Academic calendar Academic calendar - Study in the UK
Academic calendar Academic calendar - Study in the UK
Academic calendar Academic calendar - Study in the UK
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
BUS-345 Operations Management<br />
A comprehensive study of <strong>the</strong> production and operations function.<br />
Topics <strong>in</strong>clude product design; process selection; supply cha<strong>in</strong><br />
management; quality management; just-<strong>in</strong>-time philosophy;<br />
forecast<strong>in</strong>g; capacity plann<strong>in</strong>g; facility location and layout; work<br />
system design; <strong>in</strong>ventory management; aggregate plann<strong>in</strong>g; and<br />
schedul<strong>in</strong>g.<br />
Prerequisite: BUS-204 and 255<br />
(F)<br />
BUS-359 Customer Relationship Management<br />
(F)*<br />
A study of <strong>the</strong> processes and techniques to f<strong>in</strong>d, acquire, and reta<strong>in</strong><br />
customers. It is a systematic and comprehensive review of CRM<br />
concepts and practices. The course covers topics on development,<br />
implementation, and evaluation of CRM strategies, <strong>in</strong>clud<strong>in</strong>g<br />
assessment of <strong>in</strong>dustry best practices, through case studies and<br />
exercises.<br />
Prerequisite: BUS-204 and 255<br />
BUS-351 Introduction to F<strong>in</strong>ance<br />
(F)<br />
An <strong>in</strong>troduction to <strong>the</strong> pr<strong>in</strong>ciples and problems of f<strong>in</strong>ancial<br />
management of <strong>the</strong> firm, cover<strong>in</strong>g basic concepts <strong>in</strong> asset acquisition<br />
and management and <strong>the</strong> f<strong>in</strong>anc<strong>in</strong>g of <strong>the</strong>se assets; short- and longterm<br />
sources of funds; and capital structure.<br />
Prerequisite: BUS-204 or permission of <strong>the</strong> <strong>in</strong>structor<br />
BUS-353 Personal F<strong>in</strong>ance *<br />
A comprehensive <strong>in</strong>troduction to <strong>the</strong> field of personal f<strong>in</strong>ance designed<br />
to equip students with <strong>the</strong> tools and skills needed to make sound<br />
f<strong>in</strong>ancial decisions throughout <strong>the</strong>ir lives, as <strong>the</strong>y earn, budget, save and<br />
spend monetary resources. Topics <strong>in</strong>clude <strong>the</strong> f<strong>in</strong>ancial plann<strong>in</strong>g process;<br />
manag<strong>in</strong>g taxes; mak<strong>in</strong>g automobile and hous<strong>in</strong>g decisions; borrow<strong>in</strong>g<br />
and us<strong>in</strong>g consumer loans; life, health, and property <strong>in</strong>surance; sav<strong>in</strong>g<br />
and <strong>in</strong>vest<strong>in</strong>g; and plann<strong>in</strong>g for retirement and estate dissolution.<br />
Recommended Prerequisite: BUS-351 or permission of <strong>the</strong> <strong>in</strong>structor<br />
BUS-355 Applied Market<strong>in</strong>g Management<br />
(W)*<br />
An exploration of <strong>the</strong> practical application of market<strong>in</strong>g concepts<br />
<strong>in</strong> real world bus<strong>in</strong>ess situations. Us<strong>in</strong>g <strong>the</strong> case method, market<strong>in</strong>g<br />
opportunities and/or challenges <strong>in</strong> a variety of different <strong>in</strong>dustries are<br />
analyzed <strong>in</strong> depth and alternative strategies are evaluated.<br />
Prerequisite: BUS-255; Year 3 stand<strong>in</strong>g<br />
BUS-357 Consumer Behaviour<br />
(W)*<br />
A study of <strong>the</strong> behavioural aspects of consumers and <strong>the</strong>ir strategic<br />
implications to marketers, <strong>in</strong>clud<strong>in</strong>g different approaches to <strong>the</strong><br />
analysis of consumer behaviour, <strong>the</strong> process of consumer choice, and<br />
application of behavioural <strong>the</strong>ories and research techniques to solve<br />
