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幻灯片 1 - China Gerui Advanced Materials Group

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November 2010


2<br />

Safe Harbor Statement<br />

This presentation includes or incorporates by reference statements that constitute "forward-looking<br />

statements" within the meaning and protections of Section 27A of the Securities Act of 1933, as amended<br />

and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act. Forwardlooking<br />

statements include statements with respect to our beliefs, plans, objectives, goals, expectations,<br />

anticipations, assumptions, estimates, intentions, and future performance, and involve known and<br />

unknown risks, uncertainties and other factors, which may be beyond our control, and which may cause<br />

the actual results, performance, capital, ownership or achievements of the Company to be materially<br />

different from future results, performance or achievements expressed or implied by such forward-looking<br />

statements. All statements other than statements of historical fact are statements that could be forwardlooking<br />

statements. You can identify these forward-looking statements through our use of words such as<br />

"may," "will," "anticipate," "assume," "should," "indicate," "would," "believe," "contemplate," "expect,"<br />

"estimate," "continue," "plan," "point to," "project," "could," "intend," "target" and other similar words<br />

and expressions of the future. All written or oral forward-looking statements attributable to us are<br />

expressly qualified in their entirety by this cautionary notice, including, without limitation, those risks and<br />

uncertainties described in our annual report on Form 20-F for the year ended December 31, 2009 and<br />

otherwise in our SEC reports and filings, including the final prospectus for our offering. Such reports are<br />

available upon request from the Company, or from the Securities and Exchange Commission, including<br />

through the SEC's Internet website at http://www.sec.gov. We have no obligation and do not undertake to<br />

update, revise or correct any of the forward-looking statements after the date hereof, or after the<br />

respective dates on which any such statements otherwise are made.


3<br />

Corporate Overview<br />

• Based in Zhengzhou, Henan Province,<br />

<strong>China</strong><br />

• Convert hot rolled steel into high-precision<br />

thin steel sheets and strips<br />

• 6 cold-rolled steel production lines with<br />

annualized capacity of ~250K tons<br />

• Chromium plating capacity of ~50K tons<br />

• Serving over 200 customers in <strong>China</strong> in<br />

consumption and capital industries<br />

• New capacity of 150k tons and 100k tons<br />

will be completed by 2011.<br />

Major customers are located in:<br />

Shanghai, Zhejiang, Jiangsu,<br />

Shandong, Guangdong, Hebei,<br />

Tianjin, Guangxi, Fujian and<br />

Liaoning


NASDAQ: CHOP<br />

Equity Snapshot<br />

4<br />

Price (11/11/10): $6.25<br />

Revenues (ttm):<br />

$245.0 million<br />

Net Income (ttm):<br />

$43.9 million<br />

EPS (ttm): $0.97<br />

Market Value:<br />

$283.9 million<br />

Trailing P/E: 6.6x<br />

Forward P/E: 5.4x<br />

PEG Ratio (5 yr. expected): 0.50<br />

Price/Sales (ttm): 1.1x<br />

Price/Book (mrq): 1.9x<br />

Enterprise Value:<br />

$298.5 million<br />

EV/Sales (ttm): 1.2x<br />

EV/EBITDA (ttm): 4.4x


5<br />

Investment Highlights<br />

• High Value-Added, Customized Products: Focused on customized high<br />

value-added, high margin steel production (~30% gross margins)<br />

• Rapidly Growing Niche Market: Robust demand in <strong>China</strong> driven by rising<br />

purchasing power and import replacement<br />

• Market Leader: Largest producer of high precision cold rolled narrow strip<br />

steel in <strong>China</strong><br />

• Significant Barriers to Entry: Highly capital intensive business + favorable<br />

