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2012-2013 - Alberta Conservation Association

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to 40,000 hard copy subscribers and<br />

approximately 50,000 online readers<br />

Web<br />

• 88,181 unique visitors to<br />

ab-conservation.com, up 21% from last<br />

year<br />

• 8,814 unique visitors to<br />

reportapoacher.com, launched in<br />

September <strong>2012</strong><br />

Social Media<br />

• 903 responses to our “ACA Proposed Levy<br />

Increase Feedback” online survey<br />

• 66,898 e-newsletter subscribers (Wild<br />

Mail), an increase of 25% from 2011<br />

• 1,887 Facebook likes (a 133% increase)<br />

• 1,209 Twitter followers (a 104% increase)<br />

• 28,498 YouTube viewers (a 202% increase)<br />

––<br />

YouTube viewers watched an<br />

estimated 27,857 minutes of video on our<br />

channel. That is approximately 19 days<br />

and 8 hours.<br />

Let’s Go Outdoors Partnership:<br />

Radio<br />

• 56,160 total occasions on radio produced<br />

in partnership with Let’s Go Outdoors,<br />

combined between radio feature stories<br />

and one-minute commercials<br />

• 1,600 additional occasions recorded with<br />

opening and closing billboards on the<br />

weekend radio show<br />

• 23,400 impressions at the beginning and<br />

end of one-minute radio columns, each of<br />

which aired a minimum of three times per<br />

day, five days a week<br />

Television<br />

• Let’s Go Outdoors TV Season 2 aired on<br />

CTV2 with an average of 6,000 – 9,000<br />

viewers per episode (13 episodes in the<br />

season). The show was also carried by<br />

Discovery World, which aired the season<br />

to a potential audience of 19 million<br />

viewers. Let’s Go Outdoors was the anchor<br />

program on Discovery World’s Wednesday<br />

“Made in Canada” evenings, an outdoor<br />

programming segment. The show aired<br />

nationally at 6 p.m. eastern time.<br />

• The second season included 44 stories<br />

specifically about ACA or our member<br />

groups. Each story was featured in<br />

<strong>Alberta</strong> and nationally for a total of 1,144<br />

occasions.<br />

Erin VanderMarel, ACA - Owl River Riparian<br />

<strong>Conservation</strong> project (p. 34)<br />

photo: ACA, Stefanie Fenson<br />

14 <strong>Alberta</strong> <strong>Conservation</strong> <strong>Association</strong> – Annual Report <strong>2012</strong>/<strong>2013</strong>

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