KPMG Quantifies Impact on Tourism for HAC - Hotel Association of ...
KPMG Quantifies Impact on Tourism for HAC - Hotel Association of ...
KPMG Quantifies Impact on Tourism for HAC - Hotel Association of ...
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<str<strong>on</strong>g>KPMG</str<strong>on</strong>g> <str<strong>on</strong>g>Quantifies</str<strong>on</strong>g> <str<strong>on</strong>g>Impact</str<strong>on</strong>g> <strong>on</strong> <strong>Tourism</strong> <strong>for</strong> <strong>HAC</strong><br />
At the outset <strong>of</strong> the War in Iraq, which was almost immediately<br />
followed by the first outbreak <strong>of</strong> SARS, the <strong>Hotel</strong><br />
Associati<strong>on</strong> <strong>of</strong> Canada recognized that it must have quantifiable<br />
research and data <strong>on</strong> hand in order to effectively<br />
handle the situati<strong>on</strong>. Accordingly, <str<strong>on</strong>g>KPMG</str<strong>on</strong>g> was commissi<strong>on</strong>ed<br />
by <strong>HAC</strong> to undertake this analysis in early March.<br />
Since the week <strong>of</strong> March 2nd, 2003 (the week the first<br />
Canadian SARS death was reported) and June 1st (the most<br />
recent data available<br />
at press<br />
time), the aggregate<br />
decline in<br />
tourism expenditures<br />
in the<br />
Tor<strong>on</strong>to area is<br />
estimated by<br />
<str<strong>on</strong>g>KPMG</str<strong>on</strong>g> at almost<br />
$211 milli<strong>on</strong>. Of<br />
this amount, $79<br />
milli<strong>on</strong> is attributed<br />
to the accommodati<strong>on</strong><br />
sector,<br />
$50 milli<strong>on</strong> to<br />
food and beverage,<br />
$18 milli<strong>on</strong><br />
to recreati<strong>on</strong> and<br />
entertainment,<br />
$29 milli<strong>on</strong> to<br />
both public and private transportati<strong>on</strong>, and the remainder<br />
falls to "other" expenditures.<br />
The greatest declines came in the m<strong>on</strong>th <strong>of</strong> April with<br />
tourism spending dropping by $96 milli<strong>on</strong> over April 2002.<br />
During the week <strong>of</strong> April 27th al<strong>on</strong>e, total expenditures<br />
were 60% lower than the same week the previous year.<br />
Summer 2003<br />
Volume 13<br />
Number 2<br />
Inside this issue...<br />
While Tor<strong>on</strong>to is the lightening rod nati<strong>on</strong>ally, the losses<br />
c<strong>on</strong>tinue to mount across the country with Vancouver showing<br />
losses <strong>of</strong> $63 milli<strong>on</strong>, M<strong>on</strong>treal indicating $49 milli<strong>on</strong><br />
and Niagara Falls, $25 milli<strong>on</strong>.<br />
Over the course <strong>of</strong> the coming weeks, <str<strong>on</strong>g>KPMG</str<strong>on</strong>g> will produce<br />
regular weekly estimates <strong>of</strong> travel expenditure variances<br />
between 2003 and 2002 <strong>for</strong> each <strong>of</strong> M<strong>on</strong>treal, Ottawa,<br />
Tor<strong>on</strong>to, Niagara Falls, Calgary and Vancouver. <str<strong>on</strong>g>KPMG</str<strong>on</strong>g>'s<br />
methodology<br />
includes use <strong>of</strong><br />
Smith Travel<br />
Research and<br />
Statistics<br />
Canada's "Cities"<br />
data as well as<br />
both <str<strong>on</strong>g>KPMG</str<strong>on</strong>g> and<br />
<strong>HAC</strong>'s comprehensive<br />
nati<strong>on</strong>al<br />
hotel database.<br />
Government Relati<strong>on</strong>s - Travel Coaliti<strong>on</strong> and Nutriti<strong>on</strong> Labelling...page 2<br />
Green Leaf Eco-Rating Program - Participating Properties...page 6<br />
Additi<strong>on</strong>al in<strong>for</strong>mati<strong>on</strong><br />
is available by<br />
c<strong>on</strong>tacting Jeff Dover<br />
at <str<strong>on</strong>g>KPMG</str<strong>on</strong>g> (416) 777-<br />
8268.<br />
For up-to-date reports <strong>on</strong> SARS, BSE and West Nile,<br />
visit the following web sites:<br />
CANADIAN TOURISM COMMISSION<br />
www.canadatourism.com<br />
HEALTH CANADA<br />
www.hc-sc.gc.ca<br />
Printing sp<strong>on</strong>sored by:
Government Relati<strong>on</strong>s<br />
Travel Coaliti<strong>on</strong> Seeks Immediate<br />
Acti<strong>on</strong><br />
"Cabinet needs to immediately implement the unanimous<br />
report <strong>of</strong> the Comm<strong>on</strong>s Transport Committee<br />
that was released last m<strong>on</strong>th," said the <strong>Hotel</strong><br />
Associati<strong>on</strong> <strong>of</strong> Canada in a press c<strong>on</strong>ference <strong>on</strong> June<br />
16th. "We all know what needs to be d<strong>on</strong>e. Cabinet<br />
needs to act be<strong>for</strong>e there are more lay<strong>of</strong>fs and bankruptcies<br />
in the industry."<br />
Am<strong>on</strong>g other things, the report called <strong>for</strong> the eliminati<strong>on</strong><br />
<strong>of</strong> the Air Travellers Security Charge, the suspensi<strong>on</strong><br />
<strong>of</strong> federal airport rents <strong>for</strong> two years and a 50 per<br />
cent reducti<strong>on</strong> in the federal aviati<strong>on</strong> fuel excise tax<br />
rate <strong>for</strong> two years.<br />
The Federal Government's inacti<strong>on</strong> is c<strong>on</strong>spicuous.<br />
Other governments have taken acti<strong>on</strong> - the U.S. recently<br />
suspended collecti<strong>on</strong> <strong>of</strong> their air security charge<br />
until September 30th.<br />
The accommodati<strong>on</strong> industry has been hit over and<br />
over again the past two years as a result <strong>of</strong> 9 -11 and its<br />
aftermath, the War <strong>on</strong> Terrorism, the War in Iraq, a<br />
s<strong>of</strong>tening ec<strong>on</strong>omy, SARS and BSE, and through it all<br />
government has c<strong>on</strong>tinued collecting spiralling fees<br />
and taxes charged to air travellers. C<strong>on</strong>sumers need<br />
relief, not more stalling.<br />
The Travel Industry Cost Coaliti<strong>on</strong> is dedicated to<br />
achieving immediate reducti<strong>on</strong>s in governmentimposed<br />
fees and taxes <strong>on</strong> air transportati<strong>on</strong>. The<br />
founding members <strong>of</strong> the Coaliti<strong>on</strong> are the <strong>Hotel</strong><br />
Associati<strong>on</strong> <strong>of</strong> Canada, the Associati<strong>on</strong> <strong>of</strong> Canadian<br />
Travel Agencies, the Canadian Airports Council, the<br />
<strong>Tourism</strong> Industry Associati<strong>on</strong> <strong>of</strong> Canada, and the Air<br />
Transport Associati<strong>on</strong> <strong>of</strong> Canada. Members <strong>of</strong> the<br />
Coaliti<strong>on</strong> directly employ over 600,000 people across<br />
Canada, generate $56 billi<strong>on</strong> annually in sales and $19<br />
billi<strong>on</strong> in taxes <strong>for</strong> governments.<br />
<strong>HAC</strong> Fights Bill C-398 - Mandatory<br />
Nutriti<strong>on</strong> Labelling<br />
This Private Member's Bill, sp<strong>on</strong>sored by MP Tom<br />
Wappel, would <strong>for</strong>ce hotels and restaurants to label<br />
calorie, fat and sodium c<strong>on</strong>tents <strong>on</strong> all <strong>of</strong> their menus.<br />
This proposal would be virtually impossible to implement<br />
given the enormous variety <strong>of</strong> menu items and<br />
opti<strong>on</strong>s available.<br />
2 RooMers Summer 2003 Volume 13 Number 2<br />
As the <strong>HAC</strong> has pointed out to Ministers and caucus,<br />
hotels <strong>of</strong>fer guests the freedom <strong>of</strong> choice from thousands<br />
<strong>of</strong> ingredients, which results in literally milli<strong>on</strong>s<br />
<strong>of</strong> combinati<strong>on</strong>s <strong>of</strong> meal services in our restaurants,<br />
dining rooms, banquet halls, dining in guest rooms and<br />
<strong>of</strong>f-site catering. It would be truly impossible to communicate<br />
caloric, fat or sodium c<strong>on</strong>tent <strong>on</strong> menus.<br />
The <strong>HAC</strong> appreciates the importance <strong>of</strong> healthy<br />
lifestyles and as a service industry have already<br />
resp<strong>on</strong>ded to public demand. But how can you analyse<br />
c<strong>on</strong>tent, which changes daily, and print menus that<br />
could theoretically be hundreds <strong>of</strong> pages l<strong>on</strong>g?<br />
This unworkable proposal does not make sense. Even<br />
if this was not being c<strong>on</strong>sidered at a time when our<br />
industry is suffering hundreds <strong>of</strong> milli<strong>on</strong>s <strong>of</strong> dollars in<br />
losses we would veraciously oppose this legislati<strong>on</strong> as<br />
unwieldy, costly and impractical.<br />
Do the words “frivolous litigati<strong>on</strong>” come to mind?<br />
A vote initially planned <strong>for</strong> June has been delayed until<br />
the Fall due to the Parliamentary recess.<br />
Canada - U.S. Relati<strong>on</strong>ship<br />
A key issue <strong>for</strong> the accommodati<strong>on</strong> industry is Canada<br />
- U.S. relati<strong>on</strong>s. At the <strong>on</strong>set <strong>of</strong> the War in Iraq we<br />
pointed out to the Prime Minister that Canada must<br />
support its best friend; a country which in 2002 sent<br />
16.5 milli<strong>on</strong> visitors to Canada, stayed overnight and<br />
spent $8.5 billi<strong>on</strong>.<br />
Canada's perceived lack <strong>of</strong> support <strong>for</strong> the U.S.-led<br />
war, together with public shots that some Ministers and<br />
backbenchers took at the U.S., has led to further deteriorati<strong>on</strong><br />
<strong>of</strong> relati<strong>on</strong>s between our two countries. The<br />
current situati<strong>on</strong> in Canada with SARS and BSE exasperated<br />
this situati<strong>on</strong> that is currently <strong>HAC</strong>'s <strong>for</strong>emost<br />
government relati<strong>on</strong>s acti<strong>on</strong> agenda item.<br />
In Other News...<br />
T<strong>on</strong>y Pollard appeared be<strong>for</strong>e the Copyright Board <strong>of</strong><br />
Canada <strong>on</strong> June 17th, objecting to SOCAN Tariff 18<br />
which would increase fees <strong>for</strong> Recorded Music <strong>for</strong><br />
dancing by up to 249 per cent.
