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KPMG Quantifies Impact on Tourism for HAC - Hotel Association of ...

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<str<strong>on</strong>g>KPMG</str<strong>on</strong>g> <str<strong>on</strong>g>Quantifies</str<strong>on</strong>g> <str<strong>on</strong>g>Impact</str<strong>on</strong>g> <strong>on</strong> <strong>Tourism</strong> <strong>for</strong> <strong>HAC</strong><br />

At the outset <strong>of</strong> the War in Iraq, which was almost immediately<br />

followed by the first outbreak <strong>of</strong> SARS, the <strong>Hotel</strong><br />

Associati<strong>on</strong> <strong>of</strong> Canada recognized that it must have quantifiable<br />

research and data <strong>on</strong> hand in order to effectively<br />

handle the situati<strong>on</strong>. Accordingly, <str<strong>on</strong>g>KPMG</str<strong>on</strong>g> was commissi<strong>on</strong>ed<br />

by <strong>HAC</strong> to undertake this analysis in early March.<br />

Since the week <strong>of</strong> March 2nd, 2003 (the week the first<br />

Canadian SARS death was reported) and June 1st (the most<br />

recent data available<br />

at press<br />

time), the aggregate<br />

decline in<br />

tourism expenditures<br />

in the<br />

Tor<strong>on</strong>to area is<br />

estimated by<br />

<str<strong>on</strong>g>KPMG</str<strong>on</strong>g> at almost<br />

$211 milli<strong>on</strong>. Of<br />

this amount, $79<br />

milli<strong>on</strong> is attributed<br />

to the accommodati<strong>on</strong><br />

sector,<br />

$50 milli<strong>on</strong> to<br />

food and beverage,<br />

$18 milli<strong>on</strong><br />

to recreati<strong>on</strong> and<br />

entertainment,<br />

$29 milli<strong>on</strong> to<br />

both public and private transportati<strong>on</strong>, and the remainder<br />

falls to "other" expenditures.<br />

The greatest declines came in the m<strong>on</strong>th <strong>of</strong> April with<br />

tourism spending dropping by $96 milli<strong>on</strong> over April 2002.<br />

During the week <strong>of</strong> April 27th al<strong>on</strong>e, total expenditures<br />

were 60% lower than the same week the previous year.<br />

Summer 2003<br />

Volume 13<br />

Number 2<br />

Inside this issue...<br />

While Tor<strong>on</strong>to is the lightening rod nati<strong>on</strong>ally, the losses<br />

c<strong>on</strong>tinue to mount across the country with Vancouver showing<br />

losses <strong>of</strong> $63 milli<strong>on</strong>, M<strong>on</strong>treal indicating $49 milli<strong>on</strong><br />

and Niagara Falls, $25 milli<strong>on</strong>.<br />

Over the course <strong>of</strong> the coming weeks, <str<strong>on</strong>g>KPMG</str<strong>on</strong>g> will produce<br />

regular weekly estimates <strong>of</strong> travel expenditure variances<br />

between 2003 and 2002 <strong>for</strong> each <strong>of</strong> M<strong>on</strong>treal, Ottawa,<br />

Tor<strong>on</strong>to, Niagara Falls, Calgary and Vancouver. <str<strong>on</strong>g>KPMG</str<strong>on</strong>g>'s<br />

methodology<br />

includes use <strong>of</strong><br />

Smith Travel<br />

Research and<br />

Statistics<br />

Canada's "Cities"<br />

data as well as<br />

both <str<strong>on</strong>g>KPMG</str<strong>on</strong>g> and<br />

<strong>HAC</strong>'s comprehensive<br />

nati<strong>on</strong>al<br />

hotel database.<br />

Government Relati<strong>on</strong>s - Travel Coaliti<strong>on</strong> and Nutriti<strong>on</strong> Labelling...page 2<br />

Green Leaf Eco-Rating Program - Participating Properties...page 6<br />

Additi<strong>on</strong>al in<strong>for</strong>mati<strong>on</strong><br />

is available by<br />

c<strong>on</strong>tacting Jeff Dover<br />

at <str<strong>on</strong>g>KPMG</str<strong>on</strong>g> (416) 777-<br />

8268.<br />

For up-to-date reports <strong>on</strong> SARS, BSE and West Nile,<br />

visit the following web sites:<br />

CANADIAN TOURISM COMMISSION<br />

www.canadatourism.com<br />

HEALTH CANADA<br />

www.hc-sc.gc.ca<br />

Printing sp<strong>on</strong>sored by:


Government Relati<strong>on</strong>s<br />

Travel Coaliti<strong>on</strong> Seeks Immediate<br />

Acti<strong>on</strong><br />

"Cabinet needs to immediately implement the unanimous<br />

report <strong>of</strong> the Comm<strong>on</strong>s Transport Committee<br />

that was released last m<strong>on</strong>th," said the <strong>Hotel</strong><br />

Associati<strong>on</strong> <strong>of</strong> Canada in a press c<strong>on</strong>ference <strong>on</strong> June<br />

16th. "We all know what needs to be d<strong>on</strong>e. Cabinet<br />

needs to act be<strong>for</strong>e there are more lay<strong>of</strong>fs and bankruptcies<br />

in the industry."<br />

Am<strong>on</strong>g other things, the report called <strong>for</strong> the eliminati<strong>on</strong><br />

<strong>of</strong> the Air Travellers Security Charge, the suspensi<strong>on</strong><br />

<strong>of</strong> federal airport rents <strong>for</strong> two years and a 50 per<br />

cent reducti<strong>on</strong> in the federal aviati<strong>on</strong> fuel excise tax<br />

rate <strong>for</strong> two years.<br />

The Federal Government's inacti<strong>on</strong> is c<strong>on</strong>spicuous.<br />

Other governments have taken acti<strong>on</strong> - the U.S. recently<br />

suspended collecti<strong>on</strong> <strong>of</strong> their air security charge<br />

until September 30th.<br />

The accommodati<strong>on</strong> industry has been hit over and<br />

over again the past two years as a result <strong>of</strong> 9 -11 and its<br />

aftermath, the War <strong>on</strong> Terrorism, the War in Iraq, a<br />

s<strong>of</strong>tening ec<strong>on</strong>omy, SARS and BSE, and through it all<br />

government has c<strong>on</strong>tinued collecting spiralling fees<br />

and taxes charged to air travellers. C<strong>on</strong>sumers need<br />

relief, not more stalling.<br />

The Travel Industry Cost Coaliti<strong>on</strong> is dedicated to<br />

achieving immediate reducti<strong>on</strong>s in governmentimposed<br />

fees and taxes <strong>on</strong> air transportati<strong>on</strong>. The<br />

founding members <strong>of</strong> the Coaliti<strong>on</strong> are the <strong>Hotel</strong><br />

Associati<strong>on</strong> <strong>of</strong> Canada, the Associati<strong>on</strong> <strong>of</strong> Canadian<br />

Travel Agencies, the Canadian Airports Council, the<br />

<strong>Tourism</strong> Industry Associati<strong>on</strong> <strong>of</strong> Canada, and the Air<br />

Transport Associati<strong>on</strong> <strong>of</strong> Canada. Members <strong>of</strong> the<br />

Coaliti<strong>on</strong> directly employ over 600,000 people across<br />

Canada, generate $56 billi<strong>on</strong> annually in sales and $19<br />

billi<strong>on</strong> in taxes <strong>for</strong> governments.<br />

<strong>HAC</strong> Fights Bill C-398 - Mandatory<br />

Nutriti<strong>on</strong> Labelling<br />

This Private Member's Bill, sp<strong>on</strong>sored by MP Tom<br />

Wappel, would <strong>for</strong>ce hotels and restaurants to label<br />

calorie, fat and sodium c<strong>on</strong>tents <strong>on</strong> all <strong>of</strong> their menus.<br />

This proposal would be virtually impossible to implement<br />

given the enormous variety <strong>of</strong> menu items and<br />

opti<strong>on</strong>s available.<br />

2 RooMers Summer 2003 Volume 13 Number 2<br />

As the <strong>HAC</strong> has pointed out to Ministers and caucus,<br />

hotels <strong>of</strong>fer guests the freedom <strong>of</strong> choice from thousands<br />

<strong>of</strong> ingredients, which results in literally milli<strong>on</strong>s<br />

<strong>of</strong> combinati<strong>on</strong>s <strong>of</strong> meal services in our restaurants,<br />

dining rooms, banquet halls, dining in guest rooms and<br />

<strong>of</strong>f-site catering. It would be truly impossible to communicate<br />

caloric, fat or sodium c<strong>on</strong>tent <strong>on</strong> menus.<br />

The <strong>HAC</strong> appreciates the importance <strong>of</strong> healthy<br />

lifestyles and as a service industry have already<br />

resp<strong>on</strong>ded to public demand. But how can you analyse<br />

c<strong>on</strong>tent, which changes daily, and print menus that<br />

could theoretically be hundreds <strong>of</strong> pages l<strong>on</strong>g?<br />

This unworkable proposal does not make sense. Even<br />

if this was not being c<strong>on</strong>sidered at a time when our<br />

industry is suffering hundreds <strong>of</strong> milli<strong>on</strong>s <strong>of</strong> dollars in<br />

losses we would veraciously oppose this legislati<strong>on</strong> as<br />

unwieldy, costly and impractical.<br />

Do the words “frivolous litigati<strong>on</strong>” come to mind?<br />

A vote initially planned <strong>for</strong> June has been delayed until<br />

the Fall due to the Parliamentary recess.<br />

Canada - U.S. Relati<strong>on</strong>ship<br />

A key issue <strong>for</strong> the accommodati<strong>on</strong> industry is Canada<br />

- U.S. relati<strong>on</strong>s. At the <strong>on</strong>set <strong>of</strong> the War in Iraq we<br />

pointed out to the Prime Minister that Canada must<br />

support its best friend; a country which in 2002 sent<br />

16.5 milli<strong>on</strong> visitors to Canada, stayed overnight and<br />

spent $8.5 billi<strong>on</strong>.<br />

Canada's perceived lack <strong>of</strong> support <strong>for</strong> the U.S.-led<br />

war, together with public shots that some Ministers and<br />

backbenchers took at the U.S., has led to further deteriorati<strong>on</strong><br />

<strong>of</strong> relati<strong>on</strong>s between our two countries. The<br />

current situati<strong>on</strong> in Canada with SARS and BSE exasperated<br />

this situati<strong>on</strong> that is currently <strong>HAC</strong>'s <strong>for</strong>emost<br />

government relati<strong>on</strong>s acti<strong>on</strong> agenda item.<br />

In Other News...<br />

T<strong>on</strong>y Pollard appeared be<strong>for</strong>e the Copyright Board <strong>of</strong><br />

Canada <strong>on</strong> June 17th, objecting to SOCAN Tariff 18<br />

which would increase fees <strong>for</strong> Recorded Music <strong>for</strong><br />

dancing by up to 249 per cent.


