Media Kit - Premier Guitar

2010
Media Kit
Reach more than 650,000 potential customers every month
with the most affordable print and online package!
Inside:
Multimedia Audience
Print Magazine
Digital Magazine
Website & Social Media
Reader Profile
Ad Sizes and Specs
Sneak Peek Promotion
Publishing Schedule
PremierGuitar.com

$5.95 U.S.
Multimedia Audience
2
5 N E W L E S S O N S • S T R A P L O C K R O U N D U P
THE
VINTAGE
After the Fall
Lone Star Guitar
M A R K E T
THE VINTAGE MARKET
CIGAR BOX GUITARS
Inside the Modern Cult
DAVID GRISSOM
5 PRODUCERS
You Should Listen To
NEW GEAR REVIEWS
VOX, HipKitty, Visual Sound,
Lehle, Grosh, CP Thornton,
Fret-King and MORE
PREMIERGUITAR.COM
AUGUST 2009
Print Magazine
33,011 Monthly Circulation*
PG’s Backstage Pass
Weekly E-newsletter
A catalyst for PG’s online
growth: the Backstage Pass
e-newsletter alerts readers to
web-exclusive content, hot news
items and major features.
Digital Magazine
34,802 Visitors Monthly**
The
Multimedia Network
Web site
612,529 Unique Visitors Monthly***
Welcome to the multimedia home for players who are
serious about their tone.
Every day Premier Guitar attracts a fast-growing audience of tone-obsessed guitarists hungry for new gear. As they research their
purchases, these players rely on PG’s print magazine, digital magazine and website for in-depth information. The fully-integrated
Premier Guitar multimedia network gives them what they crave, exactly how they like it and where and how they want to read it.
Premier Guitar is the only guitar publication to freely offer all its current and archival content online. With PG’s digital magazine
guitarists can read, download and share articles for free. And they’re coming in droves. Premier Guitar now features an
unduplicated monthly multimedia audience of more than 650,000 guitarists.
PG’s online reach includes PremierGuitar.com, the guitar industry’s fastest-growing portal. More than 600,000 unique visitors
log in every month to view web-exclusive articles, daily news stories, gear reviews and PG’s interactive Gear Search service,
connecting visitors with the gear they want.
Together, these three elements – PG’s print magazine, digital magazine and website – fuel Premier Guitar’s uniquely-integrated
multimedia approach to serving the global community of dedicated guitarists.
*2010 Q2 monthly average - verified by printing bills, USPS receipts and single-copy sales reports
**2010 Q2 monthly average - verified by Texterity, Inc.
***2010 Q2monthly average - verified by Urchin 6.0, a Google subsidiary
Click here to subscribe to:
2010
MEDIA KIT
With more than 50,000 opt-in
subscribers (verified with
Delivra software), Backstage
Pass drives traffic to
PremierGuitar.com and the
digital magazine every week –
boosting exposure for your ads
and editorial coverage.
Backstage Pass is also an excellent
vehicle for giveaway promotions.
Ask your ad rep for details.
PG Digital Magazine
PremierGuitar.com

Print Magazine
VOX, HipKitty, Visual Sound,
Lehle, Grosh, CP Thornton,
Fret-King and MORE
5 N E W L E S S O N S • S T R A P L O C K R O U N D U P
THE
VINTAGE
After the Fall
DAVID GRISSOM
Lone Star Guitar
5 PRODUCERS
You Should Listen To
M A R K E T
THE VINTAGE MARKET
CIGAR BOX GUITARS
Inside the Modern Cult
NEW GEAR REVIEWS
$5.95 U.S.
PREMIERGUITAR.COM
AUGUST 2009
3
PG magazine circulation:
33,011 monthly
Verified by printing bills, USPS receipts and
single-copy sales reports
Delivering your message in
all the key places
Your ad in Premier Guitar reaches
customers in these important venues:
• 2,300+ retailers and dealers
subscribe and/or offer PG in
their stores.
The perfect showcase for your gear.
As the flagship of the Premier Guitar family, PG’s print magazine offers readers a highly engaging experience every
month – and provides a great, affordable showcase for your products.
Gear hounds gather around PG magazine’s sumptuous graphics, high-quality paper and information-packed
presentation for their monthly fix of guitar mojo. Most importantly, this community is attracted by tons of meaty,
relevant content:
• Trusted product reviews and new gear updates
• Artist profiles and detailed info on their rigs
• Gear mods and how-to tips from the pros
• Features on builders, designers and luthiers
• Lessons and instruction from Hal Leonard and GuitarInstructor.com
• Recording techniques
The intense dedication of PG’s readers – and their relentless pursuit of tone – makes them a uniquely receptive
audience for new gear and technology…like yours.
• Guitar Center and Sam Ash now
offer Premier Guitar in their
major-market locations.
• 8,000 copies are distributed in
Barnes & Noble, Borders, Indigo,
Walden Books and more.
2010
MEDIA KIT
PG Digital Magazine
PremierGuitar.com

