å¹»ç¯ç 1 - China Gerui Advanced Materials Group
å¹»ç¯ç 1 - China Gerui Advanced Materials Group
å¹»ç¯ç 1 - China Gerui Advanced Materials Group
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November 2010
2<br />
Safe Harbor Statement<br />
This presentation includes or incorporates by reference statements that constitute "forward-looking<br />
statements" within the meaning and protections of Section 27A of the Securities Act of 1933, as amended<br />
and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act. Forwardlooking<br />
statements include statements with respect to our beliefs, plans, objectives, goals, expectations,<br />
anticipations, assumptions, estimates, intentions, and future performance, and involve known and<br />
unknown risks, uncertainties and other factors, which may be beyond our control, and which may cause<br />
the actual results, performance, capital, ownership or achievements of the Company to be materially<br />
different from future results, performance or achievements expressed or implied by such forward-looking<br />
statements. All statements other than statements of historical fact are statements that could be forwardlooking<br />
statements. You can identify these forward-looking statements through our use of words such as<br />
"may," "will," "anticipate," "assume," "should," "indicate," "would," "believe," "contemplate," "expect,"<br />
"estimate," "continue," "plan," "point to," "project," "could," "intend," "target" and other similar words<br />
and expressions of the future. All written or oral forward-looking statements attributable to us are<br />
expressly qualified in their entirety by this cautionary notice, including, without limitation, those risks and<br />
uncertainties described in our annual report on Form 20-F for the year ended December 31, 2009 and<br />
otherwise in our SEC reports and filings, including the final prospectus for our offering. Such reports are<br />
available upon request from the Company, or from the Securities and Exchange Commission, including<br />
through the SEC's Internet website at http://www.sec.gov. We have no obligation and do not undertake to<br />
update, revise or correct any of the forward-looking statements after the date hereof, or after the<br />
respective dates on which any such statements otherwise are made.
3<br />
Corporate Overview<br />
• Based in Zhengzhou, Henan Province,<br />
<strong>China</strong><br />
• Convert hot rolled steel into high-precision<br />
thin steel sheets and strips<br />
• 6 cold-rolled steel production lines with<br />
annualized capacity of ~250K tons<br />
• Chromium plating capacity of ~50K tons<br />
• Serving over 200 customers in <strong>China</strong> in<br />
consumption and capital industries<br />
• New capacity of 150k tons and 100k tons<br />
will be completed by 2011.<br />
Major customers are located in:<br />
Shanghai, Zhejiang, Jiangsu,<br />
Shandong, Guangdong, Hebei,<br />
Tianjin, Guangxi, Fujian and<br />
Liaoning
NASDAQ: CHOP<br />
Equity Snapshot<br />
4<br />
Price (11/11/10): $6.25<br />
Revenues (ttm):<br />
$245.0 million<br />
Net Income (ttm):<br />
$43.9 million<br />
EPS (ttm): $0.97<br />
Market Value:<br />
$283.9 million<br />
Trailing P/E: 6.6x<br />
Forward P/E: 5.4x<br />
PEG Ratio (5 yr. expected): 0.50<br />
Price/Sales (ttm): 1.1x<br />
Price/Book (mrq): 1.9x<br />
Enterprise Value:<br />
$298.5 million<br />
EV/Sales (ttm): 1.2x<br />
EV/EBITDA (ttm): 4.4x
5<br />
Investment Highlights<br />
• High Value-Added, Customized Products: Focused on customized high<br />
value-added, high margin steel production (~30% gross margins)<br />
• Rapidly Growing Niche Market: Robust demand in <strong>China</strong> driven by rising<br />
purchasing power and import replacement<br />
• Market Leader: Largest producer of high precision cold rolled narrow strip<br />
steel in <strong>China</strong><br />
• Significant Barriers to Entry: Highly capital intensive business + favorable<br />
PRC government policies prevent new entrants<br />
• Contract-Based Manufacturing Model: Produce only after customer order<br />
received with a 30% cash deposit<br />
• Strong Financial Performance: Revenue and Net Income CAGR (‘06-’09) of<br />
30% and 40%, respectively; strong balance sheet & operating cash flow<br />
• Compelling Growth Strategy: Doubling production capacity / planned margin<br />
expansion via further upgraded product portfolio mix<br />
• Experienced Management Team: CEO with over 20 yrs of steel industry<br />
experience; U.S. trained CFO with CPA/MBA
High Value-Added,<br />
Customized Products<br />
6<br />
• Convert hot rolled steel manufactured by 3 rd parties into thin steel sheets<br />
according to customer specifications<br />
