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snowboard freeski skate surf<br />
<strong>blue</strong> <strong>tomato</strong><br />
valid until<br />
december 2012<br />
MEDIA INFO 12/13<br />
|
2010<br />
Logistik department is relocated to Graz<br />
1997<br />
First online appereance<br />
1994<br />
First Blue Tomato Shop in<br />
Schladming 70m 2<br />
2010<br />
Reconstruction of Schladming Headquarter<br />
2009<br />
Expansion of Shop Graz<br />
2008<br />
First Blue Tomato<br />
Back to School Catalogue<br />
2000<br />
Blue Tomato Shop<br />
relocates to 150m 2<br />
2006<br />
First Blue Tomato<br />
Freeski Catalogue<br />
2006<br />
Expansion of the Blue Tomato<br />
Shop Schladming to 400m 2<br />
2004<br />
Office and logistic departments<br />
relocate to a new building with<br />
an area of 1.500m 2<br />
1988<br />
Creation of Blue Tomato<br />
Snowboard School<br />
2008<br />
Website relaunch &<br />
internationalisation<br />
of Blue Tomato Webshop<br />
2006<br />
Blue Tomato Shop opens<br />
with 300m 2<br />
2005<br />
Relaunch of the E-Business<br />
Platform<br />
2002<br />
First Blue <strong>tomato</strong><br />
Snowboard Catalogue<br />
1999<br />
First simple Webshop<br />
1995<br />
Blue Tomato Shop and<br />
Snowboard School in Obertauern<br />
2010<br />
Blue Tomato Shop Vienna opens with 1.000m 2 area<br />
2010<br />
Blue Tomato „Travel“ Section is launched<br />
in cooperation with Lineupexplorers<br />
2009<br />
Internationalisation begins<br />
2006<br />
First Blue Tomato<br />
Surf/Summer Catalogue<br />
Credit: Nitro Snowboards
Customer Profile<br />
The target customer group of Blue Tomato consists of snowboarders, freeskiers,<br />
surfers, and lifestyle orientated young adults. The target market group is very<br />
brand aware and consists of strong consumers. The main target customer group is<br />
between 19 and 25 years of age, followed by 14 to 18-year-olds. Many of these<br />
teenagers/young adults can be classed as a peer group and opinion leaders,<br />
otherwise known as trendsetters.<br />
• 60.000 visitor/day<br />
• over 450.000 products online<br />
• newsletter with 380.000 subscribers<br />
Customer Sports<br />
(multiple choice possible)<br />
Snowboard (Freestyle, Freeride) (57%)<br />
Freeski (Freestyle, Backcountry) (19%)<br />
Skate (Street, Longboarding) (25%)<br />
Surfing (20%)<br />
30 Mio.<br />
25 Mio.<br />
20 Mio.<br />
15 Mio.<br />
10 Mio.<br />
Online Visitors (x1.000)<br />
2008 - 2011<br />
Forecast 2012 - 2014<br />
5 Mio.<br />
0<br />
2008 2009 2010 2011 2012 2013 2014<br />
Onlineshop Visitors<br />
(January - November 2010)<br />
German speaking 40%<br />
(10: 45%, 09: 52%)<br />
non-German speaking 60%<br />
(10: 55%, 09: 48%)<br />
Product Group Sales<br />
4th Quarter<br />
Men 73%<br />
Women 24%<br />
Youth 3%<br />
Age Groups<br />
below 14 (2%)<br />
14-18 years (24%)<br />
19-25 years (35%)<br />
26-30 years (18%)<br />
31 years + above (21%)<br />
03 Timeline / cusTomer profile
The Blue Tomato Philosophy<br />
your ride. our mission | work hard. ride harder<br />
Team spirit, professionalism and a passion for snowboarding, skating<br />
and freeskiing are the foundation of our success.<br />
We live and love our business, our sport and lifestyle.<br />
We pass this spirit and enthusiasm on to our customers and<br />
employees.<br />
We are First Movers - we move forward from first ideas to courageous<br />
and creative implementation.<br />
Blue Tomato stands for know-how and quality.
