ACCESS OF SUCCESSFULL AGRICULTURAL PRODUCERS TO ...

18 и 19 ноября, 2008 November 18&19, 2008 

Москва, 

Moscow, Crocus 

Конгресс-центр «Крокус » 

Conference centre 

ACCESS OF SUCCESSFULL AGRICULTURAL PRODUCERS 

TO THE LAND AND CAPITAL. INTEGRATION OF RESOURCES FOR 

EFFICIENT GROWTH 

November 18, Tuesday. 

Day one of the Forum. Crocus Congress Center Hall, Exhibition Hall 3, Floor 4 

panorama 

09:30 - 10:30 Delegates registration, personal introductions by organizers, welcoming coffee. 

Registration zone in Exhibition Hall 3, Floor 4. 

10:30 – 11:45 PLENARY SESSION I, OPENING OF THE CONGRESS 

Analysis of the main results of 2008 in the economy and state regulation of the 

Russian agricultural industry. Global and national factors determining the strategy 

for growth in 2009-10. 

• Balance of power and changes in the structure of agricultural and food market of Russia. 

How does the share of major farms and agricultural holding companies vary in the total 

agricultural production and processing volume 

Which production and processing trends were developing more actively during the past year 

Which consumption trends in the national and global market will influence selection of 

players’ development strategy 

• National Project «Development of the Agro-Industrial Complex» and modern concept of 

national priorities. Strategic interests of the State in development of industrial and rural areas. 

• Main threats and opportunities in the agricultural product buyers’ market. Import and export, 

home market and retail chain. 

• Strategies of growth selected by leaders. What to stake on and how to build a complex 

strategy in the today’s market 

11:45 – 12:15 Coffee Break, negotiations with companies supplying technologies and services 

12:15 – 13:30 DISCUSSION PANEL 

Efficient construction of a major agricultural business in Russia. Analysis of market 

leaders’ experience. 

• Key problems in managing major federal and regional agricultural holding companies. How 

is efficiency of vertical integration in the production, processing and sales divisions within a 

unified company estimated today 

• Optimum structures of agricultural holding companies. Centralization of management and 

approaches to strategic planning. IT decisions for improving efficiency of management. 

____________________________________________________________________________________ 

Business to Business Conference Group 

Expomedia Events Russia 

Москва, Партийный пер., д 1/58, стр.1 

Moscow, Partiny per.1, Block 58, Bld.1 

тел.: +7 495 666-2240 tel.: +7 495 666-2240 

e-mail:olga@bbcg.ru 

e-mail: olga@bbcg.ru


Москва, 




• Efficient cooperation of 

departments within a holding company: production, processing and distribution. Principles of 

cooperation and system of subordination. 


Profitability of a division or business unit. Methods of financial and operational 

control. 

• Management of a business unit. Budgeting and finance control for a manager of an economic 

unit/enterprise. 

• Main methods applied to analysis of company efficiency and the relevant information 

technologies. Analysis and management of costs. 

• Examples of making finance plans and organizational planning. 

13:30 – 14:30 Lunch 

14:30 - 15:45 SPECIAL SESSION 

Land legislation. Consolidation of land resources. 

• Problem of forming the land market and rehabilitation of cultivated land resources stock. 

How to liquidate scattered character and concentrate agricultural lands in hands of efficient 

users 

Opinions and proposals of the Summit participants. 

• State regulation and business practice. Operations with agricultural land: sales and purchase, 

lease and pledging. Cadastre activities on agricultural lands. Consumer cooperation in 

solution of land issues. 

• Capitalization of agricultural lands and macroeconomical factors of influence. Evaluations of 

land cost dynamics in the mid-term perspective. 

15:45 – 16:00 Coffee Break 

16:00 - 17:00 DISCUSSION PANEL 

Crises of overproduction, unoccupied niches, and price rally at the market: analysis 

of main factors for strategic planning of production. 

• Analysis of extreme situations and results of the season in the main market sectors. 

Consequences of crises in production of pork and beef. Procurement prices of milk. New 

perspectives for biological fuel and aquaculture. Outcomes for the season of 2009 in the 

result of today’s production of grain cultures. 

• Main changes and forecasts of price growth dynamics at the market of 2009. Customs and 

tariff policy. Techniques of the market and state regulation of prices, prospects of changes. 

____________________________________________________________________________________ 





тел.: +7 495 666-2240 tel.: +7 495 666-2240 




Москва, 




16:00 - 17:00 DISCUSSION PANEL 

Systems of motivation and responsible staff policy. Best experience in efficient staff 

management. 

• Balanced systems of motivation and socially responsible policy of a major rural business. 

• Development of human resources and social infrastructure in the industry. Modern 

understanding of the role of business and State in solving of problems. 

• Examples of building motivation of a linear link, which really meets actual company 

objectives. 

