Publish Your Book with the Experts - Trafford Publishing

Publish Your Book with the Experts

Welcome to Trafford 

We are the first and the future of indie publishing. Trafford is 

known for innovation and dedication to the author’s right to total 

creative control. 

These days, the process of writing and publishing is increasingly 

about the authors and their work. Writers have more say than 

ever before in what they publish and in how much they earn. 

With the advent of indie publishing, authors can get exactly 

what they want from their publishing experience. 

We are proud to stand on the forefront of print-on-demand 

technology and the new wave of publishing history. We look 

forward to having you with us. 

1

04 Why go Indie 

05 Who We Are 

07 The Gold Seal 

09 - 10 Getting Started 

11 - 12 Publishing Packages: 

13 - 14 E-novo 

15 - 16 Novo 

17 - 18 Tablet 

19 - 20 Vellum 

21 - 22 scroll 

23 - 24 Scribe 

25 - 26 folio 

27 - 28 Tapestry 

29 -30 Custom Publication 

31 - 32 Editorial Services 

33 - 34 Book Formats 

35 - 38 Design Services 

39 - 40 

41 - 54 

55 

56 

57 

58 

Book Production 

Marketing Services 

Distribution & Pricing 

Post-Production Support 

Lifetime Support 

What our Authors 

are Saying 

2

Why Go Indie 

As technology advances, so do the industries 

that depend on it. With the changing environment 

comes a whole new way of thinking. 

What is a book, and how is it made These 

days there is more than one answer to this 

question. E-books are read on computers and 

other devices, and printers now make books 

in square or long format, with extras like DVDs 

or audiobook players. With indie publishing, 

authors now have the final word on design 

and content. 

There are more options than ever for indie 

publishing, and more reasons to do it. An author 

may write a book for a small, targeted audience, 

or produce a limited series that would 

be too expensive for traditional printers. Authors 

may want to keep all rights to their book 

instead of giving them up to a publisher. 

Complete customization is also a huge advantage—as 

the author you work with our 

creative team to get the book you want. Your 

book is you, and indie publishing gives you 

the means to express yourself fully through 

your work. 

Trafford is ready to help you self-publish, for 

all of these reasons. We are here to help your 

book meet the goals you set. 

4

Who We Are 

As the first publisher to offer digital print-on-demand in 1995, Trafford Publishing has 

established a reputation for always taking the initiative. We provide a high-quality 

book experience with various options to suit our authors’ individual personalities. Our 

editing, publishing and marketing experts have years of experience in their fields. 

Now after years of major breakthroughs in the indie publishing field, Trafford once 

again leaps into a new territory with our revolutionary and more fully customizable 

book packages. We are bringing in big and exciting innovations to our print-on-demand 

services, and we invite you to join us as we usher in a new dawn in the publishing 

arena. 

Our most anticipated development is the Trafford Publishing Gold Seal of Excellence. 

Titles credited with our “Gold Seal of Literary Excellence” will receive complimentary 

marketing and add-on services. Read on to find out what the Trafford Gold Seal could 

mean for you. 

5

Guaranteed Literary Excellence 

Setting the Standard for Indie Publishing’s Elite 

All authors want to validate their work. Trafford will submit your manuscript to a 

recognized professional reviewer. Titles credited with our “Gold Seal of Literary Excellence” 

will receive complimentary marketing and add-on services. Trafford’s commitment 

to you as an author is to launch the finest possible first edition of your book. 

7

Every author knows that writing is an 

arduous process, and the best writers 

are well equipped to deal with that. The 

difficult part is what comes after that. 

Many long months, even years, may be 

spent on a book—shaping the flow of 

ideas into a cohesive whole; laboring 

over narrative and grammar; doing exhaustive 

research; writing and rewriting 

drafts. 

When all is done and taken care of, 

writers ask themselves the biggest and 

sometimes most difficult question: 

How do I get my book published 

9

The answer comes in four easy steps. 

1. Contact a publishing consultant and tell 

us about your book. Publishing is an exhilarating 

learning experience with the support 

of a well-informed and friendly staff. Our 

publishing consultants are available from 

10am – 9pm ET to answer your questions 

about your book and the publishing process. 

Call us at 1.888.232.4444 or e-mail us at 

publish@trafford.com. 

2. Choose your publishing package. Take 

your time and pick out the publishing bundle 

that best fits your book. Trafford has a wide array 

of services which you can tailor-fit to your 

exact purpose. 

3. Submit your manuscript. Our highly competent 

author support team will guide you 

through the process of submitting your materials 

and working through the details of your 

manuscript. 

4. Get your galley proof. A PDF file of your 

book will be sent to you for review. Your author 

support team will assist you with any lastminute 

corrections you may have. You always 

keep 100% control of your book’s copyright 

and appearance. Skilled prepress technicians 

will use your directions to produce a unique 

book equal in quality to those found in any 

bookshop. And before you know it, you’ll 

be a published author! 

