Vivi Medical Center | Identity Standards

Identity Standards
VIVI Medical Center is located in Sydney, Australia, and is one of the largest and
most comprehensive medical centers in the area. Being such a large facility it is
imperative that the branding is kept consistent so as to convey a sense of stability
and comfort to our clientele.
Marks & Typography 5—21
Stationery 23—31
Advertisements & Imagery 33—45
Signage & Wayfinding 47—63
Uniforms 65—71
Vehicles 73—79

© VIVI 2014 VIVI Branding Guide > Introduction > Identity Standards | 2

Marks &
Typography

What does our branding say
In today’s climate it is easy to understand how brands
have evolved and become important over the past few
decades. Branding is a vital tool used in the expression
of how customers and clients perceive and understand
a company. If used correctly, a brand will live on for
years with no renovations needed.
Brands convey dependability and a uniform quality to
the client that extends beyond services and products.
Because of this it is imperative that our brand be
perceived so as to convey to our clients the image that
we strive for in our work.
© VIVI 2014 VIVI Branding Guide > Marks & Typography > What does our branding say | 5

What title should we use
The names below have been thoughtfully considered and registered to properly title
our facilities and services. Here are the proper uses of these titles:
VIVI
The term used to refer to the entire company in both facility and brand
VIVI Medical Center
In reference to the medical premises as a whole
VIVI Medical Services
A term to describe the health care services we provide patients
Health Care with Compassion
A trademark phrase expressing our brand of personality put into our work
© VIVI 2014 VIVI Branding Guide > Marks & Typography > What title should we use | 7

What mark should we apply
This is our visual mark. It is comprised of two parts:
the word mark (the portion made of text) and the logo
(the triangular and circular shapes).
The mark is made to give a sense of stability to the
viewer using the alignment of the top of the word
mark with the top of the triangular shape. An added
vitality is created in both the color and motion of the
circular mark. The pictorial mark is also suggestively
figure-shaped to represent trust and support.
These elements are representative of the VIVI brand.
We want to foster a sense of security in our patients so
they feel comfortable within our establishment.
When placing type or objects near the visual mark
make sure to include the proper amount of white space
surrounding it. The safe area should be equal to the
height of the circular mark in every direction, as seen
in Figure 1.
X
Figure 1
X
X
© VIVI 2014 VIVI Branding Guide > Marks & Typography > What mark should we apply | 9

Mark
Separations
In the event that you wish to use a piece of the mark stylistically in print or web,
ONLY use the circular mark. Do not use the triangular mark for any reason unless
accompanied by the circular mark in proper proportion and placement (excluding
the instances stated later in this manual).
Color standards should still be used properly in these contexts. Have all uses of this
application approved before having the materials produced.
Take this folder for
example. It uses the
circular mark tastefully in
its design while still using
the proper VIVI colors.
© VIVI 2014 VIVI Branding Guide > Marks & Typography > Mark Separations | 11

Proper Use
Primary
This mark should be
used whenever possible
White
Use the entire mark
in solid white for
any extremely dark
backgrounds
Colors
The mark may appear in
a solid color only if the
background color is the
opposing VIVI color
(i.e. VIVI Blue on VIVI
Orange or vice versa)
Photograph
The mark should not
cover any part of
someone’s face and
should always have
quality contrast with
the background image
© VIVI 2014 VIVI Branding Guide > Marks & Typography > Proper Use | 13

Improper
Use
Misuse of VIVI Colors
Do not use any orange
or blue besides VIVI
Orange and VIVI
Blue Switching the
colors is also strictly
prohibited
Wrongful Mark Colors
Do not use any other
colors for the mark
besides VIVI Orange
and VIVI Blue
Color on Black
Do not use the full color
mark on a dark or black
background image
Wrongful Color Overlay
Do not use a solid color
mark on any other
color other than VIVI
designated colors
Stretching
Do not stretch or warp
the mark in any way
Wrongful Typography
Do not alter the
placement of the
typography, nor it’s
relation to the mark
Rendering
Do not attempt to render
the mark in any three
dimensional form
Poor Placement
Do not place the mark
anywhere on a photo
that cause poor contrast
© VIVI 2014 VIVI Branding Guide > Marks & Typography > Improper Use | 15

