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us<strong>in</strong>ess WITH<br />

media technology<br />

CNN seeks<br />

sizzle with a<br />

food show<br />

<strong>The</strong> Media Equation<br />

DAVID CARR<br />

MichaelK.Williams played Omar<br />

Little, the righteousstickup man <strong>in</strong><br />

‘‘<strong>The</strong>Wire,’’ and now plays Chalky<br />

White, the bootlegger on ‘‘Boardwalk<br />

Empire,’’ so he is a big deal <strong>in</strong> the East<br />

Flatbush hous<strong>in</strong>g projects<strong>in</strong>New York<br />

where he grew up. Stand<strong>in</strong>g <strong>in</strong> Gloria’s<br />

3, a Tr<strong>in</strong>idadian restaurant <strong>in</strong> nearby<br />

CrownHeights last Thursday, he said<br />

he had funrunn<strong>in</strong>g around his old<br />

neighborhood. But he added that itwas<br />

the man hewas with who createdmost<br />

of the fuss.<br />

‘‘All the little kids were runn<strong>in</strong>g after<br />

him,’’ Mr.Williams said, <strong>in</strong>dicat<strong>in</strong>g his<br />

lanky d<strong>in</strong><strong>in</strong>g companion.<br />

Anthony Bourda<strong>in</strong> tends to get noticed.<br />

<strong>The</strong> chef turned televised tour<br />

guide is macho but not overbear<strong>in</strong>g,<br />

profanewithout be<strong>in</strong>g coarse, and tall<br />

and handsome. How handsome?Iwas<br />

at an outdoorsocial eventwithmywife<br />

some years agowhenhe passedby, and<br />

shewas sotransfixedbyhimthat she<br />

walked<strong>in</strong>to abush. Ihate him for that,<br />

but am unsurprised that his charmed<br />

life is about to addanew chapter.<br />

Mr. Bourda<strong>in</strong> and Mr.Williams were<br />

<strong>in</strong> Brooklyn film<strong>in</strong>g the lastepisodeof<br />

Mr. Bourda<strong>in</strong>’srough-and-ready cul<strong>in</strong>ary<br />

show ‘‘No Reservations,’’ which<br />

has runfor eight seasons on the Travel<br />

Channel. Last week, CNN and Mr.<br />

Bourda<strong>in</strong> announced that he would be<br />

mov<strong>in</strong>g to the cable news channel to<br />

make an as-yet-unnamed travelshow<br />

thatwill air on the weekends.<br />

‘‘Elevenyears ago, I was stand<strong>in</strong>g by<br />

adeep fryer,’’ he said, his voice convey<strong>in</strong>g<br />

wonderashe and Mr.Williams<br />

capped the day’sshoot<strong>in</strong>g with a d<strong>in</strong>ner<br />

of oxtail stew, curriedgoat, soup and<br />

macaroni pie. ‘‘I was surprised and<br />

flattered that anews organization was<br />

<strong>in</strong>terested<strong>in</strong>do<strong>in</strong>gashow withme.’’<br />

Sowerethe restof us. CNN,the<br />

former cable newsleader, is at loose<br />

ends, hav<strong>in</strong>g recordeditslowest rat<strong>in</strong>gs<br />

<strong>in</strong> 10 years <strong>in</strong> April. <strong>The</strong> channel<br />