10

Publishing Packages 

E-novo 

$549 

Novo 

$599 

Tablet 

$1,399 

Vellum 

$2,999 

Reach the widest 

possible audience for 

your book with our 

electronic publishing 

package combined 

with Internet and e- 

mail marketing. 

Novo provides a 

pared-down but still 

exceptional product, 

with services like custom 

layout and eBook 

availability for less. 

This enhanced publishing 

experience 

provides more design 

options and 

free printed copies 

of your book. 

Publish a book with 

Vellum and enjoy a 

range of quality premanuscript 

services 

designed to speed up 

the publishing process 

and deliver an even 

more attractive book. 

11

Trafford Publishing’s brand-new publishing packages are designed to provide 

you, the author, the best possible range of options. Receive extensive support 

from a team of experts and take advantage of our exclusive custom sizes and 

unique collectible options. Whatever your book type or genre, Trafford is here to 

help you achieve your publishing goals. 

Scroll 

$6,999 

Scribe 

$1,199 

Folio 

$8,999 

Tapestry 

$12,999 

Our mid-range indie 

publishing package 

delivers the multiple 

advantage of Vellum 

with an added 

punch. 

Scribe takes a practical 

approach to design, 

letting the work 

speak for itself. 

Folio takes your book 

to an entirely new level 

with a stunning range of 

quality services for the 

serious indie publishing 

author. 

Our most exemplary book 

package rewards you with 

total artistic expression. 

Tapestry presents a complete 

array of services to 

ensure the very highest 

quality for your indie published 

book. 

12

• ISBN Assignment 

• Electronic Galley 

• Worldwide Book Distribution 

• Digital Formatting and Distribution (E-book Availability) 


• Personal Web Page in Trafford Online Bookstore 

• One-on-One Author Support 

• Custom Layout Technician 

• Book Design and Interior Page Layout 

• Author Learning Center 12-Month Subscription 

• Cover Copy Polish 

• Image Insertion (10 for Black and White, 50 for Full-Color) 

• Book Marketing Kit 100 

$549 

• Google and Amazon Book Search 

• Email Marketing Campaign 200,000 

• Social Media Marketing Setup 

13 

Publishing Package 

DISCLAIMER: Sizes, paper and page count differ between black & white and full-color books. Hardcover and eBook formats are not applicable 

to full-color books.Gold Seal Opportunity is not included with this package.

E-Novo is the perfect choice for testing the waters of e-publishing or re-issuing a book 

in an electronic format. Internet and e-mail marketing clear the path to finding the 

most widespread audience for your book. 

14



• Paperback Format 

• Digital Formatting and Distribution (E-book Availability) 






• Author Volume Discount 



• Image Insertion (10 for Black and White, 50 for Full-Color) 

$599 

• 5 Author Softcover Copies 



• Barnes and Noble See Inside 

15 



to full-color books.Gold Seal Opportunity is not included with this package.

Novo provides a pared-down but still exceptional product, 

with services like custom layout and eBook availability for 

less. 

14 16

$1,399 




• Hardback Format 

(for Black and White Only) 

• Digital Formatting and Distribution 

(E-book Availability) 


• Personal Web Page in 

Trafford Online Bookstore 





• Author Learning Center 

12-Month Subscription 

• Library of Congress Control Number 

• US Copyright Registration 

• CD Archive 


• Image Insertion 

(25 for Black and White, 75 for Full-Color) 

• Indexing Service-Computer Generated 

• Author Softcover Copies 


• Author Hardcover Copies 

(1 for Black and White Only) 






• Basic Website Setup 

17 



to full-color books. Book Buyers Preview is only applicable to full-color books but may be purchased separately for black & white books.

As with Scribe, Tablet is a practical choice for the cost-conscious author, providing an enhanced 

publishing experience with more custom design options and free printed copies of your book. 

18













$2,999 









• Indexing Service - Computer Generated 








19 



to full-color books. Book Buyers Preview is only applicable to full-color books but may be purchased separately for black & white books. Google 

and Amazon search programs are not applicable to full-color books.


• Book Buyers’ Preview 

• ForeWord Ad - Single Slot 

• Publicity Plan - Pressroom Edition 

• Book Signing Kit 

• Bookseller’s Return Program 

• Add-On Options for Full-Color Publishing: 

(Pick One) 

5 Fresco Illustrations 

Vellum elevates your book into the range of 

full customization. Quality pre-manuscript 

services, such as file conversion and image 

scanning, speed up the publishing process 

and deliver an even more attractive book. 

10 Additional Softcover Copies 

20




• Hardback Format (for Black and White Only) 











$6,999 

















• Book Buyers’ Preview 

• ForeWord Ad - Single Slot 

• Publicity Plan - Pressroom Edition 

21 


• Book Signing Kit 



to full-color books. Book Buyers Preview only applicable to full-color books but may be purchased separately for black & white books. Barnes & 

Noble See Inside, Google and Amazon search programs are not applicable to full-color books.