What colors should we implement
The specific colors for VIVI have been carefully
chosen to visually represent the feeling and mood we
strive for. The color selection is important because it
is a large visual component in our branding and says a
lot about us in a small amount of information.
VIVI Orange represents livelihood and vitality. It
combines yellow (known for energy) and red (known
for passion) to reach a commonality that expresses
both elements in a unique way.
VIVI Blue represents a calm and dependable
surrounding. Using a deep blue ensures a duality with
VIVI Orange and creates a unique and trustworthy,
yet vital, atmosphere.
The specific CMYK codes should be used at all times to
ensure consistent color across the entire VIVI brand.
Using a color that is different than the standard VIVI
Blue and VIVI Orange will create clashes with
other materials produced within the VIVI standards.
© VIVI 2014 VIVI Branding Guide > Marks & Typography > What colors should we implement | 17

CMYK Colors
VIVI Orange
C 0
M 56
Y 100
K 0
VIVI Blue
C 93
M 59
Y 13
K 24
White
C 0
M 0
Y 0
K 0
Black
C 50
M 40
Y 40
K 100
© VIVI 2014 VIVI Branding Guide > Marks & Typography > CMYK Colors | 19

Typography
Univers is a large family consisting of many weights
and variations. The geometric san serif typeface
presents a feeling of cleanliness and sterility while
also producing a sense of balance and dependability
(key factors in the VIVI brand).
Univers
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
A large fawn jumped
quickly over the white
zinc boxes.
Droid serif is an easily readable and structurally
sound serif typeface. Having similar features as
Univers (such as the two-story a’s), the two typefaces
compliment each other well.
Droid Serif
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
Jack amazed a few
girls by dropping the
antique onyx vase.
© VIVI 2014 VIVI Branding Guide > Marks & Typography > Typography | 21

© VIVI 2014 VIVI Branding Guide > Marks & Typography > Typography | 22

Stationery

Business
Letterhead
For standard letterhead open the VIVI_LETTERHEAD.DOCX Microsoft Word file. Do
not under any circumstances remove or alter the visual mark or watermark. Make
sure to replace the name and address at the top with the client’s information. Use one
return between the salutations, body text, and regards; the file will automatically
place a 0.625 in. space between paragraphs. The file contains no bleeds so as to
lessen production costs.
When accessible the letterhead should be printed on 90lb. semi-gloss text weight.
Johny P. West
1198 East 3rd Street
Farmville, NC
27828
Dear Mr. West,
Mo to doluptaquunt quam dolorera sam qui corum ipic
temquiam autecum ipiet pre dolupta coremod itibus et
voloriatur, venimagnam lant lab id qui cus re, idebitecae.
Tist, nestiis minus, offic tem quiatum aut doles et que
minvel il inis mod quatae cuptaepudit quas sum hit ut
odia de dentus re es coreptatur acea volupta tionseque ni
volo vellautem eium alit, te nis eos vent fuga. Itatet es et
pelibusa demquam que volut aut poriberum velenec totati
nim custemped que molorem quodici psuntia di invellam,
accullorerit evendi dolorumquo doloreprae nime nobis dio
volessust vent volesto raerum doles maximpo rruntotat.
Medical Expenses — $1,200.47
1 Return
Nullenem quibusc iendelendus solorrum serum coreium
fugitiur aut que doles earitat aute prorendam nullupitas
et mos doles ad qui adic te voluptiam dionser erumquia
vereped isquam doluptat od maxim sit, tem ut aut perore
corroviti coria con cus experendant as si quid que nectotat
rersper runtem. Nam fuga. Iligeni enimus parunt pliqui
quas in nectotatur, nullabo. Lore si conseditati cus eosam,
aliciet aliquasime reperumquia sum sinum a ideriorepro
torerferia volupti volupture perum dolest as net periore
vent od earcienis et quae nonseri onsequates vel es.
Sincerely,
Dr. Mathou
© VIVI 2014 VIVI Branding Guide > Stationery > Business Letterhead | 25

