Portsmouth Cultural Trust Sponsorship proposal

Portsmouth Cultural Trust
Sponsorship proposal
Portsmouth Cultural Trust Registered Charity no. 1153358

The Portsmouth Cultural Trust
A case for support
Portsmouth Cultural Trust is a
not-for-profit Trust limited by
guarantee and established in
early 2011. In August of 2013
we became a registered charity.
At the Portsmouth Cultural
Trust we agree with the view
of so many of the 235,000
people that use the building
every year in that the Guildhall
is synonymous with everything
that is good about the City
of Portsmouth. It rose from
the ashes after it was bombed
during the war and became a
symbol of pride to all of us: a
majestic, beautiful landmark at
the heart of the city.
Our building has a standing
concert capacity of 2,500 and is
known for presenting first class
entertainment, conferences,
weddings and events. It is the
face of Portsmouth, a place
of many happy memories for
residents and beyond.
Recent events include soldout
performances by Mumford
& Sons, Royal Blood, Scissor
Sisters, Micky Flanagan, Simple
Minds, Jake Bugg, Stereophonics,
The Specials and many more.
The Trust is also serious about
classical music, presenting
concerts by the likes of the
London Philharmonic Orchestra,
the Royal Philharmonic
Orchestra and 10+ concerts
per year by the Bournemouth
Symphony Orchestra.
A partnership with Portsmouth
University and Music in the
Round has seen the Portsmouth
Chamber Music Series move
from to the Guildhall in 2014.
Big news for 2014 is that we
have launched a Get into
Music Portsmouth programme
in partnership with Creative
and Cultural Skills, Creative
Choices, and the Southern Cooperative,
supported by UK
Music, aimed at providing young
people with knowledge and
experience in the technical and
backstage music industry.
The Trust also has a realistic
ambition of establishing
the Guildhall as a leading
Conference and Room Hire
Centre in Portsmouth and the
greater Hampshire.
To educate
We aim to educate
people in the arts
through performance
and creative
participation.
To collaborate
We work with
partners so that we
can achieve more
together.
OUR MISSION
To inspire, entertain and
transform lives through the arts.
To inspire
We aim to inspire our
community through
our work and our passion
for the arts.
To diversify
We will continue to
diversify our offer, and
thereby engage with
our audience and client
base.

Did you know
The Guildhall is not just a concert hall, but also a major conference and business centre,
and that we have strategic relationships with major clients that brings business into
the city, such as BAE, the National Astronomers Conference, Excursions, Affinion
and many more
We lead on the Portsmouth Conference consortium in working with other local
venues in establishing Portsmouth as a major national conference city
We’ve organised TWO free family festivals in Guildhall Square during the past 5
months that was thoroughly enjoyed by 10,000+ people: the Portsmouth Street
Games and Funky Town Festival
We support the Be Your Best Foundation’s ROCK CHALLENGE that gives 16,000
children per year the opportunity to perform on our stage, as well as learn off-stage
skills
We support the Portsmouth Schools Music Fest that provides 3,200 children per year
the opportunity to perform on the Guildhall stage
We’ve supported more than 60 charities in the past year by providing them with
prizes for fundraising raffles
We support the Portsmouth Music Hub in provide excellent educational opportunities
to children
We supported the creation of a voluntary community organisation consisting of
more mature local musicians called the Portsmouth Pop Music Trust with the aim
of developing a free, interactive exhibition of the history of Portsmouth Pop Music
Other partners we support includes aspex Galleries, New Theatre Royal and Top
Banana.
Portsmouth Cultural Trust Registered Charity no. 1153358

How can you get involved
If you are not yet too sure about becoming one of our sponsors, get to know us first by becoming
one of our Business+ Members at only £99 per year. You will have access to discounted and
free room hire, get invited to interesting networking events and also get some promotional
benefits from it.
If you’d like to however really get your brand out to the 235,000 users of our
building, the 45,000 customers we have on our email database or 14,000 followers
on social media, we have a range of exciting sponsorship opportunities available.
Not only will you reap the benefits of publicity for your business, we’ll also
provide you with free tickets to events to use for clients, friends or family.
We have access to:
235K visitors per year
45K customers via email
1,200 unique daily website visitors
15K followers on our social media networks
7 Digital screens in the building