• Marketing Options for Black and White Publishing (Pick One) 

Stu Taylor Interview 

Library Journal - Single Slot 

Book Trailer with Voice Over 

Hollywood Audition 

• Add-On Options for Full-Color Publishing (Pick One) 

10 Additional Fresco Illustrations and 

Ingram Children’s Advance Mag -Single Slot 

10 Additional Softcover Copies 

Standard Book Trailer-- Stand Alone 

Our mid-range package delivers the multiple 

advantage of Vellum with an added punch. 

Scroll’s keyword is more: more free copies, 

more manuscript options, and more inclusive 

services, including Trafford’s brand-new inhouse 

illustration and line editing. 

22




• Hardback Format (for Black and White Only) 

5 
















• Gold Seal Opportunity 

• US Review of Books – Standard 

$1,199 

23 



to full-color books.

This essential package appeals to no-nonsense authors looking for something more 

cost-effective and all-inclusive. The simple, straightforward design of Scribe lets your 

work convey its message without distractions. 

16 24

25 

$8,999 
























• Illustration Service 


• Standard Data Entry Service 

• Editorial Service 

• 80 Author Softcover Copies 



• Esquire Leatherbound Edition 




• Book Buyer’s Preview (for Full-Color Only) 









Folio elevates your book to an entirely new level 

with a stunning range of quality services for 

the serious author, such as in-depth content editing 

and reviews from prestigious magazines 

like ForeWord Clarion. 

26

$12,999 





















• Image Insertion (125 for Black and White, 

Unlimited for Full-Color) 

• Illustration Service 


• Standard Data Entry Service 

• Editorial Service 





• Esquire Leatherbound Edition 




27 





• Book Buyer’s Preview (for Full-Color Only) 





• US Review of Books – Premium 

• ForeWord Clarion Book Review 

• Kirkus Book Review 

Our most exemplary book package rewards you with total artistic expression. Tapestry presents 

a complete array of editing and production services to ensure the highest quality for your published 

book. Get our cutting-edge iPad option for children’s publishing; we also offer 4 copies of 

your book in our Esquire foil-stamped leather-bound edition, plus full reviews from three of the 

foremost book review magazines. 

28

Custom Publication 

Trafford is an independent book publisher that produces quality books for the international 

market. We offer a complete custom publishing service, working with artists, writers, businesses 

and organizations to produce a range of products, from small promotional paperbacks right 

through to beautifully bound, full color, coffee-table books. 

$4,999 

29

Our tailored publication service is best suited 

to individuals with specific needs beyond Trafford’s 

Core Publishing Packages. From interior 

manuscript formatting, to cover design, paper 

choice, fonts, illustrations, color, printing, 

binding, inserts and even hand-made jewel 

boxes to encase your book, the Custom Publication 

Service has a comprehensive menu of 

services that covers any and every aspect of 

the publishing and printing world. 

From the $4999 Custom Publication Service 

fee, $4000 will be credited to your first print 

run and is fully refundable should you elect to 

not move forward with a print run. The $4000 

print run fee identifies artists who have a clear 

vision for their project. You will work closely 

with two coordinators: your personal print co- 

ordinator and your design coordinator. Your 

personal print coordinator will work with you 

on your desired book specifications that will 

cover everything from book format to warehousing 

and everything in between. You will 

then receive a custom quote specifically designed 

to cover your unique specifications. 

Once your specifications are locked down, 

you will work with your personal design coordinator 

who will lay out the front and back 

cover exactly as you envision and work closely 

with you to customize the interior to your 

specifications. The fee for design and interior 

formatting is $999 and this service fee is not 

refundable. However, if you opt to refund the 

print run charge, you can still enjoy the standard 

Print-On-Demand Scribe Package for 

$999. 

30

Editorial Services 

Even the best writers make occasional mistakes. Trafford’s Editorial Services draw on skilled and 

experienced editors who polish your writing and help your book reach its best quality. 

Core Editorial 

These are the building blocks of a good book: 

grammar, spelling, punctuation, capitalization, 

and sentence structure. 

Line Editing ($0.029 per word) – Our editorial 

experts will not only check your manuscript 

for more pervasive errors in spelling, grammar 

and punctuation, but will also make suggestions 

on sentence structure and word choice. 

Content Editing ($0.035 per word) - The Content 

Editing service provides extensive restructuring 

for manuscripts that need more 

attention than Line Editing can provide. 

Content Editing Plus ($0.042 per word) - This 

service is ideal for manuscripts that need 

more work on sentence structure and grammar 

than basic Content Editing can provide. 

Advanced Editorial 

Have you ever looked over your manuscript 

and had the nagging feeling that you needed 

to fix something, but didn’t know exactly what 

it was Sometimes manuscripts need specialized 

attention that goes beyond the basics of 

grammar, spelling, and punctuation. Our experienced 

editors take a more extensive look 

at your book’s content and make high-level 

stylistic considerations, including content, 

plot, and pace. 

