Avery Global Brand Refresh

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Avery Brand Strategy The Action of Smart Simplicity • Simplicity in Organization: » Elimination of process that does not make sense, is redundant, creates busy work, etc. » Streamline process that is needed to ensure it is straight-forward and easily followed » The use of everyday language when creating internal and external documents. Eliminate the market-speak and/or legalize and simply communicate thoughts. » Ongoing “simplicity” blog where employees can post ideas to make their work more streamlined/easier » Make as many things electronic as possible
Avery Brand Strategy The Action of Smart Simplicity • Simplicity in Products: » Intuitive; Easy to figure out; Easy to use; » Readily available; Easy to find » No clutter on packaging; design is pleasing to the eye; copy is limited to essentials; color coding of products is easy to discern; » Eye catching, easy to discern product displays
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