Alumni leading to yes - Broad College of Business - Michigan State ...

BROADBUSINESSAn Annual Magazine for Alumni and Friends of the Eli Broad College of Business and the Eli Broad Graduate School of Management at Michigan State UniversitySpring 2008Alumni leading to yes

BROADBUSINESSPublished spring 2008A MAGAZINE FOR ALUMNI AND FRIENDSPublished annually by the Eli Broad College ofBusiness and the Eli Broad Graduate School ofManagement at Michigan State University. Lettersto the editor and submissions to the Alumni Newssection may be sent to:The Eli Broad College of Business501 North Business ComplexMichigan State UniversityEast Lansing, MI 48824517/432-7442FAX: 517/353-0828alumni@bus.msu.eduEDITORConnie LawsonAlumni Relations CoordinatorCONTRIBUTORSHeather HillCommunications ManagerKathy WalshDirector of Marketing and CommunicationsOFFICE OF THE DEANRobert B. DuncanThe Eli and Edythe L. Broad DeanMichael A. MazzeoAssociate Dean for Undergraduate Programsand FinanceCheri SpeierAssociate Dean for MBA and Master of Science(MS) ProgramsDean’s MessageKeep moving forward___________________________________________________ 2Cover StoryBroad alumni leading to yes______________________________________________ 5In my own words…The Broad School taught me that the answer is always yes_____________________ 10Research to RealityIlies finds high workloads harm family life__________________________________ 13Alumni News_____________________________________________________ 14Thank You!_ ______________________________________________________ 30Donor ProfileScott and Pat Eston____________________________________________________ 32BROADBUSINESSAn Annual Magazine for Alumni and Friends of the Eli Broad College of Business and the Eli Broad Graduate School of Management at Michigan State UniversitySprinG 2008ContentsShawnee VickeryAssociate Dean for Academic Affairs andResearchErnest S. BettsAssistant Dean for Multicultural BusinessProgramsEileen WilsonAssistant Dean for Undergraduate Educationand Academic ServicesThe Eli Broad College of Business/Eli BroadGraduate School of Management at Michigan StateUniversity is consistently among the top-rankedbusiness schools in the country, with nearly 6,000students currently enrolled in undergraduate,MBA, master’s, doctoral and executive developmentprograms. Its mission is to excel in the education anddevelopment of business leaders and in the creationand dissemination of knowledge, leading to nationaland international prominence for our core businesses(undergraduate, MBA, MS, PhD, research andexecutive development programs).www.bus.msu.eduMichigan State University is an affirmativeaction, equal-opportunity employer.Alumni leading to yesOn the cover:Navneet Singh Narula (BA Marketing ’00) accepts the first-everMichigan State University Distinguished Young Alumni Award fromBonnie Knutson (PhD ’82, MA ’79, BA ’79), current president of theMSU Alumni Association Board of Directors and professor in TheSchool of Hospitality Business at MSU.01BROADBUSINESSwww.bus.msu.edu

Dean’s MessageRobert B. DuncanKeepmovingforwardWhen I arrived in January 2002 asdean and met staff, students, facultyand alumni, they often commented onmy Mickey Mouse watch. They wouldlaugh and were probably thinking,“What’s with this person?”I would tell them my area is leadershipand strategic change, and Mickey wasthere to remind me (and anyone whoasked) that what we’re doing hereshouldn’t be that hard. We have asimple, straightforward mission: Toexcel in the education and developmentof business leaders and in the creationand dissemination of knowledge,leading to national and internationalprominence for our core businesses(undergraduate, MBA, MS, PhD,research and executive developmentprograms). We need to “Just do it,” tosteal Nike’s tagline.Business schools need to be able tochange so we can be on the leading edgeof developing useable knowledge andthen translating that for the classroomto give our students the toolkits theyneed to become successful globalleaders. I also told them I plannedto teach because I love doing that.I wanted to signal to faculty thatteaching is important.Challenges and opportunitiesBut like any great undertaking —and believe me, being part of aninternationally recognized businessschool is a great and stimulatingendeavor — there are challenges alongwith great opportunities. Yes, statefunding is declining, but our alumniand friends have committed morethan $111 million to our students andfaculty over the course of the Campaignfor MSU. Yes, the competition fortop faculty is driving salaries skyhighand threatening to lure awayour best talent, but in the midst ofthis struggle, the Broad School has02BROADBUSINESSwww.bus.msu.edu

managed to attract and retain worldrenownedresearchers, who also happento be world-class teachers. Our facultycome and stay because they value theircolleagues and they love our students’hunger for knowledge.Our students are the best part ofour experience as faculty members.They range from the very brightestundergraduates you can imagine,with average GPAs in the 3.4 range, toenergetic, thoughtful Full-Time MBAand MS in Accounting students whoview this as their opportunity to gainthe knowledge and experience to besuccessful leaders in the global economy.We also have working professionalsin our Weekend and Executive MBAprograms and in our MS in SupplyChain Management who — amid thepressures of their careers and families— have recognized the value of a BroadSchool master’s degree. They play aunique and critical role in keeping usconnected to the business community,feeding back information that drivesour research and teaching. The samecan be said for the business leaderswho participate in our ExecutiveDevelopment Programs, as theirinsights keep us plugged in to reality.I have never taught any executivegroup where I didn’t learn something.Hopefully the participants felt thesame way.While our smallest student populationis doctoral students, the Broad School’sfuture reputation is disproportionatelyon their shoulders. The impact of theirscholarship will be forever associatedwith our name. These students are ouracademic legacy — they are criticalto the future of business education.One of the best metrics for the qualityof a school is where their doctoralstudents are placed and their long-termcontributions to their academic fields.Leadership and changeThe role of a dean is to have vision— for me it’s always been aboutdeveloping ethical leaders that candrive change and innovation. Thebusiness community does not needbetter managers, it needs leaders. Allof the corporate and governmentalmesses we read about are the resultof a lack of leadership at the top.More importantly, a dean has to bea facilitator, catalyst and prodder tomake change happen. Perhaps thebest characterization is that of anorchestra conductor trying to geteveryone to follow the music and playthe same tune.A critical task here is keeping us focusedon the realities of the business schoolmarket. What are recruiters looking for?What are the emerging strategic challengesfor global corporations? What are theattributes of the global leader? A deanhas to also be very, very careful thathe or she does not drive too hard or youwill get pushback from your colleagues,reminding you that faculty governancedictates that faculty determine theacademic direction of the school. Ihave often pointed out that those ofus in the Deans’ Office are faculty,too. The reply was often, “yeah, sure— but now you’re one of them — anadministrator” (ouch).Walking this tightrope is challenging,often frustrating — and for someonewith my background in leadershipand change — a continual learningexperience. It sure provides greatmaterial for my classes. Remember thisadmonition — it’s a heck of a lot easierto teach leadership and change than itis to do it. The reality is that, if youhave never done it, your understandingof what you are teaching is limited. It’slike the fan in the stands yelling at thecoach about what the coach should bedoing differently.A wild and wonderful rideThe Broad School is an exceptionalplace that has existed for more than sixdecades and has produced some of themost important business leaders of ourtime. The six and one-half years thatI have been dean, though so short bycomparison with the school’s history,have been exciting.It is important to point out that allachievements under any dean arethe result of collaborative efforts offaculty, staff, students, alumni andother supporters of the school. Staffare particularly important to theschool and don’t receive the recognitionthey deserve. They have great insightsbecause they are executing our strategyand are closest to students, prospectivestudents, parents, recruiters, donorsand alumni. The reality is that theyare the day-to-day managers of theschool and thus make it work. Withoutthem we would be lost and would notfunction.I am honored to have been able toparticipate in some great advances,sometimes as a facilitator, sometimesjust as an observer.The opening of the James B. HenryCenter for Executive Development in2001, just before I arrived, has beena much-acclaimed addition to ouroutreach facilities as those of you whohave seen it know.Executive development is crucial forbusiness schools for a couple of reasons:(1) it provides faculty an opportunityto test their ideas in the real world andthus become better teachers in all ourprograms and better scholars focusing onreal world issues; and (2) it provides anopportunity for executives to experiencethe excellent insights of our faculty andthus become advocates for the schooland to go back to their organization03BROADBUSINESSwww.bus.msu.edu

Broadalumnileading to yesOne measure of a university’s successis how alumni engage with their almamater. Do they give generously to thenext generation of students? Do theyvolunteer for advisory boards and otheractivities? Do they stay in touch withone another and follow campus anduniversity news?Certainly anyone would say thatSpartan alumni love Michigan StateUniversity. Alumni “bleed green.” Theyhelped raise $1.4 billion in the latestCampaign for MSU. They visit campus,mentor students and send generationsof their children and grandchildren toschool here.But, oddly enough, paid membershipin the MSU Alumni Association isunusually low. In fact, MSU is at thebottom when ranked among other BigTen schools.So with 2005-2006 MSU AlumniAssociation (MSUAA) membershipshovering around 10 percent of the total400,000 MSU alumni population, theassociation’s volunteer and executiveleadership wanted to know why ... andwhat it would take to get alumni to sayyes to full membership participation inthe organization.Bonnie Knutson, professor in The School of Hospitality Business and current alumnapresident of the MSU Alumni Association (MSUAA), was one of the volunteer leadersof a best practices study that resulted in a new strategic plan for the MSUAA.Broad School faculty and alumni areactively involved in this effort. MSUAAPresident Bonnie Knutson, an MSUalumna and marketing professor in TheSchool of Hospitality Business, puts thechallenge plainly, saying, “We have to doa better job of articulating the differencebetween being an alumnus/a of MichiganState University and being a member ofthe MSU Alumni Association. Becausewe have not, our alumni do not know thatmany of the symbols of Spartan Spiritare in place because of the MSU AlumniAssociation and the alumni who supportthe organization with their dues.”05BROADBUSINESSwww.bus.msu.edu