Business
Card
The VIVI business card has a 2.5 in. VIVI Blue
strip on the right side with white text placed over it
displaying the employees name and information. The
visual mark should appear on the left, lining up with
the bottom of the name and title.
The back of the card displays the logo entirely in VIVI
Orange, as well as our tag line.
2.5 in.
Johny P. West, M.D.
252-414-4-986
Jwest@vivimedical.com
www.vivimedical.com
Only VIVI Orange and VIVI Blue should be used
when printing business cards.
Health Care with Compassion
Envelope
The standard envelope for VIVI is a No. 10 windowed
envelope. The VIVI address is in Univers 57
(Condensed Bold) and the mailing address is in Droid
Serif (Regular).
VIVI Medical Center
105 wallaby way
Sydney, Australia 27548
We use a windowed No. 10 envelope because of it’s
standard size and its ability to allow the labels to be
printed on the letterhead instead of the envelope.
VIVI Medical Center
105 wallaby way
Sydney, Australia 27548
© VIVI 2014 VIVI Branding Guide > Stationery > Business Card & Envelope | 27

Monarch
Stationery
The monarch letterhead is used for patients, guests, and family members who wish
to write personal letters from the premises. This should be the ONLY instance to use
the monarch letterhead and monarch envelopes.
The monarch letterhead should only be printed on 24lb fine linen paper.
Back
Front
Vivi Medical Center
105 wallaby way
Sydney, Australia 27548
Vivi Medical Center
105 wallaby way
Sydney, Australia 27548
© VIVI 2014 VIVI Branding Guide > Stationery > Monarch Stationery | 29

How should our forms look
Forms are used for receiving and storing important
client information and must be created appropriately.
Since this is the case, many issues must be considered
when a new form is made.
NFR
Not For Resuscitation
_________________________________________
Patient’s Full Name
_________________________________________
Date Signed
Readability
The form must be able to be read comfortably and
effectively so as to request the patients information as
clearly as possible.
Duplication
Since many people will need to fill out these forms,
it is important that we make them affordable to
reproduce. Black & white printing, cheap paper, and
buying in bulk are all ways to accomplish this.
Effective Methods
In certain cases, forms may require specific methods
to accommodate the tasks they require. For instance,
the NFR form uses three copies. For customer ease the
NFR form is printed on 3-ply carbon paper, so 3 copies
can be easily produced for various needs.
I, the undersigned, state that I have a bona fide physician/patient relationship
with the patient named above. I have certified in the patient’s medical record
that he/she or a person authorized to consent on the patient’s behalf has
directed that life-prolonging procedures be withheld or withdrawn in the
event of cardiac or respiratory arrest.
I further certify (must check 1 or 2):
1. The patient is CAPABLE of making an informed decision about providing,
withholding, or withdrawing a specific medical treatment or course of medical
treatment. (Signature of patient is required)
2. The patient is INCAPABLE of making an informed decision about providing,
withholding, or withdrawing a specific medical treatment or course of medical
treatment because he/she is unable to understand the nature, extent or probable
consequences of the proposed medical decision, or to make a rational evaluation of
the risks and benefits of alternatives to that decision.
If you checked 2 above, check A, B, or C below:
A. While capable of making an informed decision, the patient has executed a written advanced
directive which directs that life-prolonging procedures be withheld or withdrawn.
B. While capable of making an informed decision, the patient has executed a written advanced
directive which appoints a “Person Authorized to Consent on the Patient’s Behalf” with
authority to direct that life-prolonging procedures be withheld or withdrawn. (Signature of
“Person Authorized to Consent on the Patient’s Behalf is required.)
C. The patient has not executed a written advance directive (living will or durable power of
attorney for health care) *Signature of “Person Authorized to Consent on the Patient’s Behalf is required)
I hereby direct any and all qualified health care personnel, commencing on
the effective date noted above, to withhold cardiopulmonary resuscitation
(cardiac compression, endotracheal intubation and other advanced airway
management, artificial ventilation, defibrillation, and related procedures)
from the patient in the event of the patient’s cardiac or respiratory arrest.
I further direct such personnel to provide the patient other medical
interventions, such as intravenous fluids, oxygen, or other therapies deemed
necessary to provide comfort care or alleviate pain.
_______________________________________________________ _______________________________________________________ _________________________
Physician’s Printed Name Physician’s Signature Emergency Number
_______________________________________________________ _____________________________________________________________________________________
Patient’s Signature
Signature of Person Authorized to Consent on the Patient’s Behalf
White Copy — Patient Copy
Yellow Copy — To be kept with medical record
Pink Copy — Use for FDR Jewelry orders
© VIVI 2014 VIVI Branding Guide > Stationery > How should our forms look | 31