17:00 – 17:15 Break 

17:15 – 18:15 PLENARY SESSION II 

Financing of agro-industrial business and strategic investments in the Russian 

industry 

• Priority financing trends: production/processing sectors or business infrastructure (logistics, 

marketing) How are the main tasks viewed by the industry leaders 

• Crediting and financing of percent payments of the State within the frameworks of the National 

Project «Development of the Agro-Industrial Complex». Working insurance system of 

agricultural producers’ risks. 

• Capitalization of agricultural production. Status and perspective entry in the bonds and IPO 

market. 

• Foreign investments in the industry. How will the world recession and food crisis consequences 

tell on inflow of investments in the national business 

19:00 EVENING PARTY 

“Expo Night Show”. First time! Informal contacts and communication of the Summit delegates, 

officials and producers of agricultural equipment during the non-official night opening of 

Agrosalon 2008 exposition. 

____________________________________________________________________________________ 





тел.: +7 495 666-2240 tel.: +7 495 666-2240 




Москва, 




November 19, Wednesday. 

Day two of the Forum. Crocus Congress Centre Hall, Exposition Hall 3, Floor 4. 

10:30 – 11:45 PLENARY SESSION III 

Efficiency of agricultural technologies and productivity. Solutions provided by the 

world industry and strategies for the national market players. 

• Comparison of agricultural production efficiency in equal natural conditions: regions of Russia, 

foreign countries focusing on growing of grain and vegetables and meat and dairy production; 

• Digest of technological solutions. Agricultural equipment, fertilizers, livestock complexes, 

storage, transport/logistics and information systems. 

• Problems and conceptual solutions on introduction of agricultural innovations. Evaluations of 

investment capacity of new technological and organizational solutions. 

• Role of the State in providing availability of new technologies, in particular, fertilizers. 



Exchange Trade. Joint formation of efficient pricing instruments in the home and 

foreign markets. 

• Analysis of the main problems in forming the national exchange and rules of game. Which 

practice of foreign agricultural exchanges can be adopted by Russia 

• How to create comfortable foreign markets conditions for national producers using joint efforts 

• Successful practice. How to work with internal and export (grain) futures Which operations 

with warehouse certificates are possible 


Management of consumer products sales. Search of optimum solutions for supplies 

of fresh products in the modern retail chains. 

• Analysis of the fresh products market in the retail chains. Which goods are mostly demanded 

today and during future seasons 

• Analysis of supplies conditions and main problems in cooperation of suppliers and buyers in the 

modern market. Counter proposals of chains and producers on removal of irrelevant barriers. 

• Organization of a sales division within an agricultural holding company. Special solutions for 

working with retail chains. 

13:30 – 14:30 Lunch 

____________________________________________________________________________________ 





тел.: +7 495 666-2240 tel.: +7 495 666-2240 




Москва, 





Service infrastructure for major farms: needs and expectations of agricultural 

producers and actual development of the market of services. 

• Logistics, transport and agricultural machinery/equipment. Review of the market proposals, 

analysis of cost, quality of equipment and services. 

• Approaches to solving the problem of modern rural infrastructure condition: storages, roads, 

access ways to the processing enterprise, grids of fields connecting routes. Proposals of the 

Summit participants. 

• Audit of agricultural technologies, consulting in the sphere of agricultural production and 

processing. Which services are required by farms 


Vertically integrated holding company: factors of success in forming the chain from 

production to primary and high-level processing. 

• Which decisions and concepts form the basis of successful vertical food production – processing 

chains in Russia today Maximization of profitability Accessibility and quality of raw 

materials Proximity of processing facilities to the production ones Availability of active sales 

channels... 

• Examples of investment processing and storage projects. 

• Examples and details of cooperation between divisions in the vertical chain of a holding 

company. Approaches to solving tasks of minimum losses, logistics, and accuracy of supplies. 


16:00 – 17:30 PLENARY SESSION IV 

Added value in the Russian agricultural and food industry: how does it form and 

where does it accumulate today Which strategies will allow increasing profitability 

tomorrow 

• How does the added value formation scheme on creating the final product look like today 

Which problems does it create 

• How to realize the strategy for making the ADDED value in the agricultural production and food 

industry Marketing solutions and successful experience of national companies. 

• Long-term trends and products with a high added value: market of organic food, private label for 

retail networks and other ideas in demand. 

17:00 Evening party for the Congress Delegates. 

* DISCUSSION PANEL : 1 or 2 presentations and discussion among all announced speakers anchored by a Moderator. Discussion panels are held 

simultaneously on various subjects in two Halls. 

* PLENARY MEETING: Speakers’ presentations with a subsequent session of questions from all Congress audience and replies of speakers. 

____________________________________________________________________________________ 





тел.: +7 495 666-2240 tel.: +7 495 666-2240

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