Update your Bookmarks and Address Book<br />
The <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada has a new home <strong>on</strong> the World Wide Web!<br />
We can now be found <strong>on</strong>-line at:<br />
www.hotelassociati<strong>on</strong>.ca<br />
Please be sure to take note <strong>of</strong> our new email addresses:<br />
T<strong>on</strong>y Pollard, President Andrea Myers, Marketing & Member Services<br />
pollard@hotelassociati<strong>on</strong>.ca myers@hotelassociati<strong>on</strong>.ca<br />
Debi Brown, Administrati<strong>on</strong> & Meetings Nader Shureih, Sales & Marketing<br />
brown@hotelassociati<strong>on</strong>.ca shureih@hotelassociati<strong>on</strong>.ca<br />
Member Benefit<br />
Update NEW!<br />
Let us help you get your promoti<strong>on</strong>al mailings <strong>on</strong>e<br />
step closer to your target audience. It's taken some<br />
time, but we've managed to create a database <strong>of</strong><br />
individual Canadian accommodati<strong>on</strong> properties that<br />
is now just over 6,400 in number. Choose your<br />
parameters (province, city, # <strong>of</strong> rooms, etc.) and<br />
we'll send you 1,000 pre-printed mailing labels <strong>for</strong><br />
<strong>on</strong>ly $50. That's just 5¢ per label! (Note: Members<br />
may take advantage <strong>of</strong> this benefit <strong>on</strong>ce per membership<br />
period.)<br />
If you're looking to reach more than just <strong>on</strong>e thousand<br />
properties, we also <strong>of</strong>fer a mailing service.<br />
Send us your material, ready <strong>for</strong> mailing in<br />
envelopes and postage affixed, and we'll take it from<br />
there. The cost to members <strong>for</strong> this service is just<br />
$30 per 100 envelopes.<br />
The <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada’s<br />
2003/04 MEMBER DIRECTORY<br />
will so<strong>on</strong> be ready <strong>for</strong> distributi<strong>on</strong>!<br />
Members: Look <strong>for</strong> your complimentary<br />
copy in the mail early July.<br />
The Directory is also available <strong>for</strong> purchase.<br />
For info call (613) 237-7149 or email<br />
info@hotelassociati<strong>on</strong>.ca<br />
RooMers Summer 2003 Volume 13 Number 2 3
Energy Management<br />
with the OEE<br />
In today's challenging times it is an accepted reality that<br />
energy savings nearly always go to the bottom line. Saving<br />
energy by automatically resetting a room temperature when<br />
a guest is out is <strong>on</strong>ly logical c<strong>on</strong>sidering rented rooms are<br />
unoccupied 60 per cent <strong>of</strong> the time.<br />
The basic premise <strong>of</strong> energy management systems is to<br />
allow preset room temperatures to go up and down when<br />
guests vacate or return to their rooms. Naturally there is a<br />
trade-<strong>of</strong>f between guest com<strong>for</strong>t and energy savings.<br />
Working with Natural Resources Canada’s Office <strong>of</strong><br />
Energy Efficiency (OEE) will help you lower energy costs,<br />
shorten payback periods and reduce greenhouse gas emissi<strong>on</strong>s<br />
that c<strong>on</strong>tribute to climate change. The Energy<br />
Innovators Initiative (EII) Energy Retr<strong>of</strong>it Assistance or<br />
ERA (3) provides eligible commercial and instituti<strong>on</strong>al<br />
organizati<strong>on</strong>s with financial support to implement or<br />
expand the scope <strong>of</strong> new energy retr<strong>of</strong>it projects. Limited<br />
funds are available, with priority going to projects dem<strong>on</strong>strating<br />
the largest reducti<strong>on</strong>s in energy c<strong>on</strong>sumpti<strong>on</strong>.<br />
Eligible organizati<strong>on</strong>s with three or less buildings may<br />
receive $7.50 per gigajoule saved in an energy retr<strong>of</strong>it project<br />
- up to $250,000 or 25 per cent <strong>of</strong> approved project<br />
costs. Only projects resulting in annual energy c<strong>on</strong>sumpti<strong>on</strong><br />
savings <strong>of</strong> 5000 gigajoules or more will be c<strong>on</strong>sidered.<br />
Learn more by c<strong>on</strong>tacting the Office <strong>of</strong> Energy Innovati<strong>on</strong><br />
at Natural Resources Canada by calling (613) 943-0643 or<br />
by visiting http://oee.nrcan.gc.ca.<br />
OEE is a <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada Strategic Partner.<br />
ESDEKAY<br />
UMBRELLA<br />
& PROMOTIONS #7-12240 Horseshoe Way<br />
Richm<strong>on</strong>d, BC V7Y 4X9<br />
Tel: 604.277.3805<br />
Fax: 604.277.3874<br />
Email: esdekay@telus.net<br />
4 RooMers Summer 2003 Volume 13 Number 2<br />
HSMAI - A Key to<br />
Success<br />
By: Kris Crundwell, Canadian Chapter President<br />
In early 2003 business travel appeared to be slowly <strong>on</strong> its<br />
way back up when we were hit with terrorism alerts, the<br />
War in Iraq, SARS, the Air Canada situati<strong>on</strong> and BSE.<br />
Everyday you pick up the newspaper there is another reas<strong>on</strong><br />
not to travel.<br />
People will c<strong>on</strong>tinue to travel, but they’ll travel by car,<br />
train, boat, RV, bus and limited-range air. <strong>Hotel</strong>iers must<br />
work strategically to <strong>for</strong>m these partnership relati<strong>on</strong>ships<br />
and create innovative and appealing customer programs<br />
that can be cross promoted <strong>for</strong> mutual benefit.<br />
Good value will help drive a return to travel. A poor ec<strong>on</strong>omy<br />
demands good value <strong>on</strong> every purchase. Good value<br />
does not necessarily mean "fire sales" but c<strong>on</strong>sumers are<br />
seeking extra value programs and packages providing both<br />
savings and, equally important, extra customer benefit.<br />
So what should you be doing in these challenging times<br />
in order to make a difference?<br />
Join the Hospitality, Sales and Marketing Associati<strong>on</strong><br />
Internati<strong>on</strong>al (HSMAI). HSMAI is an associati<strong>on</strong> dedicated<br />
to being an in<strong>for</strong>mati<strong>on</strong> portal <strong>for</strong> those who direct sales<br />
and marketing functi<strong>on</strong>s in hospitality, travel and tourism.<br />
Membership privileges include access to their publicati<strong>on</strong>s<br />
and in<strong>for</strong>mati<strong>on</strong> resources; educati<strong>on</strong>al and recogniti<strong>on</strong><br />
<strong>for</strong>ums; business and networking <strong>for</strong>ums. In additi<strong>on</strong>, your<br />
Canadian membership will provide you with a Canadianchapter<br />
newsletter, local educati<strong>on</strong>al and networking<br />
<strong>for</strong>ums, various discounts and much more.<br />
For more in<strong>for</strong>mati<strong>on</strong> <strong>on</strong> membership visit :<br />
www.hsmai.org or www.hsmai.ca.<br />
E-Commerce Growth<br />
The Hospitality Sales and Marketing Associati<strong>on</strong><br />
(HSMAI) reports that a survey by TravelClick c<strong>on</strong>cluded<br />
Internet reservati<strong>on</strong>s received at the central reservati<strong>on</strong>s<br />
<strong>of</strong>fices <strong>for</strong> the major hotel chains grew 75 per cent in<br />
2002 over 2001. Notably this increase resulted primarily<br />
from the brands' own web sites. The report shows that<br />
twice as many reservati<strong>on</strong>s came through GDS channels<br />
than Internet sites.<br />
The 33 major chains/brands which participated in the survey<br />
reported that 13 per cent <strong>of</strong> their total CRO reservati<strong>on</strong>s<br />
were received from their brand website in 2002,<br />
while six per cent <strong>of</strong> all reservati<strong>on</strong>s were secured from<br />
third-party Internet sites. Less than half, or 42 per cent <strong>of</strong><br />
reservati<strong>on</strong>s were made by ph<strong>on</strong>e to the CRO's.