still makesalot ofmoney, an expected<br />

$600 million<strong>in</strong>operat<strong>in</strong>g profitthis<br />

year. But noth<strong>in</strong>g — not the liftofan<br />

electionyear,the replacementof Piers<br />

Morgan for Larry K<strong>in</strong>g or firm edicts<br />

from TimeWarner management—has<br />

moved the needleon viewership.<br />

Evenasprofits pileup, CNN is <strong>in</strong><br />

danger ofbecom<strong>in</strong>g a niche channel.<br />

Perhaps sign<strong>in</strong>g a proven niche player<br />

— accord<strong>in</strong>g to Nielsen,Mr. Bourda<strong>in</strong>’s<br />

show drawsabout 450,000 viewers ona<br />

channel that lives far down the dial — is<br />

a small partof the answer.<br />

It is not as if Mr. Bourda<strong>in</strong> is a television<br />

lightweight: He and his <strong>production</strong><br />

company ZeroPo<strong>in</strong>tZero, which will<br />

cont<strong>in</strong>ue to producethe show, have won<br />

Emmys forprograms onHaiti and Laos,<br />

and the crew was nom<strong>in</strong>atedforan<br />

Emmy foranepisode shot <strong>in</strong> Beirut dur<strong>in</strong>g<br />

the 2006Israeli offensive <strong>in</strong> Lebanon.<br />

Mark Whitaker,executive vice president<br />

and manag<strong>in</strong>g editor of CNN<br />

Worldwide, has been work<strong>in</strong>g to decreasethe<br />

network’srelianceonpolitics,where<br />

its middle-of-the-road approach<br />

oftensuffers <strong>in</strong> comparison with<br />

theedgier, more partisan offer<strong>in</strong>gs of<br />

SUN,FROMPAGE14<br />

closed the Sunday-only Newsafterrevelations<br />

about widespread phone hack<strong>in</strong>g.<br />

Mr.Murdoch visited thetabloid’s <strong>in</strong>ksta<strong>in</strong>ed<br />

newsroom <strong>in</strong> East London’s<br />

Wapp<strong>in</strong>g district, and, shirtsleeves<br />

rolled up, sent amessagetohis detractors<br />

and declared his commitmenttothe<br />

pr<strong>in</strong>ted word. ‘‘Hav<strong>in</strong>g a w<strong>in</strong>n<strong>in</strong>g paper<br />

is the best answer to our critics,’’ Mr.<br />

Murdoch told the newsroom upon announc<strong>in</strong>g<br />

the Sunday edition.<br />

Giddy with excitement as if itwere his<br />

first newspaper, Mr. Murdoch later<br />

tweeted: ‘‘Reports early, but new Sun<br />

edition sold 3m!’’ and ‘‘I will be very<br />

happy at anyth<strong>in</strong>g substantially over<br />

two million!’’<br />

<strong>The</strong> Sunrema<strong>in</strong>s the most-read newspaper<br />

<strong>in</strong> a country so enamored of<br />

tabloid gossip that an anti-litter campaign<br />

scattered throughout the London<br />

Underground reads: ‘‘<strong>The</strong> newspaper<br />

you’re read<strong>in</strong>g is rubbish.’’ <strong>The</strong> Sun’s<br />

discounted cover price of30 pence, or<br />

about 46 U.S. cents,on weekdays and 50<br />

pence, or 77 cents, on Sundays has<br />

helped the newspaper ma<strong>in</strong>ta<strong>in</strong> itslead,<br />

the audit bureau said <strong>in</strong> its most recent<br />

circulationreport.<br />

News Corp. decl<strong>in</strong>ed to comment on<br />

the Sun’s circulation.<br />

<strong>The</strong> Sunisalsooperat<strong>in</strong>g <strong>in</strong> a delicate<br />

era <strong>in</strong> Brita<strong>in</strong> when everyth<strong>in</strong>g done by<br />

newspapers, Murdoch-owned or not, is<br />

under <strong>in</strong>creased scrut<strong>in</strong>y. That scrut<strong>in</strong>y<br />

is especially apparent at <strong>The</strong> Sun. British<br />

<strong>in</strong>vestigators have said <strong>The</strong> Sun participated<br />

<strong>in</strong>widespread bribery of ‘‘a network<br />

ofcorrupted officials,’’ and several<br />

of the newspaper’s top journalists have<br />

been arrested. Last month, Rebekah<br />

Brooks, the former editor of both News<br />

of the World and <strong>The</strong> Sun, was formally<br />

charged with obstruction ofjustice.<br />

Newsroom morale at <strong>The</strong> Sun has<br />

sagged asthe management and stan-<br />

FoxNews and MSNBC. He began talk<strong>in</strong>g<br />

with Mr. Bourda<strong>in</strong> back <strong>in</strong> March <strong>in</strong><br />

