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New Ess Nutr Book1 - New Vision Essential Minerals and other New ...

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Your Health Matters<br />

It’s not about slick marketing or fancy packaging. It’s<br />

about your families’ health. At <strong>New</strong> <strong>Vision</strong>, we take this<br />

very seriously. That’s why you’ll find only the finest quality<br />

<strong>and</strong> the most potent nutrients in our products.<br />

Most doctors will tell you that just like a sturdy building,<br />

your health must have a strong nutritional foundation.<br />

Powerful antioxidants, the ideal amounts of vitamins, fruit<br />

<strong>and</strong> vegetable sourced phytonutrients as well as major,<br />

trace <strong>and</strong> ultra trace minerals are all vital for optimal<br />

health. Countless studies have proven it, we believe it,<br />

<strong>and</strong> we’ve designed our <strong>Ess</strong>ential <strong>Nutr</strong>ition Program to<br />

deliver it!<br />

We create products<br />

that we would trust our<br />

own families to take.<br />

The <strong>Ess</strong>ential <strong>Nutr</strong>ition Program<br />

Advantage:<br />

• Increase your energy for work <strong>and</strong> play.<br />

• Increase your vitality <strong>and</strong> sense of well-being.<br />

• Improve your mental performance.<br />

• Look <strong>and</strong> feel healthier than you have in years.<br />

• Healthy Heart – Supports cardiovascular health <strong>and</strong> supports healthy red blood<br />

cell formation <strong>and</strong> nervous system functioning.* Maintains healthy levels of the<br />

amino acid homocysteine.* Protects cellular function <strong>and</strong> supports healthy<br />

cholesterol levels.* Provides B vitamins at heart-healthy levels. As a part of a well<br />

balanced diet that is low in saturated fat <strong>and</strong> cholesterol, folic acid, vitamin B6<br />

<strong>and</strong> vitamin B12 may reduce the risk of vascular disease.**<br />

• Healthy Eyes, Skin <strong>and</strong> Hair – Helps create <strong>and</strong> maintain healthy skin, eyes,<br />

teeth, gums <strong>and</strong> hair.* Helps promote good vision, night vision <strong>and</strong> supports eye<br />

health.*<br />

• Abundant Energy – Plays an important role in protein <strong>and</strong> carbohydrate<br />

absorption <strong>and</strong> metabolism.* Assists in energy conversion, the production of<br />

energy from glucose <strong>and</strong> supports energy production.*<br />

• Strengthens Your Immune System - Supports the immune system <strong>and</strong> enhances<br />

immune response.*<br />

• Powerful Free Radical Scavenger - A superior antioxidant with one of the<br />

highest ORAC values available <strong>and</strong> helps your body fight harmful free radicals.*<br />

Some scientific evidence suggests that consumption of antioxidant vitamins<br />

may reduce the risk of certain forms of cancer.***<br />

• Healthy Digestive System – Helps support a normal, healthy intestinal tract.*<br />

You get all of these benefits in two ionic liquid formulations<br />

that are convenient to use <strong>and</strong> more bioavailable (body-ready)<br />

than pills or caplets!<br />

*These statements have not been evaluated by the Food <strong>and</strong> Drug Administration. These products are not intended<br />

to diagnose, treat, cure or prevent any disease.<br />

**However, the FDA evaluated the above claim <strong>and</strong> found that, while it is known that diets low in saturated fat <strong>and</strong><br />

cholesterol reduce the risk of heart disease, the evidence in support of this claim is inconclusive.<br />

***However, the FDA has determined that this evidence is limited <strong>and</strong> not conclusive.


The Importance of Fruits <strong>and</strong> Vegetables in Your Diet<br />

It’s common knowledge that diets rich in fruit <strong>and</strong><br />

vegetables contribute to great health in many ways. Yet,<br />

according to USDA statistics, fewer than 1 out of 4 (23%) of<br />

Americans eat the recommended 2-4 servings of fruit <strong>and</strong><br />

41% of Americans eat the recommended 3-5 servings of<br />

vegetables per day. And unfortunately, those<br />

servings we do eat tend to be over processed,<br />

overcooked, or far removed from the fields in which they<br />

came. If you’re not consuming the recommended<br />

servings of phytonutrient-rich fruits <strong>and</strong> vegetables everyday,<br />

your body is missing vital nutrients it needs for optimal<br />

health!<br />

The <strong>Ess</strong>ential <strong>Nutr</strong>ition Program was specifically designed<br />