Notable & Newsworthy<br />
TRANSITIONS<br />
Effective this past April 15th, Six<br />
C<strong>on</strong>tinents PLC, the U.K. parent company<br />
<strong>of</strong> Six C<strong>on</strong>tinents <strong>Hotel</strong>s, Inc. (SHC),<br />
demerged its hotel business from its retail<br />
business (pubs and restaurants). The hotel<br />
business has been renamed<br />
InterC<strong>on</strong>tinental <strong>Hotel</strong>s Group PLC.<br />
The website is www.ichotelsgroup.com.<br />
The 459- room Renaissance M<strong>on</strong>treal<br />
<strong>Hotel</strong> has been sold to McGill University<br />
(to be used as a student dormitory) as part<br />
<strong>of</strong> a restructuring and expansi<strong>on</strong> <strong>of</strong> the<br />
Marriott brand in Canada. Marriott also<br />
plans to add a sec<strong>on</strong>d Residence Inn by<br />
Marriott to M<strong>on</strong>treal and a Courtyard by<br />
Marriott to Quebec City. Other Canadian<br />
openings will include: the 250-room<br />
Renaissance Tor<strong>on</strong>to Airport <strong>Hotel</strong> in<br />
September and the Marriott Victoria<br />
Inner Harbour <strong>Hotel</strong> in March 2004.<br />
Marriott also has an agreement in principle<br />
with Pinnacle Internati<strong>on</strong>al to operate the<br />
446-room Pinnacle <strong>Hotel</strong> in downtown<br />
Vancouver, effective July 1, 2003.<br />
The 150-room Euro-Can hotel, Windsor,<br />
ON has been purchased <strong>for</strong> $7.8 milli<strong>on</strong>,<br />
and 50 suites will be closed to be used as a<br />
double-occupancy residences <strong>for</strong> students<br />
at Lambt<strong>on</strong> College starting next<br />
September. Ontario universities and colleges<br />
are acquiring or leasing hotels as<br />
they get ready to handle the double-cohort<br />
<strong>of</strong> students expected this fall.<br />
Holiday Inn Burlingt<strong>on</strong> has announced<br />
the renaming <strong>of</strong> their hotel to Holiday Inn<br />
Burlingt<strong>on</strong> <strong>Hotel</strong> & C<strong>on</strong>ference Centre.<br />
The hotel is undergoing the name change<br />
to reflect the true nature <strong>of</strong> its business.<br />
The property was recently voted #1 hotel<br />
in Burlingt<strong>on</strong> and h<strong>on</strong>ored with a Diam<strong>on</strong>d<br />
Award in the Burlingt<strong>on</strong> Post's 2003<br />
Readers Choice Awards.<br />
The 146-room Ramada <strong>Hotel</strong> - Sudbury<br />
had recently completed <strong>on</strong>e year's worth <strong>of</strong><br />
renovati<strong>on</strong>s. The lobby, hallways, guestrooms,<br />
ballrooms and meeting and c<strong>on</strong>venti<strong>on</strong><br />
space have all underg<strong>on</strong>e extensive<br />
enhancements.<br />
M<strong>on</strong>treal's Fairm<strong>on</strong>t The Queen<br />
Elizabeth recently completed a five-year,<br />
multimilli<strong>on</strong>-dollar renovati<strong>on</strong> program.<br />
The refurbishment project included the<br />
complete redesign <strong>of</strong> the hotel's lobby and<br />
recepti<strong>on</strong> area, renovati<strong>on</strong> <strong>of</strong> over 800 guestrooms,<br />
the creati<strong>on</strong> <strong>of</strong> an Executive<br />
Level business complex, refashi<strong>on</strong>ing <strong>of</strong><br />
the hotel's main ballroom and c<strong>on</strong>venti<strong>on</strong><br />
level functi<strong>on</strong> rooms, and much more. The<br />
hotel now has 52,000 square feet <strong>of</strong> meeting<br />
space in 33 high-tech functi<strong>on</strong> rooms.<br />
A franchise agreement has been signed that<br />
will see a Niagara Falls property c<strong>on</strong>verted<br />
to the Clari<strong>on</strong> President <strong>Hotel</strong> & Suites by<br />
the Falls. The 8-storey, 192-room hotel,<br />
located at 6045 Stanley Ave. within walking<br />
distance <strong>of</strong> the new casino, will join<br />
the Choice system this year in mid-<br />
October.<br />
The Internati<strong>on</strong>al Plaza <strong>Hotel</strong> will join<br />
the Hilt<strong>on</strong> family <strong>of</strong> hotels as a Doubletree<br />
<strong>Hotel</strong>, renamed the Doubletree<br />
Internati<strong>on</strong>al Plaza <strong>Hotel</strong> Tor<strong>on</strong>to Airport<br />
as <strong>of</strong> August 1, 2003. The property has<br />
completed $12 milli<strong>on</strong> <strong>of</strong> extensive<br />
upgrades <strong>for</strong> the planned branding.<br />
EXPANSIONS AND OPENINGS<br />
The SoHo Metropolitan hotel, an ultraluxury<br />
88-room hotel, has <strong>of</strong>ficially<br />
opened its doors <strong>for</strong> business. Situated in<br />
a c<strong>on</strong>dominium complex, it <strong>of</strong>fers upscale<br />
retail stores, a relaxing spa and the awardwinning<br />
Senses Bakery and Restaurant.<br />
The Brookstreet <strong>Hotel</strong>, Ottawa, opened<br />
it's doors <strong>for</strong> business <strong>on</strong> June 1st. This<br />
boutique hotel <strong>of</strong>fers 276 guestrooms<br />
including three dedicated C<strong>on</strong>necti<strong>on</strong>s<br />
Club floors. The property also features<br />
over 16,000 square feet <strong>of</strong> meeting space,<br />
a wellness and medical spa, indoor and<br />
outdoor swimming.<br />
Choice <strong>Hotel</strong>s welcomes the following<br />
properties to their family: the 93-room<br />
Rodeway Inn & Suites - Lundy's Lane,<br />
Niagara Falls; the 65-room Quality Inn -<br />
Kamloops; the 50-room Ec<strong>on</strong>o Lodge -<br />
Kamloops; the 71-room Quality Inn -<br />
Sydney, NS; the 218-room, 6 floor Quality<br />
<strong>Hotel</strong> - Airport, Mississauga; the 38-room<br />
Rodeway Inn - By the Falls, Niagara<br />
Falls; and the 30-room Quality Inn -<br />
Airport, Nisku AB.<br />
Coast <strong>Hotel</strong>s & Resorts <strong>of</strong> Canada has<br />
partnered with Northwest Hospitality<br />
Group <strong>of</strong> Boise, Idaho and Paramount<br />
<strong>Hotel</strong>s <strong>of</strong> Seattle, Washingt<strong>on</strong>, marking the<br />
first extensi<strong>on</strong> <strong>of</strong> the Coast <strong>Hotel</strong>s &<br />
Resorts brand to the United States. As <strong>of</strong><br />
this past April, 15 three- and four-star<br />
hotels throughout the Western United<br />
States adopted the Coast <strong>Hotel</strong>s & Resorts<br />
brand. The additi<strong>on</strong> <strong>of</strong> these 15 hotels in<br />
five states, combined with 20 locati<strong>on</strong>s in<br />
Western Canada, will increase the number<br />
<strong>of</strong> Coast <strong>Hotel</strong>s & Resorts properties to 35,<br />
representing the largest number <strong>of</strong> hotels<br />
in the brand's history.<br />
Radiss<strong>on</strong> <strong>Hotel</strong>s & Resorts c<strong>on</strong>tinues its<br />
global expansi<strong>on</strong> through the additi<strong>on</strong> <strong>of</strong><br />
11 new hotels and resorts during the first<br />
quarter <strong>of</strong> 2003. Spanning eight countries<br />
and encompassing more than 2,800 rooms,<br />
the brand's growth includes the introducti<strong>on</strong><br />
<strong>of</strong> the brand in Leban<strong>on</strong> and expansi<strong>on</strong><br />
in Saudi Arabia, Finland, Germany,<br />
Norway and Sweden. In North America,<br />
Radiss<strong>on</strong> added four hotels in Clearwater,<br />
Fla; Myrtle Beach, S.C.; San Mateo,<br />
Calif.; and Cancun, Mexico.<br />
Superior Lodging Corp. celebrated the<br />
opening <strong>of</strong> 7 new properties during 2002,<br />
and 4 in 2003. These include: Super 8 -<br />
Ajax, ON; Super 8 - Cambridge, ON;<br />
Super 8 - Swan River, MB; and Wingate<br />
Inn - Edm<strong>on</strong>t<strong>on</strong>, AB, the sec<strong>on</strong>d Wingate<br />
Inn to open in Canada. Currently under<br />
c<strong>on</strong>structi<strong>on</strong> are: the first AmeriHost's in<br />
Canada - Airdrie, AB; Fruitland, BC;<br />
Grande Prairie, AB and Super 8 -<br />
Canmore, AB; Caraquet, NB; Castlegar,<br />
BC; Barrie, ON; Ft. Erie, ON; Ft. Nels<strong>on</strong>,<br />
BC; Ft. St. John, BC; Grimsby, ON, Sault<br />
St. Marie, ON; Truro, NS and Victoria,<br />
BC. Once open, this will bring the Super<br />
8 chain to 106 hotels open with a total <strong>of</strong><br />
6,425 rooms, from coast to coast.<br />
...c<strong>on</strong>tinued <strong>on</strong> page 9<br />
RooMers Summer 2003 Volume 13 Number 2 5
The Green Scene<br />
The <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada Green Leaf Eco-Rating Program is a graduated rating system designed to identify<br />
hotels committed to improving their envir<strong>on</strong>mental per<strong>for</strong>mance. The program delivers a comprehensive and credible<br />
means <strong>for</strong> assessing the extent <strong>of</strong> the envir<strong>on</strong>mental measures undertaken at participating accommodati<strong>on</strong> facilities.<br />
Managed <strong>for</strong> the <strong>HAC</strong> by TerraChoice Envir<strong>on</strong>mental Services the program recognizes envir<strong>on</strong>mental achievements<br />
through a reward <strong>of</strong> 1 to 5 Green Leafs; 1 <strong>for</strong> a minimum <strong>of</strong> committing to a set <strong>of</strong> envir<strong>on</strong>mental principles and 2 through<br />
5 <strong>for</strong> results in applying those principles.<br />
<strong>HAC</strong> wishes to recognize the following hotels <strong>for</strong> their participati<strong>on</strong> in the program:<br />
(participating properties as <strong>of</strong> April 30th, 2003 - <strong>for</strong> in<strong>for</strong>mati<strong>on</strong> <strong>on</strong> each property’s rating, please visit www.hacgreenleaf.ca)<br />
British Columbia<br />
Atrium Inn, Vancouver<br />
Best Western Inn Kelowna, Surrey<br />
Big White Motor Lodge, Kelowna<br />
Days <strong>Hotel</strong> Surrey, Vancouver<br />
Days Inn Kelowna, Kelowna<br />
Delta Vancouver Suites <strong>Hotel</strong>, Vancouver<br />
Delta Whistler Village Suites, Whistler<br />
Emerald Lake Lodge, Field<br />
Howard Johns<strong>on</strong> Highliner Plaza Inn, Prince<br />
