ACP 2012 in Singapore - Institute on Asian Consumer Insight

TimeDecember 19, <strong>2012</strong> (Wednesday)6:00pm-8:30pmPre-Conference ReceptionAt Hotel Fort Cann<strong>in</strong>g8:30pmDuck TourTime December 20, <strong>2012</strong>(Thursday)8.30am-8.45am Introduction from Professor Bernd Schmitt & Professor Leonard Lee8.45am-9.15amAcademic Keynote Speaker: Professor Angela Lee9.15am- 10.15am Session 1Consumer Behavior <strong>in</strong> North Asia: Japan & KoreaSession 2The Senses <strong>in</strong> Consumer Psychology10.15am-10.45am Tea Break10.45am-11.45am Session 3Asian Cultural Factors : Superstitions & CounterfeitsSession 4Consumer Brand Perception11.45am-12.00pm Coffee Break12.00pm-1.00pm Session 5Motivations, Emotions, Risk & Impulse among AsiansSession 6The Self <strong>in</strong> Consumption1.00pm-2.00pm2.00pm-3.00pm3.00pm-4.00pmLunchTransfer to ACI (NTU)Lab Tour4.00pm-5.00pm Session 7Consumer Behavior <strong>in</strong> Ch<strong>in</strong>ese CultureSession 8Social Identity5.00pm –6.00pmTransfer Back to Marriot S<strong>in</strong>gapore

6.00pm-8.00pm8.00pm-9.15pm9.30pmRestD<strong>in</strong>ner at Food Market Lau Pa SatEven<strong>in</strong>g Party: K<strong>in</strong>ki Bar + Wonder Full Laser ShowTime December 21, <strong>2012</strong>(Friday)8.30am-9.00am SCP President’s Keynote: Professor Michel Pham9.00am-10.00am Session 9Contemporary Asian Consumer IssuesSession 10Judgment and Decision Mak<strong>in</strong>g10.00am-10.30am Tea BreakTea & Yoga10.30am-11.30am Session 11Consumer Psychology & Market<strong>in</strong>g Mix <strong>in</strong> AsiaSession 12Goals and Affect11.30am-11.45am Coffee Break11.45am-12.30pm Industry Roundtable: Applications of Consumer Insights12.30pm-1.30pm1.30pm-5.00pmLunchOptional Tours:• Retail Tour• History-and-Culture Tour• Wellness-and-Lifestyle Tour7.00pmNight Safari (Optional)End of Conference

20 th December <strong>2012</strong> (Thursday): 9.15am to 10.15amSession 1:Consumer Behavior <strong>in</strong> North Asia: Japan & KoreaKetumbar Room, Level 2, Marriott S<strong>in</strong>gaporeAnalyses of Corporate Visual Identities: Reaction of Japanese consumers toglobal logo changesNaoko Moriyoshi, Keio University, JapanMiho Sasaki, Keio University, JapanOnl<strong>in</strong>e Brand Community <strong>in</strong> Japan: Empirical Analyses of e-Reader “Kobo” byRakutenMasahiko Hato, Kansai University, JapanKeisuke Suyama, Kansai University, JapanTomoko Kawakami, Kansai University, JapanSelf-Connections to Global Brands: Role of Mean<strong>in</strong>gful Self-Brand Episode andits Impact on Global Culture Adoration and Market BehaviorsSunmyoung Cho, Yonsei University, South KoreaBuild<strong>in</strong>g Erotic Capital: Cosmetic Surgery as Asian Women Investment of SocialExchange ResourceNancy Wong, University of Wiscons<strong>in</strong>-Madison, USADee Warmath, University of Wiscons<strong>in</strong>-Madison, USASunyee Yoon, University of Wiscons<strong>in</strong>-Madison, USASession 2:The Senses <strong>in</strong> Consumer PsychologyAsam Room, Level 2, Marriott S<strong>in</strong>gaporeThe Impact of Sensory Versus Cognitive Attributes on Effectiveness of Metaphors<strong>in</strong> Advertis<strong>in</strong>gYixia Sun, The Ch<strong>in</strong>ese University of Hong Kong, Ch<strong>in</strong>aRobert S. Wyer, Jr., The Ch<strong>in</strong>ese University of Hong Kong, Ch<strong>in</strong>aThe Best of Both Worlds: Effects of Product Color Brightness on Hedonic FoodConsumptionAdriana V. Madzharov, Baruch College, The City University of New York, USASuresh Ramanathan, Mays Bus<strong>in</strong>ess School, Texas A&M University, USALauren Block, Baruch College, City University of New York, USARajagopal Raghunathan, University of Texas at Aust<strong>in</strong>, USAShape Matters: How does Logo Shape Inference Shape Consumer JudgmentsYuwei Jiang, Hong Kong Polytechnic UniversityGerald J. Gorn, University of Hong KongMaria Galli, Hong Kong University of Science and TechnologyAmitava Chattopadhyay, INSEAD, S<strong>in</strong>gaporeI Take Therefore I Chose? Antecedents & Consequences of Embodied ChoiceRhonda Hadi, Baruch College, The City University of New York, USALauren Block, Baruch College The City University of New York, USA