Update your Bookmarks and Address Book<br />

The <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada has a new home <strong>on</strong> the World Wide Web!<br />

We can now be found <strong>on</strong>-line at:<br />

www.hotelassociati<strong>on</strong>.ca<br />

Please be sure to take note <strong>of</strong> our new email addresses:<br />

T<strong>on</strong>y Pollard, President Andrea Myers, Marketing & Member Services<br />

pollard@hotelassociati<strong>on</strong>.ca myers@hotelassociati<strong>on</strong>.ca<br />

Debi Brown, Administrati<strong>on</strong> & Meetings Nader Shureih, Sales & Marketing<br />

brown@hotelassociati<strong>on</strong>.ca shureih@hotelassociati<strong>on</strong>.ca<br />

Member Benefit<br />

Update NEW!<br />

Let us help you get your promoti<strong>on</strong>al mailings <strong>on</strong>e<br />

step closer to your target audience. It's taken some<br />

time, but we've managed to create a database <strong>of</strong><br />

individual Canadian accommodati<strong>on</strong> properties that<br />

is now just over 6,400 in number. Choose your<br />

parameters (province, city, # <strong>of</strong> rooms, etc.) and<br />

we'll send you 1,000 pre-printed mailing labels <strong>for</strong><br />

<strong>on</strong>ly $50. That's just 5¢ per label! (Note: Members<br />

may take advantage <strong>of</strong> this benefit <strong>on</strong>ce per membership<br />

period.)<br />

If you're looking to reach more than just <strong>on</strong>e thousand<br />

properties, we also <strong>of</strong>fer a mailing service.<br />

Send us your material, ready <strong>for</strong> mailing in<br />

envelopes and postage affixed, and we'll take it from<br />

there. The cost to members <strong>for</strong> this service is just<br />

$30 per 100 envelopes.<br />

The <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada’s<br />

2003/04 MEMBER DIRECTORY<br />

will so<strong>on</strong> be ready <strong>for</strong> distributi<strong>on</strong>!<br />

Members: Look <strong>for</strong> your complimentary<br />

copy in the mail early July.<br />

The Directory is also available <strong>for</strong> purchase.<br />

For info call (613) 237-7149 or email<br />

info@hotelassociati<strong>on</strong>.ca<br />

RooMers Summer 2003 Volume 13 Number 2 3


Energy Management<br />

with the OEE<br />

In today's challenging times it is an accepted reality that<br />

energy savings nearly always go to the bottom line. Saving<br />

energy by automatically resetting a room temperature when<br />

a guest is out is <strong>on</strong>ly logical c<strong>on</strong>sidering rented rooms are<br />

unoccupied 60 per cent <strong>of</strong> the time.<br />

The basic premise <strong>of</strong> energy management systems is to<br />

allow preset room temperatures to go up and down when<br />

guests vacate or return to their rooms. Naturally there is a<br />

trade-<strong>of</strong>f between guest com<strong>for</strong>t and energy savings.<br />

Working with Natural Resources Canada’s Office <strong>of</strong><br />

Energy Efficiency (OEE) will help you lower energy costs,<br />

shorten payback periods and reduce greenhouse gas emissi<strong>on</strong>s<br />

that c<strong>on</strong>tribute to climate change. The Energy<br />

Innovators Initiative (EII) Energy Retr<strong>of</strong>it Assistance or<br />

ERA (3) provides eligible commercial and instituti<strong>on</strong>al<br />

organizati<strong>on</strong>s with financial support to implement or<br />

expand the scope <strong>of</strong> new energy retr<strong>of</strong>it projects. Limited<br />

funds are available, with priority going to projects dem<strong>on</strong>strating<br />

the largest reducti<strong>on</strong>s in energy c<strong>on</strong>sumpti<strong>on</strong>.<br />

Eligible organizati<strong>on</strong>s with three or less buildings may<br />

receive $7.50 per gigajoule saved in an energy retr<strong>of</strong>it project<br />

- up to $250,000 or 25 per cent <strong>of</strong> approved project<br />

costs. Only projects resulting in annual energy c<strong>on</strong>sumpti<strong>on</strong><br />

savings <strong>of</strong> 5000 gigajoules or more will be c<strong>on</strong>sidered.<br />

Learn more by c<strong>on</strong>tacting the Office <strong>of</strong> Energy Innovati<strong>on</strong><br />

at Natural Resources Canada by calling (613) 943-0643 or<br />

by visiting http://oee.nrcan.gc.ca.<br />

OEE is a <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada Strategic Partner.<br />

ESDEKAY<br />

UMBRELLA<br />

& PROMOTIONS #7-12240 Horseshoe Way<br />

Richm<strong>on</strong>d, BC V7Y 4X9<br />

Tel: 604.277.3805<br />

Fax: 604.277.3874<br />

Email: esdekay@telus.net<br />

4 RooMers Summer 2003 Volume 13 Number 2<br />

HSMAI - A Key to<br />

Success<br />

By: Kris Crundwell, Canadian Chapter President<br />

In early 2003 business travel appeared to be slowly <strong>on</strong> its<br />

way back up when we were hit with terrorism alerts, the<br />

War in Iraq, SARS, the Air Canada situati<strong>on</strong> and BSE.<br />

Everyday you pick up the newspaper there is another reas<strong>on</strong><br />

not to travel.<br />

People will c<strong>on</strong>tinue to travel, but they’ll travel by car,<br />

train, boat, RV, bus and limited-range air. <strong>Hotel</strong>iers must<br />

work strategically to <strong>for</strong>m these partnership relati<strong>on</strong>ships<br />

and create innovative and appealing customer programs<br />

that can be cross promoted <strong>for</strong> mutual benefit.<br />

Good value will help drive a return to travel. A poor ec<strong>on</strong>omy<br />

demands good value <strong>on</strong> every purchase. Good value<br />

does not necessarily mean "fire sales" but c<strong>on</strong>sumers are<br />

seeking extra value programs and packages providing both<br />

savings and, equally important, extra customer benefit.<br />

So what should you be doing in these challenging times<br />

in order to make a difference?<br />

Join the Hospitality, Sales and Marketing Associati<strong>on</strong><br />

Internati<strong>on</strong>al (HSMAI). HSMAI is an associati<strong>on</strong> dedicated<br />

to being an in<strong>for</strong>mati<strong>on</strong> portal <strong>for</strong> those who direct sales<br />

and marketing functi<strong>on</strong>s in hospitality, travel and tourism.<br />

Membership privileges include access to their publicati<strong>on</strong>s<br />

and in<strong>for</strong>mati<strong>on</strong> resources; educati<strong>on</strong>al and recogniti<strong>on</strong><br />

<strong>for</strong>ums; business and networking <strong>for</strong>ums. In additi<strong>on</strong>, your<br />

Canadian membership will provide you with a Canadianchapter<br />

newsletter, local educati<strong>on</strong>al and networking<br />

<strong>for</strong>ums, various discounts and much more.<br />

For more in<strong>for</strong>mati<strong>on</strong> <strong>on</strong> membership visit :<br />

www.hsmai.org or www.hsmai.ca.<br />

E-Commerce Growth<br />

The Hospitality Sales and Marketing Associati<strong>on</strong><br />

(HSMAI) reports that a survey by TravelClick c<strong>on</strong>cluded<br />

Internet reservati<strong>on</strong>s received at the central reservati<strong>on</strong>s<br />

<strong>of</strong>fices <strong>for</strong> the major hotel chains grew 75 per cent in<br />

2002 over 2001. Notably this increase resulted primarily<br />

from the brands' own web sites. The report shows that<br />

twice as many reservati<strong>on</strong>s came through GDS channels<br />

than Internet sites.<br />

The 33 major chains/brands which participated in the survey<br />

reported that 13 per cent <strong>of</strong> their total CRO reservati<strong>on</strong>s<br />

were received from their brand website in 2002,<br />

while six per cent <strong>of</strong> all reservati<strong>on</strong>s were secured from<br />

third-party Internet sites. Less than half, or 42 per cent <strong>of</strong><br />

reservati<strong>on</strong>s were made by ph<strong>on</strong>e to the CRO's.


Notable & Newsworthy<br />

TRANSITIONS<br />

Effective this past April 15th, Six<br />

C<strong>on</strong>tinents PLC, the U.K. parent company<br />

<strong>of</strong> Six C<strong>on</strong>tinents <strong>Hotel</strong>s, Inc. (SHC),<br />

demerged its hotel business from its retail<br />

business (pubs and restaurants). The hotel<br />

business has been renamed<br />

InterC<strong>on</strong>tinental <strong>Hotel</strong>s Group PLC.<br />

The website is www.ichotelsgroup.com.<br />

The 459- room Renaissance M<strong>on</strong>treal<br />

<strong>Hotel</strong> has been sold to McGill University<br />

(to be used as a student dormitory) as part<br />

<strong>of</strong> a restructuring and expansi<strong>on</strong> <strong>of</strong> the<br />

Marriott brand in Canada. Marriott also<br />

plans to add a sec<strong>on</strong>d Residence Inn by<br />

Marriott to M<strong>on</strong>treal and a Courtyard by<br />

Marriott to Quebec City. Other Canadian<br />

openings will include: the 250-room<br />

Renaissance Tor<strong>on</strong>to Airport <strong>Hotel</strong> in<br />

September and the Marriott Victoria<br />

Inner Harbour <strong>Hotel</strong> in March 2004.<br />

Marriott also has an agreement in principle<br />

with Pinnacle Internati<strong>on</strong>al to operate the<br />

446-room Pinnacle <strong>Hotel</strong> in downtown<br />

Vancouver, effective July 1, 2003.<br />

The 150-room Euro-Can hotel, Windsor,<br />

ON has been purchased <strong>for</strong> $7.8 milli<strong>on</strong>,<br />

and 50 suites will be closed to be used as a<br />

double-occupancy residences <strong>for</strong> students<br />

at Lambt<strong>on</strong> College starting next<br />

September. Ontario universities and colleges<br />

are acquiring or leasing hotels as<br />

they get ready to handle the double-cohort<br />

<strong>of</strong> students expected this fall.<br />

Holiday Inn Burlingt<strong>on</strong> has announced<br />

the renaming <strong>of</strong> their hotel to Holiday Inn<br />

Burlingt<strong>on</strong> <strong>Hotel</strong> & C<strong>on</strong>ference Centre.<br />

The hotel is undergoing the name change<br />

to reflect the true nature <strong>of</strong> its business.<br />

The property was recently voted #1 hotel<br />

in Burlingt<strong>on</strong> and h<strong>on</strong>ored with a Diam<strong>on</strong>d<br />

