Avery Global Brand Refresh

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Avery Brand Strategy Smart Simplicity Thoughts • Overarching Thought: Every program, product, and service is developed with the main goal of making each person’s (employee, customer and/or end user) day as easy as possible. » To that end, here are some ideas on how to accomplish this goal:
Avery Brand Strategy The Action of Smart Simplicity • Simplicity in Design: » Compatibility with other products is seamless » Elegance in design of product – harmony of parts » Proactive in developing products that meet unknown needs (e.g. universal dividers) » Ongoing dialogue with and observation of consumers to highlight areas for product development
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