Leadership Summit - Training Press Releases

Training magazine’s 35th Annual
Leadership
Summit
see page 16
Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .February 13-15
Expo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .February 13-14
Certificate Programs . . . . . . . . . . . . . . . . . . . .February 10-12
Leadership Summit . . . . . . . . . . . . . . . . . . . . . .February 13
Georgia World Congress Center, Atlanta, Georgia
An event designed for learning, training
and performance professionals
Participate in a serious learning and performance community
Build skills in design and development, implementation,
evaluation and assessment, and performance consulting
Join in the Virtual Classroom Sync Up, Mobile Learning
Experience, Social Media Ninja Rodeo, and Build-a-Course Room
Celebrate your successes at the world’s largest aquarium
Connect with learning leaders at Training’s Leadership Summit
Unleashing Human Potential Through Learning
Tony O’Driscoll
Conference Sensei
Recognizing Purpose
Realizing Possibility
Maximizing Potential
Dan Pink
Laurie Bassi
Miguel Nicolelis Omar Wasow Lee LeFever
Stedman Graham
Victoria Rowell
Produced by:
www.TrainingConference.com

More Bang For Your Buck
Lorri Freifeld
Editor-in-Chief, Training magazine
Welcome to Training magazine’s 35th
Annual Training Conference & Expo.
Faced with continued financial turmoil,
constantly evolving technology, and
learners who were social networking
practically from birth, training professionals have risen
to the challenge. You do more with less — and often
more with nothing at all. You not only train, you help
mold learners’ careers and futures — emphasizing the
“development” in T&D. You bring passion and
commitment to your job, and you inspire others to do
the same.
This Conference offers the best of skill-building sessions
on assessment, measurement, design, development,
management, and instructor-led learning. And takes you
on a deeper dive with a Virtual Classroom Sync Up; a
Build-A-Course Room; a Mobile Learning Experience;
and Social Media Ninja Rodeo.
Training also brings back the popular Training
Leadership Summit as a conference-within-a-conference.
To recognize your achievements and the Conference’s
35th year, join us for a special evening reception at the
Georgia Aquarium for our coral anniversary.
We hope to see you in Atlanta. Let’s ride the wave of
learning together!
Table of Contents
Social Events . . . . . . . . . . . . . . . . . . . . 3
Keynotes . . . . . . . . . . . . . . . . . . . . . . . 4-5
Certificate Programs . . . . . . . . . . . . . . . 6-8
Tracks . . . . . . . . . . . . . . . . . . . . . . . . . 9
Headliners . . . . . . . . . . . . . . . . . . . . . . 10-11
Hands-On Clinics . . . . . . . . . . . . . . . . . 12-13
Conference Schedule . . . . . . . . . . . . . . 14
The Expo . . . . . . . . . . . . . . . . . . . . . . . 15
Leadership Summit . . . . . . . . . . . . . . . . 16-17
Breakout Sessions . . . . . . . . . . . . . . . . 18-30
Hotels & Registration . . . . . . . . . . . . . . 31
Registration Form . . . . . . . . . . . . . . . . . 32
Team Discounts
Groups of 3 or more are eligible
for a team discount. Contact
staff@trainingmagevents.com
No industry event offers you more for your money.
Attend the 3-Day Conference & Expo to:
• Gain access to more than 165 sessions including daily lunches and
refreshment breaks.
• Network, Nosh and Celebrate at social events — including an evening
reception at The World’s Largest Aquarium.
• Be challenged and inspired in 8 rapid-fire keynotes facilitated by your
Conference Sensei.
• Build your skills in foundational tracks and 5 hosted learning experiences.
• Learn from 50+ in-house learning professionals in case studies, poster
and panel sessions.
• Try out learning products and services with a two-day Expo pass.
• Participate in a Hands-On Clinic and working lunch to close out the event.
• Receive online AND printed session handouts...and much more.
Certificate packaged pricing saves you even more.
Package a Conference registration with:
• A 3- or 2-Day Certificate Program for in-depth professional development.
(Includes lunches, coffee breaks and a signed certificate.)
• The Leadership Summit on Monday to explore the best learning programs
inside successful organizations. (Exclusively for in-house training/learning
executives. Includes working lunch and coffee breaks.)
“ In a nutshell, the annual Training Conference and Expo is
simply a good value, offering professional training and
career development at a reasonable price. A single idea
taken home from the conference saves many times the cost
of our attendance. “
— Don Keller, VP Global Education & Marketing, SCC Soft Computer
“ My team and I look forward to the annual Training
Conference & Expo each year. It provides a great
opportunity to network with leaders in the training
community and gather insight, inspiration, and best
practices from peers.”
— John Congemi, Senior Manager,
Retail Training & Development, Best Buy
“ When walking into the conference for the first time,
I immediately felt a bond with other senior training
professionals — each of us anxious to use the jam-packed
schedule to make us better training practitioners and leaders.
With a who’s who list of training experts in attendance every
year, it is always the first conference I commit to each year.”
— Wayne Wagner, Senior HR Strategist, US Navy

Social Events 3
Training Magazine’s Welcome
Reception — Network & Nosh
SUNDAY, FEBRUARY 12
5:00 – 6:00 pm
Kick off your conference
experience with an opening
reception hosted by the Omni
CNN Hotel. Share your learning
game plan, make new connections
for the coming week and start
your Training 2012
Conference event here.
Right from the Start!
What New Conference
Participants Need to Know
SUNDAY, FEBRUARY 12
4:15 – 4:45 pm
Want help getting your bearings New to
this event Want to know how to make this
conference the best learning experience ever Join
conference presenter Sharon Bowman, along with other
experienced conference-goers, as they walk you through
some “need-to-know” content that will help you get the
most from your conference experience. Get connected to
other “newbies” and form your own conference mastermind
group of new friends and colleagues. Meet with your
mastermind group at least one more time during the
conference to share the best of your conference takeaways.
Leave with some fun “souvenirs” of this orientation
program and plan for a dynamic three-day conference
experience. Then, head over to the Sunday Night Welcome
Reception together!
Exercise to Enhance Your Learning
and Hippocampal Neurogenesis
MONDAY – WEDNESDAY, 7:00 – 7:45 am
Huh! Let’s just say start
your mornings off on the
Face Time!
Morning
Netwalks
right foot. Your brain will
get plenty of exercise at
Training 2012, but your body will need some,
too. Don’t miss the always-popular Netwalks
with Carolyn Balling each morning from
7:00 – 7:45 a.m. Meet and network with other
conference goers as you walk up, down and through
the Georgia World Conference Center. You’ll get a free pedometer
(limited supply — be one of the first to participate), and maybe
win a prize for logging the most daily steps. Balling has been a
coach with Leukemia & Lymphoma Society’s Team in Training
program since 1999, where she’s coached 1,010 marathoners
across finish lines (and completed 26 marathons on her own).
So get warmed up for a day of learning and spend some time
conversing on a smaller scale with colleagues.
Get Social, Get Mobile,
Get Together: Monday
Night Meet-Up Mixer
MONDAY, FEBRUARY 13
6:00 – 8:00 pm
Attend for a chance
to win a free iPad
and other prizes!
Jane Bozarth, cowgirl host of the
Social Media Ninja Rodeo, and
A.J. Ripin, sage of the Mobile
Learning Experience, will
roundup participants to explore
Atlanta’s modern side — its rich
history and the wide assortment
of restaurants and nightlife it
offers. This promises to be a
night of great conversation, fun
and prizes (including an iPad)!
TUESDAY, FEBRUARY 14
5:30 – 7:00 pm
A Coral Celebration!
Celebrate Training’s 35th Annual Conference (our coral
anniversary!) with a special evening reception at the Georgia
Aquarium. The Georgia Aquarium is the world’s largest
aquarium with more than 8.5 million gallons of marine and
fresh water housing more than 120,000 animals of 500
different species. The aquarium’s notable specimens include
young whale sharks, beluga whales, and manta rays. This
after-hours event includes admission to the aquarium, and
a special 35th anniversary reception — and the party is on
Training magazine! All full-conference participants will
receive a free ticket to this event. So take some time out
after the close of the expo to celebrate the value and impact
of the training industry and your significant contributions
to it. Pre-registration required. See page 32.
Log on to TrainingConference.com to register today!

4 Keynotes
What the World
Needs Now Is…
A series of rapid-fire
keynotes followed by Q&A
with Conference Sensei
Tony O’Driscoll.
For the last 35 years, the training community has strived to better
understand how to maximize human performance. During that time, we
have learned a lot about what works—and what doesn’t— when it comes to
leveraging human capital to drive business results. For those of you who
have been tirelessly striving to build human capital bridges between what
we know and what organizations do, our time has finally come! Why
Because without learning, there cannot be change. And today, there is little
disagreement that what the world needs now (in addition to love, sweet
love) is a step change in human performance on a global scale.
RECOGNIZING PURPOSE
We’ll examine the latest insights that science has to offer
on what motivates people and what organizations need to
do to tap into that motivation in a way that creates passion,
profits and a healthier and happier planet.
The Secret to Motivation
Most of us believe that the best way to
motivate is with external rewards like
money — the carrot-and-stick approach.
That’s a mistake, Dan Pink says in his book
Drive: The Surprising Truth About What
Motivates Us. The secret to high performance
and satisfaction is the deeply human need to direct our own
lives, to learn and create new things, and to do better by
ourselves and our world. Drawing on four decades of
scientific research on human motivation, Pink exposes the
mismatch between what science knows and what business
does — and how that affects every aspect of life. He’ll share
his latest thinking and examine the three elements of true
motivation — autonomy, mastery, and purpose — and offer
smart and surprising techniques for putting these into action.
Are You One of the Good Guys
According to noted economist Laurie Bassi,
co-author of Good Company: Business Success
in the Worthiness Era, we’re entering a more
hopeful economic age where the good guys
are poised to win. Treating and managing
employees well, communicating with
customers honestly, and giving back to the community help
a business deliver great value and retain top talent.
Economic, social, and political forces across the globe are
making being a “good” company good business. The payoff:
learn how companies who rank high on specific behaviors
using the Good Company Index outperform their peers in the
stock market. Using real-world examples, Bassi will explain
each aspect of corporate worthiness and provide you with
tools to make sure your organization stays within the ranks
of the good guys.
MAXIMIZING POTENTIAL
This session will reveal how maximizing potential is the
confluence of purpose, passion and people. Purpose
establishes the foundation, passion sustains the journey
and people who give selflessly of their time and energy to
support the fire that burns within are the difference that
truly makes a difference.
The Power to Inspire
Victoria Rowell started life as a Ward of the
State of Maine, and, with the help of a group
of amazing women — foster mothers,
caretakers, social service workers, and
mentors — created a remarkable career as a
dancer, actor and author. Emmy-nominated
Rowell has been honored with 12 NAACP Image Awards and
is a staunch advocate for mentorship. Her memoir, The
Women Who Raised Me, reveals the transformational power
of mentoring, love, and art. Join Victoria as she shares her
inspirational story of the mentors who helped define her life.
With focus and passion, Rowell offers a message of hope
that will encourage you to succeed no matter how trying the
journey along the way — and how to help others do the same.
Leaders Not Labels for the 21st Century
As technology brings us closer together, our
environment becomes more diverse.
Professionals of all backgrounds are merging
into a global marketplace, while businesses are
challenged by a shortage of talent. Bestselling
author Stedman Graham will show how, if a
business wants to succeed in the 21st century, it has to
connect with the new and changing marketplace and the
people who create it. Learn both how to transcend labels
and become a leader in this competitive climate, and to
value talent and skills above all else in building a diverse,
successful workforce.
Training 2012 Conference & Expo

Keynotes 5
To mark the 35th anniversary of Training Conference & Expo at
Training 2012, our aspiration is a simple but audacious one: to
take what we know about what works and what does not in
driving human performance and to apply it to allow everyone to
achieve their utmost potential. This is our Moon-Shot. The
tipping point from knowing to doing has arrived.
We’ll begin by exploring what it takes to drive people who are
living in a purpose driven world. Next, we’ll examine the
incredible possibilities that technology presents to humanity.
And, finally, we’ll talk about redefining our
own boundaries to enable others to maximize
their potential.
We hope you will join us at Training 2012 as,
together, we build the bridge to a better future
for everyone.
Tony O’Driscoll, Executive Director, Center
for Technology, Entertainment and Media at
Duke University’s Fuqua School of Business.
REALIZING POSSIBILITY...
From Brain Machine interfaces that literally turn thought
into action to electronic tutors that provide world class
support and structure to every child, to the powerful
multiplier effect for learning that is derived from social,
mobile and collaborative technologies, we will learn firsthand
of the incredible possibility that technology presents
to allow each of us to achieve our fullest potential.
Connecting Our Brains with Machines
Miguel Nicolelis is one of the world’s leading
brain scientists, and author of Beyond
Boundaries: The New Neuroscience of
Connecting Brains with Machines — and How
It Will Change Our Lives. He shows how the
long-sought merger of brains with machines is
about to become a paradigm-shifting reality. Imagine living in
a world where quadriplegics walk again; where people use
their computers, drive their cars, and communicate with
one another simply by thinking; where diseases such as
Parkinson’s are gone forever. Nicolelis will share his
revolutionary insights into how the brain creates thought
and the human sense of self — and both how this might
soon be augmented by machines and what it means for
learning today.
The Art of Explanation
While technology increases connectivity,
connectivity increases complexity. The time
between decisions is shrinking and the scale
of information around each decision is
exploding. How do we craft explanations
when faced with this dual challenge How
do we make sense of complex issues in the shortest time
possible Learn a breakthrough approach for crafting
explanations that people get, and act upon the first time out.
See how an explanation can move someone from disinterest
to motivation and even excitement. Founder of Common
Craft, Lee LeFever, renowned for building short, creative
video explanations, will share what he’s learned about the
key elements of great explanations.
What’s Next
Under Omar Wasow’s leadership, BlackPlanet.
com became the leading site for African
Americans, reaching over three million people
a month. Omar, a Ph.D. candidate in African
American studies and Government at Harvard,
also works to demystify technology issues
through regular TV and radio segments on shows like
Oprah, Today, CNN’s American Morning. As a student and
social media entrepreneur, Omar lives at the intersection
of education and technology. Join him to see what’s next
for learning and how social, mobile, and collaborative
technologies will shape the future of learning.
Social Learning Report
Want to know how your peers are using social and
mobile learning Training’s Top 10 Hall of Famers
will deliver the results of their 2011 Social Learning
Survey — be there to discover how Training magazine
readers are using social and mobile learning to deliver
training and improve performance. The research
includes data on which tools are being used, mobile
learning usage patterns and devices, and what is
expected in the near-term future. Each participant will
receive a free copy of the white paper.
Log on to TrainingConference.com to register today!

6 Certificate Programs
Training magazine Institute presents Certificate Programs conducted by leading industry
experts. These 3- and 2-Day Certificate Programs give you the essential knowledge,
practiced techniques, and sound theories you need to become (and remain!) a top performer
in your field. In the end, you’ll not only walk away with a certificate, you’ll also jumpstart
your career and enhance your professional know-how. Additional fee required, see page 32.
3-DAY CERTIFICATE PROGRAMS
3Friday, February 10 –
Sunday, February 12
9:00 am – 4:00 pm
P01 CREATING OUTSTANDING
E-LEARNING WITH ADOBE
CAPTIVATE
Joe Ganci, www.captivatejoe.com
Adobe released Captivate v5.5 with
additional features and
improvements to help you make
your e-learning even more engaging
and effective. Learn to use Captivate to create
soft-skills learning and quizzes, combine media
elements with presentations and interactivity,
and enhance your learning with animations and
effects, master slides, object styles, audio and
video. And, you’ll discover easier ways to create
software simulations. However, there is so much
more you can do with Captivate and you’ll be
excited to see the results!
Bring your laptop and be ready to create great
e-learning! Exercises will ensure that you are
truly learning the Captivate options available to
help you more quickly and easily meet the needs
of your instructional design. Learn how to:
• Use Captivate’s features, interface, and
workflow.
• Create interactive software simulations.
• Use text and images and Captivate’s library.
• Use audio and video elements correctly and
without errors.
• Create exploratory learning with cool rollovers.
• Use Interactive Objects: Buttons, Text Entry
Boxes, and Click Boxes.
• Publish your files the way you need.
• Create soft-skills simulations.
• Create different types of quizzes.
• Use Object Styles and Master Slides.
• Use Effects and Animations.
• Create and use Project Templates.
• Learn the basics of using variables and
advanced actions to further enhance your
design possibilities!
This certificate is designed for novice and
intermediate designers and developers with a
basic understanding of both good design
approaches and the elements of the eLearning
creation process.
Please bring your Wi-Fi enabled
laptop. Specific requirements will be
emailed to participants.
P02 INSTRUCTIONAL DESIGN
FUNDAMENTALS
Ida Shessel, Senior Consultant,
Friesen, Kaye and Associates
In this hands-on certificate program,
you will gain the confidence,
knowledge, and tools you need to
design effective blended learning. Discover the
keys to creating interactive and engaging training
that ensures learner success whether in the
classroom, online or a combination of both. Take
home electronic job aids and a detailed support
manual to help you apply what you learned when
you are back on the job. Through expert
presentation, practical exercises, group
discussions, and real-world examples, you’ll
learn to:
• Incorporate adult learning principles, a
systematic learning process, and a variety of
processing methods to maximize retention.
• Accommodate different learning styles.
• Apply proven techniques for analyzing learner
and organizational needs; and plan the design
and development of training materials to meet
those needs.
• Select the right training content and
instructional strategy to support performance
improvement for the target population.
• Strategize shortcuts for reducing design time.
• Plan a variety of presentation, application,
and feedback methods.
• Align objectives and tests, and outline
strategies to close any remaining
performance gaps.
• Create questions that enable learning,
encourage retention, and test for
understanding.
• Promote interactivity in classroom and online
designs.
• Create a validation plan that ensures the
training design meets the organizational
needs.
This certificate is designed for beginning
instructional designers and subject matter
experts who are responsible for creating,
revising, or converting classroom or online
learning.
Your Certificate Program registration
includes the 3-Day Conference & Expo
(February 13-15). Lunch and coffee
breaks are included each day.
See page 32 for fees.
P03 MANAGING THE TRAINING
FUNCTION
Jean Barbazette,
Founder;
Maria Chilcote,
Managing Partner,
The Training Clinic
With the right practices, any training program
can accelerate performance while delivering
economic benefits...and as a focused and
practical manager of a training function, you can
lead the charge within your own organization.
Learn to:
• Develop a vision, mission, and function
priorities statement.
• Use audit tools to benchmark your function
and identify areas for improvement.
• Identify and use eight steps in the internal
consulting process.
• Use nine types of assessment tools to
determine training needs.
• Gain management’s commitment to
performance improvement.
• Use a nine-part plan to build alliances and
work successfully with line managers.
• Identify essential elements of a performance
improvement plan.
• Identify techniques to market your training
function.
• Evaluate how you supervise and develop a
training staff.
• Develop an action plan to get results.
• Identify methods to cost justify training and
monitor a training budget.
• Use post training performance analysis.
• Involve managers in transferring learning.
BONUS: You’ll receive the Training Manager’s
Tool Kit containing a Training Department
Benchmarking Tool, 100-point Classroom
Instructor Skills Inventory, and a Performance
Improvement Plan Template. CEUs are available
for this certificate. For CEU information call
800.937.4698.
This certificate is designed for training
managers, training coordinators, and
‘departments-of-one’ who run a training function
for an organization or business unit, or those
interested in joining their ranks.
You may wish to bring your own
Wi-Fi enabled laptop to complete the
out-of-class assignment of
approximately 30 minutes in length.
Training 2012 Conference & Expo