the belief thatthe chef’spenchant for<br />

travel<strong>in</strong>g to far-flung places like Thailand<br />

and Saudi Arabia wasafitwith<br />

CNN’s<strong>in</strong>ternational credentials.More<br />

important, Mr.Whitaker wanted CNN’s<br />

first move out ofits lanetocomewitha<br />

baked-<strong>in</strong> audience attached. CNN has<br />

notrouble attract<strong>in</strong>g viewers; it just<br />

has trouble persuad<strong>in</strong>g them to stick<br />

around when theworld is not on fire.<br />

‘‘Tony is appo<strong>in</strong>tmentview<strong>in</strong>g and<br />

sticky <strong>in</strong> a way thatweneed to be,’’ Mr.<br />

Whitaker said on the phone. ‘‘We are<br />

big fans of what he does and what he<br />

stands for,which is global and smart,<br />

but he goesbeyond politics and war<br />

coverage. We need to be broader than<br />

that and we are look<strong>in</strong>g hard to make<br />

that happen. Tony was the first person<br />

that cametom<strong>in</strong>d.’’<br />

Mr. Bourda<strong>in</strong> landed<strong>in</strong>the public<br />

consciousness <strong>in</strong> 2000 with his book<br />

‘‘KitchenConfidential,’’ a scabrouslook<br />

atthe mayhembeh<strong>in</strong>d the f<strong>in</strong>e d<strong>in</strong><strong>in</strong>g<br />

tables of Manhattan.<br />

But he quickly outgrew the caricatureof<br />

a bad boy and became a rarity<strong>in</strong><br />

the celebritychef world: aguy who<br />

knowsfoodbut isalot more <strong>in</strong>terested<br />

<strong>in</strong> the human <strong>in</strong>gredientsbeh<strong>in</strong>d the<br />

cuis<strong>in</strong>ethan the recipes. He loathes the<br />

motif that positions chefs as divas or<br />

rock stars, and has<br />

‘‘He goes<br />

beyond politics<br />

and war<br />

coverage.<br />

We need to<br />

be broader<br />

than that.’’<br />

said unk<strong>in</strong>d th<strong>in</strong>gs<br />

about someother<br />

chefs, many of whom<br />

work atthe Food<br />

Network,which is<br />

owned by Scripps<br />

Networks Interactive,<br />

which alsoowns<br />

the Travel Channel.<br />

Mr. Bourda<strong>in</strong> was<br />

not itch<strong>in</strong>g to change jobs — it is tough<br />

to beateat<strong>in</strong>g your way around the<br />

world — but he is happy for the change<br />

<strong>in</strong> address.<br />

‘‘I have had an excellent relationship<br />

with the Travel Channel, but CNN is a<br />

big company withalot of<strong>in</strong>ternational<br />

juice,’’ he said.<br />

A graduate of the Cul<strong>in</strong>ary Institute<br />

of America,Mr. Bourda<strong>in</strong> did some serious<br />

work <strong>in</strong> the kitchen enroute to becom<strong>in</strong>g<br />

executive chefat Brasserie Les<br />

Halles.Atthe sametime, he spent a fair<br />

amountof time sauté<strong>in</strong>g his bra<strong>in</strong> <strong>in</strong> a<br />

