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<strong>Medical</strong> Errors, Disclosure<br />

<strong>and</strong> <strong>the</strong> Role <strong>of</strong> Apology:<br />

A Tool <strong>for</strong> Physicians<br />

Empathy<br />

<br />

Apology<br />

Concern<br />

Compassion


901 Mopac Expressway South<br />

Barton Oaks Plaza V, Suite 500<br />

Austin, TX 78746-5942<br />

PO Box 160140<br />

Austin, TX 78716-0140<br />

800-580-8658<br />

512-425-5800<br />

Fax: 512-425-5996<br />

The only health care liability claim trust created <strong>and</strong> endorsed by Texas <strong>Medical</strong> Association<br />

Written by George F. (Rick) Evans, Jr.<br />

Evans & Rowe<br />

San Antonio, Texas<br />

All articles <strong>and</strong> any <strong>for</strong>ms, checklists, guidelines <strong>and</strong> materials are <strong>for</strong> generalized<br />

in<strong>for</strong>mation only, <strong>and</strong> should not be reviewed or referred to as primary legal<br />

sources nor construed as establishing medical st<strong>and</strong>ards <strong>of</strong> care <strong>for</strong> <strong>the</strong> purposes<br />

<strong>of</strong> litigation, including expert testimony. They are intended as resources to<br />

be selectively used <strong>and</strong> always adapted – with <strong>the</strong> advice <strong>of</strong> <strong>the</strong> organization’s<br />

attorney – to meet state, local, individual organizations <strong>and</strong> department needs<br />

or requirements. They are distributed with <strong>the</strong> underst<strong>and</strong>ing that nei<strong>the</strong>r<br />

Texas <strong>Medical</strong> Liability Trust nor Texas <strong>Medical</strong> Insurance Company is engaged in<br />

rendering legal services.


Preface<br />

In recent years, health care providers have become cautious about <strong>of</strong>fering<br />

expressions <strong>of</strong> empathy or sympathy to patients who have suffered adverse<br />

outcomes. These outcomes may be <strong>the</strong> result <strong>of</strong> known complications, clear<br />

<strong>errors</strong>, or o<strong>the</strong>r circumstances. The health care providers’ caution in this area <strong>of</strong><br />

communication is <strong>the</strong> result <strong>of</strong> <strong>the</strong> increasing number <strong>of</strong> lawsuits filed against <strong>the</strong>m<br />

by <strong>the</strong>ir patients.<br />

Physicians underst<strong>and</strong>ably have a difficult time determining appropriate<br />

communication techniques to convey concern <strong>for</strong> <strong>the</strong> patient without<br />

inadvertently implying <strong>the</strong>ir own fault or guilt. It is not unusual <strong>for</strong> a physician’s<br />

compassionate <strong>and</strong> empa<strong>the</strong>tic actions to be misunderstood <strong>and</strong> later described to<br />

a jury as an <strong>apology</strong> <strong>for</strong> his error.<br />

Unquestionably, <strong>the</strong>re are situations in which clear <strong>errors</strong> have been committed.<br />

Although rare, those events should certainly be followed with a sincere <strong>apology</strong><br />

<strong>and</strong> appropriate assistance to <strong>the</strong> patient. In situations where <strong>the</strong> physician is not<br />

at fault <strong>for</strong> <strong>the</strong> undesired outcome, or when responsibility is difficult to determine<br />

prior to an investigation, it is still important <strong>for</strong> physicians to have <strong>the</strong> skills<br />

necessary to express empathy <strong>and</strong> concern without suggesting to <strong>the</strong> patient that<br />

<strong>the</strong>y bear legal responsibility.<br />

Recent studies have suggested that failing to apologize <strong>for</strong> clear <strong>errors</strong> may<br />

prompt more claims than previously suspected. Research suggests that <strong>apology</strong><br />

plays an important <strong>role</strong> in pr<strong>of</strong>essional relationships. If done properly, an <strong>apology</strong><br />

may not even be an issue in a subsequently filed lawsuit. Additionally, it is just<br />

common sense that demonstrating empathy <strong>and</strong> concern <strong>for</strong> patients during <strong>the</strong>ir<br />

most difficult times is <strong>the</strong> right thing to do. If lawsuits are subsequently filed in<br />

such situations, physicians will be seen in a much more favorable light if <strong>the</strong>y have<br />

attempted to show appropriate concern <strong>and</strong> interest in <strong>the</strong>ir patients’ well being.<br />

