Delegate Biographies - Denver Metro Chamber Leadership ...

Toti Cadavid
President, Senku Marketing
Toti Cadavid, a native of Colombia and co-founder of Senku Marketing, is
a seasoned multicultural communications strategist with far-reaching
experience in both domestic and international arenas. Toti has proven
herself as a leader in the field with extensive expertise in the design and
implementation of fully integrated statewide, national, and global
marketing efforts.
Since moving to the U.S. in 1990, Toti has been at the forefront of
Hispanic Marketing efforts for local and national companies alike. In 2002
after a successful marketing career in Corporate America, Toti launched Xcelente Marketing and Public
Relations, a top notch cross-cultural communications agency dedicated to building its clients’ brands in
the Latino marketplace. Her leadership was instrumental in providing her agency’s extensive client base
with communications solutions that incorporated social, ethnic, and cultural nuances into all marketing,
branding, public relations, community outreach, public information, and advertising initiatives. Xcelente
changed its name to Senku Marketing in 2010 after merging with another firm to expand its core
competencies and reaching a wider audience.
Toti is deeply committed to giving back to the community, and thus has held leadership positions in a
number of community and civic organizations including the Junior League of Denver, the National
Society of Hispanic MBAs, Hispanics in Technology and Telecommunications Association, Mi Casa
Resource Center for Women, the Denver/Boulder Better Business Bureau, the Community College of
Denver Foundation, the Denver Metro Convention and Visitor’s Bureau’s Multicultural Tourism Task
Force, the Minority Advisory Council of the Colorado Commission on Higher Education, the advisory
board for the Leadership for Community Change project, the Leadership Council of Escuela de
Guadalupe, and the Community College of Denver Foundation. In addition, Toti was appointed by
former Mayor Hickenlooper to his Denver Early Childhood Council and to his Latino Commission.
Toti currently sits on the boards of the Denver Metro Chamber of Commerce, the Denver Metro
Chamber Leadership Foundation, the Colorado Health Foundation, Junior Achievement and the
Colorado Women’s Chamber of Commerce. Toti was recognized in 2005 as one of the nation’s Top
Latina Business Entrepreneurs by Hispanic Magazine, as one of the 11 finalists for the Colorado
Rockies Adult Leadership Award, and by The Denver Business Journal as one of the “Top Forty Under
40” business leaders in Colorado. In 2006, Toti received the Businesswoman of the Year award by the
Denver Hispanic Chamber of Commerce, and her business, Xcelente, received the Minority Small
Business Champion Award by the Small Business Administration. The Girl Scouts Mile Hi Council
also recognized Toti as a Woman of Distinction in 2007.
Toti holds a bachelor’s degree in International Business, masters’ degrees in Marketing and in
Management, and a Certificate in Entrepreneurship, all from the University of Colorado. In addition,
Toti is a graduate of Harvard’s Kennedy School of Government Executive Management Program, the
2004 Leadership Program of the Rockies, the 2005 Leadership Denver program, the 2005 National
Hispana Leadership Institute, and the 2005 Dartmouth University Tuck Minority Business Executive
Program.
Toti currently resides in Lone Tree, Colorado with her husband Luis Colón and their children.