Academic Journals/Trade Publications/Popular Magazines
Academic Journals/Trade Publications/Popular Magazines
Academic Journals/Trade Publications/Popular Magazines
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Scholarly/<strong>Academic</strong> <strong>Journals</strong><br />
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Scholarly/<strong>Academic</strong> <strong>Journals</strong><br />
<strong>Academic</strong> = Scholarly = Peer-Reviewed<br />
Articles based on research and written by experts<br />
in a given field, usually scholars with credentials<br />
Expect readers to have a good understanding of the<br />
field (terminology, current concerns, etc.)<br />
Include extensive documentation<br />
Few photographs or advertisements<br />
Usually published by professional associations<br />
Examples: Journal of Accounting Research, Business<br />
Communication Quarterly, Business Case Journal<br />
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<strong>Trade</strong> <strong>Publications</strong> &<br />
<strong>Popular</strong> <strong>Magazines</strong><br />
Articles written by staff members or freelance<br />
writers<br />
Aimed at a general, not an expert audience<br />
Include little or no documentation<br />
Contain photographs and extensive advertisements<br />
Published for commercial or editorial reasons<br />
EXAMPLES<br />
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<strong>Trade</strong> <strong>Publications</strong> are geared to a<br />
specific industry<br />
Examples: Advertising Age, U.S. Banker,<br />
Economist, Management Quarterly,<br />
Accountancy Age<br />
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<strong>Popular</strong> <strong>Magazines</strong> are geared to a<br />
general audience<br />
Examples: Business Week, Forbes,<br />
Fortune, Time, Newsweek U.S. News &<br />
World Report<br />
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