the new pro footwear line from SALEWA (PDF)
the new pro footwear line from SALEWA (PDF)
the new pro footwear line from SALEWA (PDF)
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Press Release <strong>SALEWA</strong> Group<br />
SUMMER 2012 | FOOTWEAR PRO-LINE<br />
Trade fair innovation at <strong>the</strong> OutDoor:<br />
<strong>the</strong> <strong>new</strong> <strong>pro</strong> <strong>footwear</strong> <strong>line</strong> <strong>from</strong> <strong>SALEWA</strong><br />
<strong>SALEWA</strong> introduced its first mountain boot collection in 2007 – and with great success. The Ap<strong>pro</strong>ach <strong>line</strong> in particular<br />
succeeded in setting <strong>new</strong> standards in <strong>the</strong> outdoor field. The time has now come for <strong>the</strong> Oberalp Group<br />
to take a <strong>new</strong> challenge and enter <strong>the</strong> segment which is most technical and important for <strong>the</strong> company’s image:<br />
alpinism on rock and ice. With <strong>the</strong> ‘PRO GAITER’ and ‘PRO GUIDE’ models, <strong>the</strong> South Tyrol mountain sports specialist<br />
seeks to revolutionise a conservative segment and is offering <strong>the</strong> first fully crampon-compatible mountain<br />
boot with a rigid sole. At <strong>the</strong> same time, <strong>the</strong> sole becomes soft for <strong>the</strong> lighter passages and <strong>the</strong> ap<strong>pro</strong>ach, thanks<br />
to a patent. The Pro <strong>line</strong> sets itself apart with 2-in-1 mountain boots for alpinism and is intended for mountain<br />
guides, mountain rescue teams, alpinists and ice climbers.<br />
Athlete: Roger Schäli I Location: Dent du Géant<br />
Pic: visualimpact.ch Thomas Ulrich<br />
alpine fit<br />
100% blisterfree<br />
<strong>SALEWA</strong> has distinguished itself with its alpine<br />
competence for over 75 years. The accumulated<br />
specialised knowledge of <strong>the</strong> <strong>pro</strong>duct engineers,<br />
<strong>the</strong> decades of experience in <strong>the</strong> mountains, innovative<br />
ap<strong>pro</strong>aches and technological fine points<br />
were applied during <strong>the</strong> development of <strong>the</strong> Pro<br />
collection. The specialists of <strong>the</strong> Oberalp Group<br />
at <strong>the</strong> company›s in-house competence centre in<br />
Montebelluna put everything <strong>the</strong>y had into meeting<br />
<strong>the</strong> various requirements of <strong>the</strong> most demanding<br />
mountain athletes.<br />
Just as one seeks flexibility and comfort in a mountain<br />
boot for <strong>the</strong> ap<strong>pro</strong>ach, extreme rigidity and<br />
precision are what one wants when climbing. Qualities<br />
which are completely impossible to combine<br />
– but not for <strong>SALEWA</strong>.<br />
www.salewa.com<br />
www.salewa.com
Press Release <strong>SALEWA</strong> Group<br />
SUMMER 2012 | FOOTWEAR PRO-LINE<br />
Thanks to <strong>the</strong> patented flex system, <strong>the</strong> sole’s rigidity can be<br />
adjusted <strong>from</strong> flexible to absolutely stiff with just a touch of <strong>the</strong><br />
control positioned on <strong>the</strong> heel. This gives climbers a comfortable<br />
and flexible sole for <strong>the</strong> ap<strong>pro</strong>ach, while during climbing it<br />
is rigid and precise, with or without crampons.<br />
Studies were conducted on <strong>the</strong> feet as well as on <strong>the</strong> requirements<br />
of alpinists, mountain guides and climbers in order to<br />
determine <strong>the</strong> special shape of <strong>the</strong> Pro <strong>line</strong> boots. This involves<br />
<strong>the</strong> anatomical shape of <strong>the</strong> last, with an integrated support<br />
and an asymmetrical point of <strong>the</strong> foot. Two concepts which<br />
were adopted <strong>from</strong> <strong>the</strong> world of climbing boots and guarantee<br />
extreme precision and performance during <strong>the</strong> climbing phase.<br />
A final unique concept on <strong>the</strong> market is that both models are<br />
available in different designs. The first design – ‘Performance<br />
Fit’ – is intended for <strong>the</strong> majority of alpinists and is distinguished<br />
by its precision. The second - ‘Insulated Plus Fit’ – is ideal<br />
for alpinists who have broader feet or required better <strong>the</strong>rmal<br />
insulation. More space in <strong>the</strong> point of <strong>the</strong> foot means more<br />
freedom of movement and thus better blood circulation.<br />
climb and walk<br />
turn to “Walk”<br />
for hiking<br />
turn to “climb”<br />
for climbing<br />
turn to “climb”<br />
for ice climbing<br />
www.salewa.com
Press Release <strong>SALEWA</strong> Group<br />
SUMMER 2012 | FOOTWEAR PRO-LINE<br />
The Pro <strong>line</strong> consists of <strong>the</strong><br />
following two <strong>pro</strong>ducts:<br />
PRO GAITER<br />
A boot for alpinists for all four seasons, technical mixed routes as well<br />
as for ice climbing.<br />
A <strong>pro</strong>duct which is indispensable for all mountain guides and experienced<br />
alpinists. The gaiter is watertight and extremely robust,<br />
thanks to <strong>the</strong> use of Superfabric. In conjunction with <strong>the</strong> Thinsulate<br />
B400 lining, it <strong>pro</strong>vides maximum <strong>the</strong>rmal insulation. The patented<br />
flex system for adjusting <strong>the</strong> sole and <strong>the</strong> anatomical shape with<br />
asymmetrical <strong>pro</strong>file make <strong>the</strong> PRO GAITER <strong>the</strong> ideal companion on<br />
high alpine terrain, technical mixed routes and on <strong>the</strong> ice.<br />
PRO GUIDE<br />
A boot for alpinists for all four seasons. Its field of application ranges<br />
<strong>from</strong> mixed tours and ice climbing to <strong>the</strong> classic western Alp route.<br />
The classic-design boot with a 3mm-thick upper made of Perwanger<br />
lea<strong>the</strong>r is also equipped with Gore-Tex® Dura<strong>the</strong>rm XL insulation.<br />
The durability is combined with innovative technologies such as <strong>the</strong><br />
sole’s patented flex system, <strong>the</strong> anatomical shape of <strong>the</strong> last and <strong>the</strong><br />
asymmetrical <strong>pro</strong>file of <strong>the</strong> boot’s point<br />
Fur<strong>the</strong>r information, samples and photos:<br />
Reiner Gerstner | <strong>SALEWA</strong> International<br />
T. +39 047 242 620, reiner.gerstner@salewa.com<br />
You will find additional press releases and photos on outdoor and mountain sports<br />
in <strong>the</strong> press section of <strong>the</strong> <strong>SALEWA</strong> website: www.salewa.com<br />
www.salewa.com