And the potential for a dynamic alumniassociation goes far beyond thoseexisting programs and symbols toinclude university reputation, degreevalue, rankings and advancement, andtaking MSU and its alumni impact fromland grant to world grant.In that spirit, the MSUAA leadership,with the support of MSU PresidentLou Anna Simon, very seriously andsystematically launched a strategicreview process in 2006. Working witha consulting firm and with input fromalumni, club leaders, faculty andstaff, every aspect of the association’sprograms, services and structurewas subject to critical analysis andwas benchmarked against alumniprogramming best practices elsewhere.The result of the 18-month process is anew strategic plan for the association,approved at the board’s OctoberHomecoming 2007 meeting that will leadthe organization to yes in five strategicareas: value creation, communications,engagement, collaboration andsustainability.Throughout the process, some 14Broad School alumni serving on theNational Board and its committeesprovided business planning and strategyperspectives drawn from their dailyexperiences in corporate, non-profit orentrepreneurial business environments.Best practices: Getting it right“My first year on the board coincidedwith the start of the best practicesstudy,” says Kevin Kelly (BA Economics’79), executive director of the MichiganState Medical Society (MSMS) andpast recipient of the MSU AlumniAssociation’s Distinguished AlumniAward. “From the perspective of thenew guy, I could take an unbiasedlook at the findings as we proceededtoward developinga strategic plan.”Those findingscame, in par t,f r o m s u r ve y s ,interviews anddirect communica t i o n s w i t hre gional clubs,c o l l e g e u n i t s ,deans and otherstakeholders inalumni relationsKevin Kellyprogramming atMSU. The bestpractices study entailed close-upexamination of alumni associationsat the University of California atLos Angeles (UCLA), University ofConnecticut, University of Floridaand the University of Michigan.The study group gave particularattention to processes and practicesfor developing institutional vision,developing transparent goals andobjectives, data-driven decision making,marketing, data reporting, outsourcing,professional expertise and advocacy atthose institutions. In combination, thestudy delivered an unbiased look at theorganization’s structure, its strengthsand weaknesses and the status of itskey relationships.“It was very impressive to me that oncethe issues were identified, the boardleadership acted with velocity towardexecution. That was very strong. Afterall the reports were in, there mighthave been the temptation to say, ‘Well,let’s just think about this awhile,’ or tocall for more study, but there were nodelays,” Kelly says.Start from where you areJohn Hannah, MSU president from 1941to 1969, is known for saying, “Start fromwhere you are.” Association leaders tookSteve Tolethat advice and set the baseline in termsof membership, budget, personnel, andcross-unit relationships, and then asked,“Where do we go from here?”“We really started from zero,” says Kelly,“but we were not embarrassed by theneed for change. Rather, board memberswere energized by the tasks ahead ofthem and like good business people,their response was, ‘I have the capacityand the tools to effect change and makeimprovements.’ The immediate resultof that was outreach to regional clubs,a better understanding of what collegealumni units need, and a move to greaterefficiencies, opportunities to utilizetechnology and strategies to leverageresources and maximize results.”The willingness to change is thebeginning to solving problems, he adds.“That attitude is one my fellow businessalumni (on the board) use to makeimprovements in their businesses everyday. They are not afraid of change. Riskis an accepted part of doing businessthat must be assessed and managed inorder for the business to move ahead.”06BROADBUSINESSwww.bus.msu.edu

A virtuous cycle:Loyalty comes laterAs the association launched anorganization-wide evaluation, changewas already in the works for youngalumni programming. Steve Tole (BAFinance ’03), assistant vice president,Commercial Banking, National CityBank, served on the Young AlumniInitiative Committee in 2005-2006,along with fellow Broad School alumniJoe Mescher (BA Marketing ’04), RobMyers (BA Supply Chain Management’99) and others.“When I was participating in the YoungAlumni Initiative, I was about two yearsout of the Broad School, so I had a clearmemory of my own experiences,” saysTole. “Being able to articulate my ownstudent and new alumni experiences“I certainly wasn’t motivated byaltruism or by an urge to give back,” heconfesses. “I wanted to network and beinvolved for business development.”The reality, he says, is that recentgraduates have just spent four or fiveyears as students and “a whole lot ofmoney” on their education. For thatreason, most recent grads will take partin alumni programming only if theyrecognize the benefits of connection,business development or other valuefrom that association.“We acknowledged that reality so weput a lot of goal emphasis on valuecreation and sustainability for thisalumni segment,” Tole says. Fromthat came recommendations for a newyoung alumni membership pricing[ ]“Asin our businesses, keeping and acquiring(alumni) customers depend on the ability of theorganization to continually show value.”Dave DutchMSUAA National BoardBroad alumni membersJane Adams Dibbern(BA Accounting ’75)Plant Controller, Chemical DivisionProcter & Gamble formerlyGillette Company (retired)Committee: Executive Committee,Board TreasurerDavid P. Dutch(MBA Finance ’97)Vice President,Level3 CommunicationsCommittee: Membershipand MarketingChristopher G. Horner(BA Marketing ’92)Group Manager,Enterprise Marketing,Sprint CommunicationsCommittee: Membershipand MarketingKevin Kelly(BA Economics ’79)Executive Director,Michigan State Medical SocietyCommittee: Strategic Planningand hearing about what broughteach of the committee members intoMSUAA membership really energizedand informed our discussions.”Tole says that soon after graduation hesought out the networking opportunitiesavailable through the West Michiganregional club. “I’d had those kinds of(networking and mentoring) experiencesas an undergraduate at the BroadSchool. It was a culture of connectionthere, and it was a valuable asset for me.That’s what I expected to get from myalumni association after graduation.structure that would offer a fullcomplimentary membership in the firstyear after graduation, and discounteddues over the next two renewal cycles.Allowing alumni who did not elect thecomplimentary membership to takeadvantage of the second and thirdyear discounts also opened the doorto higher young alumni membershipparticipation. The committee alsocalled for expanded career services forall alumni, recognizing the particularvalue of that to early career alumni.(See related article page 16.)John Klein(BA Marketing ’81)Regional Training Specialist,Allstate InsuranceCommittee: Marketingand MembershipPhillip Kuhn(BA Financial Administration ’77)President,Executive Risk Management Ltd.Committee: Leadership DevelopmentFor a complete listing of MSUAANational Board members, visitwww.msualum.com.07BROADBUSINESSwww.bus.msu.edu

In my own words...The Broad School taughtme that the answer isalways yesby Navneet Singh Narula10BROADBUSINESSwww.bus.msu.edu

When I came to this country in 1997,I didn’t speak English, I didn’t haveany money and I wasn’t even surewhat I wanted to do with my life.Furthermore, I didn’t look like anyoneelse — I am a Sikh and I wear a turban.But I knew I could play tennis, and mycoach encouraged me to play tennis forMichigan State.So I first began my studies in medicineat Michigan State. Then I went toengineering. When I changed majorsagain, I came to the Broad School:finance, then accounting and finally Imajored in marketing — I discoveredthat international business/marketingwas what I was looking for, it was me.And maybe that’s the most importantthing I learned at the Broad School: Ilearned who I am. As much as I wantedto fit in, as much as everyone wants to fitin, Michigan State and the Broad Schoolis a place where you are accepted forwho you are; you can be who you are.A push in the right directionPeople like Ernie Betts (assistant deanof Multicultural Business Programs)made me feel like I was a part of whatwas going on, that there was roomfor diversity. Alison Barber (formerlysenior associate dean, now associateprofessor of Management) probablydoesn’t even realize how big a role sheplayed in my career. At first, I was evena little scared of her. I would come toher with the craziest ideas. I wantedto do a study abroad program and Ineeded scholarship money to do it. Shewouldn’t tell me no, and she wouldn’ttell me what I should do, she would justshow me what the next step could be.That’s the kind of solid mentor studentsreally need. Someone who will guidethem.It seemed like everywhere I went at theBroad School, people wanted to helpme. The lesson was always yes. Yes,you really can fulfill your crazy dreams... yes, you can do things outside yourcomfort zone ... yes, you should believein yourself.Navneet Narula, the first ever recipient of the MSUAA’s Distinguished Young Alumni Award in 2007, serves aworldwide community through volunteering in disaster-stricken regions. Above, he is surrounded by orphanedand displaced children who were provided food, medical care and shelter following the Indian Ocean tsunami.A good model for that lesson was GilHarrell (professor of Marketing) — Ihave to say, that was probably the onecourse where I never missed a class. Heinspired us and taught us so much. Hecould have charged us extra for eachclass and we would have paid. He taughtus the 4 Ps of marketing — product,pricing, promotion, placement. Fromthat I have developed 4 Ps of my own,with one overarching P. I call it “4Ps ina pod.”11BROADBUSINESSwww.bus.msu.edu

