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BOOK BAG<br />

42 Rules <strong>for</strong> Creating WE<br />

A Hands-On, Practical Approach to Organizational<br />

Development, Change and Leadership Best Practices<br />

Judith E. Glaser<br />

CEO, Benchmark Communications, Inc.<br />

www.benchmarkcommunicationsinc.com<br />

Judith E. Glaser is Founder and CEO of Benchmark Communications, Inc. www.<br />

benchmarkcommunicationsinc.com; a pioneering culture, leadership and brand<br />

firm that works with Fortune 100, 500 and private companies. In 2007 Benchmark<br />

launched the Creating WE Institute, a research and consulting partnership that offers<br />

clients opportunities to expand WE-centric thinking in their organizations. Ms.<br />

Glaser, who calls herself an Organizational Anthropologist, is a sought after keynote<br />

speaker, and a renowned executive coach and innovation specialist helping leaders<br />

rethink strategies, new products and services, leverage mergers and acquisitions and<br />

create new business models that drive profitability and growth.<br />

Creating WE won an AXION Leadership Award in 2008. Ms. Glaser is contributing<br />

editor of Executive Excellence magazine and appears in the media, including the NBC<br />

Today Show, ABC World News, Fox News, and has been quoted in The New York<br />

Times, Wall Street Journal, Crain’s, and the Harvard Management Review, among<br />

many publications. She served as an adjunct professor at Wharton and guest speaker<br />

at Temple, Kellogg, Harvard, Loyola, University of Chicago, NYU, IIT and others, and<br />

is on the board of We Are Family Foundation. She was awarded Woman of the Year<br />

2004 in NYC and Inducted into the Temple Gallery of Success in 2007.<br />

About the Book:<br />

42 Rules <strong>for</strong> Creating WE offers new insights from thought leaders in neuroscience,<br />

organizational development, and brand strategy, introducing groundbreaking<br />

practices <strong>for</strong> bringing the spirit of WE to any organization, team or cause. For more<br />

in<strong>for</strong>mation, please visit:<br />

http://happyabout.com/42rules/creatingwe.php<br />

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