31

Developmental Editing ($0.064 per word) - 

The Trafford Developmental Editing service 

combines three editorial services into one 

package: Developmental Editing Evaluation, 

Line Editing, and a Quality Review. 

There is a 5,000-word minimum charge for all 

editing services. 

32

Book Formats 

Trafford offers some of the most versatile book formats in the publishing business–from small 

children’s books to oversized coffee table books, softcovers, hardcovers, e-book, audio books 

and leather-bound editions. Make the book you’ve always wanted and with Trafford print-ondemand 

technology, your book never goes out of print. Black and white Trafford books will also 

be downloadable in electronic format (e-book). Earn royalties from this new and growing market. 

The e-book is a fast and easy resource that can reach millions of readers. Give your readers 

instant access by choosing Trafford e-book publishing. 

33 

Print Format 

These traditional formats are available in several 

different sizes, including custom sizes not 

usually offered by other publishers. 

Softcover – Formatted as trade paperbacks 

featuring better production quality, a larger 

size, and a higher retail price than a mass-market 

paperback format. This is included in all 

publishing packages. 

Hardcover $350 – Durable cloth binding, an 

embossed spine, and a full-color dust jacket 

that allows room for a descriptive summary of 

your book and your author biography on its 

inside flaps. 

Leather-bound – Trafford presents a series of 

beautiful leather-bound editions which will 

make your book the pride and joy of any private 

library. These highly collectible volumes 

come in three formats: 

• Esquire - $249 

• Magistrate - $500 

• Regent - $1000

Electronic Format 

An electronic version of your book can be downloaded and read on a 

computer, reader, or handheld PDA. 

Digital Formatting & Distribution (eBook) – This provides digital reformatting 

of your book’s content (book block and cover) for the leading 

digital devices on the market. Your ePub file gives millions of digital 

content buyers access to your book. This is included in all publishing 

packages. 

App Publishing – Through our new App 

Publishing services, your book will be transformed 

into an application available for sale in 

the App Store. Users can easily search for, 

purchase and download your book into their palm. 

o Up to 1000 words- Revolution - $799 

o 1001-2000 words- Revolution - $999 



*Maximum of 1000 words. Other rates apply for 

books with more than 1001 words. 

34

Design Services 

Go ahead and judge a book by its cover— 

your readers will, too. 

In the modern publishing world, the objective 

of a good book design is not only to beautifully 

represent your work but also to attract 

readers to pick it up and leaf through it. A 

brilliantly designed cover and well-composed 

interior layout requires detailed planning and 

precise execution. Trafford’s expert team of 

designers incorporates your photos, graphics, 

sketches, and ideas to create a professionally 

designed book. 

35

Interior Page Layout 

Our experienced book layout technicians ensure the interior of your manuscript is professionally 

customized to your specifications. 

Custom Layout Technician Custom price; depends on work required 

Table of Contents (2 or More) $25.00 per item, first one free 

Table Creation 

$10.00 per item 

Footnote Formatting 


Endnote Formatting 


Custom Headers 

$2.00 per chapter 

Black & White Image Insertion $5.00 per item 

Color Image Insertion 


Interior Revisions (Block of 25) $100 

36

Cover Design 

The cover is your first opportunity to connect with 

potential readers. That’s why at Trafford we make sure 

that your cover meets the professional standards for 

commercially successful books. After all, when a book 

is on the shelf, potential readers don’t look to see how 

it was published. They only know whether the cover 

image draws their attention or the back cover copy 

makes them to want to read more. These elements 

make a great cover, and that is why we pay attention 

to these details when we publish your book. 

Custom Covers - Your cover needs to be as unique as 

your manuscript. At Trafford, our expert design team 

will help you create a custom cover for your book. 

Professional Art Direction - Drawing from years of 

publishing experience, our expert cover designers can 

enhance your book with art direction that will set your 

book apart. 

37

Cover Revisions (Text) $25 - Text changes range from replacing a few words, correcting punctuation, 

adding additional quotes and other information, to completely replacing sections of cover 

text. 

Cover Revisions (Image/Design) $70 - Changes to imagery and design elements on the cover 

layout that are not text changes can be completed through this service. 

Stock Images 

All books published via the Trafford standard publishing packages receive custom-designed covers, 

produced in full color. Within the realm of this custom-designed cover, you have the option 

to choose two images, free of charge, from the millions found through Thinkstock. Authors may 

also add stock images for $12 each. 

Illustration 

Make your work come alive with Trafford’s new Illustration Services for your book. We offer you 

a choice between black and white or full color illustrations, as well as a variety of art styles and 

levels of detail. Our experienced team of designers and illustrators work closely with you to 

create work exactly the way you envisioned. 

