CD2366 Full Product Rate Card v4.indd - Progressive Enterprises

Deliver your brands to over 

a million New Zealand 

households every week 

CD2366 Full Product Rate Card v4.indd 1 

8/25/08 1:13:14 PM

MEDIA 

TARGET ALL YOUR CUSTOMERS 

IN THE ONE PLACE 

When it comes to getting your brand out there, nobody gets 

you closer. With a Progressive media package, you can target 

customers when it counts – right at the point of purchase. As 

a Progressive supplier, you can meet your marketing objectives 

with a portfolio of powerful marketing tools including 

Onecard campaigns, direct mail, direct email, in store radio, 

promotions, in store demonstrations, catalogue advertising 

and POS material. 

This brochure is your quick reference guide to using these 

tools to plan new promotions, build sales volume and reinforce 

your brand marketing across the board. Don’t miss this great 

opportunity to take your brands to a truly targeted audience. 

Talk to us now. 

INTRODUCTION 


8/25/08 1:13:17 PM

MEDIA 

The Foodtown, Woolworths and Countdown catalogues 

are well established communication tools that reach more 

than two million homes each week. Our catalogues strongly 

communicate key product and price messages and play a 

major role for households planning their weekly shop. 

On average 88.6% of Progressive main shoppers read their 

catalogues each week*; this makes the catalogues a viable 

marketing tool for your brand. 

*Tomorrowshopper survey results – July 2008 

Distribution: 

On a weekly basis, Progressive distributes more than 2.3 

million mailers to New Zealand households nationwide. The 

Countdown mailer is delivered to over 1.1million and the 

Foodtown Woolworths mailers are delivered to more than 

1.2 million. 

Guidelines: 

Examples of the advertising options available are included in 

this document to show how your product can be promoted. 

All supplier advertising must follow this format, with creative 

control remaining the responsibility of Progressive. Products 

appearing in the catalogues must have 95% ranging in the 

relevant supermarket brand and all promotions are required to 

be exclusive to Progressive for the week of advertisement. 

PROGRESSIVE MEDIA 

WEEKLY CATALOGUES 

We will actively work with you to develop a mailer presence 

which meets your needs. However, we reserve the right to refuse 

any proposed advertisement on the basis of space restrictions, 

the need to balance product mix and the importance of 

ensuring appropriate mailer content. Purchasing a panel does 

not guarantee category exclusivity within the mailer. Please 

note that we retain full discretion regarding the price at which 

products will be promoted and sold. 

All advertising rates stated are exclusive of GST. 

Timelines: 

All booking requests are to be received 5 weeks in advance of 

required catalogue feature. Artwork or components for your 

panel are to be provided four weeks prior to the catalogue 

on sale date. First artwork will be provided for sign-off 

approximately 12 working days prior to the catalogue on sale 

date. To ensure we meet the tight print deadlines, this must 

be returned within 3 working days. 

Who to Contact: 

To explore the options and approach for your product/s please 

contact your Progressive Category Manager or Maree McKay - 

Partner Promotions Coordinator on 09 275 2523. 

PROGRESSIVE MEDIA WEEKLY CATALOGUES 


8/25/08 1:13:24 PM

FTAUK 41/2008 PG12 

TEGEL 

Tegel Frozen Chicken 

Size 10 

Tegel Frozen Chicken 

Size 18 

Tegel Chicken Portions Range 

1.5-2kg 

MEDIA 

$ 

5 55 

ea 

$ 

8 98 

ea 

Celebrate 

with family & friends.....and delicious Tegel Chicken 

Tegel 

All Tegel Chicken Nuggets are: 

Nuggets 

Range 

 

1kg 

$ 

9 99 

ea 

Tegel Take Outs 

600g 

With Tegel Take Outs in the freezer you’re always prepared. From Schnitzels, 

to Dippers, to Chicken Steaks - nothing could be easier to satisfy the troops. 

$ 

8 99 

ea 

Take Outs Flame Grilled Penne Pasta 

Ingredients 

Penne Pasta 

Sun-dried Tomatoes 

Feta Cheese 

1x600g pack Tegel Take Outs Flame Grilled 

Original Chicken Steaks* 

Pesto 

Parmesan Cheese 

Method 

Visit www.tegel.co.nz for more inspiring recipe ideas. 

Tegel Chicken Chargrill Steaks 

800g 

First cook up your favourite penne pasta. Then add chopped sun-dried 

tomatoes, chunks of feta cheese and sliced Take Outs Flame Grilled 

Original Chicken Steaks. 