PRC government policies prevent new entrants<br />

• Contract-Based Manufacturing Model: Produce only after customer order<br />

received with a 30% cash deposit<br />

• Strong Financial Performance: Revenue and Net Income CAGR (‘06-’09) of<br />

30% and 40%, respectively; strong balance sheet & operating cash flow<br />

• Compelling Growth Strategy: Doubling production capacity / planned margin<br />

expansion via further upgraded product portfolio mix<br />

• Experienced Management Team: CEO with over 20 yrs of steel industry<br />

experience; U.S. trained CFO with CPA/MBA


High Value-Added,<br />

Customized Products<br />

6<br />

• Convert hot rolled steel manufactured by 3 rd parties into thin steel sheets<br />

according to customer specifications<br />

‣ Precision ultra-thin, high strength narrow plates and high-end cold-rolled<br />

steel products<br />

<br />

<br />

<br />

Thickness from 0.05mm<br />

Width up to 600mm and tolerance of +/- 0.003 mm<br />

New capacity will be for width up to 1200mm<br />

‣ Products manufactured from steel substrate of cold-rolled or hot-rolled<br />

pickled coils<br />

<br />

<br />

Non-standardized commodity products and tailored to customers’<br />

requirements<br />

Company has five series and over 20 types of high precision strip<br />

steel products


7<br />

Cold-Rolled Steel Process<br />

• Safe, environmentally friendly manufacturing process: emits less pollution;<br />

uses less energy; fewer accidents


End Markets Driven by Rising<br />

Purchasing Power in <strong>China</strong><br />

8<br />

• Main customers are manufacturers serving a broad range of end markets<br />

driven by rising purchasing power in <strong>China</strong><br />

<strong>China</strong> <strong>Gerui</strong>’s End Market Applications<br />

Consumer Products – Food and Beverage Packaging<br />

Construction and Decoration <strong>Materials</strong><br />

Consumer Electronics - Household Appliances,<br />

Batteries, and Electronic Components<br />

Telecommunications Cable and Equipment –<br />

Insulated Wires and Cables, Optic Fiber Cables


End Markets Driven by Rising<br />

Purchasing Power in <strong>China</strong> (cont’d)<br />

9<br />

• Diversified industry exposure to growing end markets – Chinese middle class<br />

are the ultimate end-users of most of our products<br />

• Unlike the crude steel industry, whose demand is largely driven by the capital<br />

investment cycle, the use of our products is driven by consumer spending and<br />

overall GDP growth in <strong>China</strong><br />

Revenue by Industry Applications Full Year 2009


Cold-Rolled Steel<br />

Market Overview<br />

10<br />

• Cold-rolled steel production was 40 million tons in 2008


Benefit From Import<br />

Replacement Trend<br />

• High precision cold rolled steel products are relatively high end products<br />

traditionally imported from Japan, South Korea, the EU and the USA<br />

• <strong>China</strong> <strong>Gerui</strong>’s products are more competitively priced but of the same quality as<br />

premium priced imported products that domestic Chinese customers have<br />

historically relied on<br />

200<br />

Chinese Net Imports of Cold -Rolled<br />

Narrow Strip Steel<br />

(in thousands)<br />

150<br />

100<br />

50<br />

0<br />

2005 2006 2007 2008 2009P 2010P 2011P<br />

11


Market Leader /<br />

Significant Barriers to Entry<br />

12<br />

• Currently the largest manufacturer of high-precision cold-rolled narrow strip<br />

steel in <strong>China</strong> with a market share of 12.5%<br />

65.20%<br />

12.50%<br />

8.50%<br />

6.40%<br />

5.10%<br />

3.30%<br />

<strong>China</strong> <strong>Gerui</strong> <strong>Advanced</strong> <strong>Materials</strong><br />

<strong>Group</strong><br />

Hebei Iron & Steel <strong>Group</strong><br />

Hebei Dachang<br />

Jiangsu Huaxi <strong>Group</strong><br />

Hangzhou Metal Rolling Plant<br />

Over 200 other firms


Market Leader / Significant<br />

Barriers to Entry (cont’d)<br />

13<br />

• No direct competition between <strong>China</strong> <strong>Gerui</strong> and large state owned steel<br />

manufacturers who are mostly involved in hot rolled steel products<br />

• Highly fragmented industry - majority of competitors are private and smallsized<br />