‣ Precision ultra-thin, high strength narrow plates and high-end cold-rolled<br />
steel products<br />
<br />
<br />
<br />
Thickness from 0.05mm<br />
Width up to 600mm and tolerance of +/- 0.003 mm<br />
New capacity will be for width up to 1200mm<br />
‣ Products manufactured from steel substrate of cold-rolled or hot-rolled<br />
pickled coils<br />
<br />
<br />
Non-standardized commodity products and tailored to customers’<br />
requirements<br />
Company has five series and over 20 types of high precision strip<br />
steel products
7<br />
Cold-Rolled Steel Process<br />
• Safe, environmentally friendly manufacturing process: emits less pollution;<br />
uses less energy; fewer accidents
End Markets Driven by Rising<br />
Purchasing Power in <strong>China</strong><br />
8<br />
• Main customers are manufacturers serving a broad range of end markets<br />
driven by rising purchasing power in <strong>China</strong><br />
<strong>China</strong> <strong>Gerui</strong>’s End Market Applications<br />
Consumer Products – Food and Beverage Packaging<br />
Construction and Decoration <strong>Materials</strong><br />
Consumer Electronics - Household Appliances,<br />
Batteries, and Electronic Components<br />
Telecommunications Cable and Equipment –<br />
Insulated Wires and Cables, Optic Fiber Cables
End Markets Driven by Rising<br />
Purchasing Power in <strong>China</strong> (cont’d)<br />
9<br />
• Diversified industry exposure to growing end markets – Chinese middle class<br />
are the ultimate end-users of most of our products<br />
• Unlike the crude steel industry, whose demand is largely driven by the capital<br />
investment cycle, the use of our products is driven by consumer spending and<br />
overall GDP growth in <strong>China</strong><br />
Revenue by Industry Applications Full Year 2009
Cold-Rolled Steel<br />
Market Overview<br />
10<br />
• Cold-rolled steel production was 40 million tons in 2008
Benefit From Import<br />
Replacement Trend<br />
• High precision cold rolled steel products are relatively high end products<br />
traditionally imported from Japan, South Korea, the EU and the USA<br />
• <strong>China</strong> <strong>Gerui</strong>’s products are more competitively priced but of the same quality as<br />
premium priced imported products that domestic Chinese customers have<br />
historically relied on<br />
200<br />
Chinese Net Imports of Cold -Rolled<br />
Narrow Strip Steel<br />
(in thousands)<br />
150<br />
100<br />
50<br />
0<br />
2005 2006 2007 2008 2009P 2010P 2011P<br />
11
Market Leader /<br />
Significant Barriers to Entry<br />
12<br />
• Currently the largest manufacturer of high-precision cold-rolled narrow strip<br />
steel in <strong>China</strong> with a market share of 12.5%<br />
65.20%<br />
12.50%<br />
8.50%<br />
6.40%<br />
5.10%<br />
3.30%<br />
<strong>China</strong> <strong>Gerui</strong> <strong>Advanced</strong> <strong>Materials</strong><br />
<strong>Group</strong><br />
Hebei Iron & Steel <strong>Group</strong><br />
Hebei Dachang<br />
Jiangsu Huaxi <strong>Group</strong><br />
Hangzhou Metal Rolling Plant<br />
Over 200 other firms
Market Leader / Significant<br />
Barriers to Entry (cont’d)<br />
13<br />
• No direct competition between <strong>China</strong> <strong>Gerui</strong> and large state owned steel<br />
manufacturers who are mostly involved in hot rolled steel products<br />
• Highly fragmented industry - majority of competitors are private and smallsized<br />
• Limited domestic supply b/c PRC manufacturers lack the equipment and<br />
expertise to produce high end specialty cold rolled steel<br />
• Barriers to entry are high<br />
<br />
Steel industry is highly capital intensive: Capital requirements prevent<br />
newcomers or smaller players without sufficient funds from entering the<br />
market
Contract-Based<br />
Manufacturing Model<br />
14<br />
• Not a commodity business: focused on customized high margin steel production<br />
‣ Products meet stringent performance and specification requirements that<br />
require a high degree of manufacturing and engineering expertise<br />
‣ Products are tailored to customers' requirements and subsequently<br />
incorporated into products manufactured for various applications<br />
‣ We are a supplier of choice when our existing customers develop new<br />
products.<br />
• Benefits of our model:<br />
‣ Approximately 30% of the aggregated contracted sales amount is pre-paid<br />
when the contract is signed<br />
‣ After delivery is made cash is collected<br />
‣ No problem in collecting proceeds<br />
‣ Results in: low inventory level on balance sheet, almost no risk of inventory<br />
obsolescence, high inventory turnover, strong operating cash flow, etc.
