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Page 4 Remember – You saw it first in the Globe! 15 August 2012
JEDI MASTER GETS
THE KNOWLEDGE,
RIDING IN A
LONDON CAB
Since the launch of Vodafone liveried cabs in May last year, they
have collectively covered the distance between Earth and Venus. In
the latest advertising campaign Jedi Master Yoda is riding in the back
of a Vodafone branded taxi in London. He talks to his cab driver Jason
Hinton, highlighting the innovative mobile phone charging service
that Vodafone provides for free to all passengers in the back of the
1000 branded cabs that serve London. Yoda appeared in the second and
third Star Wars films as well as all three prequel trilogy films. He is a
renowned Jedi master, and made his first on-screen appearance in Star
Wars Episode V: The Empire Strikes Back where he is responsible for
training Luke Skywalker in the ways of the Jedi. As he travels in one
of the cabs emblazoned with a bold Union Jack design, made up of
over 2000 London street names, Yoda comments on the extraordinary
features of his Lightsaber, which the cabbie Jason mistakes as a
reference to one of the latest smartphones. He explains that Yoda might
want to charge its battery whilst enjoying the ride.
Going fast...
Free Organic Coffees or Teas
for all London Hackney Cab Drivers
until Sunday 9th September.
Enjoy a breather from that famous
athletics event in London (that we cannot mention)
with a coffee or tea on us.
Boring but important bit:
Valid at Prets within the M25 from 27th July to 9th September 2012. Please show
your carriage licence at the coffee counter. One free coffee or tea per person per visit.
Jason was selected to star in the ad and while Yoda may be the first
intergalactic traveller he has ferried around, the Jedi Master is not the
first celebrity to take a seat in Jason’s cab. “I picked George Best up in
Chelsea,” Jason said. “Joanna Lumley was a really nice Lady - she told
me about her TV series on the Nile and then gave me a copy. Mostly I
get women who want to talk to me about their love lives.”
Danielle Crook, Director of Brand Marketing, Vodafone UK, said:
“Our eye-catching cabs have been a real hit with passengers since we
introduced them last year. The Union Jack design is a great addition to
the capital’s streets and the phone charging kit we have installed in the
vehicle means passengers know they will be able to give their phones
a power boost when they hail one of our cabs. These small things can
mean the world to people and are just one of the services that we have
introduced to keep people confidently connected on the go.”
Commenting on the starring roles that Jason and his taxi take in the
advert, Lisa Barnett, Director at Ubiquitous, who was responsible for
managing the driver auditions, commented: “We are very proud of our
Vodafone campaign and are especially thrilled that the team behind the
new TV ad felt that it was important to have a real Vodafone cabbie
play the supporting role to Yoda. Close to 100 Vodafone cabbies were
approached for the screen test, but the Force was strong in Jason, so he
secured the part.”
Website: www.taxiglobe.info – To advertise in the most independent newspaper – Telephone – 01778 391189 Editorial – 01707 885439