Certificate Programs 7
P04 MAKING TRAINING STICK
USING PRINCIPLES FROM
COGNITIVE NEUROSCIENCE
Sharon Bowman, Author,
Training from the BACK of the Room
In this high-energy, practical and
memorable certificate program
you’ll explore current “cognitive
neuroscience” that explains how ALL humans
naturally and normally learn. Toss out outdated
assumptions, pull in six specific learning
principles based on current brain science and
learn how to apply them to your training
programs. Tour the physiological brain with
an engaging introduction to brain anatomy. “It’s a
Jungle in There!” You will:
• Apply six learning principles based on current
brain research every time you train, regardless
of the complexity of the topic, size of group, or
level of learners.
• Demonstrate a variety of brain science
elements using your own training topics, and
dramatically increase learners’ attention,
retention and engagement.
• Make your own color-coded “map” of the
learning brain and use it as a training design
and delivery tool to make training stick.
• Create your personal trainer’s toolbox of easyto-use,
brain-based training strategies.
• Access a collection of new brain science
resources to enhance your instruction, both in
the classroom and online.
• Design a ready-to-use training module that
combines your own topic and materials with
the brain-based concepts and strategies from
this program.
BONUS! You’ll receive a FREE COPY of Sharon’s
new book, Using Brain Science to Make Training
Stick and links to “It’s a Jungle in There!”
activities, instructions, materials and resources.
This certificate is designed for beginner and
experienced trainers; anyone interested in
improving their training and facilitation skills.
2-DAY CERTIFICATE PROGRAMS
2Saturday, February 11–
Sunday, February 12
9:00 am – 4:00 pm
P05 PERFORMANCE CONSULTING:
IDENTIFYING NEEDS,
SELECTING INTERVENTIONS,
MEASURING RESULTS
Judith Hale, Author, The
Performance Consultant’s Fieldbook:
Tools and Techniques for Improving
Organizations and People
This certificate explores critical
factors of effective performance consulting. You
will receive four valuable tools. The first helps
you and your clients quickly determine what is
interfering with performance. The second
helps you guide clients in selecting the right
combination of solutions and develop a feasible
implementation strategy based on their level of
readiness for change and investment. The third
tool helps you and your clients clearly
communicate the logic behind the solution and
show the relationship between the problem, the
chosen solutions, and the desired and actual
impact. The fourth tool helps you get the metrics
to prove the worth of your work. These tools and
numerous tips will help you become an efficient,
professional and strategic performance
consultant and:
• Quickly uncover the factors that contribute to
poor performance and missed opportunities.
• Engage clients so they own the problem and
the solution.
• Present information so clients understand the
relationship between what they do, the
problem, the recommended solution, and the
consequences.
• Avoid the “silver bullet” syndrome and the
“paralysis by analysis” trap.
• Overcome “there’s no money to evaluate”
challenge.
• Stay above the political fray.
This certificate is designed for trainers, training
managers, and internal or external consultants
wishing to work in partnership with clients as a
performance consultant; anyone wanting to
transition from a technical to a consulting role.
P06 CREATING MOBILE LEARNING
ASSETS AND COURSES — A
HANDFUL OF KNOWLEDGE
Jason Bickle, Learning Systems
Architect, AMX
Mobile learning is another example
of how training can be enhanced
through technology. However, the
tools and techniques are changing daily, and
creating mobile learning isn’t just about
wrapping your content and pushing it to the
learner. Developers must consider new
instructional design and development techniques.
So, where do you start When you finish this
certificate, you will not only know the direction
that will work best for your organization, you’ll
know how to make it happen. This certificate
program will cover: Basic Mobile Architecture &
Instructional Design; Developing a Mobile
Template; Graphics–Model Building, Tools and
Tips; Video–Converting Video & SWFs to Mobile
Video. We’ll use your favorite tools — Adobe
Captivate 5, Articulate 9, and Rapid Intake
mLearning Studio — to create mobile content.
You will learn to:
• Develop a mobile strategy.
• Develop a mobile instructional design plan
with mDECLARE Methodology.
• Create a mobile content template.
• Create graphics, videos, and other asset
standards for mobile delivery.
• Understand how to use industry tools to create
mobile learning: HTML5, Dreamweaver, CSS,
Captivate, Articulate, and mLearning Studio.
This certificate is designed for managers or
curriculum designers/developers needing to
understand strategy, planning, and content
development for mobile learning.
Please bring your Wi-Fi enabled
laptop. Specific requirements will be
emailed to participants.
P07 MEASURING THE ROI OF
TRAINING
Jack Phillips and
Patti Phillips, Authors,
Show Me the Money:
How to Determine ROI
in People, Projects,
and Programs
This certificate will prepare you to conduct
effective ROI studies and gain an understanding
of the skills needed to develop and deliver
effective return on investment (ROI) evaluations
for learning and performance. Learn how to
apply the ROI Process Model—a results-based
method for evaluating programs. This approach
includes: developing objectives including
application and impact objectives; planning the
evaluation; collecting a variety of types of data;
isolating the effects of the program, converting
data to money, tabulating program costs;
calculating the return on investment; and
identifying intangible benefits: Learn:
• To assess your readiness for ROI and the five
key components that make it work.
• Three ways to collect data during and after
program implementation.
• Three ways to isolate the effects of your
program from other influences.
• To apply the five steps to convert a measure
to money.
• To practice what you learn on a simple case
study.
Please bring a real-time project to maximize the
transfer of learning by enabling you to build your
skills with an example relevant to your
professional responsibilities.
BONUS: You will receive a detailed workbook, a
copy of the ROI Methodology process model, and
other tools to help you apply what you learned!
This certificate is designed for instructional
designers, training managers, training
executives, and anyone who wants to measure
the impact of learning and performance
solutions—and who needs to develop the skills to
determine the return-on-investment for specific
programs, and align training programs to
business objectives and budgets.
Log on to TrainingConference.com to register today!

8 Certificate Programs
P08 CREATIVE TRAINING
TECHNIQUES BOOT CAMP
Bob Pike, CEO, The Bob Pike
Group, Founder/Editor, Creative
Training Techniques Newsletter
Here’s your opportunity to take the
world’s best-selling train-the-trainer
program from the author of more than 28 books
in the field. You’ll learn how to create a high
impact, high retention, high application
environment where everyone learns because of
their total involvement. You’ll learn how to
achieve 90% retention, cut design time by 50%,
and increase transfer by 75%. These easy-toapply
techniques create results and can be
immediately applied to your programs. Pike will
prove that you can deliver more content with less
lecture. Join Bob Pike and learn to:
• Create powerful new openings for your
training.
• Use a seven-step process to transform your
current courses into high-impact, learnercentered
courses.
• Ban lecture and choose 36 ways to add
variety.
• Apply the latest adult learning theories to
design and delivery.
• Use the C.O.R.E. processes to increase
retention and application.
• Apply CPR and the 90/20/08 rule to all
your training.
• Create powerful learning materials your
participants will love to use.
• Accelerate learning in special situations like
computer training and technical training.
• Create powerful new ways to demonstrate
your training results.
BONUS: Each participant will receive a copy of
Creative Training Techniques Handbook.
This certificate is designed for trainers,
facilitators, and designers with all levels of
experience — anyone who wants to learn
alternatives to lecture to achieve higher levels of
retention better, faster, and cheaper.
P09 DESIGNING POWERFUL
E-LEARNING
Cathy Moore, Instructional Design
Consultant, blog.cathy-moore.com
Do you want to design challenging,
activity-rich e-learning that has a
real business impact This program
will show you how. Learn how to apply a
streamlined, visual approach to instructional
design that helps you change what people do,
not just what they know. The process, called
action mapping, focuses all stakeholders on a
measurable business goal and quickly makes
clear which activities and content will help reach
that goal. You’ll combine performance consulting
and activity design to create compelling,
behavior-changing materials that can be
developed with your current e-learning tool.
Come prepared to talk confidentially about your
projects and to practice with realistic problems.
Learn to:
• Pinpoint the performance improvement that
you need to create.
• Tie that performance to your organization’s
strategy.
• Identify why people aren’t performing and
how e-learning could help.
• Help learners learn through activities, not
presentations.
• Design intriguing scenarios that help learners
practice making decisions.
• Cut unnecessary information — and get
subject matter experts to agree.
• Identify which information should be moved
into job aids.
• Choose the most effective media for your
project.
• Ban information dumps from your life forever.
BONUS: You’ll get three months’ access to the
Elearning Blueprint, an online job aid that will
help you apply your new design skills after the
workshop.
This certificate program is designed for
instructional designers at all levels of
experience — anyone who wants to create
challenging, activity-rich e-learning that supports
their organization’s strategy.
P10 HOW TO EMBED CREATIVITY
AND INNOVATION IN YOUR
ORGANIZATION
Robert Epstein, Author, The Big
Book of Creativity Games
In this hands-on, competenciesbased
program, your ideas about
creativity and innovation will be
turned upside down by one of the world’s
leading experts on this topic — noted Harvardtrained
researcher and former editor-in-chief
of Psychology Today. You’ll learn practical,
empirically-validated techniques for embedding
creativity-generating processes into policies and
procedures. Learn:
• Four measurable, trainable “core competencies”
of creative expression that quickly increase
creative output by a factor of five or more.
• How to create a culture that increases creative
output by a factor of ten or more.
• Eight measurable, trainable competencies that
managers need to keep creativity and
innovation flowing.
• Principles that allow you to design or modify
your working environment to boost creativity.
• A simple but powerful “shifting” technique that
will double the creative output of every
meeting you attend.
• How to increase the flow of suggestions by a
factor of ten or more.
• How to structure assignments, tasks, and
goals to significantly increase both creative
output and productivity.
• How to tweak both incentive systems and
evaluation procedures to boost creativity and
innovation.
• How companies such as Nestlé, Procter &
Gamble, and BMW have grown by using a
structured approach to boosting creativity and
innovation.
This certificate is designed for both beginning
and intermediate training managers, training
executives, and instructional designers, along
with anyone who wants to boost his or her own
creativity or the creativity and innovation that’s
generated in an organization.
P11 SOCIAL MEDIA AND GAMES
FOR LEARNING
Mark Oehlert, Innovation
Evangelist, Defense Acquisition
University
Social media and games have
become integral parts of home life.
Now they are making a huge impact in
organizations — especially in the learning and
training departments. Are you aware of the
hurdles to successfully implementing these tools
and methodologies Here’s a hint: they aren’t the
ones we’re used to. In this hands-on, interactive
program — you’ll become part of a community of
learners dealing with these issues. You’ll gain an
awareness of the market direction and what may
be coming down the road. You’ll access a wealth
of resources, and don’t tell anyone but we’ll
probably also play a little bit. You’ll:
• Find out about current tools for social media
and what’s coming.
• Discover principles of game design for
learning.
• See how social media and games intersect and
how you can use that to your advantage in
designing powerful experiences.
• Strategize how to overcome the objections of
deploying social media and games for learning.
• Explore real-life case studies of companies
using these tools to increase engagement and
retention.
• Join communities that are focused on
deploying these technologies to support you
after the conference.
• Create a plan to convince.
This certificate program is designed for
beginning and intermediate managers, executives
and designers — the tools and methods discussed
will be applicable across the organization both
internally and externally — proper implementation
can create powerful personal learning networks.
Your Certificate Program registration
includes the 3-Day Conference & Expo
(February 13-15). Lunch and coffee
breaks are included each day.
See page 32 for fees.
Training 2012 Conference & Expo

Tracks 9
Who Should Attend
Look for
these icons
on pages
18-30
• Training Directors and Managers
• CLOs, Learning Directors
and Managers
• E-Learning Managers,
Designers and Developers
• Trainers, Educators and
Instructors
• Instructional Designers
and Developers
• Corporate University Managers
• Performance Consultants
• College Educators
• Anyone Charged with
Increasing Performance
in their Organization
In addition to Foundational Tracks,
Participate in Hosted Learning Experiences
For more than 40 years, Bob Pike has helped trainers achieve powerful,
measurable results with a focus on participant-centered training — making real
learning happen faster, better, easier, and with measurable results.
Join Bob, author of Creative Training Techniques Handbook, and
experience the power of participant-centered training.
Put theory into action through a series of hands-on, development activities
using a wide variety of authoring tools. Sessions will focus on authoring for
specific interactivity types such as embedded gaming, discovery exercises,
software simulations, role-play interactions, creative assessments, and more.
Your host will be E-Learning Expert and Analyst Bryan Chapman.
Sessions will be led by authoring experts. Bring your Wi-Fi enabled
laptop with space to install a demo version for the authoring application
and the materials needed to complete each activity.
Get your questions answered as virtual classroom experts Jennifer Hofmann
and David Smith facilitate: technology roundtables, coaching sessions, and
testing of mobile apps. Also included: a Production Screen where you’ll see the
role of the producer; a Tech Support Desk; and A Synchronous Exercise Design
Share Center. This track ends with a 3-hour Design Clinic.
Bring your Wi-Fi enabled laptop or mobile device if you’d like to
log into the virtual classrooms. No technology with you Never
fear — the traditional conversation will be lively and informative.
Yee haw! Join Jane Bozarth, social media cowgirl, for an action-packed day
of learning with social media. Stay all day, drop by for a session or two, or
just pop in to see what we’re up to. We’ll kick off the day with “Twitter 101,”
followed by Jane’s “Social Media for Trainers” session. After that
Lots of action with practice, panels, and roundtables on social media
governance, change management strategies, and ideas for expanding
training into workplace learning.
Are you ‘upwardly mobile’ Join the adventure with A.J. Ripin, our mLearning
explorer, along with his all-star assembly of Mobile Learning tour guides in an
unforgettable journey across the mLearning Landscape. Sightsee across the
land of Mobile Apps, Augmented Reality, and QR Codes. Take a tour
throughout the sea of Gamification and Social Gaming. Come learn best
practices, case studies, needs and interests from fellow travelers; ask
our resident expert your most pressing mLearning questions.
The very
best in
skill-building
content.
Foundational Tracks
• Assessment
• Development
• ROI
• Measurement
• Evaluation
• Management
• Design
• Instructor-led learning
Plus, you’ll hear from
50+ in-house professionals
in case study, poster and
panel presentations.
UPGRADE YOUR
CONFERENCE
REGISTRATION
with a
Pre-Conference
Certificate Program
(details on pages 6-8)
Log on to TrainingConference.com to register today!

10 Headliners
Headliner Sessions
Presenters chosen both from long e
MONDAY, FEBRUARY 13 ▪ 3:15 – 4:15 PM
H01 CREATING ENGAGING EXPERIENCES WITH GAMES
Alicia Sanchez, Games Czar, Defense Acquisition University
For many organizations, the use of games for learning has been
a risky proposition. But the ability to motivate, engage and
provide meaningful learning experiences for workforce learning
no longer relies on expensive total solution games. We’ll
explore the use of casual games to teach smaller, core topics; gamification
concepts for motivational constructs; and even non-technology based
games for strategy and leadership. You’ll learn strategies for implementing
the right game, at the right time and place, within your organization, and,
you’ll see examples of games being used to create engaging experiences.
H02 THE 5 CHOICES TO EXTRAORDINARY
PRODUCTIVITY
Kory Kogon, Global Practice Leader, Productivity,
FranklinCovey
The sheer volume of distractions, information and choices we
face every day threatens our ability to think clearly and
creatively. If we react without discernment, our capacity to
focus becomes impaired and over time we sink into a sea of irrelevancy.
How do we harness the opportunities and technologies in a way that allows
us to soar How can we consistently focus on the important things and
experience extraordinary productivity The difference between sinking and
soaring lies in our ability to make wise choices. Learn about five choices
that dramatically increase our ability to achieve important outcomes and
that produce a measurable increase in productivity and an inner sense of
fulfillment and peace.
H03 HARNESS THE POWER OF STORY TO ENGAGE
Doug Stevenson, Guru of Storytelling in Business
Stories communicate ideas and information as no other medium
can. They connect people emotionally and intellectually, appeal
to listeners of all learning styles, and are a great way to teach
strategic learning points. In this fun, interactive session,
Stevenson will perform a story, debrief it, and then reveal how he crafted it
into a highly effective story. He will also coach volunteers to demonstrate
that anyone can implement these techniques to improve a story’s impact,
and become more engaging and confident. Learn to:
• Identify and choose stories for training.
• Craft stories using The Nine Steps of Story Structure.
• Captivate attention by delivering stories in an engaging way.
H04 TELL THEN TEST OR TEST THEN TELL OR...HAVE
YOU BEEN DOING IT ALL WRONG ALL THIS TIME
Joe Ganci, President, Dazzle Technologies Corporation
Stop the madness — enough with boring, linear e-learning!
We have the ability to individualize the learning experience.
Experts should be able to fly through lessons and prove they
know their stuff; novices should be able to have their hands
held and be given all the help they need. By providing a “one-size-fits-all”
approach, you do almost all your learners a disservice. That’s the “tell-thentest”
approach that is pervasive in the industry. The better approach is to
challenge learners as much as possible and as soon as possible. And here’s
the big secret: it doesn’t have to cost any more to create than the boring
stuff! Learn both methods and why in some cases the traditional method
still works and in other cases the test-then-tell approach should be
strongly considered.
H05 SOCIAL LEARNING: DRIVERS, PRACTICES &
BUSINESS ALIGNMENT FOR RE-IMAGINING
LEARNING
Jeanne Meister, Co-author, The 2020 Workplace:
How Innovative Companies Attract, Develop &
Keep Tomorrow’s Employees Today; Glenn Scott,
Senior HR Manager, Procter and Gamble
Organizations are moving toward social learning
but still experience barriers. We’ll examine levels of social learning maturity
and key best practices for why some companies have in fact been
successful in transforming their learning to one that is more collaborative,
mobile, social and engaging. Learn about the journey companies are
taking and:
• Understand and prepare for barriers in adoption.
• Hear about the development and roll-out of PULSE, P&G’s internal
social network.
• Learn new roles and skills that are critical for success of social
learning adoption in your organization.
H06 JUMPING CANYONS: MOVING FROM TACTICAL
TO STRATEGIC TO BUSINESS PARTNER
Rick Cobb, Executive Vice President, Challenger,
Gray & Christmas
The complexity of supporting people in an organization has
created a multitude of HR disciplines. Training is a critical and
positive element of the entire HR spectrum. As with all
disciplines, training must align its efforts with the objectives of the
corporation and senior management. Often however, our careers begin with
the tactical, and this “start” inhibits our ability to see and support the
company goals. We become “obscured” by the specific needs and can run in
“ruts” so deep, it’s impossible to see over the sides. Jumping the Canyon
will look at the elements of growth, relevance and success in all stages of
your career lifespan. We will look at the inherent, internal, external, and
experiential reasons for success and failure.
WEDNESDAY, FEBRUARY 15 ▪ 9:45 – 10:45 AM
H07 WHAT EVERY MANAGER MUST KNOW ABOUT
LEARNING 2.0
Marc Rosenberg, Author, Beyond E-Learning:
Approaches and Technologies to Enhance Organizational
Knowledge, Learning and Performance
New requirements for learning are emerging, and new tools
are changing the landscape of e-learning. We can no longer
confine ourselves to the instructional or classroom model; we must deliver
learning directly to the workplace, in the context of work, 24-7. The nature
of what we do, not just where we do it, is transforming. How should
informal learning and Web 2.0 tools be integrated into more “traditional”
systems What will it take to sell front-line workers, first-line supervisors
and senior management on these new approaches Learn to make learning
2.0 an integral and sustainable part of your organization’s strategy — not
just another appendage to a training plan.
Training 2012 Conference & Expo