• Limited domestic supply b/c PRC manufacturers lack the equipment and<br />

expertise to produce high end specialty cold rolled steel<br />

• Barriers to entry are high<br />

<br />

Steel industry is highly capital intensive: Capital requirements prevent<br />

newcomers or smaller players without sufficient funds from entering the<br />

market


Contract-Based<br />

Manufacturing Model<br />

14<br />

• Not a commodity business: focused on customized high margin steel production<br />

‣ Products meet stringent performance and specification requirements that<br />

require a high degree of manufacturing and engineering expertise<br />

‣ Products are tailored to customers' requirements and subsequently<br />

incorporated into products manufactured for various applications<br />

‣ We are a supplier of choice when our existing customers develop new<br />

products.<br />

• Benefits of our model:<br />

‣ Approximately 30% of the aggregated contracted sales amount is pre-paid<br />

when the contract is signed<br />

‣ After delivery is made cash is collected<br />

‣ No problem in collecting proceeds<br />

‣ Results in: low inventory level on balance sheet, almost no risk of inventory<br />

obsolescence, high inventory turnover, strong operating cash flow, etc.


15<br />

Strong Revenue Growth<br />

Total Revenue (in $mm)<br />

$ million<br />

$250<br />

$200<br />

$150<br />

$100<br />

$99.0<br />

$139.7<br />

$196.3<br />

$218.9<br />

$161.7<br />

$187.7<br />

$50<br />

$0<br />

2006 2007 2008 2009 9mo. 2009 9mo. 2010


High Margins /<br />

Cost Plus Pricing Model<br />

16<br />

• Our leading market position as a supplier of choice provides us with an ~30%<br />

gross margin<br />

• We have a cost-plus pricing strategy<br />

‣ We pass on raw material price increase to our customers while maintaining<br />