Award in the Burlingt<strong>on</strong> Post's 2003<br />

Readers Choice Awards.<br />

The 146-room Ramada <strong>Hotel</strong> - Sudbury<br />

had recently completed <strong>on</strong>e year's worth <strong>of</strong><br />

renovati<strong>on</strong>s. The lobby, hallways, guestrooms,<br />

ballrooms and meeting and c<strong>on</strong>venti<strong>on</strong><br />

space have all underg<strong>on</strong>e extensive<br />

enhancements.<br />

M<strong>on</strong>treal's Fairm<strong>on</strong>t The Queen<br />

Elizabeth recently completed a five-year,<br />

multimilli<strong>on</strong>-dollar renovati<strong>on</strong> program.<br />

The refurbishment project included the<br />

complete redesign <strong>of</strong> the hotel's lobby and<br />

recepti<strong>on</strong> area, renovati<strong>on</strong> <strong>of</strong> over 800 guestrooms,<br />

the creati<strong>on</strong> <strong>of</strong> an Executive<br />

Level business complex, refashi<strong>on</strong>ing <strong>of</strong><br />

the hotel's main ballroom and c<strong>on</strong>venti<strong>on</strong><br />

level functi<strong>on</strong> rooms, and much more. The<br />

hotel now has 52,000 square feet <strong>of</strong> meeting<br />

space in 33 high-tech functi<strong>on</strong> rooms.<br />

A franchise agreement has been signed that<br />

will see a Niagara Falls property c<strong>on</strong>verted<br />

to the Clari<strong>on</strong> President <strong>Hotel</strong> & Suites by<br />

the Falls. The 8-storey, 192-room hotel,<br />

located at 6045 Stanley Ave. within walking<br />

distance <strong>of</strong> the new casino, will join<br />

the Choice system this year in mid-<br />

October.<br />

The Internati<strong>on</strong>al Plaza <strong>Hotel</strong> will join<br />

the Hilt<strong>on</strong> family <strong>of</strong> hotels as a Doubletree<br />

<strong>Hotel</strong>, renamed the Doubletree<br />

Internati<strong>on</strong>al Plaza <strong>Hotel</strong> Tor<strong>on</strong>to Airport<br />

as <strong>of</strong> August 1, 2003. The property has<br />

completed $12 milli<strong>on</strong> <strong>of</strong> extensive<br />

upgrades <strong>for</strong> the planned branding.<br />

EXPANSIONS AND OPENINGS<br />

The SoHo Metropolitan hotel, an ultraluxury<br />

88-room hotel, has <strong>of</strong>ficially<br />

opened its doors <strong>for</strong> business. Situated in<br />

a c<strong>on</strong>dominium complex, it <strong>of</strong>fers upscale<br />

retail stores, a relaxing spa and the awardwinning<br />

Senses Bakery and Restaurant.<br />

The Brookstreet <strong>Hotel</strong>, Ottawa, opened<br />

it's doors <strong>for</strong> business <strong>on</strong> June 1st. This<br />

boutique hotel <strong>of</strong>fers 276 guestrooms<br />

including three dedicated C<strong>on</strong>necti<strong>on</strong>s<br />

Club floors. The property also features<br />

over 16,000 square feet <strong>of</strong> meeting space,<br />

a wellness and medical spa, indoor and<br />

outdoor swimming.<br />

Choice <strong>Hotel</strong>s welcomes the following<br />

properties to their family: the 93-room<br />

Rodeway Inn & Suites - Lundy's Lane,<br />

Niagara Falls; the 65-room Quality Inn -<br />

Kamloops; the 50-room Ec<strong>on</strong>o Lodge -<br />

Kamloops; the 71-room Quality Inn -<br />

Sydney, NS; the 218-room, 6 floor Quality<br />

<strong>Hotel</strong> - Airport, Mississauga; the 38-room<br />

Rodeway Inn - By the Falls, Niagara<br />

Falls; and the 30-room Quality Inn -<br />

Airport, Nisku AB.<br />

Coast <strong>Hotel</strong>s & Resorts <strong>of</strong> Canada has<br />

partnered with Northwest Hospitality<br />

Group <strong>of</strong> Boise, Idaho and Paramount<br />

<strong>Hotel</strong>s <strong>of</strong> Seattle, Washingt<strong>on</strong>, marking the<br />

first extensi<strong>on</strong> <strong>of</strong> the Coast <strong>Hotel</strong>s &<br />

Resorts brand to the United States. As <strong>of</strong><br />

this past April, 15 three- and four-star<br />

hotels throughout the Western United<br />

States adopted the Coast <strong>Hotel</strong>s & Resorts<br />

brand. The additi<strong>on</strong> <strong>of</strong> these 15 hotels in<br />

five states, combined with 20 locati<strong>on</strong>s in<br />

Western Canada, will increase the number<br />

<strong>of</strong> Coast <strong>Hotel</strong>s & Resorts properties to 35,<br />

representing the largest number <strong>of</strong> hotels<br />

in the brand's history.<br />

Radiss<strong>on</strong> <strong>Hotel</strong>s & Resorts c<strong>on</strong>tinues its<br />

global expansi<strong>on</strong> through the additi<strong>on</strong> <strong>of</strong><br />

11 new hotels and resorts during the first<br />

quarter <strong>of</strong> 2003. Spanning eight countries<br />

and encompassing more than 2,800 rooms,<br />

the brand's growth includes the introducti<strong>on</strong><br />

<strong>of</strong> the brand in Leban<strong>on</strong> and expansi<strong>on</strong><br />

in Saudi Arabia, Finland, Germany,<br />

Norway and Sweden. In North America,<br />

Radiss<strong>on</strong> added four hotels in Clearwater,<br />

Fla; Myrtle Beach, S.C.; San Mateo,<br />

Calif.; and Cancun, Mexico.<br />

Superior Lodging Corp. celebrated the<br />

opening <strong>of</strong> 7 new properties during 2002,<br />

and 4 in 2003. These include: Super 8 -<br />

Ajax, ON; Super 8 - Cambridge, ON;<br />

Super 8 - Swan River, MB; and Wingate<br />

Inn - Edm<strong>on</strong>t<strong>on</strong>, AB, the sec<strong>on</strong>d Wingate<br />

Inn to open in Canada. Currently under<br />

c<strong>on</strong>structi<strong>on</strong> are: the first AmeriHost's in<br />

Canada - Airdrie, AB; Fruitland, BC;<br />

Grande Prairie, AB and Super 8 -<br />

Canmore, AB; Caraquet, NB; Castlegar,<br />

BC; Barrie, ON; Ft. Erie, ON; Ft. Nels<strong>on</strong>,<br />

BC; Ft. St. John, BC; Grimsby, ON, Sault<br />

St. Marie, ON; Truro, NS and Victoria,<br />

BC. Once open, this will bring the Super<br />

8 chain to 106 hotels open with a total <strong>of</strong><br />

6,425 rooms, from coast to coast.<br />

...c<strong>on</strong>tinued <strong>on</strong> page 9<br />

RooMers Summer 2003 Volume 13 Number 2 5


The Green Scene<br />

The <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada Green Leaf Eco-Rating Program is a graduated rating system designed to identify<br />

hotels committed to improving their envir<strong>on</strong>mental per<strong>for</strong>mance. The program delivers a comprehensive and credible<br />

means <strong>for</strong> assessing the extent <strong>of</strong> the envir<strong>on</strong>mental measures undertaken at participating accommodati<strong>on</strong> facilities.<br />

Managed <strong>for</strong> the <strong>HAC</strong> by TerraChoice Envir<strong>on</strong>mental Services the program recognizes envir<strong>on</strong>mental achievements<br />

through a reward <strong>of</strong> 1 to 5 Green Leafs; 1 <strong>for</strong> a minimum <strong>of</strong> committing to a set <strong>of</strong> envir<strong>on</strong>mental principles and 2 through<br />

5 <strong>for</strong> results in applying those principles.<br />

<strong>HAC</strong> wishes to recognize the following hotels <strong>for</strong> their participati<strong>on</strong> in the program:<br />

(participating properties as <strong>of</strong> April 30th, 2003 - <strong>for</strong> in<strong>for</strong>mati<strong>on</strong> <strong>on</strong> each property’s rating, please visit www.hacgreenleaf.ca)<br />

British Columbia<br />

Atrium Inn, Vancouver<br />

Best Western Inn Kelowna, Surrey<br />

Big White Motor Lodge, Kelowna<br />

Days <strong>Hotel</strong> Surrey, Vancouver<br />

Days Inn Kelowna, Kelowna<br />

Delta Vancouver Suites <strong>Hotel</strong>, Vancouver<br />

Delta Whistler Village Suites, Whistler<br />

Emerald Lake Lodge, Field<br />

Howard Johns<strong>on</strong> Highliner Plaza Inn, Prince<br />

Rupert<br />

Holiday Inn Express <strong>Hotel</strong> & Suites Langley,<br />

Langley<br />

Park Place Lodge, Fernie<br />

Qualicom Heritage Inn, Qualicom<br />

Residence Inn by Marriott, Vancouver<br />

The Fairm<strong>on</strong>t Waterfr<strong>on</strong>t, Vancouver<br />

The Fairm<strong>on</strong>t Vancouver Airport, Vancouver<br />

The Grand Okanagan Lakefr<strong>on</strong>t Resort &<br />

C<strong>on</strong>ference Centre, Kelowna<br />

The <strong>Hotel</strong> Grand Pacific, Victoria<br />

The Westin Bayshore Resort and Marina,<br />

Vancouver<br />

The Wickaninnish Inn, T<strong>of</strong>ino<br />

Vancouver Airport C<strong>on</strong>ference Centre Resort,<br />

Richm<strong>on</strong>d<br />

Vancouver Downtown Hostel, Vancouver<br />

Alberta<br />

Amethyst Lodge, Rocky Mountain House<br />

Aurum Lodge, Lake Louise<br />

Banff Caribou Lodge, Banff<br />

Banff Ptarmigan Inn, Banff<br />

Banff Y Mountain Lodge, Banff<br />

Banff Park Lodge Resort <strong>Hotel</strong> & C<strong>on</strong>ference<br />

Centre, Banff<br />

Best Western Denham Inn and Suites, Leduc<br />

Best Western Heidelberg Inn, Lethbridge<br />

Best Western Village Inn, Calgary<br />

Big White Motor Lodge, Kelowna<br />

Brewster's Mountain Lodge, Banff<br />

Buffalo Mountain Lodge, Banff<br />

Carriage House Inn, Calgary<br />

Castle Mountain Chalets, Banff<br />

Chateau Louis <strong>Hotel</strong> & C<strong>on</strong>ference Centre,<br />

Edm<strong>on</strong>t<strong>on</strong><br />

Columbia Icefield Chalet, Banff<br />

Country Inns and Suites Carls<strong>on</strong>-Calgary<br />

Airport, Calgary<br />

Crowne Plaza Chateau Lacombe, Edm<strong>on</strong>t<strong>on</strong><br />

Days Inn - Calgary Airport, Calgary<br />

Deer Lodge, Lake Louise<br />

Delta Bow Valley, Calgary<br />

Douglas Fir Resort & Chalets, Banff<br />

Executive Royal Inn <strong>Hotel</strong> and C<strong>on</strong>ference<br />

Centre, Leduc<br />

Fantasyland <strong>Hotel</strong>, Edm<strong>on</strong>t<strong>on</strong><br />