15<br />
Strong Revenue Growth<br />
Total Revenue (in $mm)<br />
$ million<br />
$250<br />
$200<br />
$150<br />
$100<br />
$99.0<br />
$139.7<br />
$196.3<br />
$218.9<br />
$161.7<br />
$187.7<br />
$50<br />
$0<br />
2006 2007 2008 2009 9mo. 2009 9mo. 2010
High Margins /<br />
Cost Plus Pricing Model<br />
16<br />
• Our leading market position as a supplier of choice provides us with an ~30%<br />
gross margin<br />
• We have a cost-plus pricing strategy<br />
‣ We pass on raw material price increase to our customers while maintaining<br />
or increasing our gross margins even in the face or rising steel prices<br />
Gross Profit (in $mm)<br />
$ million<br />
$70<br />
$60<br />
$50<br />
$40<br />
$30<br />
$20<br />
$10<br />
$0<br />
27%<br />
$26.4<br />
28%<br />
$39.1<br />
27%<br />
$53.9<br />
30%<br />
30%<br />
$65.8 $48.8<br />
2006 2007 2008 2009 9mo.<br />
2009<br />
30%<br />
$56.4<br />
9mo.<br />
2010<br />
31%<br />
30%<br />
29%<br />
28%<br />
27%<br />
26%<br />
25%<br />
Gross Margin
Net Income Growth<br />
Net Income (in $mm)<br />
$50<br />
25%<br />
$ million<br />
$45<br />
$40<br />
$35<br />
$30<br />
$25<br />
16%<br />
17% 18%<br />
20% 20%<br />
$43.4<br />
$32.0<br />
19%<br />
$35.7<br />
20%<br />
15%<br />
Net Margin<br />
$20<br />
$15<br />
$23.7 $35.5<br />
10%<br />
$10<br />
$15.9<br />
5%<br />
$5<br />
$0<br />
0%<br />
2006* 2007* 2008* 2009* 9mo. 2009 9mo. 2010<br />
* Net Income before minority interest<br />
17
18<br />
Compelling Growth Strategy<br />
• Double capacity to 500,000 tons by 2011 with 50% chromium<br />
plating capability<br />
• Broaden product portfolio and mix by expanding into coated<br />
steel production<br />
• Add chromium plating capabilities<br />
• Enable expansion into cold-rolled wide strip/sheet products<br />
• Increase profit margins through higher margin business<br />
• Increase market penetration<br />
• Expansion of sales channels and product offerings<br />
• Strengthen research and development capabilities<br />
• Improve operating efficiencies and strengthen cost controls<br />
• Expand technical expertise to improve manufacturing process<br />
• Control cost over raw materials and production processes<br />
Double<br />
Capacity<br />
Broaden<br />
Product<br />
Portfolio<br />
Expand<br />
Market<br />
Share<br />
Strengthen<br />
R&D<br />
Improve<br />
Efficiency
Production Capacity<br />
to Double by 2011<br />
19<br />
• New production facilities under construction<br />
• Total cold rolled steel capacity to double to 500K tons;<br />
total chromium plating capability to increase 5x to<br />
250K tons<br />
Phase 1: 2010 ($42M CapEx; 90% spent to date)<br />
• 2 cold rolled wide strip steel production lines to be<br />
added by Q1 2011 with 150K tons (60%) of capacity<br />
• 200K tons of additional chromium plating capacity to<br />
be added by Q4 2010<br />
Phase II: 2011 ($12M CapEx)<br />
• 1 new cold rolled wide strip steel production line to be<br />
added by Q4 2011 with 100K tons of capacity
20<br />
Experienced Management Team<br />
• Mingwang Lu, Chairman of the Board and Chief Executive Officer<br />
