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Alumni NewsBroad forums provide learning,networking and connections to campusThe goal of the Broad Executive Forumis a simple one: to pack the house eachyear with business executives who canlearn new ideas and network at the sametime. The Broad School currently hoststwo successful forum events — one inChicago and one in Detroit — both areorganized by alumni in those cities.Detroit 2007The 2007 Detroit Broad ExecutiveForum board wrapped up its 42ndannual event on Dec. 4, 2007, at theMSU Management Education Centerin Troy, Mich. Keynote speaker GerryLopez, president of Global ConsumerProducts for Starbucks, talked tothe crowd of 200 about global andstrategic marketing. An industrypanel led by moderator Gil Harrell(BA General Business Administration’66, M Marketing ’67), Broad Schoolprofessor of Marketing, discussed theins and outs of branding. Professorof Supply Chain Management KenBoyer opened the forum with aworkshop titled, “Innovating with theInternet: Connecting Supply Chain andMarketing.”“We didn’t have a huge crowd, but thepeople who attended all said they hada really great time,” says 2007 DetroitBroad Executive Forum ChairmanJeff Osborne (BA Accounting ’90).“Mr. Lopez was very interesting andentertaining, and the crowd was theperfect size for quality networking.”15, 2008, in downtown Chicago, will beevaluating their company’s applicationof strategy-structure alignment intheory and practice at two faculty-ledworkshops by Mike Mazzeo, associatedean for Undergraduate Programsand Finance at the Broad School, andRobert Duncan, the Eli and EdytheL. Broad Dean at the Broad School.Keynote presenter for the event will beKen Sommer (BA Accounting ’80), whojoined Visa International in March 2000and recently served as the company’sCEO.Gerry LopezGil HarrellThe Chicago program agenda runs from4 p.m. through approximately 9 p.m.and includes workshops, networkingreception, dinner and keynoteaddress.Registration is available at the BroadSchool’s Alumni Events Web page:www.bus.msu.edu/alumni/events.cfm.Corporate and table sponsorships areavailable.Ken BoyerChicago 2008Participants at the 2008 Broad ExecutiveForum of Chicago, set for Thursday, MayKen SommerMike MazzeoBob Duncan14BROADBUSINESSwww.bus.msu.edu