In my own words...The first P is passion. You have to haveone great passion in your life and mineis tennis. The second P is persistencein giving back to the world. So manygreat things have come to me in mylife — I feel like I am on the 40th floorand I need to send the elevator downto bring others up here. I believe if youhelp just one person, you are truly doingsomething important. The third P ispatience, which is something we all haveto focus on when things are not goingwell. The fourth P is parents — in allof the world, there are only two peoplewho really want you to do better in lifethan they did. My parents, my family,my sister, Tania Kaur Narula (BA SupplyChain Management ’99) are everythingto me.My four Ps are surrounded by a pod,something that is very important to me:prayer. I am a Sikh and my religion isabout discipline, working hard, workinghonestly and remembering His name.It’s okay with me that not everyonehas the same beliefs, not everyone has areligion. But I think we all need faith insomething larger than ourselves to keepus going.Gratitude for good fortuneWhen I received the DistinguishedYoung Alumni Award from MichiganState, I was humbled and honored. Ihave been so lucky: I am 29 years oldand I am an executive in the financialservices practice at Accenture, one ofthe world’s largest management andconsulting firms. I have worked withthe top leaders in the top companies inthe world including SunTrust Banks,Ford Motor Company, Siemens, TheTravelers Companies, Steelcase and TheDow Chemical Company.After spending three months helpingothers after the 2004 Indian Oceantsunami disaster, then working for sixweeks after Hurricane Katrina as arescue team leader and volunteeringin many other capacities in the UnitedStates and in other countries, I see howmuch I still need to give.I have been so lucky. From the BroadSchool and Michigan State, I found outit’s okay to stand out: that’s how youbecome outstanding.Navneet SinghNarula(BA Marketing ’00)Executive-Financial ServicesAccenture InternalLawrenceville, Ga.Navneet Narula received the DistinguishedYoung Alumni Award from the Michigan StateUniversity Alumni Association in October 2007.The award is given annually to individuals whohave distinguished themselves by obtaining ahigh level of professional accomplishment andwho possess high standards of integrity andcharacter to positively reflect and enhance theprestige of MSU. These individuals demonstratea commitment to the university by continuingoutstanding volunteer service on behalf of theuniversity and/or participation and leadershipin meritorious public service on a local, state,national or international level.Narula became personally involved in the 2004Tsunami Relief Operations in South India andNicobar Islands, living in relief camps for threemonths and working with the survivors as ateam leader of an NGO, leading 45 medical andother volunteers. He managed the South Indiaand Andaman/Nicobar Island operation, buildingnew homes, preparing food for survivors,distributing supplies and providing medicalaid. He ultimately committed to provide twoorphaned children with lifelong education.In 2005, he spent six weeks in New Orleansassisting in the relief efforts following HurricaneKatrina. As a rescue team leader, he helped openmultiple relief shelters for survivors, procuringdesperately needed clothes, food suppliesand medical aid. Later that fall, he turned hisenergies to help those suffering in the aftermathof the Southeast Asia earthquake. As part ofhis long-term vision for the rehabilitation of thearea, he pioneered the first computer institute inPoonch, Kashmir.As a result of his many humanitarian projectsand his involvement in numerous charitable andcommunity-building initiatives (including manyin his adopted home city of Atlanta), he wasrecently recognized by Senator Hilary Clintonas among the “Outstanding 50 Asian Americansin Business.” He is a director of United Sikhs,an international non-profit, non-governmental,humanitarian relief, human development andadvocacy organization, aimed at empoweringthose in need, especially disadvantaged andminority communities across the world.12BROADBUSINESSwww.bus.msu.edu

Research to RealityIlies finds high workloadsharm family lifeRemus Ilies received his doctorate from theUniversity of Florida. His research, whichinvestigates the influence of dispositionsand affect on broad organizational outcomessuch as leadership, motivation and jobattitudes, has been published in scholarlyjournals such as Academy of ManagementJournal, Journal of Applied Psychology,Journal of Organizational Behavior,Leadership Quarterly, OrganizationalBehavior and Human Decision Processes,Personnel Psychology, and PsychologicalBulletin. He serves on the editorial boardsof Journal of Applied Psychology, Journalof Organizational Behavior and LeadershipQuarterly.Here’s an all too familiar scenariofor most working adults: It’s been atough day at work, and you’re lookingforward to a quiet evening at home.But something keeps nagging you, andwhen you get home to your family, evenafter working a regular 8-5 workday,you’re still not in a very good mood.Well, there may be a reason...Recent research conducted by a teamof researchers led by Remus Ilies, theGary Valade Research Fellow at theBroad School, showed heavy workloadsinterfere with quality family time,irrespective of the amount of timeactually spent at work during the day.In an article published in the Septemberissue of the Journal of AppliedPsychology, “When Can EmployeesHave a Family Life? The Effects ofDaily Workload and Affect on Work-Family Conflict and Social Behaviorsat Home,” Ilies and co-authors reportthe results of a study conducted overtwo weeks during which employeesreported, on a daily basis, theirworkloads, feelings and work-familyconflict.The results showed employees’ dailyworkloads (e.g., too much work to do,high time pressure) influenced howthey felt at work and at home: Ondays when they had high workloads,employees experienced increased workfamilyconflict (when work interfereswith their family life), irrespective ofthe amount of time spent at work.In addition, the feelings experiencedby employees at home and their levelof work-family conflict influencedemployees’ participation in familyactivities at home. That is, Ilies andco-authors found that the employees’spouses reported that their partnersengaged in fewer social activities(outings with family members, such asvisiting a park or attending a footballgame, visiting relatives or friends withtheir spouse, eating dinner with thefamily, etc.) on days when they reportedincreased work-to-family conflict andless positive feelings.13BROADBUSINESSwww.bus.msu.edu

Alumni NewsBroad forums provide learning,networking and connections to campusThe goal of the Broad Executive Forumis a simple one: to pack the house eachyear with business executives who canlearn new ideas and network at the sametime. The Broad School currently hoststwo successful forum events — one inChicago and one in Detroit — both areorganized by alumni in those cities.Detroit 2007The 2007 Detroit Broad ExecutiveForum board wrapped up its 42ndannual event on Dec. 4, 2007, at theMSU Management Education Centerin Troy, Mich. Keynote speaker GerryLopez, president of Global ConsumerProducts for Starbucks, talked tothe crowd of 200 about global andstrategic marketing. An industrypanel led by moderator Gil Harrell(BA General Business Administration’66, M Marketing ’67), Broad Schoolprofessor of Marketing, discussed theins and outs of branding. Professorof Supply Chain Management KenBoyer opened the forum with aworkshop titled, “Innovating with theInternet: Connecting Supply Chain andMarketing.”“We didn’t have a huge crowd, but thepeople who attended all said they hada really great time,” says 2007 DetroitBroad Executive Forum ChairmanJeff Osborne (BA Accounting ’90).“Mr. Lopez was very interesting andentertaining, and the crowd was theperfect size for quality networking.”15, 2008, in downtown Chicago, will beevaluating their company’s applicationof strategy-structure alignment intheory and practice at two faculty-ledworkshops by Mike Mazzeo, associatedean for Undergraduate Programsand Finance at the Broad School, andRobert Duncan, the Eli and EdytheL. Broad Dean at the Broad School.Keynote presenter for the event will beKen Sommer (BA Accounting ’80), whojoined Visa International in March 2000and recently served as the company’sCEO.Gerry LopezGil HarrellThe Chicago program agenda runs from4 p.m. through approximately 9 p.m.and includes workshops, networkingreception, dinner and keynoteaddress.Registration is available at the BroadSchool’s Alumni Events Web page:www.bus.msu.edu/alumni/events.cfm.Corporate and table sponsorships areavailable.Ken BoyerChicago 2008Participants at the 2008 Broad ExecutiveForum of Chicago, set for Thursday, MayKen SommerMike MazzeoBob Duncan14BROADBUSINESSwww.bus.msu.edu

Broad School offers innovative advanced degreesIf you or one of your colleagues are consideringpursuing an advanced degree, be sure to checkout the Broad School’s various master’s anddoctoral programs:Master in Business Administration• Full-Time MBAwww.mba.msu.edu/• Executive MBAwww.bus.msu.edu/emba/• Weekend MBAwww.bus.msu.edu/wmba/Master of Science• Master of Science in Accounting Degreewww.bus.msu.edu/acc/masters/• Michael L. Minor Master of Science inFoodservice Managementwww.bus.msu.edu/shb/students/graduate/michael_minor.cfm• Master of Science in Hospitality Businesswww.bus.msu.edu/shb/students/graduate/ms_hb.cfm• Master of Science in Supply ChainManagementwww.bus.msu.edu/msc/msscm/• Master of Science in Manufacturing andEngineering Management (Joint degreeprogram with the College of Engineering)www.bus.msu.edu/msc/msmeg/Doctoral Programs• Accountingwww.bus.msu.edu/acc/phd/• Financewww.bus.msu.edu/fi/phd/• Information Technology Managementwww.bus.msu.edu/acc/phd/itm/• Managementwww.bus.msu.edu/mgt/phd.html• Marketing and Supply Chain Managementwww.bus.msu.edu/msc/doc/15BROADBUSINESSwww.bus.msu.edu

Alumni NewsRe-Alumni ^Connections 2008!Whether you graduated in 1958 orwill be graduating in 2008, you havesomething special in common withall 70,000 Broad School alumni: Youwalked some of the same hallwayson campus, you might have had thesame professors for certain classes, youprobably lived in the same dorms ... andyou might find out you now work for thesame companies! That’s why you willwant to explore new ways to reconnectto the classmates you remember — andconnect to the classmates you haven’tmet yet...50-year Alumni Reunion Days — June 5-6,2008 (for alumni from the classes of 1958and earlier)Yes, this is the reunion you have beenwaiting five decades or more to enjoy,so don’t miss your opportunity. Ifyou haven’t been back to campus ina while, you are in for some wonderfulexperiences. And if you are on campusfrequently, you can share with yourlong lost friends what they have beenmissing. Reserve your place early atwww.msualum.com/reunion/recap.cfm.Homecoming Reunion Open House —October 4, 2008Take a tour of the Business CollegeComplex, watch a demonstration inone of the new, hands-on learning labs,speak with the dean — but be ready tolaugh and reminisce with your formerclassmates, because they will be therewaiting for you. MBA alumni, WeekendMBA alumni, Executive MBA alumni,undergraduate alumni and alumnifrom your major will each have theirown “gathering area” in the BroadSchool building, a place where photoswill be displayed. (Be sure to bring yourown photos to share or email them inadvance to alumni@bus.msu.edu.) Wewill also post your message on a Website dedicated to your class or program— Tell us your news!MSUAA launcheslife stage careerresourceNow the career and job search resourcesthat current students use to searchfor internships and jobs are extendedfor alumni. Thanks to collaborationbetween the MSU Alumni Association’sAlumni Career Services and the MSU(student) Career Services Network,both students and alumni will haveaccess to one suite of Web-basedrecruiting and career services tools— MySpartanCareer.com — that willserve them at each “life stage.”Launched as a unified system ofcareer services, MySpartanCareer.comprovides continuity of services at afamiliar Web site location for studentsas they transition to alumni status.“MSU Students who have usedMySpartanCareer.com to post theirresume, find internships and garnerfull-time employment after graduat i o n w i l l f i n d t h e s a m e t o o l savailable to them as alumni,” saysJohn Hill, director of MSUAA CareerServices. “Employers value thisintegrated ‘life stage’ approach as well.MySpartanCareer.com streamlines jobposting and recruiting opportunitiesby allowing employers to use one siteat Michigan State University to reachboth alumni and current students.”MySpartanCareer.com also opensup opportunities to create mentorprograms (student-to-alumni andalumni-to-alumni) as well as virtualcareer fairs that allow alumni to utilizeMSUAA Career Services whatever theirgeographic location.The philosophy behind this approachis simple, says Hill. “At each life stage,from career exploration to emergingmanager to experienced executive,the ‘toolbox’ of services, connectivityand other resources are different.MySpartanCareer.com promises to beAccording to John Hill, new director of AlumniCareer Services at the MSU Alumni Association, thenew MySpartanCareer.com will be a valuable resourcefor all Spartans at all career stages – from campus tothe corner office.that valuable resource for all Spartansfrom campus to the corner office.”For additional information, pleasecontact John Hill, MSUAA director ofCareer Services, at hilljohn@msu.eduor 517-355-7698.16BROADBUSINESSwww.bus.msu.edu

