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MAR APR 1955 - River Rouge Historical Museum

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SENTIMENTAL<br />

JOURNAL<br />

(Excerpts from the <strong>River</strong> <strong>Rouge</strong> Herald<br />

Newspaper)<br />

By: Jenny Cooper<br />

<strong>MAR</strong>CH 3, <strong>1955</strong><br />

Usher In New Lighting Era – A true test as to the effectiveness of the modern fluorescent<br />

street lighting system being installed here was passed impressively Monday night when<br />

the initial battery of luminaries pierce through fog and rain to illuminate five blocks of<br />

pavement along Jefferson Avenue with a brightness to approximate daylight. The 55<br />

units turned on by Mayor M. Warren Duncan are the first of 199 that will, in early April,<br />

make <strong>River</strong> <strong>Rouge</strong> the best-lighted city in Michigan. The new system will extend to<br />

length of Jefferson from Orchard to the <strong>River</strong> <strong>Rouge</strong> Bridge and along Coolidge from<br />

Jefferson to Campbell. “These luminaries cast 2 ½ times as much light as the old lights”,<br />

John Tattan, Commissioner of Public Utilities said. “We are most impressed to learn<br />

that the number of „crime after dark‟ and traffic accidents have shown a marked<br />

decrease wherever this type of modern lighting has been installed,” Tattan<br />

continued. Local civic and Community Leaders and invited guests from surrounding<br />

cities and villages witnessed the “turn-on” ceremony. The Detroit Edison Company<br />

which is making the new installation owns the system and will maintain and operate<br />

it. The utilities company purchased the city‟s obsolete lighting equipment for<br />

$10,322. The initial battery of G-E fluorescent lights included 55 units, the first portion<br />

of a total of 100 G-E is now installing on Jefferson Avenue. Each of the General Electric<br />

luminaries is capable of casting 21,000 lumen, or nearly 15 times the light generated by<br />

an ordinary 100 – watt reading lamp.<br />

New Concert Membership Drive Opens – A kick-off dinner next Monday evening will<br />

mark the opening of the six-day Community Concert membership campaign, scheduled<br />

for March 7 through March 12. Campaign workers will attend the dinner at Christ<br />

Lutheran Church, corner of Burke and Louis Streets in <strong>River</strong> <strong>Rouge</strong> at 6pm. The Down<br />

<strong>River</strong> Community Concern Association has for the past six years been bringing<br />

Carnegie Hall talent in music and art to the Down <strong>River</strong> area. Appearing at concert<br />

at <strong>River</strong> <strong>Rouge</strong> and Ecorse High Schools have been such artists as Camilla<br />

Williams, Soprano; Don Cossacks, Chorus; Mildred Dilling, Harpist and Trapp<br />

Family Singers and a score of other outstanding artists. Since the number of top<br />

artists to appear during the concert season hinges upon the number of subscribers, every<br />

effort is being made to increase the membership for the <strong>1955</strong>-56 Season. Last year, the<br />

Community Concert Associations most successful memberships increased 20 per cent.<br />

Adult subscribers may enjoy three to five concerts for $6 and student members pay<br />

$3. Admission to only one concert of a similar quality at Detroit‟s Masonic Temple<br />

is from $3 to $5 each. “During our membership campaign,” John E. Davis, Association<br />

President said, “subscribers will purchase an entire season‟s entertainment for the price of<br />

one concert. “The increasing support on the part of the public in this undertaking,” Davis<br />

continued, “is evidence of genuine interest in the cultural improvement of the<br />

communities.” Only subscribers may attend the concerts since tickets will not be<br />

sold for individual performances.

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