journal_january2015

The
RURAL MARKETING
ISSN 2321-8312
FOR PRIVATE CIRCULATION ONLY | VOL-9 | JANUARY - 2015
Journal
Contact Address
Rural Marketing Association of India
C/o. Impact Communications
E-362, First Floor Nirman Vihar, Vikas Marg,
New Delhi - 110092
Tel. 011-40619900
Mob - 9910023628 / 9818960558
Learn more about RMAI at www.rmai.in
EDITORIAL COMMITTEE
Sanjay Kaul, Raj Kr Jha
Khurram Askari, R V Rajan
CONSULTANT EDITOR
www.contentiveinc.com
RMAI EXECUTIVE COMMITTEE 2014 - 2016
President
Sanjay Kaul
CEO, Impact Communications
Vice President
Raj Kr Jha
Consultant, Geometry Global
Secretary
George Angelo
Executive Director (Sales), Dabur India Ltd
Treasurer
Dr. AnupKalra
Executive Director, Ayurvet Ltd
Zonal Head (South)
Mr. KhurramAskari
Director, Insight Outreach Pvt Ltd
Zonal Head (West)
Himanshu Shah
Chief Mentor, SOI Live Marketing & Events
Mr. Ranjit Kumar
DDG (Rural Business) India Post, Govt of India.
Mr. Biswabaran Chakrabarty
General Manager, Crompton Greaves Ltd
Mr. Punit Chadha
General Manager (Rural Marketing), Maruti India Ltd
Mr. Puneet Vidyarthi
General Manager and Head (Rural), JCB India Ltd
Mr. Siddhartha Chaturvedi
CEO, Event Crafter
Mr. Nikhil Sharma
Partner, MART.
From the
President's Desk
Dear Friends,
We're proud to bring out the second
edition of the e-journal, at the back of an
encouraging response to the first edition.
I hereby extend my heartfelt thank you for
your feedback and appreciation.
The second edition too promises to be a valuable read with a detailed analysis on
the retail sector in rural India; perspectives on the reach and effectiveness of e-
commerce in the hinterlands; initiatives by the Government and corporate towards
rural development; interview with revered rural marketing professionals; effective
rural marketing initiatives implemented by companies; and trends from across the
world.
It gives me great pleasure to announce the sixth edition of the RMAI Flame Awards
2014 for Excellence in Rural Marketing & Communications, to be held on March
20, 2015, at Taj Vivanta, Gurgaon. The surging number of entries received each
year is a testimony to the popularity of the awards. The entry submission date has
been extended to February 20, to accommodate as many entries as possible. To
further strengthen its credibility, we have brought on board Ernst & Young to
validate the judging process.
The next few months will be action-packed for RMAI, as we organise a new edition
of the Rural Conclave and the Corporate Excellence Awards, to be held on May 8-9,
2015. Our goal is to bring together experienced and bright minds from
Government, Corporate, Marketing and Communication and Technology sectors
to foster knowledge, learning and inspiration on a wide range of subjects. India
Post (Ministry of Communications & IT) is supporting RMAI for this initiative.
I urge all of you members to participate in these initiatives and together chart out a
new growth story for rural India. Your involvement and commitment are of
paramount importance in soaring new heights in rural marketing.
I hope you will find this edition of the e-journal insightful. Your valuable feedback
and thoughts on the same will appreciated.
Thank You
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All rights reserved.
Reproduction in any manner is prohibited.
Published by
Rural Marketing Association of India
Sanjay Kaul