1 Illustration 10 Illustrations 25 Illustrations 

• Fresco $149 $1,175 $2,750 

• Impression $175 $1,650 $3,750 

• Illumination $325 $3,125 $7,350 

38

Book Production 

Pre-Production Manuscript Services 

Relieve the stress of preparing your manuscript for submission 

by letting us handle it. Trafford’s expert services ensure your 

manuscript is ready for the publishing process. 

• Manual Content Submission - $100 

• Basic Manuscript Formatting Corrections - $2 per page 

• Extensive Manuscript Formatting Corrections - custom price 

• Data Entry - Standard - $3 per page 

• Data Entry - Romance - $4 per page 

• Data Entry - Handwritten/Difficult - $5 per page 

• Large Image Scanning - custom price; 

• Black & White Image Scanning - $5 per image 

• Color Image Scanning - $10 per image 

• Manuscript File Conversion - custom price 

• Graphic File Conversion (Block of 25) - $49 per block 

• File Merging - custom price 

• Image Extraction - custom price 

39

Post-Page Layout Services 

Trafford allows these last-minute changes to your 

book even after your manuscript has been prepared 

for publication by our designers. 

• PDF Retech - $50 

• Resubmission (One Version) - custom price 

• Resubmission (Two Version) - custom price 

• Retech - $275 

• Title Change After Set-up - custom price 

• Computer Generated Keyword Indexing: 

Up to 500 Entries - $200 

Up to 700 Entries - $300 

Up to 1,000 Entries - $400 

Custom Quote 

40

Marketing Services 

If you want your book to sell, you have to be just as inspired and assiduous as you were while writing 

it. However, unlike the deeply personal experience of writing, marketing a book usually works 

better with strategic planning. Regardless of your publishing goal, our Marketing Services provide a 

dynamic platform that allows you to promote your book or yourself as a published author. 

The Publisher’s Preference 

If you want to break into traditional publishing as well as make a name in indie publishing, Trafford’s 

Publisher’s Preference marketing bundles are perfect for creating a buzz with the publishing world’s 

heavy hitters. 

Publishers’ Prime Prospect $13,999.00 – Get your name into 

the sight line of international distributors and booksellers 

with this extensive advertising package. 

• Double Print Ad in Publisher’s Weekly Magazine 

• Single Slot Ad in Bookseller Magazine 

• Single Slot Ad in the New York Times Sunday Book Review 

• Literary Agent Reading Service 

Publishers’ Intro $11,999.00 – This essential publicity package 

will put your book in several publications widely read by 

various agents, publishers and booksellers. 

• Single Slot Ad in PW Magazine 

• Single Slot Ad in the NY Times Sunday Book Review 

• Stu Taylor Interview 

• Literary Agent Introduction Service 

Publishers’ Brief $6,999.00 – Start strong in your campaign 

to get your noticed by book agents, publishers and booksellers. 

• Single Slot Ad in PW Magazine 

• Single Email Marketing Campaign 1 Million 

• Simple Agent Selection Service 

41

Legacy Marketing Packages 

Designed to promote a masterpiece that transcends 

time, Trafford’s Legacy Marketing Packages 

are a way to immortalize your written oeuvre 

for the very special people in your life who 

deserve nothing but the best. Create and leave a 

beautiful keepsake with these Legacy Marketing 

Packages. 

The Heritage Class $13,999.00 – A noble gift for 

posterity with an all-inclusive range of premium 

printed materials and first-rate multi-media promotional 

tools. 

• Postcards 

• Bookmarks 

• Author Video at Author’s Location 

• Podcast 

• Family Interview 

• Social Media Marketing 

• Books especially packaged to be sent to your family 

and friends 

The Lineage Class $9,999 – Reach your loved 

ones with this tailor-made, multimedia book 

bundle. 

• Postcards 



• Podcast 



and friends 

The Insignia Class $4,999 – A customized memento 

to help you connect with your nearest 

and dearest. 

• Postcards 




• Books especially packaged to be sent to your 

family and friends 

The Herald Class $2,999 – Let your book transcend 

generations with this enduring family remembrance. 

• Postcards 



and friends 

• A Standard Book Trailer to send a message to your 

loved ones 


Trafford’s Legacy Marketing packages are a way 

to personalize your book for the people in your 

life who have helped encourage your creative 

spirit. 

42

Hollywood Star Maker Marketing 

Give your book the star treatment with Trafford Publishing’s range of multimedia marketing. The 

Hollywood Star Maker marketing services get your book noticed by Hollywood agents and producers, 

as well as spreading the word to potential readers across the media sphere. 

The Red Carpet Package $20,999.00 – Trafford’s crew of professional 

actors and producers breathe life into your story with a Hollywood 

Book Trailer. The trailer will be reviewed by a professional 

film agent who pitches to studios such as NBC Universal, Time Warner, 

Lionsgate, Sony and other well-known media outfits. We also 

take your trailer viral with social media and press releases. 

