See the NOP survey - Animal Aid

NOP/142.00118 Magazines
FIELDWORK DATES : 31st August - 2nd September 2012
Page 1
Q1 Shooting magazines that show and describe the killing of a range of animals -from rabbits and pheasants to lions
- are on sale in major high street newsagents and supermarkets. In many shops the magazines are positioned at a
height that is accessible to children and toddlers, and there is no agreed age limit on the sale of such publications.
Do you agree or disagree that the sale of gun magazines that show and describe the killing of animals for
’sport’ be moved to the top shelf out of the reach of children
Base : All adults aged 16+
SEX AGE SOCIAL CLASS
Total MALE FEMALE 16-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE
Unweighted total 1000 480 520 126 151 192 172 138 221 206 306 236 252
48% 52% 13% 15% 19% 17% 14% 22% 21% 31% 24% 25%
Weighted total 1000 485 515 127 143 187 171 153 219 220 313 218 249
49% 51% 13% 14% 19% 17% 15% 22% 22% 31% 22% 25%
Agree 743 339 404 88 102 136 127 124 167 164 242 137 201
74% 70% 78% 69% 71% 73% 74% 81% 76% 74% 77% 63% 81%
Disagree 248 144 104 38 39 51 43 27 49 54 67 81 46
25% 30% 20% 30% 28% 27% 25% 18% 22% 25% 21% 37% 19%
Don’t know 9 2 7 1 2 - 1 2 3 2 5 - 2
1% 1% 1% 1% 1% - 1% 1% 1% 1% 2% - 1%
Mon Sep 3 11:09:23 BST 2012

NOP/142.00118 Magazines
FIELDWORK DATES : 31st August - 2nd September 2012
Page 2
Q1 Shooting magazines that show and describe the killing of a range of animals -from rabbits and pheasants to lions
- are on sale in major high street newsagents and supermarkets. In many shops the magazines are positioned at a
height that is accessible to children and toddlers, and there is no agreed age limit on the sale of such publications.
Do you agree or disagree that the sale of gun magazines that show and describe the killing of animals for
’sport’ be moved to the top shelf out of the reach of children
Base : All adults aged 16+
GOVERNMENT OFFICE REGION
YORKSHIRE
EAST
NORTH NORTH & EAST OF WEST SOUTH SOUTH NORTHERN
Total SCOTLAND EAST WEST THE HUMBER MIDLANDS WALES ENGLAND MIDLANDS WEST LONDON EAST IRELAND
Unweighted total 1000 89 42 109 82 68 49 111 80 82 136 121 31
9% 4% 11% 8% 7% 5% 11% 8% 8% 14% 12% 3%
Weighted total 1000 84 40 109 84 71 47 95 88 89 124 141 28
8% 4% 11% 8% 7% 5% 10% 9% 9% 12% 14% 3%
Agree 743 70 30 88 64 49 32 67 62 66 93 100 22
74% 83% 76% 81% 76% 69% 69% 71% 70% 75% 75% 71% 79%
Disagree 248 13 7 21 19 21 15 28 25 22 30 41 6
25% 15% 19% 19% 22% 30% 31% 29% 29% 24% 24% 29% 21%
Don’t know 9 2 2 - 2 1 - - 1 1 1 - -
1% 2% 6% - 2% 1% - - 1% 1% 1% - -
Mon Sep 3 11:09:23 BST 2012

NOP/142.00118 Magazines
FIELDWORK DATES : 31st August - 2nd September 2012
Page 3
Q1 Shooting magazines that show and describe the killing of a range of animals -from rabbits and pheasants to lions
- are on sale in major high street newsagents and supermarkets. In many shops the magazines are positioned at a
height that is accessible to children and toddlers, and there is no agreed age limit on the sale of such publications.
Do you agree or disagree that the sale of gun magazines that show and describe the killing of animals for
’sport’ be moved to the top shelf out of the reach of children
Base : All adults aged 16+
MARITAL STATUS
WORKING STATUS
MARRIED/
LIVING
WIDOWED/
AS DIVORCED/ FULL PART NOT
Total MARRIED SINGLE SEPARATED TIME TIME WORKING
Unweighted total 1000 505 294 201 459 106 435
51% 29% 20% 46% 11% 44%
Weighted total 1000 505 291 204 467 113 421
50% 29% 20% 47% 11% 42%
Agree 743 395 196 152 323 92 328
74% 78% 67% 75% 69% 82% 78%
Disagree 248 109 90 48 141 20 87
25% 22% 31% 24% 30% 18% 21%
Don’t know 9 1 5 4 2 1 6
1% * 2% 2% * 1% 1%
Mon Sep 3 11:09:23 BST 2012

