13.11.2012 Views

if it's in your life, it's in your Olympus

if it's in your life, it's in your Olympus

if it's in your life, it's in your Olympus

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>if</strong> it’s <strong>in</strong> <strong>your</strong> l<strong>if</strong>e,<br />

it’s <strong>in</strong> <strong>your</strong> <strong>Olympus</strong><br />

The µ digital cameras


every moment<br />

counts<br />

L<strong>if</strong>e is a constant stream of<br />

adventures, experiences and<br />

events. Sometimes subdued<br />

and romantic, sometimes<br />

surpris<strong>in</strong>g and excit<strong>in</strong>g,<br />

sometimes mov<strong>in</strong>g, sometimes<br />

cheerful. But always<br />

unique. Each moment deserves<br />

to be captured so<br />

that it can later be remembered.<br />

And that with a camera<br />

which is as spontaneous as<br />

l<strong>if</strong>e itself: a µ from <strong>Olympus</strong>.<br />

Compact, always at hand<br />

and ready to shoot – and<br />

thanks to its sophisticated<br />

technology also able to record<br />

great photos <strong>in</strong> d<strong>if</strong>ficult<br />

situations. L<strong>if</strong>e doesn’t wait<br />

until a camera is ready. L<strong>if</strong>e<br />

is now.<br />

Accept no limits.


everyth<strong>in</strong>g<br />

under control<br />

The cameras of the <strong>Olympus</strong><br />

µ series are always ready for<br />

action. Their weatherproof*<br />

metal bodies take situations<br />

of dust or ra<strong>in</strong> <strong>in</strong> their stride.<br />

Thanks to BrightCapture<br />

Technology, the live preview<br />

on the LCD is up to four<br />

times brighter than conventional<br />

models <strong>in</strong> low light,<br />

and it enables shoot<strong>in</strong>g<br />

without a flash on more<br />

occasions – which is ideal<br />

for museums or captur<strong>in</strong>g<br />

the spirit of parties, etc.<br />

Sharp:<br />

Image stabilisation systems<br />

ensure sharp results where<br />

previously the risk of blur<br />

existed. High resolution<br />

image sensors with up to<br />

10 million pixels allow for<br />

brilliant, large-format pr<strong>in</strong>ts.<br />

And an array of <strong>in</strong>telligent<br />

exposure modes let photographers<br />

concentrate fully<br />

on their composition. Which<br />

is good: because subjects<br />

seldom wait to be photographed.<br />

Innovative new image stabilisation technologies cater for sharper pictures, as they counteract the effects of blur.<br />

Get closer:<br />

1x zoom 3x zoom 5x zoom<br />

Weatherproof * :<br />

All digital µ cameras feature a<br />

metal body which withstands<br />

splashes and ra<strong>in</strong>drops. The<br />

µ 725 SW is even waterproof<br />

to a depth of 5 metres.<br />

* Weatherproof equivalent to the<br />

IEC standard publication 529 IPX4.<br />

Atmospheric:<br />

With BrightCapture Technology, <strong>in</strong> “Candle” mode<br />

(without flash)<br />

Without BrightCapture Technology (with flash)<br />

Better pictures with zoom. All µ cameras <strong>in</strong>corporate<br />

an optical zoom of at least 3x power – and some even<br />

feature zoom<strong>in</strong>g performance of up to 5x. In comb<strong>in</strong>ation<br />

with the digital zoom, total magn<strong>if</strong>ication levels of<br />

up to 28x can be reached.