Alumni NewsMore options to stay connectedFrom the Tell Us form on the BroadSchool’s Alumni Web page (www.bus.msu.edu/alumni/connect/tellus.cfm) toAlumni Connections (www.broadalumni.org), the on-line Broad School alumnidatabase that allows you to updateyour contact information, and searchfor classmates and alumni in your area,we’ve been giving you more options tostay connected.Our newest option for Broad Schoolalumni allows you to use the professionalnetworking power of LinkedIn.com tobuild your business connections.As of November 2007, LinkedIn hadmore than 16 million registered users,spanning 150 industries and more than400 economic regions.Build your alumni network withLinkedIn.Many professionals advance theircareers and business goals throughindustry and professional groups,alumni organizations and conferencesthat bring them vital contacts. Toenrich business and career connectionsfor Broad alumni and build a strongerBroad School alumni community, anInternet networking group throughLinkedIn was launched for BroadSchool alumni in November 2007.Why should you join the BroadSchool Alumni Group?As a member of this business alumnigroup you’ll be able to search, findand contact your fellow alumni in arich, on-line networking environment.If you’re already a LinkedIn member,you’ll be able to spot fellow BroadSchool alumni who display the BroadSchool logo in their profile, among themillions of users you can reach throughLinkedIn — or limit your contacts toBroad alumni members only.Expand your network at yourown pace.Visit the Broad School’s alumni Website (www.bus.msu.edu/alumni) tofind your LinkedIn invitation to theEli Broad College of Business alumnigroup. Create your own profile with asmuch information as you like. Choosewhether or not you want to receivedirect contact from other alumni.LinkedIn is an opt-in community.Your information will not appear inLinkedIn without your knowledge andexplicit consent.The Broad School alumni LinkedIngroup is independent of the BroadSchool’s on-line directory, AlumniConnections. There is no connectionbetween the two, and currently there isno interface between the two systems.So, remember to keep your BroadSchool Alumni Connections profile upto date as your career progresses or youchange locations.Not LinkedIn? Don’t miss out!You’ll miss everything if we don’t haveyour current mailing address and email— and your classmates will miss outon your professional successes and lifechanges if you don’t share them withus. It’s easy to keep in touch, even ifyou’re not a member of the BroadSchool’s LinkedIn Group. Use theBroad School’s Alumni Connectionson-line directory to search for formerclassmates, research and connect withalumni who work at your target jobsearch companies, or to find otherBroad School alumni living and workingnear you. Useful search functions likeemployer name, zip code radius, degreeand graduation year make this on-linetool a valuable and free way to findand connect with Broad School alumniaround the world.To use Alumni Connections, simplyregister for your user ID and passwordat www.bus.msu.edu/alumni. Click onDirectory to go to the registration orlogin page.Your direct communications andpersonal updates are always welcomed.Write or phone the Broad School AlumniOffice to report your latest career news,community or industry honors or toshare your campus memories.E-mail:alumni@bus.msu.eduMail:Alumni Relations Office501 North Business ComplexEli Broad College of BusinessMichigan State UniversityEast Lansing, MI 48824-1122Call:Alumni Relations Office(517) 432-7442Fax:(517) 353-082817BROADBUSINESSwww.bus.msu.edu

Alumni News1950sEli Broad (BA Accounting ’54)recently donated $10.5 million toGreen Dot Public Schools, a charterschool district in Los Angeles. Hisgift is expected to triple Green Dot’sdelivery of educational programsand services in the area.1960sJerry DeBoer (BA Marketing’65) has been named secretaryand controller of ConsumersConcrete Corp., producers ofready-mix concrete, concreteblock, architectural concrete blockand other concrete products. Healso serves as a member of theMichigan Concrete AssociationBoard of Directors.Thomas G. Evans (PhD Accounting’69), professor emeritus of theUniversity of Central Florida, hasbeen awarded the John L. LawlerAward for best article published inthe Journal of Accountancy.D a v i d L i c k ( B A A c c o u n t i n g’67) joined the law firm Foster,Swift, Collins & Smith, P.C., as ashareholder. He was previouslythe president of Loomis EwertParsley Davis & Gotting. He servesas an adjunct faculty member inthe College of Natural Sciencesat MSU.John C. Smythe (BA GeneralBusiness Administration ’69) hasbeen named president of CapitolNational Bancorp’s Great LakesRegion, which includes 17 banksin Michigan, Ohio and Indiana.Harold Steinberg (BA FinancialAdministration ’68) has beennamed U.S. senior vice presidentof B’nai B’rith International (BBI),the oldest worldwide Jewishservice organization, founded andheadquartered in New York City. BBIis organized in the United States,Canada, Europe, United Kingdomand Australia.Allen J. Wall (BA Marketing ’67), apartner at Sommers Schwartz, P.C.,in Southfield, Mich., has become anassociate at Collins, Einhorn, Farrell& Ulanoff, P.C.1970sJohn Costello (MBA MarketingManagement ’70) has been namedchief executive officer of Zounds,Inc., of Mesa, Ariz. Costello hasmore than 25 years of generalmanagement, consumer products,retailing and technology leadershipexperience, helping companiesmanage through high changeenvironments from start-ups to $80billion companies.Gary Langenwalter (MBA SupplyChain Management ’69), foundingpartner of ConfluencePoint, asustainability consulting firm, haswritten his fifth book, The Squeeze.Writing about sustainability, hedescribes the journey of a smallmanufacturer from traditionaldecision making to a sustainabilitymodel.Dan Mathews (BA Hotel &Restaurant Management ’66),formerly senior vice presidentand chief operating officer for theNational Automatic MerchandisingAssociation (NAMA) has beenpromoted to executive vicepresident and chief operatingofficer.Mathews is a member of TheFoundation of NAMA Board ofDirectors. He served six years onthe Eli Broad College of BusinessAlumni Association Board ofDirectors and is chairpersonemeritus of The School ofHospitality Business AlumniAssociation Executive Boardof Directors. He was inductedinto The School of HospitalityBusiness “Wall of Fame” in 2001and received the Broad School’sOutstanding Alumni Award in2007.Tim J. Key (MBA MarketingManagement ’74), vice president ofMarket Research and Planning forNationwide Financial in Columbus,Ohio, served as a volunteer judge inthe 2007 Big Ten Case Competitionheld at The Ohio State University. TheBig Ten Case Competition challengesone MBA student team from eachschool in the Big Ten AthleticConference to analyze a complexbusiness case and present theteam’s recommendations to a panelof industry and academic experts.Gary Malburg (BA Accounting ’78),treasurer, Steelcase, Inc., was aBroad School Finance Lecture Seriesspeaker in 2007. He presented thetopic, “Investing in Global Markets— the Importance of FinancialLeadership.”J a m e s B o s s c h e r ( B AFinancial Administration’71), treasurer, Trinity HealthCare, was elected to the BroadSchool’s Alumni AssociationBoard of Directors for a threeyearterm beginning in 2008.Craig Menear (BA PersonnelAdministration ’79) has beenpromoted to executive vice presidentof Merchandising at Home Depot.He previously served as senior vicepresident of Merchandising.Steven D. White (BA BusinessAdministration ’74) was recentlyappointed president and chiefexecutive officer and member ofthe board of directors of SV Solar,after serving as an advisor throughthe early stages of the company andthe Series A funding round. He hasmore than 20 years of successfulentrepreneurial experience and hasfounded two software companies:Logic Modeling Systems and 0-InDesign Automation.18BROADBUSINESSwww.bus.msu.edu

Leadershipon your termsThe Weekend MBAMaximize your potential Daniel Calvert (MBA Finance’76) was named executivev i c e p r e s i d e n t a n d c h i e faccounting officer at StandardManagement Corporation,an Indiana-based companythat provides pharmaceuticalp r o d u c t s a n d s e r v i c e s t ot h e h e a l t h c a r e i n d u s t r y .His responsibilities includesecurities and public reporting,m a n a g i n g a n d d e s i g n o fsubsidiary financial reporting.He chairs the internal auditcommittee.Attend an information session and discoverthe possibilities.Sessions are scheduled throughout the fall and spring.Visit our Web site, www.bus.msu.edu/wmba, forconvenient dates and locations. Or, contact us toarrange an individual appointment.Please mention invitation code BAM308 when registering.Learn More!www.bus.msu.edu/wmba(800) 746-67811980sMark Bole (BA Finance ’85),executive vice president, InternationalOperations, General MotorsAcceptance Corporation, was a BroadSchool Finance Lecture Series speakerin the fall 2007. Speaking to Full-Time MBA students, Honors Programstudents and Financial MarketsInstitute Scholars, he discussed,“GMAC’s Global Operations and theFirm’s Acquisition by Cerberus.”Robert Chapek (MBA MarketingManagement ’84) received the BigTen Club of Southern California’s“Person of the Year” award. Chapekis president of Walt Disney StudiosHome Entertainment. He is a memberof the Broad School’s AlumniAssociation Board of Directors and aBroad Career Coach.19BROADBUSINESSwww.bus.msu.edu