Headliners 11
g experience and for fresh ideas.
H08 GETTING THEM TO CHANGE THEIR MIND
AND THEIR BEHAVIOR
Dick Ruhe, Principal, Strategies for Renewing Organizations
You are in the business of change. And change requires the
influence and persuasion of people. To successfully compete
for mind share, you’ve got to get somebody to buy, to begin, to
stop, to contribute, to agree. In short — to move. Presenting the
business case isn’t enough. The behavioral sciences can help you initiate
and execute to your objectives. They can help you deal with disruption,
transform thinking, influence up, down, or across. This skill, and it is a skill,
may be the biggest differentiator between average and outstanding
performance. Learn the behaviors to get you there. Learn your own
preferred persuasion style, how to adapt it to be more successful, how to
create pivotal moments that improve your chances, and how to select from
different techniques that bring success.
H09 ARE YOU READY FOR A LEADERSHIP
REVOLUTION
Jazmine Boatman, Manager, Center for Applied Behavioral
Research, Development Dimensions International
Does your organization have the right leadership practices in
place for what the future may bring Hear the results of the
sixth edition of the largest global leadership study of its kind
from more than 2,600 organizations and 12,000 leaders around the
world. Learn:
• How organizations measure up regarding leadership practices and
what has changed over the past two years.
• About key generational and geographic differences.
• How to identify the gap between the skills your leaders have, and
the skills they need in the future.
• How to leverage leadership skills, talent systems and organizational
culture to revolutionize your leadership.
H10 LIGHTS! CAMERA! WIN!
Mike Pniewski, Author, When Life Gives You Lemons,
Throw ’em Back!
When the lights are on and the cameras are rolling, actors
have to be prepared to be their very best in a high pressure
environment. Learn how to consistently act with focus and
precision, maximize your talent and overcome every obstacle that comes
your way when it matters most. A successful actor for more than 25
years, Mike has appeared in The Good Wife, Big Love, and The
Sopranos. Using a 4-step process (Define the Moment, Define your
Objective, Define your Intentions and Listen), you’ll learn to be fully
“present and alive” in high-stakes moments in order to increase your
confidence and effectiveness. Learn a creative approach to acting with
purpose and commitment — and to put joy and artistry into your work to
become more effective and fulfilled.
H11 ESTIMATING THE COST OF E-LEARNING PROJECTS
Mark Steiner, President, mark steiner, inc.
How do you ascertain an accurate estimation of the skills, time,
and resources required to complete an e-learning project
Learn about:
• Design and development methodologies.
• Roles required in a typical eLearning project.
• Milestones and deliverables required and their impact on the cost.
• Key tactics to respond to RFPs.
• Estimation strategies and online calculators.
H12 FROM FAD TO REALITY: CASE STUDIES
OF REAL TRAINING PROJECTS
Saul Carliner, Associate Professor,
Educational Technology, Concordia University
mLearning Centralizing training Mentoring Standards for
instructors Many talk about these. The presenters in this
session delivered. This session specifically features cases of
four projects. After providing a background on the case, Saul Carliner
interviews project leaders to find out what made these projects work —
and extracts tips so you can achieve successes with projects in your
organization.
Forcing the Bloom: Help Your Instructors
Contribute to Learning Outcomes
Lila Levy, Instructor Development Senior Manager,
PricewaterhouseCoopers; Robert Hannafin, Dean, College of
Education and Information Sciences, Long Island University
Learn how PwC began linking instructor actions to Bloom’s outcomes
by using an internally developed set of Instructor Quality Standards
they call “Facilitator Contributions.” Hear how the standards then
became the framework for instructor sourcing, preparation, assessment
and monitoring.
Mentoring — A Tool for Succession Planning
in a Changing Workforce
Kimberly Miller, Mentoring Program Manager;
Cynthia Harris, Program Manager Office of Organizational
and Employee Development, United States Geological Survey
In organizations with a successful mentoring program, succession
planning is achieved when one employee goes out the door and another
qualified and capable employee steps through that door. Hear about the
evolution of the USGS Mentoring Program and how it involved a change
of focus and methods, a new way of looking at mentoring and the
introduction of new technology.
M-Learning @PwC: Driving Learning Closer to Work
Andrew Wolff, Educational Methods Leader; Sarah Lindsell, Director,
Global Learning Technologies Group, PricewaterhouseCoopers LLP
Learn how PwC went about implementing mobile learning. Hear about:
early experiments and formalized pilots; the learning team’s successful
strategy for obtaining top leadership’s support; lessons learned from the
RFP process; and the project’s intended trajectory and current status.
Making Centralized Learning Work
Sandy Stricker, Director, Sales Learning Content Design;
Dan Kaufman, Sales Learning Content Development Manager, ADP
It’s difficult to leverage economies of scale and best practices when you
have multiple business units running multiple learning organizations.
Learn how ADP centralized its sales learning organization from 11
separate groups to one shared organization and how they’ve kept it
running effectively.
This session is part of a case study series being delivered at Training
2012. Also included are poster sessions in the Expo Hall on Monday
and Tuesday.
Log on to TrainingConference.com to register today!

12 Hands-On Clinics
WEDNESDAY, FEBRUARY 15
12:15 – 3:15 PM
Wrap up Training 2012 with a not-to-be-missed FREE
hands-on clinic. Lunch is on us. Just let us know
which clinic you'll attend on the registration form.
C01 BRAND NEW JOLTS: ACTIVITIES THAT WILL
WAKE UP AND ENGAGE YOUR PARTICIPANTS
Tracy Tagliati, Senior Associate;
Sivasailam Thiagarajan, RMS, The Thiagi Group
Jolts are powerful learning tools to jump-start
your sessions in less than 5 minutes and provide
an emotional impact resulting in surprise and discovery. Your participants
will sit-up, listen, learn, and gain instant insights into your training topics.
The entire session will be hands-on, using jolts to teach you about jolts.
You will take home a hefty handout, access to a Website with hundreds of
training activities, and a new attitude toward experiential learning.
Learn to:
• Identify and use different sources of powerful jolts.
• Segue between one training topic and the next.
• Leverage your participant’s introspection and interaction with
follow-on debriefs.
C02 JUMPSTART YOUR PROJECTS
Lou Russell, Queen, Russell Martin & Associates
Pack your gnarliest project, and join Russell for an
accelerated, hands-on adventure. You’ll leave with a Project
Charter and the start of a Project Schedule for your project.
After this real-world experience, you will be able to improve
your project success by applying fast, flexible and measurable techniques
in a realistic and consistent way. Learn to:
• Create a Project Charter in 45 minutes that answers ‘WHY is my
organization doing this project’
• Leverage the Project Charter to jumpstart a Project Plan.
• Leverage the Project Plan to create a powerful status report to
gain stakeholder support.
• Apply these techniques to manage your portfolio more effectively,
and scale your own capacity.
C03 CARE AND FEEDING OF SMEs:
EXTRACTING REAL-WORLD REHEARSALS
FOR PERFORMANCE SUCCESS!
Sheila Krejci, President, Sheila K Training, Inc.
Even the most enthusiastic Subject Matter Experts have
difficulty getting what they know out of their heads in a way
that can be used to teach others. Your job is to discover the
most critical elements of what the SME does — and where and
how she does it — and from this create a training experience that is
powerful enough to impact participant performance in the Real World.
Learn a process for collaborating with SMEs, making them your allies in
whittling down content to a highly focused, context-rich training aligned
with the ultimate success of participants. This clinic is crammed with
tested and refined techniques to confirm business objectives and metrics;
identify required participant behaviors; and develop experiences that serve
as rehearsal for real-world performance.
C04 HOW TO NEGOTIATE SO EVERYONE WINS —
ESPECIALLY YOU!
Jeff Cochran, Master Facilitator,
Shapiro Negotiations Institute
Based on the award-winning book, The Power of Nice: How to
Negotiate So Everyone Wins — Especially You!, this program
focuses on a systematic process for negotiating deals with
suppliers, vendors, and customers that helps to maintain an ongoing
relationship long after “the deal is done.” You’ll learn how to negotiate in a
way that is profitable, while also satisfying the needs of the other side so
that negative ramifications down the line are minimized. You will:
• Learn habits and tools that can be applied immediately to
achieve greater negotiation success.
• Undergo Real Deal coaching.
• Participate in interactive exercises.
• Be able to train others in your organization in this process.
Please bring live deals you’d like to work through in this clinic.
C05 AUDIT AND BENCHMARK YOUR TRAINING
FUNCTION
Jean Barbazette, Author, Managing the Training
Function for Bottom Line Results; Melissa Smith,
Managing Partner, The Training Clinic
Audit and benchmark your training function in
ten key areas. Whether your training function is
strategic or reactive (and wants to be more strategic), it is helpful to clarify
and identify how your function is operating. First consider which of the
ten key areas apply in your organization. Then, identify the stage of
development at which your function is operating in the applicable areas.
Finally, decide specific activities to move your function to the next level.
You will:
• Clarify which roles and responsibilities apply to ten key functional areas.
• Complete and interpret a minimum of four key areas of the Training
Function Systems Audit.
• Learn how to use the entire Training Function Systems Audit as an
ongoing benchmarking tool.
C06 CREATING E-LEARNING STORIES AND
EXERCISES WITH ARTICULATE STORYLINE
Ray Jimenez, Author, Scenario-Based Learning:
Using Stories to Engage e-Learners
This clinic will present proven ways in using stories and
exercises to engage learners as well as step-by-step methods
to develop events, characters, choices, and consequences and
to quickly convert them into eLearning by using Articulate’s new software,
Storyline. Learn how to:
• Develop engaging stories, scenes, events, and characters.
• Add tension, discoveries, flurries, loops, choices, and consequences.
• Use Articulate Storyline to create micro-scenarios and stories.
• Convert PowerPoint and Presenter files into Storyline scenarios.
• Integrate Engage scenario branching and interactions into Storyline.
• Apply Storyline features such as layers, branching, built-in images and
templates, videos, and others.
Attend this session and download ten Storyline templates using stories and
micro-scenarios for free.
Please bring your Wi-Fi enabled laptop.
Training 2012 Conference & Expo

Certificate Hands-On Programs Clinics 13
C07 IMPLEMENTING LEVELS OF EVALUATION:
LEARNING FROM AN EXPERIMENT
Darryl Sink, President, Darryl L. Sink & Associates, Inc.
The standard procedures and processes for implementing
all 5 levels of evaluation are a great place to start, but they
don’t take into account the nuances and barriers that may
be present in your organization and context. How about
doing an experiment with a training program in your organization to
discover what’s really necessary to implement the levels of evaluation
We’ll explore: formal and informal communications, responsibilities
and roles of those who will implement evaluation, ways to collect and
analyze the data, and incentives. You’ll:
• Set up and execute an experimental project to implement all 5 levels.
• Discover how to adapt the procedures and processes to work in your
unique environment.
• Standardize the process to scale up the implementation of the levels
of evaluation in the context of your organization.
C08 CREATING INTERACTIVE E-LEARNING
Ethan Edwards, Chief Instructional Strategist,
Allen Interactions
Instructional interactivity is the key for creating effective
learning experiences that motivate learners to improve
performance. Learn a design methodology, consisting of
four key elements of instructional interactivity; explore these design
principles through examples from organizations who have implemented
successful e-learning programs. Finally, you’ll apply the design
principles learned by building an interactive application in a new
cloud-based authoring system. You will:
• Learn a design methodology for creating effective e-learning
applications.
• Explore successful e-learning programs which illustrate effective
design principles.
• Build an interactive application in a new authoring system, applying
the design methodology.
Please bring your Wi-Fi enabled laptop.
C09 DESIGNING SYNCHRONOUS LEARNING
Kassy LaBorie, Synchronous Learning Expert,
InSync Training, LLC
Explore how to keep participants engaged and active in
the online classroom environment. We’ll focus on what
the instructional designer can do via the design process to
help the Facilitator provide a quality learning experience. Working with
a partner, you’ll create collaborative synchronous exercise designs
based on what you’ve learned. You’ll share your designs, and then to
submit them to a community area so everyone has the opportunity to
review, comment on, and learn from others, even after the conference
has concluded. Learn about:
• Interaction vs. collaboration.
• Concurrent and serial collaboration.
• Best practices for designing synchronous exercises for: breakout
rooms, whiteboard, chat, synchronized web browsing, and
application sharing.
• You’ll receive a workbook with best practices, articles to review,
and other resources that support effective synchronous design.
C10 HIGH QUALITY, COST-EFFECTIVE
E-LEARNING VIDEO PRODUCTION
John Lawrence, Creator and Host of
eLearningTV; Jeff Armant, Principal,
Cogentys
Video can be a powerful learning tool — see
how to produce learning videos efficiently and
cost effectively. In this hands-on workshop, you will learn how to use
some of the latest production technologies, including: Green Screen,
Video Animation and Editing Software to revolutionize your eLearning
content. After a brief training session, you will break into groups to
shoot and edit a video. Each group will create an eLearning video using
a Green Screen Studio, Animation Software and iMovie. At the end of
the workshop, teams will have the opportunity to showcase their
videos.
C11
MEASURING THE ROI OF COACHING
Lisa Ann Edwards, Founder, Bloom Coaching Institute
It is widely accepted that coaching programs are effective
in developing and retaining top talent, the challenge is
how to credibly measure coaching’s impact. In fact, many
may wonder if it’s possible to credibly measure the impact
of coaching and report return-on-investment. Indeed, it is possible to
measure the impact of coaching; and, you’ll learn how to measure the
real impact of coaching and how to demonstrate ROI. This will be
illustrated through a case study. You will:
• Identify an appropriate coaching project to measure.
• Create a data collection plan.
• Develop a plan to measure the ROI of coaching for your
coaching project.
• Walk away with an action plan of next steps for measuring
and evaluating your next coaching project.
Busy Schedule Learn Online!
Training magazine brings the best of its certificates
and clinics to an online environment with Training
Live + Online. These certificates and clinics fit around
your busy schedule and inside your budget, and still
provide the professional know-how and in-depth
content you expect from Training magazine Events.
Visit www.TrainingLiveandOnline.com
for a current calendar of events.
Save $150 when you register
a month prior to an event.
Please bring your Wi-Fi enabled laptop.
Log on to TrainingConference.com to register today!

14 Conference Schedule
Conference: February 13 – 15
Expo: February 13 – 14
Certificates: February 10 – 12
Leadership Summit: February 13
Georgia World Congress Center
Atlanta, Georgia
FRIDAY, FEBRUARY 10
9:00 am – 4:00 pm 3-Day Certificate Programs*
SATURDAY, FEBRUARY 11
9:00 am – 4:00 pm 3-Day and 2-Day Certificate Programs*
SUNDAY, FEBRUARY 12
9:00 am – 4:00 pm 3-Day and 2-Day Certificate Programs*
4:15 – 4:45 pm Orientation for New Participants
5:00 – 6:00 pm Training Magazine’s
Welcome Reception (Omni Hotel)
MONDAY, FEBRUARY 13
8:00 am – 3:45 pm LEADERSHIP SUMMIT
8:00 – 9:30 am Keynotes
Dan Pink, Laurie Bassi,
and Top 10 Hall of Fame
Recognizing Purpose
9:45 – 10:45 am Breakout Sessions (100 series)
11:00 am – 12:00 pm Breakout Sessions (200 series)
12:00 – 5:30 pm EXPO HOURS
12:00 – 2:00 pm Lunch in Expo Hall
12:15 – 12:45 pm Expo Stage:
99 Second Presentations
12:45 – 1:45 pm Sponsor Sessions & Hosted Tracks
12:50 – 1:20 pm Expo Stage:
Training 2012 DNA Game
1:30 – 1:45 pm Expo Stage:
Ideas Worth Pursuing
2:00 – 3:00 pm Breakout Sessions (300 series)
3:15 – 3:45 pm Expo Stage: Top 125 Best Practices/
Outstanding Initiatives Awards Program
3:15 – 4:15 pm Headliner Sessions & Hosted Tracks
4:30 – 5:30 pm Expo Reception
(With Case Study Poster Sessions)
6:00 – 8:00 pm Meet-Up Mixer
TUESDAY, FEBRUARY 14
8:00 – 9:00 am Breakout Sessions (400 series)
9:15 – 10:45 am Keynotes
Miguel Nicolelis, Omar Wasow
and Lee LeFever
Realizing Possibility
11:00 am – 12:00 pm Breakout Sessions (500 series)
12:00 – 5:00 pm EXPO HOURS
12:00 – 2:00 pm Lunch In Expo Hall
12:30 – 1:00 pm Expo Stage:
Training 2012 DNA Game
1:15 – 1:45 pm Expo Stage:
Top Young Trainer Awards Program
2:00 – 3:15 pm Keynotes
Stedman Graham and Victoria Rowell
Maximizing Potential
3:30 – 4:00 pm Expo Stage:
99 Second Presentations
3:30 – 4:30 pm Sponsor Sessions & Hosted Tracks
4:00 – 5:00 pm Expo Break
(With Case Study Poster Sessions)
5:30 – 7:00 pm A Coral Celebration!
(Georgia Aquarium)**
WEDNESDAY, FEBRUARY 15
8:30 – 9:30 am Breakout Sessions (600 series)
9:45 – 10:45am Headliner Sessions & Hosted Tracks
11:00 am – 12:00 pm Breakout Sessions (700 series)
12:15 – 3:15 pm Hands-On Clinics
(includes box lunch; see pages 12-13)**
* Additional fee, see page 32 for details.
** Free to registered Conference attendees, pre-registration required.
Join your peers
before, during and
after the event at
www.TrainingMagNetwork.com
Training 2012 Conference & Expo

