Winemaking & Viticulture - UC Davis Extension

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winemaking business These courses will teach you the ins-and-outs of running your own winery or vineyard—from public relations to taxation and accounting. New! Public Relations and Social Media for Small Wineries Noncredit. Winery public relations has changed dramatically since the days of simply sending out samples and hoping for the best. The Internet has leveled the playing field of customer contact and helped expand the ways in which wineries can effectively tell their stories. Learning to integrate new tools, such as social media, with proven public relations communications techniques is essential for setting your winery and brand apart from the competition. Acquire strategies for PR success without spending too much in the process. This two-day course covers: The importance of a public relations plan that integrates social media Tactics and strategies for PR success Interacting with wine writers, bloggers and other media people Why building a brand means more than hoping for great scores or reviews Guest speakers include wine writers and bloggers from major publications, as well as social media experts who will provide examples of how an effective public relations program should be part of your successful marketing effort. RUSTY EDDY has been in the wine industry for 30 years. He has established relationships with key local and national media outlets and has experience in public relations, communications, sales and strategic planning. 2 meetings. Dec. 5-6: Thurs.-Fri., 9 a.m.-4 p.m. Davis: Da Vinci Building, 1632 Da Vinci Ct. $395. Includes two lunches and course material. Enroll in section 132VIT202. Taxation and Accounting for the Small Vineyard 6.5 CPE CEUs. Understanding relevant tax and accounting issues is a vital step for successful start-up and continuing vineyard operations. This course is tailored to help both the vineyard owner and entrepreneur. Topics include: Formulating a business plan Choosing the form of doing business which directly affects permissible farm accounting methods Avoiding the problems of passive activity Qualifying as a farmer under the tax code Farm accounting, including depreciation and inventory cost capitalization rules Estate planning Learn the principles of accounting for a vineyard operation from the initial start-up phase through the land clearing, planting, pre-productive and productive stages. Tax aspects and specific accounting techniques for the expenditures in each phase will be discussed in detail. GREG SCOTT is a tax partner with Price Waterhouse Coopers Accountants. 1 meeting. Oct. 28: Mon., 9 a.m.-4 p.m. Davis: Da Vinci Building, 1632 Da Vinci Ct. $190. Includes lunch and course material. Enroll in section 132VIT205. 6
Taxation and Accounting for the Small Winery 6.5 hours CPE credit. As winery owners and entrepreneurs, it is crucial to understand and remain apprised of relevant tax and accounting issues, which can often mean the difference between the success or failure of a winery operation. Designed for wineries of 60,000 cases and fewer, this course explores the advantages and disadvantages of incorporation and Subchapter S status versus using limited liability companies, determination of cost of goods sold, inventory valuation and costing (including inventory cost capitalization rules), advantages and disadvantages of electing LIFO, accelerating deductions through farm accounting procedures, depreciation methods, fringe benefits and estate planning. For more information or to enroll call (800) 752-0881 email extension@ucdavis.edu or visit us online extension.ucdavis.edu/wine GREG SCOTT. See bio at left. 1 meeting. Oct. 29: Tues., 9 a.m.-4 p.m. Davis: Da Vinci Building, 1632 Da Vinci Ct. $190. Includes lunch and course material. Enroll in section 132VIT206. if your plans change Refunds, less a $30 processing fee, will be granted if the request is received seven calendar days before the course begins. At that time, you can also discuss transferring your enrollment to another program or sending a substitute. Requests for withdrawal without a refund must be received before the last meeting of the course. Requests for withdrawals or refunds may be made by phone, fax or in writing. Please include the student’s name, course title and course section number. For information about other alternatives, call UC Davis Extension at (800) 752-0881. Not produced at state expense UC Davis Extension is a self-supporting, nonprofit organization funded by course fees, grants and contracts. The University of California does not discriminate in any of its policies, procedures or practices. The university is an affirmative action/equal opportunity employer. ONLINE COURSE INFORMATION You must provide your email address when enrolling to receive your password. If you do not receive your password in the time frame noted, please visit the Online Learning Campus Support Center at extensiondlc. net/helpdesk. Open a new ticket, and select “Password Issues” from the Help Topics. If you plan to access an online course using an iPad, iPod or iPhone there are a variety of Flash web browsers available in the App Store. 132145 7
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Winemaking & Viticulture - UC Davis Extension

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