to offset shortfalls in our diet. It provides important phytonutrients<br />

from 27 super-concentrated whole food fruit <strong>and</strong><br />

vegetable juices. These sources are grown in nutrient-rich<br />

soil, vine ripened to perfection, extracted at their peak<br />

<strong>and</strong> spray dried at low temperatures using exacting methods<br />

to preserve their phytonutrients. Most importantly,<br />

they are rich in carotenoids such as beta carotene <strong>and</strong><br />

lycopene, amino acids the building blocks of the body’s<br />

cells <strong>and</strong> tissue as well as <strong>other</strong> important phytonutrients<br />

that are essential for your overall well-being.*<br />

According to USDA<br />

statistics, fewer than<br />

1 out of 4 (23%) of<br />

Americans eat the<br />

recommended 2-4<br />

servings of fruit <strong>and</strong><br />

4 out of 10 of<br />

Americans eat the<br />

recommended 3-5<br />

servings of<br />

vegetables per day.<br />

The <strong>Ess</strong>ential <strong>Nutr</strong>ition Program contains these<br />

fruit <strong>and</strong> vegetable sources:<br />

Carrot<br />

Blackberry<br />

Blueberry<br />

Orange<br />

Prune<br />

Apple<br />

Grape<br />

Grapefruit<br />

Pineapple<br />

Lemon<br />

Cranberry<br />

Cherry<br />

Watermelon<br />

Pear<br />

Mango<br />

Strawberry<br />

Papaya<br />

Tangerine<br />

Apricot<br />

Plum<br />

Kiwi<br />

Peach<br />

Cantaloupe<br />

Raspberry<br />

Banana<br />

Tomato<br />

Beet<br />

Linda Rogers, M.D.<br />

<strong>New</strong> <strong>Vision</strong> Member<br />

“More <strong>and</strong> more health care professionals are agreeing that a<br />

wide variety of plant-based whole food nutrients are necessary<br />

for good health. The American Cancer Society now even<br />

recommends 7-9 servings of fruits <strong>and</strong> vegetables per day. Most<br />

people know that you should eat fruits <strong>and</strong> vegetables on a daily<br />

basis, yet I find in my practice that the vast majority do not take<br />

in anywhere near that amount. To supplement your diet, <strong>New</strong><br />

<strong>Vision</strong> provides you with vital plant-based phytonutrients in a high<br />

quality, easy-to-use, great tasting program. The <strong>Ess</strong>ential <strong>Nutr</strong>ition<br />

Program provides you with those vital vitamins, minerals <strong>and</strong><br />

essential phytonutrients from a variety of important whole food<br />

fruit <strong>and</strong> vegetable sources. If you are concerned about supporting<br />

your optimal health, I wholeheartedly recommend the<br />

<strong>Ess</strong>ential <strong>Nutr</strong>ition Program!”<br />

*These statements have not been evaluated by the Food <strong>and</strong> Drug Administration. These products are not intended<br />

to diagnose, treat, cure or prevent any disease.


The <strong>Ess</strong>entials for Great Health<br />

The <strong>Ess</strong>ential <strong>Nutr</strong>ition Program contains a comprehensive array of vital nutrients<br />

including all of the following vitamins <strong>and</strong> major, trace <strong>and</strong> ultratrace minerals in an<br />

