A List of Services Marketing Cases in Textbooks and ... - Gremler.net
A List of Services Marketing Cases in Textbooks and ... - Gremler.net
A List of Services Marketing Cases in Textbooks and ... - Gremler.net
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A <strong>List</strong> <strong>of</strong> <strong>Services</strong> <strong>Market<strong>in</strong>g</strong> <strong>Cases</strong> <strong>in</strong> <strong>Textbooks</strong> <strong>and</strong> Journals<br />
compiled by Michael Brady, Boston College (bradymp@bc.edu)<br />
Case Title Author(s) Publication Title <strong>and</strong> Publisher Submitted by:<br />
Jo<strong>in</strong>tCom Miranmar<br />
May O. Lw<strong>in</strong> & Jochen<br />
Wirtz<br />
<strong>in</strong> Pr<strong>in</strong>ciples <strong>of</strong> <strong>Market<strong>in</strong>g</strong>, An<br />
Asian Case Book, Prentice Hall<br />
Jochen Wirtz<br />
bizwirtz@nus.edu.sg<br />
X-Press Pr<strong>in</strong>t Pte. Ltd. - Nich<strong>in</strong>g Its<br />
way to Success<br />
Soo Jiuan Tan, Jochen<br />
Wirtz & Christopher<br />
Lovelock<br />
<strong>in</strong> Asian Case Research Journal<br />
<strong>and</strong> <strong>in</strong> Pr<strong>in</strong>ciples <strong>of</strong> <strong>Market<strong>in</strong>g</strong>: An<br />
Asian Case Book (short version),<br />
Prentice-Hall<br />
Jochen Wirtz<br />
bizwirtz@nus.edu.sg<br />
AllerCare - Pe<strong>net</strong>rat<strong>in</strong>g S<strong>in</strong>gapore’s<br />
Allergy Prevention Market<br />
Jochen Wirtz, Soo<br />
Jiuan Tan, &<br />
Christopher Lovelock<br />
<strong>in</strong> Asian Case Research Journal<br />
<strong>and</strong> <strong>in</strong> Pr<strong>in</strong>ciples <strong>of</strong> <strong>Market<strong>in</strong>g</strong>: An<br />
Asian Case Book (short version),<br />
Prentice-Hall<br />
Jochen Wirtz<br />
bizwirtz@nus.edu.sg<br />
Service Guarantee - Datapro <strong>in</strong><br />
S<strong>in</strong>gapore<br />
Jochen Wirtz<br />
<strong>in</strong> <strong>Services</strong> <strong>Market<strong>in</strong>g</strong> (Zeithaml<br />
<strong>and</strong> Bitner, 3 rd Edition) Irw<strong>in</strong>-<br />
McGraw Hill<br />
Jochen Wirtz<br />
bizwirtz@nus.edu.sg<br />
S<strong>in</strong>gapore Airl<strong>in</strong>es<br />
S<strong>and</strong>ra V<strong>and</strong>ermerwe,<br />
Christopher Lovelock,<br />
Jochen Wirtz &<br />
Patricia Chew<br />
<strong>in</strong> <strong>Services</strong> <strong>Market<strong>in</strong>g</strong>: An Asia-<br />
Pacific Perspective, Prentice-Hall<br />
Jochen Wirtz<br />
bizwirtz@nus.edu.sg<br />
Manag<strong>in</strong>g an Advertis<strong>in</strong>g Agency<br />
<strong>in</strong> Miranmar: Jo<strong>in</strong>tCom at the<br />
Crossroads<br />
Jochen Wirtz & May<br />
O. Lw<strong>in</strong><br />
<strong>in</strong> <strong>Services</strong> <strong>Market<strong>in</strong>g</strong> <strong>in</strong> Asia:<br />
Manag<strong>in</strong>g People, Technology, <strong>and</strong><br />
Strategy<br />
Jochen Wirtz<br />
bizwirtz@nus.edu.sg
Case Title Author(s) Publication Title <strong>and</strong> Publisher Submitted by:<br />
Manag<strong>in</strong>g an Advertis<strong>in</strong>g Agency<br />
<strong>in</strong> Miranmar: Jo<strong>in</strong>tCom at the<br />
Crossroads<br />
Jochen Wirtz & May<br />
O. Lw<strong>in</strong><br />
<strong>in</strong> <strong>Services</strong> <strong>Market<strong>in</strong>g</strong> <strong>in</strong> Asia:<br />
Manag<strong>in</strong>g People, Technology, <strong>and</strong><br />
Strategy<br />
Jochen Wirtz<br />
bizwirtz@nus.edu.sg<br />
SpaceDisk, Inc.: <strong>Market<strong>in</strong>g</strong> a<br />
Global Distributed Applications<br />
Platform on the Inter<strong>net</strong><br />
Jochen Wirtz &<br />
J. Kle<strong>in</strong><br />
<strong>in</strong> <strong>Services</strong> <strong>Market<strong>in</strong>g</strong> <strong>in</strong> Asia:<br />
Manag<strong>in</strong>g People, Technology, <strong>and</strong><br />
Strategy<br />
Jochen Wirtz<br />
bizwirtz@nus.edu.sg<br />
West<strong>in</strong> <strong>in</strong> Asia - Distribut<strong>in</strong>g Hotel<br />
Rooms Globally<br />
Jochen Wirtz &<br />
Jea<strong>net</strong>te P T Ho<br />
<strong>in</strong> <strong>Services</strong> <strong>Market<strong>in</strong>g</strong> <strong>in</strong> Asia:<br />
Manag<strong>in</strong>g People, Technology, <strong>and</strong><br />
Strategy<br />
Jochen Wirtz<br />
bizwirtz@nus.edu.sg<br />
Bouleau & Huntley: Cross-Sell<strong>in</strong>g<br />
Pr<strong>of</strong>essional <strong>Services</strong> Into the<br />
Philipp<strong>in</strong>es<br />
Christopher Lovelock<br />
& Jochen Wirtz<br />
<strong>in</strong> <strong>Services</strong> <strong>Market<strong>in</strong>g</strong> <strong>in</strong> Asia:<br />
Manag<strong>in</strong>g People, Technology, <strong>and</strong><br />
Strategy<br />
Jochen Wirtz<br />
bizwirtz@nus.edu.sg<br />
Four Customers <strong>in</strong> Search <strong>of</strong><br />
Solutions - Segment<strong>in</strong>g Hong<br />
Kong’s Telecoms Market<br />
(<strong>Cases</strong> A - D)<br />
Christopher Lovelock<br />
& Jochen Wirtz<br />
<strong>in</strong> <strong>Services</strong> <strong>Market<strong>in</strong>g</strong> <strong>in</strong> Asia:<br />
Manag<strong>in</strong>g People, Technology, <strong>and</strong><br />
Strategy<br />
Jochen Wirtz<br />
bizwirtz@nus.edu.sg
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