market<strong>in</strong>g problems.<br />
Prerequisite: BUS-255; Year 3 stand<strong>in</strong>g<br />
BUS-358 Market<strong>in</strong>g Communications<br />
(F)<br />
A course designed to develop analytical and decision-mak<strong>in</strong>g skills<br />
relevant to <strong>the</strong> formulation of an effective market<strong>in</strong>g communications<br />
strategy. The course deals with development, implementation, and<br />
evaluation of advertis<strong>in</strong>g, personal sell<strong>in</strong>g, and o<strong>the</strong>r promotional<br />
activities.<br />
Prerequisite: BUS-255; students <strong>in</strong> Market<strong>in</strong>g Stream should take this course <strong>in</strong> Year 3<br />
BUS-363 International Bus<strong>in</strong>ess *<br />
A broad <strong>in</strong>troduction to <strong>in</strong>ternational bus<strong>in</strong>ess <strong>in</strong> <strong>the</strong> contemporary<br />
world. The course covers a range of material touch<strong>in</strong>g on <strong>the</strong><br />
<strong>in</strong>ternational environment and operational issues encountered by firms<br />
do<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> that environment. Topics <strong>in</strong>clude an overview of<br />
world economies; <strong>in</strong>ternational trade <strong>the</strong>ories; tariffs, quotas, and o<strong>the</strong>r<br />
trade issues; global strategic plann<strong>in</strong>g; cross-cultural management; and<br />
<strong>in</strong>ternational market<strong>in</strong>g, human resource management, and f<strong>in</strong>ancial<br />
management.<br />
BUS-370-79 Special Topics<br />
BUS-414 Cost and Managerial Account<strong>in</strong>g *<br />
A study of cost account<strong>in</strong>g with a managerial emphasis. Topics <strong>in</strong>clude<br />
various cost<strong>in</strong>g systems and how <strong>the</strong>y are used to make managerial<br />
decisions; use of budgets and standards as keys to plann<strong>in</strong>g and<br />
control; determ<strong>in</strong>ation of how costs behave and how to manage costs;<br />
evaluation of <strong>the</strong> performance of <strong>the</strong> organization; cost allocation<br />
methods and <strong>the</strong>ir impact on decisions; and evaluation of projects<br />
us<strong>in</strong>g capital budget<strong>in</strong>g techniques.<br />
Prerequisite: BUS-204<br />
BUS-415 Advanced Assurance Services *<br />
An extension of <strong>the</strong> audit<strong>in</strong>g and assurance services topics covered<br />
<strong>in</strong> BUS-315. Topics <strong>in</strong>clude ethics; assurance services and report<strong>in</strong>g;<br />
legal liability and <strong>in</strong>dependence; analytical procedures; <strong>the</strong> audit risk<br />
model; statistical sampl<strong>in</strong>g; and complet<strong>in</strong>g <strong>the</strong> audit. This course<br />
also exam<strong>in</strong>es special audit<strong>in</strong>g topics such as forensic audits, <strong>in</strong>ternal<br />
audits, comprehensive audits, not-for-profit audits, public sector<br />
audits, environmental audits, future oriented f<strong>in</strong>ancial <strong>in</strong>formation, and<br />
<strong>in</strong>ternational f<strong>in</strong>ancial report<strong>in</strong>g standards.<br />
Prerequisite: BUS-313 and 315<br />
BUS-417 Advanced F<strong>in</strong>ancial Account<strong>in</strong>g<br />
(W)*<br />
An advanced course <strong>in</strong> f<strong>in</strong>ancial account<strong>in</strong>g deal<strong>in</strong>g with f<strong>in</strong>ancial<br />
account<strong>in</strong>g <strong>the</strong>ory and generally accepted account<strong>in</strong>g pr<strong>in</strong>ciples related<br />
to <strong>in</strong>vestments, bus<strong>in</strong>ess comb<strong>in</strong>ations, foreign operations, not-forprofit<br />
organizations, and partnerships. Emphasis is on concepts and<br />
issues as well as techniques.<br />
Prerequisite: BUS-313 and 317<br />
75