Digital Magazine
Expand your reach online - automatically.
Every time you place an ad in Premier Guitar magazine, your ad appears in our digital magazine edition with links
directly to your Web site. The result A unique, cost-effective boost for your marketing message in the publication
that’s leading our industry’s quest for new online readers.
5 ways you win new business with Premier Guitar’s digital magazine:
1. Increased web traffic: Digital magazine readers can click on the link in your ad and immediately visit your Web
site – 91% of readers use links to visit advertisers’ sites.
2. Deeply committed readers: 78% spend over 20 minutes reading the digital edition; 22% spend an hour or more
soaking up information.
3. High-quality customers: 48% of online readers earn over $75,000. This audience invests heavily in gear – your
core customer.
4. Bigger audience: PG’s digital magazine adds 35,530 readers to the 32,031 who read Premier Guitar’s print
magazine – a total audience of more than 67,000 readers.
5. Long-term exposure: Your ad is permanently archived in our online magazine library – readers keep viewing it
for months and years. Several issues have already topped 600,000 views each.
4
PG Digital magazine:
34,802 monthly visits
(Source: Texterity, Inc.)
You’ll get new customers
on the Web.
PG is the only guitar publication to
offer its entire current and back-issue
magazine content online for free.
Guitarists can search, read, download,
print and share articles for free – and they
can access PG’s digital magazine anytime,
anywhere. That’s why PG’s digital magazine
attracts an average of 34,802 monthly
unique visits…and growing.
This is great news for advertisers:
PG’s online magazine offers you a whole
new audience of customers
who rely on Premier Guitar when
making purchase decisions. All ads
contain Web site links – and 91% of
readers use these links to access
advertiser sites.
Click here to get your free
subscription to PG’s digital magazine.
2010
MEDIA KIT
PG Digital Magazine
PremierGuitar.com

Website & Social Media
PG.com Home page
Video Publishing Web page
PG.com Gear Finder Web page
Social Media
More than 600,000 guitarists are here. You should be here too.
As the fastest-growing online portal in the guitar industry, Premier Guitar’s website attracts more than 600,000 unique
visitors every month. These guitarists love what they see: On average, they spend 20 minutes reading the various features
that PremierGuitar.com has to offer – a testament to the intensity of their interest and desire for in-depth gear information.
They’re drawn to PremierGuitar.com by its expansive content: product reviews, news items, artist interviews,
instructional tools, podcasts and hundreds of videos that take viewers inside factories, demonstrate new gear, and show
how world-class artists get their tone. Adding to the audience, PG’s interactive Gear Search service attracts huge traffic
with more than 50,000 gear items that players can find, buy and sell online.
This huge worldwide audience of customers is primed and ready to learn more about your products. Contact your ad
rep about integrated marketing packages for reaching Premier Guitar online viewers with your videos, banner ads and
promotional giveaways.
5
PG’s Online Network
Attracts New Guitarists
Every Day
Premier Guitar’s network of online offerings
continues to draw new audiences from around
the world. Two key areas are fueling this growth.
1. Video Publishing
No other company delivers the breadth
and depth of PG’s gear videos, and viewers
respond enthusiastically by coming to PG for
video content. Premier Guitar offers over 800
videos (freely accessible at PremierGuitar.com,
YouTube and Blip.TV) that have attracted more
than 7.6 million views – an average of more
than 9,500 views per video!
YouTube: 815 videos, 7,678,725 views
2. Social Media
By embracing social media tools such as
FaceBook, MySpace and Twitter, PG keeps
connecting with new readers. The result: a
constant stream of fresh, new customers who
rely on PG for up-to-the-minute gear info.
Don’t forget to check out Premier Guitar on:
Facebook, MySpace & Twitter
2010
MEDIA KIT
PG Digital Magazine
PremierGuitar.com

