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<strong>FORTUNE</strong> <strong>GROUP</strong><br />

Industrial Production<br />

‘Reading The Tea Leaves / Pig Entrails’<br />

Yogendra Singh, CAIA, ACSI<br />

yogendra.singh@fortune.co.in<br />

+91 22 4300 3824 March 11, 2011<br />

<strong>Fortune</strong> Equity Brokers (India) Limited<br />

Lawrence & Mayo Building, 3rd Floor, D N Road, Fort, Mumbai ‐ 400 001<br />

www.fortune.co.in


Agenda<br />

• Key Points<br />

INDIA<br />

ECON NOMICS<br />

• Detailed Analysis<br />

• Appendix<br />

• IIP Ex Capital Goods<br />

• 12 MMA Performance<br />

• 3 MMA Performance<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

2


Industrial Growth Momentum Is Expected<br />

To Display Accelerated Cyclical Moderation<br />

INDIA<br />

ECON NOMICS<br />

• Making sense of the IIP numbers is becoming akin to reading the tea leaves / pig entrails to divine the future on account of the<br />

unprecedented volatility as well as significant revisions of the monthly numbers. The rolling 12-month volatility of the IIP has<br />

increased substantially since the start of the calendar year 2009; the volatility for the month of January 2011 came in at 5.3% - more<br />

than twice the long-term average of 2.3%; It is our opinion that this trends highlights the severe methodological / data collection<br />

issues surrounding the construction of these indices and raise significant questions regarding the veracity of the data<br />

• As the following points exhibit, the IIP numbers released today provide a lot of conflicting trends (quite like the behavior of the past<br />

data as well):<br />

• IIP for the month of January 2011 grew at the rate of 3.7% - modestly higher than our estimates of 3.0% and consensus<br />

estimates of 2.6%<br />

• The growth rate for the months of October 2010 and December 2010 was revised upwards from 10.6% to 12.1% and from 1.6%<br />

to 2.5% respectively<br />

• Bulk of the upward momentum in IIP is attributable to the 10.5% growth rate exhibited by the Electricity Sector; this sector<br />

contributed around 70 basis points to the aggregate growth rate of 370 basis points i.e. roughly 20% of the growth rate of the<br />

aggregate IIP came in from Electricity segment<br />

• Capital Goods continued their trend of sub-par performance with a YoY decline of 18.6% in January 2011 – significantly higher<br />

than the decline of 9.3% exhibited in December 2010<br />

• Roughly 87% of the incremental growth in IIP can be attributed to three segments – Basic Metals, Basic Chemicals and Transport<br />

Equipments – that have a combined weight of around 25% in the aggregate basket; The picture on the Demand-Side was much<br />

better with growth being distributed across almost all the segments except Capital Goods<br />

• However, there has been a significant acceleration in Core Industrial activity from the month of December 2010 onwards as the<br />

YoY growth rate of IIP – Ex Capital Goods has moved up from 2.0% in November 2010 (the lowest growth rate in the past 23<br />

quarters) to 5.3% in December 2010 and further to 9.1% in January 2011<br />

• There was some good news on the consumer front as well as growth rate of the aggregate consumer sector accelerated from<br />

3.7% in the previous month to 11.3% in January 2011 due to a growth of 6.9% exhibited by the Consumer Non-Durables –<br />

significant improvement over the 1.5% decline exhibited in December 2010<br />

• Even though the numbers present a conflicting picture, we would like to stick our neck out and forecast that the industrial production<br />

faces significant headwinds and is likely to display accelerated moderation in the near future. We reckon that the growth momentum<br />

lacks resilience due to the continued moderation in seasonally-adjusted terms, concentration of growth impulses in the supply and<br />

demand side and the accelerated slowdown exhibited by the Consumer & Capital Goods segments.<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