Alumni NewsSusan J. Elsholz (BA FinancialAdministration ’79) is nowd i r e c t o r o f I n t e r n a t i o n a lP r o c u r e m e n t S e r v i c e s f o rChrysler Corporation. She wasformerly director of GlobalVolume Planning. Elsholz isalso a member of the Eli BroadCollege of Business AlumniAssociation Board of Directorsand a Broad Career Coach.Mark “Max” Dobens (BA Marketing’87), a sales associate at PrudentialDouglas Elliman, a New York realestate brokerage firm, has beennamed the company’s vice presidentand associate broker.Robert Fish (BA Hotel & RestaurantManagement ’88) was electedtreasurer of the Michigan RestaurantAssociation. He co-founded theEast Lansing-based Biggby’sGourmet Coffee and Global OrangeDevelopment, LLC, the franchisorfor the Biggby’s brand.John Gilbertson (BA Accounting’84) joined the Deloitte & Touche,USA LLP, in the Life Sciences &Health Care Regulatory Practice.Ken Johnson (BA Marketing ’85)has been named executive vicepresident and director of bankoperations at Chemical Bank. Hejoined the bank staff in 1995.Secchia’s investment stimulatesunique partnershipfor West Michigan and MSUA f t e r G r a n dRapids businessmanand BroadSchool alumnusP e t e r S e c c h i a(BA Economics’63) gave $20million last yearfor expansion ofthe MSU MedicalSchool there,c o m m u n i t yand academicgroups forged a unique regionalpartnership with the university.Their goal: to raise the remainingfacility construction dollarswithout state funding. The facility,which will be known as TheSecchia Center, is expected toopen by 2010.According to a Deloitte Consultingstudy, the MSU expansion intoWest Michigan would generatenearly 3,000 jobs by 2020 andsome $1.5 million for the region’seconomy.A university assessment of theproposal in 2004, led by DonBowersox, Dean Emeritus of theBroad School, also supported theproject.Secchia, whose personal philanthropyand fundraising effortshave aided many Grand Rapidscauses, has long been recognizedfor his dedication to MSU. Hereceived an honorary Doctor ofHumanities degree from MSU in1997. He was named OutstandingAlumnus by the Broad Schoolin 1998 and received the MSUDistinguished Alumnus Award in1999.He was formerly chief executiveofficer and chairman of the boardof Universal Forest Products,founded and headquarteredin Grand Rapids and was U.S.ambassador to Italy from 1989to 1993.Peter Bocian (MBA Accounting’82) has been named chieffinancial officer and executivevice president for Starbucks.Bocian joined Starbucksfrom NCR Corporation wherehe served as senior vicepresident and chief financialofficer since 2004. He beganhis career at NCR in 1983 andheld a number of positions ofincreasing responsibility there,including chief financial officerof NCR’s Retail and FinancialGroup, chief financial officerof NCR’s Retail SolutionsDivision and vice presidentof finance and administrationfor NCR’s Computer SystemsGroup (now Teradata) for theAmericas region.20BROADBUSINESSwww.bus.msu.edu

Steve Norton (BA Accounting’83) was named new chieffinancial officer by MergeHealthcare, developers andsuppliers of medical imagingand IM software and services.Norton leads all financial areas ofthe company, as well as humanresources, legal and investorrelations. Before joining thecompany, he was senior vicepresident and chief financialofficer at Manhattan Associates,a global supplier of supply chainmanagement software andsystems. Prior to that, he wasexecutive vice president and chieffinancial officer at ConcurrentComputer Corporation.Todd Johnson (BA FinanicalAdministration ’86) was namedpresident at World Asset Management,a wholly-owned subsidiaryof Comerica Bank.Timothy E. Kullman (ExecutiveMBA ’89) has joined Dick’s SportingGoods as senior vice presidentand chief financial officer. He wasformerly senior vice presidentand finance chief at PETsMART, aspecialty retail store chain. He hadbeen executive vice president andchief financial officer for HagameyerNorth America Holdings, Inc., basedin the Netherlands.21BROADBUSINESSwww.bus.msu.edu

Alumni NewsW. Jeff Lobdell (BA Hotel &Restaurant Management ’88),owner of Restaurant Partners,Inc., was elected president of theMichigan Restaurant Association.The organization represents morethan 4,500 Michigan food andbeverage service establishments.Lobdell’s company operates severalrestaurants in Grand Rapids, TraverseCity and Sutton’s Bay, Mich.Leigh Marciniak (Executive MBA’85) has been named director ofMarketing for the Better BusinessBureau of Detroit & Eastern Michigan,a membership and service area thatincludes Jackson through MetroDetroit, Lansing, Flint, north toAlpena and all of the state’s UpperPeninsula. Formerly, she was vicepresident of Sales & ProductDevelopment at Fidelity Bank.Greg Martino (BA MLM-PurchasingManagement ’84) has been namedvice president of Logistics andFacilities for Schwan’s Home Service,Inc., based in Marshall, Minn.Eli and Edythe Broadgive $26 millionfor new art museumMichigan State University will be the home of a new world-class art museum focusingon modern and contemporary art thanks to a gift of $26 million from philanthropistand Broad School alumnus Eli Broad (BA Accounting ’54) and his wife, Edythe (MSUAlumni Association Honorary Alumna ’07).The museum, to be named the Eli and Edythe Broad Art Museum will be the newhome of the university’s art collection, currently housed on campus in the KresgeArt Museum. The Broad gift is the largest individual cash gift in the university’shistory.“A great university needs a great museum, since the arts stimulate learning andcreativity throughout the entire campus,” says Eli Broad. “This museum – and theiconic building that will bring it to life – will also serve as an important new resourcefor the people of central Michigan, making great art accessible to the millions ofpeople who live and work within the region.”The new building will be located at the Grand River Avenue/Collingwood Entranceat the former site of the Paolucci Building. Groundbreaking for the Eli and EdytheBroad Art Museum is expected in the fall of 2008.Thomas D. Ogden (ExecutiveMBA ’80; BA Marketing ’71)was appointed president ofComerica Bank’s Michiganmarket. Comerica, formerlyheadquartered in Michigan,moved its headquarters toDallas in 2007.Hildy A. McNulty (BA Accounting’89), vice president of FinancialPlanning and Forecasting at FifthThird Bancorp in Ohio, served as avolunteer judge in the 2007 Big TenCase Competition held at The OhioState University. The competitionchallenges one MBA student teamfrom each school in the Big TenAthletic Conference to analyze acomplex business case and presentthe team’s recommendations toa panel of industry and academicexperts.Steven Palazzolo (BA Pre-lawBusiness Administration ’82) joinedWarner Norcross & Judd, L.L.P., assenior counsel in the firm’s GrandRapids office.J o d y P r o m e r ( B A F i n a n c i a lAdministration ’86) has beennamed first vice president/divisionmanager for LaSalle Bank’s Lansingand Jackson Business BankingDivision.Robert N. Reincke (BA MLM-Purchasing ’85), business planningconsultant, teacher and publisher,has added author to his careerachievements. He is the author ofDeath of a Past Life, a historicalaccount of his family’s experiencesin Russia and Germany from 1905through 1949 when they immigratedto the United States.Stu Reed (BA MLM-Purchasing’83), president of Mobile Devices forMotorola, Inc., has been elected to theBroad School’s Alumni AssociationBoard of Directors for a three-yearterm beginning in 2008. He is acurrent member of the CorporatePartnership Board for CLODE (Centerfor Leadership of the Digital Enterprise)at the Broad School. Reed was a2005 recipient of the Broad School’sOutstanding Alumni Award.22BROADBUSINESSwww.bus.msu.edu

Robert Richard (BA PurchasingManagement ’84) was appointeddirector of Global Parts Marketing forChrysler. He was formerly directorof Fleet Market Development andSales Planning.Fred Schaard (BA Marketing ’80)was promoted to managing principaland president of Rehmann Financial.Rehmann Financial is part of theRehmann Group of tax, financialand consulting companies.Jack W. Waters (BA Accounting’80) has joined the seniormanagement team of Xiplink,Inc., as chief executive officerand member of the company’sboard of directors. The company,focused on solutions for thewireless network optimizationmarket, is headquartered inMontreal, Canada, and hassales/marketing offices in theWashington, D.C., area.As you would expect of a top-ranked MBA program, Broad helps yougain the knowledge and develop the skills to get out of a job and ontoa real, leadership career path.But, you may be startled by how quickly the Full-Time Broad MBA paysoff and pays back:Gregg Stocker (BA OperationsManagement ’81) wrote a book,Avoiding the Corporate DeathSpiral: Recognizing & Eliminatingthe Signs of Decline. He is employedas director of Global Quality at ICOPolymers, Inc.• 3 months out, 94% of the Broad MBA Class of 2007 had acceptedfull-time job offers that increased their salaries by anaverage of over 100%.• 2.5 years out, they will have recouped the educationalinvestment that significantly upped their career longearning potential.23BROADBUSINESSwww.bus.msu.edu