Hampt<strong>on</strong> Inn & Suites Calgary, Calgary<br />

High Country Inn, Banff<br />

Holiday Inn Calgary Downtown, Calgary<br />

6 RooMers Summer 2003 Volume 13 Number 2<br />

Homestead Inn, Banff<br />

Hyatt Regency, Calgary<br />

Inns <strong>of</strong> Banff, Banff<br />

Johnst<strong>on</strong> Cany<strong>on</strong> Bungalows, Banff<br />

Kananaskis Mountain Lodge, Kananaskis<br />

Lake Louise Alpine Centre, Lake Louise<br />

Lake Louise Inn, Lake Louise<br />

Lethbridge Lodge <strong>Hotel</strong> & C<strong>on</strong>ference Centre,<br />

Lethbridge<br />

Lobstick Lodge, Jasper<br />

Marmot Lodge, Jasper<br />

Moraine Lake Lodge, Moraine Lake<br />

Mount Royal <strong>Hotel</strong>, Banff<br />

Norquay's Timberline Inn, Banff<br />

The Mayfield Inn & Suites, Edm<strong>on</strong>t<strong>on</strong><br />

Qualicum Heritage Inn, Calgary<br />

Quality <strong>Hotel</strong> & C<strong>on</strong>ference Centre, Fort<br />

McMurray<br />

Quality <strong>Hotel</strong> and C<strong>on</strong>ference Centre Grand<br />

Prairie, Grand Prairie<br />

Quality Resorts - The Chateau Canmore,<br />

Canmore<br />

Radiss<strong>on</strong> <strong>Hotel</strong> & C<strong>on</strong>ference Centre Canmore,<br />

Canmore<br />

Radiss<strong>on</strong> <strong>Hotel</strong> Calgary Airport, Calgary<br />

Ramada Inn <strong>Hotel</strong> & C<strong>on</strong>ference Centre,<br />

Edm<strong>on</strong>t<strong>on</strong><br />

Red Deer Lodge & C<strong>on</strong>ference Centre, Red<br />

Deer<br />

Sawridge <strong>Hotel</strong> & C<strong>on</strong>ference Centre, Jasper<br />

Sherat<strong>on</strong> Suites Calgary, Calgary<br />

Simps<strong>on</strong>'s Num-Ti-Jah Lodge, Lake Louise<br />

Sunshine Village Inn, Banff<br />

The Banff Centre, Banff<br />

The Banff Rocky Mountain Resort, Banff<br />

The Delta Edm<strong>on</strong>t<strong>on</strong> South <strong>Hotel</strong>, Edm<strong>on</strong>t<strong>on</strong><br />

The Fairm<strong>on</strong>t Banff Springs <strong>Hotel</strong>, Banff<br />

The Fairm<strong>on</strong>t Chateau Lake Louise, Lake<br />

Louise<br />

The Fairm<strong>on</strong>t Jasper Park Lodge, Jasper<br />

The Fairm<strong>on</strong>t Palliser, Calgary<br />

The Westin Edm<strong>on</strong>t<strong>on</strong>, Edm<strong>on</strong>t<strong>on</strong><br />

The Rimrock Resort <strong>Hotel</strong>, Banff<br />

Traveller's Inn, Banff<br />

Traveller’s Motor <strong>Hotel</strong>, Peace River<br />

Travelodge <strong>Hotel</strong> Macleod Trail, Calgary<br />

Tunnel Mountain Resort <strong>Hotel</strong>, Banff<br />

Wingate Inn, Calgary<br />

Saskatchewan<br />

Days Inn - Yorkt<strong>on</strong>, Yorkt<strong>on</strong><br />

Days Inn, Regina<br />

Days Inn, Saskato<strong>on</strong><br />

<strong>Hotel</strong> Saskatchewan Radiss<strong>on</strong> Plaza, Regina<br />

Radiss<strong>on</strong> <strong>Hotel</strong> Saskato<strong>on</strong>, Saskato<strong>on</strong><br />

Regina Inn <strong>Hotel</strong> & C<strong>on</strong>ference Centre, Regina<br />

Saskato<strong>on</strong> Inn <strong>Hotel</strong> & C<strong>on</strong>ference Centre,<br />

Saskato<strong>on</strong><br />

Manitoba<br />

Canad Inns Club Regent Casino <strong>Hotel</strong>,<br />

Winnipeg<br />

Canad Inns Fort Garry, Winnipeg<br />

Canad Inns Garden City, Winnipeg<br />

Canad Inns Polo Park, Winnipeg<br />

Com<strong>for</strong>t Inn South, Winnipeg<br />

Gull Harbour Resort, Winnipeg<br />

Holiday Inn <strong>Hotel</strong> and Suites Winnipeg,<br />

Winnipeg<br />

Norwood <strong>Hotel</strong>, Winnipeg<br />

Place Louis Riel All Suite <strong>Hotel</strong>, Winnipeg<br />

Radiss<strong>on</strong> <strong>Hotel</strong> Winnipeg Downtown, Winnipeg<br />

Sherat<strong>on</strong> <strong>Hotel</strong> Winnipeg, Winnipeg<br />

The Fairm<strong>on</strong>t <strong>Hotel</strong> Winnipeg, Winnipeg<br />

The Kikiwak Inn, Opaskwayak<br />

Ontario<br />

Albert at Bay Suite <strong>Hotel</strong>, Ottawa<br />

Aristocrat Suites <strong>Hotel</strong>, Ottawa<br />

Arosa Suites <strong>Hotel</strong>, Ottawa<br />

Bartlett Lodge Alg<strong>on</strong>quin Park, Oakville<br />

Best Western Great Northern, Sault Ste. Marie<br />

Best Western Motel L'Heritage, Hawkesbury<br />

Best Western Victoria Park Suites, Ottawa<br />

Brookstreet <strong>Hotel</strong>, Kanata<br />

Casino Rama, Orillia<br />

Courtyard by Marriott, Ottawa<br />

Crowne Plaza <strong>Hotel</strong>s & Resorts Ottawa, Ottawa<br />

Days Inn - Brockville, Brockville<br />

Days Inn, Ottawa (Airport)<br />

Delta Ottawa <strong>Hotel</strong> & Suites, Ottawa<br />

Delta Tor<strong>on</strong>to East, Tor<strong>on</strong>to<br />

Embassy West <strong>Hotel</strong> and C<strong>on</strong>ference Centre,<br />

Ottawa<br />

Fairm<strong>on</strong>t Chateau Laurier, Ottawa<br />

Four Points by Sherat<strong>on</strong>, Kitchener<br />

Four Points by Sherat<strong>on</strong>, Tor<strong>on</strong>to (Airport),<br />

Mississauga<br />

Hampt<strong>on</strong> Inn, Ottawa<br />

Holiday Inn Guelph, Guelph<br />

Holiday Inn Fort Erie, Fort Erie<br />

Holiday Inn <strong>on</strong> King, Tor<strong>on</strong>to<br />

Holiday Inn Oshawa, Oshawa<br />

Holiday Inn St. Catherines, St. Catharines<br />

Holiday Inn Sault Ste. Marie, Sault Ste. Marie<br />

Holiday Inn Select Brampt<strong>on</strong>, Brampt<strong>on</strong><br />

Holiday Inn Select Ottawa West, Ottawa<br />

Holiday Inn Select, Tor<strong>on</strong>to (Airport)<br />

<strong>Hotel</strong> Cartier Place & Tower Suites, Ottawa<br />

Les Suites <strong>Hotel</strong> Ottawa, Ottawa<br />

Minto Place Suite <strong>Hotel</strong>, Ottawa<br />

Novotel Mississauga, Mississauga<br />

Novotel North York, North York<br />

Novotel Ottawa, Ottawa<br />

Novotel Tor<strong>on</strong>to, Tor<strong>on</strong>to<br />

Ottawa Marriott <strong>Hotel</strong>, Ottawa<br />

Radiss<strong>on</strong> Suite <strong>Hotel</strong> Winnipeg, Winnipeg<br />

...C<strong>on</strong>tinued <strong>on</strong> page 9


The HR Equati<strong>on</strong><br />

The Canadian <strong>Tourism</strong> Human Resource Council<br />

(CTHRC) is a nati<strong>on</strong>al n<strong>on</strong>-pr<strong>of</strong>it organizati<strong>on</strong> that coordinates<br />

and facilitates human resource development<br />

activities that support a globally competitive and sustainable<br />

Canadian tourism industry. The CTHRC has developed<br />

various training tools <strong>for</strong> the industry based <strong>on</strong> over<br />

50 Nati<strong>on</strong>al Occupati<strong>on</strong>al Standards. Pr<strong>of</strong>essi<strong>on</strong>al<br />

Certificati<strong>on</strong> is available <strong>for</strong> over 25 occupati<strong>on</strong>s and successful<br />

completi<strong>on</strong> means <strong>for</strong>mal industry recogniti<strong>on</strong> <strong>of</strong><br />

the individual's achievement <strong>of</strong> the occupati<strong>on</strong> specific<br />

knowledge, skills, and attitudes.<br />

Numerous standards and HR tools related to the accommodati<strong>on</strong><br />

sector have been developed by the Council.<br />

These include: Bartender, Food and Beverage Server,<br />

Fr<strong>on</strong>t Desk Agent, Guest Service Attendant, Housekeeping<br />

Room Attendant and Banquet Manager.<br />

To learn more about the Council or its products visit<br />

www.cthrc.ca, or c<strong>on</strong>tact the Canadian <strong>Tourism</strong> Human<br />

Resource Council, 340 MacLaren Street, Suite 100,<br />

Ottawa, Ont., K2P 0M6; ph<strong>on</strong>e (613) 231-6949; fax (613)<br />

231-6853; email cthrc@cthrc.ca.<br />

New Allied Members<br />

3i HOSPITALITY<br />

Ben Lars<strong>on</strong>, Key Acc’t. Manager Tel: (888) 655-0888<br />

1818 - 701 West Georgia Street blars<strong>on</strong>@3ihs.com<br />

Vancouver, BC V7Y 1K8 www.3ihs.com<br />

3i Hospitality Soluti<strong>on</strong>s develops, licenses, integrates, and<br />

markets a superior suite <strong>of</strong> SQL-based multi and single property<br />

hotel and resort management, as well as catering, c<strong>on</strong>ference,<br />

inventory, and guest relati<strong>on</strong>ship management soluti<strong>on</strong>s.<br />

BELL CANADA<br />

Alis<strong>on</strong> Milne, Acc’t C<strong>on</strong>sultant Tel: (877) 763-9942<br />

