Annual Report 2010 - Outdoor Media Association

JOINT Industry Sponsorships
OMA members continued to generously
support two major public service industry
wide campaigns throughout 2010. These
campaigns were facilitated by a remarkable
contribution of media space, production
and installation services totalling more than
$1.1 million. The NSW Police Force and
National Missing Persons Week which ran in
the first week of August and The Big Issue
campaign in June for the third year running.
NSW Police Force
National Missing
Persons Week
The immediate impact of outdoor
advertising makes it an attractive medium
for event organisers to raise awareness
about matters of public interest and
to raise awareness of important issues
such as national security, environmental
protection and public health.
The Missing Persons Unit chose the case of
Rista Chanthavixay, a missing person from a
Cambodian/Laotian background, who was
15 when she went missing in March 2009 in
the western suburbs of Sydney.
The media donated was valued at $120,000
and included taxi backs, static and digital
retail panels, bus shelters and free standing
panels in the Sydney CBD, as well as in the
western suburbs close to the area where
she went missing.
“We are grateful for the help
we have received from the
Outdoor Media Association.
The advertising space they
have donated has been very
important in helping us to
raise awareness of missing
persons in NSW.”
For the second year, OMA members
supported the NSW Police Force and
National Missings Persons Week,
1–7 August 2010. This is an annual event
The campaign was launched on 1 August
at NSW Police Force headquarters in
Parramatta by the Minister for Police,
The Hon. Michael Daley MP.
Strath Gordon, Director,
Public Affairs Branch, NSW Police Force
to raise awareness of the issues and
impacts associated with missing persons.
Each year, 35,000 people are reported
missing in Australia. While 95% of
people are found within a short period of
time, the lasting impact, particularly on
families, is devastating. There still remains
approximately 1,600 long term missing
persons; those who have been missing for
more than six months.
In 2010 the focus was on Culturally and
Linguistically Diverse communities with
the theme When someone goes missing,
a day spent waiting is a day lost. The
theme was a reminder to the community
that they shouldn’t wait 24 hours to report
someone missing if they fear for the safety
of that person.
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