Blue Tomato Vision 2015<br />
Blue Tomato is the leading multi-channel retailer in the snowboard,<br />
surf, skate and freeski sector.<br />
We are Europe‘s leading retailer in the snowboard sector when it<br />
comes to selection and expertise.<br />
In surf, skate and freeski Blue Tomato is among the top three retailers<br />
in Europe looking at selection and competence!<br />
The brand Blue Tomato is known amongst our target customer group<br />
throughout Europe.<br />
The schools and test centers contribute to our standard of competence<br />
and help to strengthen the brand.<br />
05 <strong>blue</strong> TomaTo philosophy & vision
Blue Tomato Shops<br />
Blue Tomato exists in real life too, with 5 Blue Tomato shops.<br />
Since October 2010 there is a Blue Tomato Shop in Vienna 1) .<br />
In Neubaugasse 3 you will find 1000m 2 covered with everything a<br />
boarder needs.<br />
Schladming 2) is the homebase of Blue Tomato and is surrounded<br />
by some of the best snowparks in Austria. This is where everything<br />
started and you can find the first Blue Tomato shop in the middle<br />
of town.<br />
The Blue Tomato Shop in Graz 3) opened its gates 5 years ago and<br />
has become an importanat part of the city. Right in the heart of<br />
the city, close to the wall, customers can find great products and<br />
super service.<br />
The Blue Tomato Shops in Obertauern 4) and Haus/Ennstal 5) are<br />
only open in winter. They are located close to both the slopes and<br />
the parking lots.<br />
No matter which shop you chose to visit, you will find a vast<br />
selection of cool outerwear, first class snowboard equipment and<br />
stylish streetwear.<br />
1)<br />
3)
In the shops Blue Tomato employees are waiting to welcome you<br />
with open arms. All of our employees live and love snowboaring<br />
and can provide expert help and advice.<br />
As if that weren‘t enough, the shops open up their door for events<br />
at close intervals. Whether you try on clothes whilst listening to a<br />
chill DJ session, have a cocktail with your friends during late night<br />
shopping or take the chance to meet your favorite pro during a<br />
signing session: there is always something going on in the Blue<br />
Tomato Shops.<br />
2)<br />
5)<br />
4)<br />
07 <strong>blue</strong> TomaTo shops
New logistics department in Graz<br />
Since May 2010, Blue Tomato has been shipping its deliveries from<br />
the new delivery centre in Graz.<br />
It consists of 5.000m2 storage space. Plenty of shelves, the<br />
picking and packing area and also our photo and video studio are<br />
housed there.<br />
The relocation to Graz allowed us to greatly improve our logistics<br />
department and enhance our expertise in the mail order trade.<br />
The resorting of the shops is also coordinated in Graz.
Schladming Headquarter<br />
After the relocation of the logistics department, the Blue Tomato<br />
headquarter in Schladming was reconstructed into a modern<br />
office building. The Finance & Controlling, Product Management,<br />
Marketing & E-Marketing, Purchasing and Customer Service<br />
departments are now stretched out across three floors.<br />
The IT department was also relocated to Graz. The open,<br />
communicative office areas allow enough room for further<br />
expansions.<br />
09<br />
logisTics & headquarTer
Focus on social media<br />
The presence and daily service to customers and friends on<br />
facebook, twitter, youtube and vimeo is the heart of social media<br />
strategy. Multiple times a day the social media channels are<br />
updated with news from the scene, team rider news, product info,<br />
