EC0-232 Exam

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Eccouncil EC0-232 Exam 

E-Commerce Architect 

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Question: 1 

A company is deciding whether or not to monitor employees' e-mail. What type of ethical issue is involved 

A. Accuracy 

B. Property 

C. Privacy 

D. Accessibility 

Question: 2 

Answer: C 

Collaborative filtering software is: 

A. Software that keeps track of users' movements to interpret their interests. 

B. Best for most endeavors. 

C. Illegal, but popular. 

D. Software that is user-controlled. 

Question: 3 

Answer: A 

Which of the following is not a form of push technology 

A. Self-service delivery 

B. Direct delivery 

C. Search engine optimization 

D. Mediated delivery 

Question: 4 

Answer: C 

The most common online shopper is: 

A. 55 or older. 

B. 35 to 54 years old. 

C. 20 to 35 years old. 

D. Under 20 years old. 

Question: 5 

Answer: B 


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When a Web user "clicks through" from one site to a second site, buys a product on the second site, and then the 

second site pays a commission to the first site for the referral, we call this process: 

A. Link referral. 

B. Banner commissioning. 

C. Affiliate marketing. 

D. Co-advertising. 

Question: 6 

Answer: A 

Notational money is: 

A. A financial transaction made without the use of paper documents. 

B. An electronic medium for making payments. 

C. Value stored and exchanged by formal authorization. 

D. A marker representing value. 

Question: 7 

Answer: C 

In which one of the following ways do Online Auction Sites like Ebay make money 

A. By taking a percentage of each transaction 

B. By providing escrow services 

C. By charging for shipping and handling 

D. By providing payment services via Credit Card 

Question: 8 

Answer: A 

Jackie has an e-card that she waives at the turnstile to enter the subway. What type of smart card is she using 

A. Credit card 

B. Contactless card 

C. Contact card 

D. Purchase card 

Question: 9 

Answer: B 

Which of the following is an example of a general purpose pure-play e-tailer 


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A. Store A does not have a physical location and sells a variety of products online. 

B. Store D has a physical location. A variety of products are sold. 

C. Store B does not have a physical location and sells a specific type of product. 

D. Store C has a physical location and a Web site. A variety of products are sold. 

Question: 10 

Answer: A 

Collaborative filtering software is: 

A. Best for most endeavors. 

B. Software that is user-controlled. 

C. Software that keeps track of users' movements to interpret their interests. 

D. Illegal, but popular. 

Question: 11 

Answer: C 

Which entity is the largest purchaser in the world 

A. The Japanese auto triumvirate 

B. IBM Corporation 

C. The U.S. government 

D. General Motors 

Question: 12 

Answer: C 

Company Davidson Plastics is evaluating its strengths and weaknesses. What element of strategy are they 

researching 

A. Strategy formulation 

B. Resource allocation 

C. Forecasting 

D. Company analysis 

Question: 13 

Answer: C 

Which of the following is a benefit of bundling products 

A. Product customization 

B. Differentiation of vendors 

C. Lower total cost 


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D. Lower cost of production 

Answer: A 

Question: 14 

Which of the following does not create dynamic pricing 

A. Long-term contracts 

B. Storefront e-commerce sites 

C. Auctions 

D. Stock trading 

Question: 15 

Answer: A 

Which of the following is the most serious strategic threat to traditional travel agents 

A. Low prices 

B. Automated Services 

C. 24 hour service 

D. Intelligent software agents 

Question: 16 

Answer: A 

A bank is implementing account access on the World Wide Web for its customers. On which one of the following will 

the developers spend the majority of their time 

A. Integration with the back-end system. 

B. Setup of the servers. 

C. Designing the user interface. 

D. Coding the HTML and making the graphics. 

Question: 17 

Answer: A 

The Web site should be: 

A. A mirror image of the real business 

B. A way to get into direct marketing 

C. A way to obtain links from other Web sites 

D. Competitive 


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Question: 18 

Answer: B 

Which of the following could be called C2C (consumer-to-consumer) e-commerce 

A. Consumer auctions 

B. Stock trading 

C. Gambling 

D. Reservations 

Question: 19 

Answer: A 

Mark's new business sells his famous "Terrific Truffles." What type of law protects Mark's product name work 

A. Patent 

B. Trademark 

C. Criminal 

D. Copyright 

Question: 20 

Answer: B 

Beethoven has decided to make his online purchase of High-Definition Television from a particular retailer because 

they offer the highest quality product. What decision criteria is he using 

A. Personal Service 

B. Convenience 

C. Value Proposition 

D. Online Service 

Question: 21 

Answer: C 

The e-commerce merchant must consider three kinds of threats or crimes. These are: 

A. Physically related, order related, and electronically related. 

B. Threats against the server, information leakage, and physical threats. 

C. Credit card fraud, hackers, and viruses. 

D. Outdated hardware, inefficient software, and hackers. 

Answer: B 


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Question: 22 

Which of the following is not a part of the planning stage of Electronic Commerce security risk management 

A. Establish an incident response team 

B. Establish audit processes 

C. Identify vulnerabilities 

D. Define polices 

Question: 23 

Answer: C 

What is the HTML device used to include hidden information in a Web page - such as keywords and descriptions - 

that search engines and Web crawlers read and use for indexing 

A. Search tags 

B. Hidden identifiers 

C. Comments 

D. Metatags 

Question: 24 

Answer: D 

Which of the following is not a form of push technology 

A. Self-service delivery 

B. Search engine optimization 

C. Mediated delivery 

D. Direct delivery 

Question: 25 

Answer: B 

Company Brass Guitars has sold its unique collectables from their store for over fifty years. Today they are beginning 

to sell online at an auction site. What type of Electronic Commerce strategy is being used 

A. Pure-play Electronic Commerce 

B. Click & Mortar - several applications 

C. Click & Mortar - few applications 

D. Click & Mortar - one application with significant organizational change 

Answer: C 


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