Alumni NewsJoanne Ulnick (BA GeneralBusiness Administration ’83),partner at Ducker Worldwide,was honored among Detroit’sTop 10 Business Women by theNational Organization of WomenBusiness Owners. She receivedthe organization’s Global BusinessAward. The firm, which is a marketspecificconsulting firm, has officesin Shanghai (China), Berlin andParis. Ducker is headquartered inTroy, Mich.Charles “Chuck” Williams (MBAHuman Resources Management’86, PhD Business Administration’90) was named dean of theEberhardt School of Businessat the University of the Pacific,Stockton, Calif. He was formerlyan associate professor at the NeelySchool of Business, Texas ChristianUniversity.John Zarb (Executive MBA ’86) wasappointed chairman of the boardof trustees for Mercy MemorialHospital System in Monroe, Mich.He owns a professional servicescompany specializing in businessprocess improvement and strategicplanning.1990sMatthew J. Angner (BA Economics’95) has opened Expetec TechnologyServices, Inc., a franchise inSouth Denver, Colo. The company willJ e n n i f e r C h i z u k ( M B AMarketing ’91) has beenpromoted to senior assistantdean and chief operatingofficer at the Walter A. HaasSchool of Business, Universityof California at Berkeley. Shewas executive director of theEvening and Weekend MBAPrograms at Haas, a positionshe held since 2004. From1992 to 2004, she was thedirector of the Full-time MBAProgram at the Broad School.provide network administration andsecurity, data back-up and recovery,Web site design and computer/printerrepair services for small and mediumsizedbusinesses in the area.Linda Blair (Weekend MBA ’98),executive vice president and chiefbusiness officer of ITC HoldingsCorp., was named in Crain’sDetroit 2007 list of “Forty under40” for bringing the companyto the forefront of the businessworld. At ITC she is responsiblefor short- and long-term strategicplanning, regulatory affairs, internaland external communications andthe company’s human resourcesfunction. Prior to joining ITC in2000, she was a supervisor inDetroit Edison’s regulatory affairsdepartment. She also earned a BS inPublic Affairs Management at MSU.David Blaszkiewicz (Executive MBA’98), president, Detroit InvestmentFund, was a Broad School FinanceLecture Series speaker in the fall2007 semester, speaking on thetopic, “Economic DevelopmentInitiatives in SE Michigan.”Jodi F. Cooper (BA Finance ’96)has joined CareerBuilder LLC, inChicago, where she is a financials y s t e m s a d m i n i s t r a t o r . S h ecompleted the MBA program atLoyola University in 2005.Randall Dean (MBA MarketingM a n a g e m e n t a n d F i n a n c e’97), president, Randall DeanConsulting & Training LLC, led timemanagement training sessions inthe Czech Republic, as part of theUniversity of Pittsburgh’s ExecutiveMBA Program. Some 120 seniormanagers and executives based inPrague, along with 40 new ExecutiveMBA students, attended.Dave Franz (BA Finance ’98) joinedThe State Bank as an assistant vicepresident in the Commercial LoanDepartment of the Brighton (Mich.)office.Bryan Fingeroot (BA Finance’99) has been promoted tomanaging director principalat Bear Stearns Sales andTrading, Institutional Equities,in New York. He is a memberof the Broad School’s FinancialMarkets Institute AdvisoryBoard.Joel Wittenberg (BA Accounting ’83), has been promoted to corporatevice president, Treasury and Investor Relations at the Kellogg Company.In addition to his previous responsibilities overseeing treasury, Wittenbergnow leads Kellogg’s Investor Relations team, serving as the company’sprimary contact with institutional investors, investment analysts andbrokers. Wittenberg was named vice president and treasurer of the KelloggCompany in October 2001. He joined the company in September 2000as assistant treasurer. Prior to joining Kellogg Company, he held keytreasury roles with Dow Chemical Company and with Armstrong WorldIndustries.George Ross (BA GeneralBusiness Administration’75, Executive MBA ’90) nowserves as the vice presidentfor Finance and AdministrativeServices and treasurer atCentral Michigan University.24BROADBUSINESSwww.bus.msu.edu

Alumni NewsJ a c k K o e n i g s k n e c h t ( B AA c c o u n t i n g ’ 9 4 ) h a s b e e nnamed partner in the Mergers &Acquisitions-Transaction ServicesPractice in the Chicago office ofDeloitte & Touche LLP.William J. Kohler (Executive MBA’98) joined the law firm of ButzelLong as a senior attorney practicingin the firm’s Detroit office. He wasformerly vice president at JohnsonControls.Anessa Kramer (BA GeneralBusiness Administration/Prelaw’ 9 2 ) , a t t o r n e y w i t h B r o o k sKushman, was recognized inCrain’s Detroit 2007 listing of“Forty under 40” for tripling thefirm’s trademark revenue byspearheading a project with FordMotor Company.Jonathan LaBarre (BA Accounting’97) leads the corporate financepractice at O’Keefe & Associates.He is responsible for the executionof corporate finance transactions,w h i c h i n c l u d e m e r g e r s a n dacquisitions, divestitures andthe private placement of seniordebt, subordinated debt andequity securities. Previously,he was with Woodward CapitalAdvisors.W i l l i a m L i c h w a l l a ( B AAccounting ’95), president andchief executive officer of Plante& Moran Cresa, was named tothe Crain’s Detroit 2007 listingof “Forty under 40” for his workwith real estate in specializedindustries.A lec McAree (BA Finance,’91), managing director andportfolio manager, HighbridgeCapital Management, LLC, wasa Broad School Finance LectureSeries speaker in the fall 2007semester. His topic was “APrimer on Hedge Funds.”FSU President EmeritusBernard Sliger, 83, diesBernard F. Sliger (BA, MA, PhD Economics ’49, ’50,’55), president emeritus of Florida State University,died in Michigan on Oct. 10, 2007. He was 83.“Dr. Sliger was one of FSU’s most outstandingpresidents,” said FSU President T.K. Wetherell.“He promoted higher academic standards and thegrowth of each faculty member, staff person andstudent.” He was president from 1977 to 1991 afterserving four years as the university’s executive vicepresident and chief academic officer. He served againas interim president from 1993 to 1994.During his tenure, student enrollment increasedby nearly one-third. Also under his leadership, theuniversity acquired the National High Magnetic FieldLaboratory; established a joint College of Engineeringprogram with Florida A&M University; funded amultimillion-dollar University Center; and the ideafor the College of Medicine was first explored.Following his retirement, Sliger served at FSU asthe director of the Gus A. Stavros Center for theAdvancement of Free Enterprise and EconomicEducation and as a professor of economics.Sliger was the Broad School’s 1990 recipient of theOutstanding Alumni Award.J e f f ( X i a o j i n ) G e ( M B ASupply Chain Management,Finance ’99), director of ChinaOperations for Steelcase andgeneral manager of SteelcaseFurniture (Shenzhen) Co.,Ltd., was elected to the BroadSchool’s Alumni AssociationBoard of Directors for a threeyearterm beginning in 2008.Ge was the Broad School’s2006 recipient of the YoungAlumni Achievement Award.Nathan R. Paulson (WeekendMBA ’99) has achieved thed e s i g n a t i o n o f C e r t i f i e dF i n a n c i a l P l a n n e r ( C F P )practitioner. The designationi s a w a r d e d t o f i n a n c i a lprofessionals who have metthe requirements and passedthe exams set by the CertifiedFinancial Planner Board ofStandards, Inc.Patrick Peplowski (BA Accounting’92) has joined Tarpon Industries,Inc., as executive vice presidentof Sales and Marketing. TarponIndustries is a manufacturerThomas Thivierge (MBA HumanResources Management ’91),director of Human Resources forGeneral Motors North AmericanEngineering, has been electedto the Broad School’s AlumniAssociation Board of Directorsfor a three-year term beginning in2008. He is also a member of theBroad Executive Forum of DetroitBoard of Directors.and distributor of structural andmechanical steel tubing andengineered steel storage racksystems.25BROADBUSINESSwww.bus.msu.edu