This pamphlet discusses <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>apology</strong> related to various situations in which<br />

physicians may be involved. This is a general discussion <strong>of</strong> <strong>the</strong> subject that may<br />

or may not fit <strong>the</strong> unique circumstances <strong>of</strong> any given incident. For that reason it<br />

should not be considered or acted upon as specific legal advice. However, it is a<br />

<strong>tool</strong> to be considered in addressing those situations in which a patient may have<br />

been harmed or inconvenienced. You are encouraged to contact your insurer’s<br />

risk management department <strong>for</strong> specific advice related to a particular incident. If<br />

you feel a claim may be <strong>for</strong>thcoming, contact your insurer.<br />

The author recognizes <strong>the</strong>re are as many female doctors <strong>and</strong> patients as <strong>the</strong>re<br />

are males. The use <strong>of</strong> “he” includes both masculine <strong>and</strong> feminine genders. It is not<br />

meant to <strong>of</strong>fend <strong>the</strong> reader but ra<strong>the</strong>r to avoid a cumbersome writing style. Also,<br />

<strong>the</strong> term “patient” includes <strong>the</strong> patient’s family. In some circumstances, a family or<br />

family member may be <strong>the</strong> only person with whom to communicate, as in cases <strong>of</strong><br />

patient death, incompetence or minority.


When do you Apologize<br />

Since childhood, most <strong>of</strong> us have been taught that when you do something<br />

wrong, you apologize. We certainly expect an <strong>apology</strong> from those whose fault<br />

causes us to suffer a loss because it is considered <strong>the</strong> right thing to do. Webster’s<br />

International Dictionary defines <strong>apology</strong> as “an admission <strong>of</strong> error or discourtesy<br />

accompanied by an expression <strong>of</strong> regret,” <strong>and</strong> fur<strong>the</strong>r states that it usually carries<br />

an “…implied admission <strong>of</strong> guilt or fault.” Accordingly, even if a doctor does<br />

not believe that he is guilty <strong>of</strong> an error, apologizing <strong>for</strong> <strong>the</strong> outcome may be<br />

misconstrued.<br />

Hopefully this discussion will assist physicians in distinguishing between situations<br />

requiring empathy, compassion, <strong>and</strong> concern from those infrequent situations in<br />

which a true <strong>apology</strong> is warranted. In<strong>for</strong>mation is also provided to assist in <strong>the</strong><br />

process <strong>of</strong> effectively communicating with patients in both situations.<br />

The use <strong>of</strong> <strong>the</strong> term “true <strong>apology</strong>” in this pamphlet means admitting that an error<br />

occurred <strong>and</strong> expressing regret. Apology, in this situation, implies an admission <strong>of</strong><br />

guilt or fault.<br />

Why is this Important<br />

What purpose is served by expressing your remorse to a patient over a bad<br />

outcome or untoward incident<br />

Although this brochure is not intended to outline <strong>the</strong> moral obligations inherent<br />

to your pr<strong>of</strong>ession, <strong>the</strong>re certainly is an ethical component to this issue. At <strong>the</strong><br />

end <strong>of</strong> <strong>the</strong> day, you need to know you’ve done <strong>the</strong> right thing. Your conscience<br />

may not give you peace <strong>of</strong> mind if you fail to heed <strong>the</strong> inner voice that wants<br />

you to express your feelings <strong>of</strong> concern. When an <strong>apology</strong> is truly warranted,<br />

accepting <strong>and</strong> expressing responsibility <strong>for</strong> your mistakes is <strong>the</strong> first step to<br />

<strong>for</strong>giving yourself <strong>and</strong> is <strong>the</strong> most likely way to maintain a good relationship with<br />

your patient.<br />

Demonstrating true sadness to your patient <strong>for</strong> his pain will help him <strong>and</strong> will<br />

streng<strong>the</strong>n <strong>the</strong> bond between physician <strong>and</strong> patient. It is important <strong>for</strong> patients<br />

to feel that doctors care about <strong>the</strong>m. Patients who have good relationships with<br />

<strong>the</strong>ir physicians will more likely <strong>for</strong>give <strong>the</strong>m in <strong>the</strong> event <strong>of</strong> an adverse outcome.<br />

Additionally, studies show that claims may be avoided by developing a good<br />

relationship with patients.