3


Agenda<br />

• Key Points<br />

INDIA<br />

ECON NOMICS<br />

• Detailed Analysis<br />

• Appendix<br />

• IIP Ex Capital Goods<br />

• 12 MMA Performance<br />

• 3 MMA Performance<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

4


IIP Data Uncertainty Has Risen Manifold As<br />

Volatility Has Spiked Up In Recent Past<br />

INDIA<br />

ECON NOMICS<br />

7.0%<br />

6.0%<br />

5.0%<br />

4.0%<br />

3.0%<br />

2.0%<br />

1.0%<br />

0.0%<br />

Ma ar-96<br />

Oc ct-96<br />

Ma ay-97<br />

De ec-97<br />

Ju ul-98<br />

Fe eb-99<br />

Se ep-99<br />

Ap pr-00<br />

No ov-00<br />

Ju un-01<br />

Ja an-02<br />

Au ug-02<br />

Ma ar-03<br />

Rolling 12-Month Standard Deviation Long-Term Average<br />

Oc ct-03<br />

Ma ay-04<br />

Source: Ministry of Statistics & Program Implementation; <strong>Fortune</strong> Research<br />

De ec-04<br />

Ju ul-05<br />

Fe eb-06<br />

Se ep-06<br />

Ap pr-07<br />

No ov-07<br />

Ju un-08<br />

Ja an-09<br />

Au ug-09<br />

Ma ar-10<br />

Oc ct-10<br />

• Making sense of the IIP numbers is becoming akin toreading the tealeaves / pig entrails todivine i the<br />

future on account of the significant volatility as well as significant revisions of the monthly numbers.<br />

• As the above chart shows eloquently, the rolling 12-month volatility of the IIP has increased substantially<br />

since the start of the calendar year 2009; the volatility for the month of January 2011 came in at 5.3% -<br />

more oethan twice the long-term average age of 2.3%<br />

• It is our opinion that this trends highlights the severe methodological / data collection issues surrounding<br />

the construction of these indices and raise significant questions regarding the veracity of the data<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

5


IIP Growth Holds Up In January 2010<br />

16.8%<br />

IIP - YoY Growth<br />

15.1%<br />

INDIA<br />

ECON NOMICS<br />

Jan-10<br />

15.1% 15.5% 16.6% 12.2%<br />

Feb-10<br />

Mar-10<br />

Apr-10<br />

May-1 0<br />

12.1%<br />

7.2% 7.3%<br />

4.9%<br />

3.6% 3.7%<br />

25% 2.5%<br />

Jul-10<br />

Jun-10<br />

Source: Ministry of Statistics & Program Implementation<br />

• The first estimates of the Index of Industrial Production (IIP) for the month of January 2011 came in<br />

at 3.7% - modestly higher than our estimates of 3.0% and consensus estimates of 2.6%<br />

Aug-1 0<br />

Sep-1 0<br />

Oct-10<br />

Nov-1 0<br />

Dec-10<br />

Jan-11 1<br />

• As the above exhibit shows, this is a market deceleration from the growth rate of 16.8% in January<br />

2010 but modest improvement from the 2.5% growth observed in December 2010<br />

• Concomitantly, the estimates for the months of October 2010 and December 2010 were revised<br />

upwards. The second revision for the month of October 2010 entailed the increase in growth from<br />

the estimated level of 10.6% to 12.1%. Similarly, the first revision for December 2010 witnessed the<br />

increase in growth from the initial level of 1.6% to 2.5%<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

6


... Due To Deceleration In Activity On The<br />

Supply­side (Except Electricity) ...<br />

INDIA<br />

ECON NOMICS<br />

7%<br />

13%<br />

8%<br />

7% 7% 6%<br />

5% 5%<br />

3%<br />

2%<br />

Mining Manufacturing Electricity<br />

Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11<br />

Source: Ministry of Statistics & Program Implementation<br />

• Bulk of the upward momentum in IIP is attributable to the 10.5% growth rate exhibited by the<br />

Electricity Sector; this sector contributed around 70 basis points to the aggregate growth rate of 370<br />

basis points i.e. roughly 20% of the growth rate of the aggregate IIP came in from Electricity<br />

segment<br />

2%<br />

3%<br />

1%<br />

2%<br />

9%<br />

5%<br />

6%<br />

10%<br />

• As the above exhibit shows, activity continued to exhibit broad-based deceleration on the Supply-<br />