variety oflegal and illicit drugs.<br />

Whenhe got his shot attelevision, he<br />

took the jobseriously but did not adopt<br />

many of the conventions ofmedium. He<br />

often dips <strong>in</strong>to bleep-able languageto<br />

express joy or disgust, is fond ofjokes<br />

about the male anatomy and has been<br />

known to snack onaraw seal eyeball<br />

when theoccasionrequired.<br />

At a timewhenpersonal brand seems<br />

ascendant, Mr. Bourda<strong>in</strong> has stretched<br />

his to very lucrative, creative ends.<br />

He hasapersonal book impr<strong>in</strong>twith<br />

HarperColl<strong>in</strong>s Ecco, and has eight<br />

books l<strong>in</strong>ed up. He has alsowritten10<br />

books, both fiction and nonfiction, is<br />

publish<strong>in</strong>g a graphic novel this summer<br />

and has anothernovel<strong>in</strong>theworks.<br />

We hitthe Brooklyn Bridge and the<br />

lights of Manhattan snapped<strong>in</strong>to view.<br />

This is where he firstwenttowork as a<br />

bicycle messenger, rid<strong>in</strong>g <strong>in</strong> fromNew<br />

Jersey with his father. Thatwas followedbylong<br />

hours <strong>in</strong> the kitchen and<br />

evenlongerhours perpetrat<strong>in</strong>g foolhardy<br />

<strong>in</strong>dulgences with theothercooks<br />

he hung out with.<br />

‘‘Deep <strong>in</strong>side, Iamalazy screw-up<br />

and I have developed this very elaborate<br />

construction to outwitthat impulse,’’<br />

he said.<br />

He added that his latest assignment<br />

was ofapiecewith what came before it.<br />

‘‘This is another<strong>in</strong>aseries oflucky<br />

breaks that I will do my best not to<br />

screw up,’’ he said.<br />

KINECT, FROM PAGE 14<br />

tributors of free, unauthorized copies of<br />

software created by what was then<br />

called Micro-Soft were pirates, thwart<strong>in</strong>g<br />

progress by remov<strong>in</strong>g the f<strong>in</strong>ancial<br />

<strong>in</strong>centives to improve technology.<br />

Alex Kipman, a32-year-old Brazilian<br />

who has spent his careeratMicrosoft, is<br />

credited byMicrosoft as the quarterback<br />

of the K<strong>in</strong>ect project. At the company’s<br />

offices<strong>in</strong>Redmond,Wash<strong>in</strong>gton,<br />

he cheerily served up avery different<br />

version of the K<strong>in</strong>ect story.<br />

In the hackers’version,Microsoft had<br />

effectively lost control ofits ownproduct,<br />

thanks to the open source efforts fueled<br />

partly by the Adafruit OpenK<strong>in</strong>ect contest.<br />

It had emerged that Johnny Chung<br />

Lee, an employee of Microsoft <strong>in</strong> theApplied<br />

SciencesGroup, had covertly bankrolled<br />

that competition, and later said —<br />

after decamp<strong>in</strong>g for Google —that he<br />

had done so after his ‘‘<strong>in</strong>ternal efforts’’ to<br />

persuade the company to support the<br />

K<strong>in</strong>ect’s potential immediately beyond<br />

games had gone nowhere.<br />

Mr. Kipman dismissed the notion that<br />

outsiders changed Microsoft’s m<strong>in</strong>d<br />

about the K<strong>in</strong>ect’s potential. For<br />

starters, K<strong>in</strong>ect had not been ‘‘hacked’’<br />

at all, because no one had cracked its<br />

proprietary code. ‘‘If you’re just person<br />

X out there, it’smuch more glamorous to<br />

call it ‘hack<strong>in</strong>g,’ ’’ he cont<strong>in</strong>ued. ‘‘From<br />

my perspective, it’s‘t<strong>in</strong>ker<strong>in</strong>g.’ ’’<br />

Moreover, Mr. Kipman waved off Mr.<br />

Sunday sales slip at Murdoch’s pet<br />

SIMON DAWSON/BLOOMBERG NEWS<br />

Analysts estimated that sales of <strong>The</strong> Sun on Sunday would level off at two million copies.<br />

