THE ASIAN CONSUMER - Institute on Asian Consumer Insight

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20th December 2012 (Thursday): 9.15am to 10.15am Session 1: Consumer Behavior in North Asia: Japan & Korea Belimbing Room, Level 2, Marriott Singapore Analyses of Corporate Visual Identities: Reaction of Japanese consumers to global logo changes Naoko Moriyoshi, Keio University, Japan Miho Sasaki, Keio University, Japan Online Brand Community in Japan: Empirical Analyses of e-Reader “Kobo” by Rakuten Masahiko Hato, Kansai University, Japan Keisuke Suyama, Kansai University, Japan Tomoko Kawakami, Kansai University, Japan Self-Connections to Global Brands: Role of Meaningful Self-Brand Episode and its Impact on Global Culture Adoration and Market Behaviors Sunmyoung Cho, Yonsei University, South Korea Building Erotic Capital: Cosmetic Surgery as Asian Women Investment of Social Exchange Resource Nancy Wong, University of Wisconsin-Madison, USA Dee Warmath, University of Wisconsin-Madison, USA Sunyee Yoon, University of Wisconsin-Madison, USA Session 2: The Senses in Consumer Psychology Legacy Suite, Level 2, Marriott Singapore The Impact of Sensory Versus Cognitive Attributes on Effectiveness of Metaphors in Advertising Yixia Sun, The Chinese University of Hong Kong, China Robert S. Wyer, Jr., The Chinese University of Hong Kong, China The Halo Effect of Product Color Brightness on Hedonic Food Consumption Adriana V. Madzharov, Baruch College, The City University of New York, USA Suresh Ramanathan, Mays Business School, Texas A&M University, USA Lauren Block, Baruch College, City University of New York, USA Shape Matters: How Does Logo Shape Inference Shape Consumer Judgments Yuwei Jiang, Hong Kong Polytechnic University Gerald J. Gorn, University of Hong Kong Maria Galli, Hong Kong University of Science and Technology Amitava Chattopadhyay, INSEAD, Singapore I Take Therefore I Chose Antecedents & Consequences of Embodied Choice Rhonda Hadi, Baruch College, The City University of New York, USA Lauren Block, Baruch College The City University of New York, USA
20th December 2012 (Thursday): 10.45am to 11.45am Session 3: Asian Cultural Factors: Superstitions & Counterfeits Belimbing Room, Level 2, Marriott Singapore Embarrassment Effects on Purchase Intent for a Product with Socially Shared Superstitious Meanings Di Wang, Monash University, Australia Harmen Oppewal, Monash University, Australia Dominic Thomas, Monash University, Australia The Role of Regulatory Focus in Consumer Deceptive Behavior: Why Asian Consumers are More Willing to Admit that Their “LV” Bags are Counterfeits So Hyun Bae, Nanyang Business School, Nanyang Technological University, Singapore Sharon Ng, Nanyang Business School, Nanyang Technological University, Singapore Not All Fakes Are Created Equal: Cultural Differences in Considering Counterfeits Steven Chan, New York University, USA Nelson Amaral, University of Minnesota, USA Session 4: Consumer Brand Perception Legacy Suite, Level 2, Marriott Singapore How Power Influences Consumers’ Response to the Underdog versus Top Dog Persuasive Appeal Liyin Jin, School of Management, Fudan University, China Yanqun He, School of Management, Fudan University, China “Seeing” the Consumer-Brand Relationship: How Physical Positioning Influences Brand Evaluation Irene Xun Huang, The Chinese University of Hong Kong, Hong Kong Xiuping Li, National University of Singapore, Singapore Meng Zhang, The Chinese University of Hong Kong, Hong Kong The “Dual-Effects” Model of COO and Brand Familiarity in Celebrity Endorsements Subhadip Roy, IBS Hyderabad, IFHE University, India Does Paying for Online Product Reviews Pay Off The Effects of Monetary Incentives on Content Creators and Consumers Andrew T. Stephen, University of Pittsburgh, USA Yakov Bart, INSEAD, Singapore Christilene Du Plessis, INSEAD, Singapore Dilney Goncalves, IE Business School, Spain
Page 1 and 2: ADVERTISING AND CONSUMER</s
Page 3 and 4: Overview of Conference Program 5.45
Page 5: Sessions
Page 9 and 10: 20th December 2012 (Thursday): 4.00
Page 11 and 12: 21st December 2012 (Friday): 10.30a
Page 13 and 14: Asia immersion events
Page 15 and 16: Program Committee Name Russell Belk
Page 17: Lee, Seojin Stacey Li, Dong-mei Lim

THE ASIAN CONSUMER - Institute on Asian Consumer Insight

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