Side with both manufacturing and Mining exhibiting accelerated slowdown<br />

• Manufacturing activity continued to remain at low levels with a growth of just 3.3% in January 2011<br />

– modest improvement from the 2.0% growth rate observed in December 2010<br />

• In contrast, the Mining segment registered a sharp decline in growth rate to 1.6% - the lowest<br />

growth in the past 23 months<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

7


... With Growth Being Concentrated In A Few<br />

Industrial Segments On Supply Side ...<br />

Contribution To IIP Growth<br />

INDIA<br />

ECON NOMICS<br />

Electricity, 20%<br />

Mining, 3%<br />

Manufacturing, 77%<br />

Source: Ministry i of Statistics i & Program Implementation; <strong>Fortune</strong> Research<br />

Transport<br />

Equipment, 41%<br />

Basic Metals, 26%<br />

Basic<br />

Chemicals, 20%<br />

• Roughly 87% of the incremental growth in IIP can be attributed to three segments – Basic<br />

Metals, Basic Chemicals and Transport Equipments – that have a combined weight of around<br />

25% in the aggregate g basket<br />

• In terms of distribution of growth impulses, this is marginally better than the performance in<br />

the previous month when roughly 117% of the incremental growth in IIP came from three<br />

segments that had a combined weight of around 21% in the aggregate basket<br />

• Transport Equipment – having a weight of 3.98% in the overall basket – grew at the rate of<br />

23.9% and contributed 40.6% to the aggregate incremental growth in IIP<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

8


... But Distributed On Demand­Side (Except<br />

Capital Goods) ...<br />

Contribution To IIP Growth<br />

INDIA<br />

ECON NOMICS<br />

Capital Goods, -<br />

98%<br />

Intermediate<br />

Goods, 52%<br />

Consumer Goods,<br />

92%<br />

Basic Goods, 55%<br />

Source: Ministry i of Statistics i & Program Implementation; <strong>Fortune</strong> Research<br />

Consumer<br />

Durables, 51%<br />

Consumer Non-<br />

Durables, 41%<br />

• The picture on the Demand-Side was much betterwithgrowthbeingdistributed across<br />

almost all the segments except Capital Goods<br />

• As the above exhibit shows, Intermediate Goods, Basic Goods, Consumer Durables<br />

and Non-Durables had a contribution of around 50% each<br />

• However, the 18.6% decline by Capital Goods meant that it had a negative<br />

contribution of around 98% to the aggregate IIP growth<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

9


... And Robust Performance of Core<br />

Industrial Activity (IIP Ex Capital Goods) ...<br />

INDIA<br />

ECON NOMICS<br />

12%<br />

10%<br />

8%<br />

6%<br />

4%<br />

2%<br />

0%<br />

Jan/10<br />

Feb/10<br />

Mar/10<br />

Apr/10<br />

IIP - Ex Capital Goods<br />

May/10<br />

Jun/10<br />

Jul/10<br />

Source: Ministry i of Statistics i & Program Implementation; <strong>Fortune</strong> Research<br />

• Since the Capital Goods segment has a low weightage (9.26%) but exhibits high volatility (around<br />

11% over the past 15 years as compared to around 4% for IIP), we have constructed the IIP Ex<br />

Capital Goods Index to gauge the sustainable trend of industrial production in the country<br />

Aug/10<br />

Sep/10<br />

Oct/10<br />

Nov/10<br />

Dec/10<br />

Jan/11<br />

• As the above exhibit clearly reveals, there has been a significant acceleration in Core Industrial<br />

activity from the month of December 2010 onwards as the YoY growth rate of IIP – Ex Capital Goods<br />

has moved up from 2.0% in November 2010 (the lowest growth rate in the past 23 quarters) to<br />

5.3% in December 2010 and further to 9.1% in January 2011<br />

• We expect that the growth rate would exhibit moderation in the near term on account of the various<br />

cyclical and structural factors operating in the economy<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