brand presentations and much more.<br />
Escpecially relevant is the close and direct contact with customers<br />
and target groups. On facebook fans stand in close contact with<br />
Blue Tomato and eachother and have helped to develop a strong<br />
community which is constantly growing.<br />
Competitions and special promotions are posted on the facebook<br />
fanpage. Through an individually programmed lookbook it is possible<br />
to present selected catalogue material directly on facebook.<br />
Facebook: 135.000 fans in January 2012 and constantly increasing.<br />
facebook.com<br />
/<strong>blue</strong><strong>tomato</strong><br />
vimeo.com<br />
/<strong>blue</strong><strong>tomato</strong><br />
blog.<strong>blue</strong>-<strong>tomato</strong>.com
twitter.com<br />
/<strong>blue</strong><strong>tomato</strong><br />
youtube.com<br />
/<strong>blue</strong><strong>tomato</strong>shop<br />
Blue Tomato is a new TTR Gold Partner<br />
Since the past winter season Blue Tomato is a Gold Partner of<br />
the TTR and are supporting the full tour on its journey across the<br />
globe!<br />
Freeride World Tour - Gold Media Partner<br />
Since December 2011 Blue Tomato is supporting all tour stops for<br />
the Freeride World Tour as a Gold Media Partner.<br />
11 social media & parTner
Blue Tomato Snowparks<br />
This winter Blue Tomato Park Stuhleck opened its gates.<br />
As of the winter season 2011/12 a Blue Tomato Park will be<br />
standing in the heart of Austria. The Blue Tomato KINGS PARK<br />
Hochkönig! This park stands out with Austrias longest rail, box and<br />
kicker line (ca. 2 km) and is snow safe because of snow making<br />
capabilities.<br />
If the Nike 6.0 Stairset battle or the Volcom Peanut Butter Rail<br />
Jam at Stuhleck were the highlights of last season, the Nike 6.0<br />
Chosen Austria Event will keep it coming this year. Follow it and<br />
many other events on <strong>blue</strong>-<strong>tomato</strong>.com in our online magazine,<br />
blog and on facebook.<br />
Following parks are supported by Blue Tomato:<br />
Blue Tomato Kingspark Hochkönig<br />
http://www.kingspark.at<br />
Blue Tomato Snowpark Stuhleck<br />
http://www.snowparkstuhleck.com<br />
NEW!<br />
Horsefeathers Superpark Planai and Dachstein<br />
http://www.horsefeatherssuperparks.com<br />
Longplaypark Obertauern<br />
http://www.obertauern.com<br />
Absolut Park Flachauwinkl<br />
http://www.absolutpark.com<br />
Zauberberg Semmering<br />
http://www.zauberberg.at
13<br />
<strong>blue</strong> TomaTo snowparks
Blue Tomato Team Riders<br />
Snowboard Team: Mathieu Crepel1) , Anne-Flore Marxer2) , Marc<br />
Swoboda, Ville Uotila, Herby Thaler, Phips Gruber, Kareem El<br />
Rafie, Clemens Schattschneider, Urška Pribošic, ˇ Mathias<br />
Weißenbacher, Roli Scharmer, Franki Wörndl, Vanessa<br />
Waldenhofer, Flo Galler, Paz Gruber, Marco Hafez, Dominik<br />
Wagner, Georgi Mihaylov, Viktor Szigeti, Anna Gasser, Adam<br />
Granqvist, Tuomas Pohjonen, Tobi Grünwald, Max Grünwald,<br />
Hansi Kainz, Diz Pichler<br />
Freeski Team: Josh Absenger, Alexander Moser, Luca<br />
Tribondeau, Martin Hauck, Stefanie De Menech, Flo Wieser,<br />
Daniel Walchhofer, Lisi Gram<br />
Summer Team: Philipp Schuster, Lisa Veith, Mathias Haas,<br />
Armin Walcher, Petra Bernhard, Boris Tetzlaff, Markus Pekoll,<br />
Martin Roll, Norbert Grunt, Daniel Fetz, Joachim-Arno Habart,<br />
Tom Kozissnik, Ralf Marl<br />
DVD: Blue Tomato Team Movie CHAPTER XI 11/12<br />
1)<br />
2)
Blue Tomato Events<br />
Best Urban Shot Europe<br />
Blue Tomato team riders will judge the best best photos and<br />