– Over 20 years of steel industry experience<br />
– CEO of the Company since 2000<br />
– Held various management positions at Zhengzhou No.2 Steel Plant from 1995 to 2000<br />
– Elected as a member of the 9th, 10th and 11th National People’s Congress in Henan<br />
Province<br />
– Awarded Excellent Director/Manager in Henan Province, National Excellent Township<br />
Entrepreneur and Expert in Steel Industry of Henan Province<br />
• Edward Meng, Chief Financial Officer<br />
– Joined <strong>China</strong> <strong>Gerui</strong> in April 2009<br />
– Former CFO of A-Power Energy Generation Systems (Nasdaq: APWR)<br />
– Former Director of both <strong>China</strong> Housing and Land Development LTD (Nasdaq: CHLN)<br />
and Huiheng Medical Inc. (OTCBB: HHGM)<br />
– Former CFO of MNCs in <strong>China</strong> (Shell/Koch/Terex)<br />
– Georgetown University MBA, U.S. CPA, experienced in PRC & U.S. GAAP
21<br />
Year-over-Year Results<br />
For the Fiscal Year Ending<br />
In Currency<br />
12 months<br />
Dec-31-2008<br />
USD’000<br />
12 months<br />
Dec-31-2009<br />
USD’000<br />
9 months<br />
Sep-30-2009<br />
USD’000<br />
9 months<br />
Sep-30-2010<br />
USD’000<br />
Revenue 196,264 218,903 161,661 187,724<br />
Cost Of Goods Sold (142,408) (153,095) (112,875) (131,369)<br />
Gross Profit 53,857 65,807 48,786 56,356<br />
Operating Expenses (4,263) (5,493) (4,190) (6,254)<br />
Operating Income 49,594 60,315 44,596 50,102<br />
Other income and (expense) (2,219) (2,115) (1,614) (2,542)<br />
Income Tax Expense (11,870) (14,752) (10,934) (11,817)<br />
Net Income before minority interest 35,506 43,448 32,047 35,742<br />
Margin Analysis<br />
Gross Margin 27.4% 30.1% 30.2% 30.0%<br />
Operating Margin 25.3% 27.6% 27.6% 26.7%<br />
Net Income (before minority interest) Margin 18.1% 19.8% 19.8% 19.0%<br />
Growth Rate<br />
YOY Revenue 40.5% 11.5% 16.1%<br />
YOY Net Income 50.1% 22.4% 11.5%
22<br />
Balance Sheet Summary<br />
September-30-2010<br />
USD’000<br />
December-31-2009<br />
USD’000<br />
ASSETS<br />
Current Assets<br />
Cash $110,705 $79,607<br />
Restricted cash 73,096 37,498<br />
Accounts receivable 4,180 4,808<br />
Inventories 6,948 5,959<br />
Prepaid expenses and other receivables 33,156 18,766<br />
TOTAL CURRENT ASSETS 230,005 146,639<br />
Property, Plant and Equipment 84,106 22,338<br />
Prepaid Machinery Deposits - 13,974<br />
Land use right, net 15,159 1,399<br />
Total non-current assets 99,265 37,711<br />
TOTAL ASSESTS 329,270 184,350<br />
LIABILITIES AND STOCKHOLDERS EQUITY<br />
Current Liabilities<br />
Term loan 56,716 33,983<br />
Accounts payable 4,256 7,618<br />
Notes payable 91,030 41,014<br />
Tax payable 3,719 3,817<br />
Customer deposits 8,254 8,147<br />
Accrued liabilities other payables 3,501 2,728<br />
Total Current Liabilities 178,288 97,307<br />
TOTAL LIABILITIES 178,288 97,307<br />
Total Stockholders Equity 150,982 87,043<br />
TOTAL LIABILITIES AND STOCKHOLDERS EQUITY 329,270 184,350
23<br />
Capital Structure<br />
CHOP Insider Shares 34,459,521<br />
CHOP Public Shares (3) 6,156,202 9,459,973<br />
Warrant conversion since Nov 2009 1,632,415<br />
Basic Shares Outstanding 45,551,909<br />