10


… But Accelerated Moderation In Seasonally<br />

Adjusted Terms<br />

INDIA<br />

ECON NOMICS<br />

Month-On-Month Growth Rate • As the adjacent exhibit reveals, the<br />

6%<br />

process of cyclical moderation of the IIP in<br />

seasonally-adjusted terms started from Q4<br />

of FY10<br />

4%<br />

• Since then, the IIP-12MMA MoM growth<br />

2%<br />

rate has declined from around 1.5% in<br />

December 2009 to 0.3% in December<br />

2010<br />

0%<br />

• Similarly, the MoM growth rate of IIP-<br />

3MMA has declined from 5.0% in January<br />

-2%<br />

2010 to -1.5% in October 2010 before<br />

rebounding to 3.0% in December 2010<br />

-4%<br />

and then falling to 2.4% in January 2011<br />

Jan-1 10<br />

Feb-1 10<br />

Mar-1 10<br />

Apr-1 10<br />

May-1 10<br />

Jun-1 10<br />

Jul-1 10<br />

Aug-1 10<br />

Sep-1 10<br />

Oct-1 10<br />

Nov-1 10<br />

Dec-1 10<br />

Jan-1 11<br />

-6%<br />

IIP - 12MMA<br />

IIP - 3MMA<br />

Source: Ministry of Statistics & Program Implementation;<br />

<strong>Fortune</strong> Research<br />

• Even though the two series reflect some<br />

volatility, we reckon that the underlying<br />

trend remains that of cyclical moderation<br />

and we would expect the process to<br />

accelerate from February 2011 onwards<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH<br />

March 11, 2011<br />

11


Agenda<br />

• Key Points<br />

INDIA<br />

ECON NOMICS<br />

• Detailed Analysis<br />

• Appendix<br />

• IIP Ex Capital Goods<br />

• 12 MMA Performance<br />

• 3 MMA Performance<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

12


Jan-11<br />

Oct-10<br />

Jul-10<br />

13<br />

IIP Ex Capital Goods –YoY Growth<br />

16%<br />

14%<br />

12%<br />

10%<br />

8%<br />

6%<br />

4%<br />

2%<br />

Apr-10<br />

Jan-10<br />

Oct-09<br />

Jul-09<br />

Apr-09<br />

Jan-09<br />

Oct-08<br />

Jul-08<br />

Apr-08<br />

Jan-08<br />

Oct-07<br />

Jul-07<br />

Apr-07<br />

Jan-07<br />

0%<br />

-2%<br />

Source: Ministry of Statistics & Program Implementation; <strong>Fortune</strong> Research<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

INDIA<br />

ECONOMICS


Jan-11<br />

Oct-10<br />

Jul-10<br />

14<br />

IIP (12 MMA) –YoY Growth<br />

14%<br />

S12%<br />

10%<br />

8%<br />

6%<br />

4%<br />

2%<br />

INDIA<br />

ECONOMICS<br />

0%<br />

Apr-10<br />

Jan-10<br />

Oct-09<br />

Jul-09<br />

Apr-09<br />

Jan-09<br />

Oct-08<br />

Jul-08<br />

Apr-08<br />

Jan-08<br />

Oct-07<br />

Jul-07<br />

Apr-07<br />

Jan-07<br />

Source: Ministry of Statistics & Program Implementation; <strong>Fortune</strong> Research<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011


Jan-11<br />

Oct-10<br />

Jul-10<br />

15<br />

IIP (12 MMA) –MoM Growth<br />

1.6%<br />

1.4%<br />

1.2%<br />

1.0%<br />

0.8%<br />

0.6%<br />

0.4%<br />

0.2%<br />

0.0%<br />

Apr-10<br />

Jan-10<br />

Oct-09<br />

Jul-09<br />

Apr-09<br />

Jan-09<br />

Oct-08<br />

Jul-08<br />

Apr-08<br />

Jan-08<br />

Oct-07<br />

Jul-07<br />

Apr-07<br />

Jan-07<br />

Source: Ministry of Statistics & Program Implementation; <strong>Fortune</strong> Research<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