Reader Profile
You’ve found your ideal customer...more than 650,000 every month.
Premier Guitar’s gear hounds are relentless in their pursuit of tone. They’re constantly seeking high-quality equipment
and they’ve got money to spend. When they make their next purchase, will they be buying your gear Reach out to
these core customers with Premier Guitar and get their business. A profile of the PG reader...
• Print reader average age: 47.3
• Average household income: $91,655
• Years playing guitar: 21.8
• 94% play electric guitar
• 86% play acoustic guitar
• 48% play bass guitar
• 99% plan to buy gear in the next 18 months
• 48% own 7 or more guitars
• 84% record their own music
• 56% record to produce CD quality recordings
• Readers spend 1.3 hours each month reading
the print magazine
• 91% of PG digital magazine readers use advertiser
links to find information about products and services
• 78% read the digital magazine 20 minutes or longer
• PG readers consider themselves…
- Professional player - 47%
- Recreational player - 66%
- Guitar collector - 32%
- Guitar dealer/product manufacturer - 8%
Source: Harvey Research, Nov. 2009
6
Editorial Contacts
Joe Coffey, Editorial Director
319-447-5550
joe@premierguitar.com
Shawn Hammond, Editor In Chief
319-447-5550
shawn@premierguitar.com
Andy Ellis, Senior Editor
319-447-5550
andy@premierguitar.com
Adam Moore, Senior Editor
319-447-5550
adam@premierguitar.com
Rebecca Dirks, Web Content Editor
319-447-5550
rebecca@premierguitar.com
Chris Kies, Associate Editor / Video Editor
319-447-5550
chris@premierguitar.com
Jordan Wagner, Associate Gear Editor
319-447-5550
jordan@premierguitar.com
Jason Shadrick, Associate Editor
319-447-5550
jason@premierguitar.com
Meghan Molumby, Art Editor
319-447-5550
meghan@premierguitar.com
2010
MEDIA KIT
PG Digital Magazine
PremierGuitar.com

Ad Sizes and Specs
7
ONLINE ADVERTISING SPECS
2-Page Spread
Bleed:
16.25” wide x 11” high
Trim Size
16” wide x 10.75” high
Live Area
15.625” wide x 10.375” high
Cover Positions
Bleed:
8.25”wide x 11” high
Trim Size:
8” wide x 10.75” high
Live Area
7.625” wide x 10.375”high
Full Page Bleed
Bleed:
8.25”wide x 11” high
Trim Size:
8” wide x 10.75” high
Live Area
7.625” wide x 10.375”high
1/2 Page Horizontal
7.25” wide x 4.75” high
1/2 Page Vertical
3.5” wide x 9.75 high
Run-of-Site Banner ad sizes
• Leaderboard: 728x90
• Square: 300x250
• Skyscraper: 300x600
Banner Formats
Static: .jpg, .gif, .tif, .eps
Animated / Flash: .swf
File size: 50k maximum
Video Formats:
File Type: .flv
File size: 10 MB maximum
Frame Size: 300x250
1/2 Page Island
4.75” wide x 7” high
1/3 Page Square
4.75” wide x 4.75” high
1/3 Page Vertical
2.25” wide x 9.75” high
1/4 Page
3.5” wide x 4.75” high
1/6 Page
2.25” wide x 4.75” high
File Requirements
An Adobe Acrobat “Print-Quality” PDF file is our preferred format with fonts embedded and transparency flattened.
Image should be 300 dpi or higher and in CMYK color format. If you’d like to send using a different file format, please
contact your ad rep for details.
New artwork should be posted to our Premier Guitar FTP site at:
ftp.premierguitar.com
username: premier
password: guitar2007
New ad materials (smaller than 5mb) can be emailed directly to: production@premierguitar.com
2010
MEDIA KIT
PG Digital Magazine
PremierGuitar.com