Alumni NewsT h o m a s C . V a n d e r L a a n(Executive MBA ’95), vicepresident of sales for RemyInc. (Delco Remy), now leadsthe global automotive salesand marketing efforts for thecompany, reporting directlyto the president of RemyInc. VanderLaan will alsohave overall developmentresponsibility for hybridinitiatives.Scott Sundheim (MBA Marketing’98) has been promoted frombrand manager to associate directorfor Wholesome Foods at KelloggCompany.Kurt J. Westermann (ExecutiveMBA ’98) has been promoted tovice president of Black & VeatchEnergy. The company has morethan 90 offices worldwide providingglobal engineering, consultingand construction and specializingin infrastructure development inenergy, water, information andgovernment markets.2000sK i m F a l t e r ( B A M a r k e t i n g’ 0 3 ) h a s b e e n p r o m o t e d t oadvertising account executive atMcCann-Erickson (Detroit) withresponsibilities for the MichiganTourism account.and systems management, whereshe oversaw demand generationand corporate marketing.Myron Jarosewich (MBA Finance’ 0 1 ) , m a n a g e r , A c q u i s i t i o nIntegration, Motorola, Inc., wasa Broad School Finance LectureSeries speaker in the fall 2007s e m e s t e r . H e p r e s e n t e d t h etopic, “Motorola’s Acquisitiona n d I n t e g r a t i o n o f S y m b o lTechnologies.”Steven Koehler (BA Accounting’ 0 4 ) h a s j o i n e d M c M a h a n ,Thomson & Associates, a certifiedpublic accounting and consultingfirm.Joseph Latunski (BA Accounting’04) joined Yeo & Yeo, P.C., as astaff accountant in the Saginaw(Mich.) office. He serves in theAudit Departmentmanaging contracts with supplymanufacturers.Brian Niepoky (MBA SupplyC h a i n M a n a g e m e n t ’ 0 2 ) ,commodity specialist at Intel, hasbeen promoted to commoditymanager overseeing $110 millionin spending.Robert Seestadat (BA Accounting’90), chief financial officer ofDetroit’s Science Center, wasrecognized in the 2007 Crain’sDetroit “Forty under 40” listing forhis achievement in negotiating thecenter’s financial management.Scott Spencer (BA PurchasingManagement ’92) has joined theLutheran Community Foundationleadership team as administrativeservices manager.Nick Grant (BA General BusinessAdministration ’00) joined QuickenLoans at the Troy (Mich.) branch asan executive mortgage banker. Heassists clients in all 50 states.(Amber) Eden Hensley (MBA’04) has joined Appscio (formerlyAvidence) as director of CorporateCommunications. Before joiningAppscio, she was director ofMarketing Communications forGroundWork Open Source, aleader in open source networkingPaulo Miri (MBA Finance ’03)has been promoted to directorof Brazilian Logistics Operationsfor Whirlpool Corporation, LatinAmerica. He was formerly logisticsmanager with the company inBrazil.Paul Myler (MBA Supply ChainManagement ’04), is operationsmanager for Snackfood Supplywith Mars North America. He wasformerly commercial managerresponsible for negotiating andBrian Van Elslander (BA Accounting ’97) is the new head of the FinancialSponsors Group at Wachovia Securities, based in New York. Prior tojoining Wachovia Securities in 2006, he was a managing director of CreditSuisse in the Investment Banking Division in New York. He was a residentof the firm’s London office until 2005, where he held a similar role. Hejoined Credit Suisse from J.P. Morgan & Co., where he had been vicepresident in the Leveraged Finance and High Yield Capital Markets groupsin New York and London. Van Elslander is a member of the Broad School’sFinancial Markets Institute Advisory Board.Ryan Miller (BA GeneralM a n a g e m e n t ’ 0 5 ) , N H Lgoaltender for the BuffaloSabres, recently openeda trendy clothing store,called “The Refinery,” in hishometown of East Lansing.Kelly Ritter (BA Supply ChainManagement ’00) joined DisplayPack Inc., as advanced purchasingmanager. The company, basedin Grand Rapids, Mich., is amanufacturer of automotive inmoldproducts and consumerpackaging solutions. Formerly shewas operational buyer for MagnaDonnelly.Eric Luo (MBA Supply Chain &Finance ’00) has been promotedto director of Strategic Sourcingat Nordyne, Inc. Nordyne provides26BROADBUSINESSwww.bus.msu.edu

Alumni Newsthe residential housing market witha complete line of HVAC productsincluding fireplaces and waterheaters.H a n s - K a r l M e y e r ( M B AFinance-Human Resources ’04)is the new human resourcesleader for Microsoft’s Taiwansubsidiary. He previouslyheld the position of seniorHR manager for mergers &acquisitions with MicrosoftVenture Integration. Priorto joining the company,he worked in training anddevelopment with severalU.S.-based companies. Healso spent four years servingwith the U.S. Air Force as atotal quality management(TQM) facilitator and trainer.Jordan Main (BA Accounting ’00),owner of the Main Financial Group,has contracted with the Jamestown,N.Y.-based Johnny’s Lunch to open12 stores in the Lansing area. Thefirst location opened in downtownEast Lansing in fall 2007.Thomas R. Ruis (BA Finance ’01)joined Independent Bank as assistantvice president of the CommercialBanking Division, in Okemos, Mich.Dounia Senawi (BA GeneralBusiness Administration/Prelaw’00) was appointed managing directorof Branch Banking and Sales at thePeoples State Bank in Michigan.Robert Shouldice (MA Accounting’04)has joined Andrews Hooper & PavlikPLC as a senior accountant in thefirm’s Lansing office.Jeff Steiner (BA Marketing ’86,Executive MBA ’01) was appointed asthe executive vice president and chiefmarketing officer of Tinnerman PalnutEngineered Products, Inc., producersof fasteners for the automotive,appliance and industrial markets.Ralf Voss (Executive MBA ’05)was named senior executive vicepresident at Hella KGaA Hueck& Company’s electrical andelectronics division.Andreas Schell (Executive MBA’05) has been appointed directorof Chrysler’s Transformation andRecovery and Business Strategy,reporting to chief executive officerRobert Nardelli and Tom LaSorda,vice chairman and president. Schellwas formerly senior manager in theOffice of the Chairman. He had beenwith Daimler since 1996 and joinedChrysler in 2002.S a r a T e l l e r ( B A G e n e r a lManagement ’05) has publishedtwo books and is working on thethird. Her first book, Once UponA Starry Night, was written atthe age of 20 while she was anundergraduate.Joshua VanDyke (BA HonorsFinance ’03) has joined BNPParibas in Hong Kong, China, asan associate in the organization’scorporate and investment bankingdepartment.Andrea Wilmes (BA Marketing ’06)has joined AutoCom Associates,a public relations agency whichprovides services and counselingto automotive and high-technologybusinesses. As an account assistantshe will provide clients with mediarelations, editorial and eventplanning services.Alumni brothers Piwko & Piwko receive twin honors for CPA exam performanceKeith and Kurt Piwko, high-achieving twinswho each graduated from the Broad School in2005, each with a BA and MS in Accounting,received industry honors last fall as recipientsof the American Institute of Certified PublicAccountants (AICPA) 2006 Elijah Watt SellsAward. The award is presented annually to the10 candidates earning the highest cumulativescores on the four sections of the Uniform CPAExamination.Keith (left) is employed in Plante & Moran’sassurance department where he focuses oninternational manufacturing and distribution,but also works with school districts.Kurt (right) joined Plante & Moran’s taxdepartment, primarily working with manufacturingclients and is a part of the firm’sEmerging Tax Issues Committee.27BROADBUSINESSwww.bus.msu.edu

Alumni NewsAnnual awards honor alumniachievementsAs part of Michigan State University’s2007 Homecoming Weekend activities,Oct. 12-14, four alumni of the BroadSchool joined an honor roll of some128 alumni award recipients recognizedover the past four decades.Dean Robert Duncan (left) announced Craig Brown’s(right) selection as one of the Broad School’s 2007Outstanding Alumni Award recipients before analumni audience October 2007.They are: Craig D. Brown (BAAccounting ’73), of Wilton, Conn.,and Dan H. Mathews (BA Hotel &Restaurant Management ’66), ofBarrington, Ill., who were selectedto receive the Broad School’s 2007Outstanding Alumni Award; J. ThomasPleva (BA Accounting ’66), of Monroe,Conn., who received the LifetimeAlumni Achievement Award andPatrick Sahm (MBA Finance ’04), ofArlington, Va., recipient of the YoungAlumni Achievement Award.Nominations in each of the awardcategories are received from alumnigroups, faculty, staff and academic unitseach spring, and are reviewed by theexecutive committee of the Broad SchoolAlumni Association Board of Directors.Award announcements and presentationstake place during the Broad School’s fallHomecoming activities.Outstanding Alumni AchievementSince 1967, more than 100 alumnihave received the Broad School’stop honor as Outstanding Alumni.Recipients of this award representevery business major and industriesfrom accounting to manufacturing andinformation technology. The annualaward goes to alumni who demonstrateoutstanding career achievements andleadership qualities, while also makinga commitment to their community andthe Broad School.Craig D. BrownBrown is currently president and chiefexecutive officer of Keelers Ridge, aconsulting and investment firm, andis president of the Greenville Drive, aminor league affiliate of the Boston RedSox, in South Carolina. From 1980 to2003 he was a senior finance executivein the advertising industry, providingleadership in several high-level, globalmergers.His MSU alumni involvement includesmembership on the MSU Foundation’sBoard of Directors, service on thePresident’s Cabinet for the Campaignfor MSU and past director on the BroadSchool’s Alumni Association Board.He currently serves as a memberand board treasurer on the board ofdirectors of the Partnership for aDrug-Free America, as well as on theboard of directors for the USA Skiand Snowboard Team. He previouslyserved a six-year term as the nationalboard chairman for “Just Say No,International.”Brown received MSU’s DistinguishedAlumni Award in 2004.Dan H. MathewsDan Mathews is a senior executivewith the National AutomaticMerchandising Association (NAMA),based in Chicago. Dan also maintainsan ownership interest in a management,organizational development, customerservice and personal leadership training/consulting firm. Prior to joiningNAMA in January 1999 and forminghis consulting company in September1997, Mathews was area presidentfor ARAMARK Uniform Services.He serves as an industry instructorfor the annual NAMA/Michigan StateUniversity Executive DevelopmentProgram, offered at the Broad School’sJames B. Henry Center for ExecutiveDevelopment.Active in alumni programming at thelocal and campus levels, he is one of thefounding members of the Broad SchoolAlumni Network of Metro Chicago and28BROADBUSINESSwww.bus.msu.edu