dards committee established byNews<br />

Corp. to<strong>in</strong>vestigate malfeasance at its<br />

newspapers has turned over hundreds<br />

of millions ofjournalists’e-mails.<br />

‘‘<strong>The</strong> Sun isanewspaper which <strong>in</strong><br />

most respects reflects Murdoch’s<br />

worldview,’’ said Michael Gove, aConservative<br />

member of Parliament, <strong>in</strong> his<br />

testimony on Tuesday to the Leveson<br />

Inquiry <strong>in</strong>to media ethics, borne out of<br />

the phone-hack<strong>in</strong>g scandal at <strong>The</strong> News<br />

of theWorld.<br />

Indeed, ofallthe approximately 175<br />

newspapers that NewsCorp.owns globally,<br />

<strong>The</strong> Sunholds a special place <strong>in</strong> his<br />

heart, friends and associateshave said.<br />

It also drives the company’s pr<strong>in</strong>t revenue<br />

<strong>in</strong> Brita<strong>in</strong>. News Corp. does not<br />

break out profit on <strong>in</strong>dividual newspapers,<br />

but revenue from advertis<strong>in</strong>g <strong>in</strong><br />

<strong>The</strong> Sun helps support less lucrative,<br />

more upscale titles like <strong>The</strong> Times of<br />

London and <strong>The</strong> Sunday Times.<br />

MARIO ANZUONI/REUTERS<br />

Attendees at an electronic enterta<strong>in</strong>ment show danc<strong>in</strong>g with the Xbox video-game console and the K<strong>in</strong>ect add-on, which translates a person’s movements to the video screen.<br />

A heady evolution of Microsoft K<strong>in</strong>ect<br />

Eager to expand his footpr<strong>in</strong>tonFleet<br />

Street, Mr. Murdoch bought <strong>The</strong> Sun <strong>in</strong><br />

1969 for £800,000, assur<strong>in</strong>g the previous<br />

owners hewould publish a ‘‘straightforward,<br />

honest newspaper.’’<br />

Because of the abrupt clos<strong>in</strong>g of <strong>The</strong><br />

News of theWorld, NewsCorp. already<br />

had the capacity to pr<strong>in</strong>t and deliver a<br />

newspaper on Sunday. That means a<br />

drop <strong>in</strong>readership at <strong>The</strong> Sun will not<br />

have a significant effect on the company’s<br />

f<strong>in</strong>ancial performance, analysts<br />

said. ‘‘It’sallupside because <strong>The</strong> News<br />

of the World doesn’t exist anymore,’’<br />

Mr. McCabe, the analyst, said. ‘‘<strong>The</strong>y<br />

haven’t gone out and spent serious<br />

money onanew staff or equipment.’’<br />

<strong>The</strong> Sun’s numbers also reflect an<br />

overall soften<strong>in</strong>g <strong>in</strong> the newspaper market<br />

<strong>in</strong> Brita<strong>in</strong>, analysts said. Average<br />

daily circulationfor British newspapers<br />

comb<strong>in</strong>ed fell 6.2 percent <strong>in</strong> April to 17<br />

million, accord<strong>in</strong>g to audit bureau data.<br />

Lee’s account of<strong>in</strong>ternal resistance to<br />

non-Xbox usesfor the K<strong>in</strong>ect: <strong>The</strong> master<br />

plan for the K<strong>in</strong>ect always <strong>in</strong>cluded<br />

the PC. ‘‘Johnny wasn’t part ofanyof<br />

those conversations,’’ Mr. Kipman said.<br />

Besides, he concluded,Microsoft had no<br />

problem with the ‘‘t<strong>in</strong>kerer crew’’ because<br />

it anticipated them.<br />

Mr. Lee <strong>in</strong>itially decl<strong>in</strong>ed to comment<br />

for this article, but he did e-mail a response<br />

toMr. Kipman’s account: ‘‘<strong>The</strong><br />

tremendous amount ofpositive press<br />

<strong>The</strong> idea of a band of<br />

outsiders forc<strong>in</strong>g a huge<br />

company to reth<strong>in</strong>k a major<br />

new product is appeal<strong>in</strong>g.<br />

coverage on K<strong>in</strong>ect projects <strong>in</strong> the<br />

months immediately follow<strong>in</strong>g launch<br />

was worth tens of millions dollars <strong>in</strong><br />

market<strong>in</strong>g for Xbox — and rema<strong>in</strong>s one<br />

of the most culturally <strong>in</strong>terest<strong>in</strong>g aspects<br />

of this product, keep<strong>in</strong>g usactively<br />

talk<strong>in</strong>g about the technology today.<br />

Stimulat<strong>in</strong>g that for $3,000 seems like<br />

goodbus<strong>in</strong>ess sensetome.’’<br />

Either way, the <strong>in</strong>cident seemed to<br />

burnish Microsoft’s reputation. Wired<br />

magaz<strong>in</strong>e evenpublishedanarticle credit<strong>in</strong>g<br />