Juries have <strong>for</strong>given physicians when <strong>the</strong>y believed <strong>the</strong> physicians tried <strong>the</strong>ir<br />

hardest, cared about <strong>the</strong>ir patients, <strong>and</strong> were honest when explaining <strong>the</strong> events.<br />

For example, in a trial where <strong>the</strong> jury returned a verdict in favor <strong>of</strong> <strong>the</strong> physician,<br />

one juror reported that he believed <strong>the</strong> doctor may have made a mistake but also<br />

felt <strong>the</strong> physician had done his best <strong>for</strong> <strong>the</strong> patient. On <strong>the</strong> o<strong>the</strong>r h<strong>and</strong>, juries tend<br />

to be harsh with physicians who appear to be uncaring <strong>and</strong> uncompassionate.<br />

When something potentially bad has happened to a patient <strong>and</strong> he knows it, he<br />

wants answers. You certainly would if <strong>the</strong> <strong>role</strong>s were reversed. Any seasoned<br />

plaintiff’s attorney will tell you that evasive or defensive responses by a physician<br />

are primary factors in “morphing” patients into plaintiffs. By <strong>the</strong> same token,<br />

those same attorneys can tell you stories in which <strong>the</strong> patient wanted to sue o<strong>the</strong>r<br />

doctors but didn’t want his attorney to sue <strong>the</strong> one doctor he felt was <strong>for</strong>thright,<br />

honest <strong>and</strong> compassionate about <strong>the</strong> incident. Although a sincere <strong>apology</strong> or<br />

expression <strong>of</strong> concern may not avoid a lawsuit, <strong>the</strong> failure to do so when indicated<br />

can certainly trigger one.<br />

When is a True Apology Warranted<br />

True apologies are certainly warranted when clear medical <strong>errors</strong> have occurred.<br />

For example, if a surgeon removes <strong>the</strong> wrong kidney in a patient, leaving<br />

<strong>the</strong> diseased kidney in place, <strong>the</strong> surgeon should promptly <strong>and</strong> appropriately<br />

communicate <strong>the</strong> error <strong>and</strong> apologize. Fortunately, <strong>the</strong>se situations are very rare.<br />

There are o<strong>the</strong>r circumstances in which <strong>the</strong> surgeon may feel responsible<br />

<strong>for</strong> <strong>the</strong> outcome. However, such an outcome could have occurred even if <strong>the</strong><br />

physician met <strong>the</strong> st<strong>and</strong>ard <strong>of</strong> care. For example, a patient with multiple back<br />

surgeries could undergo spinal surgery per<strong>for</strong>med at <strong>the</strong> wrong level because <strong>of</strong><br />

a distorted anatomy. Sometimes patients’ medical conditions are so complex that<br />

<strong>the</strong> actual causes <strong>of</strong> <strong>the</strong> injuries are unknown until much later, if ever. In those<br />

situations, true <strong>apology</strong> is not warranted. However, discussion about <strong>the</strong> event,<br />

expressions <strong>of</strong> empathy <strong>and</strong> concern by <strong>the</strong> physician are very important. In o<strong>the</strong>r<br />

situations, an error may have occurred, but it may be unrelated to a particular<br />

adverse outcome. For example, a patient may have received <strong>the</strong> wrong dose <strong>of</strong> a<br />

medication. However, it may not be <strong>the</strong> direct cause <strong>of</strong> <strong>the</strong> injury. It is important<br />

<strong>for</strong> <strong>the</strong> patient to receive appropriate explanations regarding <strong>the</strong> injury. The<br />

physician should be involved in discussions to determine <strong>the</strong> cause <strong>and</strong> outline<br />

measures to resolve any problems. Likewise, <strong>the</strong> physician should express empathy<br />

<strong>and</strong> compassion regarding <strong>the</strong> situation.


How to Communicate with Patients after<br />

Adverse Outcomes<br />

This is perhaps <strong>the</strong> very crux <strong>of</strong> this pamphlet. The objective is always to help<br />

<strong>the</strong> patient underst<strong>and</strong> <strong>the</strong> situation <strong>and</strong> to express empathy <strong>and</strong> compassion. An<br />

<strong>apology</strong> should be given when appropriate. Following are some tips on how to<br />

accomplish this.<br />

Plan: This is not a part <strong>of</strong> your everyday routine. The situation alone causes<br />

