SPONSORSHIP PROPOSAL - icNetwork

SPONSORSHIP PROPOSAL
Tourism is a major part of the economy of North East England. It is worth £3.8 Billion to the local
economy, employing 60,775 people. The North East has seen the number of overnight visitors rise by
6% since 2003 to 8.3 million.
Each year the North East England Tourism Awards showcase the best that tourism has to offer in our
region. The wide range of categories reflect the quality, performance and innovation of our tourism
sector and give businesses the chance to show how they stand out from the crowd.
The awards form the regional heat of the Enjoy England Awards for Excellence and winners go on to
take their place in the national finals to compete alongside the cream of UK tourism.
Categories
There is a category for every type of tourism business and for every area of excellence:
• Large Hotel of the Year
• Small Hotel of the Year
• Bed and Breakfast/Guest Accommodation of the Year
• Self Catering or Serviced Apartments of the Year
• Caravan Holiday Park of the Year
• Large Visitor Attraction of the Year
• Small Visitor Attraction of the Year
• Outstanding Customer Service
• Taste of North East England
• Sustainable Tourism Award
• Access for All Tourism Award
• Business Tourism Award
• Best Tourism Experience
• Tourism Event of the Year
• Tourist Information Centre of the Year
In association with
Winning is a huge accolade and businesses benefit from increased exposure
and promotion, expert PR advice and for some, the potential to go forward to be
shortlisted for the national finals, Enjoy England - Awards for Excellence.
The Event
The event will be a gala presentation evening at Ramside Hall, Durham on Tuesday
12th October 2010. Guests would include finalists, sponsors, regional media and paying
guests making this event a valuable networking opportunity. We anticipate around 350
guests for the event.
Brief Timetable
12th May 2010 - Launch Supplement, The Journal
May - June 2010 - Editorial features on award categories and sponsors
May - June 2010 - Nominations received
July 2010 - Judging Process and Table Sales
July - October 2010 - Editorial featuring finalists and sponsors
October 2010 - Awards Dinner
October 2010 - Post Awards Supplement in Journal

SPONSORSHIP PROPOSAL
Sponsor Benefits / Opportunities
Association with a major regional awards campaign attracting attention from a wide age
range. Some print material associated with the award scheme and the award presentation
ceremony will carry the sponsor’s logo, including:-
• The menu card handed out to guests on the night & the entry forms.
• Fortnightly editorial coverage for 8 week period to feature stories on entries from
various categories, this will include at least one piece to feature the individual
sponsor logo & comments.
• All in-paper adverts will carry the award logo and sponsor logo. These will appear at
least once a week in The Journal, Evening Gazette and other Trinity Mirror titles during
the table sales period.
• A Special 20-page awards supplement will focus upon the awards scheme in depth.
This will include profiles on the categories and the short-listed finalists.
• The sponsor will receive a half-page ad in the supplement for their exclusive use.
• An award presentation evening where the winners will be announced will be held at
Ramside Hall, Durham. The sponsor will have the opportunity to speak and present
their category.
• Branding at the event.
• Table of 10 at the awards ceremony
• Link from journallive to sponsor web page for the duration of the event coverage.
Conclusion
This is an ideal opportunity to build a relationship between ncjMedia and the sponsoring
company, whilst serving the needs of the community. ncjMedia Ltd can help to :-
• Communicate corporate identity and brand values
• Compliment business relations and other promotional activities
• Present a positive public profile with potential and existing customers and employees
Average Issue Readerships
Evening Chronicle - 257,000
The Journal – 110,000
Metro – 179,000
Sunday Sun – 250,000
Chronicle Extra Series – 264,000
Herald & Post Series – 640,000
Evening Gazette – 164,000
NOP Research BEAMER 2009, Total North East area
TOTAL COST: £3,000 + VAT
Signed by ................................................................................................... Date ................................................ (on behalf of ncjMedia Ltd.)
Signed by ................................................................................................... Date ................................................ (on behalf of sponsoring company)