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From Market Anomalies to Behavioural Finance

From Market Anomalies to Behavioural Finance

From Market Anomalies to Behavioural Finance

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<strong>Behavioural</strong> <strong>Finance</strong> on the Offensive<br />

• Limits of arbitrage<br />

• Experimental evidence from cognitive<br />

psychologists on the systematic biases that arise<br />

when people form belief, or make preference<br />

– Overconfidence<br />

– Wishful thinking<br />

– Representativeness (relying on stereotype)<br />

– Conservatism

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