ionic blend:<br />

● Vitamin D<br />

● Riboflavin (Vitamin B2)<br />

● Folate<br />

Vitamins<br />

● Pantothenic Acid ● Niacin (Vitamin B3) ● Thiamin (Vitamin B1)<br />

● Vitamin E ● Vitamin C ● Biotin<br />

● Vitamin A<br />

● Vitamin B12<br />

● Vitamin B6<br />

● Calcium<br />

● Magnesium<br />

● Fluoride<br />

● Niobium<br />

● Phosphorus<br />

● Boron<br />

● Tungsten<br />

● Tin<br />

● Vanadium<br />

● Nickel<br />

● Gallium<br />

● Neodymium<br />

● Thorium<br />

● Tellurium<br />

● Dysprosium<br />

● Gadolinium<br />

● Praseodymium<br />

● Terbium<br />

● Thallium<br />

● Germanium<br />

● Rhodium<br />

● Sc<strong>and</strong>ium<br />

● Sodium<br />

● Chloride<br />

● Iodine<br />

● Aluminum<br />

● Silica<br />

● Strontium<br />

● Copper<br />

● Zirconium<br />

● Chromium<br />

● Cobalt<br />

● Barium<br />

● Hafnium<br />

<strong>Minerals</strong><br />

● Antimony<br />

● Beryllium<br />

● Erbium<br />

● Cesium<br />

● Europium<br />

● Ytterbium<br />

● Thulium<br />

● Gold<br />

● Rubidium<br />

● Silver<br />

● Organic Carbon<br />

● Sulfur<br />

● Bromide<br />

● Potassium<br />

● Iron<br />

● Manganese<br />

● Titanium<br />

● Zinc<br />

● Molybdenum<br />

● Selenium<br />

● Lithium<br />

● Yttrium<br />

● Cadmium<br />

● Cerium<br />

● Samarium<br />

● Bismuth<br />

● Lanthanum<br />

● Lutetium<br />

● Holmium<br />

● Tantalum<br />

● Platinum<br />

● Ruthenium<br />

● Indium<br />

<strong>Ess</strong>ential Vitamins also contains a proprietary fruit <strong>and</strong> vegetable phytonutrient<br />

blend containing 27 whole food juices. This proprietary blend provides a rich<br />

selection of amino acids <strong>and</strong> important phytonutrients, including:<br />

● Tryptophan<br />

● Threonine<br />

● Isoleucine<br />

● Leucine<br />

● Lysine<br />

● Methionine<br />

Amino Acids*<br />

● Cystine<br />

● Phenylalanine<br />

● Tyrosine<br />

● Valine<br />

● Arginine<br />

● Alanine<br />

● Aspartic Acid<br />

● Histidine<br />

● Glycine<br />

● Proline<br />

● Glutamic Acid<br />

● Serine<br />

● Alpha-carotene<br />

● Lycopene<br />

● Beta-cryptoxanthin<br />

● Beta-carotene<br />

Phytonutrients*<br />

● Zeaxanthin<br />

● Lutein<br />

● Ellagic acid<br />

● Anthocyanins<br />

● Flavanones<br />

● Flavones<br />

● Flavonols<br />

*Selection <strong>and</strong> amount of amino acids <strong>and</strong> phytonutrients naturally vary from batch to batch


Many companies sell their liquid health product as<br />

a “one-stop” for all your daily nutrition. Can life ever<br />

be that easy? Probably not. But, with <strong>New</strong> <strong>Vision</strong>’s<br />

<strong>Ess</strong>ential <strong>Nutr</strong>ition Program, at least you have the<br />

security of knowing you’ll be getting the<br />

nutrients you need to build the foundation of<br />

great health! It all comes down to giving your<br />

body what it needs, in all the right amounts,<br />

<strong>and</strong> with results that will make even your<br />

doctor smile!<br />

The Ultimate Health Foundation<br />

Harvard Medical School scientists<br />

recently recommended that all<br />

adults take a daily multivitamin<br />

based on two factors - the recognition<br />

that Americans are not consuming<br />

enough vitamins from their diet<br />

<strong>and</strong> the affirmation of nearly 40 years of<br />

clinical research indicating vitamin<br />

supplementation plays an important role<br />

in long-term good health.**<br />

"My task was specific.<br />

Develop the finest quality,<br />

best tasting liquid vitamin<br />

product on the market.<br />

<strong>Ess</strong>ential Vitamins combines<br />

the best of nature<br />

<strong>and</strong> the latest health<br />

discoveries <strong>and</strong> places it<br />

in your h<strong>and</strong>s."<br />

Yibing Wang MD/PhD<br />

<strong>New</strong> <strong>Vision</strong> Research Director <strong>and</strong> Product Developer<br />

<strong>New</strong> <strong>Vision</strong>’s <strong>Ess</strong>ential Vitamins is a powerful liquid<br />

formula containing 12 full-spectrum vitamins <strong>and</strong> 27s<br />

super-concentrated whole food fruit <strong>and</strong> vegetable<br />

phytonutrients that are suspended in a totally dissolved<br />

liquid form.<br />

See How the Competition Compares:<br />

Daily <strong>New</strong> <strong>Vision</strong> ® Life Force Intl. SeaSilver USA ® Morinda, Inc.<br />

Vitamins XanGo †<br />

Value <strong>Ess</strong>ential Vitamins Body Balance ®† SeaSilver † Tahitian Noni ®†<br />

Vitamin A<br />

as beta carotene IU/oz 5000 IU 5,056 Less than 5 Less than 2 Less than 5 5.4<br />

