Fall 2007 Newsletter (PDF) - Department of Accounting ...
Fall 2007 Newsletter (PDF) - Department of Accounting ...
Fall 2007 Newsletter (PDF) - Department of Accounting ...
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Center for Leadership <strong>of</strong> the Digital Enterprise<br />
The Center for Leadership <strong>of</strong> the Digital Enterprise (CLODE) completed its third year <strong>of</strong> operation<br />
in August, <strong>2007</strong>. CLODE’s vision is to be the premier source <strong>of</strong> research and insight for firms<br />
striving to achieve significant value through transformation into a digital enterprise. Digital Enterprises<br />
are contemporary firms that creatively combine information technologies (IT) with their<br />
business processes, knowledge, models and extended partnership networks to continually generate<br />
superior performance and competitive advantage.<br />
In many firms, there is significant anxiety about how<br />
to initiate and sustain business innovation through IT.<br />
Utilizing a constant stream <strong>of</strong> new research and led by a<br />
team <strong>of</strong> faculty experts from the Broad School and key<br />
industry partners, including Dow Chemical, Chrysler,<br />
Motorola, IBM, and Solectron, the center is focused on<br />
exploring how executives can create and lead an effective<br />
digital enterprise.<br />
The center looks at current evolutions and revolutions<br />
taking place in the business environment and develops<br />
the strategic thinking processes needed to promote the<br />
constant freshening that every management team must<br />
implement to avoid the otherwise inevitable obsolescence.<br />
CLODE’s current research themes focus on digital enterprise<br />
insights, governance and strategic orientation.<br />
CLODE Board Members (back row, left to right) Dave Cooper <strong>of</strong><br />
Solectron, Jim Varilek <strong>of</strong> Dow Chemical, Stu Reed <strong>of</strong> Motorola,<br />
and David Gift, MSU Vice-Provost ; (front row, left to right) Pat<br />
Knight <strong>of</strong> IBM, President Simon, and Sue Unger <strong>of</strong> Daimler<br />
cheer the Spartans on to victory over Wisconsin—a social<br />
event at the Breslin Center coordinated with the February<br />
<strong>2007</strong> CLODE Corporate Partnership Board Meeting.<br />
Each <strong>of</strong> these themes is outlined here:<br />
1) Insights into the digital enterprise : The scope <strong>of</strong> this<br />
research focuses on the development <strong>of</strong> the Supply<br />
Chain Operations and Decision Environment<br />
(SCODE), a ‘value chain simulator’ for training managers<br />
to deal with very complex environments and the<br />
resultant data flows needed for decision making.<br />
2) Design <strong>of</strong> governance for the digital enterprise: How<br />
should governance be designed through a combination<br />
<strong>of</strong> structures, processes, information systems, assigned<br />
roles and incentive systems What are the appropriate<br />
high-level metrics<br />
3) Agility and strategic orientation: When should a firm<br />
emphasize agility and alignment in its strategic orientation<br />
What structures and processes will enable it to<br />
institutionalize innovation and transformation What<br />
are the metrics for agility<br />
CLODE has also expanded its vision this past year to engage<br />
more actively in entrepreneurship and economic development,<br />
with primary focus on the State <strong>of</strong> Michigan’s<br />
economic development. We are collaborating with microenterprises<br />
(i.e., small, entrepreneurial entities seeking<br />
their first batch <strong>of</strong> customers) and with the State <strong>of</strong><br />
Michigan to frame creative ideas for economic development.<br />
The transfer <strong>of</strong> knowledge about marketing, operating,<br />
financing, and managing digital enterprises from<br />
CLODE to these new partners should yield promising results<br />
to CLODE and its new partners.<br />
For additional information on CLODE, please visit our<br />
web site: www.bus.msu.edu/clode<br />
<strong>Fall</strong> <strong>2007</strong> <strong>Newsletter</strong><br />
Broad School <strong>Department</strong> <strong>of</strong> <strong>Accounting</strong> and Information Systems<br />
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