Certificate Programs Expo 15
Try It Out at the Expo
The Training 2012 Expo offers top training products and services in a setting
where you can compare features, make business contacts, and see first-hand
what’s really right for you. Get a wealth of information to help you and your
organization make the right decisions and save time and money.
Expo Hours
Monday, February 13
12:00 – 5:30 pm
Tuesday, February 14
12:00 – 5:00 pm
From the Expo Stage…
Too Many Ideas Selecting
Conference Ideas Worth Pursuing
Darryl Sink, President
Darryl L. Sink & Associates, Inc.
Learn how to decide which of the ideas from
this conference are worth pursuing.
• Step 1: List your ideas and apply 4 criteria
(ABCD) to each idea: Achievable, Beneficial,
Compatible and Divisible.
• Step 2: Rank those ideas that show the most
promise according to 3 criteria: How significant you think the change
will be; ease of implementation; chance of being accepted.
Take away a job aid which details the process. Back on the job, select and
sort ideas with your associates so together you can create an action plan
and gain support.
Faster Than a Speeding
Bullet (Point): 99-Second
Presentations
Sivasailam Thiagarajan, RMS; Matthew Richter, President;
and Tracy Tagliati, Senior Associate, The Thiagi Group
If brevity is the soul of wit, how much soul could you convey in just
99 seconds Watch seasoned presenters take the challenge with Thiagi:
Make a point — a real point with content value to it — in 99 seconds or less.
Set your pacemaker on turbo and get ready for 15 fast, fun, and focused
learning nuggets; then network with the presenters to find out how they
boiled their ideas down to the bare essentials.
Top 125 Best Practice
& Outstanding Initiative
Awards
Training magazine’s Top 125 Best
Practice & Outstanding Initiative
Awards honor organizations
that excel in creating a thriving
culture of learning. Come to the
Expo stage to see the winners
announced, and get a chance
to meet learning leaders inside
some of the best training and
development programs in
the world.
Training 2012 DNA:
Crack The Code
Play. Win. Learn.
Crack the code of connections and
solutions Training 2012 offers and find
out what’s in it for you in this gamebased
learning experience. Play for fun
and prizes before and during the event.
Training magazine’s
Top Young
Trainer Awards
We’re honoring tomorrow’s
learning and development
gurus: the top 40 trainers under
40, who are climbing the ladder
fast, developing innovative
solutions, and producing
results. Don’t miss your chance
to meet Training magazine’s Top
Young Trainers Award winners
and catch a glimpse of the
future of training.
CASE STUDIES
Meet with learning leaders from inside
organizations who have successfully met learning
challenges. Drill down with your own questions
in these one-on-one posters sessions. You’ll take
away a detailed handout for each case study.
These poster sessions are part of a
Case Study track where you’ll hear from:
ADP
Advance America
Centra Healthcare Group
Discover
Microsoft
Kelly Services
PricewaterhouseCoopers
Road Safety Academy
USGS
Zaxby’s Franchising
...and more
Addressing Everyday Training
and Development Challenges
Although many of the challenges we face today are
similar to ones faced decades ago, the uncertain
economic climate, coupled with significant changes
in employment patterns, have changed their
nature. Monday’s Showcase provides you with an
opportunity to explore five successful projects that
address common issues in a modern context:
• Using SME-delivered training that doesn’t put
learners to sleep
• Marketing training offerings in an age of
intranets
• Making sure that managers complete their
basic training — by certifying them
• Running leadership development on a shoestring
• Partnering with educational institutions to
develop IT skills
• Using scorecards to ensure the success of new
employee orientation
Living with Learning Technology
Although technology-based programs in the last
decade have grown from less than 10% to over
30% of all training, organizations still struggle
to implement, develop and manage them.
Tuesday’s Showcase provides you with an
opportunity to explore six successful projects:
• Implementing a YouTube channel in a major
software publisher
• Transforming classroom instructors in a
services firm into rapid e-learning developers
• Launching a successful online community
of practice in a manufacturing organization
• Developing a workable e-learning process
in a services provider
• Getting usable reports about healthcare
training from a LMS
• Improving Efficiency through Role
Specialization, Process Optimization,
and Strategic Use of Technology
Log on to TrainingConference.com to register today!

16 Leadership Summit
MONDAY, FEBRUARY 13
A Conference-
within-a-
Conference
The Premier Leadership Event
For 28 years, Training Leadership Summit has
focused on forging lasting, resourceful connections
among learning professionals. This year, the Summit
(which is limited to in-house corporate and public
sector training/learning executives) will be held in
conjunction with Training magazine’s Training 2012
Conference & Expo.
At this peer-driven event, you’ll make valuable
connections and learn from other leaders who are
building and advancing their businesses. Together,
you’ll wrestle with the shared problems you all have
a stake in to help your organizations succeed next
week, next year, and 20 years down the road.
The Summit is the place to be for high-level insights,
best practices, and strategy — ideas and methods to
boost the bottom line through innovative employee
development.
UP CLOSE WITH
DAN PINK
Dan Pink’s book, Drive: The
Surprising Truth About What
Motivates Us, uses 50 years of
behavioral science to overturn
the conventional wisdom about
human motivation and offer a
more effective path to high performance. His book,
A Whole New Mind: Why Right-Brainers Will Rule
the Future, charts the rise of right-brain thinking in
modern economies and describes the six abilities
individuals and organizations must master in an
outsourced, automated age. Here’s your chance to
ask Dan about his research and about his latest
thinking on the changing world of work.
SUMMIT SCHEDULE, MONDAY, FEBRUARY 13
YOUR SUMMIT
MODERATOR
Lorri Freifeld,
Editor-in-Chief,
Training magazine
Registration for the
Leadership Summit is $495
and includes entrance to
the Training 2012 Expo.
A 3-Day Conference plus
the Leadership Summit
is just $1,545!
8:00–9:30 am Training 2012 Opening Keynote
(Dan Pink, Laurie Bassi; see page 4)
9:30–10:00 am Summit Welcome
10:00–11:30 am Up Close with Dan Pink
11:30 am–12:00 pm 1st round: Collaborative Best Practice Roundtable Discussions
12:00–12:30 pm 2nd round: Collaborative Best Practice Roundtable Discussions
12:30–1:00 pm Working Lunch
1:00–1:30 pm 3rd round: Collaborative Best Practice Roundtable Discussions
1:30–2:00 pm 4th round: Collaborative Best Practice Roundtable Discussions
2:00–3:00 pm CLO Panel: “The 5 Most Important Things
I’ve Learned as a CLO”
3:15–3:45 pm Top 125 Best Practices/Outstanding Initiatives Awards Program
Training 2012 Conference & Expo

Leadership Summit 17
SUMMIT FACILITATORS
Michael
Bazigos,
Strategy
and Change
Executive,
IBM
Brent Bloom,
Senior Director
of Global
Talent &
Development,
KLA-Tencor
Corporation
Cyndi Bruce,
Executive
Director,
Center for
Learning and
Development,
KPMG LLP
Tina Busch,
HR, Talent
Management,
Learning and
Development,
Kimberly-Clark
Corporation
Kathy Carlson,
Director,
Training &
Development,
General Mills
Vicente
Gonzalez,
Learning and
Development,
Booz Allen
Hamilton
Michael
Hamilton,
Chief Learning
& Development
Officer –
Americas,
Ernst & Young
Halle Holland,
Global Head
of People
Development,
Invesco
Leslie Joyce,
VP, Global
Talent
Management,
Novelis
Also facilitating: Karen Angellatta,
Director of Sales Training,
Marketing, EarthLink Business
Lisa Kaminski,
Associate
Dean, Goizueta
Business
School, Emory
University
Kathy
Kavanagh,
Managing
Director,
Partner &
Leadership
Development,
PwC
David Lamb,
VP, Learning
and Media
Services,
Rollins
Larry Mohl,
Chief Learning
Officer, VP–
HR, Children’s
Healthcare of
Atlanta
Diana Oreck,
VP, Leadership
Center, The
Ritz-Carlton
Hotel Company
Anne
Schwartz,
Vice President
of Global
Leadership
Development,
UPS
Mary
Slaughter,
Senior VP,
Chief Learning
Officer,
SunTrust
University
Thomas Spahr,
Vice President
of Learning,
The Home
Depot
Gary Whitney,
Vice President,
Global Hotel
Learning,
Intercontinental
Hotel Group
Does Anyone Know What You’re Going Through
Your peers do. The tasks you confront and the choices
you weigh are as familiar to them as they are to you.
Training Leadership Summit is exclusively for in-house
training executives. It’s the best place to meet your
colleagues, make connections, and forge alliances in
your quest to best practices and practical answers.
BEST PRACTICE ROUNDTABLES
Explore the best learning programs inside
successful organizations — what’s working,
why, and practical ideas and strategies you
can use for your own learning team.
Log on to TrainingConference.com to register today!

18 Breakout Sessions
MONDAY, FEBRUARY 13
9:45 – 10:45 AM
101 From Zero to Global in 90 Days
John Castaldi, Senior Manager, Symantec
Learn how Symantec’s Support Division rapidly
deployed learning with minimal staff and budget
to a globally and culturally diverse audience. You’ll
hear how they leveraged internal resources,
trained subject matter experts in course
development, got executive support, and launched
over twenty global programs within three months.
They’ll discuss the setbacks, strategic steps and
tactical actions that led to their success.
102 DECLARE: Instructional Design
for Everyone
Jason Bickle, Learning Systems Architect, AMX
The DECLARE methodology of instructional
design was developed with both the program and
course in mind. DECLARE is a set of practical
recommendations and reminders used when
creating training programs and courses. Learn to:
❙ Prioritize Content and Learner Needs.
❙ Balance the creation of engaging interactions
and content.
❙ Create relevant conceptual models that aid
with student retention.
❙ Create assets (i.e. photos, graphics, and
video needs).
❙ Develop SME & Designer Relationships.
❙ Develop a cohesive, consistent, and repeatable
instructional design methodology and style.
103 Certification: How to
Develop a Valid, Defensible,
Cost-Effective Program
Judith Hale, Author,
The Performance Consultant’s Fieldbook
Explore critical factors when developing a
certification which delivers on the promise of
protecting the public, physical and intellectual
assets, and brand image. You will receive three
valuable tools and six tips essential to your
certification success. The first tool explains all the
steps in the process of designing a valid
certification program. The second focuses on
critical factors required to make the program costeffective
and feasible to implement. And the third
matches the assessment instrument or process to
the program’s objectives. You’ll:
❙ Learn to avoid the 10 most common mistakes
in developing a certification program.
❙ Examine six elements required for a successful
program.
❙ Walk away with tools and tips for developing a
program that is both feasible and useful.
104 Using the Ordinary to Make
Your Training Extraordinary
Sharon Bowman, President,
Bowperson Publishing & Training
Discover over a dozen ways to use ordinary office
and household objects to help make your training
stick — with any topic and any audience. Plus,
explore how to create EPIC learning experiences
with four memory tools (represented by the
acronym EPIC) that will make your content larger
than life and totally unforgettable. Learn to:
Engage learners with quick, inexpensive,
interactive learning strategies that are both fun
and informative.
❙ Apply four EPIC memory tools that will make
your message unforgettable.
❙ Use ordinary objects in extraordinary ways to
increase learner retention of important content.
❙ Access a self-created, 3-D trainer’s toolbox full
of ideas, strategies, and resources.
105 The Bottomline on ROI
Patti Phillips, Author, Show Me the Money:
How to Determine ROI in People, Projects,
and Programs
We’ll address the fundamental concepts of
measuring the return on investment in learning
and development. This session is for those who
haven’t taken the ROI journey yet, but want to
know how it works. Exercises, examples, and
tools in this interactive session teach the very
fundamental aspects of ROI. You’ll learn to:
❙ Describe the five levels of evaluation.
❙ Identify the ten steps on the ROI methodology.
❙ Determine where and when to use ROI.
106 Training Request
Ask Questions First
Dick Handshaw, President, Handshaw Inc.
Many performance professionals cringe when a
client suggests, “We need to do some good
old-fashioned, back-to-basics training.” Learn to
handle this request in a way that yields better
results for you and the client. Get an effective
process for partnering with clients to define the
performance needs that will lead to business
results. You’ll develop skills using a re-framing
exercise that allows you to become both consultant
and client as you observe some participants roleplay
the skill of turning a training request into a
performance consulting opportunity. Discover
how to engage the client in an open discussion
about business needs and identify opportunities to
conduct further analysis of the performance needs.
107 Basics Never Change:
Technology is Important,
Implementation is Essential
Lance Dublin, CEO/Chief Solution Architect,
Dublin Consulting
It is easy to be drawn to the new tools,
technologies and approaches. But, it is very
seldom the case that you can develop truly
effective solutions to business problems without
also having a thorough implementation plan,
based on a sound strategy. Learn how to apply a
proven approach, the I-3 Change Implementation
Model, that you can use to guide your work and
ensure the success of your implementation.
Learn to:
❙ Define the fundamentals of an effective
implementation strategy.
❙ Apply proven concepts and techniques from
change management, communications and
consumer marketing.
108 7 Reasons Why Strengths-Based
Leadership Development Just
Works Better
Jack Zenger, CEO, Zenger Folkman
Recent studies have shown that developing
strengths is far more effective for personal
development than fixing weaknesses. This
research-based session describes how building
strengths is a much different process than
correcting a weakness. At a time when it has
become too easy to say we are going focus on
identifying strengths, this presentation will
provide a clear line of sight to how strengths are
uniquely developed. And, we’ll explore the new
and innovative concept of non-linear development.
109 Blending 2.0: Leveraging
New Technologies to
Optimize Learning Design
Sarah Thompson, Senior Learning Consultant;
Jason DeLeon, Director, Analysis & Design,
Intrepid Learning Solutions
How do we integrate the promise of collaboration
tools, social networks, and more into effective
learning solutions that achieve tangible results
Get a framework that expands the common vision
of learning beyond traditional categories of formal
learning to include new “agile” and social learning
models. Presenters will introduce an assessment
tool set, leveraging examples and exercises to help
determine when and how to use different
modalities and methods needed to make an impact
in your organization.
FREE* subscription to
Training magazine.
For more than 45 years, Training magazine has been
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times a year, a subscription includes the annual Top 125
issue and annual Salary Survey and Industry Report.
Subscribe today at: Trainingmag.com/Subscribe.
* Print format is free to residents of the USA; digital format available to all others.
Training 2012 Conference & Expo

Breakout Sessions 19
110 Mobile Learning: Who, Where,
When, What, Why, and How!
Tom Stone, Senior Research Analyst, Taleo
Long-touted as a “next big thing” in L&D, due to
both back-end technology improvements and the
proliferation of mobile devices, the promise of
mobile learning is finally becoming a reality.
Explore demos of mobile learning content, on a
range of common mobile learning devices. You
will also be given the opportunity to experience
mobile learning yourself on your Smartphone
mobile device. Learn:
❙ Who in your organization would benefit from
mobile learning opportunities.
❙ To assess what topic areas, content types,
and learning approaches work.
❙ How to implement mobile learning while
avoiding the common hurdles and pitfalls that
newcomers to mobile learning often face.
111 Using Focus Groups for Successful
Performance Interventions
Michael Nolan, President,
Friesen, Kaye and Associates
Successful learning and performance interventions
need buy-in from many different stakeholders in
the organization. Whether you’re initiating a new
recruitment or talent management process,
re-designing the orientation program or
communicating the compensation and benefit
strategy, the use of focus groups can be extremely
beneficial. This interactive session will
demonstrate how to use focus groups to gather
critical data and validate important findings to
ensure success in your interventions.
112 SMART as Hell: Are Your
SMART Goals SMART Enough
Glenn Hughes, Director, Global Learning;
Brent Bloom, Senior Director of Talent
Management, KLA-Tencor
The SMART goal framework is documented in
more than 400 books and used by organiza tions
worldwide. It’s popular, but it’s not always
effective. In fact, Gallup research shows that 50%
of employees are unclear about what they should
do at work. In this session, we’ll identify why so
many learners have difficulty applying the
SMART goal methodology and where standard
learning objectives fall short. You’ll use the
‘SMARTometer’— the first tool for measuring the
effectiveness of goals — to analyze your own goals
and you’ll walk away with breakthrough tools to
use in your workplace.
CASE STUDY POSTER SESSIONS
How Intel’s Learning Community of Practice Thrives:
Allison Anderson, Learning Innovator, Intel Corporation
113 What Works at Work Panel
Feed your need for learning at high speed!
Join our room host, Eric Parks and enjoy these
rapid-fire presentations. Each presentation will
last 10 minutes and we’ll have time for Q&A at the
end of the sessions.
• Designing Training Quickly, Without Sacrificing
Quality: Jenny Schroer, Instructional Designer,
Western & Southern Life
• Making Orientation Hands-On: No More
Dog and Pony Show: Anthony Leggio,
Director of Learning, MMS, Morrison
Management Specialists
• Developing Award-Winning Brand
Ambassadors: Terri Lynn Cardona, VP, HR;
Ray Acay, Director, Learning and Development,
Prometheus Real Estate Group
• 508 Compliance and Your Learners: Susan
Patten, Lead Instructional Designer; Mark
Schneider, Mgr., L&D, Yale New Haven Health
System, Ctr. for Emergency Preparedness and
Healthcare Solutions
114 Partnering to Make 3D
Virtual World Training a
Worldwide Reality
Ann Marie Sidman, VP, L&D and Global
Learning Technologies, Gen Re; Mark Jankowski,
President, Virtual Training Partners
Hear about Gen Re’s 3D training which won
the Federal Virtual World Challenge for innovative
development of instructional programs. Learn how
instructors interact as avatars in dynamic
environments and take an active role, such as
walking to a letter to indicate their multiple-choice
answer, or texting questions to the instructor.
Discover how they offered negotiations training
inside the Sistine Chapel; at Oriole Park at Camden
Yards; at the North Pole; and on Mt. Everest. The
result A program that costs dramatically less,
avoids time out of the office, and delivers effective
new skills that can be implemented immediately.
Getting to the CORE of
Interactive Virtual Training
Becky Pike Pluth, VP,
Training and Development,
The Bob Pike Group
From fee to free, come discover
eleven tools and techniques that fit
your budget. Stuck with a platform
that has limited tools for interaction No worries,
we’ll uncover four add-on tools that work for any
platform. Set your webinar apart by discovering
the 5 Secrets of a Master Virtual Trainer.
Twitter 101
Jane Bozarth, Author,
Social Media for Trainers
Twitter is far more than people talking
about what their cats have for breakfast! But to
find the value you have to jump in. This hands-on
session leads you through a demystification of
Twitter talk including tweets, retweets, and
hashtags, then moves into strategies for setting
your own Twitter goals, finding good people to
follow, and contributing to conversations.
Creating Engaging
Simulations (Using
ZebraZapps by Allen
Interactions)
MONDAY, FEBRUARY 13
11:00 AM – 12:00 PM
201 Making the Business Case:
Forecasting the Impact and
ROI of Projects
Jack Phillips, Author, Show Me the Money:
How to Determine ROI in People, Projects,
and Programs
In today’s economic climate many clients want to
see value before they invest. Learn how to show
the value of a project at different time points.
Learn how to make the business case before the
project is implemented by forecasting a variety of
data sets including impact and ROI. In addition,
you’ll learn how to forecast the intangibles and
application. Learn to:
❙ Identify the time frames and steps to
forecast ROI.
❙ Describe how the ROI forecast will be
presented to key clients.
❙ Use forecasting as a routine tool.
202 Ten Methods of Needs Assessment
Jean Barbazette, Founder; Maria Chilcote,
Managing Partner, The Training Clinic
Learn to use ten different “front-end” needs
assessment tools effectively. Tools include
performance analysis, target population analysis,
job/task analysis, and training methods analysis.
❙ Learn to sort out training needs versus training
“wants.”
❙ Given examples and sample data, conduct nine
types of needs analysis to identify training
needs, and develop a 10 point training plan.
❙ Given case studies, use pre-training and posttraining
performance analysis as a tool to
identify what hinders the transfer of learning.
❙ Practice using these valuable tools.
Transforming Instructor-Led Trainers into Rapid Online Developers:
Ottilia Scanlon, Training Manager, Design and Development, Kelly Services
Using New Hire Scorecards:
Jon Kaplan, Director; Doug Anderson, Training Manager,
Discover Financial Services
Bookmark TrainingMagEvents.com
for dates of future events and a calendar
of Live + Online Certificates and Clinics.
Log on to TrainingConference.com to register today!