Rupert<br />
Holiday Inn Express <strong>Hotel</strong> & Suites Langley,<br />
Langley<br />
Park Place Lodge, Fernie<br />
Qualicom Heritage Inn, Qualicom<br />
Residence Inn by Marriott, Vancouver<br />
The Fairm<strong>on</strong>t Waterfr<strong>on</strong>t, Vancouver<br />
The Fairm<strong>on</strong>t Vancouver Airport, Vancouver<br />
The Grand Okanagan Lakefr<strong>on</strong>t Resort &<br />
C<strong>on</strong>ference Centre, Kelowna<br />
The <strong>Hotel</strong> Grand Pacific, Victoria<br />
The Westin Bayshore Resort and Marina,<br />
Vancouver<br />
The Wickaninnish Inn, T<strong>of</strong>ino<br />
Vancouver Airport C<strong>on</strong>ference Centre Resort,<br />
Richm<strong>on</strong>d<br />
Vancouver Downtown Hostel, Vancouver<br />
Alberta<br />
Amethyst Lodge, Rocky Mountain House<br />
Aurum Lodge, Lake Louise<br />
Banff Caribou Lodge, Banff<br />
Banff Ptarmigan Inn, Banff<br />
Banff Y Mountain Lodge, Banff<br />
Banff Park Lodge Resort <strong>Hotel</strong> & C<strong>on</strong>ference<br />
Centre, Banff<br />
Best Western Denham Inn and Suites, Leduc<br />
Best Western Heidelberg Inn, Lethbridge<br />
Best Western Village Inn, Calgary<br />
Big White Motor Lodge, Kelowna<br />
Brewster's Mountain Lodge, Banff<br />
Buffalo Mountain Lodge, Banff<br />
Carriage House Inn, Calgary<br />
Castle Mountain Chalets, Banff<br />
Chateau Louis <strong>Hotel</strong> & C<strong>on</strong>ference Centre,<br />
Edm<strong>on</strong>t<strong>on</strong><br />
Columbia Icefield Chalet, Banff<br />
Country Inns and Suites Carls<strong>on</strong>-Calgary<br />
Airport, Calgary<br />
Crowne Plaza Chateau Lacombe, Edm<strong>on</strong>t<strong>on</strong><br />
Days Inn - Calgary Airport, Calgary<br />
Deer Lodge, Lake Louise<br />
Delta Bow Valley, Calgary<br />
Douglas Fir Resort & Chalets, Banff<br />
Executive Royal Inn <strong>Hotel</strong> and C<strong>on</strong>ference<br />
Centre, Leduc<br />
Fantasyland <strong>Hotel</strong>, Edm<strong>on</strong>t<strong>on</strong><br />
Hampt<strong>on</strong> Inn & Suites Calgary, Calgary<br />
High Country Inn, Banff<br />
Holiday Inn Calgary Downtown, Calgary<br />
6 RooMers Summer 2003 Volume 13 Number 2<br />
Homestead Inn, Banff<br />
Hyatt Regency, Calgary<br />
Inns <strong>of</strong> Banff, Banff<br />
Johnst<strong>on</strong> Cany<strong>on</strong> Bungalows, Banff<br />
Kananaskis Mountain Lodge, Kananaskis<br />
Lake Louise Alpine Centre, Lake Louise<br />
Lake Louise Inn, Lake Louise<br />
Lethbridge Lodge <strong>Hotel</strong> & C<strong>on</strong>ference Centre,<br />
Lethbridge<br />
Lobstick Lodge, Jasper<br />
Marmot Lodge, Jasper<br />
Moraine Lake Lodge, Moraine Lake<br />
Mount Royal <strong>Hotel</strong>, Banff<br />
Norquay's Timberline Inn, Banff<br />
The Mayfield Inn & Suites, Edm<strong>on</strong>t<strong>on</strong><br />
Qualicum Heritage Inn, Calgary<br />
Quality <strong>Hotel</strong> & C<strong>on</strong>ference Centre, Fort<br />
McMurray<br />
Quality <strong>Hotel</strong> and C<strong>on</strong>ference Centre Grand<br />
Prairie, Grand Prairie<br />
Quality Resorts - The Chateau Canmore,<br />
Canmore<br />
Radiss<strong>on</strong> <strong>Hotel</strong> & C<strong>on</strong>ference Centre Canmore,<br />
Canmore<br />
Radiss<strong>on</strong> <strong>Hotel</strong> Calgary Airport, Calgary<br />
Ramada Inn <strong>Hotel</strong> & C<strong>on</strong>ference Centre,<br />
Edm<strong>on</strong>t<strong>on</strong><br />
Red Deer Lodge & C<strong>on</strong>ference Centre, Red<br />
Deer<br />
Sawridge <strong>Hotel</strong> & C<strong>on</strong>ference Centre, Jasper<br />
Sherat<strong>on</strong> Suites Calgary, Calgary<br />
Simps<strong>on</strong>'s Num-Ti-Jah Lodge, Lake Louise<br />
Sunshine Village Inn, Banff<br />
The Banff Centre, Banff<br />
The Banff Rocky Mountain Resort, Banff<br />
The Delta Edm<strong>on</strong>t<strong>on</strong> South <strong>Hotel</strong>, Edm<strong>on</strong>t<strong>on</strong><br />
The Fairm<strong>on</strong>t Banff Springs <strong>Hotel</strong>, Banff<br />
The Fairm<strong>on</strong>t Chateau Lake Louise, Lake<br />
Louise<br />
The Fairm<strong>on</strong>t Jasper Park Lodge, Jasper<br />
The Fairm<strong>on</strong>t Palliser, Calgary<br />
The Westin Edm<strong>on</strong>t<strong>on</strong>, Edm<strong>on</strong>t<strong>on</strong><br />
The Rimrock Resort <strong>Hotel</strong>, Banff<br />
Traveller's Inn, Banff<br />
Traveller’s Motor <strong>Hotel</strong>, Peace River<br />
Travelodge <strong>Hotel</strong> Macleod Trail, Calgary<br />
Tunnel Mountain Resort <strong>Hotel</strong>, Banff<br />
Wingate Inn, Calgary<br />
Saskatchewan<br />
Days Inn - Yorkt<strong>on</strong>, Yorkt<strong>on</strong><br />
Days Inn, Regina<br />
Days Inn, Saskato<strong>on</strong><br />
<strong>Hotel</strong> Saskatchewan Radiss<strong>on</strong> Plaza, Regina<br />
Radiss<strong>on</strong> <strong>Hotel</strong> Saskato<strong>on</strong>, Saskato<strong>on</strong><br />
Regina Inn <strong>Hotel</strong> & C<strong>on</strong>ference Centre, Regina<br />
Saskato<strong>on</strong> Inn <strong>Hotel</strong> & C<strong>on</strong>ference Centre,<br />
Saskato<strong>on</strong><br />
Manitoba<br />
Canad Inns Club Regent Casino <strong>Hotel</strong>,<br />
Winnipeg<br />
Canad Inns Fort Garry, Winnipeg<br />
Canad Inns Garden City, Winnipeg<br />
Canad Inns Polo Park, Winnipeg<br />
Com<strong>for</strong>t Inn South, Winnipeg<br />
Gull Harbour Resort, Winnipeg<br />
Holiday Inn <strong>Hotel</strong> and Suites Winnipeg,<br />
Winnipeg<br />
Norwood <strong>Hotel</strong>, Winnipeg<br />
Place Louis Riel All Suite <strong>Hotel</strong>, Winnipeg<br />
Radiss<strong>on</strong> <strong>Hotel</strong> Winnipeg Downtown, Winnipeg<br />
Sherat<strong>on</strong> <strong>Hotel</strong> Winnipeg, Winnipeg<br />
The Fairm<strong>on</strong>t <strong>Hotel</strong> Winnipeg, Winnipeg<br />
The Kikiwak Inn, Opaskwayak<br />
Ontario<br />
Albert at Bay Suite <strong>Hotel</strong>, Ottawa<br />
Aristocrat Suites <strong>Hotel</strong>, Ottawa<br />
Arosa Suites <strong>Hotel</strong>, Ottawa<br />
Bartlett Lodge Alg<strong>on</strong>quin Park, Oakville<br />
Best Western Great Northern, Sault Ste. Marie<br />
Best Western Motel L'Heritage, Hawkesbury<br />
Best Western Victoria Park Suites, Ottawa<br />
Brookstreet <strong>Hotel</strong>, Kanata<br />
Casino Rama, Orillia<br />
Courtyard by Marriott, Ottawa<br />
Crowne Plaza <strong>Hotel</strong>s & Resorts Ottawa, Ottawa<br />
Days Inn - Brockville, Brockville<br />
Days Inn, Ottawa (Airport)<br />
Delta Ottawa <strong>Hotel</strong> & Suites, Ottawa<br />
Delta Tor<strong>on</strong>to East, Tor<strong>on</strong>to<br />
Embassy West <strong>Hotel</strong> and C<strong>on</strong>ference Centre,<br />
Ottawa<br />
Fairm<strong>on</strong>t Chateau Laurier, Ottawa<br />
Four Points by Sherat<strong>on</strong>, Kitchener<br />
Four Points by Sherat<strong>on</strong>, Tor<strong>on</strong>to (Airport),<br />
Mississauga<br />
Hampt<strong>on</strong> Inn, Ottawa<br />
Holiday Inn Guelph, Guelph<br />
Holiday Inn Fort Erie, Fort Erie<br />
Holiday Inn <strong>on</strong> King, Tor<strong>on</strong>to<br />
Holiday Inn Oshawa, Oshawa<br />
Holiday Inn St. Catherines, St. Catharines<br />
Holiday Inn Sault Ste. Marie, Sault Ste. Marie<br />
Holiday Inn Select Brampt<strong>on</strong>, Brampt<strong>on</strong><br />
Holiday Inn Select Ottawa West, Ottawa<br />
Holiday Inn Select, Tor<strong>on</strong>to (Airport)<br />
<strong>Hotel</strong> Cartier Place & Tower Suites, Ottawa<br />
Les Suites <strong>Hotel</strong> Ottawa, Ottawa<br />
Minto Place Suite <strong>Hotel</strong>, Ottawa<br />
Novotel Mississauga, Mississauga<br />
Novotel North York, North York<br />
Novotel Ottawa, Ottawa<br />
Novotel Tor<strong>on</strong>to, Tor<strong>on</strong>to<br />
Ottawa Marriott <strong>Hotel</strong>, Ottawa<br />
Radiss<strong>on</strong> Suite <strong>Hotel</strong> Winnipeg, Winnipeg<br />
...C<strong>on</strong>tinued <strong>on</strong> page 9
The HR Equati<strong>on</strong><br />
The Canadian <strong>Tourism</strong> Human Resource Council<br />
(CTHRC) is a nati<strong>on</strong>al n<strong>on</strong>-pr<strong>of</strong>it organizati<strong>on</strong> that coordinates<br />
and facilitates human resource development<br />
activities that support a globally competitive and sustainable<br />
Canadian tourism industry. The CTHRC has developed<br />
various training tools <strong>for</strong> the industry based <strong>on</strong> over<br />
50 Nati<strong>on</strong>al Occupati<strong>on</strong>al Standards. Pr<strong>of</strong>essi<strong>on</strong>al<br />
Certificati<strong>on</strong> is available <strong>for</strong> over 25 occupati<strong>on</strong>s and successful<br />
completi<strong>on</strong> means <strong>for</strong>mal industry recogniti<strong>on</strong> <strong>of</strong><br />
the individual's achievement <strong>of</strong> the occupati<strong>on</strong> specific<br />
knowledge, skills, and attitudes.<br />
Numerous standards and HR tools related to the accommodati<strong>on</strong><br />
sector have been developed by the Council.<br />
These include: Bartender, Food and Beverage Server,<br />
Fr<strong>on</strong>t Desk Agent, Guest Service Attendant, Housekeeping<br />
Room Attendant and Banquet Manager.<br />
To learn more about the Council or its products visit<br />
www.cthrc.ca, or c<strong>on</strong>tact the Canadian <strong>Tourism</strong> Human<br />
Resource Council, 340 MacLaren Street, Suite 100,<br />
Ottawa, Ont., K2P 0M6; ph<strong>on</strong>e (613) 231-6949; fax (613)<br />
231-6853; email cthrc@cthrc.ca.<br />
New Allied Members<br />
3i HOSPITALITY<br />
Ben Lars<strong>on</strong>, Key Acc’t. Manager Tel: (888) 655-0888<br />
1818 - 701 West Georgia Street blars<strong>on</strong>@3ihs.com<br />
Vancouver, BC V7Y 1K8 www.3ihs.com<br />
3i Hospitality Soluti<strong>on</strong>s develops, licenses, integrates, and<br />
markets a superior suite <strong>of</strong> SQL-based multi and single property<br />
hotel and resort management, as well as catering, c<strong>on</strong>ference,<br />
inventory, and guest relati<strong>on</strong>ship management soluti<strong>on</strong>s.<br />
BELL CANADA<br />