NOP/142.00118 Magazines
FIELDWORK DATES : 31st August - 2nd September 2012
Page 4
Q2. Do you agree or disagree that their sale should be restricted to adults
aged 18 and over
Base : All adults aged 16+
SEX AGE SOCIAL CLASS
Total MALE FEMALE 16-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE
Unweighted total 1000 480 520 126 151 192 172 138 221 206 306 236 252
48% 52% 13% 15% 19% 17% 14% 22% 21% 31% 24% 25%
Weighted total 1000 485 515 127 143 187 171 153 219 220 313 218 249
49% 51% 13% 14% 19% 17% 15% 22% 22% 31% 22% 25%
Agree 838 386 452 106 119 162 127 133 190 177 266 182 213
84% 79% 88% 84% 83% 87% 74% 87% 87% 81% 85% 83% 86%
Disagree 154 97 57 20 22 25 44 19 24 40 43 36 34
15% 20% 11% 16% 15% 13% 26% 12% 11% 18% 14% 17% 14%
Don’t know 8 2 6 1 2 - - 1 5 2 4 - 2
1% 1% 1% 1% 1% - - 1% 2% 1% 1% - 1%
Mon Sep 3 11:09:23 BST 2012

NOP/142.00118 Magazines
FIELDWORK DATES : 31st August - 2nd September 2012
Page 5
Q2. Do you agree or disagree that their sale should be restricted to adults
aged 18 and over
Base : All adults aged 16+
GOVERNMENT OFFICE REGION
YORKSHIRE
EAST
NORTH NORTH & EAST OF WEST SOUTH SOUTH NORTHERN
Total SCOTLAND EAST WEST THE HUMBER MIDLANDS WALES ENGLAND MIDLANDS WEST LONDON EAST IRELAND
Unweighted total 1000 89 42 109 82 68 49 111 80 82 136 121 31
9% 4% 11% 8% 7% 5% 11% 8% 8% 14% 12% 3%
Weighted total 1000 84 40 109 84 71 47 95 88 89 124 141 28
8% 4% 11% 8% 7% 5% 10% 9% 9% 12% 14% 3%
Agree 838 73 33 94 71 58 42 79 71 70 103 119 25
84% 86% 83% 87% 84% 81% 89% 83% 81% 79% 83% 85% 88%
Disagree 154 10 7 15 12 13 5 15 16 18 18 22 3
15% 12% 17% 13% 14% 19% 11% 16% 18% 20% 15% 15% 12%
Don’t know 8 2 - - 2 - - 1 1 1 3 - -
1% 2% - - 2% - - 1% 1% 1% 2% - -
Mon Sep 3 11:09:23 BST 2012

NOP/142.00118 Magazines
FIELDWORK DATES : 31st August - 2nd September 2012
Page 6
Q2. Do you agree or disagree that their sale should be restricted to adults
aged 18 and over
Base : All adults aged 16+
MARITAL STATUS
WORKING STATUS
MARRIED/
LIVING
WIDOWED/
AS DIVORCED/ FULL PART NOT
Total MARRIED SINGLE SEPARATED TIME TIME WORKING
Unweighted total 1000 505 294 201 459 106 435
51% 29% 20% 46% 11% 44%
Weighted total 1000 505 291 204 467 113 421
50% 29% 20% 47% 11% 42%
Agree 838 433 235 169 377 97 364
84% 86% 81% 83% 81% 86% 86%
Disagree 154 71 53 31 88 15 51
15% 14% 18% 15% 19% 14% 12%
Don’t know 8 1 4 4 2 - 6
1% * 1% 2% * - 1%
Mon Sep 3 11:09:23 BST 2012