camera shake:<br />

a th<strong>in</strong>g of the past<br />

It’s happened to everyone:<br />

The subject was perfect,<br />

the light<strong>in</strong>g ideal, the shutter<br />

release button pushed at<br />

precisely the right moment –<br />

but the photo turned out<br />

blurry. Were you too jittery?<br />

Or were you jostled by<br />

Midnight Black<br />

Starry Silver<br />

µ 750 / µ 740<br />

• Weatherproof* metal body.<br />

• 7.1 million pixels.<br />

• 5x optical zoom <strong>in</strong> an ultracompact<br />

body to br<strong>in</strong>g far away<br />

subjects <strong>in</strong> close.<br />

someone? While you cannot<br />

prevent the causes, the consequences<br />

can be avoided.<br />

The µ 750 <strong>in</strong>corporates<br />

a Dual Image Stabilization<br />

system to evade such<br />

blurred images. On the one<br />

hand, a mechanical image<br />

• µ 750: Dual Image Stabilization,<br />

with mechanical stabiliser plus<br />

high ISO sett<strong>in</strong>g up to 1600 for<br />

optimal protection aga<strong>in</strong>st blur.<br />

• Outstand<strong>in</strong>g results even <strong>in</strong><br />

low light thanks to BrightCapture<br />

Technology.<br />

stabiliser compensates for<br />

un<strong>in</strong>tentional camera shake.<br />

On the other, by rais<strong>in</strong>g the<br />

ISO value up to 1600, users<br />

are protected two-fold as<br />

the necessary exposure<br />

time is reduced – allow<strong>in</strong>g<br />

even fast-mov<strong>in</strong>g subjects<br />

to be clearly captured.<br />

• 6.4cm LCD<br />

(with 215,000 pixels).<br />

• Programmed Auto plus<br />

23 selectable scene modes e.g.<br />

Night Scene, Sports, Beach&<br />

Snow, Portrait and Underwater.<br />

• Guide Function which expla<strong>in</strong>s<br />

the cameras ma<strong>in</strong> functions on<br />

the LCD.<br />

• Movie function with sound<br />

(up to VGA resolution at 15 fps).<br />

* Weatherproof equivalent to the IEC standard<br />

publication 529 IPX4.<br />

Twilight Blue<br />

farsighted<br />

photography<br />

What’s one of the first rules<br />

of photography?<br />

Get close to the subject!<br />

The closer, the better. But<br />

that’s not always possible.<br />

For this reason, the µ 750<br />

and µ 740 each boast a 5x<br />

optical zoom <strong>in</strong> an ultra-<br />

compact body – plac<strong>in</strong>g<br />

them well ahead of their<br />

competitors <strong>in</strong> terms of<br />

zoom performance. It facilitates<br />

the capture of subjects<br />

from distances that previously<br />

seemed unreachable.<br />

The 5x optical zoom spans<br />

a focal range extend<strong>in</strong>g<br />

from a wide-angle 36mm<br />

to 180mm tele (35mm equivalent<br />

values).<br />

Moonlight Silver<br />

Sunset Red


ig th<strong>in</strong>gs come<br />

<strong>in</strong> small packages<br />

Real eye-catchers are those<br />

that also pass the closer<br />

scrut<strong>in</strong>y of a second look.<br />

With its attractive sta<strong>in</strong>less<br />

steel cas<strong>in</strong>g, the µ 1000 embodies<br />

the classic <strong>Olympus</strong><br />

philosophy: sophisticated<br />

design as an <strong>in</strong>nate ex-<br />

• Sta<strong>in</strong>less steel, weatherproof*<br />

body.<br />

• 10.0 million pixels.<br />

• 3x optical zoom.<br />

• 6.4cm high resolution LCD<br />

(230,000 pixels).<br />

• Outstand<strong>in</strong>g photo and movie<br />

results even <strong>in</strong> low light due to<br />

BrightCapture Technology with<br />

High ISO sensitivity of up to<br />

6400.**<br />

pression of highest technical<br />

standards. 10.0 million pixels<br />

stand to disposal for even<br />

the largest of pr<strong>in</strong>t-outs<br />

<strong>in</strong> glorious detail. And that’s<br />

just a mere taste of what<br />

makes this camera so<br />

unique.<br />

• Programmed Auto plus 20 selectable<br />

scene modes, e.g. Night<br />

Scene, Beach&Snow, Portrait.<br />

• Perfect Fix button for fast and easy<br />

correction of image blur, backlight<br />

(shadowy areas) & red eye.<br />

• Guide Function which expla<strong>in</strong>s<br />

the cameras ma<strong>in</strong> functions on<br />

the LCD.<br />

• Movie function with sound<br />

(up to VGA resolution at 30 fps).<br />

* Weatherproof equivalent to the<br />

IEC standard publication 529 IPX4.<br />

** In 3 million pixel mode.<br />

perfectly cast<br />

Always at hand and always<br />

reliable, that’s what constitutes<br />

an ideal photographic<br />

companion. Just like the<br />

µ 700: Compact to hold,<br />

gracious <strong>in</strong> design and <strong>in</strong>corporat<strong>in</strong>g<br />

