Media Kit 2009

Media Kit 2009
Benefits of Advertising ................2
About Us ....................................3
Audience.....................................6
NOLA Content ............................8
Ad Opportunities .......................10
Ad Gallery .................................14
Ad Submission Guideline .........18
Testimonials .............................22
Our Advertisers..........................25
Contact Us ................................26

BENEFITS OF ADVERTISING ON NOLA.COM
NOLA.com is New Orleans favorite local Web site
NOLA.com is New Orleans’ busiest local Internet site, attracting 41 million page views each
month 1 from locals and lovers of New Orleans.
Premier Audience
NOLA.com delivers an attractive audience in YOUR market. Your ad on NOLA.com puts you in front
of consumers with the desire and means to buy your products and services.
Aggressive Advertising
Our aggressive television, print, and outdoor advertising as well as our grassroots marketing efforts
have helped establish NOLA.com as the most recognized local online brand in the New Orleans
metropolitan area. Why not put our high local visibility and national reach to work for your business?
1 Advance Internet 2007 Average Monthly Statistics
NOLA.COM 2

ABOUT US
About Us
NOLA.com was launched in January of 1998 and is the exclusive online content provider
of The Times-Picayune, the largest in circulation daily newspaper in Louisiana. NOLA.com
receives daily, automated feeds from the paper for local news, sports, weather and classifieds.
NOLA.com is the local online news leader in New Orleans and has been voted multiple times
by the Press Club of New Orleans as a leader in this category. NOLA.com received the firstever
Knight Foundation Award for Public Service and the Breaking News award by the Online
Journalism Association for Hurricane Katrina coverage in 2005. NOLA.com is a comprehensive
Web site featuring news and information about New Orleans people, places, and things to
do. In addition to content provided by The Times-Picayune, through its own editorial staff and
licensing agreements, NOLA.com features a robust entertainment section with original photos
and video coverage, an award-winning Saints section, user-generated content, blogs, up-tothe
minute news coverage from The Times-Picayune, AP, original coverage and more. It also
leads the industry in its use of live streaming media, including live news and entertainment
event coverage from Web Cams placed strategically throughout the city.
NOLA.COM 3

ABOUT US (Continued)
NOLA.COM 4

ABOUT US (Continued)
MARKETING
We Attract Our Audience Through Extensive Marketing
As the largest local news and information Web site in the state, NOLA.com is continually building its
audience of daily visitors with an average of over one million unique users per month 1 . We build this
audience through ongoing marketing campaigns including print, broadcast with both TV and Radio in
the regional area, online partnerships, and outdoor advertising, public relations efforts and a variety of
special promotions and grass roots partnerships.
EXAMPLES OF OUR SPONSORSHIPS/GRASSROOTS EFFORTS
Allstate Sugar Bowl
American Cancer Society
American Heart Association
Billboard
Chef Soiree
Contemporary Arts Center
Contests
Crescent City Classic
DDD
Event Marketing
French Quarter Festival
Greek Festival New Orleans
House of Blues
Iron Man
Lake Ponchartrain Basin Foundation
Legacy Donor Foundation
Liuzza’s by the Track
Source: 1 Visual Sciences, January 2008
LHSAA
LSU Tigers
Mandeville Seafood Festival
Madisonville Wooden Boat Festival
National MS Society, Louisiana Chapter
New Orleans Arts District
New Orleans Food and Wine Experience
New Orleans Hornets
New Orleans Jazz Fest
New Orleans Saints
NO/AIDS Task Force
NOLA City Bark
Tales of the Cocktail
Trade Shows
UNO Business Series
Voodoo Music Experience
NOLA.COM 5