Portsmouth Cultural Trust Registered Charity no. 1153358
Advertise at an event
We have too many exciting events coming up to summarise here,
please refer to a list of everything coming up as an appendix to this
document. Opportunities available include the following once-off
packages:
Silver Package
• Presence on all digital screens on
evening of show
• Mention + company logo in two
e-newsletters advertising the show
• A stand in busy part of building
• Posters in all men’s and ladies
• Social media post to 15k followers
Gold Package
• All of Silver Package
• Sole advertiser, based upon
availability
• 4 complimentary tickets to the
show + Prosecco
SMALL MEDIUM LARGE SMALL MEDIUM LARGE
£200 £300 £400 £400 £600 £700
Kindly note:
- You could be one of up to two advertisers per event for Package 1
- Package 2 is based upon availability
- Small event: (S) under 600 tickets, medium: (M) under 1,200, large: (L)1,200+

Sponsorship Opportunities
Sponsor a year’s programme
£5,000
• Your logo up on Circle front: one 3m x 90cm banner on every side (this will
be a shared space, you could have 3 x more logos next to yours). Get seen by
our 170K auditorium users.
• One ½ page advert in 60,000 What’s On brochures.
• News article on partnership uploaded onto our website and included in our
What’s On newsletter to database of 45K customers.
• Social media mentions to our 15k followers.
• Logo on our website footer for one year, we get 1,200 unique visitors per day.
• Adverts on our 7 digital screens in the foyer and at the bars for one year.
• Opportunity to distribute leaflets and display banners/ poster at a concert of
your choice, based upon availability.
• 4 free tickets for to up to 4 selected shows and use of private areas.
*Kindly note that you could be one of up to 2 x sponsors on this package.
Become a cultural partner
£3,000
• Framed A3 size logo in our Partners Corridor, between reception and the
back of the auditorium.
• News article on partnership sent to local media, uploaded onto our website,
and included in our What’s On newsletter to database of 45K customers.
• Social media mentions to our 15k followers.
• Logo on our website footer for one year, we get 1,200 unique visitors per day.
• Logo in all Guildhall What’s On brochures for one year (60K printed)
• Adverts on our 7 digital screens in the foyer and at the bars for one year.
• Opportunity to distribute leaflets and display banners/ poster at a concert of
your choice, based upon availability.
• 4 free tickets for to up to 3 selected shows and use of private areas.
Portsmouth Cultural Trust Registered Charity no. 1153358

Sponsor a project or equiptment
The Guildhall Music Academy
£25,000
We are seeking to launch a new Music Academy for young people - the target age group
being 11-16 inclusive. The Academy will teach young people music skills in out of school
hours, notably mid-week and weekends. We will provide a contemporary environment for
teaching instruments such as keyboards, guitar and singing. The Academy will deliver teaching
both in the Guildhall and at local community and youth centres and schools. It will provide a
popularist approach to music seeking engagement and good participation. We will work with
partner organisations who can help with teaching provision and who have proven experience.
There is compelling evidence that in Portsmouth there is inconsistent and relatively poor
music provision amongst young people of secondary school age. Many local indicators point
to low educational attainment. Several wards within Portsmouth fall into the lowest quintile
of deprivation and GCSE’s achieved are 47.6% against 60.8% nationally. A recent report and
survey conducted by Portsmouth University for Portsmouth City Council called ‘Aspirations,
Expectations and Achievement’ suggested that only 16% of secondary age children are engaged
with music lessons or engagement outside of school hours compared with 20% nationally.
Sydney Opera House digital educational project
(major partner)
£6,000 or in kind (video conferencing unit)
As part of our Get Into Music project we are talking to the Sydney Opera House about live
streaming some of their educational projects and tours to Portsmouth Guildhall. In order for
us to do so we require a video conferencing unit that will enable participants to interact in real
time with teachers and tour guides in Australia.
Sponsoring this unit provides you with a very exciting press and publicity opportunity, while
supporting our charity and facilitating international collaboration in arts education.
The unit will also be made available to our room hire and conference clients. We will work
with you on a package that would ensure you get great value for your brand out of this
sponsorship opportunity.
Stage rise for acoustic setup
£12,000 or in kind
When putting on community events such as The Milton Glee Club Choir, Royal Marines
Concerts or Classical performances we need a stage rise. It will be used for all orchestral
concerts, such as the Bournemouth Symphony Orchestra or as we have recently had – the
London Symphony or Royal Philharmonic Orchestra. It will also be used in the city at Festivals
and other venues such as Portsmouth Cathedral. It is however not suitable for rock or pop
concerts. They last for about 10 years but tend to be rather expensive. By sponsoring this
stage rise you will make a real difference to the quality of concerts put on by orchestras and
community groups. We will work with you on a package that would ensure you get great value
for your brand out of this sponsorship opportunity.