Alis<strong>on</strong> Milne, Acc’t C<strong>on</strong>sultant Tel: (877) 763-9942<br />
483 Bay St. (BTS) 9-NP alis<strong>on</strong>.milne@bellnexxia.com<br />
Tor<strong>on</strong>to, ON M5G 2C9 www.enterprise.bell.ca<br />
Providing c<strong>on</strong>nectivity to the industry through wired and wireless<br />
voice & data communicati<strong>on</strong>s, local & l<strong>on</strong>g distance ph<strong>on</strong>e services,<br />
high speed & wireless Internet access, IP-broadband services,<br />
e-business soluti<strong>on</strong>s and direct-to-business satellite service.<br />
CASCADES TISSUE GROUP INC.<br />
Isabelle Faivre, Mktg Coordinator Tel: (450) 444-6457<br />
77 blvd. Marie-Victorin isabelle_faivre@cascades.com<br />
Candiac, QC J5R 1C3 www.cascades.com<br />
As the fourth largest paper tissue producer in North America,<br />
paper is both their expertise and passi<strong>on</strong>. Here is just a small<br />
sampling <strong>of</strong> what Cascades <strong>of</strong>fers: paper hand towels, wipers,<br />
bathroom tissue, dispensers and much more.<br />
Accounts Receivable<br />
Insurance Protecti<strong>on</strong><br />
By: Joan Healey, Export Development Corporati<strong>on</strong><br />
At a time when not getting paid may seem to be standard<br />
practice, it's hard to believe that there is insurance that can<br />
protect hotels from not getting paid by tour operators--but<br />
that's exactly what Export Development Corporati<strong>on</strong>’s<br />
Accounts Receivable Insurance does.<br />
With this insurance in place, tourism c<strong>on</strong>tracts and payment<br />
vouchers can be insured <strong>for</strong> up to 90 per cent <strong>of</strong> their<br />
value in case the <strong>for</strong>eign or receptive tour operator can't or<br />
w<strong>on</strong>'t pay.<br />
"Last year we introduced this insurance to the tourism<br />
industry <strong>for</strong> the first time and the reacti<strong>on</strong> was very positive,"<br />
states Andrew Douglas, Director <strong>of</strong> <strong>Tourism</strong> Services<br />
at EDC. "It became clear very quickly that EDC's<br />
Accounts Receivable Insurance could really benefit the<br />
industry and perhaps encourage more in-bound tourism."<br />
The insurance program allows hotel operators to grow their<br />
business with existing and new <strong>for</strong>eign or receptive tour<br />
operators by allowing them to <strong>of</strong>fer their buyers something<br />
they want: credit or open account payment terms. In additi<strong>on</strong>,<br />
when the bank knows that your tourism c<strong>on</strong>tracts and<br />
payment vouchers are insured, they are more likely to<br />
accept them as collateral when providing working capital<br />
financing.<br />
To find out more about how this program can work <strong>for</strong> you,<br />
please c<strong>on</strong>tact EDC at 1-866-339-4487.<br />
The ABC’s <strong>of</strong> Accounts Receivable Insurance<br />
� EDC's small business policy costs $250.<br />
� Premium costs are based <strong>on</strong>: export type; <strong>for</strong>eign<br />
buyer's country; and credit terms.<br />
� <strong>Tourism</strong> companies tell EDC who their U.S. or<br />
<strong>for</strong>eign buyers are and then EDC does the credit<br />
checks.<br />
� Each m<strong>on</strong>th, you would complete a <strong>for</strong>m that<br />
declares the m<strong>on</strong>ey owing to you from U.S. or<br />
<strong>for</strong>eign tour operators<br />
� "Pay-as-you-go" system. So if your business is<br />
seas<strong>on</strong>al, you <strong>on</strong>ly pay when you have outstanding<br />
receivables.<br />
� A premium is paid <strong>on</strong>ly <strong>on</strong> the "credit porti<strong>on</strong>" <strong>of</strong> the<br />
sales declared every m<strong>on</strong>th.<br />
SHARP ELECTRONICS OF CANADA LTD.<br />
Nick Wagner, Bus. Development Tel: (905) 890-2100<br />
335 Britannia Road East wagnern@sharpsec.com<br />
Mississauga, ON L4Z 1W9 www.sharpsec.com<br />
Sharp Electr<strong>on</strong>ics manufactures portable air purifiers <strong>for</strong> home<br />
and commercial envir<strong>on</strong>ments. Their patented system is the <strong>on</strong>ly<br />
technology in the world that can actively search out and destroy<br />
airborne c<strong>on</strong>taminants.<br />
RooMers Summer 2003 Volume 13 Number 2 7
The hyphenreport is brought to you with the purpose <strong>of</strong><br />
helping our readers demystify the rapidly changing world <strong>of</strong><br />
hospitality technology.<br />
In this issue we look at developing a technology strategy<br />
within your financial means and that best fits your<br />
operati<strong>on</strong>al needs - a strategy that addresses not <strong>on</strong>ly the<br />
asset cost (hardware & s<strong>of</strong>tware), but also the TCO<br />
(total cost <strong>of</strong> ownership).<br />
"KEEPING UP WITH THE JONESES"<br />
Have you ever heard <strong>of</strong> the cliché "keeping up with the<br />
J<strong>on</strong>eses"? They are the nice well-to-do family who we all<br />
secretly admire and are somewhat jealous <strong>of</strong> because <strong>of</strong><br />
their nice house, car and other worldly possessi<strong>on</strong>s. In the<br />
business sense, when the J<strong>on</strong>eses went out and bought the<br />
latest and greatest Widget-2K3 we all said to ourselves,<br />
"well if the J<strong>on</strong>eses have the Widget-2K3 then I too must<br />
have <strong>on</strong>e, otherwise what will people think!" There<strong>for</strong>e,<br />
you go out and buy the Widget-2K3 but you strain your<br />
resources to do so.<br />
So how does this analogy translate to in<strong>for</strong>mati<strong>on</strong> technology?<br />
The problem is that no two families or hotels are alike<br />
so why should we spend far bey<strong>on</strong>d our means in an<br />
endeavor to keep up with the well-to-do class.<br />
Instead <strong>of</strong> choosing to define ourselves solely by what<br />
technology we buy, we should define ourselves by how we:<br />
� buy technology,<br />
� define the rati<strong>on</strong>ale behind it, and<br />
� determine the manner in which we use it<br />
I find that hotel and restaurant operators have a str<strong>on</strong>g sense<br />
<strong>of</strong> their business operati<strong>on</strong>s and spend a great deal <strong>of</strong> time<br />
planning, budgeting, and executing their business strategy.<br />
Yet they still defer their in<strong>for</strong>mati<strong>on</strong> technology strategy to<br />
the most technical pers<strong>on</strong> <strong>on</strong> site who could be their local IT<br />
pers<strong>on</strong>, some<strong>on</strong>e from Accounting or the young studious<br />
dishwasher. "Hey computer whiz, I am putting together<br />
next year's operating budget and capital plan. Can you give<br />
me your technology wish list?" Sound familiar? The problem<br />
here is that if it were solely up to the computer whiz,<br />
your in<strong>for</strong>mati<strong>on</strong> technology would rival that <strong>of</strong> NASA.<br />
Great if you are launching the Space Shuttle, but overkill<br />
<strong>for</strong> the hospitality industry.<br />
The acquisiti<strong>on</strong> <strong>of</strong> technology is not a technical decisi<strong>on</strong>.<br />
It is a business decisi<strong>on</strong>. The same rati<strong>on</strong>al in determining<br />
how to enhance customer service, whether or not you<br />
should replace your china, or renovate next year, should be<br />
used in determining how to spend your technology dollars.<br />
8 RooMers Summer 2003 Volume 13 Number 2<br />
Here is a simple axiom: Align technology to your business<br />
strategy.<br />
Technology is an enabler. If you are in c<strong>on</strong>stant break-fix<br />
mode then your technology will impede your business operati<strong>on</strong>.<br />
To get to the point where technology is aligned to<br />
your business strategy you first need a strategy <strong>for</strong> managing<br />
your technology.<br />
If you do not have an IT strategy, then develop <strong>on</strong>e<br />
that follows the framework <strong>of</strong> Fix, Optimize, and Look<br />
to the Future.<br />
The moment you purchase technology there is a cost associated<br />
with it, known as TCO - Total Cost <strong>of</strong> Ownership. It<br />
includes the cost <strong>of</strong> the hardware, s<strong>of</strong>tware and upgrades as<br />
well as the cost <strong>of</strong> the in-house staff and/or c<strong>on</strong>sultants that<br />
provide training and technical support.<br />
� Form an IT steering group comprised <strong>of</strong> key business<br />
decisi<strong>on</strong> makers and in<strong>for</strong>mati<strong>on</strong> technology experts.<br />
If you do not have the internal technical expertise,<br />
find external c<strong>on</strong>sulting resources who can assist you<br />
during this important planning process.<br />
Determine what technology is broken and then fix it<br />
immediately. Optimize your technology so that it is running<br />
at its peak efficiency, i.e. well trained users, applicati<strong>on</strong><br />
experts, daily backups, virus protecti<strong>on</strong>, scheduled technical<br />
support, scheduled file maintenance etc. Once your systems<br />
are optimized, you are able to mitigate the break- fix work<br />
as 'scheduled maintenance' and minimize any significant<br />
down-time, which can affect your customer service and<br />
employee productivity.<br />
With your systems optimized, you can look to the future,<br />
your l<strong>on</strong>g-term goals.<br />
� What are your year 1, 2, and 3 business<br />
objectives and does technology play a<br />
supporting or driving role in achieving that<br />
objective?<br />
� What are the expectati<strong>on</strong>s <strong>of</strong> your guests<br />
and customers?<br />
� What technologies will enhance your<br />
operati<strong>on</strong>s?<br />
� What are the emerging trends in your<br />
industry?<br />
...c<strong>on</strong>tinued <strong>on</strong> page 10
Notable & Newsworthy<br />
...c<strong>on</strong>tinued from page 5<br />