483 Bay St. (BTS) 9-NP alis<strong>on</strong>.milne@bellnexxia.com<br />

Tor<strong>on</strong>to, ON M5G 2C9 www.enterprise.bell.ca<br />

Providing c<strong>on</strong>nectivity to the industry through wired and wireless<br />

voice & data communicati<strong>on</strong>s, local & l<strong>on</strong>g distance ph<strong>on</strong>e services,<br />

high speed & wireless Internet access, IP-broadband services,<br />

e-business soluti<strong>on</strong>s and direct-to-business satellite service.<br />

CASCADES TISSUE GROUP INC.<br />

Isabelle Faivre, Mktg Coordinator Tel: (450) 444-6457<br />

77 blvd. Marie-Victorin isabelle_faivre@cascades.com<br />

Candiac, QC J5R 1C3 www.cascades.com<br />

As the fourth largest paper tissue producer in North America,<br />

paper is both their expertise and passi<strong>on</strong>. Here is just a small<br />

sampling <strong>of</strong> what Cascades <strong>of</strong>fers: paper hand towels, wipers,<br />

bathroom tissue, dispensers and much more.<br />

Accounts Receivable<br />

Insurance Protecti<strong>on</strong><br />

By: Joan Healey, Export Development Corporati<strong>on</strong><br />

At a time when not getting paid may seem to be standard<br />

practice, it's hard to believe that there is insurance that can<br />

protect hotels from not getting paid by tour operators--but<br />

that's exactly what Export Development Corporati<strong>on</strong>’s<br />

Accounts Receivable Insurance does.<br />

With this insurance in place, tourism c<strong>on</strong>tracts and payment<br />

vouchers can be insured <strong>for</strong> up to 90 per cent <strong>of</strong> their<br />

value in case the <strong>for</strong>eign or receptive tour operator can't or<br />

w<strong>on</strong>'t pay.<br />

"Last year we introduced this insurance to the tourism<br />

industry <strong>for</strong> the first time and the reacti<strong>on</strong> was very positive,"<br />

states Andrew Douglas, Director <strong>of</strong> <strong>Tourism</strong> Services<br />

at EDC. "It became clear very quickly that EDC's<br />

Accounts Receivable Insurance could really benefit the<br />

industry and perhaps encourage more in-bound tourism."<br />

The insurance program allows hotel operators to grow their<br />

business with existing and new <strong>for</strong>eign or receptive tour<br />

operators by allowing them to <strong>of</strong>fer their buyers something<br />

they want: credit or open account payment terms. In additi<strong>on</strong>,<br />

when the bank knows that your tourism c<strong>on</strong>tracts and<br />

payment vouchers are insured, they are more likely to<br />

accept them as collateral when providing working capital<br />

financing.<br />

To find out more about how this program can work <strong>for</strong> you,<br />

please c<strong>on</strong>tact EDC at 1-866-339-4487.<br />

The ABC’s <strong>of</strong> Accounts Receivable Insurance<br />

� EDC's small business policy costs $250.<br />

� Premium costs are based <strong>on</strong>: export type; <strong>for</strong>eign<br />

buyer's country; and credit terms.<br />

� <strong>Tourism</strong> companies tell EDC who their U.S. or<br />

<strong>for</strong>eign buyers are and then EDC does the credit<br />

checks.<br />

� Each m<strong>on</strong>th, you would complete a <strong>for</strong>m that<br />

declares the m<strong>on</strong>ey owing to you from U.S. or<br />

<strong>for</strong>eign tour operators<br />

� "Pay-as-you-go" system. So if your business is<br />

seas<strong>on</strong>al, you <strong>on</strong>ly pay when you have outstanding<br />

receivables.<br />

� A premium is paid <strong>on</strong>ly <strong>on</strong> the "credit porti<strong>on</strong>" <strong>of</strong> the<br />

sales declared every m<strong>on</strong>th.<br />

SHARP ELECTRONICS OF CANADA LTD.<br />

Nick Wagner, Bus. Development Tel: (905) 890-2100<br />

335 Britannia Road East wagnern@sharpsec.com<br />

Mississauga, ON L4Z 1W9 www.sharpsec.com<br />

Sharp Electr<strong>on</strong>ics manufactures portable air purifiers <strong>for</strong> home<br />

and commercial envir<strong>on</strong>ments. Their patented system is the <strong>on</strong>ly<br />

technology in the world that can actively search out and destroy<br />

airborne c<strong>on</strong>taminants.<br />

RooMers Summer 2003 Volume 13 Number 2 7


The hyphenreport is brought to you with the purpose <strong>of</strong><br />

helping our readers demystify the rapidly changing world <strong>of</strong><br />

hospitality technology.<br />

In this issue we look at developing a technology strategy<br />

within your financial means and that best fits your<br />

operati<strong>on</strong>al needs - a strategy that addresses not <strong>on</strong>ly the<br />

asset cost (hardware & s<strong>of</strong>tware), but also the TCO<br />

(total cost <strong>of</strong> ownership).<br />

"KEEPING UP WITH THE JONESES"<br />

Have you ever heard <strong>of</strong> the cliché "keeping up with the<br />

J<strong>on</strong>eses"? They are the nice well-to-do family who we all<br />

secretly admire and are somewhat jealous <strong>of</strong> because <strong>of</strong><br />

their nice house, car and other worldly possessi<strong>on</strong>s. In the<br />

business sense, when the J<strong>on</strong>eses went out and bought the<br />

latest and greatest Widget-2K3 we all said to ourselves,<br />

"well if the J<strong>on</strong>eses have the Widget-2K3 then I too must<br />

have <strong>on</strong>e, otherwise what will people think!" There<strong>for</strong>e,<br />

you go out and buy the Widget-2K3 but you strain your<br />

resources to do so.<br />

So how does this analogy translate to in<strong>for</strong>mati<strong>on</strong> technology?<br />

The problem is that no two families or hotels are alike<br />

so why should we spend far bey<strong>on</strong>d our means in an<br />

endeavor to keep up with the well-to-do class.<br />

Instead <strong>of</strong> choosing to define ourselves solely by what<br />

technology we buy, we should define ourselves by how we:<br />

� buy technology,<br />

� define the rati<strong>on</strong>ale behind it, and<br />

� determine the manner in which we use it<br />

I find that hotel and restaurant operators have a str<strong>on</strong>g sense<br />

<strong>of</strong> their business operati<strong>on</strong>s and spend a great deal <strong>of</strong> time<br />

planning, budgeting, and executing their business strategy.<br />

Yet they still defer their in<strong>for</strong>mati<strong>on</strong> technology strategy to<br />

the most technical pers<strong>on</strong> <strong>on</strong> site who could be their local IT<br />

pers<strong>on</strong>, some<strong>on</strong>e from Accounting or the young studious<br />

dishwasher. "Hey computer whiz, I am putting together<br />

next year's operating budget and capital plan. Can you give<br />

me your technology wish list?" Sound familiar? The problem<br />

here is that if it were solely up to the computer whiz,<br />

your in<strong>for</strong>mati<strong>on</strong> technology would rival that <strong>of</strong> NASA.<br />

Great if you are launching the Space Shuttle, but overkill<br />

<strong>for</strong> the hospitality industry.<br />

The acquisiti<strong>on</strong> <strong>of</strong> technology is not a technical decisi<strong>on</strong>.<br />

It is a business decisi<strong>on</strong>. The same rati<strong>on</strong>al in determining<br />

how to enhance customer service, whether or not you<br />

should replace your china, or renovate next year, should be<br />

used in determining how to spend your technology dollars.<br />

8 RooMers Summer 2003 Volume 13 Number 2<br />

Here is a simple axiom: Align technology to your business<br />

strategy.<br />

Technology is an enabler. If you are in c<strong>on</strong>stant break-fix<br />

mode then your technology will impede your business operati<strong>on</strong>.<br />

To get to the point where technology is aligned to<br />

your business strategy you first need a strategy <strong>for</strong> managing<br />

your technology.<br />

If you do not have an IT strategy, then develop <strong>on</strong>e<br />

that follows the framework <strong>of</strong> Fix, Optimize, and Look<br />

to the Future.<br />

The moment you purchase technology there is a cost associated<br />

with it, known as TCO - Total Cost <strong>of</strong> Ownership. It<br />

includes the cost <strong>of</strong> the hardware, s<strong>of</strong>tware and upgrades as<br />

well as the cost <strong>of</strong> the in-house staff and/or c<strong>on</strong>sultants that<br />

provide training and technical support.<br />

� Form an IT steering group comprised <strong>of</strong> key business<br />

decisi<strong>on</strong> makers and in<strong>for</strong>mati<strong>on</strong> technology experts.<br />

If you do not have the internal technical expertise,<br />

find external c<strong>on</strong>sulting resources who can assist you<br />

during this important planning process.<br />

Determine what technology is broken and then fix it<br />

immediately. Optimize your technology so that it is running<br />

at its peak efficiency, i.e. well trained users, applicati<strong>on</strong><br />

experts, daily backups, virus protecti<strong>on</strong>, scheduled technical<br />

support, scheduled file maintenance etc. Once your systems<br />

are optimized, you are able to mitigate the break- fix work<br />

as 'scheduled maintenance' and minimize any significant<br />

down-time, which can affect your customer service and<br />

employee productivity.<br />

With your systems optimized, you can look to the future,<br />

your l<strong>on</strong>g-term goals.<br />

� What are your year 1, 2, and 3 business<br />

objectives and does technology play a<br />

supporting or driving role in achieving that<br />

objective?<br />

� What are the expectati<strong>on</strong>s <strong>of</strong> your guests<br />

and customers?<br />

� What technologies will enhance your<br />

operati<strong>on</strong>s?<br />

� What are the emerging trends in your<br />

industry?<br />

...c<strong>on</strong>tinued <strong>on</strong> page 10


Notable & Newsworthy<br />

...c<strong>on</strong>tinued from page 5<br />

Travelodge Canada welcomes the newly<br />

built Travelodge Strathmore to the brand<br />

family. The property currently <strong>of</strong>fers 60<br />

guest rooms, with an additi<strong>on</strong>al 61 anticipated<br />

to open in August/September 2003.<br />

Features include an indoor pool and<br />

waterslide, whirlpool, c<strong>on</strong>ference facilities<br />

<strong>for</strong> over 300, a luxurious ballroom,<br />

well-appointed meeting space, fitness<br />

centre, business centre, and an ample c<strong>on</strong>tinental<br />

breakfast.<br />

Carls<strong>on</strong> <strong>Hotel</strong>s Worldwide announced in<br />

late March an aggressive plan to grow the<br />

company's five hotel brands in Canada to<br />

more than 100 hotel locati<strong>on</strong>s during the<br />

next five years. The five-year development<br />

plan calls <strong>for</strong> 75 more hotels, including<br />

the additi<strong>on</strong> <strong>of</strong> two brands not currently<br />

represented in Canada: Regent<br />

Internati<strong>on</strong>al <strong>Hotel</strong>s and Park Inn.<br />

Days Inns - Canada welcomes a new build<br />

to their family <strong>of</strong> properties. Days Inn -<br />

Orillia, located <strong>on</strong> Rama Road, is a 3storey,<br />

78-room property featuring an<br />

indoor pool, fitness center, whirlpool,<br />

business center, gift shop and children's<br />

playroom. It also <strong>of</strong>fers guests a choice <strong>of</strong><br />

king suits, Jacuzzi suites and standard<br />

guestrooms.<br />

OTHER NEWS<br />

Hilt<strong>on</strong> Reservati<strong>on</strong>s Worldwide (HRW)<br />

has announced the opening <strong>of</strong> its first<br />

Canadian reservati<strong>on</strong> call centre, at the<br />

Hilt<strong>on</strong> Canada Nati<strong>on</strong>al <strong>of</strong>fice in<br />