Naming Opportunities
Zodiac
• Situated next to the Business Lounge/ Circle area.
• 1,000 business and wedding users per year, but thousands of concert goers will
walk through the Zodiac to get to the Business Lounge/ Circle Bar/ Access All
Areas exhibition area.
• £4,000 per year for 3 x years.

Naming Opportunities
Freda Swain
• Situated next to our “Access All Areas: The Portsmouth M
exhibition, this is a free, comfortable business lounge with
a very busy bar for audience members seated in the Circl
The walls regularly feature artwork by local and internatio
is also a popular break-out space for conferences.
• 26,000 business and concert users, plus 10,000+ communi
incl. graduations and Rock Challenge.
• £8,000 per year for 3 x years.

usic Experience”
WiFi by day, and
e area by night.
nal artists, and it
ty users per year

Naming Opportunities
Portsmouth Room
• Used for conferences as well as corporate dinners, team building events and pre-show
hospitality.. This elegant, light-filled space with its iconic décor has recently been refurbished
and creates a dramatic backdrop for any memorable event. Based on the First Floor, the
Portsmouth Room also offers its own bar and lounge area.
• 1,100 business users (past clients have included Apple, BAE, Wightlink etc.), and 5,000+
community users, including graduations.
• Large numbers of audience members and business users will also walk past the room to access
the Business Lounge, Circle Bar and Zodiac Room on the 1st floor.
• £5,000 per year for 3 years.

Naming Opportunities
Harlequin
• Based on the ground floor of Portsmouth Guildhall, this versatile room is
perfect for meetings or dinners and also boasts its own bar. Connecting to the
Ground floor Foyer areas, the Harlequin Room is used as a second concert hall,
and is also the break-out space for conferences.
• 40,000 users per year.
• £12,000 per year for 3 x years.

Naming Opportunities
Rename the Guildhall Auditorium
• £70,000 per year for 3 years minimum
• 170,000 users per year
• In addition to the name being used in all concert promotions, you will also get
the following:
• Branding on either stage of stage on large hanging banners
• Mention in automated telephone booking line welcome message (+/- 20K tickets)

• Sole sponsor logo on all print at home tickets (+/- 40K tickets pa)
• Sole sponsor logo on all ticket sleeves (+/- 50K tickets)
• Branding on all What’s On brochures (average of 60K)
• Branding on home page and header on every page (+/- 1,200K unique visitors
per day)
• Branding on all main auditorium-related emails to our database of 45K
• Free tickets to selected shows and use of private areas

Meeting Room 1
• Situated on the Third Floor
of Portsmouth Guildhall,
this meeting room includes
a screen and projector and
offers lots of natural daylight.
With high ceilings, this bright,
spacious and airy room is a
great space for meetings.
• 1000 users per year.
• £1000 per year.
• Adjoining Meeting Room 1 on
the Third Floor, this smaller
meeting room also includes a
screen and projector. Bright
and airy, Meeting Room 2 is
the perfect space for a more
intimate meeting.
• 500 users per year.
• £700 per year.
Meeting Room 2
Renaming Meeting Rooms 1 & 2 will get you the following benefits:
• Name above all doors leading into room.
• Use of name in all Conference/ Room Hire marketing, also in our glossy Conference Brochure
• Framed A3 size logo in our Partners Corridor
• News article on partnership uploaded onto our website and included in our What’s On
newsletter to database of 40K customers.
Renaming any of our other rooms will get you all of the above benefits plus below:
• Be acknowledged as a Business Partner: your logo on the footer of our website
• Logo in all Guildhall What’s On brochures for one year
• Advert on digital screens in foyer
• Opportunity to distributing leaflets and display banners/ poster at a concert of your choice,
based upon availability.
• Free tickets to selected shows and use of private areas.