Add dollops of pesto, some shaved parmesan cheese and mix through. 

Serve immediately. 

* Available in selected stores only. 

 

Foundation 

$ 

7 9 9 

ea 

$ 

9 99 

ea 

$ 

7 9 9 ea 

FULL PAGE SUPPLIER FEATURE 

Take a full page in the Foodtown Woolworths and/or 

Countdown catalogues to showcase a selected product range 

for $15,000 per page, per week. 

Showcase breadth of product range or themed feature, eg 

Babycare, Spring Cleaning, Mother’s Day etc. Each product 

will feature a product title, image and price. We will work 

with you to create a page that works for both parties and fits 

with the feel of our catalogue artwork. 

Supplier full and half page features are created by our design 

studio using supplied product descriptions, images and creative 

artwork. We will work with you to create a page that works for 

both parties and fits with the feel of our catalogue artwork. 

The Foodtown Woolworths image area is: 270mm x 270mm 

and the Countdown image area is: 268mm x 268mm. 

Karicare Toddler 3 Grow Up Formula 

900g 

BABY CARE AT 

Karicare Gold 2 Follow on 

Formula 

900g 

$ 

20 99 ea 

Nestlé Nan Gold BL 2 

900g 

$ 

18 99 

ea 

SAVE FROM $1.00 

$ 

13 99 

ea 

S26 Progress Gold 2 Follow 

on Formula 

900g 

$ 

18 99 ea 

S26 Toddler Gold 3 Drink 

900g 

$ 

14 99 

ea 

Exclusive to 

Onecard Customers 

Johnson’s Baby Wipes 

240s 

SAVE $2.30 

$ 

13 99 

ea 

Nutricia First Balance 

Baby xx Food 

110g 

4 FOR 

$ 

4 76 

Huggies Baby Wipes Refi lls 

144-160s 

2 FOR 

$ 

20 00 

S26 Toddler Gold 

Liquid xx Formula 

250ml 

4 FOR 

$ 

6 96 

xx 

Johnson’s Nursing Pads Ivory 

24s 

2 FOR 

$ 

12 00 

4 ways to be in-to-win with Onecard 

Win 

A Toilet Training Guide and 

Huggies Pull Up Step 

When you buy 

Huggies Pull Ups or Dry Nites 

(Excludes Bulk Packs) 

(Every Countdown store has two to give away) 

Win 

6 months supply of 

Giggles Bulk Pack 

Nappies 

When you buy any 

Treasures Giggles Bulk Pack 

Nappies 56-72s 

FULL PAGE SUPPLIER FEATURE 


8/25/08 1:13:28 PM

09_CD2118_WK51_AKL.indd 1 

CD2320_UNI MAILER_PG 03.indd 1 

FTAUK 51/2008 PG9 

30/5/08 4:53:22 PM 

1/8/08 5:24:55 PM 

MEDIA 

SUPPLIER FEATURE PANEL 

Heinz 

Nurture 

Gold 

Toddler 

Formula 

900g 

$ 

15 99 

ea 

Heinz 

Nurture 

Gold 

Follow On 

Formula 

900g 

Lynx Deodorant Bodyspray 

100g 

$ 

20 99 

ea 

MULTI BUYS 

2 for$ 

9 

Save from $3.38 

IF ONLY EVERYTHING WAS 

CHARGED UP AND READY TO GO 

Huggies Pull 

Ups 

13-17s 

Excludes Dry Nites 

$ 

11 99 

pk 

Health Basics Body Wash 

1L 

$ 

6 49 

ea 

Stayfree Freestyle Pads 

10-14s 

Vicks Vital Vitamin C 

Lozenges 

40 pack 

$ 

4 59 

ea 

$ 

3 32 pk 

Panasonic Ready to Use 

Rechargeable Batteries 

2 Pack AA/AAA 

Golden Circle Baby Food 

Range 

120g 

Olay Complete Lotion 75-150ml 

or UV Cream 50g 

$ 

10 49 

ea 

Tampax Tampons Super or 

Regular 

10s 

Pantene Shampoo or 

Conditioner 

350ml 

MULTI BUYS 

5 for $ 

3 75 

$ 

3 49 

ea 

$ 

5 99 

ea 

Wattie’s Simply Create 

Baby Food 

80g 

Nice N Easy 

Hair Colour 

$ 

9 99 

ea 

Gillette Series Shave Gel 

195g 

Colgate Actibrush 

Multi -Action 

MULTI BUYS 

2 for $ 

3 50 

$ 

5 98 

ea 

$ 

14 99 

ea 

READY TO USE RECHARGEABLES. 