AUDIENCE
NOLA.com is the premier Internet destination for people who live, work, and play throughout
the New Orleans Area. With an average of over one million unique users a month 1 , we attract a
highly affluent, educated audience.
DEMOGRAPHICS NOLA.com Users Market Average
Male
Female
Annual Average
Income
45.4%
54.6%
47.1%
52.9%
$56,093 $45,035
Annual Average Age 46 47
Average Home
value
$210,624 $186,489
1 Visual Sciences, January 2008,
2 The Media Audit, April-June 2009, Base: New Orleans Six-County Area (Jefferson, Orleans, St. Bernard,
St. Charles, St. John the Baptist, St. Tammany) adults age 18+
NOLA.COM 6

AUDIENCE (Continued)
NOLA.com’s audience out performs the
market index in the following areas:
Market index 100
Domestic air travel-flew 6 plus times
past year
For more information, to advertise, or to view specific Media Audit inflormation that would
pertain to your business, email advertising@nola.com or your account executive.
147
Influence business banking decisions 167
Affluent Working Women family
income $75,000+
Plan to buy a home during the next
2 years-with income of $50,000+
Internet e-commerce-5+ purchases
past year
Plan to take college level courses next
12 months
169
120
149
121
Source: The Media Audit, April-June 2009. Base: New Orleans Six-County Area (Jefferson, Orleans, St.
Bernard, St. Charles, St. John the Baptist, St. Tammany) adults age 18+
NOLA.COM 7

NOLA.COM CONTENT
Only on NOLA.COM
In addition to our core local, regional and national news coverage, NOLA.com offers one-ofa-kind
features that allow advertisers to reach targeted audiences according to their areas of
interest.
Best Local Jobs
This high traffic section allows you to fill your positions and brand your company to a huge
audience of job seekers. Options include:
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Job Postings. Each job can be enhanced with your logo and priority sorted
ahead of basic job posts.
Match your jobs against our Candidate Resume database.
Employer profile pages and listing in Featured Employer Directories.
Marketing packages to target both active and passive job seekers.
Job of the Week, Industry Specific sections and Career Showcase.
LA Homes & Rentals–Real Estate Listings: Homes for Sale in Louisiana
Effective programs are available for residential and commercial brokers, agents and builders,
as well as apartment communities. Let us integrate your MLS listings or available properties
into our database. We offer enhanced listings including web links, e-mail links and property
photos. Marketing packages, section sponsorships, Home of the Week Features, Virtual
Home Tours and agent/broker directories are also available. Let us customize a package to
fit your needs
New Orleans & Louisiana’s Best Local Autos
Drive showroom and web site traffic with targeted marketing packages designed to reach
your best potential buyers. Programs also include new and pre-owned lead generation tools,
that connect directly with interested buyers, and enhanced dealer listing packages. We’ll
integrate your entire pre-owned and new car inventory into our classified database of cars for
sale.
Real Deals E-mail Blast Program
Reach customers directly with our Real Deals E-mail Blast Program. These customized
E-newsletters are sent out to a subscriber database and reach them with your company’s
message directly in their e-mail in-box. Directing your messages to consumers through email
is the most effective and cost saving way to do direct mail.
NOLA.COM 8

NOLA.COM CONTENT (continued)
Business Finder
Fully searchable, comprehensive database of businesses in New Orleans and Louisiana.
The New Orleans Music Scene
NOLA.com features some of the area’s most complete coverage of the New Orleans music
scene, including an up-to-the minute blog, Hittin’ the Town, which offers the best of events of
the week. NOLA.com offers a music calendar for a complete listing of the live music shows
and provides a free email newsletter that gives updates on what’s happening and when.
NOLA.com’s NOLA radio has become an over-night success, offering a free streaming
playlist of the city’s best music.
Choose Your News: E-Newsletters
Loyal NOLA.com readers can sign up for free e-newsletters on topics ranging from Saints to
weekend events to breaking news headlines. A great way to reach a very targeted audience!
Food and Dining
Locals and visitors alike can read up on the world-class New Orleans cuisine with our
restaurant reviews, a recipe finder, and a searchable database of New Orleans restaurants.
Forums - The Conversation Never Ends
Want to know what the people of New Orleans are talking about? Log onto to NOLA.com’s
forums for ways to connect with the community to discuss news, sports and more.
MardiGras.com
NOLA.com also publishes MardiGras.com, the ultimate online source for Mardi Gras news,
history, trivia, and live coverage of the greatest free party in the world. Unlike many seasonal
Web sites, it is more than a compilation of schedules and Web links. Instead, our news team
deploys cameras throughout Carnival to provide live reports and video feeds for our viewers
to download anytime - creating a truly virtual experience.
Multimedia.
Video, Photos, Audio Slideshows, Interactive Graphics and More.
NOLA.COM 9

