Download the January/February 2010 PDF - Pond Trade Magazine

Sample Filter Pond Skimmer Pump Display
are a great mystery to most customers. One of the better ways
to explain the concepts is to leave them exposed (or cut away)
so the customer can see how they work for themselves.
Almost all of the systems that seem to work well have a
good quality UV sterilize incorporated into them as well.
Here are a few pictures of different designs that are very
successful for those operating them.
Summary
To summarize, it’s not any one big thing that will make
you successful in this business. It’s more of a bunch of small
things that add up. Well-trained staff, clean facilities, easy to
recognize/understand products, and good business practices all
add up to success.
Coming Up
Step Four Expectations – Make sure you know what to
expect from your system. Some fish are gonna die, some
customer are gonna kill’em, and so forth. There is a lot to talk
about when gauging your success in retailing. It’s more that
just the amount of sales you are making. Making sales is part
of it, but not all of it, more to come in the next issue. a
About the Author
Joe Pawlak is the founder of Blackwater
Creek Koi Farms Inc., a group of three farms
located throughout Florida. He has
experience raising over 30 varieties of koi on
an annual basis. Butterfly koi production is a
passion for Joe. “If it’s a challenge, I really
want to do it. Family, Business, and Koi are a
combination I truly love.”
Joe is also President NOGGA – National
Ornamental Goldfish Growers Association.
Joe multitasking - he is talking
on his cell phone, while seining
a mud pond
Reach him at www.koisale.com or Koiretailer.com
January/February 2010
POND Trade Magazine
19