Microsoft for its forward-th<strong>in</strong>k<strong>in</strong>g<br />

attitude toward collaborat<strong>in</strong>g with the<br />

masses: ‘‘No company has made it so<br />

easy to hack <strong>in</strong>to aproduct as popular as<br />

WOMEN, FROM PAGE 14<br />

to Harvard for abus<strong>in</strong>ess degree and<br />

worked for tech companies, <strong>in</strong>clud<strong>in</strong>g<br />

BEA Systems and Tellme Networks.<br />

Hergeekcredispretty unassailable.<br />

In 2005, she cametoKle<strong>in</strong>erasajunior<br />

partner, work<strong>in</strong>g as chief of staff to<br />

John Doerr. He was one of the ma<strong>in</strong><br />

evangelists who shaped the modern Internet,<br />

ageek’s geek who became a billionaire.<br />

Ms. Pao’s role was to help Mr.<br />

Doerr identify <strong>in</strong>vestments, <strong>in</strong>terview<br />

executives and write speeches.<br />

Accord<strong>in</strong>g to the suit, her troubles<br />

began almost immediately whenanotherjunior<br />

partner,Ajit Nazre, made <strong>in</strong>appropriate<br />

sexual advances. Eventually,<br />

the compla<strong>in</strong>t says, Ms. Pao ‘‘succumbed<br />

to Mr. Nazre’s <strong>in</strong>sistence on<br />

sexual relations on two or three occasions.’’<br />

Whenshe put an end to the relationship,<br />

it says, he ‘‘started aconsistent<br />

pattern of retaliation aga<strong>in</strong>st her.’’<br />

This wentonforfive years, it contends.<br />

<strong>The</strong> harassment partof the suit pales<br />

<strong>in</strong> comparison to the retaliation part,<br />

which blends <strong>in</strong>to an allegation ofageneral<br />

efforttokeep women<strong>in</strong>their place.<br />

Kle<strong>in</strong>er,Ms.Pao’slawsuit says, discrim<strong>in</strong>ated<br />

aga<strong>in</strong>st her and other women<br />

‘‘by fail<strong>in</strong>g to promote them comparably<br />

to men, by compensat<strong>in</strong>g themless<br />

than men through lower salary, bonus<br />

and carried <strong>in</strong>terest, by restrict<strong>in</strong>g the<br />

number of<strong>in</strong>vestments thatwomenare<br />

allowed to make as compared to men.’’<br />

<strong>The</strong> firm,which has about 80 employeesherewith<br />

a handfulmore <strong>in</strong> Ch<strong>in</strong>a, is<br />

accused of fail<strong>in</strong>g to act when compla<strong>in</strong>ts<br />

ofsexual harassmentor discrim<strong>in</strong>ation<br />

were made. Ms.Pao says women<br />

areexcludedfrommeet<strong>in</strong>gs and discussions.<br />

<strong>The</strong> firm fails to provideopportunities<br />

for visibility and success <strong>in</strong>side<br />

and outsidethe firm for womenascompared<br />

withmen,the compla<strong>in</strong>t says.<br />

Kle<strong>in</strong>er supporters have some questions,<br />

even ifthey do not necessarily<br />

wish to goon the record:Why did a talented<br />

woman stay forso long at a place<br />

thatwas treat<strong>in</strong>g herso poorly?<br />

And how is it possible that Mr. Doerr<br />

never listened to herassertions ofretaliation<br />

and discrim<strong>in</strong>ation? Mr. Doerr<br />

decl<strong>in</strong>ed to comment, but his supporters<br />

have an answer. <strong>The</strong> firstthat anyone at<br />

the firm knew ofherconcerns,theysay,<br />

was five months ago —at which po<strong>in</strong>t<br />

Kle<strong>in</strong>erpromptly brought <strong>in</strong>alawyer to<br />

<strong>in</strong>vestigate. He found no basis to her<br />

compla<strong>in</strong>ts,the firm says.<br />

If you takethe Kle<strong>in</strong>er l<strong>in</strong>e, Mr. Nazre<br />

was less the <strong>in</strong>stigator than the victim;<br />

he hadaconsensual affair with Ms. Pao<br />

and now is be<strong>in</strong>g portrayed as a harasser.<br />

<strong>The</strong> suit says he leftthe firm after the<br />

<strong>in</strong>vestigator’s report at the beg<strong>in</strong>n<strong>in</strong>g of<br />