Panasonic’s new Ready to Use batteries are not like 

standard rechargeable batteries. They are pre-charged 

so you can use them straight out of the packet. 

BABY PERSONAL CARE 

Supplier Feature panels can have several options for promoting 

your brand and products; options available are product focussed, 

promotions/competitions or recipes. You can provide your own recipe 

or we can have recipes created by the well known chef Ray McVinnie 

using your products. This is an excellent way to highlight your 

product and catch consumer interest. 

Supplier feature panels can be supplied by your own agency or 

alternatively provide us with product shots, logos and copy and we can 

create artwork for you. Please note all creative must be agreed with 

Progressive and artwork needs to be supplied in an editable format. 

The Foodtown Woolworths panel area is: 260 x 57mm and the 

Countdown panel area is: 268 x 48.4mm. $5,000 per panel, per week. 

$ 

13 99 pk 

MORE DOLLAR DEALS 

Griffi n’s Thins, Choc Krispie, 

Afghans or Wheatens Biscuits 

200g 

2 FOR 

4 00 

Watties Very Special or Big ‘N’ 

Hearty Ready to Serve Soup 

535g 

2 FOR 

$ 4 00 

$ 

Arnott’s Cheds, Country 

Eta Multipack Potato Chips 

10 Pack 

$ 

3 00 

pk 

San Remo Pasta 

375/500g 

Excludes Lasagne 

$ 

2 00 

ea 

Pascall xx or Cadbury Family Bags 

140/230g 

2 FOR 

$ 

4 00 

Wattie’s xxTraditional Pasta Sauce 

420g 

4 FOR 

$ 

5 00 

Pepsi Flavours Range 

1.5L 

SAVE 79 c 

$ 1 00 

ea 

Cheese, Salada or Vita Weat 

Crackers 

250g 

$ 

2 38 

ea 

Oak Peeled or Chopped 

Tomatoes xx 

400g 

3 FOR 

$ 

3 00 

Oak Sliced Beetroot or Cream 

Style Corn 

410 g 

$ 

1 00 

ea 

Campbell’s xx Condensed Soup 

410/420g 

4 FOR 

$ 5 00 

Helps keep 

teeth and gums 

healthy 

Now available a in a 

convenient ent 2-pack 

envelopee – 28 piece 

Wrigley’s xx Extra Gum 

2 Pack 

2 FOR 

$ 

5 00 

For rpowerful 

fresh breath 

Eclipse xxMints 

50’s 

2 FOR 

$ 

4 00 

SUPPLIER FEATURE PANEL 


8/25/08 1:13:39 PM

Exclusive to Onecard Customers 

15_CD2082_WK49_AKL.indd 1 

Exclusive to Onecard Customers 

CD 2309_UNI MAILER_PG 03 .indd 1 

FTAUK 49/2008 PG15 

16/5/08 4:15:01 PM 

CD 2309_UNI_WK 06/2008 PG 03 

7/25/08 7:03:29 PM 

MEDIA 

ONECARD PROMOTIONAL PANEL 

Sealord Fish Fingers 

375g 

$ 

3 99 

ea 

Weight Watchers Meals 

300-320g 

Excludes 350g range 

Wattie’s Steam Fresh Vegetables 

450g 

McCain Pizza Family 

500g 

$ 

3 99 

ea 

Wattie’s Mixed Veges or Peas 

1kg 

Ingham Chicken Nuggets 

1kg 

MULTI BUYS 

2 for $ 

8 

Kiwi Ice Cream 

2L 

Excludes Awesome range 

$ 

9 49 

ea 

Big Ben Pies 

170g 

Birds Eye Chips or Wedges 

1kg 

99 c 

ea 

$ 

2 99 

ea 

Sara Lee Danish, Strudel or Pudding 

400-525g 

$ 

4 19 

ea 

Streets Magnum or Cornetto Multi Pack 

Ice Cream 

4/6 pack 

FROZEN 

Onecard Promotional Panels are an effective way to raise 

awareness of your Onecard Promotion. Creating awareness for your 

promotion in advance increases the likelihood that customers will 

seek out your brand in store. By utilising a range of touchpoints 

such as panels and in store POS you significantly improve the 

likelihood of customers engaging with your promotion. 

Gain nationwide exposure in the Foodtown Woolworths and/or 

Countdown Catalogues. $5,000* per panel, per week. 