Advertisements &
Imagery

What kind of message should our images convey
The imagery in any use, be it advertisement, web,
print, or other, is one of the most important tools we
can use in our branding. This is the moment when real
patients and staff are shown, giving us a chance to
convey a personal moment within VIVI.
Great care should be used in the selection and editing
process of photography. Giving off the wrong feeling
or message could confuse viewers and misconstrue
the VIVI brand to mean something else.
© VIVI 2014 VIVI Branding Guide > Advertisements & Imagery > What kind of message should our images convey | 35

Proper
Imagery
Make sure the imagery uses positive attitudes (smiles, warmth, confidence, etc)
and conveys a happy and warming scenario. Good photographic practices, such as
lighting and composition, should be used when taking and/or choosing photographs.
Calm or solid areas in which text or visual marks can be placed are also ideal.
© VIVI 2014 VIVI Branding Guide > Advertisements & Imagery > Proper Imagery | 37

Improper
Imagery
Bad Composition
The woman’s head is
cut in half by the frame.
This image is cropped
poorly and should not
be used.
Poor Image Choice
The colors and content
seem bleak and sad in
this photograph. This
image has poor color
and contrast and should
not be used.
© VIVI 2014 VIVI Branding Guide > Advertisements & Imagery > Improper Imagery | 39

Improper
Imagery
(Continued)
Gory Scenes
This scene shows
surgery in progress and
the messy details that
accompany this. It does
not give off a comforting
feeling and should not
be used.
Poor Taste
The man in this photo
is making faces and
gestures that cannot be
taken seriously and does
not accurately portray
our faculty. This image
should not be used.
© VIVI 2014 VIVI Branding Guide > Advertisements & Imagery > Improper Imagery | 41

Ad Imagery
(Blue Bar)
If you wish to include extra elements when using imagery in any kind of print or
advertisement, a blue bar is allowed to be used at the bottom. However, the blue bar
must be VIVI Blue and must not be larger than 20% of the entire image.
These standards also applies to any video or motion format.
Health Care with Compassion
© VIVI 2014 VIVI Branding Guide > Advertisements & Imagery > Ad Imagery | 43

Ad Imagery
(Circular Mark)
In addition, a white circular mark may be used instead of the blue bar. The circular
mark must not be higher than 60% of the photo, and must not cover more than 20%
of the whole photo. The full mark should be the only thing placed inside the circular
mark, and a drop shadow of 27% may be applied.
The tag line may be added but it must be placed in a zone of good contrast. In
addition, it may not be placed in any portion of the circular mark and must also
appear on a single line as shown in Figure 2.
Health Care with Compassion
Figure 2
© VIVI 2014 VIVI Branding Guide > Advertisements & Imagery > Ad Imagery | 45

© VIVI 2014 VIVI Branding Guide > Advertisements & Imagery > Ad Imagery | 46

Signage &
Wayfinding

What kind of signs do we see
Clear signage and easily navigable wayfinding is
important to us at VIVI Medical Center. We strive to
create a cohesive system that still is able to stand on
its own.
We take into consideration all persons and their needs
when developing our signage systems.
© VIVI 2014 VIVI Branding Guide > Signage & Wayfinding > What kind of signs do we see | 49