the latest technology.<br />

Naturally, this also <strong>in</strong>cludes<br />

BrightCapture Techno-<br />

• 7.1 million pixels.<br />

• Weatherproof metal body <strong>in</strong><br />

four d<strong>if</strong>ferent colours.<br />

• 3x optical zoom.<br />

• 6.4 cm LCD (115,000 pixels).<br />

• Outstand<strong>in</strong>g image results even<br />

<strong>in</strong> low light thanks to BrightCapture<br />

Technology.<br />

• Programmed Auto and 24 selectable<br />

scene modes e.g. Fireworks,<br />

Sport, Beach&Snow and four<br />

underwater modes.<br />

Sunset Orange<br />

logy, which ensures LCD<br />

previews are up to four<br />

times brighter and more<br />

atmospheric shots can be<br />

captured even <strong>if</strong> only <strong>in</strong><br />

moon or candlelight.<br />

Because the fun of photography<br />

doesn’t end when it<br />

starts gett<strong>in</strong>g dark – least of<br />

all with a µ 700.<br />

• Red-eye Fix edit<strong>in</strong>g function for<br />

subsequent image correction.<br />

• Movie function with sound<br />

(up to VGA resolution at 15 fps).<br />

• Guide Function which expla<strong>in</strong>s<br />

the cameras ma<strong>in</strong> functions on<br />

the LCD.<br />

* Weatherproof equivalent to the<br />

IEC standard publication 529 IPX4.<br />

Twilight Blue<br />

Midnight Black<br />

Moonlight Silver


outdoor champion<br />

L<strong>if</strong>e isn’t always sunny.<br />

That’s why all <strong>Olympus</strong><br />

cameras <strong>in</strong> the µ series are<br />

equipped with a weatherproof<br />

metal body that protects<br />

aga<strong>in</strong>st splashes and<br />

even ra<strong>in</strong> showers. But for<br />

some, the fun only just beg<strong>in</strong>s<br />

when th<strong>in</strong>gs start to get<br />

wet. That’s why there’s the<br />

µ 725 SW. It can take a<br />

725 SW<br />

• Metal body <strong>in</strong> three d<strong>if</strong>ferent<br />

colours.<br />

• Shockproof (equivalent to 1.5m)*.<br />

• Waterproof up to water pressure<br />

equivalent of 5m**.<br />

• 7.1 million pixels.<br />

• 3x optical zoom.<br />

• Outstand<strong>in</strong>g image results even <strong>in</strong><br />

whole lot more and still<br />

offers all the photographic<br />

f<strong>in</strong>esse and possibilities one<br />

could want from a camera <strong>in</strong><br />

this class. It’s the camera<br />

you want when the road<br />

ahead looks a little rough:<br />

a child’s birthday party or an<br />

active day at the beach,<br />

dur<strong>in</strong>g a climb<strong>in</strong>g expedition,<br />

paddl<strong>in</strong>g a canoe or enjoy<strong>in</strong>g<br />

Titanium Grey<br />

low light thanks to BrightCapture<br />

Technology.<br />

• Programmed Auto and 24 selectable<br />

scene modes e.g. Fireworks,<br />

Sports, Beach&Snow and four<br />

underwater modes.<br />

• 6.4 cm LCD that can be brightened<br />

at the touch of a button, especially<br />

practical e.g. at the beach, while<br />

snorkell<strong>in</strong>g or <strong>in</strong> the snow.<br />

a mounta<strong>in</strong> bike tour. The<br />

µ 725 SW withstands falls of<br />

up to 1.5m* and can be<br />

used for shoot<strong>in</strong>g up to 5m**<br />

under water! And when the<br />

camera resurfaces, water<br />

rolls right off the lens like<br />

magic – so there’s no needs<br />

to pause between shots.<br />