$ 

3 49 

ea 

$ 

2 49 

ea 

Kitchen appliances worth $15,000 

with Wattie’s and your Onecard 

WinSimply use your Onecard when you purchase any multiple of three 

Wattie’s products in a single transaction between 12th May and 

8th June 2008 and you will automatically go in the draw to win. 

For example, purchasing 6 items gives you 2 entries. 

See in store for details. 

$ 

3 69 

ea 

$ 

4 96 

pk 

*Please note this does not include the cost of the Onecard promotional mechanism. 

Go to www.watties.co.nz for full terms and conditions 

Uncle xxBen’s Express Rice 

250g 

3 FOR 

$ 

6 75 

Griffi n’s Meal Mates, Snax or 

Huntley & Palmers Crackers 

2 0 0 / 2 5 0 g 

$ 

2 48 

ea 

Bluebird Originals, Thin or 

Thick xxCut Chips 

150g 

2 FOR 

$ 

3 00 

Continental xx Cup a Soup 

4 serve 

3 FOR 

$ 

3 99 

Coke Cans Range 

12 Pack 

$ 

8 89 

pk 

Arnott’s Chocolate Butternut, 

Scotch Fingers, Nice or 

Digestives 

200/250g 

$ 

1 96 

ea 

Wattie’s Baked Beans or Spaghetti 

420g 

SAVE FROM$2.60 

5 FOR 

$ 

4 50 

Sealord Flavoured or Lite Tuna 

85/95g 

$ 

1 29 

ea 

Up & Go 

6 Pack 

$ 

7 99 

ea 

Kellogg’s Coco Pops 450g, 

Nutrigrain 345g, Special K 

360g or Sultana Bran 500g 

$ 

4 29 ea 

Anchor xxUHT Milk 

1L 

2 FOR 

$ 

3 00 

a $5,000 Queenstown Winter Getaway 

with 

Get to Rewards faster with 

h 

and your Onecard 

Onecard Bonus points. 

Simply use your Onecard when you purchase two V products 

between 16th June 2008 Usually and 20th you July need 2008 to and spend be in to $10 win to earn 1 Reward point 

a $5,000 Queenstown but Winter if you Getaway. buy products with Bonus points, you can get to 

See Customer Service Rewards desk in store faster! for details. 

Prize draw will be made 23rd July 2008. 

Onecard terms and conditions apply. 

Onecard 

Bonus points 

ONECARD PROMOTIONAL PANEL 


8/25/08 1:13:53 PM

MEDIA 

HOW WOULD YOU LIKE TO SELL MORE OF 

YOUR PRODUCT TO 1.5 MILLION SHOPPERS 

With an active database that captures over 70% of all 

transactions in Foodtown, Woolworths and Countdown 

supermarkets, Onecard gives you the power to boost sales 

at check-out. How By gaining unique insights to the people 

who actually buy your product - and just as importantly, those 

that currently don’t. With Onecard you can: 

- Talk one-to-one with your customers 

- Get smart with your targeting 

- Build sales volume 

- Track measurable results 

Onecard offers you a lot more than information. That’s why it 

should be in your shopping basket. 

While information on individual customers is strictly 

confidential, and is not released at a detailed level, FMCG 

companies who supply product to Progressive Enterprises can 

now get unique insights from our aggregated data. 

You can find additional details on our website 

www.onecarddirect.co.nz or contact: Maree Mckay – 

Partner Promotions Coordinator on 09 275 2523 or email 

onecarddirect@progressive.co.nz. 


8/25/08 1:14:09 PM

MEDIA 

IN STORE PROMOTION 

Use your Onecard when you 

BETWEEN 16TH JUNE AND 

20TH JULY AND BE IN TO 

For terms and conditions see the Customer service desk. 

Prize Draw held on 23rd July 

Nothing gives your sales an instant boost like a well-executed prize 

draw or sweepstake campaign. 

Onecard’s proven system makes running promotions in Foodtown, 

Woolworths and Countdown stores easy and extremely costeffective. 

Onecard provides an automatic entry mechanism, so there is no need 

to collect entries and you are guaranteed that the customer has 

purchased your product. 

Because Onecard captures every transaction, we can give you an 

accurate picture of the effectiveness of your campaign. Our post 

campaign analysis measures include: volume and value of sales before, 

during and after the campaign, redemption rates, units purchased, 

competitor brand switch and acquisition details. For an additional 

cost we can customise a report to suit your requirements. 

To use Onecard as the entry mechanism for in-store promotions, 

package costs start at $2,500* up to $17,000 (For a full cost 

breakdown see over the page). The basic package includes an online 

banner space and a basic post analysis report of your campaign, 

however additional customised analysis can be quoted on request. 