1 significant stress. If possible, it is important to take some quiet time to think<br />

about what you will say be<strong>for</strong>e you meet with <strong>the</strong> patient. Plan what you would<br />

like to say to <strong>the</strong> patient. Write down <strong>the</strong> main points you want to discuss. Role<br />

reversal may help by trying to put yourself in <strong>the</strong> shoes <strong>of</strong> <strong>the</strong> patient or <strong>the</strong><br />

family. Be sensitive to <strong>the</strong>ir emotions. What would you want to hear <strong>and</strong> know<br />

if you were in <strong>the</strong>ir situation<br />

Prepare: Memorize <strong>the</strong> first few sentences <strong>of</strong> your opening remarks so<br />

2 you can get by those first few moments <strong>of</strong> initial jitteriness during what is<br />

an awkward moment <strong>for</strong> everyone. While you don’t want your comments to<br />

come across as rehearsed or stiff, nei<strong>the</strong>r do you want to avoid losing your<br />

train <strong>of</strong> thought early because <strong>of</strong> <strong>the</strong> emotions involved. If you already know<br />

what you want to say <strong>and</strong> have rehearsed it, you are more likely to be able<br />

to express your words in a natural <strong>and</strong> sincere way. This will convey your true<br />

concern <strong>for</strong> your patient. Your comments should be relatively brief, yet impart<br />

<strong>the</strong> important in<strong>for</strong>mation.<br />

Be prepared to explain to patients why certain things involving <strong>the</strong> situation<br />

are unknown. Also in<strong>for</strong>m <strong>the</strong> patient that steps are being taken to find out<br />

what happened. When appropriate it is also important to explain in layman’s<br />

terms that <strong>the</strong>re are inherent risks in per<strong>for</strong>ming procedures <strong>and</strong> surgeries.<br />

(i.e. referring back to in<strong>for</strong>med consent discussion where risks, benefits, <strong>and</strong><br />

alternatives were explained).<br />

Location/Setting: If possible, <strong>the</strong> meeting should occur in a quiet location to<br />

3 avoid interruptions. Although it may be more com<strong>for</strong>table to distance yourself<br />

from <strong>the</strong> patient with a desk between you, you will appear more sincere<br />

without any physical barriers. If you are uncom<strong>for</strong>table sitting immediately next<br />

to <strong>the</strong> patient, you may ask <strong>the</strong> patient to sit at a table with you. If <strong>the</strong> meeting<br />

is at <strong>the</strong> bedside, be sure to instruct <strong>the</strong> nursing staff that you will need some<br />

privacy. Choose a time when visitors, hospital staff, or o<strong>the</strong>rs are unlikely to<br />

enter <strong>the</strong> room.


Recordings: You should not record your discussion. Open recordings inhibit<br />

4 free discussion between participants <strong>and</strong> create an unnecessary sense <strong>of</strong><br />

legalities. It introduces an element <strong>of</strong> artificiality into <strong>the</strong> discussion <strong>and</strong> will<br />

impede your ability to present yourself sincerely. Be alert <strong>for</strong> surreptitious<br />

recordings. Meetings should be in person ra<strong>the</strong>r than by telephone. Contrary<br />

to common belief, secret phone recordings can be made legally without <strong>the</strong><br />

telltale “beep” or pre-conversation <strong>disclosure</strong> that your conversation may<br />

be recorded. There is no foolpro<strong>of</strong> way to tell if someone is recording you.<br />

Be alert <strong>for</strong> suspicious-looking objects, such as something in a pocket or a<br />

woman’s purse placed on <strong>the</strong> table or desk ra<strong>the</strong>r than <strong>the</strong> floor. Be cautious if<br />

you are asked to repeat an answer to which you clearly <strong>and</strong> loudly responded,<br />

or if you are directly asked if you were “at fault” or “negligent.” This may be<br />

a clue that you are being recorded. Always conduct your conversation as if<br />

anyone may ultimately hear <strong>the</strong> content.<br />

It is always wise to be cautious when reporting in<strong>for</strong>mation that you would<br />

not want to be used as evidence if a claim were to be later filed against you.<br />

Attendees: This is not a public meeting. It is a meeting between you <strong>and</strong> <strong>the</strong><br />

5 patient. If <strong>the</strong> patient is able, ask if he would like to invite his spouse or adult<br />

children to attend. Those persons <strong>of</strong>ten play a significant <strong>role</strong> in making future<br />

decisions. In some situations multiple family members may wish to be present.<br />

In <strong>the</strong>se situations, it will be necessary <strong>for</strong> you to use your best judgment.<br />

When multiple family members are present, it may be beneficial to ask <strong>the</strong>m to<br />

designate a specific person as <strong>the</strong> spokesperson or contact person. This will be<br />