videos dervied in various locations around Europe.<br />
Blue Tomato Kids Days<br />
Free coaching, material, DVD‘s and a whole lot of fun on the slopes<br />
and in the park for kids! Schladming, Stuhleck and other locations<br />
around Austria.<br />
In-shop events in Vienna, clearance sale, Blue Tomato is present at various large events, for example freestyle.ch.<br />
15 Team riders & evenTs
Blue Tomato product finder<br />
With this great tool Blue Tomato are setting another landmark in<br />
terms of product searches in an online shop.<br />
With just 4 clicks customers can find their ideal product. Specific<br />
search criteria and filters help generate a selection of suitable<br />
products alongside suggestions to round off the search.<br />
Available in 14 languages.<br />
The product finder is available for snowboards, boots, bindings,<br />
snow wear and street wear.<br />
Mobile Media / iPhone App<br />
Launched in autumn 2009, the Blue Tomato<br />
Product Finder iPhone App was expanded to<br />
include the categories snow wear and street<br />
wear. Plus, the app is available in all Blue<br />
Tomato languages.<br />
Users can rapidly find their favourite products<br />
in their native language and order them<br />
directly in their iPhone.<br />
Lineupexplorers.com<br />
In the beginning of 2010, Blue Tomato entered a cooperation with<br />
the travel portal Lineupexplorers.com for surf travels. Since October,<br />
snow travels have been added to the platform. As of January 2012,<br />
the selection encompasses over 364 destinations.
Blue Tomato Catalogue Distribution<br />
• Winter catalogue circulation<br />
(Snowboard, Freeski, Streetstyles): 750.000 copies<br />
• Summer Catalogue circulation: 350.000 copies<br />
• The Snowboard Catalogue is printed in 5 languages:<br />
de, en, es, fr, it<br />
• The Summer Catalogue is printed in 4 languages: de, en, es, fr<br />
• Direct mailing to selected Blue Tomato customers<br />
• Free catalogue request on the Blue Tomato website<br />
• Distribution at events<br />
• Supplement in several snowboard, freeski and surf magazines<br />
Distribution Area for Snowboard Winter Catalogue 2012/13, total circulation 500.000 copies<br />
Austria (de) 155.000<br />
Germany (de) 165.000<br />
Switzerland (de+en) 40.000<br />
rest of Europe (en, es, fr, it) 140.000<br />
Distribution Area for Freeski Catalgoue 2012/13, total circulation 170.000 copies<br />
Austria (de) 60.000<br />
Germany (de) 74.000<br />
Switzerland (de+en) 16.000<br />
rest of Europe (en, es, fr, it) 20.000<br />
Distribution Area for Streetstyles Catalogue 2012, total circulation 80.000 copies<br />
Austria (de) 55.000<br />
Germany (de) 25.000<br />
Distribution Area for Summer Catalogue 2013, total circulation 350.000 copies<br />
Austria (de) 104.000<br />
Germany (de) 133.000<br />
Switzerland (de+en) 23.000<br />
rest of Europe (en, es, fr, it) 90.000<br />
17 specials & caTalogue disTribuTion
Blue Tomato Cooperations<br />
The Blue Tomato website and its multimedia channels offer an<br />
attraktive communication platform for the market.<br />
• adds in the catalogue<br />
• banner on various webshop pages<br />
• adds in newsletters<br />
• promotions in the shops<br />
• and much more<br />
We would be happy to provide you with a detailed offer.<br />
Blue Tomato Brand Newsletter<br />
Blue Tomato now offers the Brand Newsletter as a<br />
new advertising method: brands can now exclusively<br />
book an entire newsletter. In each newsletter, up to 6<br />
topics about the brand will be presented. The Brand<br />
Newsletter can be booked for a specific channel or<br />