The cost of the promotion is for a 4 week promotion and increases 

by $500 a week for each additional week of your campaign. All 

campaigns are required to run across all three supermarket brands 

and the online shopping website. 

*Conditions apply 

IN STORE PROMOTION 


8/25/08 1:14:15 PM

MEDIA 

PROMOTION PACKAGES 

Bronze Package – $2,500 + GST 

This package includes: 

• The cost of the Onecard mechanism in all 

Foodtown, Woolworths and Countdown supermarkets. 

• Onecard promotional banner on our Online shopping website 

(Supplier to provide creative banner). 

• Basic post analysis of campaign. 

• PLEASE NOTE: You can only use the Bronze Package in 

conjunction with a promotional material booking with 

Smartsource Marketing. 

Silver Package - $9,000 + GST 


• The cost of the Onecard mechanism in all Foodtown, 

Woolworths and Countdown supermarkets. 

• One mailer panel in either the FT/WW or CD mailer (subject 

to availability) 



• Wobblers in store in front of promotional products (Supplier 

to manage and provide wobblers - 1 per product or 2 per 

bay.) 

• Basic post analysis of campaign. 

Gold Package - $12,500 + GST 


• Cost of the Onecard mechanism in all Foodtown, Woolworths 

and Countdown supermarkets. 

• Two mailer panels – One in FT/WW and one in CD mailer 

(subject to availability). 





bay). 

• Basic post analysis of Onecard campaign. 

Platinum Package – $17,000 + GST 


• Full Page in Foodtown Magazine 

• Cost of the Onecard mechanism in all Foodtown, Woolworths 

and Countdown supermarkets. 

• Two mailer panels – One in FT/WW and one in CD mailer 

(subject to availability). 





bay). 

• Basic post analysis of Onecard campaign. 

Additional points to note 

- All campaigns are required to run across all three 

supermarket brands and the online shopping website. 

- All promotions are required to run for a minimum of four 

weeks. If you wish to run your promotion for additional 

weeks there is an extra charge of $500+ GST per week to 

extend your campaign. 

Pricing correct as at 10 July 2008 

PROMOTION PACKAGES 


8/25/08 1:14:24 PM

MEDIA 

TARGETED DIRECT MARKETING 

Use the power of data to send a superbly targeted offer to a welldefined 

group. The Onecard team can slice and dice a database of 1.5 

million active shoppers at Foodtown, Woolworths and Countdown 

so you get a unique list that fits your campaign objectives. What’s 

more, you will have exclusive access to that group during your 

campaign period 

Targeted Mail 

Onecard tracks every item a customer purchases. You can use this 

transactional data to build a stronger, more precisely targeted direct 

mail campaign. We can deliver your offer to a specific customer 

group based on age, address, gender, store location, SKU, SKU $ 

value, date of purchase and more. We can also identify lapsed 

customers, brand switchers or brand loyalists and their purchases 

by value or frequency. Onecard will work with you across all aspects 

of the campaign to ensure a smooth, efficient delivery. 

The cost of your direct mail campaign depends on the number 

of customers you talk to and creative options. On average, this 

is between $1.50 and $2.50 per customer contacted - excluding 

artwork costs and the cost of offer. For a full cost breakdown see 

over the page. 

Targeted Email 

With email, Onecard brings you a fast and cost-effective channel to 

deliver your offer. Our convenient template format makes building 

your email campaign easy, and with our expertise you can be sure 

your email campaign follows best practice principles. 

Excluding the cost of the offer, a typical campaign using the 

Onecard email template will cost between 95c and $2.00 per 

customer contacted. This figure will decrease with a higher number 

of customers. For a full cost breakdown see over the page. 

TARGETED DIRECT MARKETING 


8/25/08 1:14:28 PM

MEDIA 

TARGETED DIRECT MARKETING COSTS 

Direct Mail Campaign 

Costs are based on a fl ow wrap, simple mailer pack (picture below) and provide an indication only. These costs exclude artwork, offer and any product samples. 

NO. OF 

RECORDS 

PROJECT MGMT 

& DATA QUERY* 

DATA RENTAL 

PRINT 

PRODUCTION 

MAIL 

PROCESSING 

POSTAGE 

COUPON 

REDEMPTION 

RESULTS 

POST 

CAMPAIGN 

ANALYSIS 

TOTAL 

PER UNIT 

COST 

Quantity mailed 

A typical campaign 

takes a minimum 

of 10 hours Project 

Mgmt. Data set-up 

includes 2 queries. 

