Publish Your Book with the Experts - Trafford Publishing

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Advanced Publicity For authors who want to make a serious long-term commitment to make their book successful, we offer a number of services to help them build and maintain their platform. PR Newsfront $5,999 – A 6-week campaign by a personal publicist who will approach media outlets about the author’s book. This is enhanced with a web-optimized press release, an online radio interview and an email campaign. Web Newsfront $7,499 – This combines the expertise of your personal media publicist with the far-reaching capabilities of social media. This is a multi-faceted service that will provide information about your book and allow you to interact with potential readers. Video Newsfront $9,999 – A picture–or in this case a video–is worth a thousand words. In addition to your personal publicist, radio interview, press release and social media set-up, this package gives you a professional Author Video, allowing you to present yourself more to your potential readers. New Media Publicist $4,999 – This service will launch your presence in social media by providing you with a social media publicist for a 6-week campaign, helping you identify your target audience, develop an editorial calendar and assist you in writing your blog posts. 49
Expert Positioning Services Trafford presents an effective way for authors to reach producers, hosts, and program directors at radio and television stations throughout the United States and Canada: the RTIR Advertising Program. The Radio-TV Interview Report (RTIR) is a publication that is widely used by members of the media to discover intriguing guests and topics for their television and radio programs. Published twice a month, RTIR contains paid advertisements from 100 to 150 authors and other spokespeople who are available for live and in-studio interviews. Each advertisement contains possible topics for discussion, including authors’ areas of expertise, as well as authors’ contact information for the purposes of arranging interviews. The magazine’s professional copywriters will then use these materials to develop your ad’s content—at no additional cost to you. Once the ad is written, Trafford will e-mail a copy for your review and approval; you may request any necessary changes before the ad goes to press. RTIR Ad Program Half Page/1 Issue $795.00 RTIR Ad Program Half Page/2 Issues $1,500.00 RTIR Ad Program Half Page/3 Issues $2,175.00 50
Page 1 and 2: Publish Your Book with the Experts
Page 3: 04 Why go Indie 05 Who We Are 07 Th
Page 6: Who We Are As the first publisher t
Page 10 and 11: Every author knows that writing is
Page 12 and 13: Publishing Packages E-novo $549 Nov
Page 14 and 15: • ISBN Assignment • Electronic
Page 18 and 19: $1,399 • ISBN Assignment • Elec
Page 26 and 27: 25 $8,999 • ISBN Assignment • E
Page 28 and 29: $12,999 • ISBN Assignment • Ele
Page 30 and 31: Custom Publication Trafford is an i
Page 32 and 33: Editorial Services Even the best wr
Page 34 and 35: Book Formats Trafford offers some o
Page 36 and 37: Design Services Go ahead and judge
Page 38 and 39: Cover Design The cover is your firs
Page 40 and 41: Book Production Pre-Production Manu
Page 42 and 43: Marketing Services If you want your
Page 44 and 45: Hollywood Star Maker Marketing Give
Page 46 and 47: Internet Marketing The most effecti
Page 48 and 49: Video Services Trafford Book Traile
Page 52 and 53: New York Times Media Marketing $5,4
Page 54 and 55: Ingram Catalog Marketing Trafford h
Page 56 and 57: Distribution Once your book is publ
Page 58 and 59: Lifetime Support One of the greates
Page 60: Indie means Quality. Independent pu

Publish Your Book with the Experts - Trafford Publishing

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