20 th December <strong>2012</strong> (Thursday): 10.45am to 11.45amSession 3:Asian Cultural Factors: Superstitions & CounterfeitsKetumbar Room, Level 2, Marriott S<strong>in</strong>gaporeEmbarrassment Effects on Purchase Intent for a Product with Socially SharedSuperstitious Mean<strong>in</strong>gsDi Wang, Monash University, AustraliaHarmen Oppewal, Monash University, AustraliaDom<strong>in</strong>ic Thomas, Monash University, AustraliaCultural Identity and the Antecedents of Risk Tak<strong>in</strong>g: Am I Good, or am ILucky?Ana Valenzuela, Barcelona School of Bus<strong>in</strong>ess, Universitat Pompeu Fabra, Spa<strong>in</strong>Peter Darke, Schulich School of Bus<strong>in</strong>ess, York University, CanadaDonnel Briley, The University of Sydney, Bus<strong>in</strong>ess School, AustraliaThe Role of Regulatory Focus <strong>in</strong> Consumer Deceptive Behavior:Why Asian Consumers are More Will<strong>in</strong>g to Admit that Their “LV” Bags areCounterfeitsSo Hyun Bae, Nanyang Bus<strong>in</strong>ess School, Nanyang Technological University, S<strong>in</strong>gaporeSharon Ng, Nanyang Bus<strong>in</strong>ess School, Nanyang Technological University, S<strong>in</strong>gaporeSession 4:Consumer Brand PerceptionAsam Room, Level 2, Marriott S<strong>in</strong>gaporeHow Power Influences Consumers’ Response to the Underdog versus Top DogPersuasive AppealLiy<strong>in</strong> J<strong>in</strong>, School of Management, Fudan University, Ch<strong>in</strong>aYanqun He, School of Management, Fudan University, Ch<strong>in</strong>a“See<strong>in</strong>g” the Consumer-Brand Relationship: How Physical Position<strong>in</strong>g InfluencesBrand EvaluationIrene Xun Huang, The Ch<strong>in</strong>ese University of Hong Kong, Hong KongXiup<strong>in</strong>g Li, National University of S<strong>in</strong>gapore, S<strong>in</strong>gaporeMeng Zhang, The Ch<strong>in</strong>ese University of Hong Kong, Hong KongThe “Dual-Effects” Model of COO and Brand Familiarity <strong>in</strong> CelebrityEndorsementsSubhadip Roy, Indian Bus<strong>in</strong>ess School, IndiaNot All Fakes Are Created Equal: Cultural Differences <strong>in</strong> Consider<strong>in</strong>gCounterfeitsSteven Chan, New York University, USANelson Amaral, University of M<strong>in</strong>nesota, USA

20 th December <strong>2012</strong> (Thursday): 12.00pm to 1.00pmSession 5:Motivations, Emotions, Risk & Impulse among AsiansKetumbar Room, Level 2, Marriott S<strong>in</strong>gaporeFor Whom is Atta<strong>in</strong>ment Less Allur<strong>in</strong>g? The Impact of Cultural Values onConsumers’ Motivation for Goal PursuitAntonios Stamatogiannakis, IE Bus<strong>in</strong>ess School, Calle de Maria de Mol<strong>in</strong>a, Spa<strong>in</strong>Haiyang Yang, INSEAD, S<strong>in</strong>gaporeAmitava Chattopadhyay, INSEAD, S<strong>in</strong>gaporeThe Effect of Culture on Emotional Reactions to Service Encounters <strong>in</strong> America,Asia, and EuropeAlexander (Sasha) Fedorikh<strong>in</strong>, Kelly School of Bus<strong>in</strong>ess, Indiana University, USACather<strong>in</strong>e A. Cole, University of Iowa, USAAre You What You Eat? How Tastes Influence Risk Preferences <strong>in</strong> AsianConsumersSaran Wanglee, Chulalongkorn University, ThailandAjay Kalra, Rice University, USAPavitra J<strong>in</strong>dhara, Chulalongkorn University, ThailandThe Role of Impulsivity <strong>in</strong> Impulse Purchas<strong>in</strong>g Decision Mak<strong>in</strong>g – A Cross-Cultural ComparisonSarah Hong Xiao, Durham Bus<strong>in</strong>ess School, UKMichael Nicholson, Durham Bus<strong>in</strong>ess School, UKSession 6:The Self <strong>in</strong> ConsumptionAsam Room, Level 2, Marriott S<strong>in</strong>gaporeFrom Fan to Fat: Consumption Follow<strong>in</strong>g the Defeats and Victories of FavoriteSports TeamsYann Cornil, INSEAD, FrancePierre Chandon, INSEAD, FranceAll that Glitters Is Gold: The Impact of Identity Threat upon Consumers’Product Design ChoiceRishtee Batra, Indian School of Bus<strong>in</strong>ess, IndiaTanuka Ghoshal, Indian School of Bus<strong>in</strong>ess, India“Lett<strong>in</strong>g Go” of Compensatory Consumption through Self-AcceptanceDavid Gal, Northwestern University, USASoo Kim, Northwestern University, USASeek<strong>in</strong>g Control <strong>in</strong> Product AcquisitionCharlene Y. Chen, Columbia University, USALeonard Lee, Columbia University, USAAndy J. Yap, Columbia University, USA