Travelodge Canada welcomes the newly<br />
built Travelodge Strathmore to the brand<br />
family. The property currently <strong>of</strong>fers 60<br />
guest rooms, with an additi<strong>on</strong>al 61 anticipated<br />
to open in August/September 2003.<br />
Features include an indoor pool and<br />
waterslide, whirlpool, c<strong>on</strong>ference facilities<br />
<strong>for</strong> over 300, a luxurious ballroom,<br />
well-appointed meeting space, fitness<br />
centre, business centre, and an ample c<strong>on</strong>tinental<br />
breakfast.<br />
Carls<strong>on</strong> <strong>Hotel</strong>s Worldwide announced in<br />
late March an aggressive plan to grow the<br />
company's five hotel brands in Canada to<br />
more than 100 hotel locati<strong>on</strong>s during the<br />
next five years. The five-year development<br />
plan calls <strong>for</strong> 75 more hotels, including<br />
the additi<strong>on</strong> <strong>of</strong> two brands not currently<br />
represented in Canada: Regent<br />
Internati<strong>on</strong>al <strong>Hotel</strong>s and Park Inn.<br />
Days Inns - Canada welcomes a new build<br />
to their family <strong>of</strong> properties. Days Inn -<br />
Orillia, located <strong>on</strong> Rama Road, is a 3storey,<br />
78-room property featuring an<br />
indoor pool, fitness center, whirlpool,<br />
business center, gift shop and children's<br />
playroom. It also <strong>of</strong>fers guests a choice <strong>of</strong><br />
king suits, Jacuzzi suites and standard<br />
guestrooms.<br />
OTHER NEWS<br />
Hilt<strong>on</strong> Reservati<strong>on</strong>s Worldwide (HRW)<br />
has announced the opening <strong>of</strong> its first<br />
Canadian reservati<strong>on</strong> call centre, at the<br />
Hilt<strong>on</strong> Canada Nati<strong>on</strong>al <strong>of</strong>fice in<br />
Mississauga. Agents will be equipped to<br />
service all 1-800-HILTON calls originating<br />
in Quebec in both French and English<br />
languages. Complementing the bilingual<br />
reservati<strong>on</strong>s centre are the Hilt<strong>on</strong> Canada<br />
French in<strong>for</strong>mati<strong>on</strong> pages <strong>for</strong> the five<br />
Quebec hotels available at:<br />
www.hilt<strong>on</strong>canadafrancais.com.<br />
HVS Internati<strong>on</strong>al, Mineola, NY has<br />
published its 2003 Franchise Fees<br />
Analysis Guide, a survey <strong>of</strong> fees charged<br />
by the major hotel franchisors in three<br />
market segments. Stephen Rushmore,<br />
president and HVS founder, commented,<br />
"This guide enables hotel owners to easily<br />
compare the total cost <strong>of</strong> <strong>on</strong>e hotel franchise<br />
with that <strong>of</strong> another. Because the<br />
success <strong>of</strong> a hotel is primarily based <strong>on</strong> the<br />
cash flow it generates, owners and lenders<br />
must weigh the benefits and services <strong>of</strong> a<br />
nati<strong>on</strong>al affiliati<strong>on</strong> against the total cost <strong>of</strong><br />
such a commitment." The analysis shows<br />
the total franchise fees a property would<br />
pay over a ten-year period and then calculates<br />
what percentage <strong>of</strong> rooms revenue<br />
that represents. A total <strong>of</strong> 89 franchise<br />
groups - 28 ec<strong>on</strong>omy, 37 mid-rate, and 24<br />
first-class franchisors - are in the analysis.<br />
A new name, new logo, a five-year business<br />
plan, improved financial stability,<br />
and new initiatives highlighted the 40th<br />
nati<strong>on</strong>al c<strong>on</strong>ference <strong>of</strong> the renamed and<br />
revitalised Canadian Culinary<br />
Federati<strong>on</strong>/ Fédérati<strong>on</strong> Culinaire<br />
Canadienne (CCFCC), <strong>for</strong>merly the<br />
Canadian Federati<strong>on</strong> <strong>of</strong> Chefs and Cooks<br />
(CFCC), meeting recently. "We are, and<br />
have been, the voice <strong>of</strong> the culinary arts in<br />
Canada," said CCFCC president Bruno<br />
Marti. "Our new name reflects this leadership."<br />
A new private-sector-led group will lead a<br />
special, post-SARS, Tor<strong>on</strong>to tourism<br />
industry recovery campaign. The<br />
Tor<strong>on</strong>t03 Alliance, a spin-<strong>of</strong>f from the<br />
Tor<strong>on</strong>to City Summit Alliance, has<br />
obtained its first $1 milli<strong>on</strong> round <strong>of</strong> funding,<br />
with equal commitments <strong>of</strong> $200,000<br />
from each <strong>of</strong> Canada's major chartered<br />
banks - BMO Financial Group, CIBC,<br />
RBC Financial Group, Scotiabank Group<br />
and TD Bank Financial Group. David<br />
Pecaut, CEO <strong>of</strong> the iFormati<strong>on</strong> Group, is<br />
chair <strong>of</strong> The Tor<strong>on</strong>to City Summit<br />
Alliance and founder <strong>of</strong> the Tor<strong>on</strong>to03<br />
Alliance. He said its mandate is to "package<br />
Tor<strong>on</strong>to's summer <strong>of</strong>ferings, both literally<br />
and c<strong>on</strong>ceptually, by re-en<strong>for</strong>cing<br />
and promoting existing events, creating<br />
select new high-pr<strong>of</strong>ile signature events<br />
and branding the summer seas<strong>on</strong>." The<br />
creative campaign will include print, radio<br />
and televisi<strong>on</strong> advertising as well as<br />
celebrity-driven public service announcements.<br />
The Green<br />
Scene<br />
...C<strong>on</strong>tinued from page 6<br />
Residence Inn by Marriott, Ottawa<br />
Quality <strong>Hotel</strong> Royal Brock, Brockville<br />
Quality <strong>Hotel</strong> & Suites Tor<strong>on</strong>to Airport, Tor<strong>on</strong>to<br />
Quality Inn & Suites Gananoque, Gananoque<br />
Sandalwood <strong>Hotel</strong> & Suites, Mississauga<br />
Sandy Hill Hostel, Ottawa<br />
The Festival Inn, Strat<strong>for</strong>d<br />
The Fairm<strong>on</strong>t Royal York, Tor<strong>on</strong>to<br />
Waterloo Inn, Waterloo<br />
Quebec<br />
Chateau Cartier Resort, Aylmer<br />
Fairm<strong>on</strong>t Queen Elizabeth <strong>Hotel</strong> M<strong>on</strong>tréal,<br />
M<strong>on</strong>tréal<br />
Fairm<strong>on</strong>t Tremblant, M<strong>on</strong>t Tremblant<br />
Hôtel Auberge Universal M<strong>on</strong>tréal, M<strong>on</strong>tréal<br />
Hôtel des Seigneurs Saint-Hyacinthe, Saint-<br />
Hyacinthe<br />
Hôtel Gouverneur, Ste-Foy<br />
Holiday Inn Select M<strong>on</strong>tréal Centre-ville, M<strong>on</strong>tréal<br />
<strong>Hotel</strong> Delta Centre-Ville, M<strong>on</strong>tréal<br />
Hôtel Delta, M<strong>on</strong>tréal<br />
Hôtel Radiss<strong>on</strong> Québec Centre, Québec City<br />
Radiss<strong>on</strong> <strong>Hotel</strong> Québec Centre, Québec City<br />
Ramada Plaza <strong>Hotel</strong> Le Manoir du Casino, Hull<br />
Renaissance M<strong>on</strong>tréal <strong>Hotel</strong>, M<strong>on</strong>tréal<br />
Ritz Carlt<strong>on</strong>, M<strong>on</strong>tréal<br />
S<strong>of</strong>itel M<strong>on</strong>tréal, M<strong>on</strong>tréal<br />
Les Suites Faubourg St. Laurent, M<strong>on</strong>tréal<br />
Novotel M<strong>on</strong>tréal, M<strong>on</strong>tréal<br />
Radiss<strong>on</strong> <strong>Hotel</strong> Québec Centre, Québec City<br />
New Brunswick<br />
Delta Beausejour, M<strong>on</strong>ct<strong>on</strong><br />
Hilt<strong>on</strong> Saint John, Saint John<br />
Holiday Inn Fredrict<strong>on</strong> <strong>Hotel</strong> & Resort, French<br />
Village<br />
Holiday Inn M<strong>on</strong>ct<strong>on</strong>, M<strong>on</strong>ct<strong>on</strong><br />
Howard Johns<strong>on</strong> Brunswick Plaza & C<strong>on</strong>venti<strong>on</strong><br />
Centre, M<strong>on</strong>ct<strong>on</strong><br />
Lord Beaverbrook <strong>Hotel</strong>, Fredrict<strong>on</strong><br />
Sherat<strong>on</strong> Fredrict<strong>on</strong> <strong>Hotel</strong>, Fredrict<strong>on</strong><br />
Rodd Miramichi River, Miramichi<br />
The Fairm<strong>on</strong>t Alg<strong>on</strong>quin, St. Andrew By-the-Sea<br />
Nova Scotia<br />
Cambridge Suites <strong>Hotel</strong>, Halifax<br />
Cambridge Suites <strong>Hotel</strong>, Sydney<br />
Four Points By Sherat<strong>on</strong> Halifax, Halifax<br />
Holiday Inn Halifax Harbourview, Dartmouth<br />
Holiday Inn Express Halifax/Bed<strong>for</strong>d, Halifax<br />
Holiday Inn Select Halifax Centre, Halifax<br />
Howard Johns<strong>on</strong> <strong>Hotel</strong>, Halifax<br />
Keltic Lodge, Ing<strong>on</strong>ish<br />
Liscombe Lodge, Liscomb Mills<br />
Mersey River Chalets, Caled<strong>on</strong>ia<br />
Old Orchard Inn, Wolfville<br />
Park Place Ramada Plaza <strong>Hotel</strong>, Dartmouth<br />
Radiss<strong>on</strong> Suite <strong>Hotel</strong> Halifax, Halifax<br />
Four Points By Sherat<strong>on</strong>, Halifax<br />
The Citadel Halifax <strong>Hotel</strong>, Halifax<br />
The Lord Nels<strong>on</strong> <strong>Hotel</strong> and Suites, Halifax<br />
The Prince George <strong>Hotel</strong>, Halifax<br />
White Point Beach Resort, White Point Queens<br />
Country<br />
RooMers Summer 2003 Volume 13 Number 2 9
Awards<br />
<strong>Hotel</strong>iers<br />
Atlific <strong>Hotel</strong>s & Resorts is pleased to announce the recipient <strong>of</strong><br />
Courtyard’s General Manager <strong>of</strong> the Year <strong>for</strong> Canada regi<strong>on</strong>,<br />
Kelly Anne Yeaman <strong>of</strong> the Courtyard by Marriott Tor<strong>on</strong>to Airport.<br />
The Courtyard Tor<strong>on</strong>to Airport was also bestowed with Marriott's<br />
President's Award. C<strong>on</strong>gratulati<strong>on</strong>s are also extended to Anna<br />
McNutt, General Manager <strong>of</strong> the Residence Inn L<strong>on</strong>d<strong>on</strong> who<br />
received the Gold <strong>Hotel</strong> Status award and to Nancy Champagne,<br />
General Manager <strong>of</strong> the Residence Inn Ottawa who received the<br />
Silver <strong>Hotel</strong> Status award <strong>for</strong> 2002. H<strong>on</strong>ours were also bestowed<br />
to the following: Director <strong>of</strong> Sales <strong>for</strong> 2002, Andrée Parent -<br />