• Hollywood Book Trailer 


(Embed & tweet video, create Facebook Fan Page) 

• Hollywood Gatekeeper 

• Book to Screen – Treatment 

• ASI Publicist Service 

• Publicity Plan – NetSpeak Edition 

43

The Silver Screen Package $10,999.00 – Bring the compelling 

visuals of your book to life with the Trafford Book to 

Screen Treatment. Then create and build a fan following, 

and get the attention of film and TV producers and writers. 

• Book to Screen – Treatment 


• Press Release Campaign to 100 Film Media Outlets 

• Standard Book Trailer – Stand Alone 


• ASI Publicist Service 


The Marquee Package $3,999.00 – Our professional voice 

actors and expert design team add dynamism to your story 

with a Premium Book Trailer. Then our marketing specialists 

build up your media presence with social media and press 

releases. 

• Premium Book Trailer 


• Press Release Campaign 100 to Film Media 

• Publicity Plan Pressroom Edition 


44

Internet Marketing 

The most effective, widespread and easy-access market for any author. Reach a global audience 

with these tailor-made services. 

Author Web Site Setup $399.00 – Set up your own Web site with easy-to-use templates, numerous 

graphics, a wide variety of background colors and helpful e-mail and telephone support. 

Social Media Setup $799.00 – Put your book in 

front of millions of potential readers through 

fast-growing social media sites like Facebook 

and MySpace and book-focused communities 

like Shelfari and Goodreads. 

45

Google and Amazon Search Programs $75.00 – It is critical that your book’s content is indexable 

and appears in two of the most prolific book search tools available: Google Book Search and 

Amazon® Search Inside!. 

• Your book is included in search results when matched with relevant keywords. 

• Sample pages of your book are available for pre purchase viewing. 

• 1-Click ordering process is available once your book has been viewed. 

• Your content is visibly copyright protected. 

Barnes and Noble See Inside $75.00 –With See 

Inside, BarnesandNoble.com customers get a limited 

preview of your title – just enough to sample 

the book, as if they were browsing in a bookstore 

or library. Customers can not only navigate the 

pages through the navigation bar, they can also 

enter a keyword in the search box and find pages 

from your book which include their search term. 

46

Video Services 

Trafford Book Trailers cross media genres and 

create a lasting impression. Make your book 

come to life and express your creative intent 

with any of our exciting Video Services. 

Hollywood Book Trailer $19,999.00 – With 

professional actors and Hollywood producers, 

your video will be a high-quality piece that 

you’ll be proud to show off. 

Author Video at Author’s Location $4,999.00 

- Filmed at a location of your choosing, your 

video will be produced by industry veterans. 

Premium Book Trailer $3,999.00 – This unique 

and exciting way of marketing your book will 

surely catch your readers’ eyes. 

Standard Book Trailer $1,899.00 – Your 

professionally-crafted Video Book Trailer can 

be posted on your Web pages, YouTube, in 

e-mails, and other well-known sites. 

Core Publicity 

Get your book noticed via a unique platform 

created by our core publicity services. 

Publicity Plan – Pressroom Edition $399 – This 

media platform is perfect for the author who 

recognizes the importance of media attention 

to his book’s success but is on a tight budget. 

Trafford maintains an extensive database of 

TV and radio stations, newspapers and online 

news sources from which we will develop a list 

of at least 500 targeted media outlets to receive 

your press release. 

Publicity Plan – NetSpeak Edition $1,199 –This 

service features a professionally-written press 

release optimized with keywords and distributed 

to more than 30,000 opt-in journalists 

and more than 250,000 news subscribers. Your 

press release may get the attention-and eventually 

coverage, by various media which can 

increase your bookselling potential. 

47

Publicity Plan – Broadcast Edition $4,199 – 

With this service, you will get a creative and 

customized Author Video to be included in 

the press release distributed to media outlets. 

The video will also be posted in leading video 

sites such as YouTube and Metacafe. 

Book Reviews 

Kirkus Indie Book Reviews – For more than 

75 years, Kirkus Reviews has provided book 

reviews for an influential audience of librarians, 

bookstore managers, literary agents, 

and more. Trafford has teamed up with Kirkus 

Indie, a review service from the editors of 

Kirkus Reviews, to offer three review options 

that combine the credibility given by a book 

review with the promotional power of e-mail 

and advertising. 

• Kirkus Indie Basic – $2,599 

• Kirkus Indie Advanced – $3,599 

• Kirkus Indie Premium – $5,599 

BlueInk and Trifecta Reviews – Whether 

a book is traditionally published or selfpublished, 

whether an author is a seasoned 

professional working on a series or a novice 

with a first title, a book review is essential to 

be competitive in the publishing industry. 

BlueInk Reviews is the first review service 

dedicated exclusively to self-published books. 

It is founded by two book publishing pros— 

an internationally-known literary agent and 

an award-winning book review editor. 

• Blueink Standard - $999 

• Blueink Priority – $1,199 

Banking on three reputable reviewers from 

different sides of the publishing industry, Trafford 

now offers the Trifecta Review Service to 

cater to authors who want an unbiased and 

professional critique of their work. 