or increasing our gross margins even in the face or rising steel prices<br />

Gross Profit (in $mm)<br />

$ million<br />

$70<br />

$60<br />

$50<br />

$40<br />

$30<br />

$20<br />

$10<br />

$0<br />

27%<br />

$26.4<br />

28%<br />

$39.1<br />

27%<br />

$53.9<br />

30%<br />

30%<br />

$65.8 $48.8<br />

2006 2007 2008 2009 9mo.<br />

2009<br />

30%<br />

$56.4<br />

9mo.<br />

2010<br />

31%<br />

30%<br />

29%<br />

28%<br />

27%<br />

26%<br />

25%<br />

Gross Margin


Net Income Growth<br />

Net Income (in $mm)<br />

$50<br />

25%<br />

$ million<br />

$45<br />

$40<br />

$35<br />

$30<br />

$25<br />

16%<br />

17% 18%<br />

20% 20%<br />

$43.4<br />

$32.0<br />

19%<br />

$35.7<br />

20%<br />

15%<br />

Net Margin<br />

$20<br />

$15<br />

$23.7 $35.5<br />

10%<br />

$10<br />

$15.9<br />

5%<br />

$5<br />

$0<br />

0%<br />

2006* 2007* 2008* 2009* 9mo. 2009 9mo. 2010<br />

* Net Income before minority interest<br />

17


18<br />

Compelling Growth Strategy<br />

• Double capacity to 500,000 tons by 2011 with 50% chromium<br />

plating capability<br />

• Broaden product portfolio and mix by expanding into coated<br />

steel production<br />

• Add chromium plating capabilities<br />

• Enable expansion into cold-rolled wide strip/sheet products<br />

• Increase profit margins through higher margin business<br />

• Increase market penetration<br />

• Expansion of sales channels and product offerings<br />

• Strengthen research and development capabilities<br />

• Improve operating efficiencies and strengthen cost controls<br />

• Expand technical expertise to improve manufacturing process<br />

• Control cost over raw materials and production processes<br />

Double<br />

Capacity<br />

Broaden<br />

Product<br />

Portfolio<br />

Expand<br />

Market<br />

Share<br />

Strengthen<br />

R&D<br />

Improve<br />

Efficiency


Production Capacity<br />

to Double by 2011<br />

19<br />

• New production facilities under construction<br />

• Total cold rolled steel capacity to double to 500K tons;<br />

total chromium plating capability to increase 5x to<br />

250K tons<br />

Phase 1: 2010 ($42M CapEx; 90% spent to date)<br />

• 2 cold rolled wide strip steel production lines to be<br />

added by Q1 2011 with 150K tons (60%) of capacity<br />

• 200K tons of additional chromium plating capacity to<br />

be added by Q4 2010<br />

Phase II: 2011 ($12M CapEx)<br />

• 1 new cold rolled wide strip steel production line to be<br />

added by Q4 2011 with 100K tons of capacity


20<br />

Experienced Management Team<br />

• Mingwang Lu, Chairman of the Board and Chief Executive Officer<br />

– Over 20 years of steel industry experience<br />

– CEO of the Company since 2000<br />

– Held various management positions at Zhengzhou No.2 Steel Plant from 1995 to 2000<br />

– Elected as a member of the 9th, 10th and 11th National People’s Congress in Henan<br />

Province<br />

– Awarded Excellent Director/Manager in Henan Province, National Excellent Township<br />

Entrepreneur and Expert in Steel Industry of Henan Province<br />

• Edward Meng, Chief Financial Officer<br />

– Joined <strong>China</strong> <strong>Gerui</strong> in April 2009<br />

– Former CFO of A-Power Energy Generation Systems (Nasdaq: APWR)<br />

– Former Director of both <strong>China</strong> Housing and Land Development LTD (Nasdaq: CHLN)<br />