Vitamin C mg/oz 60 mg 350 1.9 5.8 6.76 5.2<br />

Vitamin D IU/oz 400 mg 456 Less than 5 36 Less than 5 24.2<br />

Vitamin E as d-alpha-<br />

tocopherol IU/oz<br />

30 IU 68 Less than 0.5 Less than 0.1 Less than 0.5 Less than 0.1<br />

Vitamin B1 mg/oz 1.5 mg 1.69 Less than 0.5 Less than 0.5 Less than 0.5 Less than 0.5<br />

Vitamin B2 mg/oz 1.7 mg 2.17 Less than 0.5 Less than 0.5 Less than 0.5 Less than 0.5<br />

Vitamin B6 mg/oz 2 mg 6.11 Less than 0.5 Less than 0.5 Less than 0.5 Less than 0.5<br />

Vitamin B3 mg/oz 20 mg 21.7 Less than 0.5 Less than 0.5 Less than 0.5 Less than 0.5<br />

Folic Acid mcg/oz 400 mcg 941 Less than 10 Less than 10 Less than 10 Less than 10<br />

Vitamin B12 mcg/oz 6 mcg 15.3 3.6 Less than 0.5 10.8 Less than 0.5<br />

Biotin mcg/oz 300 mcg 308 106 Less than 20 Less than 20 Less than 20<br />

Pantothenic Acid mg/oz 10 mg 10.9 Less than 1 Interfered* Less than 1 Less than 1<br />

† Comparison based on independent lab tests conducted in August 2003. The product <strong>and</strong> company<br />

names are registered trademarks of their respective companies. *Interference by the matrix of the<br />

product. **Source Journal of the American Medical Association, June 2002.


No Competitor Comes Close to Our <strong>Ess</strong>ential <strong>Minerals</strong><br />

<strong>Ess</strong>ential <strong>Minerals</strong> gives us what our modern diets may be<br />

lacking – 65 major, trace <strong>and</strong> ultratrace minerals necessary<br />

for optimal health.* <strong>Minerals</strong> support the health of organs,<br />

bones, immune system <strong>and</strong> assist many of your body’s daily<br />

functions.*<br />

Health Fact:<br />

USDA statistics show the<br />

average American diet is<br />

significantly lacking in the<br />

essential minerals needed<br />

for energy production <strong>and</strong><br />

protection from free radical<br />

damage <strong>and</strong> <strong>other</strong> vital<br />

functions.<br />

<strong>New</strong> <strong>Vision</strong> has sold<br />

more than 14 million<br />

bottles of this amazing<br />

ionic mineral<br />

product! What distinguishes<br />

<strong>Ess</strong>ential<br />

<strong>Minerals</strong> from the<br />

competition is its ionic liquid form <strong>and</strong> the pristine<br />

quality of plant-sourced minerals provided in every<br />

serving. These hard-to-get phytonutrients are<br />

extracted from undisturbed plant deposits using<br />

exacting methods. Then, these minerals are<br />

broken down into a bio-available (body-ready) ionic<br />

state - the smallest form in which they can exist <strong>and</strong> still hold<br />

their physical properties - <strong>and</strong> are suspended into a completely dissolved<br />

liquid form!<br />

Competitors may try to replicate the power of <strong>Ess</strong>ential <strong>Minerals</strong>, but when it comes to the<br />

quality of ingredients, they don’t even compare!<br />

<strong>New</strong> <strong>Vision</strong> <strong>Ess</strong>ential <strong>Minerals</strong>** Beats the Competition With:<br />

CALCIUM<br />

<strong>New</strong> <strong>Vision</strong><br />

Body Balance ®†<br />

Sea Silver †<br />

Tahitian Noni ®†<br />

XanGo †<br />

Sam’s Club Liquid <strong>Minerals</strong> †<br />

MAGNESIUM<br />

<strong>New</strong> <strong>Vision</strong><br />

Tahitian Noni ®†<br />

XanGo †<br />

Sea Silver †<br />

Sam’s Club Liquid <strong>Minerals</strong> †<br />

Body Balance ®†<br />

PHOSPHORUS<br />

<strong>New</strong> <strong>Vision</strong><br />

Body Balance ®†<br />

Tahitian Noni ®†<br />

XanGo †<br />

Sam’s Club Liquid <strong>Minerals</strong> †<br />

Sea Silver †<br />

IRON<br />

<strong>New</strong> <strong>Vision</strong><br />

XanGo †<br />

Body Balance ®†<br />

Tahitian Noni ®†<br />

Sam’s Club Liquid <strong>Minerals</strong> †<br />

Sea Silver †<br />

In addition to higher levels of these major minerals, <strong>New</strong> <strong>Vision</strong>’s <strong>Ess</strong>ential <strong>Minerals</strong><br />

contains higher levels of important trace <strong>and</strong> ultra-trace minerals. <strong>Ess</strong>ential <strong>Minerals</strong> has<br />

higher levels of 40 trace <strong>and</strong> ultra trace minerals than Sea Silver, higher levels of 33 trace<br />