20 Breakout Sessions
203 Developing Leaders In
The 2020 Workplace
Jeanne Meister, Co-author, The 2020 Workplace:
How Innovative Companies Attract, Develop &
Keep Tomorrow’s Employees Today
Five major trends will affect the workplace of the
future: globalization, multiple generations in the
workforce, mobile technologies, open innovation
and the knowledge economy. The best companies
are already preparing their strategies to win the
quest for top talent. The 2020 workplace will be
defined by how companies re-think their talent
management and learning strategies through a
mix of formal, informal and collaborative learning.
Learn:
❙ Five key competencies for leaders in the
workplace in 2020.
❙ How a range of forward looking companies are
developing leaders for these competencies.
❙ How companies are piloting accelerated
leadership development programs for
Millennial workers.
204 10 Communication Strategies
Every Leader Needs to Know
Dianna Booher, President, Booher
Consultants, Inc.
Explore ten guidelines for measuring your
communication across functional lines and up and
down the chain of command. The principles
provide strategies for anyone who wants to
communicate clear messages, increase credibility,
and build stronger relationships. You’ll walk away
with guidelines for deciding what to communicate,
when to communicate, and how to communicate
both routine and highly sensitive messages.
Learn to:
❙ Structure clear, concise messages — whether
responses to questions in the classroom,
hallway interactions, or extemporaneous
presentations.
❙ Develop an information-sharing strategy to
ensure departmental communication that is
credible, complete, reliable, and timely.
❙ Assess your personal communication style to
determine effectiveness.
205 Brilliance by Design: Creating
Learning to Inspire and Engage
Vicki Halsey, VP, Ken Blanchard Companies
Learning transforms lives, and teaching is the art
and science of bringing out the brilliance that
drives those transformations. Unfortunately, some
instructors spend 70% of their time on the ‘what’
and only 30% on the ‘how.’ Halsey is here to
reverse that equation, laying out a comprehensive
instructional design model that deeply engages
and energizes by keeping learners front and center
in a learner-centered mindset. Discover how to
create content that is clear, relevant, easily
absorbed, and readily retained because it is
tailored to each audience’s specific needs, abilities
and inclinations. Use the six step ENGAGE model
to make the old “sit and git” learning model
obsolete — and to radically democratize the
process.
Training 2012 Conference & Expo
206 Hype & Reality: Measuring
Emotional Preference
Dan Hill, President, Sensory Logic, Inc.
20th century marketing was all about being
on-message and talking points. But breakthroughs
in brain science have confirmed the obvious:
people are primarily emotional decision makers.
So in the 21st century, the focus is on emotion:
creating the right emotions, at the right time, for
the right audience, in support of the right
positioning. In short, it’s about moving from
talking points to feeling points. Learn firsthand
about the competitive landscape of options for
quantifying emotional response and what it means
for learning professionals.
207 Build Once, Train Many:
Setting the Strategy for
MultiModal Content
Rich Mesch, Senior Director, Strategy & Innovation;
Reni Gorman, Director, Strategy Consultant,
Performance Development Group
Excited by concepts like Mobile Learning, Social
Media, Virtual Environments, and Augmented
Reality Challenged by the rapidly changing needs
of your stakeholders Responsible for content that
needs to be repurposed to multiple audiences
Even if new technologies and modalities are just
beyond your reach, you can still take steps to
prepare your organization.
We’ll discuss the basics of creating a strategic
plan and you’ll learn about:
❙ The Innovation Continuum.
❙ Designing Leveragable Content.
❙ Setting Business Improvement Strategies.
208 E-Project Management Basics
Steven Yacovelli, Owner/Principal, TopDog
Learning Group, LLC
E-learning projects are made up of different
activities, considerations, resources and people
and all of these cogs need to be carefully aligned.
Overrunning production times, elusive Subject
Matter Experts (or SMEs), “scope creep,” and
ignored stakeholders may cause the cogs to falter.
Project Management is all about keeping the
machine running smoothly. We will explore:
❙ The process for creating a high-quality ‘e’
program, and share tips and tricks that will
help you keep things on track.
❙ Your specific role as a ‘PM’ for ‘e’ as well as
the roles of the other team players within the
e-development team.
CASE STUDY
POSTER SESSIONS
Chronicles of a Successful E-Learning
Production Model: Brian Elmore,
Learning Technologies Leader,
PricewaterhouseCoopers, LLP
Launching an Enterprise YouTube:
Erica Wadley, Program Manager,
Microsoft
209 M-Support: A Powerful Form
of Mobile Learning
Bob Mosher, Chief Learning & Strategy Evangelist,
LearningGuide Solutions, USA
mLearning is growing in popularity, but do you
know about mSupport (mobile support) It is
actually a very strong use of mobile technology.
Learners often have a difficult time recalling and
applying information after training and it can be
difficult to keep reference content current.
Aligning single-source authoring with mSupport
can solve these issues and more. This case study
session will demonstrate mLearning design
methodologies and how to create single-source,
easy-to-maintain content. Explore the fundamental
principles of single source publishing, how to limit
development and maintenance issues, and how to
design effective blended-learning programs,
including mobile.
210 Establishing Performance
Coaching in a Military
Training System
Adrian Rycroft, Head of Human Factors Centre;
Danielle Bryant, Human Performance Specialist,
RAF, HF Centre, HQ CFS
Explore how the Royal Air Force (RAF) has
established an ‘Aircrew Performance Coaching’
program throughout its Flying Training (FT)
system. The program is based on a five year trial
program within the ‘Fast Jet’ training stream and a
unique coaching program. This program was
developed by the RAF specifically for FT and is
currently being accredited by the European
Mentoring and Coaching Council. We’ll discuss:
❙ The ‘Coaching Trial’ and its results.
❙ Options considered for implementation of
performance coaching in the FT system.
❙ Design and development of the coaching
program.
❙ Training of coaches.
❙ The implementation of the coaching program.
211 The Learner’s Journey: Crafting
Heroic Learning Experiences
Joseph Fournier, Director, Instructional Design
& Technology, Amerigroup
The Learner’s Journey — based on “The Hero’s
Journey”, is a framework for envisioning and
leveraging story for dramatic acceleration of
learner engagement. Instead of presenting to
learners, you create events into which learners
become immersed. Each learner embarks on a
quest, motivated to learn through targeted
emotional appeals, and guided through scaffolding
experiences. Explore the dynamics and practical
application of the Learner’s Journey. See how to
apply the model to “hook” learners. And learn how
to leverage the model to drive learners through
experiential learning cycles toward “evangelism.”
We’ll discuss case studies where the model has
been successfully applied by both instructional
designers and SMEs designing learning solutions.

Breakout Sessions 21
212 Starting Over: Focus on
Performance in Online
Course Design
Dave Goodman, Director, SoftAssist, Inc.
Why do we focus on course design rather than
performance-based, measurable course outcomes
This session will turn the tables on online course
design. We will start with the metrics and
performance expectations and flow toward
designs, exercises, learner engagement, and
assessment. Session participants will uncover and
investigate four analysis and design “gotchas”:
❙ You can’t measure if you don’t first collect
some baseline information for post learning
comparison.
❙ Coming to reasonable expectations of learner
performance after training.
❙ The role of rewards in performance-based
learning.
❙ Means of continuing and enhancing
performance learning after the training event
is complete.
213 What Works at Work Panel
Feed your need for learning at high speed! Join
our room host, Eric Parks and enjoy these rapidfire
presentations. Each presentation will last 10
minutes and we’ll have time for Q&A at the end of
the sessions.
• How to Build a Successful Corporate University
Brand: Ken Barber, Manager Learning and
Development, Shell Oil Company
• Awesome Leadership Training Development for
Resource-Deprived Training Departments: Pete
Blank, Training Advisor, Personnel Board of
Jefferson County
• Meeting the Needs of Adult Learners through
Corporate/College Partnerships: Sylvia
Hamilton, Associate VP, Enrollment
Management and Strategic Partnerships; Mary
Ellen Caro, VP, Enrollment Management and
Learner Services, Thomas Edison State College
• Delivering a High Impact, Cutting-Edge
Executive Leadership Program: Meribeth
Germino, Principal Leadership Consultant; Dave
Dickey, Director, Leadership Development,
Genentech
CASE STUDY
POSTER SESSIONS
Giving Learners Control: Richard
Fletcher, Sr. Director of Learning
and Organizational Development,
Zaxby's Franchising, Inc.
How to Create an Umbrella
Organization: Katy Jones, Program
Manager, Road Safety Academy
The Fun Minute Manager:
Creating Funomenal Results
at Work Now
Bob Pike, Founder/Editor, Creative
Training Techniques Newsletter
What do 50 companies (like Southwest Airlines)
that have created the most fun work environ ments
for their employees have that the average
organization doesn’t Greater productivity, lower
turnover, and higher profits! You’ll:
❙ Learn practical strategies you can use with
your own team — even if your organization
isn’t on board yet!
❙ Explore the nine research-based insights for
combining fun and productivity to create high
impact results in virtually any workplace.
❙ Learn about activities that provide fun while
getting more work done in less time — even in
serious work environments.
Social Media for Trainers
Jane Bozarth, Author,
Social Media for Trainers
Effective use of social media
technologies can help to enhance and extend
workplace training and learning efforts. With
much of the current talk on social media and social
learning occurring at the 50,000 foot level,
training and learning professionals report that it
offers few ideas for application to their work. This
session takes a 100-foot view of concrete, specific
uses for using social media tools to enhance and
extend existing training programs. While it
primarily addresses use of Facebook, LinkedIn,
Twitter, Blogs, and Wikis (including some
discussion of private alternatives), the emphasis is
on recognizing any new social media tool at its
root purpose rather than at face value.
Moving to the Virtual
Classroom: A Trainer’s
Roadmap to Success
Cindy Huggett, Training Consultant,
AchieveGlobal
Have you been asked to deliver virtual training but
aren’t sure where to start Join us and explore 10
steps you should follow when migrating from
classroom delivery to successful virtual training.
You will:
❙ Learn important questions to ask before your
first virtual class.
❙ Learn how to use your voice to connect with
your audience.
❙ Get ideas to engage participants.
❙ Learn tips for multi-tasking success.
❙ Leave the session with a road map to assess
yourself against the 10 steps, and create an
action plan for application.
Rapid Development of
Interactive E-Learning
(Using Articulate Studio)
MONDAY, FEBRUARY 13
12:45 – 1:45 PM
Choose one of these Hosted
Tracks or a Sponsor Session.
Visit TrainingConference.com for
the most up-to-date schedule.
Learning Gets Social: The
Intersection of Traditional
and Social Learning
Mike Merriman, Director of
Strategic Services, Mzinga
We’ve seen profound changes in the learning
industry: from widespread adoption of learning
management systems to web-based courseware to
virtual classroom technologies and now — social.
The basic instructional elements of the future
learning landscape — forums, blogs, ratings &
reviews, wikis, Q&A tools, comments, social
content — are user-driven and are pushing
traditional learning to be more peer-driven and
interactive. Learn about the roles of various
learning models and how they are changing with
the influence of social. And, explore how the
merger of traditional and social learning is an
opportunity to rethink your learning strategy.
Instructional Design for the
Synchronous Environment
Nanette Miner, President,
The Training Doctor, LLC
If you’re moving classroom content to online, it’s
a whole new world of instructional design! The
synchronous environment requires a different
perspective on common training activities such as
discussion, flip charting, breakout groups and
lecture. In addition, the materials (facilitator
guides, participant guides and slides) that support
the synchronous classroom are quite different.
Learn to:
❙ Explain why the ISD process is different for
the synchronous environment.
❙ Demonstrate ACE slide design.
❙ Design participant guides that are the “lifeline”
for the participant.
❙ Achieve a variety of learning outcomes by
applying different facilitation methods used in
the synchronous classroom.
Building Dynamic Role-Play
Simulations (Using SimWriter
by NexLearn)
Get connected!
Take advantage
of a free
membership
and webinars at
TrainingMagNetwork.com
Log on to TrainingConference.com to register today!

22 Breakout Sessions
MONDAY, FEBRUARY 13
2:00 – 3:00 PM
301 Engaging Your Gen Y Employees
Jennifer Kahnweiler, Author and Coach,
AboutYOU, Inc.; Christine Goff, Learning Program
Manager, TEKsystems
Explore how TEKsystems has created an engaging
and collaborative culture for every employee from
day one and beyond. Thriving in a highlycompetitive
marketplace and critical to its success
is their commitment to talent develop ment,
particularly its Gen-Y workers. Recognizing that
times have changed and organizations must
continually adapt, their approach to the learning
and development needs of this group is unique.
Their process includes participation at all levels;
pre- and post-planning and assessment; and
individualized action plans. Learn how creating
clear career paths, developing the leadership skills
required to succeed, and integrating accelerated
learning that sticks have changed this
organization. You’ll also discover how an
emphasis on teamwork has built a robust,
dynamic learning culture.
302 How to Evaluate the Effectiveness
and Efficiency of Your Programs
Judith Hale, Author, The Performance Consultant’s
Fieldbook
Discover why you should evaluate any program
and how to do it cost effectively. You will receive
three valuable tools and six tips which ensure that
your evaluation efforts are valid and feasible. The
first tool helps you classify programs in a way that
prescribes the appropri ate metrics and methods
for evaluating their worth and effectiveness. The
second helps identify data you can leverage to
demonstrate your program’s impact because you
are using metrics that clients value and
understand. The third helps clients understand
that evaluation starts in the beginning, is
on-going, and answers different questions along
the way. The tips cover best practices, how to
save time, present data so it is understandable,
and more.
303 Science and Memory:
7 Tips That Improve E-Learning
Art Kohn, Professor, Cognitive Neuroscience,
Portland State University/ AKLearning
Scientific research has given us insights into the
secrets of learning and memory. This highly
interactive session will provide dramatic examples
of factors that increase (and sometimes decrease)
learning and memory. We will present illustrations
of how advertisers effectively incorporate these
principles into their campaign and then provide
concrete examples of how you can build these into
your e-learning and maximize learning and
behavior change. This session explores a novel
and immersive form of online courseware that
greatly increases learning and memory. The
courseware provides a video-based performance
of a textbook and surrounds it with powerful
pedagogical tools that create a sense of immersion
and dramatically increase learning.
Training 2012 Conference & Expo
304 Learning Styles: Myth or Reality
Jolly Holden, Associate Professor,
American InterContinental University
The recurring debate concerning the efficacy of
learning styles and their impact on learning
outcomes has been reflected in the literature
for the past 60 years. Research has not
overwhelmingly supported the premise that
learning styles are a useful variable when
designing instruction for adult learners. Since the
goal of designing instruction is to attain the
desired learning outcomes, the question one must
answer is: Do learning styles really matter Join
this lively session as we:
❙ Define learning styles.
❙ Differentiate learning styles from learning
modalities.
❙ Discuss why learning styles do not affect
learning outcomes.
305 How Simulations Can Teach
Leadership and Business Acumen
Bjorn Billhardt, CEO, Enspire
Static e-learning courseware is underperforming
expectations and failing to deliver on
improvements in behavior, especially in areas of
leadership and business acumen skills. Practicebased
simulations modeling real-world situations
and dilemmas in a social context have the ability
to finally deliver on the promise of effective online
leadership training. But how can and should
companies apply these simulations effectively
Learn:
❙ When and how to deploy simulation-based
training environments online and in the
classroom.
❙ How to best create scalable, meaningful softskills
training environments using live online
interactions for a dispersed workforce.
❙ What’s next on the horizon of interactive
online training using games and simulations.
306 Learning for Today:
The New Blended Model
Lance Dublin, CEO/Chief Solution Architect,
Dublin Consulting
In the early 2000s, organizations began to build
‘blended learning’ by combining multiple learning
approaches within one program, typically
instructor-led training with a wide variety of
e-learning tools and electronic media. The new
model represents a much different philosophy and
approach. It is not merely the combination of
activities, but rather the integration of them into
one seamless solution —using the full range of
technologies, tools and approaches available.
Learn how major organizations are applying this
new model today to combine processes of learning
and on-the-job performance to produce meaningful
and measureable business results.
CASE STUDY POSTER SESSIONS
307 Sales Training: What’s Missing
Dan Seidman, CEO, Got Influence
Does your organization do all it can to produce
selling superstars Is it time to re-create your
training Based on a new 900 page encyclo pedia
of best-practices in sales training, you can add
more than 20 new elements to increase your sales
professionals’ performance, like storytelling skills;
neuroeconomics (new research on buyer
motivation and decision making); creating leadgeneration
geniuses; key concepts you must
teach; energy versus time management; removing
the number one problem sales pros face; humor
and mental flexibility; potent and unique objectionhandling
models; questioning ideas; finding focus;
personal budgeting and more!
308 What You Might Find Out
If You Conduct That Learning
Needs Assessment
Michael Moskowitz, Training and Development
Author, Researcher and Consultant, Training Q and
A Consulting
Help yourself get started on the assessment
process and gain greater insight into the collective
learning needs of other organizations. This
session explores the results of 314 previouslyconducted
assessments and details the study’s
highest priority topics. Learn to:
❙ Project the top priority learning need topics
for your organization.
❙ Compare projections with previously-collected
learning needs assessment data.
❙ Determine and discuss the degree of similarity
between the study’s results and the learning
need projections of your own organization.
309 HPT Evaluation:
92% of Us Can Do Better
Pamela Robinson, Faculty, Capella University
Studies indicate only 7.6% of companies use level
4, or business results/impact, evaluation. This is
troubling as evaluation is ISPI HPT standard 10
requiring that a practitioner design a strategy with
measureable goal-based outcomes, specify data
collection and utilization of data from sources,
select a sample, interpret data, validate results,
develop and report recommen da tions, and explain
the importance of evaluation. Explore a case study
of an HPT intervention taken to level 4. Learn to:
❙ Identify steps to set up training evaluation
success.
❙ Isolate the effects of training.
❙ Ask questions necessary to conduct a
Level 4 evaluation.
❙ Describe the training evaluation/ business
partnership model.
❙ Align the HPT steps and evaluation steps.
Improving Efficiency through Role Specialization, Process Optimization,
and Strategic Use of Technology: Jon Kaplan, Director; Brooke Wauson,
Training Engagement Consultant, Discover Financial Services