Please note that a 

surcharge of 20c 

per customer applies 

if there is any data 

capture mechanism 

in the mail piece. 

Based on an A4 

Letter with perforated 

coupon, printed 

4-colour. Costs 

include 5% overs 

as per mailhouse 

requirements. 

Based on a letter 

lasered, folded 

to DLE & plastic 

wrapped. 

Postage is an 

estimate only 

and is subject to 

meeting NZ Post 

requirements. 

Based on 15% 

response rate. 

Includes coupon 

handling fee, set-up 

& scanning costs 

and one coupon 

redemption report. 

Detailed report to 

include sales analysis 

before, during and 

after the campaign, 

breakdown by 

customer segment and 

competing products. 

5,000 

$800 

$4,000 

$1,000 

$1,270 

$1,888 

$270 

$1,500 

$11,148 

$2.23 

10,000 

$800 

$8,000 

$1,826 

$2,215 

$3,776 

$335 

$1,500 

$18,452 

$1.85 

25,000 

$800 

$17,500 

$3,152 

$5,050 

$9,440 

$537.50 

$1,500 

$37,979.50 

$1.52 

Email Campaign 

Costs are based on using the template pictured below and supplying the banner artwork and copy. Please note there is an additional cost for banner design and copywriting. Excludes cost of offer. 

Cost Structure 

NO. OF 

RECORDS 

Quantity mailed. 

0–4,999 

5000–19,999 

20,000–99,999 

100,000+ 

DATA RENTAL 

p/record. Please note that 

DATA QUERY* a surcharge of 20c per 

customer applies if there is 

any data capture mechanism 

in the mail piece. 

$0.90 

$0.80 

$300 

$0.70 

$0.60 

TEMPLATE 

SET-UP & 

TESTING 

$900 

DEPLOYMENT 

Sending email to 

selected Onecard 

customers. 

$0.04 p/record 




Cost scenarios by quantity 5,000 10,000 25,000 

DATA QUERY* $300 $300 $300 

DATA RENTAL $4,000 $8,000 $17,500 

TEMPLATE SET-UP & TESTING $900 $900 $900 

DEPLOYMENT $200 $400 $750 

COUPON REDEMPTION RESULTS 

Based on 10% response. 

$260 $290 $425 

POST CAMPAIGN ANALYSIS $1,500 $1,500 $1,500 

TOTAL $7,160 $11,390 $21,375 

PER UNIT COST $1.43 $1.14 $0.85 

Coupon 

scanning 

(minimum $40) 

$50 per 

1000 

COUPON REDEMPTION RESULTS 

Based on 10% response 

Report 

set-up 

$100 

Per coupon 

redemption 

report 

$100 

Coupon 

handling fee 

per response 

$0.04 

POST 

CAMPAIGN 

ANALYSIS 

See DM description. 

$1,500 

*Data queries: 

• A query is based on a set of written 

instructions (a brief of the criteria). This is 

then developed into an appropriate code 

and run against the main database to 

extract the required information. 

• The more complex the query (i.e. the 

more fi lters) the longer it will take to brief, 

develop and potentially run. 

• A fi lter is a single set of criteria. 

For example: 

– Customers that purchase brand X 

= 1 fi lter 

– Customers that purchase brand X 

more than 5 times in a 6 month period 

= 2 fi lters 

– Customers that purchase at least one 

unit of brand X and one unit of brand Y 

during the analysis period but have not 

purchased in the most recent 6 week 

period = 3 fi lters 

• Up to 3 fi lters $150/query 

• 4+ fi lters $200/query 

• The cost for queries varies according to 

requirements but is approximately $300 

for a standard campaign. 

All costs are GST exclusive and are provided 

for indicative purposes only. 

TARGETED DIRECT MARKETING COSTS 


8/25/08 1:14:37 PM

MEDIA 

BONUS POINTS 

Onecard Bonus points 

Get to your next Rewards faster! 

Boost your balance and earn Bonus points every time you purchase promoted products until 

Sunday 29 June 2008. 

These Bonus point offers are available to all Onecard customers at any Foodtown or Woolworths 

supermarket*, including Foodtown Online and Woolworths Online. 

Lindt Excellence 

Chocolate Block 100g range 

Also valid for Lindt 

Lindor Chocolates 

150g Gift Box range 

2 

Onecard 

Bonus points 

Five Brothers 

Pasta Sauce 

500g 

2 

Onecard 

Bonus points 

Carlsberg 

Cans 6 Pack 440ml 

5 

Onecard 

Bonus points 

SunSilk Fashion Designer 

Range Shampoo & 

Conditioner 200ml 

(Does not include 

standard 

SunSilk range) 

2 

Onecard 

Bonus points 

Betty Crocker 

Cakes, Cookies, Muffins 

& Brownies range 

Excludes Just Add 

Milk range. 