Main Sign
Type A Grounded Horizontal Monument Sign is used
for the front of the hospital only. This sign style must
be fabricated at 6 ft. tall and 26 ft. wide. It is a dual
facing sign. The sign should be constructed no more
than 60 ft. from the main entrance and no less than 40
ft. from it. The sign should also be facing towards the
main road leading up to the hospital.
If shrubbery or flowers are to be planted around
the base of the sign they are to go no higher than the
bottom of the visual mark if in the front or back and
no higher than the blue stripe if to the side.
The Type A sign is able to be illuminated as shown
in Detail 1. The logo mark is the only element to be
illuminated at night.
Detail 1
Detail 1
2 ft.
4 ft.
Sign Type A, Grounded Horizontal Monument Sign
© VIVI 2014 VIVI Branding Guide > Signage & Wayfinding > Main Sign | 51

Freestanding
Signs
Type B Freestanding Vertical Monument Sign can be
used for patients and visitors who are driving through
the facility of VIVI Medical Center. It must be placed
at any road junction and direct drivers of which way
to turn to for their specific needs. This sign style must
be fabricated at 7.5 ft. tall by 4 ft. wide.
The emergency room direction must be indicated
on every sign. The secondary facilities may change
depending on the sign’s relative location. If a facility’s
name is too long to fit across one line it may extend
into two separate lines.
No low hanging trees or high shrubs should be
permitted to be planted near Type B signs.
Type B Sign is able to be illuminated at night as shown
in Detail 1. The entire face of the sign should be
visible at night.
The use of the VIVI logo without
the circular mark is acceptable
only in this and the later
mentioned instance.
Medical Center
Emergency
Visitor Parking
Main Entrance
Children’s
Hospital
East Entrance
Outpatient
Detail 1
Medical Center
Emergency
Visitor Parking
Main Entrance
Children’s
Hospital
East Entrance
Outpatient
Sign Type B, Free Standing Vertical Monument Sign
© VIVI 2014 VIVI Branding Guide > Signage & Wayfinding > Freestanding Signs | 53

P
Freestanding
Signs
(Continued)
Type B Freestanding Vertical Monument Sign can also
be used to indicate a designated parking area. This
sign style must be fabricated at 7.5 ft. tall by 3 ft. wide.
No low hanging trees or high shrubs should be
permitted to be planted near Type B signs.
Hospital
Parking
Detail 1
Spaces available
$2 for
first 4 hours
Type B Sign is able to be illuminated at night as shown
in Detail 1. The entire face of the sign should be visible
at night.
The sign is able to visually show how many available
parking spaces are left in the designated parking area
via wireless relay from the ticket dispenser placed at
the entrance of each area.
P
Hospital
Parking
0167
Spaces available
$5 for first 4 hours
Sign Type B, Free Standing Vertical Monument Sign
© VIVI 2014 VIVI Branding Guide > Signage & Wayfinding > Freestanding Signs | 55

Emergency Room
Freestanding
Signs
(Continued)
Type C Freestanding Horizontal Monument Sign can
be used for smaller facilities and secondary entrances
into VIVI Medical Center. This sign style must be
fabricated at 3 ft. high.
No low hanging trees or high shrubs should be
permitted to be planted near Type C signs.
Detail 1 demonstrates how individual hospital
specialty wings would be represented.
The only exception to the color palette is the
Emergency room signs which must be red and white,
seen in Detail 2.
Detail 2
Cardiology Wing
Detail 1
Sign Type C, Free Standing Horizontal Monument Sign
© VIVI 2014 VIVI Branding Guide > Signage & Wayfinding > Freestanding Signs | 57