<strong>and</strong> ultra trace minerals than XanGo, higher levels of 34 trace <strong>and</strong> ultra trace minerals<br />

than Body Balance, higher levels of 36 trace <strong>and</strong> ultra trace minerals than Liquid<br />

<strong>Minerals</strong> <strong>and</strong> higher levels of 33 trace <strong>and</strong> ultra trace minerals than Tahitian Noni.<br />

*These statements have not been evaluated by the Food <strong>and</strong> Drug Administration. These<br />

products are not intended to diagnose, treat, cure or prevent any disease.<br />

†Comparison based on independent lab tests conducted in August 2003. The product<br />

<strong>and</strong> company names are registered trademarks of their respective companies.<br />

** <strong>New</strong> <strong>Vision</strong>’s <strong>Ess</strong>ential <strong>Minerals</strong> are plant based <strong>and</strong> will naturally vary from batch to<br />

batch.


Knowing the Power of Your Antioxidant Product<br />

Antioxidants are compounds that inhibit unstable<br />

molecules called free radicals from damaging our<br />

cells. The measurement of an antioxidant’s power<br />

to neutralize free radicals is referred to as the<br />

Oxygen Radical Absorbance Capacity or ORAC<br />

value. The higher the ORAC value, the stronger<br />

the compound’s antioxidant capacity <strong>and</strong> the<br />

greater its ability to prevent free radical<br />

damage at the cellular level.<br />

Health Fact:<br />

A web-based survey of<br />

25,000 nutritional supplement<br />

consumers showed that<br />

more than 7 out of 10 of those<br />

surveyed prefer to take liquid<br />

supplements over capsules or<br />

pills!+<br />

In order to get the antioxidant power your<br />

body needs, supplementation is key! <strong>New</strong><br />

<strong>Vision</strong>’s <strong>Ess</strong>ential Vitamins provides you an ORAC value<br />

of 37,298 <strong>and</strong> <strong>Ess</strong>ential <strong>Minerals</strong> an ORAC value of 1,616 for a<br />

total of nearly 39,000!<br />

+Survey results taken from Healthy Sample<br />

System, 2003.<br />

Here’s How We Compare to the Competition:<br />

In the chart below, above each competitor’s product name you will find a<br />

percentage of just how much more antioxidant power the <strong>Ess</strong>ential <strong>Nutr</strong>ition Program<br />

has to help protect your body from free radical damage.*<br />

ORAC VALUE †††<br />

µ mole TE<br />

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000<br />

<strong>New</strong> <strong>Vision</strong> ®<br />

<strong>Ess</strong>ential <strong>Nutr</strong>ition<br />

Program†<br />

54% MORE THAN<br />

XanGo††<br />

78% MORE THAN<br />

Tahitian Noni ® ††<br />

642% MORE THAN<br />

Sea Silver††<br />

856% MORE THAN<br />

Body Balance ® ††<br />

† The <strong>New</strong> <strong>Vision</strong> <strong>Ess</strong>ential <strong>Nutr</strong>ition Program is a combination of <strong>Ess</strong>ential Vitamins <strong>and</strong> <strong>Ess</strong>ential <strong>Minerals</strong>.<br />

†† Comparison based on independent lab tests conducted in August 2003. The product <strong>and</strong> company<br />

names are registered trademarks of their respective companies.<br />

††† Testing method based on clear supernatant liquid after centrifugation at 4000 RPM <strong>and</strong> 4 ° C.<br />

*These statements have not been evaluated by the Food <strong>and</strong> Drug Administration. These products are not intended to<br />

diagnose, treat, cure or prevent any disease.


“Until man duplicates a blade of<br />

grass, nature can laugh at his<br />

so-called scientific knowledge.<br />

Remedies from chemicals will<br />

never st<strong>and</strong> in favor compared<br />

with the products of nature, the<br />

living cell of the plant, the final<br />

result of the rays of the sun, the<br />

m<strong>other</strong> of all life.”<br />

THOMAS EDISON<br />

Your Independent <strong>New</strong> <strong>Vision</strong> Member<br />

live long. live free.<br />

© 2003 <strong>New</strong> <strong>Vision</strong> International<br />

Scottsdale, AZ USA<br />

www.newvision.com<br />

Item # 904858<br />

September 2003

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