the year, imply<strong>in</strong>g a cause and effect.<br />

People <strong>in</strong>side Kle<strong>in</strong>er sayhe left of his<br />

own volition before the <strong>in</strong>quiry began.<br />

Mr. Nazre has not surfaced s<strong>in</strong>cethe lawsuit<br />

was filed. Avoice-mail box belong<strong>in</strong>g<br />

to him was full late last week.<br />

Kle<strong>in</strong>ersupporters said the firm made<br />

repeated efforts to achieve aresolution,<br />

but that the parties could not come to<br />

terms. <strong>The</strong> lawsuit was filed <strong>in</strong> San<br />

Francisco SuperiorCourton May 10.<br />

Ms.Pao is known to the small world of<br />

venture capitalists here. Her husband,<br />

Alphonse FletcherJr., whomshe married<br />

after the physical relationship with Mr.<br />

Nazre ended, was recently <strong>in</strong> the news<br />

for su<strong>in</strong>g the Dakota, the apartment<br />

build<strong>in</strong>g on Central Park West <strong>in</strong> New<br />

York, for not lett<strong>in</strong>g him buy afifth unit.<br />

Mr. Fletcher, aformer president of the<br />

Dakota board, said he needed the space<br />

to accommodate his grow<strong>in</strong>g family.<br />

the K<strong>in</strong>ect,’’ the article asserted, imply<strong>in</strong>g<br />

that the company planned on homebrew<br />

<strong>in</strong>novators as strategic partners.<br />

K<strong>in</strong>ect hackers may not have cared<br />

about video games, but what they<br />

wanted — adevice conta<strong>in</strong><strong>in</strong>g specific<br />

high-technology components for just<br />

$150 —was achievable specifically becauseofitsconnection<br />

to someth<strong>in</strong>g with<br />

the scaleof theXbox system.Onlyacompany<br />

the size of Microsoft could afford<br />

the enormous research-and-development<br />

costs, and only mass-market appeal<br />

could make suchaproduct f<strong>in</strong>ancially<br />

viable.<br />

KyleMcDonald, a digital artist <strong>in</strong> New<br />

York, had been work<strong>in</strong>g with3-Dsensor<br />

technology for years when the K<strong>in</strong>ect<br />

came out, so at first he underestimated<br />

the significance of Microsoft’s latest<br />

product. But with<strong>in</strong> a week, the hacker<br />

videos and onl<strong>in</strong>e commentary changed<br />

his m<strong>in</strong>d, and he boughtone. This is evidenceofsometh<strong>in</strong>g<br />