and Huiheng Medical Inc. (OTCBB: HHGM)<br />

– Former CFO of MNCs in <strong>China</strong> (Shell/Koch/Terex)<br />

– Georgetown University MBA, U.S. CPA, experienced in PRC & U.S. GAAP


21<br />

Year-over-Year Results<br />

For the Fiscal Year Ending<br />

In Currency<br />

12 months<br />

Dec-31-2008<br />

USD’000<br />

12 months<br />

Dec-31-2009<br />

USD’000<br />

9 months<br />

Sep-30-2009<br />

USD’000<br />

9 months<br />

Sep-30-2010<br />

USD’000<br />

Revenue 196,264 218,903 161,661 187,724<br />

Cost Of Goods Sold (142,408) (153,095) (112,875) (131,369)<br />

Gross Profit 53,857 65,807 48,786 56,356<br />

Operating Expenses (4,263) (5,493) (4,190) (6,254)<br />

Operating Income 49,594 60,315 44,596 50,102<br />

Other income and (expense) (2,219) (2,115) (1,614) (2,542)<br />

Income Tax Expense (11,870) (14,752) (10,934) (11,817)<br />

Net Income before minority interest 35,506 43,448 32,047 35,742<br />

Margin Analysis<br />

Gross Margin 27.4% 30.1% 30.2% 30.0%<br />

Operating Margin 25.3% 27.6% 27.6% 26.7%<br />

Net Income (before minority interest) Margin 18.1% 19.8% 19.8% 19.0%<br />

Growth Rate<br />

YOY Revenue 40.5% 11.5% 16.1%<br />

YOY Net Income 50.1% 22.4% 11.5%


22<br />

Balance Sheet Summary<br />

September-30-2010<br />

USD’000<br />

December-31-2009<br />

USD’000<br />

ASSETS<br />

Current Assets<br />

Cash $110,705 $79,607<br />

Restricted cash 73,096 37,498<br />

Accounts receivable 4,180 4,808<br />

Inventories 6,948 5,959<br />

Prepaid expenses and other receivables 33,156 18,766<br />

TOTAL CURRENT ASSETS 230,005 146,639<br />

Property, Plant and Equipment 84,106 22,338<br />

Prepaid Machinery Deposits - 13,974<br />

Land use right, net 15,159 1,399<br />

Total non-current assets 99,265 37,711<br />

TOTAL ASSESTS 329,270 184,350<br />

LIABILITIES AND STOCKHOLDERS EQUITY<br />

Current Liabilities<br />

Term loan 56,716 33,983<br />

Accounts payable 4,256 7,618<br />

Notes payable 91,030 41,014<br />

Tax payable 3,719 3,817<br />

Customer deposits 8,254 8,147<br />

Accrued liabilities other payables 3,501 2,728<br />

Total Current Liabilities 178,288 97,307<br />

TOTAL LIABILITIES 178,288 97,307<br />

Total Stockholders Equity 150,982 87,043<br />

TOTAL LIABILITIES AND STOCKHOLDERS EQUITY 329,270 184,350


23<br />

Capital Structure<br />

CHOP Insider Shares 34,459,521<br />

CHOP Public Shares (3) 6,156,202 9,459,973<br />

Warrant conversion since Nov 2009 1,632,415<br />

Basic Shares Outstanding 45,551,909<br />

CHOP Insider Warrants (Exercisable at $5.00 and Callable at $8.50) 2,266,667<br />

CHOP Publicly Shares Traded Warrants (Exercisable at $5.00 and Callable at $8.50) 6,156,202 12,167,585<br />

Underwriter Shares from COAC IPO (Part of Unexercised Unit Purchase Option) (1) 600,000<br />

Underwriter Publicly Traded Warrants from COAC IPO (Part of Unexercised Unit Purchase Option) (1) 1,200,000<br />

Representative Warrant Purchase Option (2) 144,000<br />

Fully Diluted Shares Outstanding 61,930,161<br />

(1) We have agreed to issue a Unit Purchase Option (UPO) which entitles its holder to purchase 600,000 units at $6.60 per unit<br />

at or before 5:00 pm, New York City local time, on March 19, 2011. The holder may exercise the UPO on a cashless<br />

basis. Each unit consists of one ordinary share and two warrants, each to purchase one ordinary share at $5.00 per share on or<br />

before March 19, 2011 for a total of 1,800,000 ordinary shares.<br />

(2) We have also agreed to issue to Maxim <strong>Group</strong> LLC, a warrant to purchase 144,000 ordinary shares (equal to an aggregate<br />

of three (3%) percent of the ordinary shares sold in the offering). The warrants will have an exercise price equal to 120% of the<br />

offering price of the ordinary shares sold in this offering, or $6.00. The warrants are exercisable commencing nine (9) months<br />

after the effective date of the registration statement related to this offering, and will be exercisable for five (5) years after the<br />

effective date of the registration statement.<br />

(3) Includes the issuance of 3,303,771 of the Company's ordinary shares via a private placement closed on June 4, 2010


24<br />

Investment Highlights<br />

• High Value-Added, Customized Products: Focused on customized high<br />

value-added, high margin steel production (~30% gross margins)<br />

• Rapidly Growing Niche Market: Robust demand in <strong>China</strong> driven by rising<br />

purchasing power and import replacement<br />

• Market Leader: Largest producer of high precision cold rolled narrow strip<br />

steel in <strong>China</strong><br />

• Significant Barriers to Entry: Highly capital intensive business + favorable<br />

PRC government policies prevent new entrants<br />

• Contract-Based Manufacturing Model: Produce only after customer order<br />

received with a 30% cash deposit<br />

• Strong Financial Performance: Revenue and Net Income CAGR (‘06-’09) of<br />

30% and 40%, respectively; strong balance sheet & operating cash flow<br />

• Compelling Growth Strategy: Doubling production capacity / planned margin<br />

expansion via further upgraded product portfolio mix<br />

• Experienced Management Team: CEO with over 20 yrs of steel industry<br />

experience; U.S. trained CFO with CPA/MBA


25<br />

Contact Information<br />

Company Contact:<br />

CCG Investor Relations:<br />

Email: investors@geruigroup.com<br />

Athan Dounis, Account Manager<br />

Website: www.geruigroup.com Phone: 1-646-213-1916<br />

Email: athan.dounis@ccgir.com<br />

www.ccgirasia.com<br />

Legal Counsel:<br />

Pillsbury Winthrop Shaw Pittman LLP<br />

Auditor: UHY Vocation HK CPA Ltd.


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