Cherry Red<br />

• Red-eye Fix edit<strong>in</strong>g function for<br />

subsequent image correction.<br />

• Macro and Super Macro modes<br />

for shots from as close a 7cm<br />

away.<br />

• Movie function with sound<br />

(up to VGA resolution at 15 fps).<br />

• Incl. neoprene case with arm strap<br />

for outdoor activities.<br />

Deep Blue<br />

Successor to the EISA Award-w<strong>in</strong>n<strong>in</strong>g<br />

µ 720 SW, the new µ 725 SW is waterproof<br />

to an even greater depth.<br />

* Shockproof accord<strong>in</strong>g to MIL<br />

Standard (MIL-STD 810F).<br />

**Waterproof equivalent to the<br />

IEC standard publication 529 IPX8.


practical accessories:<br />

Underwater Case PT-034<br />

for µ 750 / µ 740<br />

Protects up to a water pressure equivalent of 40 metres depth.<br />

Outdoor Case CWPC-02<br />

for µ 700<br />

Protects up to a water pressure<br />

equivalent of 3 metres depth.<br />

xD-Picture Card M-Type: 256MB – 2GB<br />

xD-Picture Card H-Type: 256MB – 1GB<br />

The ultra compact xD-Picture Cards from<br />

<strong>Olympus</strong> have been developed to meet the<br />

requirements of the modern digital photographer.<br />

The M-Type xD-Picture Card<br />

supports the <strong>Olympus</strong> Panorama option and<br />

Leather Case for µ series<br />

With a front section for the Lithium-Ion<br />

battery pack and xD-Picture Cards. It is<br />

also equipped with a belt attachment<br />

and a hanger for the hand strap.<br />

OLYMPUS Master Plus Software<br />

Additional functions compared to<br />

OLYMPUS Master Software*: video edit<strong>in</strong>g,<br />

creation of CD-ROMs, HTLM albums, and<br />

much more.<br />

* The OLYMPUS Master Software<br />

is supplied with all cameras <strong>in</strong> this<br />

brochure.<br />

Underwater Case PT-033<br />

for µ 725 SW / µ 720 SW<br />

features Art Effect functions <strong>in</strong>clud<strong>in</strong>g 3D,<br />

oil pa<strong>in</strong>t<strong>in</strong>g, cartoon and watercolour<br />

effects when used <strong>in</strong> conjunction with<br />

<strong>Olympus</strong> Master Plus Software. On top of<br />

that, the High Speed H-Type xD-Picture<br />

Card provides write speeds that are 2-3<br />

times faster than the Standard card.<br />

P-11 Photo pr<strong>in</strong>ter<br />

Produces borderless pr<strong>in</strong>ts <strong>in</strong> A6 format<br />

(148mm x 100mm) <strong>in</strong> just 33 seconds, with<br />

photo-lab quality plus a protective lam<strong>in</strong>ated<br />

coat<strong>in</strong>g. Pr<strong>in</strong>ts via a PC or directly from<br />

PictBridge compatible cameras**.<br />

** All cameras <strong>in</strong> this brochure are<br />

PictBridge compatible.<br />

Underwater Case PT-032<br />

for µ 700<br />

Silver Neckstrap<br />

45cm silver cha<strong>in</strong> embedded<br />

<strong>in</strong> a th<strong>in</strong> protective overcoat of<br />

see-through PVC.<br />

Design and spec<strong>if</strong>ications subject to change without notice.<br />

More <strong>in</strong>formation about cameras and accessories can be found <strong>in</strong> the <strong>in</strong>ternet at: www.olympus-europa.com.<br />

OLYMPUS IMAGING EUROPA GMBH<br />

www.olympus-europa.com<br />

Pr<strong>in</strong>ted <strong>in</strong> Germany - OIME - Id.No. xxxxx - Hab - 08/2006

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!