RogersCorporation / PORON Cushioning Press Kit
RogersCorporation / PORON Cushioning Press Kit
RogersCorporation / PORON Cushioning Press Kit
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Contact:<br />
Nancy Fendler<br />
Fendler Communications<br />
207-671-9071<br />
nancy@fendler.com<br />
<strong>PORON</strong>® Vive <strong>Cushioning</strong> Puts New Meaning to the Term Runner’s High<br />
Energy Activated <strong>Cushioning</strong> that Responds to Your Every Step<br />
July 23, 2012; Woodstock, CT – In its endeavor to continually provide innovative materials<br />
that change the marketplace, Rogers Corporation has engineered <strong>PORON</strong>® Vive Energy<br />
Activated <strong>Cushioning</strong> specifically for athletic footwear applications such as insoles and<br />
midsoles that offer the best combination of long-lasting cushioning, shock absorption and<br />
energy return.<br />
<strong>PORON</strong> Vive Energy Activated <strong>Cushioning</strong> is a dynamic open-cell foam technology that<br />
instantly reacts to your every step. Its responsive cells reduce and redirect shock forces away<br />
from the foot and deliver a “lift off” zone for maximum propulsion and an energy-efficient<br />
stride.<br />
By harnessing the energy of each step, footwear incorporating <strong>PORON</strong> Vive Technology<br />
actively engages during motion to push the athlete into their next step – helping to increase<br />
comfort and reduce fatigue.<br />
“We engineered <strong>PORON</strong> Vive <strong>Cushioning</strong> with the needs of specific sports and athletes in<br />
mind,” said Brian Litke, Sr. Manager of New Product Development, Rogers High Performance<br />
Foams Division. “Its unique shock-absorbing and energy- returning characteristics make it an<br />
ideal material for athletic footwear designed for powerful acceleration, push off and quick<br />
movements.”<br />
Litke, who led the development of <strong>PORON</strong>® XRD Impact Absorbing Materials, knows the<br />
importance of consistently developing market-changing technologies for Rogers’ customers.<br />
<strong>PORON</strong> Vive <strong>Cushioning</strong> provides long-lasting durability by maintaining over 95% of its<br />
cushioning, shock absorbing and energy return characteristics throughout the life of the shoe.<br />
This helps ensure proper fit and comfort from the first run to more than the 100 th .<br />
The <strong>PORON</strong> open-cell technology also allows for comfortable airflow, breathability and<br />
moisture management. Typical EVA’s, which are closed-cell, can tend to collapse and lose<br />
shape quickly. <strong>PORON</strong> Vive <strong>Cushioning</strong> is one of the most resilient products available, and is<br />
double the resiliency of the <strong>PORON</strong> Plus Material that is currently used in many athletic<br />
cushioning applications today.
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