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v - Michael Chanover

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As a way to feed this global understanding of the item<br />

“TOY” back into the collective consciousness of eBay,<br />

this very data is available on eBay. It is described using<br />

the exact descriptions it gathered.<br />

www.michaelchanover.com/ebay.com<br />

These definitions are dynamic in nature, not static; they<br />

evolve from one day to the next, taking input from, and<br />

putting input toward a global understanding of what<br />

things are. A snapshot of these definitions offers only<br />

a momentary understanding of an item’s essence. Yet,<br />

the results do tell an insightful story.<br />

The descriptions, therefore, become a mirror of sorts,<br />

reflecting our culture’s true belief of what an item is all<br />

about; a user generated definition.<br />

As a social networking site, eBay brings millions of<br />

merchants from around the world together, each with<br />

a unique perspective on language, and how to describe<br />

their wares. These descriptions offers a fascinating<br />

glimpse into a collective consciousness that sits outside<br />

of marketing and media. Items are, quite simply,<br />

described as merchants see them.<br />

TOY<br />

Toy<br />

Toy<br />

www.michaelchanover.com/ebay.com<br />

TOY<br />

Toy<br />

Toy

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