ADVERTISING OPPORTUNTIES
NOLA.COM 10

ADVERTISING OPPORTUNTIES (Continued)
NOLA.COM 11

ADVERTISING OPPORTUNTIES (Continued)
NOLA.com contests:
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Promote your business/service/event with an on-line contest on NOLA.com.
Contest features include a rotating half banner on the left rail of the home page licking through to
your contest listed on www.nola.com/contests/
A fixed banner on the main NOLA.com contest page for the duration of your contest. Banner clicks
through to your dedicated contest page where users register to win.
Have a choice to include the “opt in” option in which you can ask users if they would like to receive
additional information directly from you!
After filling out the registration form users are directed to a Thank You page that can feature a link
back to your website.
NOLA.com can collect e-mail addresses on your behalf that can then be used to send out
specialized e-newsletters to users that have expressed interest in your business.
NOLA.com has a Contest Alert newsletter that is sent out on a weekly basis to users who are
interested in finding out about the exciting contests on NOLA.com. Your contest will be featured in
this newsletter, which is mailed out to apporximately 9500 inboxes.
REAL DEALS:
Exclusive Direct E-Mail Blast Programs
• Customized email blast for your company. Features direct web links to your web site, unlimited
copy, and customized page design.
• Sent out to a Subscriber database of over 21,000 adult shoppers.
• Sent as an HTML page to the readers email in-box and can click directly to your web site.
• Includes ad impressions on NOLA.com for additional promotions.
• Great alternative to traditional direct mail.
• Can be purchased 1 time per month.
Total Cost: $2500 per mailing
E-Newsletters:
Be featured with important daily news and information directly in readers mail box! NOLA.com’s
E-newsletters are a great way to reach people on daily basis as they read emails and stay connected
with the world.
E-Newsletter Campaigns feature the following:
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Ability to target areas of town to match targeted news sections
Exclusive ad units available
Only 3 Advertisers per Newsletter
Sent directly to a Subscriber database of adults readers in their email in box
Emails are sent on a daily basis 7 days a week
Ability to send unique messages through your ads
NOLA.COM 12

ADVERTISING OPPORTUNTIES (Continued)
Choose from the following Newsletters:
Morning Update
Top stories from the morning Times-Picayune.
(Daily)
NOLA Alert Midday Extra
A midday update of the day’s top New Orleans
area news and more.
(Daily)
NOLA Alert
Breaking news, weather and traffic sent as the
news happens.
(As Needed)
Daily Obituaries
The morning’s Times-Picayune obituaries and
national obituaries from the AP emailed to you.
(Daily)
Orleans Parish News
Local news customized for Orleans residents.
(Daily)
Northshore NOLA News
Local news customized for North Shore residents.
(Daily)
East Jefferson Parish News
Local news customized for E. Jeff residents.
(Daily)
River Parishes
Local news customized for residents of the
River Parishes.
(Daily)
West Bank
Local news customized for West Bank residents.
(Daily)
St. Bernard/Plaquemines Parish
News
Local news customized for parish residents.
(Daily)
Saints FanZone
All the pre-game and post-game news.
(Daily - Seasonal)
New Orleans Screen
The latest reviews and movie news.
(Daily)
Stage Whisper
The latest reivews and theater news.
(Daily)
Mardi Gras Bulletin
Mardi Gras tips, info and news.
(Seasonal; As Needed - Rest of the Year)
Fairs and Festivals
Find out the coming week’s festivals across
Louisiana.
(Thursdays)
Hittin’ the Town / Weekend Planner
A look ahead at the city’s best offerings for the
upcoming week.
(Mondays, Fridays)
Contest Alert
Find out about contests running on NOLA.com
(Mondays as needed)
Eating In
News and recipes for the home chef from Judy
Walker, food critic at the Times-Picayune
(Thursdays as needed)
Real Deals
Special offers from select NOLA.com advertisers
(Weekly)
Jobs Bulletin
News and information about local jobs
Jobs Bulletin–for employers
News, Events and information for employers
NOLA.COM 13