CHOP Insider Warrants (Exercisable at $5.00 and Callable at $8.50) 2,266,667<br />
CHOP Publicly Shares Traded Warrants (Exercisable at $5.00 and Callable at $8.50) 6,156,202 12,167,585<br />
Underwriter Shares from COAC IPO (Part of Unexercised Unit Purchase Option) (1) 600,000<br />
Underwriter Publicly Traded Warrants from COAC IPO (Part of Unexercised Unit Purchase Option) (1) 1,200,000<br />
Representative Warrant Purchase Option (2) 144,000<br />
Fully Diluted Shares Outstanding 61,930,161<br />
(1) We have agreed to issue a Unit Purchase Option (UPO) which entitles its holder to purchase 600,000 units at $6.60 per unit<br />
at or before 5:00 pm, New York City local time, on March 19, 2011. The holder may exercise the UPO on a cashless<br />
basis. Each unit consists of one ordinary share and two warrants, each to purchase one ordinary share at $5.00 per share on or<br />
before March 19, 2011 for a total of 1,800,000 ordinary shares.<br />
(2) We have also agreed to issue to Maxim <strong>Group</strong> LLC, a warrant to purchase 144,000 ordinary shares (equal to an aggregate<br />
of three (3%) percent of the ordinary shares sold in the offering). The warrants will have an exercise price equal to 120% of the<br />
offering price of the ordinary shares sold in this offering, or $6.00. The warrants are exercisable commencing nine (9) months<br />
after the effective date of the registration statement related to this offering, and will be exercisable for five (5) years after the<br />
effective date of the registration statement.<br />
(3) Includes the issuance of 3,303,771 of the Company's ordinary shares via a private placement closed on June 4, 2010
24<br />
Investment Highlights<br />
• High Value-Added, Customized Products: Focused on customized high<br />
value-added, high margin steel production (~30% gross margins)<br />
• Rapidly Growing Niche Market: Robust demand in <strong>China</strong> driven by rising<br />
purchasing power and import replacement<br />
• Market Leader: Largest producer of high precision cold rolled narrow strip<br />
steel in <strong>China</strong><br />
• Significant Barriers to Entry: Highly capital intensive business + favorable<br />
PRC government policies prevent new entrants<br />
• Contract-Based Manufacturing Model: Produce only after customer order<br />
received with a 30% cash deposit<br />
• Strong Financial Performance: Revenue and Net Income CAGR (‘06-’09) of<br />
30% and 40%, respectively; strong balance sheet & operating cash flow<br />
• Compelling Growth Strategy: Doubling production capacity / planned margin<br />
expansion via further upgraded product portfolio mix<br />
• Experienced Management Team: CEO with over 20 yrs of steel industry<br />
experience; U.S. trained CFO with CPA/MBA
25<br />
Contact Information<br />
Company Contact:<br />
CCG Investor Relations:<br />
Email: investors@geruigroup.com<br />
Athan Dounis, Account Manager<br />
Website: www.geruigroup.com Phone: 1-646-213-1916<br />
Email: athan.dounis@ccgir.com<br />
www.ccgirasia.com<br />
Legal Counsel:<br />
Pillsbury Winthrop Shaw Pittman LLP<br />
Auditor: UHY Vocation HK CPA Ltd.
Thank You