Download the January/February 2010 PDF - Pond Trade Magazine

POND Trade Magazine
Magazine
Serving Professionals in the Garden Pond Industry
F e a t u r e s
9 Swiped!
Sarah Martinez, Managing Editor, Garden Center Magazine
Credit card interchange and processing fees are pulling money
out of retailers’ pockets. What can you do to avoid getting
taken Includes details on fees retailers should watch for and
scrutinize closely.
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14 COVER STORY – Improve Retailing
Systems to Increase Sales
Joe Pawlak, Blackwater Creek Koi Farms
In-depth article about holding systems and tips about retailing.
Includes some simple fixes that are sure-fire ways to increase
sales and average invoice size. There are many steps to being
successful in business, learn them here the easy way, not the
hard way.
20 Dealing with Theft in Your Business
Mark E. Battersby
‘Fidelity’ Losses: Prevent, Protect, Insure & Recover – Read expert
tips on preventing theft and embezzlement. Plus - how to deal
with insurance and taxes if it happens. Learn the steps you
should take when there is a problem, including the need to
prepare and submit a “proof of loss.” Also included are
important tips about the tax rules covering your loss. A must read
for every business owner.
24 The Use of Color in Ponds
David Curtright, www.pondplants.com
Regardless of the situation, there is a plant, or a combination of
plants, that will fill any void with color and interest in a water
garden. Our plant expert goes into great detail about the many
plants that are available, when to use them and how to mix
them. Be sure to not only think about the color from the flowers,
but the leaves of the plant too.
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31 Language of Koi – Glossary
Joel Burkard, Pan Intercorp
When your customer comes into the store and says, “I want a
Tancho Sanke,” do you know what that means Do you know
what beni, matsuba, shiro, tosai, yodan Kohaku means As the
professional, you need to know these Japanese words and terms
used commonly in the koi industry. Here is a quick, illustrated list
of some of the more common words you will hear, explained
simply and clearly.
4 POND Trade Magazine
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