Marriott Château Champlain; Sales Team <strong>for</strong> 2002, Courtyard<br />
by Marriott M<strong>on</strong>treal; Sales Pers<strong>on</strong> <strong>for</strong> 2002, Tom C<strong>on</strong>nolly -<br />
Holiday Inn Vancouver Airport; Team Player <strong>of</strong> 2002, and<br />
Denise Breau - Residence Inn by Marriott Ottawa. And finally,<br />
c<strong>on</strong>gratulati<strong>on</strong>s are also extended to Jean-Pierre Benjamin,<br />
General Manager <strong>of</strong> the Courtyard by Marriott Ottawa in<br />
receiving the Ottawa Business Journal's 2003 Forty Under 40<br />
Award.<br />
<strong>Hotel</strong>s<br />
Calgary's Sherat<strong>on</strong> Suites Calgary Eau Claire has been awarded<br />
the prestigious AAA/CAA Four Diam<strong>on</strong>d Rating by the<br />
American and Canadian Automobile Associati<strong>on</strong>s. The Four<br />
Diam<strong>on</strong>d award recognizes the hotel <strong>for</strong> its excepti<strong>on</strong>al levels <strong>of</strong><br />
hospitality, service and attenti<strong>on</strong> to detail, and <strong>for</strong> its upscale facilities<br />
and wide-variety <strong>of</strong> amenities. The very same property is<br />
also the recipient <strong>of</strong> the prestigious Starwood Select Best in Brand<br />
award <strong>for</strong> 2002 with the highest overall guest satisfacti<strong>on</strong> score<br />
am<strong>on</strong>g its more than 200 hotels in North America. This is the sec<strong>on</strong>d<br />
c<strong>on</strong>secutive year that the <strong>Hotel</strong> has achieved this distincti<strong>on</strong>.<br />
The 151-suite Com<strong>for</strong>t Suites City Centre Tor<strong>on</strong>to has been<br />
named Internati<strong>on</strong>al <strong>Hotel</strong> <strong>of</strong> the Year by Choice <strong>Hotel</strong>s<br />
Internati<strong>on</strong>al, Inc. The property was selected from hotels in 38<br />
countries world-wide.<br />
Whistler-Blackcomb Resort, BC has been awarded the 2003<br />
Golden Eagle Award <strong>for</strong> Overall Envir<strong>on</strong>mental Excellence by<br />
SKI Magazine, <strong>on</strong>e <strong>of</strong> the ski industry's top internati<strong>on</strong>al magazines.<br />
The Golden Eagle Award is the top envir<strong>on</strong>mental award<br />
<strong>for</strong> internati<strong>on</strong>al ski operati<strong>on</strong>s.<br />
10 RooMers Summer 2003 Volume 13 Number 2<br />
...c<strong>on</strong>tinued from page 8<br />
As you come up with ideas, each strategy needs to pass a litmus<br />
test. If your idea cannot meet <strong>on</strong>e <strong>of</strong> the criteria below, you<br />
should questi<strong>on</strong> the viability <strong>of</strong> that initiative:<br />
1. Increase revenues<br />
2. Reduce costs<br />
3. Enhance customer service<br />
4. Increase employee productivity<br />
5. Meet the objective <strong>of</strong> a larger strategic corporate plan<br />
After you have determined a budget number <strong>for</strong> an idea and validated<br />
the viability <strong>of</strong> a strategy comes the most important part -<br />
funding the strategy. If your name is J<strong>on</strong>es, then spend, spend,<br />
spend! If it is not J<strong>on</strong>es, you weigh this initiative against all the<br />
initiatives within your budget and you make the determinati<strong>on</strong><br />
<strong>of</strong> what is funded in year 1, year 2, or year 3. If your initiative<br />
The Radiss<strong>on</strong> Plaza <strong>Hotel</strong> Saskatchewan, Regina, has received<br />
the prestigious Four Diam<strong>on</strong>d Award from AAA/CAA <strong>for</strong> the 9th<br />
c<strong>on</strong>secutive year. The hotel remains the <strong>on</strong>ly four diam<strong>on</strong>d property<br />
in Saskatchewan.<br />
Fairm<strong>on</strong>t <strong>Hotel</strong>s & Resorts captured the 2003 Gold Award <strong>for</strong><br />
Most Effective Web Site from the Associati<strong>on</strong> <strong>of</strong> Travel<br />
Marketing Executives. Award submissi<strong>on</strong>s are judged <strong>on</strong> innovati<strong>on</strong>,<br />
relevance to the marketing needs <strong>of</strong> the business and dem<strong>on</strong>strated<br />
and quantitative results.<br />
The Kensingt<strong>on</strong> Riverside Inn has recently been h<strong>on</strong>oured, not<br />
<strong>on</strong>ce but twice. The Inn has received the Four Diam<strong>on</strong>d Award<br />
from CAA/AAA. This makes the Kensingt<strong>on</strong> Riverside Inn the<br />
<strong>on</strong>ly property in the B & B/Inn category in Alberta to have<br />
achieved this designati<strong>on</strong>. In additi<strong>on</strong> to the four diam<strong>on</strong>d rating,<br />
the Inn has been voted by inn goers in Arringt<strong>on</strong>'s Bed &<br />
Breakfast Journal's 2003 Book <strong>of</strong> Lists as <strong>on</strong>e <strong>of</strong> the top 15<br />
B&B/Inns - 'Best in Canada'.<br />
The Metropolitan <strong>Hotel</strong> Tor<strong>on</strong>to and its two restaurants, Lai<br />
Wah Heen and Hemispheres, have each been awarded the<br />
CAA/AAA Four Diam<strong>on</strong>d Award. The announcement <strong>of</strong> the 2003<br />
awards marks the sixth c<strong>on</strong>secutive year that the Metropolitan has<br />
been awarded 12 diam<strong>on</strong>ds.<br />
The Greater Tor<strong>on</strong>to <strong>Hotel</strong> Associati<strong>on</strong> (GTHA) presented the<br />
inaugural Pierre Bougain Award to three <strong>of</strong> the city's top hotels.<br />
Am<strong>on</strong>g this year's winners were Stage West <strong>Hotel</strong> in Mississauga<br />
in the category <strong>of</strong> small hotels (under 200 rooms), the Park Hyatt<br />
in the category <strong>of</strong> mid-sized hotels (200-250 rooms) and the<br />
Fairm<strong>on</strong>t Royal York <strong>Hotel</strong> in the category <strong>of</strong> large hotels (over<br />
750 rooms). The awards were presented by Bougain's widow<br />
Dorothy and h<strong>on</strong>our the memory <strong>of</strong> <strong>on</strong>e <strong>of</strong> Canada's premier hoteliers.<br />
The awards will be presented annually by the GTHA.<br />
Two Canadian boutique hotels have made C<strong>on</strong>dé Nast Traveler<br />
magazine's list <strong>of</strong> hot new properties. <strong>Hotel</strong> Gault, in M<strong>on</strong>treal,<br />
and Opus <strong>Hotel</strong>, in Vancouver, made the cut in the "best urban<br />
hotels" category. <strong>Hotel</strong> Gault is a <strong>for</strong>mer textiles factory that has<br />
been c<strong>on</strong>verted into 30 l<strong>of</strong>t-style rooms. The Opus <strong>Hotel</strong> features<br />
97 rooms and suites.<br />
has an ROI payback within 12 m<strong>on</strong>ths, then that's an easy decisi<strong>on</strong><br />
- Do It.<br />
I advocate a balanced approach. With a finite number <strong>of</strong> dollars<br />
at your disposal, hard decisi<strong>on</strong>s are made. I love seeing new and<br />
sexy technology when I walk into a hotel or restaurant but I<br />
equally appreciate sparkling silverware and a renovated room.<br />
So, we are not the J<strong>on</strong>eses, but with a good in<strong>for</strong>mati<strong>on</strong> technology<br />
strategy in hand, we can optimize our existing systems and<br />
ensure we run our businesses effectively.<br />
Neil Holm is President <strong>of</strong> hyphen In<strong>for</strong>mati<strong>on</strong> Systems<br />
Management. hyphen celebrates their 10th year <strong>of</strong> c<strong>on</strong>necting<br />
in<strong>for</strong>mati<strong>on</strong> and operati<strong>on</strong>al systems <strong>of</strong> all sizes.<br />
www.hyphenism.com
Hunter Amenities Internati<strong>on</strong>al Ltd.<br />
~ A Full-Line Manufacturer <strong>of</strong> <strong>Hotel</strong> Amenities ~<br />
Hunter Amenities Internati<strong>on</strong>al Ltd. is<br />
a 100 per cent Canadian owned manufacturer<br />
<strong>of</strong> hotel amenities, retail and<br />
spa products. Established in 1981,<br />
Hunter has developed an impressive<br />
customer base by focusing <strong>on</strong> customer<br />
requirements both from a design<br />
and product viewpoint. Today, the<br />
company remains the <strong>on</strong>ly full-line<br />
manufacturer <strong>of</strong> hotel amenities in<br />
Canada and the third largest in North<br />
America. Its exports to the United<br />
States comprise over 70 per cent <strong>of</strong> its<br />
annual sales volume. These products<br />
include shampoo, c<strong>on</strong>diti<strong>on</strong>er, bath<br />
gel, mouthwash, loti<strong>on</strong>, soap, as well<br />
as shower caps, sew kits, shoe mitts,<br />
and vanity kits.<br />
VIP Internati<strong>on</strong>al Corporati<strong>on</strong><br />
~ Driving Revenue through Channel Marketing ~<br />
VIP Internati<strong>on</strong>al (www.vipintcorp.com)<br />
is a channel marketing organizati<strong>on</strong><br />
that drives revenue <strong>for</strong> hoteliers, car<br />
rental owners and regi<strong>on</strong>al airlines<br />
through a multi-channel reservati<strong>on</strong><br />
sales center, the adopti<strong>on</strong> <strong>of</strong> leadingedge<br />
technology, and partnerships with<br />
clients to provide <strong>on</strong>going educati<strong>on</strong>.<br />
The Alberta-based firm pursues a missi<strong>on</strong><br />
<strong>of</strong> being "the number <strong>on</strong>e producer<br />
<strong>of</strong> bookings per client." This is<br />
accomplished through mastering the<br />
electr<strong>on</strong>ic channel marketing envir<strong>on</strong>ment,<br />
developing and implementing<br />
strategies <strong>for</strong> each client's unique positi<strong>on</strong>,<br />
and educating customers about<br />
how to optimize participati<strong>on</strong> in the<br />
changing electr<strong>on</strong>ic marketplace.<br />
VIP's approach to generating business<br />
through electr<strong>on</strong>ic distributi<strong>on</strong> can be<br />
seen with Candlewood Suites,<br />
Brad<strong>for</strong>d Homesuites, Regal <strong>Hotel</strong>s<br />
