Price - Simon-Kucher & Partners

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3 rd PRICING STRATEGY CONFERENCE PRICING AS A STRATEGIC LEVER FOR PROFITABILITY Our experience: Simon-Kucher & Partners is a consulting firm specializing in marketing and strategy, with 19 offices worldwide (Amsterdam, Bonn, Boston, Brussels, Cologne, Frankfurt, London, Luxembourg, Madrid, Milan, Moscow, Munich, New York, Paris, San Francisco, Tokyo, Vienna, Warsaw and Zurich). “SKP is the world leader in pricing strategy” Eric Mitchell, President of the Professional Pricing Society, Atlanta The conference will feature several speakers, notably: Pr. Dr. HERMANN SIMON, Chairman and Founder of Simon-Kucher & Partners, will present the challenges associated with pricing processes in times of crisis and give recommendations to optimize pricing practices. Professor Simon is regarded as one of the leading specialists in the world of pricing. He has been a guest lecturer at Harvard and Keio University in Tokyo. KAI BANDILLA, Managing Partner France and Belgium, will present key success factors to implement winning pricing strategies. Mr. Bandilla (EAP, Stanford) has more than 19 years of consulting experience and specializes in the formulation of pricing strategies. He teaches at Paris Dauphine and he is a guest lecturer at INSEAD. Limited number of places, please confirm your attendance as soon as possible. Online registration : www.simon-kucher.com/brussels-conference You can fax the attached coupon to: +33 (0)1 56 69 23 99 Or e-mail: conferences.brussels@simon-kucher.com
A pricing conference: ■ ■ ■ ■ Price is becoming a major element of the corporate strategy, especially in times of crisis: ■ How to manage prices in this difficult period ■ Which price decreases to defend volumes An optimized pricing strategy generally increases the Return On Sales by 2% to 4%. It is essential for companies to know their customers and particularly their willingness to pay, as well as to master the best pricing techniques. The seminar helps participants understand and learn from the experience of other industries. ✔ ✔ ✔ ✔ ✔ Goals: The seminar will offer insights into price calculation and processing methods; present existing tools and best practices; and finally lead to a discussion on specific situations currently faced by participants. Five presentations: I. Introduction: Pricing as a strategic lever for profitability in times of crisis II. III. IV. Sales & Pricing Improvement Programs: How to defend and increase revenues in a downturn Case studies: Best pricing practices Managing price communication V. “Manage for profit, not for market share”
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Price - Simon-Kucher & Partners

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