Sponsorship success stories
The Southern Co-operative get on board as a major partner on “Get Into Music Portsmouth”
We recently entered into a partnership with The Southern Co-operative that will see £50,000
of funding support provided to our new programme “Get Into Music, Portsmouth”
Developed by the Portsmouth Cultural Trust in partnership with Creative & Cultural Skills,
Creative Choices, and supported by UK Music, the programme is aimed at providing young
people aged 14-24 with knowledge and experience in the technical and backstage music industry.
News on the partnership was reported on by The Portsmouth News, Daily Echo, Arts Council
England, Express FM, The Voice FM, The Southsea Directory and The Galleon (Southampton
Uni).
With the support of Coffin & Mew Solicitors we were able to bring the LSO, recently voted
one of the top five orchestras in the world by Gramophone magazine, to Portsmouth. Before
the concert and during interval their logo was projected onto the stage, and their clients and
colleagues enjoyed a five star champagne reception ahead of the concert. They continue to be
one of our loyal and happy sponsors.
Aqua Cars’ logo and telephone number will be seen on all Guildhall tickets for 18 months,
and the team enjoyed tickets to Lily Allen with VIP hospitality and a private room before the
concert.
Portsmouth Cultural Trust Registered Charity no. 1153358

Portsmouth Cultural Trust Registered Charity no. 1153358
Upcoming events
15 Jan: Bournemouth Symphony Orchestra with John
Lil
17 Jan: Showaddywaddy
19 Jan: Benyounes Quartet
25 Jan: Portsmouth Music Festival
27 Jan: Children’s Concert
28 Jan: An Evening of Stuff and Nonsense, with Tim
Vine, Harry Hill, Sheila Hancock and Neil Innes
29 Jan: Ross Noble
30 Jan: Bournemouth Symphony Orchestra with
Yulianna Avdeva and Kirill Karabits
31 Jan: Johnny Cash Roadshow
1 Feb: Milton Glee Club Choir
1 Feb: Vintage Fair
11 Feb: Brendan Cole
12 Feb: BSO with Tasmin Little
15 Feb: Wedding Fair
14 Feb: The Lord Mayor’s Charity Ball
16 Feb: Trio Martinu
17 Feb: Sam Bailey
20 Feb: Bournemouth Symphony Orchestra “Heroes
and Superheroes” film music
22 Feb: Chinese New Year
28 Feb: Abba Mania
2 Mar: Royal Blood (SOLD OUT)
4 Mar: Creative Choices Day (N/A)
5 Mar: BSO Mahler 9
7 Mar: Paul Weller (SOLD OUT)
9 Mar: Rumours of Fleetwood Mac
16 Mar: The Stranglers
19 Mar: Portsmouth Music Hub “Soundsational”
20 Mar: BSO “A Night at the Ballet”
20 Mar: Job Fair N/A
21 Mar: Blue
23-28 Mar: Rock Challenge heats
30 Mar: Sleeping with Sirens VS Pierce the Veil
1 Apr: Portsmouth Music Hub “Soundscape”
15 Apr: Simple Minds
17 Apr: BSO Dvorak Symphony 7 with Aleksandar
Markovic and Nikit Boriso-Glebsky
22 Apr: National Youth Jazz Orchestra
24 Apr: Status Quo
25 Apr: Clipper Conference
27 Apr: Melvyn Tan
1 May: BSO Rachmaninoff’s 3rd Piano Concerto with
Sunwook Kim
2 May: Michael Ball
3 May: Eskimo 11 Student parties N/A
5 May: Belle & Sebastian
10 May: Mike & the Mechanics
20 May: Lee Nelson
22 May: Dylan Moran
29 May: Jimmy Carr
1 Jun: Emma Johnson & John Lenehan
4 Jun: The News Hair & Beauty Awards
5 Jun: Bryan Ferry
13 Jun: Masons AGM
16-2- Jun: Rock Challenge Finals
30 Jun-3 Jul: Portsmouth Schools Music Festival
9-12 Jul: Southsea Comedy Festival on Southsea
Common N/A
29 Jul: Jobs Fair N/A
31 Jul: BSO Classical Extravaganza
8 Aug: Royal Marines Concert
4 Sep: Milton Glee Club Choir
27 Sep: Wedding Fair
9 Oct: The News Health Awards
14 Oct: Graduate Careers Fair
31 Oct: Stewart Francis
14 Nov: The Waterboys
19 Nov: Psychic Sally
4-5 Dec: Bill Bailey
SMALL EVENT
MEDIUM EVENT
LARGE EVENT
N/A

Business, Cultural &
Media Patrners we work with

Interested..

Contact:
Marelize de Beurs, Head of Marketing & Development
Marelize.debeurs@portsmouthguildhall.org.uk
02393 870 203 | 0754 6688 161