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EA Geberit customers are constantly faced with new challenges in their dayto-day operations. They must meet the demands of various building owners. Geberit customers must focus fully on these tasks. Therefore, we supply them with products which they can handle with ease. SE
Customers Enthusing customers with quality · · Intelligent sanitary solutions for sustainable construction More than 90,000 training participants worldwide · Successful partnership model for the sale of Geberit AquaClean To enthuse customers anew every day, Geberit relies on the production of reliable and practical quality products and an uncontested leading position in terms of training. The three criteria with which the company aims to stand out from competitors are know-how, innovation and integration. The Know-How Installed marketing concept is implemented by building on this goal. It underscores Geberit’s position as market leader. Market development further optimized Over the past three years, Geberit has brought a wealth of new products to the market. In order to meet the needs of the markets as best possible, Geberit has further optimized cooperation between central marketing and the local sales companies. In particular in growth areas, such as drinking water hygiene and sustainable construction, and for major product launches, joint marketing campaigns have huge benefits and set new standards for the sanitary sector. In an increasingly international business, this results in the desired synergy effects. In terms of market development, Geberit relies on a three-stage distribution channel. The products are distributed via wholesale trade. Dealerships then sell them to plumbers and present them at exhibitions and other venues where end customers can gain information. At the same time, Geberit provides plumbers and sanitary engineers with intensive support through training and advising, which in turn leads to increased demand for Geberit products from wholesalers. New partnership model for Geberit AquaClean Design-oriented, comfortable and, in terms of hygiene, optimized products are seeing greater demand from end users. Geberit AquaClean, newly launched in 2009, is oriented toward this trend. The associated “I love Water” campaign aims to free the toilet with the shower principle from taboos. The focus is on cleanliness and freshness which ensures greater brand awareness. In sales, Geberit is breaking new ground, for instance with the development of specialized Geberit AquaClean partners, which are intensely supported in end-customer marketing. The partners are integrated on the www.i-love-water.com end-customer website and their employees trained for consulting by Geberit experts. The marketing concept Know-How Installed Know-How Quality Functionality Reliability Partnership Innovation Knowledge Integration Installed The business model Geberit Wholesaler Plumber Architect/sanitary engineer/building owner End user Push Pull Training 17 Geberit Sustainability Report 2010
Page 1 and 2: sus Report 2010 tain a b i lity
Page 3 and 4: Table of contents 2 An interview wi
Page 5 and 6: proud that we are supporting the Pa
Page 7 and 8: The Geberit Group The Geberit Group
Page 9 and 10: Geberit PushFit Simple, secure push
Page 11 and 12: The Geberit Group Intelligent solut
Page 13 and 14: The Geberit Group Richard Sykes is
Page 15 and 16: Economy Leading position further ex
Page 17: Economy An overview of quantitative
Page 21 and 22: Customers Why is sustainable constr
Page 23 and 24: Customers Planning software as effe
Page 25 and 26: Employees Working for Geberit: Iden
Page 27 and 28: Employees middle management or to a
Page 29 and 30: Employees How did you end up in the
Page 31 and 32: Product development Sustainable pro
Page 33 and 34: Product development Can a product s
Page 35 and 36: Product development High levels of
Page 37 and 38: Production Production with high res
Page 39 and 40: Production Comprehensive management
Page 41 and 42: Production Greater use of renewable
Page 43 and 44: Procurement and logistics High stan
Page 45 and 46: Procurement and logistics “Green
Page 47 and 48: Society Shared responsibility for t
Page 49 and 50: Society Why are you and the WTO pro
Page 51 and 52: About this report This is Geberit

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