SPECIAL ENGLISH ISSUE - Dressers Roma.com

would always be reminded I could get away with it as I'm small and slightly built. So I came up
with the idea of printing some t shirts with reminders of this golden age for lads who felt the same,
but weren't so comfortable bouncing round in a green Fila Bj.
So it just went from there really, a year or so later I met my now long term business partner Dave
Hewitson, who felt exactly as I did and just happened to be a printer! Did we expect to come as far
as we have? no not in a million, but we love doing what we do and although we have had to adapt
and change our product along the way, we still get such a buzz to see someone at the game in a bit
of our kit.
2: Which were the difficulties that you had at the beginning, and which are the current ones?
Our first tee's were produced by a company in Manchester and the minimums were very high! The
ink colours were also very limited. This men't I had to sell far too many of my first four designs
before I could move on with enough money to do the next batch. It was a frustrating vicious circle
until I was lucky enough to meet Dave and control our own printing with much more advanced
techniques.
Now we are more well establish but people expect more from us each season. We have a lot of
other great similar small brands that have come through which pushes us even harder. Minimums
are still higher than we would like them to be with some factories as we have grown into a full
blown clothing line, so often we have to pay a higher price to have smaller quantities.
3: did you have any problems,or matters with another brands like adidas for yours t-shirts?
At first adidas were fine with us and turned a blind eye as we were re acquainting many lads with
their love for the three stripes. Dave was even invited to the opening of the Liverpool adidas
originals store and asked to sign a pair of adidas Trimm Trab that still sit in a glass case there today.
Then we got too big for someones liking and they put a stop to our trainer inspired tee's. We knew
this would happen in the end or that we would at least have to collaborate with them on the tee's,
which would have been an honor. What did leave a bitter taste however, was adidas tee's then
appearing inspired by our brands trainer tee's, without so much as an acknowledgment or a thank
you. We also produced a book which heavily featured their back catalog. Strangely since then they
seem to have re discovered their connection with the football terraces and re issued many of the
models we featured.
We once got a letter from Nike but as our passion for their brand is much much smaller, we really
weren't arsed.
4: What is your creation you’re most attached to?
Currently it would be our Sumitt smock from the Off Peak collection of last Winter, although I
would never part with my one of only 60 pink Fila Terrindas that were made for us to celebrate the
brands centenary.
5: can you speak about your partneship? like with mentalità ultras/The coolness society , fila
etc...
For people to contact us to enter into a joint venture with our brand is always an honor. That said