Mississauga. Agents will be equipped to<br />

service all 1-800-HILTON calls originating<br />

in Quebec in both French and English<br />

languages. Complementing the bilingual<br />

reservati<strong>on</strong>s centre are the Hilt<strong>on</strong> Canada<br />

French in<strong>for</strong>mati<strong>on</strong> pages <strong>for</strong> the five<br />

Quebec hotels available at:<br />

www.hilt<strong>on</strong>canadafrancais.com.<br />

HVS Internati<strong>on</strong>al, Mineola, NY has<br />

published its 2003 Franchise Fees<br />

Analysis Guide, a survey <strong>of</strong> fees charged<br />

by the major hotel franchisors in three<br />

market segments. Stephen Rushmore,<br />

president and HVS founder, commented,<br />

"This guide enables hotel owners to easily<br />

compare the total cost <strong>of</strong> <strong>on</strong>e hotel franchise<br />

with that <strong>of</strong> another. Because the<br />

success <strong>of</strong> a hotel is primarily based <strong>on</strong> the<br />

cash flow it generates, owners and lenders<br />

must weigh the benefits and services <strong>of</strong> a<br />

nati<strong>on</strong>al affiliati<strong>on</strong> against the total cost <strong>of</strong><br />

such a commitment." The analysis shows<br />

the total franchise fees a property would<br />

pay over a ten-year period and then calculates<br />

what percentage <strong>of</strong> rooms revenue<br />

that represents. A total <strong>of</strong> 89 franchise<br />

groups - 28 ec<strong>on</strong>omy, 37 mid-rate, and 24<br />

first-class franchisors - are in the analysis.<br />

A new name, new logo, a five-year business<br />

plan, improved financial stability,<br />

and new initiatives highlighted the 40th<br />

nati<strong>on</strong>al c<strong>on</strong>ference <strong>of</strong> the renamed and<br />

revitalised Canadian Culinary<br />

Federati<strong>on</strong>/ Fédérati<strong>on</strong> Culinaire<br />

Canadienne (CCFCC), <strong>for</strong>merly the<br />

Canadian Federati<strong>on</strong> <strong>of</strong> Chefs and Cooks<br />

(CFCC), meeting recently. "We are, and<br />

have been, the voice <strong>of</strong> the culinary arts in<br />

Canada," said CCFCC president Bruno<br />

Marti. "Our new name reflects this leadership."<br />

A new private-sector-led group will lead a<br />

special, post-SARS, Tor<strong>on</strong>to tourism<br />

industry recovery campaign. The<br />

Tor<strong>on</strong>t03 Alliance, a spin-<strong>of</strong>f from the<br />

Tor<strong>on</strong>to City Summit Alliance, has<br />

obtained its first $1 milli<strong>on</strong> round <strong>of</strong> funding,<br />

with equal commitments <strong>of</strong> $200,000<br />

from each <strong>of</strong> Canada's major chartered<br />

banks - BMO Financial Group, CIBC,<br />

RBC Financial Group, Scotiabank Group<br />

and TD Bank Financial Group. David<br />

Pecaut, CEO <strong>of</strong> the iFormati<strong>on</strong> Group, is<br />

chair <strong>of</strong> The Tor<strong>on</strong>to City Summit<br />

Alliance and founder <strong>of</strong> the Tor<strong>on</strong>to03<br />

Alliance. He said its mandate is to "package<br />

Tor<strong>on</strong>to's summer <strong>of</strong>ferings, both literally<br />

and c<strong>on</strong>ceptually, by re-en<strong>for</strong>cing<br />

and promoting existing events, creating<br />

select new high-pr<strong>of</strong>ile signature events<br />

and branding the summer seas<strong>on</strong>." The<br />

creative campaign will include print, radio<br />

and televisi<strong>on</strong> advertising as well as<br />

celebrity-driven public service announcements.<br />

The Green<br />

Scene<br />

...C<strong>on</strong>tinued from page 6<br />

Residence Inn by Marriott, Ottawa<br />

Quality <strong>Hotel</strong> Royal Brock, Brockville<br />

Quality <strong>Hotel</strong> & Suites Tor<strong>on</strong>to Airport, Tor<strong>on</strong>to<br />

Quality Inn & Suites Gananoque, Gananoque<br />

Sandalwood <strong>Hotel</strong> & Suites, Mississauga<br />

Sandy Hill Hostel, Ottawa<br />

The Festival Inn, Strat<strong>for</strong>d<br />

The Fairm<strong>on</strong>t Royal York, Tor<strong>on</strong>to<br />

Waterloo Inn, Waterloo<br />

Quebec<br />

Chateau Cartier Resort, Aylmer<br />

Fairm<strong>on</strong>t Queen Elizabeth <strong>Hotel</strong> M<strong>on</strong>tréal,<br />

M<strong>on</strong>tréal<br />

Fairm<strong>on</strong>t Tremblant, M<strong>on</strong>t Tremblant<br />

Hôtel Auberge Universal M<strong>on</strong>tréal, M<strong>on</strong>tréal<br />

Hôtel des Seigneurs Saint-Hyacinthe, Saint-<br />

Hyacinthe<br />

Hôtel Gouverneur, Ste-Foy<br />

Holiday Inn Select M<strong>on</strong>tréal Centre-ville, M<strong>on</strong>tréal<br />

<strong>Hotel</strong> Delta Centre-Ville, M<strong>on</strong>tréal<br />

Hôtel Delta, M<strong>on</strong>tréal<br />

Hôtel Radiss<strong>on</strong> Québec Centre, Québec City<br />

Radiss<strong>on</strong> <strong>Hotel</strong> Québec Centre, Québec City<br />

Ramada Plaza <strong>Hotel</strong> Le Manoir du Casino, Hull<br />

Renaissance M<strong>on</strong>tréal <strong>Hotel</strong>, M<strong>on</strong>tréal<br />

Ritz Carlt<strong>on</strong>, M<strong>on</strong>tréal<br />

S<strong>of</strong>itel M<strong>on</strong>tréal, M<strong>on</strong>tréal<br />

Les Suites Faubourg St. Laurent, M<strong>on</strong>tréal<br />

Novotel M<strong>on</strong>tréal, M<strong>on</strong>tréal<br />

Radiss<strong>on</strong> <strong>Hotel</strong> Québec Centre, Québec City<br />

New Brunswick<br />

Delta Beausejour, M<strong>on</strong>ct<strong>on</strong><br />

Hilt<strong>on</strong> Saint John, Saint John<br />

Holiday Inn Fredrict<strong>on</strong> <strong>Hotel</strong> & Resort, French<br />

Village<br />

Holiday Inn M<strong>on</strong>ct<strong>on</strong>, M<strong>on</strong>ct<strong>on</strong><br />

Howard Johns<strong>on</strong> Brunswick Plaza & C<strong>on</strong>venti<strong>on</strong><br />

Centre, M<strong>on</strong>ct<strong>on</strong><br />

Lord Beaverbrook <strong>Hotel</strong>, Fredrict<strong>on</strong><br />

Sherat<strong>on</strong> Fredrict<strong>on</strong> <strong>Hotel</strong>, Fredrict<strong>on</strong><br />

Rodd Miramichi River, Miramichi<br />

The Fairm<strong>on</strong>t Alg<strong>on</strong>quin, St. Andrew By-the-Sea<br />

Nova Scotia<br />

Cambridge Suites <strong>Hotel</strong>, Halifax<br />

Cambridge Suites <strong>Hotel</strong>, Sydney<br />

Four Points By Sherat<strong>on</strong> Halifax, Halifax<br />

Holiday Inn Halifax Harbourview, Dartmouth<br />

Holiday Inn Express Halifax/Bed<strong>for</strong>d, Halifax<br />

Holiday Inn Select Halifax Centre, Halifax<br />

Howard Johns<strong>on</strong> <strong>Hotel</strong>, Halifax<br />

Keltic Lodge, Ing<strong>on</strong>ish<br />

Liscombe Lodge, Liscomb Mills<br />

Mersey River Chalets, Caled<strong>on</strong>ia<br />

Old Orchard Inn, Wolfville<br />

Park Place Ramada Plaza <strong>Hotel</strong>, Dartmouth<br />

Radiss<strong>on</strong> Suite <strong>Hotel</strong> Halifax, Halifax<br />

Four Points By Sherat<strong>on</strong>, Halifax<br />

The Citadel Halifax <strong>Hotel</strong>, Halifax<br />

The Lord Nels<strong>on</strong> <strong>Hotel</strong> and Suites, Halifax<br />

The Prince George <strong>Hotel</strong>, Halifax<br />

White Point Beach Resort, White Point Queens<br />

Country<br />

RooMers Summer 2003 Volume 13 Number 2 9


Awards<br />

<strong>Hotel</strong>iers<br />

Atlific <strong>Hotel</strong>s & Resorts is pleased to announce the recipient <strong>of</strong><br />

Courtyard’s General Manager <strong>of</strong> the Year <strong>for</strong> Canada regi<strong>on</strong>,<br />

Kelly Anne Yeaman <strong>of</strong> the Courtyard by Marriott Tor<strong>on</strong>to Airport.<br />

The Courtyard Tor<strong>on</strong>to Airport was also bestowed with Marriott's<br />

President's Award. C<strong>on</strong>gratulati<strong>on</strong>s are also extended to Anna<br />

McNutt, General Manager <strong>of</strong> the Residence Inn L<strong>on</strong>d<strong>on</strong> who<br />

received the Gold <strong>Hotel</strong> Status award and to Nancy Champagne,<br />

General Manager <strong>of</strong> the Residence Inn Ottawa who received the<br />

Silver <strong>Hotel</strong> Status award <strong>for</strong> 2002. H<strong>on</strong>ours were also bestowed<br />

to the following: Director <strong>of</strong> Sales <strong>for</strong> 2002, Andrée Parent -<br />

Marriott Château Champlain; Sales Team <strong>for</strong> 2002, Courtyard<br />

by Marriott M<strong>on</strong>treal; Sales Pers<strong>on</strong> <strong>for</strong> 2002, Tom C<strong>on</strong>nolly -<br />