Restrooms
Secondary
Signs
Type E Wall Mount Sign must be fabricated at 1 ft. tall
and 1 ft. wide creating a triangle. On top of the base of
the triangle will be a 0.75 in. by 1 ft. rectangle.
This sign must be placed on the opposite side of
any entrance door’s handle. Type E sign should be
mounted 3.75 ft. from the ground as to be easily seen
by children and handicapped individuals. It also must
be no less than 10 in. and no more than 12 ft. from the
door. All signs must conform to the chosen distance.
All words must be the same size as the height of the
longest room name comfortably set across one line in
a 1 ft. space.
Detail 2 shows the Type E sign applied to a bathroom.
All bathrooms in VIVI Medical Center are unisex
and handicap accessible.
Type E signs are fully compliant with D3.6 of the
Building Code of Australia and Australia/New Zealand
Standards AS1428.1. VIVI Medical Center signs are
fully compliant with requirements in these countries.
Detail 2
Patient room
309
Detail 1
Patient room
309
Sign Type E, Wall Mount Sign
© VIVI 2014 VIVI Branding Guide > Signage & Wayfinding > Secondary Signs | 59

Secondary
Signs
(Continued)
Type F Wall Mount Sign must be fabricated at 5.5 ft.
wide by 2.5 ft. tall. On either side of the rectangle is an
equilateral triangle in the shape of the triangular mark
in the VIVI logo.
The use of the VIVI mark with out the circular
mark is only acceptable in this and the previously
mentioned instance.
It is to be placed so that the bottom of the sign is 4 ft.
from the ground so it can easily be read by children
and those persons in wheelchairs.
All words must be the same size as the height of the
longest room name comfortably set across one line in
a 2.25 ft. space.
Type F signs are fully compliant with D3.6 of the
Building Code of Australia and Australia/New Zealand
Standards AS1428.1. VIVI Medical Center signs are
fully compliant with requirements in these countries.
Emergency Room
Maternity Departments
Cardiology
Obstetrics and Gynecology
Discharge
Pharmacy
Operating Room
Psychiatric Therapy
Sign Type F, Wall Mount Sign
© VIVI 2014 VIVI Branding Guide > Signage & Wayfinding > Secondary Signs | 61

Directory
Type G Directory Console must be fabricated at 3.5 ft.
tall at its midpoint with a screen tilting at a 45 degree
angle to allow easier accessibility for handicapped
individuals with wheel chairs. The Directory Console
must accommodate a 32 in. interactive screen in
which the entire VIVI Medical Center facility can be
navigated through.
In addition a physical map will be provided and stored
in plastic trays on every side of the console.
Directory must be displayed on every side of the
console in white as well as approved Univers fonts. The
VIVI visual mark must be displayed in the bottom left
corner of each side and comply with logo guidelines.
Directory
Detail 1
Map
Directory
Map
Sign Type G, Directory Console
© VIVI 2014 VIVI Branding Guide > Signage & Wayfinding > Directory | 63

© VIVI 2014 VIVI Branding Guide > Signage & Wayfinding > Directory | 64

Uniforms

What kind of uniforms do we wear
At VIVI Medical Center we want all employees to feel
accepted and unified. We believe that by providing
same style and brand uniforms we can easily and
efficiently accomplish this goal.
All of our uniforms and name badges are provided at
no extra cost to the employee at the beginning of their
term and are easily replaced at no additional cost to
the employee.
© VIVI 2014 VIVI Branding Guide > Uniforms > What kind of uniforms do we wear | 67

Name
Badges
Name badges must be horizontal. The photograph of
the employee will be placed on the right hand side of
the badge and must be 1.5 in. by 2 in. Behind the photo
is a stripe of VIVI Blue, indicating medical staff
(Figure 3) or VIVI Orange, indicating non-medical
staff (Figure 4) stripe that is 2 in. wide and is present
on the front and back of the name badge. The logo
will appear in the top left corner and follow the white
space allowance guidelines.
Each badge will be embedded with a Radio-frequency
identification (RFID) chip that allows them access to
restricted areas. It is dependent on the employee’s job
description which areas their RFID chip will access.
Lanyards must be either VIVI Blue or VIVI Orange.
Medical Center
Barbara L. Stills
Receptionist
The employee’s name should be set in 20 pt Univers
Condensed Bold and VIVI Blue only. If an employee’s
name is too long to fit on one line it can be adjusted
to fit across two lines. Beneath the employee’s name
should be their title set in 60 pt Univers Condensed
Bold and VIVI Orange only. Beneath the employee’s
title is their specialty (if they have one). It will be set in
20 pt Univers Condensed and VIVI Blue.
Figure 4
Any non-medical staff member’s name will be set in
the same manner with the exclusion of a title.
Jefferson M.
Aaronson Jr.
MD
Surgeon
Medical Center
Figure 3
© VIVI 2014 VIVI Branding Guide > Uniforms > Name Badges | 69