Internati<strong>on</strong>al, ClubHouse Inn & Suites,<br />
Hunter's unique portfolio <strong>of</strong> bottle<br />
shapes, liquids, and soap shapes is<br />
very extensive and c<strong>on</strong>stantly expanding.<br />
Hunter now manufactures the<br />
industry's most innovative spa treatments<br />
with indigenous <strong>for</strong>mulati<strong>on</strong>s.<br />
Hunter provides mainly hotel specific<br />
amenity lines but does own a c<strong>on</strong>siderable<br />
number <strong>of</strong> stock lines which are<br />
<strong>of</strong>fered to a wide range <strong>of</strong> hotels as<br />
well as distributors. Hunter will also<br />
manufacture amenities under brand<br />
Fox Rent-A-Car, and U-Save Auto<br />
Rental. Each has experienced unprecedented<br />
increases <strong>of</strong> 30 to 75 % in their<br />
GDS, Internet and voice reservati<strong>on</strong>s<br />
as VIP clients. In 2002, VIP's aggressive<br />
approach to Internet distributi<strong>on</strong><br />
resulted in more than a 100 % increase<br />
in Internet bookings. Growth has also<br />
come through the creati<strong>on</strong> <strong>of</strong> a worldclass<br />
call center achieving c<strong>on</strong>versi<strong>on</strong>s<br />
as high as 63 %.<br />
The company is a central distributi<strong>on</strong><br />
point to every viable Internet web site,<br />
and to all <strong>of</strong> the major global distributi<strong>on</strong><br />
systems including Sabre, Galileo,<br />
licensing agreements, i.e. Garden<br />
Botanika®, Deserving Thyme®, and<br />
Unilever® products. The company<br />
owns all its specifically developed spa<br />
<strong>for</strong>mulati<strong>on</strong>s and c<strong>on</strong>tinues to develop<br />
new treatments as trends dictate.<br />
Hunter operates from a new manufacturing<br />
facility in Burlingt<strong>on</strong>, Ontario<br />
(liquid filling and compounding) utilizing<br />
some <strong>of</strong> the most advanced technology<br />
and equipment lines and out <strong>of</strong><br />
its soap facility in Elora, Ontario<br />
which has been recently upgraded with<br />
the utmost state-<strong>of</strong>-the-art equipment.<br />
Visit: www.hunteramenities.com <strong>for</strong><br />
more in<strong>for</strong>mati<strong>on</strong>.<br />
Pegasus, WorldRes, Amadeus, and<br />
Worldspan. VIP is involved in all<br />
facets <strong>of</strong> reservati<strong>on</strong> generati<strong>on</strong> including<br />
everything from c<strong>on</strong>sortia to the<br />
newest Internet merchant models to<br />
ensure that its clients reap the most<br />
revenue possible from their provider.<br />
VIP, in anticipati<strong>on</strong> <strong>of</strong> changing technological<br />
trends, has embarked <strong>on</strong> a<br />
path to c<strong>on</strong>tinually improve and<br />
enhance its products and services. VIP<br />
is focused <strong>on</strong> what it feels is most<br />
important to its clients, the generati<strong>on</strong><br />
<strong>of</strong> business. While the industry is moving<br />
toward a "technology <strong>on</strong>ly" commodity<br />
oriented <strong>of</strong>fering, VIP views<br />
itself as an expert producer <strong>of</strong> business<br />
through electr<strong>on</strong>ic channels. VIP provides<br />
cost effective and technologically<br />
advanced c<strong>on</strong>necti<strong>on</strong>s, but also<br />
expends significant resources to ensure<br />
these channels are delivering as many<br />
bookings as possible.<br />
RooMers Summer 2003 Volume 13 Number 2 11
Who’s Where Now<br />
Mari<strong>on</strong> Anders<strong>on</strong>, Director <strong>of</strong> Sales & Marketing, Fairm<strong>on</strong>t Chateau Whistler, BC � Genevieve Archambault,<br />
Corporate Sales Manager, <strong>Hotel</strong> Gouverneur Place Dupuis, M<strong>on</strong>treal � Tim Aubrey, Sr. VP - Finance, Fairm<strong>on</strong>t<br />
<strong>Hotel</strong>s & Resorts, Tor<strong>on</strong>to � Isabelle Beauregard, Sales and Marketing Director, <strong>Hotel</strong> Gouverneur Ile Char<strong>on</strong>,<br />
M<strong>on</strong>treal � Jacques Burelle, President and Chief Operating Officer (COO), Ottawa <strong>Tourism</strong> and C<strong>on</strong>venti<strong>on</strong><br />
Authority Inc., Ottawa � Johane Car<strong>on</strong>, Director - Sales & Marketing, Accor <strong>Hotel</strong>s, M<strong>on</strong>treal � David Chizda,<br />
Director <strong>of</strong> Sales & Marketing, Winnipeg C<strong>on</strong>venti<strong>on</strong> Centre, Winnipeg � T<strong>on</strong>y Colantino, Regi<strong>on</strong>al Director -<br />
Select Service and Extended Stay Lodging <strong>for</strong> Canada, Marriott <strong>Hotel</strong>s <strong>of</strong> Canada, Tor<strong>on</strong>to � Vito Curalli, Vice-<br />
President <strong>of</strong> Franchise Development - Canada, AFM Hospitality, Tor<strong>on</strong>to � Brigitte Fritz, General Manager, The<br />
Fairm<strong>on</strong>t Palliser, Calgary � Holly Fuentes, Sales Manager - Local Corporate Sales, Pan Pacific <strong>Hotel</strong> Vancouver<br />
� Tiffany Gilmore, Director <strong>of</strong> Sales, Hilt<strong>on</strong> Garden Inn Tor<strong>on</strong>to/Markham � Ken Greene, President, Howard<br />
Johns<strong>on</strong> Internati<strong>on</strong>al, New Jersey � Laurence Grus<strong>on</strong>, Tour and Travel Director, Gouverneur Inc., M<strong>on</strong>treal �<br />
Vineet Gupta, Vice President - Technology, Fairm<strong>on</strong>t <strong>Hotel</strong>s & Resorts, Tor<strong>on</strong>to � Charles Head, General<br />
Manager, The Fairm<strong>on</strong>t Winnipeg, Winnipeg � Colin Hedders<strong>on</strong>, Director <strong>of</strong> Rooms, Metropolitan <strong>Hotel</strong>,<br />
Vancouver � Robert Herman, Diva at the Met Restaurant Manager, Metropolitan <strong>Hotel</strong>, Vancouver � Alex<br />
Kassatly, General Manager, Fairm<strong>on</strong>t Le Château Fr<strong>on</strong>tenac, Quebec City � Joseph Klein, General Manager,<br />
Fairm<strong>on</strong>t Alg<strong>on</strong>quin, St. Andrews by-the-Sea, NB � Sylvain Lacoste, Sales Director - Business Accounts,<br />
Gouverneur Inc., M<strong>on</strong>treal � Kevin La<strong>for</strong>et, Interim CEO, Casino Windsor, Windsor � Kai Lamle, General<br />
Manager, Crowne Plaza Tor<strong>on</strong>to Centre, Tor<strong>on</strong>to � Kiaran MacD<strong>on</strong>ald, General Manager, The Fairm<strong>on</strong>t<br />
Scottsdale Princess, Ariz<strong>on</strong>a � Brian McD<strong>on</strong>ald, Vice President and C<strong>on</strong>troller, Fairm<strong>on</strong>t <strong>Hotel</strong>s & Resorts,<br />
Tor<strong>on</strong>to � Matthew Opferkuch, Executive Assistant Manager, Metropolitan <strong>Hotel</strong>, Vancouver � Mark Pearce,<br />
Interim President, Choice <strong>Hotel</strong>s Canada Inc., Mississauga � Anne-Marie Roy, Nati<strong>on</strong>al Sales Director,<br />
Gouverneur Inc., M<strong>on</strong>treal � Greg Royer, President, Travelodge Canada, Calgary � Roger Soane, General<br />
Manager, The Fairm<strong>on</strong>t Royal Pavili<strong>on</strong> and The Fairm<strong>on</strong>t Glitter Bay, Barbados � Rachael Streek-Buma,<br />
Corporate Groups Sales Manager, Crowne Plaza Tor<strong>on</strong>to Centre � Susan Sturgess, Chairman, Ontario<br />
Accommodati<strong>on</strong> Associati<strong>on</strong>, Peterborough � James Wu, General Manager, Com<strong>for</strong>t Inn Kelowna<br />
The <strong>HAC</strong> represents this industry as a whole.<br />
One <strong>of</strong> our main functi<strong>on</strong>s is to bring hotelier<br />
and supplier together through in<strong>for</strong>mati<strong>on</strong> and<br />
publicati<strong>on</strong>s such as RooMers.<br />
Take advantage <strong>of</strong> our generous Summer<br />
and Fall <strong>of</strong>fers and reach out to your market.<br />
C<strong>on</strong>tact Nader Shureih <strong>for</strong> more in<strong>for</strong>mati<strong>on</strong><br />
at 613.237.7149 x 13, or<br />
shureih@hotelassociati<strong>on</strong>.ca<br />
RooMers is a quarterly publicati<strong>on</strong> and is<br />
published by the <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada.<br />
Address comments or questi<strong>on</strong>s to the Editor:<br />
Andrea Myers<br />
<strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada<br />
130 Albert St., Suite 1206, Ottawa, ON K1P 5G4<br />
Tel: 613.237.7149 Fax: 613.237.8928<br />
Web: www.hotelassociati<strong>on</strong>.ca<br />
The <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada is the federati<strong>on</strong> <strong>of</strong> provincial and territorial hotel<br />
associati<strong>on</strong>s, hotel chains and suppliers with a mandate to represent members<br />
nati<strong>on</strong>ally and internati<strong>on</strong>ally and to provide cost effective services which stimulate<br />
and encourage a free market accommodati<strong>on</strong> industry.<br />
Printing sp<strong>on</strong>sored by: hyphen In<strong>for</strong>mati<strong>on</strong> Systems Management<br />
12 RooMers Summer 2003 Volume 13 Number 2<br />
Upcoming Events<br />
The Power Within - Ignite the Spirit<br />
October 22nd, 2003<br />
Metro Tor<strong>on</strong>to C<strong>on</strong>venti<strong>on</strong> Centre - South Building<br />
1-866-994-2555 ext. 227 or www.powerwithin.com<br />
Quebec <strong>Hotel</strong> Associati<strong>on</strong><br />
Annual C<strong>on</strong>venti<strong>on</strong><br />
October 2003<br />
British Columbia & Yuk<strong>on</strong> <strong>Hotel</strong> Associati<strong>on</strong><br />
Annual C<strong>on</strong>venti<strong>on</strong> and Tradeshow<br />
November 2 - 4, 2003<br />
Vancouver, BC<br />
www.bcyha.com<br />
<strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada<br />
12th Annual C<strong>on</strong>ference & Trade Show<br />
Mark your calendars:<br />
February 9th & 10th, 2004<br />
Fairm<strong>on</strong>t Royal York, Tor<strong>on</strong>to<br />
Canadian <strong>Hotel</strong> Investment C<strong>on</strong>ference<br />
Mark your calendars:<br />
March 29th - 30th, 2004 in Tor<strong>on</strong>to