• The Trifecta Review – $3,000 

48

Advanced Publicity 

For authors who want to make a serious long-term commitment to make their book successful, 

we offer a number of services to help them build and maintain their platform. 

PR Newsfront $5,999 – A 6-week campaign by a personal publicist who will approach media 

outlets about the author’s book. This is enhanced with a web-optimized press release, an online 

radio interview and an email campaign. 

Web Newsfront $7,499 – This combines the expertise of your personal media publicist with the 

far-reaching capabilities of social media. This is a multi-faceted service that will provide information 

about your book and allow you to interact with potential readers. 

Video Newsfront $9,999 – A picture–or in this case 

a video–is worth a thousand words. In addition to 

your personal publicist, radio interview, press release 

and social media set-up, this package gives 

you a professional Author Video, allowing you to 

present yourself more to your potential readers. 

New Media Publicist $4,999 – This service will 

launch your presence in social media by providing 

you with a social media publicist for a 6-week 

campaign, helping you identify your target audience, 

develop an editorial calendar and assist you 

in writing your blog posts. 

49

Expert Positioning Services 

Trafford presents an effective way for authors to reach producers, hosts, and program directors 

at radio and television stations throughout the United States and Canada: the RTIR Advertising 

Program. 

The Radio-TV Interview Report (RTIR) is a publication that is widely used by members of the 

media to discover intriguing guests and topics for their television and radio programs. Published 

twice a month, RTIR contains paid advertisements from 100 to 150 authors and other spokespeople 

who are available for live and in-studio interviews. Each advertisement contains possible 

topics for discussion, including authors’ areas of expertise, as well as authors’ contact information 

for the purposes of arranging interviews. The magazine’s professional copywriters will then 

use these materials to develop your ad’s content—at no additional cost to you. Once the ad is 

written, Trafford will e-mail a copy for your review and approval; you may request any necessary 

changes before the ad goes to press. 

RTIR Ad Program Half Page/1 Issue $795.00 

RTIR Ad Program Half Page/2 Issues $1,500.00 

RTIR Ad Program Half Page/3 Issues $2,175.00 

50

New York Times Media Marketing $5,499.00 

Reaching as many as 1.7 million readers per 

week, the New York Times Sunday Book 

Review is considered the most prestigious 

book review source in the United States. 

51 

Advertising 

Advertising in a high-profile national publication 

is a great way to announce your book to 

the world. However, it is prohibitively expensive 

for an individual author to design and 

purchase an ad in most national publications. 

Through the Trafford advertising program, 

you get access to a variety of affordable and 

convenient opportunities to promote your 

book in well-known publications like Fore- 

Word Magazine, Publishers Weekly and New 

York Times. 

ForeWord Ad $450.00 

New York Review of Books Ad $875.00 

Quill & Quire Packages : 

Direct your marketing efforts toward the 

audience you’re aiming to capture with 

country-specific print and online advertising. 

Trafford has teamed up with one of the most 

recognized names in the Canadian book 

and publishing industry, Quill and Quire, to 

put your book in the spotlight with Canada’s 

book-buying decision makers. 

• Quill & Quire Starter Single - $1,499 

• Quill & Quire Classic Single - $4,999 

• Quill & Quire Online Exclusive - $3,999 

• Quill & Quire Quarter Standard - $5,999 

• Quill & Quire Half-Page Highlight - $7,999 

• Quill & Quire Full Impression - $11,999

Publishers Weekly Marketing Program 

Feature your book in the publishing industry’s leading periodical, Publishers Weekly, and put 

your book in front of the biggest names in the book industry. 

Essential Print $2,999.00 

• Single Print Ad in Publishers Weekly Magazine 


• Publicity Plan – Pressroom Edition 

Primary $7,999.00 

• Double Print Ad in Publishers Weekly Magazine 

• Website Impressions 

• E-Newsletter Ad 

Essential Online $3,599.00 

• Single Book E-mail Campaign 


• Boombox ad 

Advanced $12,499.00 

• Half-Page Print Ad in Publishers Weekly Magazine 


• E-Newsletter ad 

Core $5,999.00 

• Single Print Ad in Publishers Weekly Magazine 


• Online Ad 

Expert $19,999.00 

• Full-Page Print Ad in Publishers Weekly Magazine 


• E-Newsletter ad 

52

Ingram Catalog Marketing 

Trafford has formed a strategic partnership 

with Ingram, America’s largest book marketing 

and distribution company. This collaboration 

uses Ingram’s network of booksellers, 

librarians and specialty retailers that rely on 

the company’s selection of print magazines, 

online catalogs, e-newsletters and other 

book-related products in the industry. 