AD GALLERY
The following ads were designed by NOLA.com’s creative staff. Contact your salesperson if you are
interested in using NOLA.com to help design your online advertising.
Leaderboard Ads
Rectangle Ads
NOLA.COM 14

AD GALLERY (Continued)
Site Sponsor Ads Half Banner Ads
Section Sponsor Ads
Skyscraper Ads
NOLA.COM 15

AD GALLERY (Continued)
Wallpaper
Leaderboard Expandable
NOLA.COM 16

AD GALLERY (Continued)
Pencil Expandable
Corner Peel
NOLA.COM 17

AD SUBMISSION GUIDELINES
Ad file formats
NOLA.com Ad Production
Nola.com offers up to 2 hours of Free creative services for ad production. After that, the fee
is $65 per hour. All production work that is done by our team, is the product of NOLA.com
and cannot be repurposed or used on another website without written permission and a fee
paid to NOLA.com based on the production time to create the ads.
Ad file formats
Images
All artwork must be in one of the following formats:
• HTML
• JPEG
• GIF
• Photo shop document
• Logo glossy or spec page
• Clear scan-able print - photo’s only
*Art may be submitted by disk or email
** Any “Flash” ad design or any other rich media must be approved by your Account
Executive prior to ad placements.
Logos
The best way to send logos and other line art is in EPS, Illustrator 7.0, or Postscript format.
If the file contains any specific fonts, please include them. Otherwise, a medium to high
resolution image file is acceptable. Business cards are the hardest to work with due to poor
image quality.
Text
We strongly prefer any copy greater than 50 words be sent as a text document via email, or
in either Microsoft Word or plain text format. We can also accept text and layout created in
Quark, Pagemaker, and Illustrator 7.0.
NOLA.COM 18

AD SUBMISSION GUIDELINES (Continued)
Creative Specs
If you plan on providing your own creative, please refer to the following specs for our standard ad sizes.
Ad Unit Dimensions
BAdge
Will serve to section index pages
only
120x60
in-content BAnner 468x60
leAderBoArd 728x90
rectAngle 300x250
HAlF PAge 300x600
Section SPonSor 120x60
Site SPonSor 17x30
SkyScrAPer
Story Adcannot
be coordinated with other
positions
text linksno
words in All cAPS. no words
in bold
Wallpaper
the wallpaper unit is a complete
change to the background of the
page. the leaderboard and rectangle
ads must be from the same
advertiser as the Wallpaper. Site
Homepage only. Wallpaper is only
viewable on monitors greater than
1024
160x max
600
300x max
800
two lines
of text, 75
characters
including
spaces and
punctionation
200x200
max.
optimum
size is
100x100
File
Size
AnimAtion
Rich
meDiA
6k no no
30k • Yes
• max 15 scond loops
• Loops limited to 15 secs.
30k • Yes
• max 15 scond loops
• Loops limited to 15 secs.
Yes
Yes
30k Yes Yes
40k • Yes
• max 15 scond loops
• Loops limited to 15 secs.
no
6k no no
6k no no
30k • Yes
• max 15 scond loops
• Loops limited to 15 secs.
40k • Yes
• max 15 scond loops
• Loops limited to 15 secs.
Yes
Yes
n/a no no
10k no no
NOLA.COM 19

