Open IPTV Forum www.openiptvforum.org

Open IPTV Forum
Overview
Creating a mass-market for the next-generation of IPTV
www.openiptvforum.org

The Vision
Personalized and Interactive
IPTV in a standardized way
via Managed Networks and the Open Internet
Mobility
Sharing
Voting
Advertising
On demand

The standardization issue…
IPTV
• Multiple Standards required by IPTV …
most already exist
• IPTV solutions also include Proprietary
technology
• Integration requirements lead to limited
interoperability and economics of scale
e2e
Service Layer
IMS - Control
Layer
Open IPTV Forum works towards an
interoperable IPTV solution
Transport
CPE - Home Devices
Standardization - a success factor for IPTV mass market

Forum essentials (1)
• What is the Open IPTV Forum
– A global organization involving many of the key stakeholders in the IPTV market
• What are the Forum goals
– To create an end-user mass market for IPTV
– To accelerate the introduction and deployment of IPTV
– To ease the integration of end-to-end IPTV solutions
– To facilitate the creation of IPTV services
• Why is the Forum needed
– No consensual standards exist for IPTV
– Diverse implementation is a barrier to IPTV evolution and growth
– Harmonization of IPTV infrastructure and service development reduces risk for
all stakeholders
• What does the Forum do
– Agree and publish end-to-end specifications for standardized IPTV solutions and
services

Forum essentials (2)
• Who benefits from the work of the Open IPTV Forum
– Service Providers can reduce integration costs and focus on service features and
revenue generation
– Technology and Equipment Suppliers benefit from clear specifications which help
ensure interoperability
– Content and Applications Vendors know the capabilities and limitations of the IPTV
systems they use
• How does the Forum operate
– The steering group provides guidance on the general directions of the Forum and
approves the Forum's deliverables
– Starting with Service and Platform requirements and a Functional Architecture -
technical specifications are developed by the Working Groups.
– Where possible existing standards from established standards bodies are used.
• What is the Forum timeline
– Requirements and architecture specifications for Release 1 are already available
from the Forum's website.
– The Release 1 Technical Specifications will be published during 2008.
– As IPTV service expectations continue to evolve, the Forum will revise and extend
the published specifications in subsequent Releases.

Generic benefits for members
• Be first to know what is happening!
– Influence the shape of the industry
– Early adoption brings first mover advantage
• Ease interoperability hurdles
– Lower the integration cost
– Speed up time to market for IPTV services
• Avoid vendor lock-in & enable choice
– Avoid monopolies
• Opportunity to network with customers, partners and
competitors to promote ideas

Forum Objectives
• Specify an open e2e specification for IPTV including:
– Architecture and interfaces
– Network and terminal functionality
– Interactive and personalized services
– Technology choices for all major functionalities
– A common UNI (User-Network Interface) for Open Internet and managed networks
– Certification of equipment including end user devices and service provider offerings
• The e2e specification shall support:
– A variety of IPTV and internet multimedia services
– Managed networks and open Internet
– Integration with communication services
– Convergence of IPTV and multimedia services across different access technologies
– Easy integration of 3rd Party content offerings
– Various devices in the home network

Forum Intent
• To include all the key players in the IPTV value chain
– CE vendors
– Content providers
– Network Operators
– Service Providers
– Network Equipment Vendors
– Home Network Equipment Vendors
– Broadcasters
• To improve Time-to-Market compared with “traditional” standardization bodies
• To cover all necessary aspects for delivery of IPTV:
– Service discovery
– Content delivery
– Security
– Billing, operations
– Maintenance and management aspects
• To base specifications on existing technologies and standards as far as possible
– Define necessary extensions to fill the gaps in existing standards
– Give feedback to relevant standard bodies
– Candidate technologies (non exhaustive): DLNA, IMS, DVB-IPI, Internet portals, web Browser, multimedia
middleware
• Shall consider the establishment of the certification and logo program to ensure
the e2e interoperability

Single Architecture Supporting
Multiple Service Models
Open IPTV
Common UNI
Managed Network
3 rd Party Content
Provider
Access
Provider
SLA
Service Platform
Provider
SLA
IPTV
Provider IPTV
Provider
SLA
CP
CP
Home
Network
* Triple play Walled Garden
Open Internet
Same UNI for
Managed Network
and Open Internet
SLA = Service Level Agreement
Access Access
Provider
Provider
Service Platform
Provider
SLA
IPTV
IPTV
Provider
Provider
* Portal site Walled Garden
CGM
CP
CGM (Consumer
Generated Media)
UNI = User Network Interface

Open IPTV Features
User Generated
Content
Linear TV & VOD
User centric
& user experience
Interactive TV
Advertising
Covering evolving
market needs
Service Portability
Integration with
Conversational
services
Home Networking
Service Continuity
User Profiling

Intended Time line
OIPTV specification Release 1
Solution specifications
Architecture & Requirements
2007
2008
Aug
OIPTV interoperability specification Release 1
Interoperability
Certification
2007
Oct.
2008

Status of Specification Work
– Release 1 (focusing on fixed-line access to IPTV services)
• Requirements specification approved and published (Sept, 2007)
• Services and Functions for Release 1 approved and published (Sept. 2007)
• Architecture specification approved and published (Jan, 2008)
• Rel. 1 draft specifications for
– AVC
– Content and Service Protection
– Metadata
– Application Environment
– Protocols
• Rel. 1 specs to be finalized in summer, 2008
– Release 2 (to cover also Mobile and Converged TV use cases)
• Requirements draft
Further documents
• White Paper
• Overview presentation
• various presentations at conferences

27 members as of April 2008

Open IPTV Forum Organization
Steering Group
YunChao Hu (E)
Barry Gravenhorst (So)
Helmut Schink (NSN)
Std Coord AdHoc
Jürgen Heiles (NSN)
Admin&Budget AH
Thomas Rex (E)
Working Proc. AH
Hamid Amir-Alikhani
(Pa)
Cert. & Logo AH
Jon Piesing
(Ph)
Requirements WG
Eunhee Rhim (Sa)
Vacant
Architecture WG
Nilo Mitra (E)
Mario Bonnet (TI)
Solution WG
Paul Szucs (So)
Youngsun Yoon of (Sa)
IOT WG
Jon Piesing (Ph)
Vacant
Marketing WG
Helmut Schink (NSN)
Monika Gadhammar (E)

New Members
• The Forum is open for Membership Applicants that are committed to
actively contribute to the agreed objectives of the forum
• The Applicant needs to accept the Terms & Conditions of the Open
IPTV Forum Agreement and state their commitment to the technology
choices within the Technology Framework Document
• The Applicant will be invited to the Steering Group for presentation of
their membership application
• The Membership Application Process is described on the web-site
– http://www.openiptvforum.org/membership.html

www.openiptvforum.org