evenmore surpris<strong>in</strong>g<br />

than the possibility that Microsoft<br />

had learned to love the hackers: Outside<br />

creators have learned to love a Microsoft<br />

product. Or ifnot love, then at<br />

leasttake it seriously.<br />

<strong>The</strong> theory that companies should<br />

wholeheartedly embrace the strange<br />

experimentation of people like Mr. Mc-<br />

Donald turns onastraightforward idea:<br />

It is goodfor the bottom l<strong>in</strong>e.<br />

‘‘You get unexpected uses of your<br />

products that might contribute to a different<br />

direction your company can go,’’<br />

said Bas van Abel, a designer <strong>in</strong><br />

Utrecht, the Netherlands, and co-author<br />

of the book‘‘OpenDesign Now.’’ Established<br />

companies maystill resist that<br />

argument, but more and more upstarts<br />

take it for granted that acommunity of<br />

customers, hobbyists and amateurs will<br />

<strong>in</strong>novate well beyond what any company<br />

can comeup with onits own.<br />

A new version of the K<strong>in</strong>ect, specifically<br />

designed to work with aW<strong>in</strong>dows<br />

PC, came out <strong>in</strong> February, along with a<br />

software kitthatwould allow developers<br />

to create commercial K<strong>in</strong>ect applications.<br />

<strong>The</strong>PC version of the device costs<br />

$250, or $100 more than the Xbox version,<br />

but the developer software is free.<br />

By March, Microsoft announced deals<br />

with 350 commercial partners on applications<br />

for hospitals, assembly l<strong>in</strong>es,<br />

work-force tra<strong>in</strong><strong>in</strong>g and so on. Among<br />

the partners were big corporate names<br />

likeAmerican Express and Toyota.<br />

Mr. McDonald still works with the<br />

devicetoday.And he is <strong>in</strong>trigued that so<br />

many people like him are still experiment<strong>in</strong>g<br />

withit and shar<strong>in</strong>g the codethat<br />

makes it possible for others to do the<br />

same. ‘‘People are try<strong>in</strong>g to decide for<br />

themselves what they want these technologies<br />

to mean,’’ Mr. McDonald said.<br />

<strong>The</strong> answer used to come from military<br />

contractors, academia, mega-corporations.<br />

‘‘It can’t be just them,’’ he cont<strong>in</strong>ued.<br />

‘‘It has to be everyone.’’<br />

Sexual bias lawsuit rivets Silicon Valley<br />

A lawyer found no basis to Ms.<br />

Pao’s compla<strong>in</strong>ts, Kle<strong>in</strong>er says.<br />

Mr. Fletcher,who is black, is accus<strong>in</strong>g<br />

the Dakota of racial discrim<strong>in</strong>ation and<br />

defamation. <strong>The</strong> Dakota responded to<br />

the suit by say<strong>in</strong>g itsconcerns were not<br />

racial but f<strong>in</strong>ancial: it did not th<strong>in</strong>k he<br />

could afford another apartment.<br />

Whennews of Ms.Pao’slawsuit broke<br />

last month, ‘‘we stopped what wewere<br />

do<strong>in</strong>g and were, like, ‘Whoa,’ ’’ said<br />

ClaireMazur, afounder of Of a K<strong>in</strong>d, an<br />

e-commerce start-up.<br />

Ms.Mazur said she neverhadaproblemgett<strong>in</strong>g<br />

meet<strong>in</strong>gs with venture capitalists:<br />

‘‘But it’sdef<strong>in</strong>itely harder to talk<br />

to male <strong>in</strong>vestors who don’t have as<br />

much experience with retail and fashion.<br />

That k<strong>in</strong>d of personal connection<br />

can be key to gett<strong>in</strong>g fund<strong>in</strong>g.’’<br />

Speak<strong>in</strong>g only on the condition of anonymity,<br />

some entrepreneurs were<br />

more despair<strong>in</strong>g. One woman said she<br />

was <strong>in</strong>terviewedbyatop venture firm <strong>in</strong><br />

2000 after leav<strong>in</strong>g bus<strong>in</strong>ess school. ‘‘I<br />

was told po<strong>in</strong>t-blank thatthey once had a<br />

woman and it didn’t work out,’’ she said.<br />

‘‘Thatwas 12 years ago and theyhaven’t<br />

had a s<strong>in</strong>glewoman partner s<strong>in</strong>ce.’’<br />

<strong>The</strong> cold stats: Women make upjust<br />

9.1percentof the board members of Silicon<br />

Valley companies, compared with<br />

16 percent of Standard & Poor’s 500<br />

companies, accord<strong>in</strong>g to Spencer Stuart,<br />

the headhunt<strong>in</strong>g firm.<br />

Few lawsuits like this make it toa<br />

jury, but Ms.Pao’scase might be an exception.<br />

Any settlement by Kle<strong>in</strong>er<br />

could look like an acknowledgment of<br />

guilt. <strong>The</strong> firm, meanwhile, is play<strong>in</strong>g as<br />

aggressive adefense as it dares, given<br />

the legal constra<strong>in</strong>ts. Owen Thomas, a<br />

former Valleywag gossip columnist and<br />

alongtime Silicon Valley observer, saw<br />

the situation this way: ‘‘If a tenth of this<br />

is true, Kle<strong>in</strong>er Perk<strong>in</strong>s has a problem.’’<br />

Christ<strong>in</strong>e Haughney and Jenna Wortham<br />

contributed report<strong>in</strong>g.

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