Alumni NewsDan Mathews, selected as a recipient of the BroadSchool’s 2007 Outstanding Alumni AchievementAward, will be honored by alumni leaders andguests at the 2008 Broad Executive Forum ofChicago. Mathews was instrumental in bringing thefirst Chicago forum to area alumni in 2006.past member of the Broad School’sAlumni Association Board. He also is apast inductee to MSU’s The School ofHospitality Business “Wall of Fame,”and is a past chair of The School’sAlumni Executive Board.Lifetime Alumni Achievement AwardEstablished in 2001, the LifetimeAlumni Achievement Award honors thecareer achievements of an outstandinggraduate of the Broad School. Lifetimecommunity service involvement andsupport for Broad School students,faculty and programs are among thefactors used in selecting the annualrecipients.J. Thomas PlevaTom Pleva, whose career spannednearly 40 years at General Electric/GE, rose in the company to be nameddeputy controller in 2003, a post he helduntil his retirement in 2007. Almostfrom the start of his association withGE, he worked to create internshipand placement opportunities forBroad students within the company.His alumni involvement continueswith current board service on theBroad School’s Multicultural BusinessPrograms Alumni Advisory Board.He is a valuable and recognized leaderin community service organizations inhis Connecticut community, devotinghis time to charitable, educational andsocial causes. His volunteer activitiesearned him recognition by GeneralElectric as the 1990 recipient of theorganization’s Gerald L. PhillippeAward.Young Alumni Achievement AwardThere are just 21 past recipients forthis award which was establishedby the Broad School in 1999. Theprimary criteria for consideration isoutstanding career progress within 10years of graduation and commitmentto the Broad School.Patrick SahmPatrick Sahm put his knowledge towork for MSU even before graduation.He was among the first managersof the Student Investment Fund, amulti-million dollar sub-account of theMSU Foundation portfolio. Althoughhe moved on to Denison Universityafter graduation to become managerof investments, he continued topromote innovations to enhance theBroad School student experience.J. Thomas Pleva (left) and Patrick Sahm (right) werehonored as the 2007 recipients of the Broad School’sLifetime Alumni Achievement Award and the YoungAlumni Achievement Award, respectively. The honorswere announced before family and friends at anOctober 2007 reception in their honor, hosted by theBroad School’s Alumni Association.Those efforts culminated in the BroadSchool’s acceptance as a CFA InstituteProgram Partner in 2007. The programhelps prepare students to begin theChartered Financial Analyst (CFA)exam process soon after graduation.Sahm recently accepted a position asspecialist consultant for non-marketablealternative assets at CambridgeAssociates, LLC.To learn more about the Broad School’salumni awards program, go to www.bus.msu.edu/alumni/awards/.29BROADBUSINESSwww.bus.msu.edu

Thank You!Take the Broad School to the next level:Keep on giving...The Broad School Development teamhas plenty to celebrate. During theCampaign for MSU that ended in2007, alumni, friends, faculty, staff,foundations and corporations showedoverwhelming support for the schooland its people, giving or pledging to givemore than $111 million.But Senior Director of DevelopmentCathy Hicks says the capital campaignwas actually just the beginning of anexciting new era for the school. “We arethrilled at the support we have receivedfrom our alumni. Well over half of themoney raised came from them. That$60 million is a wonderful indicator thatour alumni understand the challengeswe face and recognize the importance ofstepping up to give back to the school.”Endowment successHicks notes that not only hasalumni support been a key factor inthe campaign’s success, but also theforward-looking nature of that supportbodes well for the future. “We maderemarkable progress in raising endowedfunds during the campaign,” sheexplains. “Endowed funds differ fromother gifts in that the total amountof the gift is invested, and each yearonly a portion of the interest earned isspent. In this respect, an endowment isa perpetual gift. For nearly all worldclassuniversities, the source of theirfinancial stability is endowments.Broad School Capital Campaign Board – (back row, left to right) Daniel R. Coulson; John A. Roszak; AssociateDirector of Development Vivian W. Leung; Edward R. James; Gary C. Valade (middle row) Carol J. Ashley;Frederick L. Hubacker; Dean Robert B. Duncan; (front row) Senior Director of Development Cathy A. Hicks;Craig D. Brown; Lynn C. Myers; Robert K. Burgess, chairman. Not Pictured: Darryl F. Allen, Kathleen A. Barclay,Gregory E. Bradbury, Eli Broad, Ralph W. Carmichael, James M. Cornelius, David P. Cosper, Mark E. Hubbard,Randall L. Pittman, Glenn S. Schafer, Peter F. Secchia, Toichi Takenaka, Susan J. Unger, Kenneth L. Way,William A. Zender.“Endowments may be created tosupport faculty excellence, studentscholarships or many other typesof programs. But once someone hascreated an endowment, that gift trulybecomes part of the Broad School’sheritage and tradition.”When the campaign began, MichiganState was near the bottom of the Big Tenschools in terms of endowments. TheBroad School was — not surprisingly— also among the most poorly endowedbusiness schools among the Big Ten.30BROADBUSINESSwww.bus.msu.edu

Now both the university and the BroadSchool , with its $74 million endowment,have moved up to the middle of thegroup in terms of endowments, withNorthwestern University, University ofMichigan, University of Minnesota, TheOhio State University and University ofWisconsin in the top five spots.Moving forwardAccording to Hicks, gifts receivedduring the campaign have already hadan immediate impact on such areas asstudent scholarships, faculty supportand new initiatives. “When you lookback at what has been accomplishedtrend, our grads must be knowledgeableand experienced in the key elements ofstarting and growing a new business inan entrepreneurial environment.”In fact, some of the early opportunitiesfor students to exercise their entrepreneurialknow-how have been righton campus. Faculty “inventors”have sought business expertise incommercializing their research ideas.Several undergraduate business studentshave energized and transformed theseproduct and service ideas into realbusinesses with several employees.These early successes led the instituteHicks appointedsenior directorof Development[ ]“Wemade remarkable progress inraising endowed funds duringthe campaign”Cathy Hicksthrough the Broad School’s fundraisingsuccesses over the last few years, you havejust a glimpse of what is possible.”One of the newest areas that hasinspired significant giving is the BroadSchool’s Institute for Entrepreneurship.The primary contributors, Robert K.and Georgia A. Burgess and Craig D.and Vicki L. Brown, recognized that theinstitute could offer powerful learningopportunities for students to work withemerging businesses and for facultyto conduct ground-breaking businessresearch. And as successful businessleaders themselves, they appreciatedhow such an effort could bolstereconomic development.According to Bob Burgess, “The futurewill see an increase in small businessstart-ups in the United States, solidlyplacing that sector at the forefront injob creation. To take advantage of thisto plan a Web site to link studentsand faculty research opportunitieswith smaller regional businesses andstart-ups.Hicks says the institute is an exampleof how private gifts can transform notjust the Broad School’s educationalenvironment, but also the BroadSchool’s relationship to the businesscommunity. “Over the next year, ourfocus is on raising faculty endowmentfunds, so we can attract and retain thetop teachers and researchers. Clearly,it is faculty vision, experience andintellectual rigor that is the key tomaking programs like the Institute forEntrepreneurship work. The BroadSchool’s reputation and its futuredepends on the quality of our faculty.“The Campaign for MSU showed asignificant level of commitment fromour alumni and friends,” says Hicks.Cathy Hicks was recently appointed seniordirector of Development for the BroadSchool, having served as acting seniordirector since February 1, 2007. She joinedthe Broad School in 2001 as associatedirector.“We are counting on that support tohelp us make the next-level progresswe all desire.”Continuing supportThe Broad School is grateful to themany individuals, corporations,foundations and associations for theircommitment to, and investment in, theschool. For a list of 2007 contributors,or to learn more about how you canmake a charitable contribution, pleasevisit our Web site at www.bus.msu.edu/development/index.html.31BROADBUSINESSwww.bus.msu.edu

Donor ProfileEstons’ commitment helps Broadstudents compete with the bestScott and Pat Eston have long been supportersof the Broad School. Scott, chief operatingofficer of Grantham, Mayo Van Otterloo & Co.,has been on the Accounting and InformationSystems Advisory Board and is currently amember of the Eli Broad College of BusinessAlumni Association Board of Directors and theFinancial Markets Institute Advisory Board.32BROADBUSINESSwww.bus.msu.eduScott and Pat Eston (both BA Accounting’78) have been able to help Broad Schoolstudents be successful in a variety ofways. They have established the Scottand Patricia Eston Endowed Scholarshipin Accounting and they have made thefirst significant gift toward an endowedchair in Finance. But they have alsobecome involved in several of the keyinitiatives of the school, chiefly throughScott, as part of his service on threedifferent advisory boards over the lastdecade or so.The couple met on campus and, bothbeing accounting majors, they crossedpaths at Eppley Center quite a bit. Theygraduated in 1978 and moved to Boston,and like many alumni, they lost touchwith campus for a while. “A few yearsago,” explains Scott, “we were contactedby someone from Development. Onething led to another and Pat and I agreedto help fund a small scholarship.“Then the more that I thought aboutit, the more I became engaged in thewhole process of giving back. In fact,Pat and I started a scholarship programat my parents’ alma mater — in theirhonor — something I wouldn’t havethought of doing without our recentMSU experience.”Scott was asked to join the BroadSchool’s Accounting and InformationSystems Advisory Board and then wasnominated to be a member of the BroadSchool Alumni Association Board ofDirectors. “As board members, wediscussed the idea for the FinancialMarkets Institute (FMI) at one of ourmeetings when we were exploring waysof providing more focus and support tothe finance undergraduate program. Itwas great to be in on the developmentof an initiative that has had such animpact on students in a short time. Inmy career, I now concentrate more onfinance and investing, so I had moreinterest in this matter than I might havehad otherwise.”Scott says his work has allowed him tosee many different companies in manydifferent industries operating in manydifferent countries, “and I can see howa Broad School student can — and does— excel. The amazing thing is that ourstudents are succeeding on a nationallevel, though they have less in terms ofprogram resources that students fromother, more highly regarded schools.Think what Broad School students coulddo with more support! We need moreprogram money to help them continuecompeting with the best.”“But that’s the secondary reason forstarting the programs that I did. Ourperspective now is probably influencedas much by my involvement with theadvisory boards as it is from havinga college-age daughter. The primaryreason we give is to help promisingstudents who are not financially well-offget through their college years — thatopportunity is so important. For Patand me, it was clearly a defining time.”

The Eli Broad College of Businessand The Eli Broad Graduate Schoolof ManagementOffice of the Dean520 North Business ComplexMichigan State UniversityEast Lansing, MI 48824(517) 355-8377Fax: (517) 353-6395deansoffice@bus.msu.eduNonprofitOrganizationU.S. PostagePAIDEast Lansing, MIPermit #21The Broad School Mission:To excel in the educationand development of businessleaders and in the creation anddissemination of knowledge,leading to national andinternational prominence for itscore businesses (undergraduate,MBA, MS, PhD, research andexecutive development programs).Dean’s Message 2Cover Story 5In my own words… 10Research to Reality 13Alumni News 14Thank You! 30www.bus.msu.eduMichigan State University is an affirmativeaction,equal opportunity employer.Donor Profile 32