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Fall 2007 Newsletter (PDF) - Department of Accounting ...

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Center for Leadership <strong>of</strong> the Digital Enterprise<br />

The Center for Leadership <strong>of</strong> the Digital Enterprise (CLODE) completed its third year <strong>of</strong> operation<br />

in August, <strong>2007</strong>. CLODE’s vision is to be the premier source <strong>of</strong> research and insight for firms<br />

striving to achieve significant value through transformation into a digital enterprise. Digital Enterprises<br />

are contemporary firms that creatively combine information technologies (IT) with their<br />

business processes, knowledge, models and extended partnership networks to continually generate<br />

superior performance and competitive advantage.<br />

In many firms, there is significant anxiety about how<br />

to initiate and sustain business innovation through IT.<br />

Utilizing a constant stream <strong>of</strong> new research and led by a<br />

team <strong>of</strong> faculty experts from the Broad School and key<br />

industry partners, including Dow Chemical, Chrysler,<br />

Motorola, IBM, and Solectron, the center is focused on<br />

exploring how executives can create and lead an effective<br />

digital enterprise.<br />

The center looks at current evolutions and revolutions<br />

taking place in the business environment and develops<br />

the strategic thinking processes needed to promote the<br />

constant freshening that every management team must<br />

implement to avoid the otherwise inevitable obsolescence.<br />

CLODE’s current research themes focus on digital enterprise<br />

insights, governance and strategic orientation.<br />

CLODE Board Members (back row, left to right) Dave Cooper <strong>of</strong><br />

Solectron, Jim Varilek <strong>of</strong> Dow Chemical, Stu Reed <strong>of</strong> Motorola,<br />

and David Gift, MSU Vice-Provost ; (front row, left to right) Pat<br />

Knight <strong>of</strong> IBM, President Simon, and Sue Unger <strong>of</strong> Daimler<br />

cheer the Spartans on to victory over Wisconsin—a social<br />

event at the Breslin Center coordinated with the February<br />

<strong>2007</strong> CLODE Corporate Partnership Board Meeting.<br />

Each <strong>of</strong> these themes is outlined here:<br />

1) Insights into the digital enterprise : The scope <strong>of</strong> this<br />

research focuses on the development <strong>of</strong> the Supply<br />

Chain Operations and Decision Environment<br />

(SCODE), a ‘value chain simulator’ for training managers<br />

to deal with very complex environments and the<br />

resultant data flows needed for decision making.<br />

2) Design <strong>of</strong> governance for the digital enterprise: How<br />

should governance be designed through a combination<br />

<strong>of</strong> structures, processes, information systems, assigned<br />

roles and incentive systems What are the appropriate<br />

high-level metrics<br />

3) Agility and strategic orientation: When should a firm<br />

emphasize agility and alignment in its strategic orientation<br />

What structures and processes will enable it to<br />

institutionalize innovation and transformation What<br />

are the metrics for agility<br />

CLODE has also expanded its vision this past year to engage<br />

more actively in entrepreneurship and economic development,<br />

with primary focus on the State <strong>of</strong> Michigan’s<br />

economic development. We are collaborating with microenterprises<br />

(i.e., small, entrepreneurial entities seeking<br />

their first batch <strong>of</strong> customers) and with the State <strong>of</strong><br />

Michigan to frame creative ideas for economic development.<br />

The transfer <strong>of</strong> knowledge about marketing, operating,<br />

financing, and managing digital enterprises from<br />

CLODE to these new partners should yield promising results<br />

to CLODE and its new partners.<br />

For additional information on CLODE, please visit our<br />

web site: www.bus.msu.edu/clode<br />

<strong>Fall</strong> <strong>2007</strong> <strong>Newsletter</strong><br />

Broad School <strong>Department</strong> <strong>of</strong> <strong>Accounting</strong> and Information Systems<br />

7

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