2 

Onecard 

Bonus points 

Lynx Body Spray 

100g 

2 

Onecard 

Bonus points 

Here’s a great way to reward selected customers. Bonus points are 

a cost-effective way of promoting sales without discounting your 

product. Instead of buying short term loyalty with a discount, you’ll 

be building brand equity by encouraging your customers to build 

their points total and earn bigger cash rewards from Onecard. It’s 

a powerful driver of consumer behaviour, because each Onecard 

Rewards mailing highlights the value of cash rewards and shows 

the individual’s points total. 

Bonus points can be offered in the rewards mailing, in our weekly 

catalogues, instore or through targeted campaigns. 

Bonus point cost 13.5c for each point awarded to customers. 

After the first 10,000 points are awarded this rate drops to 10c 

per point. 

All Onecard Bonus point offers valid to 29 June 2008. 

* Beer and wine is not available at Foodtown Te Atatu South, Kelston, Blockhouse Bay, Woolworths Massey, 

Te Atatu, Gore or Waikiwi. Beer is not available at Foodtown Wine Shop Lynn Mall. 

2 On 

necard Rewards Exclusive! 

Onecard 

Bonus points 

Earn 2 Bonus points every time you purchase two or more 

Woolworths Select Products in one transaction before Sunday 29 June 2008. 

This offer also includes Select Signature Range products. 

This soff 

er 

is va 

lid dunti 

l 

Sunday 

29 June at all Foodtown 

o and Woolworths 

supermar 

kets, including 

Foodtown Online and Woolworths O 

nline. A maximum 

of 2 points are 

awarded 

arded 

per tran 

ransaction. 

This of 

fer is 

o 

nly available able 

to 

you (an 

d any other card 

s linked to oyou 

your 

Onecard 

at Mond 

onday 26 

Ma 

y) as part of On 

ecard Re 

wards. 

More Onecard Bonus point offers 

Goldridge Estate 

Premium Reserve 

Range 

Chardonnay, Sauvignon 

Blanc & Pinot Gris 

10 

Onecard 

Bonus points 

Sanctuary 

Marlborough 

Pinot Gris or Sauvignon 

Blanc 2007 

15 

Onecard 

Bonus points 

Grove Mill 

Marlborough 

Sauvignon Blanc 2007 

15 

Onecard 

Bonus points 

All Onecard Bonus point offers valid to 29 June 2008. 

* Beer and wine is not available at Foodtown Te Atatu South, Kelston, Blockhouse Bay, Woolworths Massey, 

Te Atatu, Gore or Waikiwi. Beer is not available at Foodtown Wine Shop Lynn Mall. 

BONUS POINTS 


8/25/08 1:14:42 PM

MEDIA 

THE FOODTOWN MAGAZINE 

The Foodtown Magazine continues to thrive as New Zealands 

second largest food magazine. Kiwis enjoy the magazine’s unique 

blend of simple, inspirational recipes, the latest information on 

food and wine and fabulous lifestyle features. 

The magazine is available through Foodtown, Woolworths, 

Countdown, Woolworths @ Gull and 1200 general retailers 

nationwide. 

The Foodtown Magazine offers unique opportunities for 

advertisers, with special editorial features, vouchers, recipe 

integration, Onecard promotions and special feature booklet 

inserts. 

VOUCHERS 

Redeemable vouchers are an easy, cost-effective way to promote your product 

and maximise the integration of products advertised in The Foodtown Magazine 

with products (including promotional activities) in store. These vouchers provide 

an excellent means of enticing consumers to try new products. 

THE LATEST 

One of the most popular sections in The Foodtown Magazine is The Latest – 

What’s In Store section. This is where we can highlight any new products you 

may have and introduce them to readers. We can even use your product in 

delicious recipes to show readers just how to use it. 

PRINT ADVERTISING 

The Foodtown Magazine is an everyday part of New Zealanders’ lives. From a 

third of a page to a double page spread, make sure your brand is present in 

this powerful medium. 