Holiday Inn Vancouver Airport; Team Player <strong>of</strong> 2002, and<br />

Denise Breau - Residence Inn by Marriott Ottawa. And finally,<br />

c<strong>on</strong>gratulati<strong>on</strong>s are also extended to Jean-Pierre Benjamin,<br />

General Manager <strong>of</strong> the Courtyard by Marriott Ottawa in<br />

receiving the Ottawa Business Journal's 2003 Forty Under 40<br />

Award.<br />

<strong>Hotel</strong>s<br />

Calgary's Sherat<strong>on</strong> Suites Calgary Eau Claire has been awarded<br />

the prestigious AAA/CAA Four Diam<strong>on</strong>d Rating by the<br />

American and Canadian Automobile Associati<strong>on</strong>s. The Four<br />

Diam<strong>on</strong>d award recognizes the hotel <strong>for</strong> its excepti<strong>on</strong>al levels <strong>of</strong><br />

hospitality, service and attenti<strong>on</strong> to detail, and <strong>for</strong> its upscale facilities<br />

and wide-variety <strong>of</strong> amenities. The very same property is<br />

also the recipient <strong>of</strong> the prestigious Starwood Select Best in Brand<br />

award <strong>for</strong> 2002 with the highest overall guest satisfacti<strong>on</strong> score<br />

am<strong>on</strong>g its more than 200 hotels in North America. This is the sec<strong>on</strong>d<br />

c<strong>on</strong>secutive year that the <strong>Hotel</strong> has achieved this distincti<strong>on</strong>.<br />

The 151-suite Com<strong>for</strong>t Suites City Centre Tor<strong>on</strong>to has been<br />

named Internati<strong>on</strong>al <strong>Hotel</strong> <strong>of</strong> the Year by Choice <strong>Hotel</strong>s<br />

Internati<strong>on</strong>al, Inc. The property was selected from hotels in 38<br />

countries world-wide.<br />

Whistler-Blackcomb Resort, BC has been awarded the 2003<br />

Golden Eagle Award <strong>for</strong> Overall Envir<strong>on</strong>mental Excellence by<br />

SKI Magazine, <strong>on</strong>e <strong>of</strong> the ski industry's top internati<strong>on</strong>al magazines.<br />

The Golden Eagle Award is the top envir<strong>on</strong>mental award<br />

<strong>for</strong> internati<strong>on</strong>al ski operati<strong>on</strong>s.<br />

10 RooMers Summer 2003 Volume 13 Number 2<br />

...c<strong>on</strong>tinued from page 8<br />

As you come up with ideas, each strategy needs to pass a litmus<br />

test. If your idea cannot meet <strong>on</strong>e <strong>of</strong> the criteria below, you<br />

should questi<strong>on</strong> the viability <strong>of</strong> that initiative:<br />

1. Increase revenues<br />

2. Reduce costs<br />

3. Enhance customer service<br />

4. Increase employee productivity<br />

5. Meet the objective <strong>of</strong> a larger strategic corporate plan<br />

After you have determined a budget number <strong>for</strong> an idea and validated<br />

the viability <strong>of</strong> a strategy comes the most important part -<br />

funding the strategy. If your name is J<strong>on</strong>es, then spend, spend,<br />

spend! If it is not J<strong>on</strong>es, you weigh this initiative against all the<br />

initiatives within your budget and you make the determinati<strong>on</strong><br />

<strong>of</strong> what is funded in year 1, year 2, or year 3. If your initiative<br />

The Radiss<strong>on</strong> Plaza <strong>Hotel</strong> Saskatchewan, Regina, has received<br />

the prestigious Four Diam<strong>on</strong>d Award from AAA/CAA <strong>for</strong> the 9th<br />

c<strong>on</strong>secutive year. The hotel remains the <strong>on</strong>ly four diam<strong>on</strong>d property<br />

in Saskatchewan.<br />

Fairm<strong>on</strong>t <strong>Hotel</strong>s & Resorts captured the 2003 Gold Award <strong>for</strong><br />

Most Effective Web Site from the Associati<strong>on</strong> <strong>of</strong> Travel<br />

Marketing Executives. Award submissi<strong>on</strong>s are judged <strong>on</strong> innovati<strong>on</strong>,<br />

relevance to the marketing needs <strong>of</strong> the business and dem<strong>on</strong>strated<br />

and quantitative results.<br />

The Kensingt<strong>on</strong> Riverside Inn has recently been h<strong>on</strong>oured, not<br />

<strong>on</strong>ce but twice. The Inn has received the Four Diam<strong>on</strong>d Award<br />

from CAA/AAA. This makes the Kensingt<strong>on</strong> Riverside Inn the<br />

<strong>on</strong>ly property in the B & B/Inn category in Alberta to have<br />

achieved this designati<strong>on</strong>. In additi<strong>on</strong> to the four diam<strong>on</strong>d rating,<br />

the Inn has been voted by inn goers in Arringt<strong>on</strong>'s Bed &<br />

Breakfast Journal's 2003 Book <strong>of</strong> Lists as <strong>on</strong>e <strong>of</strong> the top 15<br />

B&B/Inns - 'Best in Canada'.<br />

The Metropolitan <strong>Hotel</strong> Tor<strong>on</strong>to and its two restaurants, Lai<br />

Wah Heen and Hemispheres, have each been awarded the<br />

CAA/AAA Four Diam<strong>on</strong>d Award. The announcement <strong>of</strong> the 2003<br />

awards marks the sixth c<strong>on</strong>secutive year that the Metropolitan has<br />

been awarded 12 diam<strong>on</strong>ds.<br />

The Greater Tor<strong>on</strong>to <strong>Hotel</strong> Associati<strong>on</strong> (GTHA) presented the<br />

inaugural Pierre Bougain Award to three <strong>of</strong> the city's top hotels.<br />

Am<strong>on</strong>g this year's winners were Stage West <strong>Hotel</strong> in Mississauga<br />

in the category <strong>of</strong> small hotels (under 200 rooms), the Park Hyatt<br />

in the category <strong>of</strong> mid-sized hotels (200-250 rooms) and the<br />

Fairm<strong>on</strong>t Royal York <strong>Hotel</strong> in the category <strong>of</strong> large hotels (over<br />

750 rooms). The awards were presented by Bougain's widow<br />

Dorothy and h<strong>on</strong>our the memory <strong>of</strong> <strong>on</strong>e <strong>of</strong> Canada's premier hoteliers.<br />

The awards will be presented annually by the GTHA.<br />

Two Canadian boutique hotels have made C<strong>on</strong>dé Nast Traveler<br />

magazine's list <strong>of</strong> hot new properties. <strong>Hotel</strong> Gault, in M<strong>on</strong>treal,<br />

and Opus <strong>Hotel</strong>, in Vancouver, made the cut in the "best urban<br />

hotels" category. <strong>Hotel</strong> Gault is a <strong>for</strong>mer textiles factory that has<br />

been c<strong>on</strong>verted into 30 l<strong>of</strong>t-style rooms. The Opus <strong>Hotel</strong> features<br />

97 rooms and suites.<br />

has an ROI payback within 12 m<strong>on</strong>ths, then that's an easy decisi<strong>on</strong><br />

- Do It.<br />

I advocate a balanced approach. With a finite number <strong>of</strong> dollars<br />

at your disposal, hard decisi<strong>on</strong>s are made. I love seeing new and<br />

sexy technology when I walk into a hotel or restaurant but I<br />

equally appreciate sparkling silverware and a renovated room.<br />

So, we are not the J<strong>on</strong>eses, but with a good in<strong>for</strong>mati<strong>on</strong> technology<br />

strategy in hand, we can optimize our existing systems and<br />

ensure we run our businesses effectively.<br />

Neil Holm is President <strong>of</strong> hyphen In<strong>for</strong>mati<strong>on</strong> Systems<br />

Management. hyphen celebrates their 10th year <strong>of</strong> c<strong>on</strong>necting<br />

in<strong>for</strong>mati<strong>on</strong> and operati<strong>on</strong>al systems <strong>of</strong> all sizes.<br />

www.hyphenism.com


Hunter Amenities Internati<strong>on</strong>al Ltd.<br />

~ A Full-Line Manufacturer <strong>of</strong> <strong>Hotel</strong> Amenities ~<br />

Hunter Amenities Internati<strong>on</strong>al Ltd. is<br />

a 100 per cent Canadian owned manufacturer<br />

<strong>of</strong> hotel amenities, retail and<br />

spa products. Established in 1981,<br />

Hunter has developed an impressive<br />

customer base by focusing <strong>on</strong> customer<br />

requirements both from a design<br />

and product viewpoint. Today, the<br />

company remains the <strong>on</strong>ly full-line<br />

manufacturer <strong>of</strong> hotel amenities in<br />

Canada and the third largest in North<br />

America. Its exports to the United<br />

States comprise over 70 per cent <strong>of</strong> its<br />

annual sales volume. These products<br />

include shampoo, c<strong>on</strong>diti<strong>on</strong>er, bath<br />

gel, mouthwash, loti<strong>on</strong>, soap, as well<br />

as shower caps, sew kits, shoe mitts,<br />

and vanity kits.<br />

VIP Internati<strong>on</strong>al Corporati<strong>on</strong><br />

~ Driving Revenue through Channel Marketing ~<br />

VIP Internati<strong>on</strong>al (www.vipintcorp.com)<br />

is a channel marketing organizati<strong>on</strong><br />

that drives revenue <strong>for</strong> hoteliers, car<br />

rental owners and regi<strong>on</strong>al airlines<br />

through a multi-channel reservati<strong>on</strong><br />

sales center, the adopti<strong>on</strong> <strong>of</strong> leadingedge<br />

technology, and partnerships with<br />

clients to provide <strong>on</strong>going educati<strong>on</strong>.<br />

The Alberta-based firm pursues a missi<strong>on</strong><br />

<strong>of</strong> being "the number <strong>on</strong>e producer<br />

<strong>of</strong> bookings per client." This is<br />

accomplished through mastering the<br />

electr<strong>on</strong>ic channel marketing envir<strong>on</strong>ment,<br />

developing and implementing<br />

strategies <strong>for</strong> each client's unique positi<strong>on</strong>,<br />

and educating customers about<br />

how to optimize participati<strong>on</strong> in the<br />

changing electr<strong>on</strong>ic marketplace.<br />

VIP's approach to generating business<br />

through electr<strong>on</strong>ic distributi<strong>on</strong> can be<br />

seen with Candlewood Suites,<br />

Brad<strong>for</strong>d Homesuites, Regal <strong>Hotel</strong>s<br />

Internati<strong>on</strong>al, ClubHouse Inn & Suites,<br />

Hunter's unique portfolio <strong>of</strong> bottle<br />

shapes, liquids, and soap shapes is<br />

very extensive and c<strong>on</strong>stantly expanding.<br />

Hunter now manufactures the<br />

industry's most innovative spa treatments<br />

with indigenous <strong>for</strong>mulati<strong>on</strong>s.<br />

Hunter provides mainly hotel specific<br />

amenity lines but does own a c<strong>on</strong>siderable<br />

number <strong>of</strong> stock lines which are<br />

<strong>of</strong>fered to a wide range <strong>of</strong> hotels as<br />

well as distributors. Hunter will also<br />

manufacture amenities under brand<br />

Fox Rent-A-Car, and U-Save Auto<br />

Rental. Each has experienced unprecedented<br />

increases <strong>of</strong> 30 to 75 % in their<br />

GDS, Internet and voice reservati<strong>on</strong>s<br />

as VIP clients. In 2002, VIP's aggressive<br />

approach to Internet distributi<strong>on</strong><br />

resulted in more than a 100 % increase<br />

in Internet bookings. Growth has also<br />

come through the creati<strong>on</strong> <strong>of</strong> a worldclass<br />