AD SUBMISSION GUIDELINES (Continued)
HTML Ad Specs
•
Can not include CSS. Inline styles using div/span tags should be used to format HTML ad units.
width and heights must not exceed the Standard Ad PositionSpecs.
should not include HTML, HEAD, BODY or TITLE tags.
All links must be full paths and must be on a live server.
Flash Ad Specifications
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Flash Version: Our standard Flash version is Flash 6. (We can accept up to Flash 9.) All prior versions are
acceptable. NOTE: The higher the version, the more the users will see the back up image.
Required Files: For each flash creative, the .swf, .fla and backup gif file must be included with the ad
request.
File Size: cannot exceed Standard Ad Position file size limits.
External File Calls: no loading variables from an external file or other movies from an external server
without prior approval.
Creative Details:
Background layer: include a layer that serves as the background that fills the dimensions of the ad.
Play on Load: for proper synchronization the first frame of the creative should be a blank key frame.
clickTAG code
A getURL action should be assigned to a button that will navigate the browser to “clickTAG”. It is where
the ad tracking code is assigned allowing us to register a user’s click on that advertisement.
The action script should look like:
on (release) {
getURL(clickTAG, “_blank”);
}
Clicktags with Multiple Clickthroughs:
If you have several URLs that a creative will drive traffic to, use the same clicktag code as above, but for each
different clicking url, utilize a different name for the clicktag - example below. Essentially, you just need to use
a different clicktag so our system can react accordingly:
url1 - clickTAG
url2 - clickTAG2
url3 - clickTAG3
url4 - clickTAG4
Tip: When using multiple clicktags, be sure to designate each clickable area with a button of its own and make
sure that you don’t overlap buttons.
NOLA.COM 20

AD UNIT DESCRIPTION DIMENSIONS FILE SIZE
expandable
Units
corner Peel
Ads
interstitials
or intro Ads
Sliding
Billboard
Video/Audio
standard ad unit sizes that expand Automatically
or with Rollover or click.
A prominent “close” option must be on
all expanding panels. even if the close
method is Roll off.
Appears in the top-right corner of a user’s
screen and looks as though the corner of
the Web page can be peeled back much
like the page of a book or magazine. When
the user clicks on the ad, the ad expands to
reveal a larger advertisement underneath.
if expand method is automatic. 1 per user
per day. close button must be prominent
on expandable component
Full page intercepts are an advertisement
that loads between two content pages and
completely fills the browser as if it was a
page itself.
1 per user per day Display time 15 seconds.
30 seconds if the ad includes an entry
form,no interstitials on the home Page
expands and slides the page content
downward
no animation allowed in 980x30 unit
Video Ads- A standard ad unit that has a
video component included. Video can be
embedded into standard ad designs - banners,
skyscrapers, rectangles, etc.
Pre/Post Roll Video Ads - A video/flash advertisement
that plays before/after a video
content stream.
Advertorial Video clips - advertising video
that is served as content. typically advertorial
video clips are served when a user
clicks on a link and either a pop up or a
new page is served up that contains the
video.
Size File Size Polite
File Size*
Max Expansion
Expand
Direction
120x60 30k 120k 240x600 Left
160x600 30k 120k 240x600 Left
300x250 30k 120k 500x250 Left
468x60 30k 120k 468x240 Down
728x90 30k 120k 728x315 Down
*The maximum file size of post-page load creative
550x400 or 800x600
125x100
Pencil - 980x30, Display
- 980x30
Dimensions of the entire ad
must match existing ad size
standards. smallest video
size is 80x60
90k
60k
Pencil-20k
Display-90k
15 seconds
or 30 seconds
NOLA.COM 21