For more information contact: 

Trish Turney 

(09) 524 3233 

trish@nzchef.co.nz 

or 

Sandra Fisher 

(09) 524 3232 

sandra@nzchef.co.nz 

THE FOODTOWN MAGAZINE 


8/25/08 1:14:51 PM

MEDIA 

ONLINE SHOPPING 

Foodtown and Woolworths online shoppers don’t just 

browse, they buy. We have built New Zealand’s largest 

customer base of online grocery shoppers with numbers 

continuing to grow rapidly. You can also drive product 

sampling and electronic direct mail through our site. 

ONLINE ADVERTISING 

Grab the attention of online shoppers right at the point of purchase. Target 

customers on specific pages with eye catching banner advertising which 

can be linked through to product for purchase, or directly to your products’ 

microsite or website. 

Reach more customers with email. Our monthly email is a fast and cost 

effective new channel to deliver your brand or product message. 

We are always adding to our Online recipe data base. If you have already 

developed recipes for your products why not advertise them with us online. 

ONLINE SAMPLING 

You can get your brand into the homes of our customers easily by online 

sampling. Insert product samples into our online shopping orders. With 

refrigerated delivery, we make chilled and frozen sampling possible too. 

To find out more contact: Adam Hudson 

09 255 2258 

adam.hudson@progressive.co.nz 

ONLINE SHOPPING 


8/25/08 1:14:57 PM

MEDIA 

PROGRESSIVE RADIO 

Our in store radio reaches over two million shoppers a 

week in our supermarkets nationwide. 

Commercials run at least eight times per day and more 

frequently within the 24-hour 7-day stores. No other 

advertising medium comes within ‘earshot’ when it 

comes to getting close to customers. 

Research shows that over 80% of final purchase decisions are made when 

the shopper is in store. Progressive radio can encourage customers to switch 

brands, try new products and take up promotional offers. In store radio is well 

tested and regular advertisers claim they receive significant increases in sales 

activity – without the need for price-cutting or promotions. 

Progressive radio allows you the opportunity to talk to your customers 

while they’re actually making decisions on what products they will put into 

their baskets. New digital technology means your message is delivered with 

absolute clarity. Paid advertising is limited, so your message is left 

uncluttered to achieve maximum effectiveness and cut-through. 

For bookings contact: Colin Gestro at Affinityads 

(09) 444 9158 or 027 256 8014 

colin@affinityads.com 

PROGRESSIVE RADIO 


8/25/08 1:15:02 PM

MEDIA 

IN STORE DEMONSTRATIONS 

In store demonstrations can be a powerful way of 

bringing your brand to life. By encouraging trial and 

purchase, you can educate your customers and build 

brand awareness. In store demonstrations create a 

theatre environment making your brand stand out from 

the rest. Offering product trial activity stimulates brand 

recall during the time of purchase and encourages 

brand switching. 

Booking demonstrations has been made easy by our i-PRO online booking 

service. i-PRO is Progressive Enterprises’ internet based promotional 

system. Demos is one of the tab functions on i-PRO which manages the 

i-DEMO booking programme for Foodtown, Woolworths and Countdown 

supermarkets. 

i-Demo provides you with a greater level of access and flexibility when 

booking in store demonstrations. Our online service will save you time and is 

unique to Progressive. 

For more information phone: 

Maree Mckay - Partner Promotions Coordinator 

(09) 275-2523 

IN STORE DEMONSTRATIONS 


8/25/08 1:15:06 PM

MEDIA 

SMARTSOURCE MARKETING 

Smartsource Marketing can provide you with a range 

of point of sale opportunities in Foodtown, Woolworths 

and Countdown supermarkets. There is a variety of point 

of sale material available to suit your marketing needs. 

SHELFTALK 

These leaflets are great for breaking through shelf space clutter. Use them to 

offer recipes, nutritional information, promotions, coupons and much more. 

Deliver your message at that crucial moment when a customer makes their 

purchase decision. 

SHOWCASE 

Create real brand presence with your very own feature shelf. Showcase 

provides shelving to make your product stand out in front of its category. 

AD TROLLEYS 

Make sure shoppers see your brand every time they put something in their 

trolley. Ad trolleys put your print advertising on the inner and outer front sides 

of grocery trolleys. 

FLOORTALK 

Dramatic, oversized floor advertising captures customer’s attention. Create 

something fun and interactive. You can even use it to direct customers 

straight to your brand. 

To find out more about the opportunities Smartsource Marketing can offer your 

brand, contact: Tony Simpson 

(09) 300-1180 

tony.s@smartsourcemarketing.co.nz 

SMARTSOURCE MARKETING 


8/25/08 1:15:12 PM

CD2366 Full Product Rate Card v4.indd - Progressive Enterprises

Create successful ePaper yourself

Delete template?

Save as template?