call center achieving c<strong>on</strong>versi<strong>on</strong>s<br />

as high as 63 %.<br />

The company is a central distributi<strong>on</strong><br />

point to every viable Internet web site,<br />

and to all <strong>of</strong> the major global distributi<strong>on</strong><br />

systems including Sabre, Galileo,<br />

licensing agreements, i.e. Garden<br />

Botanika®, Deserving Thyme®, and<br />

Unilever® products. The company<br />

owns all its specifically developed spa<br />

<strong>for</strong>mulati<strong>on</strong>s and c<strong>on</strong>tinues to develop<br />

new treatments as trends dictate.<br />

Hunter operates from a new manufacturing<br />

facility in Burlingt<strong>on</strong>, Ontario<br />

(liquid filling and compounding) utilizing<br />

some <strong>of</strong> the most advanced technology<br />

and equipment lines and out <strong>of</strong><br />

its soap facility in Elora, Ontario<br />

which has been recently upgraded with<br />

the utmost state-<strong>of</strong>-the-art equipment.<br />

Visit: www.hunteramenities.com <strong>for</strong><br />

more in<strong>for</strong>mati<strong>on</strong>.<br />

Pegasus, WorldRes, Amadeus, and<br />

Worldspan. VIP is involved in all<br />

facets <strong>of</strong> reservati<strong>on</strong> generati<strong>on</strong> including<br />

everything from c<strong>on</strong>sortia to the<br />

newest Internet merchant models to<br />

ensure that its clients reap the most<br />

revenue possible from their provider.<br />

VIP, in anticipati<strong>on</strong> <strong>of</strong> changing technological<br />

trends, has embarked <strong>on</strong> a<br />

path to c<strong>on</strong>tinually improve and<br />

enhance its products and services. VIP<br />

is focused <strong>on</strong> what it feels is most<br />

important to its clients, the generati<strong>on</strong><br />

<strong>of</strong> business. While the industry is moving<br />

toward a "technology <strong>on</strong>ly" commodity<br />

oriented <strong>of</strong>fering, VIP views<br />

itself as an expert producer <strong>of</strong> business<br />

through electr<strong>on</strong>ic channels. VIP provides<br />

cost effective and technologically<br />

advanced c<strong>on</strong>necti<strong>on</strong>s, but also<br />

expends significant resources to ensure<br />

these channels are delivering as many<br />

bookings as possible.<br />

RooMers Summer 2003 Volume 13 Number 2 11


Who’s Where Now<br />

Mari<strong>on</strong> Anders<strong>on</strong>, Director <strong>of</strong> Sales & Marketing, Fairm<strong>on</strong>t Chateau Whistler, BC � Genevieve Archambault,<br />

Corporate Sales Manager, <strong>Hotel</strong> Gouverneur Place Dupuis, M<strong>on</strong>treal � Tim Aubrey, Sr. VP - Finance, Fairm<strong>on</strong>t<br />

<strong>Hotel</strong>s & Resorts, Tor<strong>on</strong>to � Isabelle Beauregard, Sales and Marketing Director, <strong>Hotel</strong> Gouverneur Ile Char<strong>on</strong>,<br />

M<strong>on</strong>treal � Jacques Burelle, President and Chief Operating Officer (COO), Ottawa <strong>Tourism</strong> and C<strong>on</strong>venti<strong>on</strong><br />

Authority Inc., Ottawa � Johane Car<strong>on</strong>, Director - Sales & Marketing, Accor <strong>Hotel</strong>s, M<strong>on</strong>treal � David Chizda,<br />

Director <strong>of</strong> Sales & Marketing, Winnipeg C<strong>on</strong>venti<strong>on</strong> Centre, Winnipeg � T<strong>on</strong>y Colantino, Regi<strong>on</strong>al Director -<br />

Select Service and Extended Stay Lodging <strong>for</strong> Canada, Marriott <strong>Hotel</strong>s <strong>of</strong> Canada, Tor<strong>on</strong>to � Vito Curalli, Vice-<br />

President <strong>of</strong> Franchise Development - Canada, AFM Hospitality, Tor<strong>on</strong>to � Brigitte Fritz, General Manager, The<br />

Fairm<strong>on</strong>t Palliser, Calgary � Holly Fuentes, Sales Manager - Local Corporate Sales, Pan Pacific <strong>Hotel</strong> Vancouver<br />

� Tiffany Gilmore, Director <strong>of</strong> Sales, Hilt<strong>on</strong> Garden Inn Tor<strong>on</strong>to/Markham � Ken Greene, President, Howard<br />

Johns<strong>on</strong> Internati<strong>on</strong>al, New Jersey � Laurence Grus<strong>on</strong>, Tour and Travel Director, Gouverneur Inc., M<strong>on</strong>treal �<br />

Vineet Gupta, Vice President - Technology, Fairm<strong>on</strong>t <strong>Hotel</strong>s & Resorts, Tor<strong>on</strong>to � Charles Head, General<br />

Manager, The Fairm<strong>on</strong>t Winnipeg, Winnipeg � Colin Hedders<strong>on</strong>, Director <strong>of</strong> Rooms, Metropolitan <strong>Hotel</strong>,<br />

Vancouver � Robert Herman, Diva at the Met Restaurant Manager, Metropolitan <strong>Hotel</strong>, Vancouver � Alex<br />

Kassatly, General Manager, Fairm<strong>on</strong>t Le Château Fr<strong>on</strong>tenac, Quebec City � Joseph Klein, General Manager,<br />

Fairm<strong>on</strong>t Alg<strong>on</strong>quin, St. Andrews by-the-Sea, NB � Sylvain Lacoste, Sales Director - Business Accounts,<br />

Gouverneur Inc., M<strong>on</strong>treal � Kevin La<strong>for</strong>et, Interim CEO, Casino Windsor, Windsor � Kai Lamle, General<br />

Manager, Crowne Plaza Tor<strong>on</strong>to Centre, Tor<strong>on</strong>to � Kiaran MacD<strong>on</strong>ald, General Manager, The Fairm<strong>on</strong>t<br />

Scottsdale Princess, Ariz<strong>on</strong>a � Brian McD<strong>on</strong>ald, Vice President and C<strong>on</strong>troller, Fairm<strong>on</strong>t <strong>Hotel</strong>s & Resorts,<br />

Tor<strong>on</strong>to � Matthew Opferkuch, Executive Assistant Manager, Metropolitan <strong>Hotel</strong>, Vancouver � Mark Pearce,<br />

Interim President, Choice <strong>Hotel</strong>s Canada Inc., Mississauga � Anne-Marie Roy, Nati<strong>on</strong>al Sales Director,<br />

Gouverneur Inc., M<strong>on</strong>treal � Greg Royer, President, Travelodge Canada, Calgary � Roger Soane, General<br />

Manager, The Fairm<strong>on</strong>t Royal Pavili<strong>on</strong> and The Fairm<strong>on</strong>t Glitter Bay, Barbados � Rachael Streek-Buma,<br />

Corporate Groups Sales Manager, Crowne Plaza Tor<strong>on</strong>to Centre � Susan Sturgess, Chairman, Ontario<br />

Accommodati<strong>on</strong> Associati<strong>on</strong>, Peterborough � James Wu, General Manager, Com<strong>for</strong>t Inn Kelowna<br />

The <strong>HAC</strong> represents this industry as a whole.<br />

One <strong>of</strong> our main functi<strong>on</strong>s is to bring hotelier<br />

and supplier together through in<strong>for</strong>mati<strong>on</strong> and<br />

publicati<strong>on</strong>s such as RooMers.<br />

Take advantage <strong>of</strong> our generous Summer<br />

and Fall <strong>of</strong>fers and reach out to your market.<br />

C<strong>on</strong>tact Nader Shureih <strong>for</strong> more in<strong>for</strong>mati<strong>on</strong><br />

at 613.237.7149 x 13, or<br />

shureih@hotelassociati<strong>on</strong>.ca<br />

RooMers is a quarterly publicati<strong>on</strong> and is<br />

published by the <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada.<br />

Address comments or questi<strong>on</strong>s to the Editor:<br />

Andrea Myers<br />

<strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada<br />

130 Albert St., Suite 1206, Ottawa, ON K1P 5G4<br />

Tel: 613.237.7149 Fax: 613.237.8928<br />

Web: www.hotelassociati<strong>on</strong>.ca<br />

The <strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada is the federati<strong>on</strong> <strong>of</strong> provincial and territorial hotel<br />

associati<strong>on</strong>s, hotel chains and suppliers with a mandate to represent members<br />

nati<strong>on</strong>ally and internati<strong>on</strong>ally and to provide cost effective services which stimulate<br />

and encourage a free market accommodati<strong>on</strong> industry.<br />

Printing sp<strong>on</strong>sored by: hyphen In<strong>for</strong>mati<strong>on</strong> Systems Management<br />

12 RooMers Summer 2003 Volume 13 Number 2<br />

Upcoming Events<br />

The Power Within - Ignite the Spirit<br />

October 22nd, 2003<br />

Metro Tor<strong>on</strong>to C<strong>on</strong>venti<strong>on</strong> Centre - South Building<br />

1-866-994-2555 ext. 227 or www.powerwithin.com<br />

Quebec <strong>Hotel</strong> Associati<strong>on</strong><br />

Annual C<strong>on</strong>venti<strong>on</strong><br />

October 2003<br />

British Columbia & Yuk<strong>on</strong> <strong>Hotel</strong> Associati<strong>on</strong><br />

Annual C<strong>on</strong>venti<strong>on</strong> and Tradeshow<br />

November 2 - 4, 2003<br />

Vancouver, BC<br />

www.bcyha.com<br />

<strong>Hotel</strong> Associati<strong>on</strong> <strong>of</strong> Canada<br />

12th Annual C<strong>on</strong>ference & Trade Show<br />

Mark your calendars:<br />

February 9th & 10th, 2004<br />

Fairm<strong>on</strong>t Royal York, Tor<strong>on</strong>to<br />

Canadian <strong>Hotel</strong> Investment C<strong>on</strong>ference<br />

Mark your calendars:<br />

March 29th - 30th, 2004 in Tor<strong>on</strong>to

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