how to make the most of your fair participation - Art Palm Beach

Utilize our exhibitor services site to:
Press Releases
Upload your press images
A few things to keep in mind…
Upload images as soon as possible (always double check your
captions. They are printed exactly as submitted). The sooner you
submit your images, the more opportunities there are to be picked up
by the press. Also, there is a better chance that they will be used in
our print and marketing materials. Magazine deadlines and
promotional print materials are prepared months in advance.
Submit professional photography. Amateur photographs are not
chosen to be used in print materials nor chosen by members of the
press. If you have no choice but to take your own images, please use
a solid color backdrop (black or white works best) and the highest
quality camera you can find with high resolution capabilities.
Upload your press releases.
This is a new feature the exhibitor services site will have this year.
The more information we have on what you will be bringing to the fair,
the better we can publicize/promote it. These will only be used
internally to gather information for our "fair highlights" press releases.
Image uploading instructions can be found on our Exhibitor Services
website (note: you will need to create a new account if you do not
already have one):
Sample IFAE press releases sent out
to 30,000+ includes exhibitor images
and information
Promo Materials
www.ifaemediasubmission.com
A few things to keep in mind…
Talk about your artists. Be sure to mention any notable or
newsworthy facts and be sure to list all artist names and where they
are from.
Be sure to highlight any particularly special works you will be
bringing.
Exhibitor images used on Fair Tickets
Download fair logos.
These can be used on your homepage or social media sites to make
announcements about your participation in the fair.
Create personalized tickets.

To order print tickets, please fill out and submit the Promotional
Materials Order Form, available on the exhibitor services site. You
may also opt to use CollectorConnect, an email marketing service
that enables you to send e-tickets for your top collectors and mailing
lists.
Exhibitor images used in 8-page
Show Guides, placed in newspapers
such as New York Times , Wall Street
Journal and various local publications.
Utilize social media sites:
Editorial
Facebook
If you don't have a Facebook page, create one:
http://www.facebook.com/pages/create.php.
Once your page is set up "friend us". We are International Fine Art
Expositions. You should then "like" the page of the fair you are
participating in (we will already be keeping a look out to "like" your
page, if we don't already). You can then submit posts for us to
announce on our wall! Plus, it is another way to keep up-to-date on
fair news.
Also, each fair will be its own event in addition to having its own
page. The link for the event will be available on the fairs page. Once
you are "attending" the event, you can invite guests.
Exhibitor images and press releases
picked up by the press and used in
Fair Editorials.
Advertisements
Here are some helpful ideas to up your gallery's "likes"…
Create a Targeted Facebook Ad
Facebook advertising is extremely targeted and inexpensive. A Pay-
Per-Click program that offers the consumer an incentive to "click"
(such as complimentary tickets to the fair) is recommended.
Solicit New Fans and Followers
It is important to build your Facebook fan/"Likes" and Twitter follower
base to communicate your message to as many people as possible.
Encourage current fans on Facebook to share links from your gallery
page. Also, search through Facebook and Twitter for shared interests
groups by using keywords. Once identified, "like" relevant groups and
encourage them to "like" you. People are more likely to follow you if
you follow them.
Exhibitor images used in print
advertisements
Interact with Fans and Online Audiences
Use social media accounts to actively communicate with potential fair
attendees and keep them engaged in your gallery. Below is the
recommended content/messaging for the accounts. Also, it is key to
identify targeted groups on Facebook and communicate directly with
them about your gallery.
Exhibitor images and information used
in Fair Facebook and Twitter posts.

Twitter
Twitter connects businesses to customers in real-time. Businesses
use Twitter to quickly share information with people interested in their
products and services, gather real-time market intelligence and
feedback, and build relationships with customers, partners and
influential people. From brand lift, to CRM, to direct sales, Twitter
offers businesses a chance to reach an engaged audience.
Build your following, reputation, and customer's trust with these
simple practices:
Share.
Share photos and behind the scenes info about your business. Even
better, give a glimpse of developing projects and events. Users come
to Twitter to get and share the latest, so give it to them!
Listen.
Regularly monitor the comments about your company, brand, and
products.
Ask.
Ask questions of your followers to gain valuable insights and show
that you are listening.
Respond.
Respond to compliments and feedback in real time
Reward.
Tweet updates about special offers, discounts and time-sensitive
deals.
Demonstrate wider leadership and know-how.
Reference articles and links about the bigger picture as it relates to
your business.
Champion your stakeholders.
Retweet and reply publicly to great tweets posted by your followers
and customers.
Establish the right voice.
Twitter users tend to prefer a direct, genuine, and of course, a likable
tone from your business, but think about your voice as you Tweet.
How do you want your business to appear to the Twitter community
Exhibitor images and information used
in web banners.
For questions please contact:
Ashlea Heck
Press and Media Coordinator
aheck@ifae.com
239-949-5411 ext. 113
For questions regarding the
exhibitor services site please
contact:
Chad Burgeson
Web Designer
cburgeson@ifae.com
239-949-5411 ext. 121

Utilize fair programming:
Schedule an event
IFAE is happy to assist in arranging events at your booth or in the VIP
lounge- for example- a private cocktail hour for your clients or a
private lecture. We also encourage off site dinners for your VIP
clients. It is far easier to sell to a client you know.
Create a lecture
Create a lecture and be part of our informational series. IFAE
lectures are always well attended and promoted heavily. It is a great
way to get you or your galleries name extra coverage and draw
interest to your booth.
IFAE is dedicated to helping you make the most of your participation.
Feel free to contact us with questions and concerns.