20 th December <strong>2012</strong> (Thursday): 4.00pm to 5.00pmSession 7:Consumer Behavior <strong>in</strong> Ch<strong>in</strong>ese CultureNanyang Technological University, Nanyang Bus<strong>in</strong>ess School,Block S3.1, Level B1-07Chi Ku: Bitter Taste Preferences and Responses to Unpleasant ExperiencesChun-M<strong>in</strong>g Yang, M<strong>in</strong>g Chuan University, TaiwanHow Does Cultural Politeness Weaken Exclusionary Reactions toward ForeignBus<strong>in</strong>ess?Dong-Mei Li, Nanyang Bus<strong>in</strong>ess School, Nanyang Technological University, S<strong>in</strong>gaporeRobert Kreuzbauer, Nanyang Bus<strong>in</strong>ess School, Nanyang Technological University, S<strong>in</strong>gaporeChi-Yue Chiu, Nanyang Bus<strong>in</strong>ess School, Nanyang Technological University, S<strong>in</strong>gaporeHean Tat Keh, University of Queensland, AustraliaTrack<strong>in</strong>g the Changes <strong>in</strong> Values for S<strong>in</strong>gaporeansTan Soo Jiuan, National University of S<strong>in</strong>gapore, S<strong>in</strong>gaporeTambyah Siok Kuan, National University of S<strong>in</strong>gapore, S<strong>in</strong>gaporeLynn R Kahle, University of Oregon, USAImpact of Spouses’ Past Influence Patterns on Economic Decision-Mak<strong>in</strong>g:A Couple-Diary Technique Applied <strong>in</strong> Vietnamese Households"Elfriede Penz, Vienna University of Economics and Bus<strong>in</strong>ess, <strong>Institute</strong> for International Market<strong>in</strong>gManagement, AustriaErich Kirchler, University of Vienna, Faculty of Psychology, Department of Economic Psychology,Educational Psychology and Evaluation, AustriaSession 8:Social IdentityNanyang Technological University, Nanyang Bus<strong>in</strong>ess School,Block S3.1, Level B1-08Motivated Forgett<strong>in</strong>g of Identity-L<strong>in</strong>ked Promotions Follow<strong>in</strong>g Social IdentityThreat.Amy N. Dalton, Hong Kong University of Science and TechnologyLi Huang, City University of Hong KongThe Role of Consumer Identity <strong>in</strong> Code-Switched Ad EffectivenessY<strong>in</strong>g-Ch<strong>in</strong>g L<strong>in</strong>, National Dong-Hwa University, TaiwanKai-Yu Wang, Brock University, CanadaEffects of Benefit Focus and Group Identity on Donation IntentionKiwan Park, Graduate School of Bus<strong>in</strong>ess, Seoul National University, South KoreaSeoj<strong>in</strong> Lee, Graduate School of Bus<strong>in</strong>ess, Seoul National University, South KoreaAre Judgments Influenced by Know<strong>in</strong>g That Others Are Also Evaluat<strong>in</strong>g? AKnowledge Accessibility AccountClaire Tsai, University of Toronto, CanadaM<strong>in</strong> Zhao, University of Toronto, CanadaDilip Soman, University of Toronto, Canada