Scrubs &
Coats
Scrubs and medical jackets will be provided for every
medical and non-medical employee. Scrubs must be
either VIVI Blue or VIVI Orange. The two colors can
not be paired with one another or with outside scrub
sets. Unmarked white, gray, or black undershirts are
also permitted.
Medical jackets must be white and have the VIVI logo
on the left, breast pocket and follow all white space
allowance guidelines. VIVI Blue, VIVI Orange, and
white shirts will be provided to wear beneath medical
jackets. Appropriate additional clothing are black or
khaki slacks and black shoes.
© VIVI 2014 VIVI Branding Guide > Uniforms > Scrubs & Coats | 71

© VIVI 2014 VIVI Branding Guide > Uniforms > Scrubs & Coats | 72

Vehicles

What kind of vehicles do we drive
All of our vehicles are built to retrieve patients in a
timely manner no matter where they are located. We
check and tune our vehicles quarterly so that there is
no question whether or not it will get the job done.
Like the rest of the VIVI facilities our vehicles
comply to our design and identity standards without
giving up recognizability. We want patients and their
families to know not only is an ambulance on its way,
but that it’s a VIVI Medical Center ambulance.
© VIVI 2014 VIVI Branding Guide > Vehicles > What kind of vehicles do we drive | 75

Ambulance
The VIVI Medical Center ambulance wrap is simple in design so as to allow patients
to recognize the emergency vehicle yet incorporate the VIVI identity standards.
The visual mark is to appear on the passenger and driver’s side door, following all
white space allowance guidelines, below the 8 in. VIVI Orange stripe that wraps
around the sides and back of the ambulance. This leaves enough clearance so the
front of the stripe wraps above the grill at the front of the ambulance. A similar 6
in. stripe follows along the top leaving enough clearance on the sides of the truck
so that it can wrap around the top of the front. Both stripes go from being solid to
fragmented when wrapped around the front of the vehicle as show in Figure 5.
In addition to the VIVI Orange stripes, a swooping VIVI Blue graphic is also
to be displayed on both sides of the ambulance only. The words Ambulance and
Emergency are to be displayed on both sides of the vehicle as show in Figure 5. In
addition, the paramedic symbol is to also be displayed (as shown) on both sides.
Ambulance should also be displayed in reverse on the front of the vehicle,
above the lower stripe, so that it is displayed right-reading in the
rear view mirror of a car.
Figure 5
© VIVI 2014 VIVI Branding Guide > Vehicles > Ambulance | 77

Helicopter
The VIVI Medical Center emergency helicopter is only to be used when patients
are unable to arrive at the medical center in a timely fashion via the ambulance.
This includes, but is not limited to, natural disaster and other hospital immediate
transfer. The emergency helicopter may also be used to transport important medical
needs between hospitals or distribution centers. This is included, but is not limited to,
medicine, transplant organs, and medical equipment.
Each helicopter blade is metal with VIVI Orange painted on the ends. The nose
and tail are painted VIVI Blue as show in Figure 6. The body of the helicopter is
to be painted white with the two panels above the back window on both sides of the
helicopter painted VIVI Orange. The VIVI logo will be displayed full scale behind
the last window on both sides of the helicopter and right before the VIVI Blue paint
begins, shown in Figure 6, while still adhering to white space allowance guidelines.
Figure 6
© VIVI 2014 VIVI Branding Guide > Vehicles > Helicopter | 79