<strong>the</strong> person with whom you will communicate should fur<strong>the</strong>r conversations be<br />

necessary.<br />

If <strong>the</strong> patient is not competent, <strong>the</strong> meeting should be with <strong>the</strong> person(s) or<br />

family members responsible <strong>for</strong> <strong>the</strong> patient’s affairs (i.e. spouse, adult child<br />

or o<strong>the</strong>r caretaker. If possible, review <strong>the</strong> patient’s chart <strong>for</strong> designation <strong>of</strong><br />

contact person, prior to any discussions with family members.<br />

Dress <strong>and</strong> Presentation: Appearance is important <strong>and</strong> impacts your<br />

6 presentation. If you appear disheveled <strong>and</strong> unkempt, <strong>the</strong> patient may perceive<br />

that you are unpr<strong>of</strong>essional <strong>and</strong> uncaring. Here are some suggestions:<br />

1. Dress pr<strong>of</strong>essionally. Scrubs or business attire is appropriate. Avoid bright<br />

colors.<br />

2. Do not wear showy jewelry. Wedding rings/b<strong>and</strong>s <strong>and</strong> conservative<br />

watches are appropriate.<br />

3. Sit with <strong>the</strong> patient. Don’t st<strong>and</strong>. If you are at <strong>the</strong> bedside, pull up a chair<br />

ra<strong>the</strong>r than st<strong>and</strong>. Don’t slouch. Don’t cross your legs or arms. Lean<br />

<strong>for</strong>ward when listening.


4. Pay attention <strong>and</strong> keep appropriate eye contact without staring.<br />

5. Interact with your patient in a manner consistent with your prior relationship.<br />

Depending on <strong>the</strong> situation, some physicians may be com<strong>for</strong>table placing<br />

a h<strong>and</strong> on <strong>the</strong> patient’s arm as a gesture <strong>of</strong> caring or reassurance. O<strong>the</strong>r<br />

patients may prefer to have <strong>the</strong>ir personal space respected.<br />

6. Never yawn.<br />

7. Never look at your watch or room clock.<br />

8. Make sure your phone calls are held. If possible, cell phones <strong>and</strong> pagers should<br />

be turned <strong>of</strong>f. Consider leaving your pager or cell phone with your nurse,<br />

instructing her to take messages <strong>and</strong> to interrupt only if <strong>the</strong> call is urgent.<br />

It is preferable that you are not on-call. However, if that is not possible,<br />

explain <strong>the</strong> situation to <strong>the</strong> patient. Most patients will underst<strong>and</strong> that you<br />

have a patient with an urgent need.<br />

Emotion: Heartfelt sincerity is extremely important in communicating with<br />

7 patients in <strong>the</strong>se situations. The tone <strong>of</strong> your voice, your word choice <strong>and</strong> good<br />

eye contact will help convey your sincere feelings <strong>and</strong> emotions. Make sure that<br />

you really mean what you say, or you may appear nervous, uncom<strong>for</strong>table, or<br />

dishonest. Showing your human side can help streng<strong>the</strong>n <strong>the</strong> bond between you<br />

<strong>and</strong> <strong>the</strong> patient.<br />

Compensation: If <strong>the</strong> patient has truly incurred a demonstrable loss or<br />

8 injury due to wrongdoing, he may expect compensation. When some degree<br />

<strong>of</strong> significant harm or loss has occurred <strong>for</strong> which compensation is appropriate,<br />

contact your insurer. However, it should not delay your meeting with <strong>the</strong><br />

patient. Obviously, taking care <strong>of</strong> <strong>the</strong> patient’s immediate health needs is<br />

essential.<br />

Closing: It may be difficult to determine an appropriate length <strong>of</strong> time <strong>for</strong><br />

9 <strong>the</strong> meeting. It shouldn’t drag on <strong>for</strong>ever <strong>and</strong> you don’t want to leave <strong>the</strong><br />

impression that you are in a hurry. Don’t rush things but don’t prolong <strong>the</strong><br />

meeting by making unnecessarily lengthy or repetitive statements. Don’t feel<br />

compelled to fill an uncom<strong>for</strong>table silence. The patient needs closure, so let <strong>the</strong><br />

patient talk.<br />

When you sense <strong>the</strong> discussion is coming to a close, ask <strong>the</strong> patient if he has<br />

anything fur<strong>the</strong>r he would like to discuss. Advise him that fur<strong>the</strong>r discussions<br />

will occur as o<strong>the</strong>r in<strong>for</strong>mation develops or as he has questions. You can<br />

conclude <strong>the</strong> meeting by thanking <strong>the</strong> patient <strong>for</strong> meeting with you <strong>and</strong><br />

encouraging ongoing communication.<br />

Assure <strong>the</strong> patient that you are always available.