INDIA<br />

ECONOMICS


Jan-11<br />

Oct-10<br />

Jul-10<br />

16<br />

IIP (3 MMA) –YoY Growth<br />

18%<br />

16%<br />

14%<br />

12%<br />

10%<br />

8%<br />

6%<br />

4%<br />

2%<br />

0%<br />

Apr-10<br />

Jan-10<br />

Oct-09<br />

Jul-09<br />

Apr-09<br />

Jan-09<br />

Oct-08<br />

Jul-08<br />

Apr-08<br />

Jan-08<br />

Oct-07<br />

Jul-07<br />

Apr-07<br />

Jan-07<br />

Source: Ministry of Statistics & Program Implementation; <strong>Fortune</strong> Research<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

INDIA<br />

ECONOMICS


Jan-11<br />

Oct-10<br />

Jul-10<br />

17<br />

IIP (3 MMA) –MoM Growth<br />

6%<br />

4%<br />

2%<br />

Apr-10<br />

Jan-10<br />

Oct-09<br />

Jul-09<br />

Apr-09<br />

Jan-09<br />

Oct-08<br />

Jul-08<br />

Apr-08<br />

Jan-08<br />

Oct-07<br />

Jul-07<br />

Apr-07<br />

Jan-07<br />

0%<br />

-2%<br />

-4%<br />

-6%<br />

Source: Ministry of Statistics & Program Implementation; <strong>Fortune</strong> Research<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

INDIA<br />

ECONOMICS


Disclaimer<br />

INDIA<br />

ECON NOMICS<br />

This document has been prepared by <strong>Fortune</strong> Group, which includes <strong>Fortune</strong> <strong>Financial</strong> <strong>Services</strong><br />

(India) Ltd, <strong>Fortune</strong> Equity Brokers (India) Ltd, <strong>Fortune</strong> Commodities & Derivatives (India) Ltd,<br />

<strong>Fortune</strong> <strong>Financial</strong> India Insurance Brokers Ltd. & <strong>Fortune</strong> Credit Capital Ltd. This document is not for public<br />

distribution and has been furnished to you solely for your information and any review, re-transmission,<br />

circulation or any other use is strictly prohibited. Persons into whose possession this document may come<br />

are required to observe these restrictions. This document is subject to changes without prior notice and is<br />

intended only for the person or entity to which it is addressed to and may contain confidential information<br />

and/or privileged material. We are not soliciting any action based upon this material. This report is not to<br />

be construed as an offer to sell or the solicitation of an offer to buy any security in any jurisdiction where<br />

such an offer or solicitation would be illegal. It is for the general information of clients of <strong>Fortune</strong> Group. It<br />

does not constitute a personal recommendation or take into account the particular investment objectives,<br />

financial situations, or needs of individual clients. Though disseminated to all the customers simultaneously,<br />

not all customers may receive this report at the same time. <strong>Fortune</strong> Group will not treat recipients as<br />

customers by virtue of their receiving this report. We have reviewed the report, and in so far as it includes<br />

current or historical information, it is believed to be reliable. It should be noted that the information<br />

contained herein is from publicly available data or other sources believed to be reliable. Neither <strong>Fortune</strong><br />

Group, nor any person connected with it, accepts any liability arising from the use of this document.<br />

Prospective investors and others are cautioned that any forward-looking statements are not predictions and<br />

may be subject to change without notice. <strong>Fortune</strong> Group and its affiliates, officers, directors, and<br />

employees may: (a) from time to time, have long or short positions in, and buy or sell the securities<br />

thereof, of company(ies) mentioned herein or (b) be engaged in any other transaction involving such<br />

securities and earn brokerage or other compensation or act as a market maker in the financiali instruments<br />

t<br />

of the company(ies) discussed herein or act as advisor or lender / borrower to such company(ies) or have<br />

other potential conflict of interest with respect to any recommendation and related information and<br />

opinions. The analyst for this report certifies that all of the views expressed in this report accurately reflect<br />

his or her personal views about the subject company or companies and its or their securities, and no part<br />

of his or her compensation was, is or will be, directly or indirectly related to specific recommendations or<br />

views expressed in this report.<br />

Address: Lawrence & Mayo, 3rd Floor, D. N. Road, Near Khadi Bhandar, Opp. Citibank, Fort, Mumbai.<br />

<strong>FORTUNE</strong> <strong>GROUP</strong> ­ INDIA EQUITY RESEARCH March 11, 2011<br />

18

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