for all channels.<br />
Exclusive Brand Newsletter<br />
... in the Snowboard Channel: € 4.050<br />
Exclusive Brand Newsletter<br />
... in the Freeski Channel: € 2.190<br />
… in the Girls Channel: € 2.090<br />
… in the Surf Channel: € 1.300
Prices - Overview<br />
PRINT MEDIA 2/1 1/1 1/2<br />
Snowboard/Winter catalogue 2012/2013, circulation 500.000 copies<br />
Product-featuring in catalogue € 12.100 € 6.750 € 3.650<br />
Advertisement<br />
€ 35.790 € 19.890<br />
Freeski Catalogue 2012/2013, circulation 170.000 copies<br />
Product-featuring in catalogue € 6.000 € 3.400 € 2.200<br />
Advertisement<br />
€ 12.190 € 6.900<br />
Streetstyles Catalogue 2012, circulation 80.000 copies<br />
Produktfeaturing im Katalog € 3.240 € 1.800 € 1.100<br />
Anzeigen<br />
€ 5.600 € 3.190<br />
Surf/Summer catalogue 2013, circulation 350.000 copies<br />
Product-featuring in catalogue € 7.500 € 4.300 € 2.970<br />
Advertisement<br />
€ 21.900 € 12.090<br />
Advertisement Sizes 300dpi<br />
Summer Catalogue: 21x27,5cm<br />
Winter Catalogue: 22,9x30cm<br />
Freeski Catalogue: 21x27,5cm<br />
Streetstyles Catalogue: 17,5x26cm<br />
For detailed information on the processing of advertisements please contact:<br />
Paul Becker at paul.becker@<strong>blue</strong>-<strong>tomato</strong>.com<br />
Printed Newsletter circulation 20.000 copies<br />
Single page inside (products and brand logo) € 600<br />
Double page inside (products and brand logo)<br />
€ 900<br />
Cover image<br />
€ 750<br />
ONLINE MEDIA<br />
Product placement on Homepage<br />
(ImagePic for one week | approx 1/4 of bannerspace)<br />
Competition<br />
Image on the<br />
category hompage<br />
Online Magazine article<br />
researched by Blue <strong>tomato</strong><br />
Wallpaper on the<br />
brandpage<br />
Online Magazine article<br />
to display<br />
Product-featuring in the<br />
Blue Tomato Newsletter<br />
Product-featuring im Blue Tomato<br />
Newsletter and Online Magazine article<br />
Promotion on the Blue Tomato Facebook page<br />
Brand Channel Newsletter<br />
(exclusive Brand topics in each channel)<br />
Snowboard Channel<br />
Freeski Channel<br />
Girls Channel<br />
Surf Channel<br />
SUPPLEMENTS<br />
Supplements in Customer Catalogue Mailing<br />
(September 2012 or March 2013)<br />
Supplements in delivery packages<br />
Supplements in daily catalogue delivery<br />
(Winter: September to January, Summer: March to July)<br />
€ 1.100<br />
Price upon request<br />
€ 330/month<br />
€ 1.100/article<br />
€ 1.000/month<br />
€ 660/article<br />
€ 790/article<br />
€ 1.650/article<br />
price upon request<br />
€ 4.050<br />
€ 2.190<br />
€ 2.090<br />
€ 1.300<br />
price upon request<br />
price uopn request<br />
price uopn request<br />
19<br />
cooperaTions & prices
Contacts<br />
Marketing and Catalogue<br />
Mag. Paul Becker<br />
paul.becker@<strong>blue</strong>-<strong>tomato</strong>.com<br />
Buying Department<br />
Andreas Wurmhöringer<br />
andreas.wurmhoeringer@<strong>blue</strong>-<strong>tomato</strong>.com<br />
Product Management<br />
Mag.(FH) Jürgen Kranabitl<br />
juergen.kranabitl@<strong>blue</strong>-<strong>tomato</strong>.com<br />
General Manager<br />
Gerfried Schuller<br />
gerfried.schuller@<strong>blue</strong>-<strong>tomato</strong>.com<br />
Contact Adress<br />
Snowboard Dachstein Tauern GmbH<br />
Hochstraße 628<br />
A - 8970 Schladming<br />
Fon: +43(0)36 87-24 223 1180<br />
Fax: +43(0)36 87-22 474<br />
http://www.<strong>blue</strong>-<strong>tomato</strong>.com<br />
http://www.<strong>blue</strong>-<strong>tomato</strong>.com/press<br />
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