Breakout Sessions 23
310 Game On Mobile! Lower Costs,
Faster Learning, Greater Retention
Andrew Kimball, CEO, Qube Learning
In this lively session, Andrew will demonstrate
how many Global 1000 organizations are using
mobile game-development authoring tools and
innovative instructional gaming methodologies to
rapidly transform one-dimensional work shops,
sales conferences, Web-presentations, and online
learning into engaging 3-dimensional mobile
learning competitions that increase learning
motivation, receive rave reviews from participants,
and generate 10x greater retention. Learn to:
❙ Identify what learning content can most costeffectively
be transferred via mobile devices.
❙ Differentiate between optimal mobile game
designs for knowledge transfer, skills transfer,
and attitude and belief shifting.
❙ Develop different mobile learner-motivation
strategies that appeal to intrinsically and
extrinsically motivated learners.
311 Using Assessment Simulations to
Identify Leadership Skill Gaps
Joseph Gekoski, President/CEO,
Advantexe Learning Solutions
Discover how assessment simulation creates a
dynamic environment that simulates the business
leadership challenges of running the business with
both day-to-day and long-term strategic decisions
and the results of those decisions. We’ll explore
the ultimate goal of the participant in the
simulation and how the best assessment
simulations are designed to specifically address a
defined set of competencies surrounding personal
attributes, leadership skills, interpersonal skills
and business/management skills. You will:
❙ Expand your knowledge on how assessment
simulations can be used to identify gaps in
business skills and leadership competencies of
high-potentials in their organization.
❙ Learn how to design leadership workshops and
learning initiatives to help close the gaps.
312 Creating Personal Presence: Look,
Talk, Think, and Act Like a Leader
Dianna Booher, Author, Creating Personal
Presence, President, Booher Consultants, Inc.'
Personal presence may be difficult to define,
but we all know it when we see it. Presence
can help you lead an executive meeting, a
movement, a team, or a training session. Presence
appears in all segments of society and all levels of
an organization. Wherever you are and wherever
you want to go, presence can help you get there.
Learn to:
❙ Think on your feet with a format to guide you
in organizing your ideas and opinions.
❙ Respond to six difficult question types with
answers that build credibility.
❙ Assess your own presence with an analysis of
body language, movement, and voice.
313 What Works at Work Panels
Feed your need for learning at high speed! Join
our room host, Eric Parks and enjoy these rapidfire
presentations. Each presentation will last 10
minutes and we’ll have time for Q&A at the end of
the sessions.
• Running Advisory Teams: Get Down to the Nuts
and Bolts: Paula Drieci, Sr. Education
Coordinator, Save-A-Lot
• Tap into Your Talent: Transforming SMEs into
Trainers: Kathy Lee, Training Coordinator,
AIT Laboratories
• Diagnosing Performance Gaps: The Four Critical
Areas: Gabriel Urrea, Sr. Manager, Learning &
Development, Esurance
Interactive Learning Activities
Becky Pike Pluth, VP,
Training and Development,
The Bob Pike Group
It’s fun, but not just games. Challenge your ideas
about experiential learning and effective
facilitation and reframe your thinking about
classroom learning. Experience the power of
learning activities and how they increase learners’
long-term retention of important information. No
time for training activities Got 60 seconds You
will experience several one-minute learning
activities you can adapt to any topic, audience size
or age range. No excuses —it’s time to get active!
Getting IT Support for Using
Social Media in Training
Ellen Bell, Software Trainer,
Lewis & Clark County
A number of government agencies and
organizations have attempted to block social
media use by their trainers as well as all
departments in spite of the public’s growing
demand for transparency and the training
department’s need to provide just-in-time-training.
Learn practical strategies for creating a win-win
partnership with your IT department. Learn to:
❙ Address risk and compliance issues in a social
media policy.
❙ Identify network users who need training to
use social media safely.
❙ Access free resources to help the process.
Training On the Edge:
How to Stay Ahead of the
Trends for the Next 5 Years
Jennifer Hofmann, Synchronous
Learning Expert, InSync Training
With social media, virtual classrooms, mobile
learning, and more, we are being asked to create
blended learning that takes advantage of all the
future has to offer. But which of these are a fad,
and which are here for the long-run We’ll discuss
key trends, as anticipated by T&D leaders, and
provide strategic advice on how, when, and why
they are important. Learn:
❙ To identify trends and their impact on design,
delivery, and ‘consumption’ of training.
❙ How to be seen as a thought leader in your
organization.
❙ To manage objections concerning the adoption
of new techniques and technologies.
Embedding Games and
Interactive Interactions
(Using Raptivity)
MONDAY, FEBRUARY 13
3:15 – 4:15 PM
Choose a Headliner Session (see pages
10-11) or one of these Hosted Tracks
below. For the most up-to-date schedule,
visit www.TrainingConference.com.
Creating Webinar Activities
That Keep Learners Engaged
Lori Schreiber, Director of Workplace
Learning, EMCOR
You don’t need the most expensive web
conferencing system to create engaging webinars.
This session will show you numerous examples
of learner-focused webinar activities that don’t
require a high-tech web conferencing system.
Come with a topic for which you are currently
designing a webinar, and we will work together
to create possible instructional activities. You will
analyze the activities to determine if they will
work for you and decide how to modify them if
necessary. You will leave the session with a list of
instructional strategies that work in a webinar and
real-life examples of how these have been applied
in the virtual classroom.
CSI: Learning: Crowdsourcing
Independent Learning
Robert Vinciguerra, Jessica Sobarzo
Through crowdsourcing, participants
come together as a group to share independent
learning experiences and learn unique solutions to
training related issues from each other. By sharing
group experiences and using social media
applications Facebook, Twitter, and Wepolls,
participants will become aware of independent
learning opportunities in their daily lives that they
may not have noticed before. We’ll discuss
relevant independent learning opportunities using
social media.
Creating Scenario-Based
Courses (Using Adobe
E-Learning Suite 2.5)
Visit
TrainingConference.com
for the most up-to-date
session schedule.
Log on to TrainingConference.com to register today!

24 Breakout Sessions
TUESDAY, FEBRUARY 14
8:00 – 9:00 AM
401 Better than Bullet Points:
Creating Engaging E-Learning
with PowerPoint
Jane Bozarth, Author, Better Than Bullet Points:
Creating Engaging e-Learning with PowerPoint
Effective, engaging e-learning programs can be
created with nothing more than PowerPoint and
some creativity. In this fast, fun session we’ll look
at ways of eliminating bullet-based content and
replacing it with a meaningful treatment, making
better use of art and animations, and incorporating
solid instructional design principles to support
development of good online training. Learn to:
❙ Describe the 3-step process for creating
engaging e-learning with PowerPoint.
❙ Work through a sample scenario to choose an
appropriate online treatment.
❙ Identify strategies for employing meaningful
graphics, interactions, and animations.
402 Creating Engaging Technical
E-Learning Programs
Ray Jimenez, Author, 3-Minute e-Learning
Do you know how to convert technical content on
topics such as engineering, software, product and
sciences into engaging e-learning In this session
you’ll learn that converting technical content from
the point of view of an engineer or technical writer
is not as difficult as you may perceive. Learn to
understand, follow and apply a conversion process
that involves the unbundling of content, selecting
value-added cases and weaving in these cases
with the technical information to create engaging
technical learning.
403 $6MM Game: Action Learning
That Drives Results
Matthew Richter, President; Sivasailam
Thiagarajan, RMS, The Thiagi Group
Learn about the $6MM Game — an action-learning
development format that combines just-in-time
training with on-the-job performance results. See
how teams select a project with high potential
value; develop a plan; pitch it to executive
leadership; and execute, document and share their
results. Learn how this real-world format uses
these value-added projects to teach leadership,
project management, organizational politics,
negotiation, finance, presentations, teamwork,
and more. The best part Discover how executives
have buy-in and willingly participate because the
impact is obvious and substantial. We’ll explore a
case study where program participants generated
$13MM in revenue and cost savings.
Busy schedule Learn online!
404 Get Strategic: Match
Training to Business
Needs and Key Initiatives
Darryl Sink, President,
Darryl L. Sink & Associates, Inc.
Do you ever hear comments like…“We need
training put together on effective leadership.”…
“We need a course on active listening skills.”…“Our
people need training on how to troubleshoot.”...
What’s missing Sink makes the case that we
aren’t aligning our learning and performance
programs directly to business and key strategic
initiatives. Learn:
❙ About the necessity and benefits of aligning
training design with business needs and
strategic initiatives.
❙ Five proactive ways to identify business needs
and key strategic initiatives for which learning
and performance interventions can contribute
to meeting the needs and supporting the
initiatives.
405 Adult Learning Theory
in 60 Minutes or Less
Nanette Miner, President, The Training Doctor, LLC
Although we might not explicitly state it, all good
training design is reliant on an understanding of
adult learning theory. This session provides a
primer for the link between adult learning theory
and workplace learning. Learn to:
❙ Name various theorists and their approach to
adult learning.
❙ Name the seven tenets of adult learning theory
and explain how they can be achieved or
incorporated into workplace learning events.
❙ Explain various facilitation techniques that
incorporate adult learning preferences.
406 Change Anything: The
Science of Personal Success
Ron McMillan, Co-Author, Change Anything,
Crucial Conversations, Crucial Confrontations,
and Influencer
The fastest and surest way to dramatically
improve results in any area of life is to change
human behavior, often our own. This session
shares important findings from VitalSmarts’ fouryear
study of the personal change struggles and
successes of over 5,000 people from around the
world. While their goals were as diverse as getting
promoted, losing weight, increasing sales,
improving a relationship, or getting off
drugs — those who succeeded and those who
failed were remarkably predictable. In fact, those
who followed three fundamental principles of
change were an astounding ten times likelier to
succeed than those who didn’t. In this
presentation, McMillan will help you learn to apply
these three breakthrough principles to any change
challenge you face.
407 Using Video for Enterprise
Learning and Knowledge Sharing
Ted Cocheu, CEO, Altus365
The rise of YouTube has led many organizations to
look at video as a cost-effective way to capture
knowledge. This session explores how video is
being used to effectively gather corporate
knowledge for both informal and formal learning.
We will discuss technical and cultural barriers to
using video and how to overcome them.
Learn how:
❙ Video is being used by sales and channel
enablement to on-boarding, services training,
and event capture.
❙ To systematically capture subject matter
experts’ knowledge throughout the extended
enterprise.
❙ The key to effective use of video for enterprise
knowledge sharing is making media searchable
and assessable at the point of interest.
❙ To transfer video into social media.
408 Zombie vs. Mutant Learning: Steps
to Rapid Learning Evolution
Matt Murdoch, Global Director of Online Learning;
Treion Muller, Chief eLearning Architect,
FranklinCovey
Have your learners become Zombie Learners —
half-alive, passively learning and unaware of all of
the knowledge available Or are they Mutant
Learners — rapidly adapting, evolving and
changing to effectively harness today’s Learning
Explosion Fueled by technological advances
including social media, mobile devices, and cloud
computing, this Learning Explosion is resulting in
the worldwide distribution of ideas, innovation
and learning. Learn how to create a Learning
Explosion Lab — a controlled learning environment
where learners continuously discover new
knowledge, experiment with it, apply it, and
organize it into salient concepts that can be easily
accessed on your chosen devices.
409 Retention Desired
Leadership Required!
Tom Roth, Chief Operating Officer, Wilson Learning
Retaining top talent is a strategic imperative.
Organizations committed to talent retention must
focus on keeping people emotionally connected
and engaged. Having strong leadership character
is essential to creating relationships with
employees where engagement and trust occur.
The session will focus on leadership character and
the factors that create a climate of trust or distrust.
You will use a Leadership Character Audit to
assess your own sense of leadership character and
to gain an understanding of what your leaders
would experience in evaluating their own
leadership character. Learn to:
❙ Understand the elements of leadership
character.
❙ Identify behaviors that either lead to creating
a climate of trust or one of distrust.
Bookmark TrainingLiveandOnline.com
for a calendar of upcoming Certificates and Clinics.
Training 2012 Conference & Expo

Breakout Sessions 25
410 Why Training ROI and
Other Misnomers Undermine
Training’s Credibility
Ajay Pangarkar, Performance Strategist,
CentralKnowledge Inc.
Internally, training’s credibility is fragile — and
attempting to prove its worth and validity is often
questioned. Discover how to gain organizational
support for training while developing your ability
to demonstrate training results in business terms.
You will:
❙ Itemize why ROI is undermining training
efforts.
❙ Translate Kirkpatrick’s evaluation into
business terms.
❙ Develop techniques that add business and
strategic value.
411 Secrets of Simulation Design
Rich Mesch, Senior Director, Strategy & Innovation,
Performance Development Group
“Simulation” has become a buzzword. This session
will help you identify appropriate uses for different
types of simulations, common mistakes and
misconceptions about designing and using them,
and how you can begin developing a strategy for
using them in your environment. You’ll see many
effective examples using both “traditional”
methods and cutting-edge Web 2.0 technologies.
Learn:
❙ The attributes of effective simulations (and
attributes of really bad simulations).
❙ How to create compelling simulations through
the use of storytelling.
❙ When simulations are most effective — and
when they aren’t.
❙ How technology enhances, but doesn’t drive,
simulations.
412 Maximizing Informal
Learning: Making True
Blended Learning Work!
Bob Mosher, Chief Learning & Strategy Evangelist,
LearningGuide Solutions, USA
Blended learning has been around for years.
Although many successful blended learning
programs have been developed, not all have
achieved the desired outcome. It can be difficult to
get the results to truly impact the workflow after
training. This session will introduce the concept of
Informal Learning as a true complement to formal
instruction. Learn how it is only when these two
powerful disciplines are united that we get REAL
blended learning. We’ll discuss the design
implications of making this journey and review
working examples which are delivering powerful
results from the classroom to the handheld
mobile device.
413 Building Collaborative Learning
Communities: The Secret to
Social Technologies
Karie Willyerd, Vice President, Learning and
Social Adoption, Success Factors
For social learning to make a business impact,
effective social learning communities must grow
and become self-sustaining. Learn how the role of
training professionals will shift significantly to
foster these learning communities. The tools
available for social technologies are powerful, but
are we ready for the governance of such tools
414 What Works at Work Panel
Feed your need for learning at high speed! Join
our room host, Eric Parks and enjoy these rapidfire
presentations. Each presentation will last 10
minutes and we’ll have time for Q&A at the end of
the sessions.
• Meaningful Mandatory Training for a
Multinational Workforce: Amy Clark, Global
Health Training Specialist, Centers for Disease
Control and Prevention/Center for Global Health
• Transforming Tech Talent for Tomorrow: Jeanne
Beliveau-Dunn, Vice President, Learning@
Cisco, Cisco
• How Often Are We Solving the ‘Wrong’
Problem Sandra Bruner, HR Management
Specialist; Cynthia Harris, Program Manager,
Office of Organizational and Employee
Development, U.S. Geological Survey
Props, Magic, and Object
Lessons — 11 Ways to Involve
Participants
Bob Pike, Founder/Editor, Creative
Training Techniques Newsletter
Magic, Props, and Object Lessons can energize
and anchor learning — when they make a point.
The story is the key! You’ll see each demonstrated
in a compelling way — and then Bob will pull back
the curtain and take you behind the scenes so you
can learn how to do it yourself. You’ll walk away
with at least four examples you can immediately
use in your own training. Come to learn, be
amazed, energized, and inspired. Leave prepared
to do the same thing for your classes. Participants
will get secret links to videos demonstrating the
various examples.
Ten Questions You Need to
Ask Before You Adopt
Mobile Learning
Scott McCormick, Partner,
Float Mobile Learning
Organizations of all sizes are considering moving
training to a mobile platform. We’ll discuss
essential considerations to think through before
you embark on your journey. You’ll:
❙ Dispel some of the mystery and alleviate some
of the trepidation you may have as you
consider mobile learning for your organization.
❙ Lay the groundwork for a higher potential of
positive outcomes in mobile learning
initiatives.
❙ Leave with a list of potential action items —
real-world choices that can support your
initiatives.
A Best-in-Practice Design for
Live Virtual Training
Martyn Lewis, Founder, 3g Selling
Get a new strategy for delivering live
virtual training that leverages production
techniques from broadcast media. We’ll describe
these broadcast media techniques and
demonstrate how they can be integrated with the
other elements of live virtual training, such as
video, interactive dialog, assignments, and
collaboration. Finally, we’ll show why this
approach to live virtual training results in
engaging, motivating, and improving performance
over the long term.
Creating Sophisticated,
Answer-Judging Interactions
(using ZebraZapps by Allen
Interactions)
TUESDAY, FEBRUARY 14
11:00 AM – 12:00 PM
501 What Would Disney Do
Eight Strategies to Pixie-Dust
Your Presentations
Lenn Millbower, The Learnertainment Trainer,
Offbeat Training LLC
Walt Disney was a creative genius, a master
showman, and an amazing teacher. He once
proclaimed, “The gap between ‘entertainment’ and
‘educational’ represents an old and untenable
viewpoint.” The entertainments Disney created
were both informative and enjoyable–unlike many
learning programs. Lenn, drawing on his
experience as a training leader at Walt Disney
World, will share how Walt Disney’s
entertainment principles apply to learning. You’ll:
❙ Examine techniques Disney used to transform
amusements into immersive environments.
❙ Discover Walt Disney’s approach to making a
message memorable so you can create your
own magical results.
502 So No One Told You You’re a
Marketeer
Maria Chilcote and Melissa Smith,
Managing Partners; Jean Barbazette, Founder,
The Training Clinic
Like it or not, marketing training is part of the job!
Identify a variety of ways to improve attendance
at training events. Build alliances and a presence
in your organization. Meet organizational needs,
rather than put on events that have marginal
participation. Learn practical tips and tricks:
❙ How to partner with management.
❙ Fully utilize ALL marketing techniques from
networking to navigating the digital world.
❙ Make your “marketing job” manageable,
effective and fun!
Log on to TrainingConference.com to register today!

