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Eve of Destruction<br />

“Once I was young and impulsive<br />

I wore every conceivable pin<br />

Even went to the socialist meetings<br />

Learned all the old union hymns<br />

But I’ve grown older and wiser<br />

And <strong>that</strong>’s why I’m turning you in<br />

So love me, love me, love me, I’m a liberal.”<br />

-Phil Ochs, 1966<br />

From Beats to<br />

Baby Boomers:<br />

When it was<br />

cool to be<br />

countercultural<br />

The violence<br />

of the<br />

Vietnam<br />

War was<br />

emblematized<br />

in this Pulitzer<br />

Prize-winning<br />

photo of a Viet<br />

Cong prisoner being shot by<br />

General Nguyen Ngoc Loan.<br />

10<br />

Sixties counterculture left its stamp on America. Baby Boomers dominated the era,<br />

spurring civil, feminist, environmental, and gay rights activism. A privileged white<br />

majority worked with minorities to end discrimination. But despite the far reach of<br />

the counterculture, these problems persisted.<br />

After the destruction occasioned by World War II, Americans wanted a rebirth, a<br />

return to normalcy, a revival of what made them human: life. Birth rates “boomed,” and<br />

76.4 million babies were born from 1946 to 1964, according to the U.S. Census Bureau.<br />

As the biggest generation in American history to <strong>that</strong> point, Baby Boomers dictated<br />

culture, media, and politics. Doug Owram, history professor and author of Born at the<br />

Right Time, explained, “The baby boomers came to overshadow the smaller generations<br />

<strong>that</strong> preceded and succeeded them…[Their] sense of self was due, in no small part, to<br />

the fact <strong>that</strong> they had the luxury of being free to think about such things.”<br />

Instead of returning from the war to poverty, WWII veterans came home to the nation<br />

in the best economic condition. Barring disenfranchised minorities, largely white<br />

America celebrated a new age of affluence and luxury.<br />

Beat poet Allen Ginsberg mixed offbeat humor with social commentary in his poetry.<br />

Two years later in 1948 the Cold War ramped up, and the Red Scare<br />

returned with heightened severity. Meanwhile, the rise of commercialism<br />

coincided with the rise of television. Ninety percent of Americans<br />

owned TV sets by 1960, according to history professor Jordan<br />

Winthrop, becoming increasingly exposed to mass advertising. In<br />

response, marketers widened their appeal to multiple audiences<br />

simultaneously, homogenizing American culture.<br />

The American Yawp surmises, “Perhaps yearning for something<br />

beyond the ‘massification’ of American culture but having few<br />

other options beyond popular culture, American youth turned to<br />

rock ‘n’ roll.”<br />

Artists like Elvis Presley represented rebellion, injecting<br />

the sexualized lyrics and dancing reminiscent of ‘20s<br />

speakeasies into the heavier beat of rock ‘n’ roll, disturbing<br />

Depression-era parents taught to pull their weight without<br />

complaint. Combining nostalgia for a liberated time with<br />

the revolutionary beats of a modern generation, Baby<br />

Boomers soaked up rebellion and radicalism.<br />

In 1955, just as the first Baby Boomers came of age,<br />

the U.S. entered a fourteen-year “military action.” Pew<br />

Center for People and Press reported a 73 percent trust<br />

rating in the government in 1958. President Richard Nixon<br />

attempted “Vietnamization” in 1969--a plan to withdraw American<br />

troops and turn fighting over to South Vietnam--with little success. By 1976<br />

North Vietnam seized control, reforming the Socialist Republic of Vietnam. The<br />

Watergate scandal and Nixon’s resignation just two years earlier reinforced the perception<br />

of corruption and inefficiency in politics. Public trust in U.S. government fell to 36<br />

percent.<br />

Baby Boomers consistently staged protests on college campuses and city streets<br />

against Vietnam, and addressed sociopolitical issues including civil inequities and the<br />

suppression of women’s rights. Owram explains, “Conformity was assaulted by deliberately<br />

outrageous clothes, behaviour, and language. An age of timidity was supplanted by<br />

civil disobedience. Patriotism was smashed by cynicism.”<br />

Political power waned, and the power of counterculture increased. Kevin Campbell,

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