Timing <strong>of</strong> True Apologies <strong>and</strong> o<strong>the</strong>r<br />

Communications Following Adverse<br />

Outcomes<br />

There may be situations when <strong>the</strong> family’s needs are urgent (i.e. patient death).<br />

As common sense suggests, apologies made tardily may not be well accepted.<br />

However, a precipitous <strong>apology</strong> be<strong>for</strong>e all <strong>the</strong> facts are known may be premature<br />

<strong>and</strong> based on erroneous assumptions. Additionally, some patients may require<br />

more time be<strong>for</strong>e <strong>the</strong>y are emotionally ready to engage in <strong>the</strong>se discussions.<br />

Because each situation is different, <strong>the</strong>re is no perfect answer regarding when <strong>the</strong>se<br />

conversations should occur. The following are some guidelines to help you decide.<br />

• Sooner is usually better. Don’t delay without a good reason. Don’t search <strong>for</strong><br />

reasons to avoid a potentially uncom<strong>for</strong>table situation.<br />

• True apologies should not be given if any significant uncertainty remains regarding<br />

your culpability or <strong>role</strong> in <strong>the</strong> situation. You don’t want to accept blame <strong>for</strong><br />

something you may not have actually done or caused. If you apologize, even<br />

though you were not negligent, <strong>the</strong> patient may assume you are guilty.<br />

• The discussion should be deferred if <strong>the</strong> patient is emotionally labile <strong>and</strong> obviously<br />

not ready to listen. Pr<strong>of</strong>ound grief, confusion, anger <strong>and</strong> o<strong>the</strong>r emotions can<br />

render <strong>the</strong> discussion meaningless.<br />

• If an attorney has been consulted to assist you in <strong>the</strong> matter, follow his advice.<br />

Should you contact your insurer first Again, <strong>the</strong>re is no perfect answer to what<br />

obviously is an important question. Perhaps <strong>the</strong> best answer is that <strong>the</strong> more<br />

serious <strong>the</strong> potential harm, <strong>the</strong> greater <strong>the</strong> need to first visit with your insurer.<br />

Simple mistakes that cause inconvenience, minor discom<strong>for</strong>t or embarrassment<br />

to <strong>the</strong> patient can easily be h<strong>and</strong>led on your own. Events that produced more<br />

significant injuries or economic loss to a patient clearly warrant a call to your insurer.


Conclusions<br />

The chill <strong>of</strong> litigation <strong>and</strong> <strong>the</strong> fear <strong>of</strong> <strong>the</strong> potential consequences occasionally drives<br />

a wedge between physicians <strong>and</strong> <strong>the</strong>ir patients when situations involve less than<br />

ideal outcomes. Returning to <strong>the</strong> basics <strong>of</strong> maintaining a good physician-patient<br />

relationship while providing careful <strong>and</strong> attentive medical care can have a positive<br />

effect on claims frequency. When adverse outcomes occur, timely, empa<strong>the</strong>tic,<br />

<strong>and</strong> sincere discussions with <strong>the</strong> patients can be both educational <strong>and</strong> reassuring.<br />

Research indicates that lawsuits have been filed because patients felt <strong>the</strong>ir<br />

physicians were uncaring, inattentive, failed to take time to explain what happened,<br />

or failed to <strong>of</strong>fer appropriate assistance <strong>for</strong> <strong>the</strong>ir future well being.<br />

Apology, when indicated, is not a panacea. However, proper use <strong>of</strong> <strong>apology</strong> can<br />

actually enhance <strong>the</strong> physician’s relationship with <strong>the</strong> patient <strong>and</strong> improve <strong>the</strong><br />

outcome <strong>for</strong> both. Hopefully <strong>the</strong> techniques discussed here will assist you in<br />

achieving <strong>the</strong> best possible outcomes when an adverse event has occurred.


Resources<br />

Healthgrades. Healthgrades quality study: patient safety in American hospitals.<br />

July 2004. Available at: www.healthgrades.com/media/DMS/pdf/HG_Patient_<br />

Safety_Study_Final.pdf.<br />

Institute <strong>for</strong> Healthcare Improvement. 1000K Lives Campaign. Available at:<br />

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Rev 02/08

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