21 st December <strong>2012</strong> (Friday): 9.00am to 10.00amSession 9:Contemporary Asian Consumer IssuesKetumbar Room, Level 2, Marriott S<strong>in</strong>gaporeAre Companies Be<strong>in</strong>g (Un)Fair to the Bottom-of-the-Pyramid ConsumerReetika Gupta, Lehigh University, USADeepa Chandrasekaran, Lehigh University, USAConsumers’ Perspective on Mobile Phone Market<strong>in</strong>gIr. Mustika Sufiati Purwanegara, Bandung <strong>Institute</strong> of Technology, IndonesiaRonny Armando Pitojo, Bandung <strong>Institute</strong> of Technology, IndonesiaMia Tantri Diah Indriani, Bandung <strong>Institute</strong> of Technology, IndonesiaMalleable Preference: A Nation Equity PerspectivePavitra J<strong>in</strong>dahra, Chulalongkorn University, ThailandSurat Teerakapibal, Chulalongkorn University, ThailandThe Impact of Social Exclusion on Consumers’ Preferences for Distant BrandExtensionsJ<strong>in</strong>gj<strong>in</strong>g Ma, Kellogg School of Management, Northwestern University, USAAlexander Chernev, Kellogg School of Management, Northwestern University, USASession 10:Judgment and Decision Mak<strong>in</strong>gAsam Room, Level 2, Marriott S<strong>in</strong>gaporeSeductive Graphs, Trustworthy Faces and F<strong>in</strong>ancial Decision Mak<strong>in</strong>g: Cross-Cultural Study of Visual Content Effects on Investment Information Perceptionand Its Evaluation by Individual Consumers with Different Levels of F<strong>in</strong>ancialLiteracyAna Balatel, Univesity Ca’ Foscari of Venice, ItalyInga Jonaityte, University of Southern California, USATipp<strong>in</strong>g Po<strong>in</strong>ts <strong>in</strong> Consumer Choice: More than Two Is Where Collections StartLeilei Gao, The Ch<strong>in</strong>ese University of Hong Kong, Hong KongYanliu Huang, LeBow College of Bus<strong>in</strong>ess, Drexel University, USAItamar Simonson, Graduate School of Bus<strong>in</strong>ess, Stanford University, USAAll Fun and Games? The Impact of Playfulness on Consumer Decision Mak<strong>in</strong>gSaran Wangalee, Chulalongkorn University, ThailandAjay Kalra, Rice University, USAMore Possessions Can Make Consumers Less SatisfiedHaiyang Yang, INSEAD, S<strong>in</strong>gaporeZiv Carmon, INSEAD, S<strong>in</strong>gaporeRavi Dhar, Yale University, USA

21 st December <strong>2012</strong> (Friday): 10.30am to 11.30amSession 11:Consumer Psychology & Market<strong>in</strong>g Mix <strong>in</strong> AsiaKetumbar Room, Level 2, Marriott S<strong>in</strong>gaporeCultural Differences <strong>in</strong> Defensive Bias <strong>in</strong> Response to Deceptive Advertis<strong>in</strong>gAndy H. Ng, York University, CanadaPeter R. Darke, York University, CanadaTowards a Differentiated Understand<strong>in</strong>g of Social Media Usage andParticipation Benefits - A Cross-Cultural Comparison between Eastern andWestern UserWerner H. Kunz, University of Massachusetts, USARaymond R. Liu, University of Massachusetts, USACulture, Relationship Norms, and Perceived Fairness of Asymmetric Pric<strong>in</strong>gHaipeng (Allan) Chen, Texas A&M University, USALisa E. Bolton, The Pennsylvania State University, USASharon Ng, Nanyang Technological University, S<strong>in</strong>gaporeIn the Aftermath of an Earthquake: The Interactive Role of Self-construal andVictim Group-Status <strong>in</strong> Charitable BehaviorAlix Barasch, University of Pennsylvania, USARod Duclos, Hong Kong University of Science and Technology, Clear Water Bay, Hong KongSession 12:Goals & AffectAsam Room, Level 2, Marriott S<strong>in</strong>gaporeThe Immediate and Delayed Effects of Price Promotions on Post-PurchaseConsumption ExperienceClaire Tsai, University of Toronto, CanadaLeonard Lee, Columbia University, USAWant<strong>in</strong>g to be Happy but Choos<strong>in</strong>g Not to Be: The Influence of Passive versusActive Choice on Mood RepairHao Shen, Ch<strong>in</strong>ese University of Hong Kong, Hong KongAparna Labroo, University of Toronto, CanadaUn<strong>in</strong>tended Effects of Plann<strong>in</strong>g <strong>in</strong> Goal Striv<strong>in</strong>g: Substitution and AmplificationLeona Tam, University of Wollongong, AustraliaJelena Spanjol, University of Ill<strong>in</strong>ois, USAJosé Antonio Rosa University of Wyom<strong>in</strong>g, USACelebrity Worship or Benefit Consideration? The Motivations of Consumers’Bidd<strong>in</strong>g for Celebrity’s Second-Hand Products on Onl<strong>in</strong>e AuctionsHsuan-Yi Chou, National Sun Yat-sen University, Taiwan