TESTIMONIALS
Put the most useful web site in New Orleans to work for you. Our advertisers applaud the
service, the creativity and the results they are getting on NOLA.com.
“ The festival was a huge success artistically, with attendance figures, and more. You were
a HUGE part of that. NOLA.com spreads the word better than anyone else and we are so
proud to partner with you for both of our festivals… or should I say ‘all three’ (do we work
together on Christmas New Orleans Style traditionally?). You and your team are fantastic,
and we love working with you.”
Marci Schramm
Executive Director, FQF, Inc.
“The American Cancer Society has greatly benefited from partnering with NOLA.com to raise
awareness about its various health initiatives as well as to promote its fund-raising events.
The NOLA.com staff is dedicated, hardworking and patient when it comes to devising and
implementing marketing campaigns. I couldn’t imagine our efforts being as successful in the
Greater New Orleans market without the assistance of NOLA.com. “
Jewel Bush
Communication & Marketing Specialist, American Cancer Society
“The University of New Orleans Business Seminar Series has increased its attendance each
year we have advertised with NOLA.com. We are able to reach our target audience for each
specific seminar. “
Aundrea Kloor,
Asistant Dean, UNO Metro College
NOLA.COM 22

TESTIMONIALS (Continued)
“I tell my sellers that they can go see their home on NOLA.com with all the photos- I recently
listed a house and sold it the next week through a lead off NOLA.com! “
Sandra Devia
Agent, RE/MAX Affiliates
“My enhanced agent program with Nola.com gives me direct leads and I’m able to brand myself
as an agent to those looking for properties.”
Joey Walker
Agent, Keller Williams Realty New Orleans
“We have worked with NOLA.com for some time. Superior customer service, professionalism, and
consistent results continually drive that relationship. With precise market information, we can reach
our target audience. Then we can accurately measure our ad responses and make knowledgeable
marketing decisions. It’s a better, more sophisticated way to reach our customers.”
Caryn Lang
at Tulane
“I thought you might find this statistic interesting: 25% of our site visitors where referred from
other sites and of that 25% - 90.26% were from nola.com. Nice! I love goggle analytics – even if
they are kind of scary in the big brother way! “
Janet Wilson
Director of Marketing and P/R, New Orleans Opera
NOLA.COM 23

TESTIMONIALS (Continued)
“Having the university’s ad on NOLA.com has provided a tremendous boost to our visibility on
a local, regional and national level. We have received word from our alumni, parents, current
students and many others – all sharing their excitement about seeing the Dillard ad. It has
enabled us to reach a whole new audience with our message of ‘excellence and heritage.’ We
are thrilled with the level of service, range, and creative capability of NOLA.com.”
Karen Celestan
Senior Director, University Communications & Marketing
Dillard University
“Within the first week of our postings going live on nola.com, we noticed a significant increase
in the quantity AND quality of the applications we received. It was definitely a great investment
considering the wonderful responses that are generated daily from our postings. Also, it is so
convenient to just have one venue, (our own job website), to update versus having to update our
website and an outside job posting program.”
Leigh V. Gutierrez
Human Resources Generalist
Loyola University New Orleans
“Since we have been advertising on NOLA.com we have seen an average annual Internet sales
increase of 35%. NOLA.com has become a key part of our marketing efforts for both on-line sales
and in store promotions.”
Mike Sapera
Cheif Financial Officer
Perlis - Impression Advertising
NOLA.COM 24

OUR ADVERTISERS
Major Companies are Getting Results With a Comprehensive Advertising Program on the Number 1 Web site
in Southeast Louisiana.
NOLA.COM 25

CONTACT US
Management Team
General Manager
Mark Rose
With NOLA.com since 2001
504.299.3501
mrose@nola.com
Sales Manager
Janey Nackley
With NOLA.com since 2006
504.299.3519
jnackley@nola.com
Marketing Manager
Kate Sarphie
504.299.3518
klsarphi@nola.com
Office Manager
Lauren Ruello
With NOLA.com since 2008
504.299.3506
lruello@nola.com
Editorial
To submit press releases or inquiries
regarding articles, blogs, forums, etc.
editors@nola.com
To post events
events@nola.com
Other useful numbers
The Times-Picayune
504.826.3500
Classified Advertising Help Line
866.447.3787
NOLA.COM 26

For questions, comments or information about
advertising on NOLA.com, please contact us:
NOLA.com
400 Poydras St., Ste. 2480
New Orleans, LA 70130
Phone: 504-299-3516 advertising@nola.com