Sneak Peek Promotion
Corner Invitation
8
Here’s What You Get
in the Sneak Peek Package
Sneak Peek is an exclusive peel-away (peel
back) ad that appears in the top corner of all
pages on PremierGuitar.com. Peel back occurs
when mouse touches exposed corner. With
the Sneak Peek package, you can receive:
Peeled-back Background
• HTML-based product overview on
PremierGuitar.com
• Video demo linked to HTML
overview page
Product Overview
Digital Blow-In Card
Sneak Peek: The ultimate product launch promotion.
The Sneak Peek package creates a high-impact introduction for your high-priority project. It’s an intensive one-month
campaign that combines PG’s print magazine, digital magazine, website and E-newsletter – all coordinated to create a huge
buzz around your release date.
If you’re introducing an important new product or event, Sneak Peek offers you a turnkey solution: an affordable, fully-integrated
promotional blitz that delivers more than 2 million impressions to your core customers in print and online. Companies such as
C.F. Martin & Co., Seymour Duncan, Mesa/Boogie, TC Electronic, Bose and Electro-Harmonix have already discovered the power
of Sneak Peek. Take advantage of this value-packed campaign for your next big product launch!
Ask about the“Top Spot” promotion.
The Top Spot promotion gives your product the best seat in the house with a weekly peel-away banner
campaign on PremierGuitar.com. Serving the most impressions and the featuring the most click-throughs,
the peel-away banner is featured on all content pages of PremierGuitar.com for the duration of your
campaign.
• Special advertising section (up to three
pages) in print and digital magazine
labeled “Sneak Peek”
• Promotion as PG’s monthly Premier
Sponsor on the Gear Finder Web page.
• Digital blow-in card in PG’s digital edition
• Leaderboard Run-of-Site Banner
Stop Guessing. Start Knowing.
Ask your Premier Guitar representative
about the PG Persepctives Program.
2010
MEDIA KIT
PG Digital Magazine
PremierGuitar.com

2010 Publishing Schedule
9
Reach new customers across four separate platforms
with the purchase of just one ad!
Premier Guitar’s multimedia approach offers you a unique, cost-effective way to reach customers in print and online.
Whenever you purchase an ad in Premier Guitar, we deliver your message to readers in three formats: in PG’s print
magazine, in PG’s digital magazine, on PG’s freely downloadable iPhone app, and on PremierGuitar.com – an unduplicated
audience of more than 650,000 serious guitarists who are hungry for new gear.
This is great news for advertisers: PG’s
multimedia approach offers you a whole
new audience of customers who rely on
Premier Guitar when making purchase
decisions. With Premier Guitar you reach
these gear hounds in print and online – and
you get the ultimate trifecta to maximize the
impact of your marketing dollar.
PG iPhone App
Advertising Contacts
Gary Ciocci
Managing Director
603-924-0139
gary@premierguitar.com
Jon Levy
Managing Director
818-994-3800
jon@premierguitar.com
Jessica Sullivan
Director of Business Development
661-255-2719
jessica@premierguitar.com
PremierGuitar.com
PG Print Magazine
PG Digital Magazine
Brett Petrusek
Advertising & Artist Relations Director
612-605-1621
brett@premierguitar.com
2010 Publishing Schedule
Issue: IO Due: Art Due: Site Live: Newsstand: Editorial Theme
Jan 2010 11/18/09 11/20/09 12/17/2009 1/5/10 Winter NAMM distribution
Feb 2010 12/18/09 12/21/09 1/12/2010 2/2/10
March 2010 1/18/10 1/20/10 2/11/10 3/2/10 NAMM Wrap-Up
April 2010 2/17/10 2/19/10 3/11/10 3/30/10 Recording & Mics
May 2010 3/17/10 3/19/10 4/15/10 5/4/10
June 2010 4/16/10 4/20/10 5/13/10 6/1/10
July 2010 5/18/10 5/20/10 6/15/2010 6/29/10 Summer NAMM distribution
Aug 2010 6/18/10 6/20/10 7/20/10 8/3/10
Sept 2010 7/18/10 7/20/10 8/17/10 8/31/10
Oct 2010 8/18/10 8/20/10 9/21/2010 10/5/10
Nov 2010 9/18/10 9/20/10 10/19/10 11/2/10 Effects & Stompboxes
Dec 2010 10/18/10 10/20/10 11/16/10 11/30/10 Best Products of 2010
Dave Westin
Retail Sales Manager
515-974-5626
dave@premierguitar.com
Premier Guitar
Three Research Center
Marion, IA 52302
Phone: 319-447-5550
Toll Free: 877-704-4327
Fax: 319-447-5599
2010
MEDIA KIT
PG Digital Magazine
PremierGuitar.com
07072010