Ingram Print 

& Online Catalog Marketing $ 3,499.00 

Ingram Children’s Fundamental $ 1,999.00 

Ingram Children’s Premier $ 3,499.00 

Ingram Library Fundamental $ 2,499.00 

Ingram Library Premier $ 3,999.00 

Library Market and 

Children’s Market Packages 

Trafford and Baker & Taylor have teamed up 

to offer our authors a collection of exclusive 

marketing services that puts your book in 

front of thousands of children’s book industry 

decision makers. Your book will be featured in 

Forecast Catalog, Baker & Taylor’s most extensive 

publication, and their Emergent Voices 

microsite which is a trusted source for thousands 

of book-buying decision makers to discover 

new titles. 

Children’s Fundamental $ 3,399.00 

Retail Gateway $ 3,999.00 

Children’s Gateway $ 4,399.00 

Library Fundamental $ 3,399.00 

Library Gateway $ 4,399.00 

53

Reader’s Digest Marketing Packages 

Trafford has teamed up with one of the most recognizable brands 

and one of the best-selling consumer magazines in the U.S. – the 

Reader’s Digest Magazine! Promote your book with the trusted 

global publisher and distributor that connects more than 130 

million consumers around the world. 

Reader’s Digest Essential - Single Slot $12,999.00 

Reader’s Digest Essential - Double Slot $25,599.00 

Reader’s Digest Essential – Full Page $72,599.00 

Reader’s Digest Executive - Single Slot $25,599.00 

Reader’s Digest Executive – Double Slot $50,599.00 

Reader’s Digest Executive – Full Page $145,599.00 

Have additional questions 

Contact a marketing consultant at 888.232.4444 

today to find out more about Trafford’s 

exclusive marketing programs. 

54

Distribution 

Once your book is published, we will make 

it available for order in the Trafford bookstore, 

Barnes & Noble.com, Amazon.com, and 

thousands of other retail outlets worldwide 

through the Ingram and Baker & Taylor book 

distribution networks. 

Our bookselling offerings also include special 

author-only volume book discounts and 

a Booksellers Return program that alleviates 

risk and allows bookstores to return unsold 

copies of your book. 

Pricing 

You determine the price of your book. Some 

constraints apply, such as a fixed cost for the 

cover and page count, plus the distribution 

cost and royalty amount, but ultimately you 

establish the final book price. The cover cost 

and page count determine the minimum base 

price for the production of your book. The distribution 

and royalty amounts are displayed 

after you choose the total selling price. 

55

Post-Publication Customer Support 

Your publishing experience with Trafford does not end 

with the publication of a book. Our team of consultants 

will continue to be available for you whenever you have 

questions about your book or marketing campaigns. You 

can easily reach us at 1.888.232.4444 for 24-hour customer 

support. 

Author Circle 

Our website also has an author-only area where you can 

find or post news about your book, communicate with 

other authors, or learn about upcoming book events and 

ask about getting involved. 

Featured Author 

Recognizing your achievement is important to us. If your 

book makes it to our bestseller list, is featured in a media 

article, wins an award, or otherwise stands out, we may 

get in contact with you about being the Featured Author 

of the Month. 

56

Lifetime Support 

One of the greatest benefits of indie publishing is the print-ondemand 

aspect: your book never goes out of print. Trafford’s 

professional staff is available to you for just as long. These are 

some of the benefits of being part of the Trafford community. 

My Account 

When you become a Trafford author, you can access this webbased 

portal to keep up with the progress of your book. With 

My Account, you can: 

• Check your book sales and royalties regularly 

• Make changes to your book information on our website 

• Place orders with your author’s discount 

• Take advantage of special offers only available to Trafford authors 

57

What our authors are saying 

“It is great that you have this publishing service for authors because if you’re not a well known or established 

author and you send your book to a big time book company, it will probably get no further 

than the trash can. Think of how many great books never got published because of this. Many people, 

myself included, have been held back because of this. Finally, a way to get published without all the 

other problems.” 

Tim Bramlett, author of Sharkey and the Space Pirates 

“Thank you so much for a beautiful copy of my book. I was more than elated to see your beautiful 

handling of the cover and contents of Rhyme, Reason and Reverence. It was written with commemoration 

and honor in mind and you kept that theme in producing a beautiful cover for the thoughts 

contained in the book.” 

Estella Davis, author of Rhyme, Reason and Reverence 

“I am now working on a screenplay for a movie from another self-published author. Since the release 

of my book in May 2008, I have gained the momentum and self-confidence needed to write the press 

releases and really market my book to the audience which may benefit from reading my book. I am 

donating to libraries and selling to bookstores, as well as person to person.” 

Christie O’Neil Harrison, author of Dear Tommy 

58

Indie means Quality. 

Independent publishing does not sacrifice quality—just the opposite. New Trafford gives authors new 

standards of quality. Our Gold Seal of Literary Excellence rewards books of exceptional merit, and our 

Custom Publication Services ensure complete creative control over your finished book. Trafford’s new 

Authometric ethos means authors benefit from the most competitive retail prices and highest possible 

royalties without compromising quality.

Publish Your Book with the Experts - Trafford Publishing

Create successful ePaper yourself

Delete template?

Save as template?