26 Breakout Sessions
503 Making Training Stick
Carolyn Balling, Consultant, Training that Fits
Why can’t learners do on-the-job what they did
during training Discover the answers to that
common lament as you learn to overcome the
forces that interfere with training transfer.
Discover the common elements of all training
that does stick. You’ll leave with more than 30
specific, proven techniques you can use to
increase the pay-off from training by improving
the transfer of the learning experience to the job.
Learn to:
❙ Identify and reinforce factors that make
training stick and address those that impede it.
❙ Build in techniques, before, during, and after
training to increase learning, retention, and
transfer.
❙ Leverage and maximize your efforts.
❙ Determine the most appropriate way to
measure your training results.
504 A Practical Approach to
Evaluation During Training Design
Sivasailam Thiagarajan, RMS; Tracy Tagliati,
Senior Associate; Matthew Richter, President,
The Thiagi Group
Learn key principles and procedures of evaluation
activities in a training design project. We’ll focus
on goal-free, goal-based, formative, and
summative evaluation. Learn:
❙ The five phases of evaluation: initial
debugging, expert review, developmental
testing, typical-use testing, and long-term
validation.
❙ To integrate these phases with other steps in
training design.
❙ About four best-practice strategies.
❙ How to apply these ideas to your own
instructional design initiatives.
505 Comparing Research and Opinions
for More Effective E-Learning
Daniel Bliton, Instructional Strategist;
Emily Ellingson, Associate, Booz Allen Hamilton
This session compares opinions of more than 200
e-learning developers against the results of current
research on effective e-learning strategies. Join us
and see if you agree with 70% of the survey
respondents. Learn:
❙ To apply evidenced-based approaches and
practical experience for effective e-learning.
❙ How frequently used e-learning approaches for
image, text, and audio align with current
research on effective learning transfer.
❙ What respondents thought were the most
important factors for selecting an approach.
Whether or not you plan to attend the session,
let us know which strategies you think are
most effective by completing the survey at
http://tinyurl.com/2apho2g.
Training 2012 Conference & Expo
506 The Art and Science of
Test Creation
Nanette Miner, President, The Training Doctor, LLC
Do you need to test for knowledge or for skills
What is a passing grade and what if people “fail”
Are there legal ramifications to giving a test in the
workplace You MUST know what and why you
are testing and what you’ll do with the resulting
test information. This session helps you make
crucial decisions regarding the design and
administration of testing. We’ll explore:
❙ Nine “rules” for test creation.
❙ Types of questions to use (performance,
criterion referenced, etc.) — and when each
is best used.
❙ How to design various types of questions
(multiple choice, true/false, matching,
open ended).
507 Overcome Obstacles to
Implement an Effective
Informal Learning System
Nyla Reed, Founding Partner, The Educe Group
As far back as 1996, the Department of Labor
conducted studies to prove the impact of informal
learning in the workplace; microblogging and
online social networks have expanded exponentially;
and software companies have attempted to
track networked online activities. So why are we
still struggling to make the business case Learn
about the barriers preventing organizations from
fully unlocking the potential of informal learning
and how they can be overcome. Explore:
❙ A business case to help overcome resistance.
❙ Functionality that exists to address common
objections (to promote buy-in).
❙ Elements of a successful implementation
(including a well planned pilot).
508 Be Strategic or Be Gone:
Building Strategic Thinking Skills
Rich Horwath, President & CEO,
Strategic Thinking Institute
A recent Wall Street Journal study showed that
90% of Directors and VPs have never had any
education on strategic thinking. Get a framework
for reaching your maximum strategic potential
with the three disciplines of strategic thinking:
❙ Acumen: generating key business insights.
❙ Allocation: focusing resources through
trade-offs.
❙ Action: executing strategy to achieve goals.
Leave with a toolkit to help you guide the
strategic direction of your work and help
managers in your organizations develop their
strategic thinking skills.
CASE STUDY
POSTER SESSIONS
Identifying and Developing High
Potentials on a Shoestring Budget:
Roger Orberg, Director of Training,
Advance America
509 Transforming the Way We Work:
The New Rules of Engagement
Laurie Coe, Senior Facilitator, The Energy Project
While demand in our lives is increasing
relentlessly, our capacity isn’t keeping pace. This
session sheds light onto how individuals and
organizations can more efficiently manage energy
rather than time. Time is finite; Energy can be
expanded. Examine the four key needs you must
meet in order to perform at your best through a
scientifically based paradigm that will transform
how you work. Learn how to:
❙ Fuel sustainable high performance by more
effectively managing your energy as an
individual and a leader.
❙ Intermittent renewal increases productivity,
engagement, and builds capacity.
❙ Develop leaders who infuse their teams with
purpose and passion.
510 Inside Training Magazine’s
Top 125 Companies
Moderator: Lorri Freifeld, Editor-in-Chief,
Training magazine
Hear from learning leaders inside Training
magazine’s award-winning Top 125 organizations.
This panel will include brief presentations from:
• Functional Belting: Developing and Recognizing
Functional Talent in Alignment with Business
Strategy: Stacey Kessel, Senior Associate, Booz
Allen Hamilton
• Outcomes and Performance Driven
Development: Integrated Leadership and
Employee Development: Wayne Davis, Director,
Corporate Training & Development, CHG
Healthcare Services
• Next Level Leadership: Developing and
Retaining Gen X and Millennial Leaders:
Rose Arant, Training and Development
Specialist, AIT Laboratories
• Building Global Rollout Application Training:
Rao Garapaty, Global Learning Leader, IBM
511 Quickly Engaging Learners’ Brains
for Lasting Results
Deborah DeNure, Chief Learning Officer,
Herrmann International
Multiple generations in the workforce combined
with less time, less attention and more
responsibilities mean more pressure on you to
design learning that quickly engages and really
lasts. We’ll explore the latest research on learning
and the brain and show you how to apply what we
know about thinking and learning styles to
develop solutions that generate buzz and achieve
lasting outcomes. Learn to:
❙ Design and develop content that engages
participant thinking and learning styles.
❙ Apply a Whole Brain Teaching and Learning
approach to increase efficiency and deliver
results faster.

Breakout Sessions 27
512 Service That Rocks:
Revolutionizing Your Guest
Service Approach
Jim Knight, Sr. Director of Training,
Hard Rock International
This interactive session is effectively designed to
highlight best practices to create, maintain or
revolutionize a company’s service culture. The
end-result of everyone who attends is to ultimately
provide such unbelievable guest obsession that it
demands for people to return or continue utilizing
your products or services. The visceral backdrop
of Hard Rock International will set the stage for us
to get into the memory-making business. The time
allotted is full of visual PowerPoint slides, out-ofthe-box
thinking, book quotes, personal stories
and an interactive handout for some real “take
aways”. If you are a fan of irreverence and
unparalleled guest experience, come see what all
the noise is about.
513 Leadership Development Process:
Developing Great Leaders Within
Vikki Dorsey, Management Developer,
Paychex, Inc.
As the economy recovers, there will be more
opportunities for high performing employees and
the challenge to retain these employees will be
fierce. More than ever, companies need to develop
a talent management system to: identify, mentor,
engage, and develop high-potentials. Learn how
Paychex, Inc. has created a robust talent
management program designed specifically to
address these challenges. See how high-potentials
are identified and mentored by senior leaders and
engaged in high profile projects. You’ll learn about
the process and milestones of the Paychex
Leadership Development Process and brainstorm
how you can take these practices and leverage
them within your own organizations.
514 Leveraging Game Design
Principles Within Your
Existing Programs
Brenda Enders, Consultant,
Enders Consulting, LLC
In this session, you will gain the confidence and
knowledge you need to begin designing and
incorporating gamification techniques within your
learning programs. Discover how to effectively
leverage game design elements to increase learner
engagement, participation, motivation and success
whether in the classroom, online or a combination
of both. You will:
❙ Understand the growing trend of applying
game-based sensibilities to the development
of instruction.
❙ See examples of how learning organizations
have successfully leveraged time-based
activities, leaderboards, leveling-up,
storytelling and other techniques.
❙ Discuss key game design principals, design
considerations and the best practices for
incorporating.
Teaching From Tinsel Town:
How to Use Movie Clips to
Train with Impact (Legally!)
Becky Pike Pluth, VP,
Training and Development,
The Bob Pike Group
Learn to grab learners’ attention immediately
by using movie clips — a treasure-trove of
metaphors, situations, and stories that trainers
and managers can draw from. Explore movie clips
that will help you teach, energize, engage, and
inspire your participants. You will:
❙ Recognize the key components in selecting a
movie segment for teaching.
❙ Analyze movie clips already being used in
training and how they were selected and
incorporated.
❙ Learn how to insert YouTube movies and
personal DVD clips into your PowerPoint
presentations.
Mobile Simulations for
Targeting Behavior Change
and Skill Development on
Tablets
Ken Spero, Managing Director,
Immersive Learning University,
NexLearn
Deployment of learning objects to mobile devices
is a relatively new training venue and has the
potential to provide organizations with an
incredibly effective learning experience.
Ascertaining a cost-effective process for producing
these mobile learning objects is challenging. We’ll
discuss the concepts behind and the process of
producing a simulation that is targeted at a mobile
deployment. You’ll observe a development
approach that starts with the development of
Micro Learning Objects.
Secrets for Delivering
Engaging Online
Presentations
Nicholas Igneri, VP Learning
Technologies, American Management
Association; Roger Courville, President
and Founder, 1080 Group
This session will provide tips and tactics for
building robust, relevant interaction to keep your
audience focused and engaged. After attending
you will be able to develop online presentations
that are as effective as if they were delivered faceto-face.
You will:
❙ Identify the single greatest psychological
reason you must interact with your virtual
audience.
❙ Learn the three worst interactivity mistakes
you can make and how best to avoid them.
❙ Experience how to interact in a natural way
that supports your presentation objectives.
Building Video-Centric Mobile
Learning (Using M-Learning
Studio by Rapid Intake)
TUESDAY, FEBRUARY 14
3:30 – 4:30 PM
Choose one of these Hosted
Tracks or a Sponsor Session.
Visit TrainingConference.com for
the most up-to-date schedule.
Mobile Learning Meets
Social Networking
Robert Gadd, President and
Co-founder, OnPoint Digital, Inc.
The “smoke break of the 70s” is the “smartphone
break of today.” Learn to leverage mobile devices
by extending social networks and channeling the
desire to create content, interact and stay
informed. Learn how:
❙ Mobile-delivered informational learning tools
can extend the formal learning experience.
❙ To safely and securely manage mobilegenerated
social networking content in an
enterprise environment.
❙ New ways to motivate “digital native”
employees to not only consume training but to
generate learning content that others can
benefit from.
Behind The Scenes: Ensuring
Flawless Synchronous Events
David Smith, Managing Director,
InSync Training EU Limited
We know what makes a ‘bad production’ —
failing technology, too much content, lack of an
agenda — but what is going on behind the scenes
of a great synchronous learning program Learn:
❙ To design an implementation plan that
addresses pre- and post-course
communications, facilitator readiness, and
student preparedness.
❙ To implement a disaster recovery plan that
anticipates and mitigates risk.
❙ To utilize a producer for behind-the-scenes
communications and course support in order to
ensure high-production value.
❙ About technology tips and project management
techniques that the pros use to create a
successful program.
Changing the Rules:
No Programming Required
(Using Articulate Storyline)
CASE STUDY
POSTER SESSIONS
Leveraging SMEs as Partners:
Linda Edwards, VP, RBG Learning
and Development, OneWest Bank
Log on to TrainingConference.com to register today!

28 Breakout Sessions
WEDNESDAY, FEBRUARY 15
8:30 – 9:30 AM
601 Conducting Employee Skills
Assessments
Ajay Pangarkar, Performance Strategist,
CentralKnowledge Inc.
Learn to develop and implement real-time
employee assessment strategies designed to meet
targeted business objectives. Discover how a
consumer electronic Fortune 100 company
achieved exceptional customer service driven in
part through focused employee assessment
strategies. Learn to:
❙ Utilize learning management and assessment
technologies to develop a real-time skills and
performance process.
❙ Leverage the assessment tools to target
employee skills assessments that focus on
performance skills required to attain business
objectives.
602 Writing an RFP and
Selecting a Vendor
Marc Rosenberg, Author, Beyond E-Learning:
Approaches and Technologies to Enhance
Organizational Knowledge, Learning and
Performance
E-learning projects can fail even before they get
started if your RFP is not developed well. Your
challenge is to create a solid process and template
for RFPs so that they are consistent and precisely
targeted to the need at hand. This requires a
systematic understanding of your problem, a clear
articulation of your needs and requirements, and a
well-defined set of steps that result in a document
that clearly reflects your needs, assumptions,
constraints and criteria. Learn the basics of writing
a strong RFP: what to include and what to leave
out, what to do before the RFP is written and
what to do once you send it out, and how to
decide which vendors should receive the RFP and
how to select the right vendor to win the work.
603 Leveraging Emotional
Intelligence to Improve
Project Decision Making
Lou Russell, Author, Project Management
for Trainers
Current research shows that when we lose our
cool over something, it takes us more than four
hours to get over it. When we’re stressed, our
decision making ability is compromised because
the brain is working at survival. This session will
provide participants with the tools they need to
identify triggers of emotional reactions before they
happen. They will learn techniques to avoid or
reduce the reaction and how to map this
information for their teams to minimize bad
decision making.
Training 2012 Conference & Expo
604 Accessorizing PowerPoint,
Articulate Presenter, and
Captivate E-Learning with
Reusable Flash Engines
Ray Jimenez, Author, 3-Minute e-Learning
It is easy to construct e-learning programs in
PowerPoint, Articulate, and Captivate. However,
speed and ease does not guarantee quality. Many
of the programs are dull, boring, and tedious page
turning exercises. The challenge is how to make
programs visually appealing and highly interactive.
Learn to “accessorize” your programs with
high quality, aesthetically rich, and interactive
designs by using Flash Reusable Engines. The
Reusables are add-ons and widgets that are easy
to edit and incorporate in current courses. Learn:
❙ Ways to incorporate games, cases, scenarios,
mazes, sports, etc.
❙ Non-programmer, non-technical, and idiotproof
of ways of editing a Flash Reusable.
605 The Five Superpowers of
Learning for the Digital Age
Anders Gronstedt, President,
The Gronstedt Group, Inc.
A new breed of game-savvy, socially-networked
people are entering your work force with little
patience for the traditional doldrums of one-way,
e-learning and webinar dronathons. They want to
be engaged, in control and part of the storyline,
with learning that focuses on doing, simulating,
socializing, playing, sharing and collaborating.
Learn five design principles of the digital age:
❙ Tell a story with character-rich, story-centered
learning simulations.
❙ Play a game with points, levels and time
pressure.
❙ Make it social with Facebook, Twitter,
LinkedIn and internal social networks.
❙ Make it immersive with browser-based, high
fidelity 3-D virtual worlds.
❙ Make it mobile with iPads and smart phones
and bring the classroom to employees.
606 Don’t Let the Experts Tell You
PowerPoint Sucks!
Tom Kuhlmann, Host, The Rapid E-Learning Blog
Everyone loves to bash PowerPoint. Let’s face it,
though, it’s the tool most of us have access to and
know how to use. No worries — in the right hands
and combined with the right tools, PowerPoint
can be powerful for building creative and highly
effective e-learning courses. Join Kuhlmann and
get tips on how to get the most from PowerPoint
when building e-learning courses.
For a detailed schedule
and session updates, visit:
TrainingConference.com
and click on Schedule.
607 How to Plan and Conduct a
Curriculum Architecture Design
Effort and Why
Guy Wallace, President, EPPIC, Inc.
Explore how to conduct a quick performance and
knowledge/skill analysis. Next we’ll examine the
design efforts required to frame an ideal-state
curriculum architecture and training paths. You’ll
learn to determine both the existing content that
can be used “as is” or “after modification” as well
as the priority gaps and their costs going forward
into rapid development efforts post-CAD. Learn the:
❙ Key training customer outputs and benefits.
❙ Key training supplier outputs and benefits.
❙ Design team meeting process and the use of
the performance-based analysis data.
608 Handouts and Other Visuals
That Shout, “Read Me!”
Michele Deck, CEO, GAMES/Tool Thyme for Trainers
How can you turn presentation handouts into a
highly attractive showcase of information without
breaking the bank Learn how to:
❙ Add sizzling appeal to signs, presentation
props, and nonprojected visuals.
❙ Use non-conventional materials.
❙ Employ a powerful, creative tool to expand
your design options.
609 Inside Training Magazine’s
Top 125 Companies
Moderator: Lorri Freifeld, Editor-in-Chief,
Training magazine
Hear from learning leaders inside Training
magazine’s award-winning Top 125 organizations.
This panel will include brief presentations from:
• Increasing Speed to Readiness at MetLife:
Gail Kelman, Director, MetLife
• From On-boarding to Customer-Focused Agents:
Growing Customer Loyalty Dividends;
Tammy Cronkright, Senior L&D Consultant,
Farmers Insurance Group
• Improving Efficiency Through Role
Specialization, Process Optimization, and
Strategic Use of Technology: Jon Kaplan,
Director; Brooke Wauson, Training Engagement
Consultant, Discover Financial Services
610 Getting to the Real Training
Requirements to Deliver ROI
Kendra Lee, President, KLA Group
In less than 30 minutes sponsors expect you to
gather all the information you need to design,
develop and deliver training that will solve their
business issue. Yet the most critical information,
the ROI you need to demonstrate, is often
overlooked or avoided. By refining your critical
questioning skills you can ensure you ask the right
people the right questions to draw out key
information in concise conversations. Learn:
❙ 6 secrets to successful requirements gathering.
❙ 3 critical elements of ROI to effect business
success.
❙ 4 questions that always uncover hidden
requirements.

Breakout Sessions 29
611 Why the Death of the Newspaper
Industry is Bad News for You
David Wilkins, VP, Research, Taleo
The same forces that killed the newspaper
industry are reshaping the learning industry —
disintermediation, social media, social
networking, and the relentless advance of the
Web as a platform. Increasingly, organizations are
turning to collaboration platforms and various
specific social media technologies such as wikis,
blogs, discussions, etc., as their social learning
solutions of choice. In almost all of these cases,
the learning groups are on the outside looking in
as these critical platform and strategy decisions
are being made. Learn how you can reshape your
role and reposition yourself to lead these changes
rather than being led by them. You’ll:
❙ Identify parallels between the newspaper
industry, marketing, and learning and
development.
❙ Evaluate and apply various tools and
approaches to fit your needs.
❙ Identify new skills and competencies you
need to master to stay relevant.
Top 10 Questions Trainers
Ask and Their Answers
Bob Pike, Founder/Editor, Creative
Training Techniques Newsletter
Pike will answer the five top questions he’s been
asked in the past year — along with five asked by
participants at the conference.
❙ What are the current trends in training —
and are they trends or fads
❙ What are the three things I need to become
more effective as a training professional
❙ How can I more fully engage managers in
supporting the training their employees
receive — and why is this important
❙ Superman has his kryptonite — what’s
kryptonite to those of us in the training field
❙ What are the top ten books you’d recommend
for every trainer’s library
And five more!
Design Approaches for
Adapting Content for
M-Learning
Chad Udell, Managing Director,
Float Mobile Learning
E-learning professionals have grown accustomed
to the challenge of designing content for learning.
The content is prioritized above all else. This is
understandable, as the content must be accurate
and engaging. In the world of mlearning, content
is still important but “context” is key. Learn how
bandwidth and many other technology issues feed
into user context and must be designed for and
considered in overall learning strategy.
Effective Use of Video in the
Learning Environment
Bob Lee, Senior Product Marketing
Manager, Learning Solutions,
Citrix Online
Streaming video has long held the promise of
delivering personal connection in a blended or
virtual training environment. We have explored
the use of high-end video conferencing and
web-enabled video, with applications ranging
from talking heads, to role plays, to 1:1 coaching
and mentoring. Despite the years of
experimentation, there has been relatively little
acceptance, adoption and use of video in online
training. Organizations have balked at the cost,
complexity and bandwidth requirements and
trainers have struggled to determine how best to
use video. Learn:
❙ To overcome the barriers and challenges of
incorporating video.
❙ Tips and tools for using video in training.
❙ From real-world examples.
Creating Assessments for
Delivery to PCs and Mobile
Devices (Using Questionmark
Perception)
WEDNESDAY, FEBRUARY 15
9:45 – 10:45 AM
Choose a Headliner Session (see pages
10-11) or one of these Hosted Tracks.
Visit TrainingConference.com for
the most up-to-date schedule.
Decision and Design
Frameworks
for Mobile Learning
J ohn Gibbs, Instructional Design
Manager, Tata Interactive Systems
Mobile learning is new enough to most learning
organizations that decision makers need help in
determining their next steps. Some have already
invested in mobile platforms and need to know
how to optimize them in the midst of fast-moving
changes. Others feel stymied by the number of
options and pace of change and wonder how to
get their feet wet without closing off their options.
Learn to:
❙ Determine which learning problems are
candidates for mobile solutions.
❙ Recognize learning-related opportunities and
constraints of popular mobile platforms.
❙ Optimize the design of learning, technology
and media.
❙ Navigate the evolving maze of hardware and
software standards.
Don't Miss the Case Study Poster Sessions
featured on the Expo Stage! (see page 13 for details)
Evaluating Your Training
Curriculum for an Online
Synchronous Experience
Carleen Ward, Technical Training
Analyst, BlueCross BlueShield of
South Carolina
Learn what is needed to make virtual training a
delivery method for your organization. You will:
❙ Conduct a simple population analysis to
identify who would benefit from a virtual
learning environment within your
organization.
❙ Analyze your current curriculum and identify
courses that are a good fit for virtual delivery.
❙ Explore various virtual learning platforms and
choose the one that best meets your needs.
❙ Participate in a virtual course, along with
others around the country, to gain a better
understanding of what virtual learning looks
and feels like.
Rapid M-Learning
Development (Using
Hot Lava by Outstart)
WEDNESDAY, FEBRUARY 15
11:00 AM – 12:00 PM
701 Eliminate Waste Before it
Happens: Forecast Performance
and ROI
Ron Stone, President, Center for Performance
and ROI, Inc.
You’ll learn to forecast business outcomes and
ROI by treating a training solution like a business
proposition. Using an ROI and forecasting
analysis tool, you’ll:
❙ Identify the key design components necessary
to achieve business outcomes and ROI.
❙ Learn to link training and performance by
using companion strategies to transfer training
to the work setting.
❙ Get a three-part job aid you can use to apply
real learning solutions and develop the likely
scenarios for business outcomes and ROI.
702 Say It Quick: 99 Words
to Get to Performance Faster
Brian Remer, Creative Learning Director,
The Firefly Group
You don’t need to be long-winded to set the winds
of change in motion. In fact, just a few select
words can teach volumes about visioning, change
management, empowerment, teambuilding, or
motivation — all vital lessons for leaders. Come
explore the 99-word story format. Learn how a
choice word or two can spark creativity, foster
conversations, deepen learning, and speed your
organization to the next performance level. Create
your own strategies for using micro stories and
discover how shorter can get you to performance
faster!
Log on to TrainingConference.com to register today!

30 Breakout Sessions
703 Five Keys to Improving
Learning Transfer
Michael Leimbach, VP, Global R&D; Carl Eidson,
VP, Business Development, Wilson Learning
Only 15–20% of learning actually results in
performance change — and research shows that
the best way to improve the use of learning is
through manager support and coaching. Learn
how to engage managers in their employees’
learning, how to free up managers’ time, and how
to improve managers’ ability to coach and support
for high performance. You will:
❙ Complete a manager coaching audit — a
blueprint for improving the use of learning in
your organization.
❙ Understand how to create a system that
simplifies manager coaching.
❙ Experience the power of a learning transfer
technology platform that maximizes training
ROI by automating reinforcement.
704 GIFTS: Great Ideas
For Teaching Staff
Michele Deck, CEO,
GAMES/Tool Thyme for Trainers
What gifts do you bring to your job Are you
looking for some new ideas for teaching staff hardto-grasp
concepts like trust and collaboration Do
you want to find a new way to teach critical
thinking skills Come to this session and discover
some teaching methods that can bring out the best
in your staff and yourself. You will:
❙ Experience concrete ways to illustrate
conceptual ideas so that everyone “gets it.”
❙ Learn ideas and methods to teach difficult
concepts your staff needs.
❙ Discover a new way to hone critical
thinking skills.
705 20 Strategies to Motivate
Managers to Engage in Training
Kendra Lee, President, KLA Group
Often a great training program is only as good as
the managers who support it. Without their buy-in
before, during and after your training may not
achieve the business objectives or ROI you
intended. Managers can make great subject matter
experts, trainers, and coaches with the right
motivation. It’s been proven that their
reinforcement can drive behavior change and
increase training return on investment
significantly. But, managers are also too busy with
innumerable priorities pulling them in many
directions. While they have the best of intentions,
they’re frequently unable to see their commitments
through. Discover 15 best practice strategies for
motivating managers to get—and stay — engaged
in training.
706 The “New” Blended Learning:
Formal, Informal, and Social
David Wilkins, VP, Research; Christina McKeon,
Director of Product Marketing, Taleo
Studies show blending training methods leads to
better results — but it is not without its challenges.
For starters, it doesn’t scale well and can’t easily
be used across multiple initiatives. Another
challenge is its lack of diversity in the underlying
model — it’s all expert-led. This session explores
new ways to “blend” learning, through formal,
informal and social approaches. You’ll learn to:
❙ Generate a diagram of overall learning
requirements.
❙ Determine which learning interventions can
be used to improve performance.
❙ Describe various ways to blend these solutions.
707 The Orange Revolution: How
One Great Team Can Transform
an Entire Organization
Joel Bishop, Manager Speaking/Training,
OC Tanner
See how the 70/20/10 L&D model applies to this
team-focused training based on the best-selling
book, The Orange Revolution. We’ll also discuss
research from the never-before published
350,000-person study which shows less than
20% of teams are working anywhere near their
optimal capacity. Based on best practices from
leading companies, including Zappos.com, Pepsi
Bottling Group, and Madison Square Garden, Joel
will reveal the five vital characteristics of great
teams and provide a powerful, step-by-step
prescription for building them. You will:
❙ Learn why high performance teams are crucial
to organizational success.
❙ Learn how to develop the five vital
characteristics of successful teams.
❙ Take away applicable practices to begin
building powerful teams right away.
708 Designing User Friendly Job Aids
John Courtney, Principal, Instructional &
Performance Designs
Instructional Designers are often ‘under the gun’
to develop training and documentation that
produce measurable results. Time and money can
limit the quantity of material produced, but not
always the quality. Job Aids, instructional guides
designed to be used during task performance, can
enable measurable performance with less formal
training. Many of the principles that apply to job
aid design and development carry over to online
docs, EPSS systems and even mobile learning.
Learn to:
❙ Identify when to use job aids (and when
not to).
❙ Define uses of job aid formats.
❙ Apply design factors in evaluating job aids.
709 Inside Training Magazine’s
Top 125 Companies
Moderator: Lorri Freifeld, Editor-in-Chief,
Training magazine
Hear from learning leaders inside Training
magazine’s award-winning Top 125 organizations.
This panel will include brief presentations from:
• Women’s Agenda: A Case Study on Diversity
& Inclusion: Sonia Checchia, Lead Associate;
Tamara Summers, Associate, Booz Allen
Hamilton
• Transforming the Instructional Design Process:
Robin Renschen, Director of Training, McCarthy
Building Companies, Inc.
• Training on Fire: Ayana Azim, Learning and
Development Specialist, Farmers Insurance
Get in with the Crowd: Best
Practices for Engagement
Through Social Media
Allison DeTitto, Senior Training
Specialist, QVC
Social media helps to engage participants during
the entire training initiative. In this session, we
will discuss how to optimize the use of these tools
using Best Practices to enhance participant
engagement before, during and after training
occurs. In a collaborative exercise, we’ll allow you
to share your experiences with Social Media and
test what you have learned from the session. You
will walk away feeling prepared to apply learned
Best Practices when incorporating Social Media
into your training initiatives and Get in with the
Crowd to enhance communication, peer sharing
and learning.
Planning for Multi-Cultural
Audiences in the Virtual
Classroom
David Smith, Managing Director,
InSync Training EU Limited
Virtual Classroom facilitators and designers facing
an increasing diverse group of learners need to
employ a variety of cross-cultural communication
techniques to reach learners with differing cultural
values. In this session we will explore the issues
and challenges we face, including: Technology
Issues, Communication Issues and Cultural
Differences. Explore tips and best practices for
how to prepare for a multicultural Virtual
Classroom event. Anticipate and recognize
participant roles and attitudes that can make
facilitation difficult. Discuss ways to encourage
learning and interaction when faced with
multicultural issues and English as a second
language issues. Get insights into multicultural
facilitation and design and to learn from speakers
with experience designing for and facilitating
multi-cultural audiences.
Building Interactive Screens
(Using Adobe Captivate 5.5)
Bookmark TrainingMag.com for
free whitepapers, e-newsletters and article archives.
Training 2012 Conference & Expo

Hotels & Registration 31
Most hotels are within walking distance of the Convention
Center. For additional information on all hotels, please visit
www.TrainingConference.com and click on the
“hotel/travel” tab.
Hotel
Reservation
Deadline:
January 27,
2012
Log on to TrainingConference.com to register today!
Located in the heart of downtown Atlanta, the Georgia World
Congress Center is just steps away from the Georgia Aquarium,
Centennial Park and a vast array of dining and entertainment options.
Georgia World Congress Center (Building A)
285 Andrew Young International Blvd., NW
Atlanta, Georgia 30313-1591
Hotel Reservations
Connections is the official hotel agency for your Training 2012
needs — the only guaranteed method of hotel reservation by the
Training 2012 show management. Book your room(s) through them
today to receive our special reduced rates. Reservations are accepted
on a first-come. first-served basis, and discounted rooms are only
available while blocks last, so be sure to reserve your room today!
Any reservation booked outside of Connections is not endorsed by
Training 2012 show management. Government Per Diem rooms
are available by calling Connections Housing at 800.262.9974. In
order to be eligible for this rate you must have valid government
identification presentable at check-in.
Online: Book online by visiting www.TrainingConference.com
and clicking on the “hotel/travel” tab.
Phone: Toll free 800.262.9974 or
1.404.842.0000 (International)
Fax: 404.842.0954
Embassy Suites Hotel Atlanta–
Centennial Olympic Park
267 Marietta Street
$169 Single or Double occupancy
Distance from Convention Center:
Adjacent but a 3 block walk to the
event side
Hilton Garden Inn
Atlanta Downtown
275 Baker Street
Atlanta, GA 30313
$159 Single or Double occupancy
Distance from Convention Center:
2 blocks
Melia Atlanta
590 West Peachtree Street NW
Atlanta, GA 30308
$119 Single or Double occupancy
Distance from Convention Center:
1 mile
Omni Hotel at CNN Center
$165 Single or Double occupancy
Distance from Convention Center:
Across the Street
Save When Booking Your Flight with Our Official Carriers!
Delta/Air France and KLM offer discounted airfares including
special zone fares that do not require a Saturday night stay.
Call the Delta Meeting Network at 1-800-328-1111 (7 am –
7 pm CDT M – F) and refer to ticket designator code NM87L
to get these special fares. Discounts apply to round trip
travel originating in the U.S. or Canada.
United offers a 5% discount off the
lowest applicable fares. Just call your
preferred travel professional, contact United directly at 1.800.521.4041 or visit
www.united.com, and use promotion code 587FV. (Code is case sensitive so please
use capital letters.) You’ll even earn Mileage Plus miles and there are no fees for
booking on line at www.united.com.
Conference/Summit
Registration
Information:
Register Online:
Visit www.TrainingConference.com and click on
“Register Now.” Payment is accepted by credit
card (Amex, Discover, MasterCard or Visa). If
you are paying by check or wire transfer, select
Balance Due. An invoice will be generated by
e-mail. Contact customer service for wire transfers.
Register by Fax:
Complete the registration form on page 32
and fax it to: 847.277.7414.
Register by Mail:
Mail a completed registration form with your
payment by check or credit card to:
Training 2012
c/o Netronix Corp. eShow
5 Executive Court, Suite 2
South Barrington, IL 60010
Payment:
We accept payment by check or money order
payable to Training 2012 (U.S. funds and a
U.S. bank), wire transfer and the following credit
cards: American Express, Discover, MasterCard
and Visa, For purchase orders, please fax it with
your registration form to: 847.277.7414 and
an invoice will be sent to you. Full payment is
required prior to the start of Training 2012. Badges
will not be issued without full payment. A W-9 is
available online in Registration Fees and FAQs.
Discounts:
Discounts are available on 3-Day Conference
registrations for: groups (3 or more); government/
military personnel; higher education institutions
(.edu); and charitable organizations. Discount
codes are valid on new orders only. One discount
per person; discount offers may not be combined.
Contact staff@trainingmagevents.com.
Special Services/Assistance:
If you require special services or assistance
at Training 2012, please check the box on
the registration form or contact
conferences@trainingmagevents.com.
Registration Customer Service:
Phone: 847.620.4483
Monday-Friday
9 am – 6 pm Eastern
Fax: 847.277.7414
Email: registration@goeshow.com
( with “Training 2012”
in the subject line)
General Questions
Visit www.TrainingConference.com for the most
up-to-date information and schedules.
Cancellation Policy:
Should you need to cancel your Training 2012
Conference or Summit registration, you must
do so in writing — either by e-mail or by fax —
by January 30, 2012. Cancellations received by
January 30, 2012 are subject to a $100 processing
fee. After January 30, 2012, we are happy to
accept substitutions, but no refunds will be issued.
Expo-only fees are non-refundable.
For exhibit/sponsor opportunities,
contact dick@trainingmag.com
Log on to TrainingConference.com to register today!

February 13-15, 2012
Georgia World Congress Center
Atlanta, Georgia
Lakewood Media Group
PO Box 247
Excelsior, MN 55331
3 WAYS TO REGISTER!
1. Online: www.TrainingConference.com
2. Fax: 847.277.7414
3. Mail: Training 2012
c/o Netronix Corp. eShow
5 Executive Court, Suite 2
South Barrington, IL 60010
IMPORTANT: Please read the registration instructions on page 31 before completing this form.
1. Registrant Information.
□ Check here
if you require
special
Phone (required)
services.
Name
Title
Please fill out the following ONLY
if you have corrections to your
mailing address shown above.
E-mail (required)
Organization/Company
2. Registration Fees.
3-Day Certificate Program (Fri-Sun) AND 3-Day Conference & Expo (Mon-Wed)
□ P01 Creating Outstanding E-Learning with Adobe Captivate ....................................... $1,895
□ P02 Instructional Design Fundamentals ...................................................................... $1,895
□ P03 Managing the Training Function ............................................................................ $1,895
□ P04 Making Training Stick Using Principles from Cognitive Neuroscience.................... $1,895
2-Day Certificate Program (Sat-Sun) AND 3-Day Conference & Expo (Mon-Wed)
□ P05 Performance Consulting ......................................................................................... $1,695
□ P06 Creating Mobile Learning Assets and Courses ....................................................... $1,695
□ P07 Measuring the ROI of Training ............................................................................... $1,695
□ P08 Creative Training Techniques Boot Camp ............................................................... $1,695
□ P09 Designing Powerful E-Learning .............................................................................. $1,695
□ P10 How To Embed Creativity and Innovation in Your Organization .............................. $1,695
□ P11 Social Media and Games for Learning ................................................................... $1,695
□ 3-Day Conference & Expo (Mon-Wed) ....................................................................... $1,345
Optional Events for 3-Day Conference & Expo attendees (pre-registration required):
□ Leadership Summit (Mon) Limited to in-house learning executives ............................. $200
□ A Coral Celebration: Georgia Aquarium (Tues pm) ................................................. FREE
□ Leadership Summit (Mon) AND Expo (Mon-Tues) Limited to in-house learning execs .......... $495
□ Expo (Mon-Tues) AND A Coral Celebration: Georgia Aquarium (Tues pm) ......................... $65
□ Expo Only (Mon-Tues) .......................................................................................................... $25
DISCOUNT (not valid on
Leadership Summit and Expo) ($ _________ )
TOTAL AMOUNT DUE (in U.S. Dollars)
$ _________
3. Clinics are FREE to Conference attendees. (See pages 12-13.) Select One:
□ C01 Brand New Jolts: Activities That Will Wake Up
and Engage Your Participants
□ C02 Jumpstart Your Projects
□ C03 Care and Feeding of SMEs: Extracting Real-
World Rehearsals for Performance Success!
□ C04 How to Negotiate So Everyone Wins —
Especially You!
□ C05 Audit and Benchmark Your Training Function
□ C06 Creating E-Learning Stories and
Exercises with Articulate Storyline
□ C07 Implementing Levels of Evaluation:
Learning From an Experiment
□ C08 Creating Interactive E-Learning
□ C09 Designing Synchronous Learning
□ C10 High Quality, Cost-Effective E-Learning
Video Production
□ C11 Measuring the ROI of Coaching
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4. Please answer the following. SELECT ONE answer per question.
My job title is:
□ 1 President or Above
□ 2 Vice President
□ 3 Director
□ 4 Manager
□ 5 Trainer
□ 6 Supervisor/Coordinator/
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□ 7 Other (please specify)
_____________________
My organization’s primary
business activity:
□ 1 Manufacturing
□ 2 Hospitality (food, lodging)
□ 3 Retail
□ 4 Wholesale/Distribution
□ 5 Finance/Banking
□ 6 Real Estate/Insurance
□ 7 Business Services
□ 8 Communications
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□ 11 Educational Services/
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□ 12 Government and Military
□ 13 Consulting
□ 14 Public Administration
□ 15 Other (please specify)
_____________________
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□ 2 Training/ Development
□ 3 HR/Personnel
□ 4 Finance/ Operations/DP
□ 5 Sales/Marketing/
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□ 7 Customer Service
□ 8 Education
□ 9 MIS/Systems
Management/Technical
□ 10 Instructional Designer/
Developer
□ 11 Other (please specify)
_____________________
Total # of employees
in all locations:
□ 1 50,000+
□ 2 25,000-49,999
□ 3 10,000-24,999
□ 4 5,000-9,999
□ 5 1,000-4,999
□ 6 500-999
□ 7 250-499
□ 8 100-249
□ 9 Less than 100
Size of annual training/
learning budget
(excluding salaries):
□ 1 $10,000,000 +
□ 2 $5,000,001 - $10,000,000
□ 3 $2,000,001 - $5,000,000
□ 4 $1,000,001 - $2,000,000
□ 5 $500,001 - $1,000,000
□ 6 $250,001 - $500,000
□ 7 $150,001 - $250,000
□ 8 $100,001 - $150,000
□ 9 $50,000 - $100,000
□ 10 Less than $50,000
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